8 A . TITE OMAHA SUNDAY TOT): APRIL It, 1015. i
it ' :
MEDIUM PRICE CARS MODELS
John W. Batei Saji Such Can Eep-
resent More Actual Value. Than
, Costly One a Few Yean Ago.
THEY STAND MOST ANY TEST
"A a direct result of the treat ad
. rr.ces made In automobile construction
bi the lat dec-tdn th motorist of today
csn purchase for a reasonable pre a
car of much grratrr utility and all atouad
coniilKtenc of ix-rformanc than the moat
cratly machines of a few years ago " says
John V. Bate, first vice president and
chief engineer of the MHcheH-Iwls Motor
company, Itacine, Wis.
"This point was well driven home a
short lime ago by the wonderful perform
ance of the 1U1S Mitchell lluht four, which
flnhed a t.500-mlle reliability and econ
omy teat In thirty days with tha bonnet
sealed.
L ''What car of any make, at any price,
could successfully have essayed this tre
mendous task half a dosen years ago, of
revering- 2T0 miles a day for thirty con
secutive days, tackling all sorts of roads
and encountering: every weather condi
tion and coming through entirely free
frwrn troohle of any kind?
"There were none.
. "la the early days of tha Gllddnn tours
and other long distance road tests It
should be remembered that only the big
cars, the costly ones, the Rroduot of the
highest-priced manufacturers, had
chance for victory or even completing the
Jcurney. .
'American engineering and manufactur
ing skill has had do greater demonstra
tion than in the gradual evolution of the
motor car from a machine of uncertain
performance, possible only to tha rich,
to the present highly developed machine
of mechanical perfection which can be
oned and operated without hardship by
the person of moderate means." -
Paige
Big
Dealers Hold
Jubilee Month
MANAGER MAIL ORDER DEPART
MENT FIRESTONE TIRE CO.
''
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..v.
A
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PL-. W '.
English Careful
in Choosing Their
Automobile Terms
"The Invention of Dr. Walter Frank
Rlttman for refining petroleum seems
to be universally referred to as a dis
covery that will Increase the production
of 'gasoline'," says Frank J. Kd wards of
the KlfiaelKar.
"This is a careless statement. While,
through the process discovered .by Dr.
Klttmnn, the volume of available fuel
for Internal combustion engines Is
donned, perhaps tripled. It Is scarcely
proper to call the product 'gasoline.'
The English are usually more careful
In their use of language than we are.
They call all motor fuel petrol a desig
nation that covers any oil, however crude
or however, refined. In connection with
utomoblles they employ many other
terms that seem strange to us. but which
Keveral of the Talge dealers throughout
"he country are signalising tha success
the new PuiKe si has won by (celebra
tion they call "The Falge Jubilee Month."
These celebrations take on the character
Df an "(pen house" reception held every
day and evening, with special decorations
and other fixings, special exhibitions of
I he raise line and other features, and
are much like an automobile vahow In
miniature. The i Interest and enthusiasm
aroused has been great, and the result
In actual buslmws done has bean remark-
Wo. , ..y
Chicago, for example, I now In the
tj.l.M of Its 1'alge Jubilee and has stirred
up ccrmldcrable excitement along auto
mobile row, where tha Paige has been
very much In evidence. Just what these
Jubll celebrations mean la fairly well
Indicated by the fact that during the
first week at Chcao fifty-two 1 alge
Uo w.rre sold at retail
H. W. 8HTJBERT.
Pue to the large territory controlled
by this branch, the rapid development of
tha auto and tire Industry In this ter
rttory and in order to glv their cus
tomers service, of Firestone standard,
tha Flreston company have found It
necessary to establish a mall order de-
eartmant at tha local branch. This is
another feature of Flreatona co-operation
with their dealers.
Consumers' inquiries will be followed up
with strong personal sales letters and
referred to local Firestone dealers. Deal
era Inquiries, requests for Information
on any part of tha Una and all sales
correspondence will be taken care of by
this department.
II. W. Shubert, who has been connected
with the local branch for some time as
advertising representative, will have
charge of this departmnet Additional
tenographia help has been enlisted and
equipment added to the office faculties.
The new Firestone building at Twenty-
sixth and Farnam streets will Pa ready
for occupancy In a few weeks and
adequate quarters are being arranged for
this department.
J. H, Oloott, special representative of
tha factory mail order department, spent
several days of tha last week In Omaha
Installing this system.' Both Mr. Oloott
and Mn Itudlaell, local branch manager
are very optimlatls over the posalbUltlea
of this department In the Omaha ter
ritory.
