THE OMAHA SUNDAY UKK: Al'iUL 4, l!10.
11-A
TEACHES PUBUC HOW TO BUY
Chalmers Oat on a New Line in the
Matter of Imparting Knowledge
on Auto Buying,
i
MANY CARS ABE TO BE BOUGHT
Hugh Chalmera assert tbat fewer and
fewer motor cars are going to be lohl, but
' that more and more are going to bo
bought.
The Detroit motor manufacturers lels
. that America ha reached the point where
it can ae the folly of exalting the value
of salesmanship and of losing alght of the
' value of buying. He would rather have
Chalmers cars Intelligently bought than
c'.everljr sold. He knows that the happiest
r&rt to have played In any trade Is to
have bought Intelligently.
Hugh Chalmers has come out, accord
ingly, with one of the most revolutionary
departures ever beheld in the history of
American trade. He has launched Into a'
great nation-wide, compmr.cnslve cam
paign to impart to the American public
the fundamental principles of sound buy-
ins. i.naimers advertising. has taken a
new turn. It no longer strives to sell. It
'a teaching the public how to buy.
Idea that Are Confused.
"Everybody is in the automobile busi
ness," asserts Mr. Chalmers,' quoting the
remark of one of his dealers,, who every
time he sold a ear, he had to sell it in
competition with 100 other manufacturers
and 250,000 owners.
"The deslre'to sell your old car and the
desire to buy a new one,'. continued Mr.
Chalmers, "are often confused to the
detriment of the manufacturer, and, I
believe, to the detriment of the car
owner."
.'Mr. Chalmers urges every prospective
car purchaser to seek bids or prices on a
basis of cost and service, to make his
selection from a strictly unbiased stand
point, and then, arid not until then, to
try to sell' his own used car. It Is un
fortunate that the owner usually buys a
new car In Just the opposite way. He
goes to the various dealers to sell his
old car, rather than to buy new one,
and many times you will hear him la
ment: "I would ather have had car so
and so this, year, but .dealer so and so
lave me more for my old car."
Trlcea Firm oa Standard Cars.
' 'Now. no standard car manufacturer
rartes his price, and but few dealers do.
The.' fluctuation, the Jockeying, comes in
, the' 'exchange for the old car.
"Many a .150 greater allowance for an
aid car has cost 1260 worth of new car
to the owner.
V ' But while such a loose screw In his
. business would arrest the business man's
.attention in a minute, it seems to' get by
think In the matter of purchasing a motor
tar, which , is, however, none the less a
. business transaction. 1 .
"One business man who now buys a
new car every year, noticed this peculiar
bit jof psychology. He gas td each dealer
in the class is. wich he '4s. Interested,, as
the buyer of a motor car. -
', "The dealers vlo with eacTi other to 'sell
him. They show him everything .they
.have in the shop ,and put the .best foot
forward. ' '
Would Trad la' Old Cars.'
' "After he decides what car he wants
for cash he brings up the subject, of his
old car. ' ' ' '
"Then ho and the dealer endeavor to
work' out by trade, or by selling th old
car for him or by him selling It for Mm
lelf a satisfactory deal."
V-
A Car
r,T- jvhvv-ijp vw''
You Couldn't Ask (or a Better Car
This is one of the most beautiful touring cars ever built. Its elegance
of finish, full stream line body and general smartness will appeal to you at
first sight. In this car are incorporated all of the standards that have,
made Apperson car famous throughout the world.
This car will satisfy your fondest motoring hopes,-for it is built around
an ideal an ideal that represents the best principles in motor car con
struction, THAT IS QUALITY
its
APPERSON JACK RABBIT
2417 FARNAM
De Jong of Apperson
Automobile Company
Is Out for Good Roads i
'"With- all tlrfs gooA roads movement
going' nn. It seems: to me that wo should
be ablo to accomplish much In a short
time," says J. H. DeJong, president of
Apperson Jack Ttabhlt Auto company.
"And it Is well," he 'added, "because good
roads are' so. essential, so absolutely
necessary to the maximum development
of the automobile Industry thut It se.ems
strange some concerted effort; has not
been made before this time.'
, '"Good roads, I mean' perfect stretches
of highways from city to city, nil over
this country, will Invite thousands and
thousands of .new buyers. It Is Just the
thing that they have been waiting for the
freedom of the roads fur those who de
elre unlimited ' opportunities for motor
ing for an Indefinite period anywhere, at
any time.
"I appreciate that as a country, we are
young and growing, and It would pot be
fair to compare ourselves with nations
of the old world, and so it would not be
J net right to compare their splendid
roads to ours, but It does seem to mo
that we should be able to profit by tho
example they have set for us, and make
every effort to develop our road system,
as quickly as possible.
