12
THK BKK: UMAIIA, TUESDAY. MAKCII 23, 1915.
SPRING REFLECTED
IN STORE OPENINGS
Iftteit Design, to Satisf j the Cray
ingi of Milady -on Display in
Omaha Shops.
DECORA TI0U3 A&E BEAUTIFUL
Gentle spring is hers, (se-e calen
dar) and (air woman is preparing
Tor her annual competition with
'.ha lilies of the field in beautr.
All of Oniaha'a emporiums for the
disclBj- and sale of women's apparel
are In gala dress for the occasion.
the floral decorations vielng In vain
with the splendor and wondrous col
orings of the hats and gowns.
Those who thought, the European
war would interfere with women's
Easter gowns thought wrong. Shall
such a small cause atop milady from
arraying herself as beautr should be
rrayed? It shall not Moreover, it
does not
Mere man murt marvel at ths power of
declelon In woman, that ahe can ebon
quickly and fix her desires upon nna of
such a variety of costumes and hat.
Kitrtmn In Hata.
Thers fa no limit to the variety of hats.
And they are of both extremes, the
turban or military atyle, brlrrleas hat
trying to maintain Ha bold against tha
larger models. The milliners declare the
tie hats are coming In asaJn, In fact,
already here.
"Large black, straight sailors and large
'm'lihroomi' are coming in," aald Jon
Amedcn of the Brandnis stores. He
avowed eorhe twenty-two Inches In diam
eter. Mr. Und of Haydon Bros., displayed
a sailor wlt a brim seven Inches wide sit
s found. At the Burgee j-Nash atorss there
are models even mora extreme,
"Blacks and whites are the ruling in
hats," asld a dopartmsnt bead In one
(tore. "And there will be a later tend
ency toward sea-gull gray. Embroidered
work and beada on bats sre alao new."
The "Illusion hat" Is shown at llayden
Bros. It haa a crown of white silk i
foliage, with a large silk chiffon brim,
and la paradise trimmed. Ladles wear
this hat lown over tha eyes and look
out through the brim.
The Bramlcis stores hsve the "General
Joffre bat," named In honor of the com
mander of the French army. It la aald
to lie an exacl reproduction of his hat.
and this model la the very one brought
to thla country by Henri Bendel. Tha
, hat Is made of very fine Users straw
braid and la trimmed In military blue
Spanish roo.ue pompon Streaming down
from Ilia high cone-shaped crown and
lying clone to the black, strsw body of
the hat. '
Da urine Mat.
A dancing hat with scarcely enough
straw In It to make a crown top for
a hat la shown at one store. It has a
narrow pink tulle brim, email cluatera of
Pink and yellow flowers for trimming
and a jirinvess lace overdrape, while
narrow moire faille ribbon la alao spar
ingly used for trimming. (Only . air.)
As for the gown, the unrjlaantnaa I
. , . . ,. . . u.v wubi. win do none in improving
made wo" u ""V" hVjh" ro between Manilla and Omaha, It
made wo dirtprstu-e at all
"The mcdrlo arc rhteily domestic," said
the head of a department. "Normal
wnlat lines are observed and there la a
good demand for plain tailored garmenta.
fllke are good It) taffetas and poplins
and evening dresses In fine nets, silks,
meteors and in the new silk, 'gros de
longrcs,' White tailored aults and a ten
dency to black and white are note
worthy." Hobble Skirts Dooaoad.
The hobble skirt Is moat assuredly
doomed. If one may Judge from modela
ehown at the stores. The "watch your
etep" skirt ho
wn at the Brandela stores
. - . .. . I
measures about aeven yarda around the
bottom. With It goes a hand-worked
lace Jacket, I'erslan trimmed.
The decorations In the atores are all
a song of spring, f layden Bros.' atore
la a mass of greenery, palms and other
green things being used on most of the
floors. In the wlnios there are flow
era of many kinds, adding their fresh
ness and beauty to the arena.
In 'the Brandela floras rosea are "the
chief motif of the decoration. f On the
first and second floors they . are 'ar
ranged' In profusion, climbing up over
trellises. Tho show wlndowa ars also a
mssa of rosea of various klnda.
Kollaa of Cartas.
From top to bottom the blg.Burgsss
Nash store ta decorated In the effulgent
colors of ' spring. Southern foliage la
banksd high and law on every floor In
the establishment and red, pink and yel
low roees and daffodlla are inserted at
frequent Intervals, producing the clear
a ad fragrant appearance of a new spring.