NEW HUPMC3ILE SEVEN-
PASSENGER ANNOUNCED
The Hupp Motor Car ' company an
nounces a new seven-passenrer car as an
, addition to their ltupmoblle line.'
The W. l Huffman Automobile com
pany expert a shipment of these models
during the coming week and a rush for
them by dealers Is anticipated.
TWENTY-FIVE HUPPS ARE
; SOLD BY W. L HUFFMAN
The W. u. Huffman Automobile corn
pany report orders placed with them
during the last -five days by Omaha,
Houth Omaha and Council niuffs buyers
for-twenty-five Itupmobllea. Beven of
theaa cars wera delivered Friday after
noon and the thre all expected to get
delivery of their car for their first ride
today.
Moline-IChtSO
You Will Eventually Drive
a Knight Motored Car
Some day you will drive &
Knight motored car. , You
will become & sleeve-valve
motor enthusiast, because it
represents more value than
you can get ia any poppet
valve motor.
Satisfaction and Moline
Knight are synonymous.
Whenever you find a Moline
Knight, there you will find a
satisfied and optimistic mo
tor car owner. Once a man
has driven a sleeve-valve
motor, he will never return
to the old-fashioned poppet
valve motor. You cannot find
cne dissatisfied Mo line
Knight owner.
Let us prove beyond a'sha-.
dow of doubt that you get 33
per cent more power per pis
ton displacement in a Mo-line-Knight
than in any poppet-valve
motor of similar
dimensions.
In addition to 30 per cent
more power, you. get com
fort, convenience and effi
ciency 123-inch wheelbase,
full-floating spiral bevel
gear rear axle, 36x4Vs inch
tires, "V" shaped radiator,
electrically started and light
ed, left hand drive, center
control, power tire pump,
and other best by test details.
ore really more appropriate designations
than ours.
"For Instance, If you were to examine
the Klesel correspondence with Englieh
firms, you would fail to find the word
'truck' applied to commercial vehicles.
They call them 'lorrys' over there, and a
reference to the authorities will convince
anyone that It Is a fitter word.
"Speaking, of trucks, or lorry, the
Kissel factory is enjoying the best busi
ness of Its car-err In Ihls department.
Without reference to foreign orders, the
output of KIssclKar trucks, or lofrys, far
surpasses that of past years, or of our
expectations for this year."
-
Rrewaa Wear Drown.
For the first time since 1910 the St.
Iouls Browns will be garbed in colors
indicative of their name. The uniforms
will be trimmed In dark brown
brown hose and white buttons.
with
Tries to Organise.
Narclsse 3. Lavlgne, Jr.. a brother of
Arthur l.vigne, catcher for the Buffalo
Federal league club. Is trylpg to organlae
a Federal alliance club If "Worcester,
Mass.
Local Mitchell
Sales of Recent
Date Are Large
Mitchell sales made recently aro: John
C. Peterson, Valley; Wllkle A Mitchell,
Omaha; J. H. Rushton, Omaha; Pr. I.
White, Alns worth; Joseph McGulre. Ben
son; Dr. P. F. Kanl, Omaha; Judoe CI.
W. Hhlelda, Omaha: W. T. Buchannon,
Omaha; Otto Weddington, Pender; Frank
Jehnl, Blair; Plttman & West, Avoca, la;
Dr. W. M. Plimpton, Glenwood, la.
Two carload shipments are on the way
to J. 8. Davis Auto company, North
Platte, one carload will 'be received1 in
Council Bluffs Monday, one carload on
the way to Chlnn & Clark at St. Paul,
one carload for F. H. Beebe at Bccbe
town, la., and two carloads on the way
for Schlents Bros.' Auto company, David
City, Neb.
Rent room quick with a Bee Want Ad.
Auto Tops, Seat Covers,
Dust Hoods, Curtain Lights and
All Top Repairing
WESTERN AUTO TOP GO.
Phone Douglas 3558.
2Cth and Harney Sts.
Swap Anything in the "Swapper's Column'
$2500
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If You Can't
Get A Reo Wait
JUST UZCATJCS TTfJCRB 18 a demand for Reo automobiles, rrectly In i
ot the possible factory capacity for all models including Keo Motor Trucka
ge are exniranfeed with a peculiar coodition and esse we fed we ought to war
proepectiva txreis against.
TKS ONLY AKQUaCENT competitors cava use against the Reo product Four,
6 ixca or Motor Truck is "You can't get a Reo all sold oat."
OF COURSE THAT'S THE BEST possible argument in faror of Reo cars.