"And wo should not lose any more timo.
The task is herculean In character. There
Is much to be done, and If the present
generation la to enjoy the improvements.
We should go to work at once."
Guiding Detroiter
Eight is One of the
Most Simple Things
"A drive through crowded traffic" In
the Detroiter 'Eight' ,1s generally the
crowning feature of a demonstration, that
clinches the sale, so far as the women
folk are concerned," is the statement of
Claude S. Erigga, president of tho Brlggs
Detrolter company of Detroit.
"Tho remarkable' flexibility of'., the
'Eight' means a very large' Increase In
the number' of women drivers because
of the fact that the necessity for shift
ing gears Is reduced, to a minimum, and
the driyer very seldom finds It necessary
to take her hands f,rom the wheel.
"Ouldlng an "Eight In congested traN
tic Is so simple that even a timid be
ginner could tackle it without fear. Let
us suppose that the new driver 'Tinds It
necessary to make a' trip' down town;
Juot at soon as 'she shifts the control
lever into high speed sho can '. forget
about It until she wants to get out of the
car. Sho can throttle the motor until the
ear U moving barely two miles an hour
on high, . gear about half as slowly as
the average . horse walks. When . it bo-
comes necessary to slow down almost to
a stop, ahe disengages the clutch with a
light loot pressure arid with the con
tinuous forward movement of the1 car the
engine 'picks up" with the high gear in
engagement, more readily than most
cars on first or second. " . ',.
i fle.cber Bars Sparkler.'
"Dlsmond Jim" tins nothing-on' Bob
nescner r the (itants. Kobert wears a
bin sparkler as tho top button- of his
flannel shirts.
, . Magrre Still Oat '
Sherwood Magee in still suffering with
an Injured back thnt may prevent him
from takinir a nine in the Hi-AVes luneun
nil ine opening game.
66
99
of Comfort and
A Car for Exacting Owners
The time is past when it is necessary to purchase a car each year. Take
this model for an example of accurate deBlgn, sturdy built and having all
the latest improvements a car like this, with proper use
and every Apperuoa is built for long and hard
service.
If you are looking for a car having "Dollar for
Dollar" value see this one and convince yourself of
exceptional worth.
J. II. DeJONG. Mgr.
DEALERS AFTER MORE CARS
j Big Demand for Paige Autos Makes
Sales Manager Krohn Comment
on Prosperity.
NO CHANCE FOR THE KNOCKERS
I
Where) Is the mn who said these were
hard times. Unit business was bad and
every day a blue Monday?
If this pessimist Is about, Henry Krohn,
sales manager of the Palge-Detrolt Motor
Car company, would like to meet him.
If he does meet him Mr. Krohn would
like to ask him what particular brand of
gloonl he is smoking.
Me, Krohn has been hustling about the
cotth'try at a pretty Hvely pare ever since
the opening ' of the New York show In
January, and he has yet to find any evi
dence of business depression or arrested
prosperity.
"Within my experience and from the
viewpoint of our company," said Mr.
Krohn, "conditions were never better,
nor have they ever promised more for the
future. These are not mere pleasant
generalities. They are based upon actual
facts, for example, our factory is now
overwhelmed with orders and there Is a
constant procession of dealers, twenty
and thirty a day, coming to our head
quarters to hasten the completion of
their allotments and to beg for more
icars. Almost every important dealer
we have wants more of our Sixes than
he contracted for.
"In Chicago tho Blrd-Pykes company
since the first of the year have sold and
delivered' more than 300 Paige Sixes in
Chicago torrltory. which, I believe, Is a
record unsurpassed In the Six field. As a
result their allotment Is gone, and Mr.
Bird Joined the procession to the factory
to beg for more cars. The Blrd-Sykea
company will celebrate this exceptional
prosperity with a Paige Jubilee month,
keeping open houso all through April.
"Just about the salne story can be told
of New Tork, Philadelphia. Detroit, and
all other big distributing points. The re
sult Is that our factory has. for some
time, been working double shifts to meet
tbn orders, and. will continue to do so
Indefinitely. That is why I wonder why
any one should imagine all is not right
with business.- If conditions were any
better we couldn't stand It."
INTER-STATE PLOWS
THROUGH MUD AND SAND 1
Plowing through the rain, mud, sand
and overcoming the treacheries of the
night with two brilliant llghta aglow, an
Interstate again proved its ability in an
unheralded manner over 140 miles at
northern Indiana roads without a atop.
last week, in a record-touring time of six
hours flat.
