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TTIE OMAHA' SUKDAT BEE: MARCH. 28, 1915.
II A
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PAIGE GIYENJ BIG ORDER
Bocheiter Railway and Light Com
pany Clom Contract for Nine
Paige Machine.
SALE MADE AFTER MANY TESTS
Th RoohfMrr Railway and Ught com
Vnr. a large railway and power corpora
tion tn IlorhMtrr. N. T.. haa Jt cloacd
1J
1 I
contract with the Sneca Motor Car
company. Taiga distributor. In that
ultjr. tor the purchase of nine Paige care,
right Glen wood Four and . one Paige
"Hlx-H." which will be ned by thla
company for varkma purnoeea In the
trn.a-ton of Ha tiuatnta.
The sale waa consummated only after
prolonged and exhaustive inreetlgatlon
and ecrlce of twit In which rare of
nearly e-yrry utandard make were repre
anted. The Rochenter Railway and
J,lg1it company la no novice In the field
f motor (reimportation, a It haa used
automnhllea for a number of year. Its
acleotlon had to be based largely on the
'question of economy of operation and
repair maintenance and for aome time it
had been using ft car that I famous for
these virtues and sells more than five
f e one beyond the production of any
other make.
To determine, therefore. Its selection
for its new fleet the company put all
competitors to the severest tes'ts it could
dnvlae to bring out economy of operation
and maintenance, using its own machines
for thla purpose and finally turning over
each competing car to an engineer, a well
known member of the Society of Auto
mobile Engineer. Questions of fuel con
sumption, tire wear, weight In relation
to durability and economy, power, relia
bility In fact alt the big and little points
that are Involved tn auch a matter were
brought out in a thoroughly practical
manner.
And the result was that the Pal- won
won out over all others on economy and
durability and got the order for the nine
c ars, a victory which Paige executives
feel Is a peculiarly tolling endorsement
of their assertions that Paige cam have
value represented In economy, power
and durability that la exceptional.
Another No-Stop
j Win Credited to
: Firestone Tires
Hot on' the heel of Barney Oldfield'a
art-mil no-stop victory 8t Patrick's day
comes the news that he haa won the 100
Tnlla road rfl at Tucson, Aril , cm March
2 at an average speed of sixty-six miles
per hour over rough desert toads, also
"without a stop. - "" " .
The most remarkable things about this1
victory the fact that the same set of
Flreatone tires which carried Barney the
301 miles to victory over macadam road
with 1 right angle turn on March 17
were again used In the Tucson raoe.
. When Barney maife the SOO-mlle no-stop
record on the high crowned track at
Corona Thanksgiving day his Firestone
tires were much commented upon and
It was said "they certainly show up well
on the track." When Barney repeated the
performance on Match IT over the
macadam course It was said "Ftrestbne
certainly can stand -the grind of the
maradam." and critic have) been com
lulled to admit lhat Firestone, a a tiro
for any condition of service, have proven
their merit without a question.
These three victories are only a few of
ttie long list In which Firestone fcava
made record within the last few year.
The great CTl-mila to Angeles-Phoenix
ro.id rare, ending November 11. WM. con
ceded to be the greatest race ever won on
tires. won on Firestone. "Birney
Oldfield driving." gerund and third places
la this race re alw won on Firestone.
The ti3-El f'a'o.Ph.enlx road ro.
drl en at the same time, waa also won on
Fi.estones.
In the las', f w years twenty-five Vic
toria of national and International im
portance have been won on Firestone
earning such drive. as Julca Uoux,
Itob Burman. Louis Vlsbrow, Karl Cooper,
Jim I'a.sins and Kpencer Wtahart and
mmy ut .erf to famous victories, a well
a n any other races of leas Impoitance.
First (line in such events as the In
dian olU Kpeedway Tac. the Monta
iiiit.. a Fet) r'- at Tic una. the Cirona
raca. etc., are numbered among Flre-
aluno a hlevenwnts. World' records have
mi am ar.U SKula been broken on Ktro
srf re tires.
Cadillac Eight
, Make Long Run on
Same Set of Tires
The manufacturers' theory that, wuoiif
thT thing, cont.'nuou t pulling power
from the motor, and ability to start a car
wit bout a Jkrk, rontrt'wte to longer tire
r, sni to have prwved br a
Ca.1ii!ar tight dnr.rtrlor In Uua An
aelra, Cal.
Th (art that thla rar haa been rum
snllee am the Him t of ttrva, with
out a ingle rftanae, pum ture ur btoweut.
U rrgrud It Urn Uue Angrles t're men
as an of ttw gratt dmuatrUia f
Tt tilr attow but little evident of
tn. if k fnlr. aa4 If Ikctr mppmmi
aac li It bi rlM4 uiaan lhy are gaud
loe arveel tswsad miWe r 4
Wi lit - ef stntt thr k
itdr x.tjtri..ti.
TUi she sin Is rvmarkabla e.-r1i
thet tM I'U.Sm ta a ei uw.r
ttMMl, aAd hu ! naa4 .ma
lir far anwMrtktlb AIsmmC sttfc.
v.1 9Hk n a rrt am
er IK eVssma re Unm a4
i w m fM let t Kit m tttmm
f a v est -y tra-W llniy
.hi-t, M It&a ale 4rt at ti4
sal tlw f M k mttm k&r
tr ttmm . . tr tao t-m
x i It a - m tm rery
lut trip tww l Am mm4
Tf a". t saenate! '
.. T e If r A1
Tsryieg to
an
mobile?
or are you faying to buy one. A plain, friendly
talk from business men to business men.
