ITlfi U.M.MIA rSL:iM- mMM Alltlli IM..
PURCHASERS FIGURE ON COST
"Men How Buying Automobiles Look
ing; About for Cars that Will
Require Least for Upkeep.
SIMPLICITY
IS
DESIRED
"Now that prospective purchasers of
automobiles are figuring dourly on what
fipecie is Incurred In owning and oper
ating a machine. It is Interesting In
Hole how closely they are Investigating
the mechanical construction ot cars."
raid H. R. Wilson, who handles the Stude
baker automobile.
Mr. Wilson has experience, with buy
ers who have driven expensive cars and
now seek the same looks and comfort at
a lower (iRur, and also with that vast
majority of automobile buyers, the army
of men who take care of their cars them
selves. "These days the man who Is to pay the
bills wants to know what the bills will
be," he explained. "Those who have en
Joyed high-price cars want to know what
they will save on tires and gasoline by
iiRing a machine like the Htudebaker,
which, although it appears massive, ts
really a light car. Then they Inquire
about increased repair bills. But there
is no argument on that score after I call
-io mind what they already know, the high
standard &tudebaker demands of Us en
gineering and manufacturing department.
Two Dollaj-a Per Car or Less.
"I emphasise it not only by showing
what little repairs have been necessary
on cars I have sold right here myself,
but also by the fact that less than $2 per
car Is the average in a city of 800,000 of
the middle west since last August on 1915
models. This was an exact factory check.
"The questions of the man who will
take care of the car himself, while deal
ing also with gasoline and tires, I find
are concerned largely with accessibility.
There are two reasons for this. The first
is he wants to know how much troublo
ho will have in going over his motor
and transmission himself. He knows tnere
are Inevitable adjustments to be made,
and he wants a machine that will give
him the maximum of accessibility. i
What the Man Wants.
"The other reason Is that if he Is pay
ing a garage mechanic to make some re
pairs, ha does not wish to pay for an
hour spent In unscrewing plates and parts
of mechanism, for work slowly dims be
cause of difficulty of reaching, and for
another hour spent in screwing on the
various parts ngiiln. Whut he wants Is
to remove three screws, lift something
out. and be at the seat of the trouble.
"Accessibility is always one point on
which I Interest visitors to my show
room at once, whether they know any
thing about automobiles or not when they
come In. And the more they know the
greater their Interest, being able to make
comparisons. There are seven different
divisions Into which accessibility naturally
falls. A man about to purchase a ma
chine should give them all consideration.
Some Thfaas Kot Wanted.
"First, the oiling system must be ac
cessible. It Is no pleasure to crawl under
a machine and reach i up Into the dark
to turn a grease cup. Second, the rear
axle must be accessible. The same is
true of the steering gear third on the
list. Fourth, the clutch must be acces
sible. Fifth. It is Important to have the
gas line, carbureter and' entire gasoline
system perfectly accessible. Sixth, one
should be able to get at the cooling sys
tem easily. In the Studebaker, this Is
done by taking out two bolts, the stay
roa, and then removing two hose clamps.
Last, but not least to consider. Is the
transmission unit. The Etudebaker Is so
made that shafts, gears and bearings can
be removed without removing rear axle
or wheels.
"We have even figured it down to a
matter of minutes for each operation.
When a mechanic turns In a time card
showing ten minutes to take off a gen
erator, I go cut myself to see what Is
wrong with the man or machine, because
I know it should be done In seven min
utes. It la the same with every other
operation. I take care of my customers
In my service department on the time
schedule that factory and garage ex
perience has established."
from Chicago to conduct the service busi
ness, He will bring experts who. are
thoroughly familiar with the Intricate
mechanisms of speedometers and de
clares his station will be as complete and
efficient as any In the country.
Gossip
Along the
Automobile Row,
The Standard Motor Pales company,
local agents for the Allen car, are re
modeling their salesrooms.
O. B. Hemmlngway, local manager of
the Pennsylvania Rubber company Is
leading the branch managers of that
company In a "toggery" ' contest. vHls
"march" business far exceeds the March
business of 1914.
tluy I Smith again comes through with
the novel evening divplay. After rk
the salesrooms are indirectly lighted In
all colors of the rainbow. Quite t'r.tely
for the Kaster season.
Mr. Head, secretary of the Uinlnger
Implement company, returned last week
from a trip to Detroit The eastern sell
ing la very brisk, Is his report.
lug Bowie, manager of the Murphy
O'Brien Auto company, la flushing a
series of noisy silk shirts and Is fast
gaining the title of "Beau Prummel Dug."
Last week ye ed of this col. .modestly
announced that a fair younto beauty
paraded Farnam street driving a Steams
Knight, and consequently all the onloOK
rrs were strong for name, etc This week
several of the cars displayed drivers that
caused us humans to walk Into lamp
posts. Among the cars thus favored were
the Moline Knight, Hudson, Chalmers and
Studebsker. Send In their photos end
we'll start a contest.