The remarkable run was with a new
ctr. fresh from the assembling floor, se
lected on the spur of the moment for a
pleasure Jaunt to Howe, Saturday after
noon. . It was on the return trip Sunday
night that the oar -was put through its
paces - by T. J. Turk, designer. Eugene
Vatet,'. secretary of the Interstate-Motor
company, accompanied Mr. Turk arid was
enthusiastic In his praise of the 11,000 cur's
performances '''.
Tinker Ron Oil Flrmn.
Jog Tinker la becoming a regular . pre- j
motor lind capitalist. ll has been elected
president of a newly organized oil com- ;
pany tuat U going to pro bo tba earth In '
Louisiana for potroleum, not whale oil.'
1,485
Beauty
will last for years
AUTO CO.,
OMAHA, NEB. fif
LOCAL BRANCH SELLS
116 FORDS IN MARCH
The l'ord branch ninile n new high
mark In Omaha shIcs for the mouth of
March, reaching the grand total of HA
sales of Ford cars to local purchssers.
This exceeds by several sales ell records
previously made by the local Ford or
ganisation, but is a record which will
probably soon be eclipsed, bs prosicta
are said to be unusually good for Ford
business In Omaha. Included In the lltt
sales are a lurge number f the new
i ora coupeiets anil sconns, which are
being sold In large' numlier throughout
the United States.
Among the Oinnha purchasers of Ford
cars during the month of March are:
F. K. Fagerburg G. A, Itauli
h. M. Kchwarle Co. II. tl. Trester
James
3 M. i
Patton
Metropolitan Water
district
fleorgo D. Trout .
Morris llabensteln
Kalph ti. Kurs A Co.
D. Cole Creamery Co.
Omaha Crockery Co.
II. C l.nna
K. K. Brando
Maurice Kubby
K. M. Hninns
Fink M. Drlml
K. U. Christie
A. C. Schumacher
Margaret Barrow-
cimigh
Fd .1. McKlgun
It. M. Wahlgren
M. M. Botu nblatt
Mrs. L. Madison
Frank Semerad
B. W. Hollls
J. D. Crew
J. C. Christie
tleorge M. Irons,
. 1 (Jrlfflths
15y N. Franklin
Dr. J. C. Moore
IX C. Shldler
Joe it. Sevick
It. Y. Max no ii
J. M. Anderson
O. D. Klpllnger Son
D. J. Tel'oel
F. H. Jaeobson
HI. A. Tukey
Ocurgo H. Lee Co.
r . A. v rveman
J. 1). Brack ney
Cyrlll Hromek
A. J. Dial
John M. Collins
C. K hrol'leirt . '
It. 11. Hastings
Peters Trust Co.
Mrs. P. J. freedon
J. F. Tlghe
W. C. Sample
Dr. J. H. Hensko
Dr. William Berry
A. Kasmussen
Yetter-Moore Co.
O. T. Mhu maker
Mrs. O. W. Thorpe
Kd Mamell
W. C. Urote
Mrs. A. Walpa
George Koss
Ueorge E. 1'ager
B. U. Seymour
H. C. 1 In ley
Anna Orloff
I r. E. K. Porter
Dr. I-. E. Moon
Dr. W. It, Koss
H. Ferer
W. O. Butler
Dr. N. C. Pollard
Dr. W. Bunch
C. W. Bowlby '
Lake Deuel
lleorge D. Trout
Dr. C. F. Patton
I. . A. Jensen
K, C. Kinney
Sanitary Wet
C. W. Bruce
WaehW. Q. Goodrich
Ralston Serum Co.
I j. C. Nash
W, J. Mofrann
M. A. Katil
Jnmea J. Morecek
Yetter-Moore Co,
U Svhller
Ideal Cement Stone'
company
Stein Bros. Co.
Cora B. Worrenson
A. Weiss
Blanch Coffman
M. C. Wllkerson
C. A. Itlchey
J)resher Bros.
1,. DeOhriwtlan
Ii V, Qulvey
A. C. Sabta
Mrs. B. H. Barrows
C. C. Moffet
Mrs. IC U Bond
Omaha Gas Co.
D. Blumenthal
r;. u. Aiurphy
Dr. O. 8. Hoffman
II. J. Peterson
A. It. Pramer
J. Jeppesen
Alamlto Sanitary
Dairy
11. I Watklns
It Was Different Then.
blck Klnsella has a contract In his pos
session which Leo Magee Signed In Spring
field agout eight years ago. The docu
ment calls for a salary of $90 a month
Heads Bold to Waco. '
The St. Douls club has turned the Ever-
'B bcimxu inuoiuer, cuarles uolil,
iHie or mo Trj-Htate league, over to tho
"" u oi ine iexa league.
M array to Peda. 1 ,-'.
T!? Tf,'.!1"""' Ri,Ir Ml"ray. late scout
of the Pittsburgh National club, is likely
MEW
"The
Simplest
Machine
That,
Does
the
"Work
Is
the
Best."