By Hugh Chalmers and Geo. E. Toozer.
-.
To Automobile Owners : ,
.'''-),,,'
Most men who own motor cars m the
class of the Chalmers . cars ($1400 to
$2400) are business men
. Many, are in the farming business,
but nearly all are in business of one.
L kind or another.
Eighty-five per cent of each year's pur
chasers of motor cars are business men
who are already owners of other motor
Hence, they are m the market as a
buyer of a motor car and as a seller of
a motor car at the same time.
In fact so inany used cars are ob
sale each year, or up for a "trade-in" on
. a new motor, car, that one of our dealesr ;
good naturedly said:
"Everybody is in the automobile busi
ness. Every time I sell a car I have to
sell it in competition with 100 other man-,
uiacturers and 250,000 owners.
It is natural and proper that tjcu.
should desire to purchase the best car
vforyour use at the best price you can get..
It is just as natural . and quite as
proper thattyou should desire. to sell or
trade your old car to as great advantage
as possible; but we know that the two
issues are often confused to our detri
ment and we believe they are to yours.
Say that you were in need of a large
quantity of material, or had a large order
of any kind to place, it is naturalfor you
to desire two things. '
1st To get the best price.
2nd. To" give the business to some
one. who patronizes you.
But if you went out to sell some man
your goods at the same time or as part
of a deal for the purchase of his goods,
wouldn't you put yourself immediately
at a disadvantage?
Wouldn't you rather seek bids or
prices on a basis of cost and service, and
after you had made your selection from
that strictly unbiased standpoint, en
deavor to work in the sale of your own
goods?
Now how does the owner usually buy
a new motor car?
In just the opposite way. .
He comes to the various dealers to sell
us his old car rather than buy our new
one, and many, many times, you hear the
owner say, 'I would much rather have
had a ....... car this year,but the.......
people gave me more' for my old car."
Now, no standard car manufecturer
varies his price; and but few dealers do.
The fiucuiatiori, the "jockeying comes
, in the exchange for the old car.
Many a $50 greater allowance for ah
old car, has cost $250 worth of new car
to the owner. -
But while such a loose screw in his
business would arrest the business man's
attention in a minute, it seems to get by
him in the matter of purchasing a motor
car, which is, however, none the less a
business' transaction.
One business man who noticed this
peculiar bit of psychology, buys a new
car each year.
He goes to each dealer in the class in
which he is interested, as the buyer of a
motor car.
The dealers vie with each other tor sell
him. They show him everything they
have in the shop and put the best foot
forward.
After he decides what car he wants
for cashhe brings up the subject of his
old car.
Then he and the dealer endeavor to
work out by trade, or by selling the old
car for him or by him selling it for
himself a satisfactory deal.
We sold him twice on this satis
factory basis once he selected an
other car and they sold him on the same
satisfactory basis. "
We don't expect to sell everybody a
Chalmers car who looks at it, but we
boast that we have never yet missed the
sale of a car to a man who went through
our factory and there have been thou
sands of them. '
We have, however, lost lots of sales
on the basis of buying an old car to. sell
our new one, when we would have made
the user a much better deal than he got
if he had looked over the Chalmers with
the critical view of buying a car, rather
than selling one.
Of course, our attitude is admittedly
self interested. .
But isn't your self interest in the same
place that ours is?
HUGH CHALMERS, Prettiest, Chimera Motor Co., Detroit.
. GEO. E. TOOZER, Stew&rt-Toozer Motor Co.
J.
Model 32 New Six-40-$1400.
This new Chalmers Six b the result of a demand
for a quality car at $1500 or less.
It is not a cheaper" edition of the light Six" or
the "Master Six."
Its type of construction is unique.
The motor b of unusually small bore and extra Ions
stroke high speed on minimum gasoline.
In material and workmanship also it b a Chalmers
carwith all that means at $1400.
Model 26 light Six-48 $1650
This b probably the most popular Chalmers car.
It b notably beautiful ; mechanically perfect
But in addition it has proved the most economical
tn monthly upkeep cost of any car in its division
$1500 to $2000.
Though it uses no more gasoline, oil or tires
than many heavier cars, its great record b made
by its economy in repair cost.
Will go anywhere and all the time.
The Master Six-54 $2400
Thiscarcango70miles an hour without effort: but can
also be throttled down to a snails pace in crowed streets.
It b built in two bodies. The torpedo. seats five
people, has but a single door in the center on either
side; the front seats are divided by an aisle and the
lines are extremely racy and smrt
The body is a wonderfully handsome example of
the foreign "boat'' type design.
It b the Master Six of all its division.
We recommend your coming in and talking it over. We also especially invite the ladies of
your family to come and see the car, sit in the tonncau, ride in it. Our experience is that
men buy largely from investigation, consideration explanation, but ladies from appearance,
comfort and the name it has among their friends. We are ready for either test or both of them.
We have all models ready for demonstration
STEWART-TOOZER MOTOR CO.
2048-52 Fnrnam Street Omaha, Nebraska
Let your next ear bs a Chalmers -
fl
Prospective Buyers of Autos and Accessories Always Consult The Bee
ayWi "tA
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