Here Is one on Joe Dine, local msnsser
of the Goodyear Tiro and Ilubber com
pany. Last week he bought a big yellow
Briscoe, equipped with AJax tires. Need
less to say, the tires were soon changed.
L. K. Doty la wearing the smile that
won't tamlsh these days, having sold
more Reos and Chevrolela this year than
In any previous season.
II. H Bldles, general manager ot the
Nebraska Bulck Auto company, spent
last Tuesday, Wednesday and Thursday
with Manager Huff in Omaha, Mr.
."Idles had Just returned from the Bulck
factory at Flint. Mich., and stated that
the Bulck factory was very busy setting
out the orders they had on file for ship
ment Mr. Warfe of Wade & Bumlght,
Akron, la., and John Davis of North
Platte, Neb., also spent a day here with
Mr. Huff.
Bert Murphy of the Murphy-O'Brien
Auto company reports that they delivered
a large number ot Paige and Dodge ears
to Omaha motorists this last week.
A titewart-Warnsr service station will
open at 1"H4 Farnam street tomorrow
morning, with M. J. 7.ueker In charge. A
full line of Stewart-Warner produrts will
bo carried, such as speedometers, hornsi
vacuum systems, motor driven pumps,
parts and repairs. Two factory (trained
repair men will be at the service of auto
owners.
BUICK COMPANY SELLS
MANY AUTOS FOR APRIL
.. '
Lee Huff of the Nebraska Bulck Auto
company reports a tremendous business
for the coming month of April, having
Just received orders for 445 Bulck auto
mobiles to be shipped to their dealers
during the month.
The Nebraska Bulck Auto company has
delivered the following Bulck cars dur
ing the last week: A model C-3T ti B. J.
Irkln, South Omaha; a model C-24 to
Kerkow & Ickman, West Folnt, Neb.; a
model C-24 to Dr. O. D. Cleaver.' Cornell
Bluffs, la.; a model C-37 to W, E. Tyson
Of the Wrtght . Wllhelmy Co.: a model
1-A. truck, to the Hamm Brewing com
pany; a model C-37 to F. Q. Coad, presi
dent of Packers' National bank, Fouth
Omaha: a model C-Z! to Oua Wulff, Ben
son. Neb.; a model C-24 to T. Vols, tailor
of South Omaha: a model C-4. truck, to
the Hard Coal company of loux City, la. J
a model 4-A, truck, to Hans Siemsen of
Leigh, Neb.: a model C-W to C. T. Dunkle
of the Nebraska Moline Plow company:
a model c- to W. W. Jacobs of the
Curo Mineral Springs.
Keen Bowels Regalar.
Nothing better than Dr. King's New
Life PIIIk for constipation, indigestion and
sour stomach. Get a bottle. Only Joe.
All driiRRlsts. Advertisement.
Stewart-Warner
Service Station
to Open in Omaha
Tho Omaha Speedometer Service Station
will be opened for businees at 204 Far
nam street Monday morning. M. Zucker
will be manager of the new station.
A full and complete line of Stewart
Warner accessories will bo handled at
the service station. Tho Stewart-Warner
line includes the Warner-Stewart speed
ometers and other accessories which are
standard equipment on most cars.
Mr. Zucker will bring a staff of men
If the Judgment of Thousands
.: of
Enthusiastic Owners Counts
Then you should step into our salesroom and look over
these up-to-the-rninute cars
Oakland's
Six-49. Queen of the Sixes,
for $1,685
Four-37.: Best Four Built
for thejMoney. . . $1,200
. Qavftne
Four-cylinder Runabout
for..... $395
Six-cylinder Touring
for $785
Light, easy going, de
pendable and economical.
- King Eight
The ar of No Regrets 1
fp.... $1,350
Briscoe
Four-cylinder Clover Leaf
Hoadster . . . . $785
Four-cylinder Touring
for $785
Easily the monarch of
the light fours. One type
of car that's here to stay
built with the "trouble left
out,"
Lininger Automobile Co.
2200-02 Farnam Street.
Omaha,, Neb.
' - 111 . Li ri! o
A .vSlESSS
w !.a
Light Four $1,750.
TF every man buying
X a new car knew the
Rig six $5,000.
as the man who has driven one for
four or five years knows it there
would be no doubt about his choice.
Steams-Knight owners automatically be
come Stearns-Knight boosters. Come to
our salesrooms and let us show you why.
Mclnfy re Auto Company
Phone Douglas 2406. 2427 Farnam St.
Some choice territory still open for responsible dealers.
Quality First
TheNewSix-40 - $1400
The Ught Six-48 - 1650
The Master Six -54 - 2400
We believe they are the most satisfactory cars measured by up-keep cost and
performance ever built. Class is bound to telland it is the Light Six-48 at
$1650 that is really the leader of its class. It may interest you to know why.