Must be good reason for this tremendous demand for Reo while other make
of automebihw go 'begging. Must be,
MUST BE, BUYERS KNOW or feel that m a Reo. whether the famous Reo the
Fifth, Mthe incomparable Four," at $1050; the Splendid Reo Six, "the Six of
Sixty Superior! ties" at $131S. or Rao Motor Truck, is to be obtained the
utmost value for the mosey. Must be.
MUST BE, REO OWNERS TELL their friends and relattTe about the wonderful
performance, the splendid consistency and the almost unbelievably low
maintenance cost ef Reoa, and Insist on their buying no other car than a Reo.
Must be. f
FOR ADVERTISINO ALONE COULD NOT create such a tremendous over,
demand aa Re automobiles everywhere enjoy. -
WHY, JUST THINK! The Reo factories cover more than twenty-five acres.
They are so superior in construction; in layout; ia righting; ia ventilation; ia
all condition that make for better working condition for the men and more
accurate ae wall a more rapid manufacturing, they have been called by expert
"the Model Automobile Plants.'
15 ACRES OF FACTORIES -end yet not able to supply the demand for Reo
cars. Factory tells us order eorae m every day for more than four times the
possible output even of those great plant.
AND ALL THE WORLD KNOWS of course. Rival dealers, rival maker
know of this great demand for Reo and sine ao other argument will go they
very naturally use it a an argument to induce you to forego your cheriahd
desire for a Reo and to accept some other make of car.
WX CANT BLAME THEM don't. "Everything ia fair ia love" and com
petition. But w do feci we must caution buyer against it. Must protect
you as well a w may against disappointment. Must explain the condition
a it actually exists lest you believe the distorted facta.
HERE'S THE CONDITION. There is such a demand for Reo that It is certain
tardy buyer will be disappointed. Will be unable to get Reo at any price.
Any model Keo.
BUT, ON THE OTHER HAND, there never ha been tun since the first
Reo left the factory and carried with it the message of quality and tturdineaa
and stability and mechanical integrity never has been a time when those
great factories could make enough car to supply all who wanted Reoa. We arc
proud of that fact. It is the greatest of all tribute t Reo quality.
BUT NEVERTHELESS, MORE THAN 70,000 person have gotten Reo car.
They were the alert buyers the motor-wiee. They were discriminating,
foreeighted men who know value and who knew that excessive demand waa
tribute paid only to the most worthy. And so they did not wait until the very
day they wanted their new cars but anticipating a condition, ordered early.
NOW IT IS TRUE that if you came in today and offered us twice the price for
a Reo the Fifth or a Reo Six, for immediate delivery, we could not accept the
order. We will not, for the sake of getting an order, promise that we can not
perform. We will not, to get a customer, take the ehanc of getting an
unaatisEed on. Will not.
WE HAVEN'T A REO in the place. Haveat had for some time. Every car
we've had wss sold before it left the factory. And we have order booked now,
for deliveries running away up to Jury.
BUT AND HERE'S THE POINT we have our order in at Lansing, and have
been allotted definite number of car to be shipped us on definite date. And
while we have order for deliveries at distant future date, w have a few ca.-
; yet free, Some coming ia early shipment.
FOR THESE WE CAN ACCEPT your order provided ft comes, accompanied by
a deposit, within the next few day. Sooner the order is in, sooner can we
promise you a delivery.
AND. THAT YOU MAY KNOW yon will receive your car on or very nearly the
date we promise it. we will, if you so desire, have the Reo Motor Car Company
verify our statement a to our allotment and date we may reasonably expect
to deliver your car into your hand.
MEANTIME, WE'D SUGGEST that it isn't a bad plan to drive the "old car"
for yet a little while during the spring break-up. It won't be much the worse '
for it. A few extra squeak won't hurt they will harmonize with the spring- .
song of the bird 1 1 And you'll have your new, spick and spaa Reo in time for
the good-road driving.
IT ISN'T A BAD IDEA. But, meantime, doot delay a day. You can't afford
to if you want a Reo. Give u the order now. Let us put you down for a
a definite delivery at the nearest date we can.
BUT DON'T ACCEPT A SUBSTITUTE on the argument that you can, on no
account get a Reo don't do that until you have seen us and let u tell yon
exactly what the condition i and when we can deliver you the car of your
choiee the car that has proven to be first choice of the motor wise a Reo.
DOTY, Incorporated SSSrSr
V. ifBU'vU Lantinp, Mich. C. $
Moline Automobile Co.
2121 Farnam St.
Omaha, Neb.