Built On the
Does
The New Age Tractor is superior In con
struction and general design to any small
tractor put ou the market or advertised up
to the present time. The principle is AM
I ii 1 1 iinl So rush. A well balanced, 2
wbeel tractor, entirely eliminating side draft,
giving the highest poasible percentage of.
power at the drawbar, as there is no dead
weight to be pushed ahead of the drive
wheels.
WE WANT LIVE DEALERS. WRITE
TORY AND
I Bacon-Ullern Tractor Co.,
2518 Farnam Street, OMAHA.
ti become connected with the Newark
club under his lif-lonn friend, i'at
Powers.
Bfrsrr Accepts Lot.
Inflflilf"- Joe Hcrgcr of the While Hox
lias liiinlly d''ldcd to accept his rmiHfiv
ment to the YvMtio rhih of the pjclfle
Count lcilRUC.
You pay for a tire
the price at which it
was made to sell che
price depends on the
quality and the qua!- .
ity on the price.
You can't got out of
a tire that which is
not built into it.
Cheap tires are built
for those who can
not afford to discount
the future good
tires are an invest
ment they cost
more to buy but less
to use.
We Stand Alone
Marathon Tires
stand alone the cri
terion by which to
judge all others.
Hand built of the fin
est materials, they
embody the concen
trated Angle Tread
that makes possible
the 5,000 mile
guarantee why not
buy a "prove-h"
tire
Akron-Marathon
Rubber Co.,
2322 Furnnni NtrtM
OMAHA, NK
DoUKlrti :iti
Right Principles
MAREHON
1
"t,
AGE" TEA
WW- w., im"iai! .1.1!.. ' ff'T"1 T"'T IftVi'i', WWHWB
iiLvMm '
. 'J: l . jfV"' v. v"V- v.. r ,- .
aa"!M4 " ' '' Sm!3?r ' '4"'4:':"
the
Exclusive Features
The Universal Hitch, one of our exclusive
features, does away with Stub Poles, Special
Draw Bars and Chains. No changes neces
sary for hjtchlng onto Implement or wagon.
Drop the pole in the Universal Hitch and go
ahead. We know thin feature ytlll appeal to
every farmer.
DEALERS' PROPOSITION.
You Get the World's Best Motor
When You Buy a Moline-Knight
$2500
WK v- iff a d
'UfcS Si-,
Undisputed Fact
When you buy a Mollne-Knlpht
you get the undisputed world's
best motor that Is an established
fact proven by our 337-hour
non-slop run under full load and
everyday ub of Mollne-KniRhta
in the hands of owners from coast
to roast.
Reliable-Powerful
A better, more reliable, mora
powerful motor cannot be built,
because we have had years of ex
perience as engine builders, , be
cause wo build with precision and
care, and use tho best nmteriala
that the world's markets supply.
Mollno-KniRhts are built with a
carefulness nnexcelled in any Eu
ropean or American factory.
Let us prove by actual demonstration that
the Moline-Knight has 30 more power.
Moline Automobile Co.
2421 Fai-nam St. Omaha, Neb. . ,
iy J jJ m j gee
eiM
and Sold at the Right Price
FOR -TERRI
BACov
aam S)trt,
aat tUuitratWI
If am.
Towa
tat
Security
When yon sit behind the wheel
of a Moline-Knight. you have a
feeling of security security In
knowing, that yon can surmount
any obstacle, no matter how great.
You know your sleeve-valve type
of motor has a, super-abundance
of power, that it wilt pick up and
throttle down on high as no pop
. pet-valve motor can. Mollne
Knighta improve with age the
power improves your security
improvesi your ' confidence im
proves.' . y
Spiral Bevel Gears
Ask us for a demonstration In
this Knight-motored car, with
12 8-Inch wheel base, 3 6x4 H -Inch
tires, full-floating uplral bevel
gear rear axle, and other up-to-the-minute
details.
For
Want Ads.
Write
Us .
for ,
Illustrated
; Folder
Explaining
Fully
the
NEW
AGE."
8 Horses
EESal EaVaaaSsaaaBBBaaaaBaaSkaaCaBBZB
The Gears are enclosed ln.duBtproof Case
and run in oil. The steering and operation
of Tractor can be worked from seat of im
plement or wagon in use, by our Special Ex
tension Device, making the Tractor a fttrictly
One-Ma 11 lilu.
Magneto, Force-Feed Oiler, Universal
Hitch and Extension Device are all included
at the above price.
BZTACK AMD MAIX. THIS CO U TOW.
- Tjx.xzair tkactok co., ssia r-
Omakai PIm nd full Baitloulara
laXormatioa oa K.r am Traetora