The decorating la all apeclally prepared
for this i apring fash loo week. It took,
several werks to prepare the effects, but
they have been so tastefully accomplished
that the big atore looks as bright and
aptck and span aa a brand new eetab
ilahment would. ' . ,
Full and complete atm ka of latest sprhig
and Kastee-designs fill all departments in
tha store and tha winter goods have been
all closed out. In the women a depart
ment new atylea Just introduced are dis
played among the many decoration,. The
latest gowna and sulu, ,htch are very
Similar to the gowna and suits of the
period around 130, are all in. so that
ow mllaay can Select her spring coa
tumes without fear that something later
will be lutroduoed.
Evea the men's department at the Bur-geaa-N'aah
atore has come In for Its part
la the apring opening. Decorationa sym
bolising spring are replete throughout the
department and the Block of clothing aud
furnUhinga are all spring atylea.
The wlndowa are all spring windows.
Bowera of flowers and foliage form back
s rounds for displays of lateat gowna,
eulta, millinery and tha like. Kvery win
dow on both Sixteenth street and Har
ney street la devoted Co the spring open
ing. SpHasI Here, To.
The bright, cheery atmosphere of apring
la everywhere evident at the Thoinpaon
Belden company, where the storw has
len specially decorated- for the ocra
ett.a and the windows draped for display
cf Eaatt-r fashions. The windows attract
first attention at Tboropson-Baldeu's. for
they are truly a work of art. ,
HiUiU flowers of spring aurrouaded
I fresh aresa foliage of the aaoB ara
tanked high ta the wlndowa and lattice
Sales entering a spring gardea add
miKtitily to the effectiveness of the dis
play of spring garments on view in tha
fr(5round. The costumes shown in the
w indue a aie tl.e latest of creations.
In the eture Itself the same line of dec
ting t,aa ten followed. Everywhere
Hi atinoa;,heie of spring U present.
i-(.li lluor is liteially covered with flu a,
i
ers and foliage, and the softly glowing
lighting effects make every apot In the
establishment attractive.
I.lvlnar MaHrli at R'i
At the Berg Clothing company a estab
llahment. sreclal attention haa been given
to the women's department, occunvlnar tha
whole of the aecond floor. Here there are
numerous palms scattered about the room
and they, wtth the mahogany furniture
and the bright gTeen carpets, give the
apace a decided apring effect Walking
abmtt the Immense room are a number
of living models, showing the latrat
thing In hata. gowna and wraps
In hata. the very lateat atyle dictates
thoee that are large, vet the amal ler nni
are considered quite the thing. There la a
variety of colore and In making a setae
tlon, no woman can ro far wroni. How
ever, probably the moat stylish things sre
in lavenner and wnlte.
Suits, cloaka and blouse are ah own to
good advantage on the modela. In caaea
and on tablea and It might be well to note
that thla anrtnar there la a nulur tariatv
of correct popular colore than ever before
ii iih-v, ii ib ftoina; in m m season 01 nign
coiora. the prevailing ones being navy
and BelfflAJI blue, mifttv a&tiit KatlUakln
gray and black and white 'effects. The
popular maierlala In suits are silk faille,
gabardine, poplin, serge and taffeta.
The new styles indicate that thla aorirur
the women are to take to aklrts that sre
considerable fuller then In the 'past and
at the same time theae aklrta are to be
worn rather short In dreaaea then l
to be worn a great deal of light blue satin.
and allk.
Browning. King Co.. ahowa the latest
.nil iniwv lurrrn mines mat men. hot h
old and young are expected to wear. The
store wlndowa are filled with suite,
shirts, hata and haberdasher roods, ao It
Is no trouble for the moat artistic person
to see Jimt what he ought to have and be
correctly dreaaed.
In being eorrecttv dressed vnu ahniild
note that beginning with hata you will
nna that thoae of the aoft variety ara
the things. They, In a great degree, run
to dark, with the crowns higher then lest
year. Shirts are .what mtaht ha formal
loud. The colors are pronounced and you
can't gat them that poesesa too much
color. What Is true of ahirta la alan
true of the neckwear, broad etrlpee and
cnecK itmng decidedly popular.
Baskets flower..