Right now the tide of motor car interest has turned to
ward the solution of the up-keep problem. One after anoth
er, automobile manufacturer have begun to concentrate
their efforts on building cars with lower operating cost.
Some haw bent their energies in the direction of gasoline
economy. Some are absorbed In the problem of reducing
oil consumption.
Both of these economies though well worth while are
not, after all, so nearly desirable as repair economy.
Elimination of Rtpairt
Cn Root Economy
For it is in the matter of re
pairs that a car incurs the
sere rest expense.
So repair economy elimination of need for frequent ad
justments and replacements is the economy most worthy
of attainment. And here in the aaving of repairs-is where
the Chalmers Light Six-48 outranks its class. In the matter
of oil and gasoline consumption we will freely concede that
there are other light sixeff equally as sparing.
But in ability to "stay put" to "stand up" for season after
season and give continuous efficient service the Chalmers
Light Six-48 must be conceded the foremost place.
Nor is this a mere claim. It is a visible, provable fact
The unimpeachable testimony of time and test the ver
dict of over 5,000 owners a frank comparison of its record
during the past season with the records of other light
sixes, render this statement undeniable.
The highest tribute among motor-wise men that can
be paid to any car is, "it stays put." And it is this
quality this superlative measure that enables the
Chalmers Light Six-48 to dominate the light six field.
r tr . t r-L i Chiefly five features are di
Fv Fsoturss of Chalmtn recUy reiipon8ibie for this re
Superiority markable " stay put " ability.
First the construction is right The basic principles of
its design are correct. Strains and stresses that if not
provided against will eventually tear a car under hard
service to pieces have been eliminated.
Note If yon will the full floating rear axle with heavy
pressed steel housing.
Examine especially the Chalmers torque tube. It is
securely bolted to the big heavy frame on one end and to
the rear axle on the opposite end.
This tube takes up all the strains of driving prevents the
car from swaying sideways holds it rigidly in place on
even high crowned, rough country roads.
Notice the length and width of the Chalmers springs.
The main leaf is of Vanadium steeL
Second the weight is right. Not too
light for an underweight car is neces-
Thm Si is Right
X ' I M
wrmigm ...HIv flimiv An1 a fl.inrv nr nuirklo
j. . . . .j 1 " 7
succumbs to road punishment Nor yet is it too heavy. '
Of course we could build the Chalmers Light Six-48
lighter and such construction would give us greater
profit per car. s For steel costs money.
If Balancm im Th'1""1-'1 nas proper balance. The "load is
Jk t-Z apportioned with marvelous engineering
Kigni, too 6kjl The fejir Mrrie, juat the right
amount of weight The front axle drop forged and
of great strength is not overburdened.
Moving parts are adjusted with infinite accuracy.
So it is that racking of parts and pounding of pistons that
will so quickly disable a car never have a chance to develop
in the Chalmers Light Six-48. And because of the perfect
distribution of weight the perfect balance of the Chalmers
Light Six-48 the wear on Urea is at the minimum.
Flaw. Maloriol JiSg L'ght &JU8 re t0P
For instance the frame construction is of pressed steel
the transmission gears are 31 of nickel steel exhaust
valves are of Tungsten steel the piston rings are formed
of a very high grade of tempered spring steel.
r. BuilJ It Kimkt Fifth 11 ,9 manufactured car.
done because we are determined to build this car Just as
good as we can. No maker of parts could possibly possess
the interest that is ours in manufacturing every part
absolutely right.
In Beamty too Yet tnere are other features besides
. . JjI p--ti the notable one of repair economy that
' will interest you in this class car
leader the Chalmers Light Six-48.
Few costly cars can claim equality with it in beauty. The
streamline body possesses a distinctive grace of line that
makes it noteworthy even when contrasted with the finest
foreign models.
There sre no fenders built whether iat or merely crown
that arc as handsome as the Chalmers molded oval
lenders. They conform with exquisite harmony to the
clean-cut sweep of the body lines.
. The doors sre wide and flush-fitting. The running boards
are clear. The tires are carried in the rear.
Toko tho Afros of Thi, th dimawe male
Cor : Qvalit, Yomroolf W J"
by fact we de not ask
you to accept them on our assurance.
But we brieve that you should personally investigate
their truth.
We believe that the record of the Chalmers Motor
Company during the past seven years and the record
of this car its fastest selling six daring the past
sesson have earned the right to your serious con
sideration if you are contemplating purchaains a car
under $2000 in price.
Come in mnd ooo it Todoy
STEWART-T00ZER
MOTOR CO.
We have all models ready for demonstration. 2048-52 Farnam Street, Omaha, Neb.
The Light Six-48 at $1650 is a Leader
, Let your next car be a Chalmers