Large haoatna baskets filled with f inh
ere ailorn all the street wlndowa of the
King-Peck store. The flowers ars of
various klnda. aome belnr of tho trailing
variety dropping their variegated tendrils
iar aown ana otnere tleing their heads
far above the basket. Tha
store Is alao handsomely decorated with
nowera in nasaets.
Baskets of peach bloasoma are tha nrln.
pipaJ keynote of Benson A Thome's
apring decorative scheme. These are
plared about throughout the store and
long ropes of greenery are alao itnini
along tho -walls. The Interior of the stole
has recently been completely redecorated
and this adds to the beauty of the picture.
WILL START DOUBLE TRACK
WORK ON MILWAUKEE SOON
With trie mora of spring the Milwaukee
Is preparing to surface snd ballaet the
new double track line across Iowa, on
which work was discontinued when win
ter sat In, The work will give employ
ment to a large force of men during prac
tically all of the coming summer and win
ce Deiween Mantua and Marlon,
r..-. . - . .
Mnran, naa noi neon determined.
, .
Mares tha Moat for Col 4a
Harden your aystem with. Bell's Pine-Tar-Honey.
It kllla the cold germ. Cures
w.c cvuio. uniy . All druggists. Ad
vertisement. PREPARES AUDITORIUM BONO
ORDINANCE FOR ELECTION
City Attorney J, A. Rum baa prepared
for submission to the elty council an ordi
nancs providing for an Auditorium bond
P"PstUoa In tha sura of tUO.000 to bs
submit tail (a tha wttm a vr a .
submitted to the voters on May 1 This
is in acoordaaoe wtth a receat action of
the city commissioners. .
Wky Maar Tire. .
Bpring fever" usually Is ths result of
sluggish bowels and torpid liver. After
months Indoors, you are not likely to
feel vigorous and sprightly. Foley Ca
thartic Tablets are "worth their weight
in gold" tor that over-full feeling, bllloua
neaa, gas on, the stomach, bad breath.
Indigestion or constipation. Their action
Is quick, comfortable and complete
without nausea or griping, "tout people
say they are 4 blessing. Sold evary-whers.-Advertiaemeat
PERHAPS THE SAME THIEF
STOLE THIS AUTOMOBILE
Hlx monttjs ago m thief took A. H.
Waish'a automobile and was apprehended?
He received n!ncy days In Jan for the
set snd he swore revenge on Walsh tor
prosecuting him. Sunday Walsh's auto
Christian Science church and Walsh be
mobtte was stolen from In front of ths
llevts the former thief did It.
TO REMOVE DANDRUFF f
Oet a M-oent bottle of Damdertne
at
any drug store, pour a little into your
hand and rub It we'.- Into the ecalp with
the finger tips. By morning, most, if not
U. of this awful scurf will hav disap
peared. Two ol three applications will
destroy every bit of dandruff; atop
elp Itching and falling hair. -Advertisement.
A CLEAR COMPLEXION
Ruddy Cheeks-.Sparkling Eyes
-Most women Can Have.
Sj Dr. Edward, a Well-Know
Ohio I'hjhlclan.
Or. F. M. Edwards for 1? years treated
scores of women for liver aud bowl ail-
T.'n. D"Tln th' y"r h o hi.
I silent, a nrearrtotton rode t,r a few
T.i -h"ow" v'a"tle ingredient, mixed
with olive oil, naming them lr. Kdwarde'
i-llyo labnts. you will know thcra by
tnelr oilva color.
The l.l.l.t. .
a.c wunaer-woi a era oa
. '""l 'i Ilia waste and
fl-ouou, matter tUat oi's ,ymU,Z i
IT VOU IiaVa m a-.- . ..
dull eye. pl,.,tta. Ktmi9li on"
r o-atM)d feeling. , out
Vf.""!: '"Vv..l'?i, u tale",,, of
lauieta iil.htlv Iar
J1"" "Kt note tha l-lea-lna icaulls
. i . ... ..h.. wen sa men
lake Or. Kdwar.le' Olive Tablets nw "d
then Juat to keep in II, rink of conditio,,
lr fcu wards' Ollv. T,LU-ta, in. K
h.,. Aa j... "
i'II'O Olle Tablet Cuuipauy, CUuuibua, u.
' 11 "
A
TO
fogogition Diireetly
c
The Omaha manufacturers,
appear below, believe in Omaha,
their money, brains and time in
tones m Omaha. They
Omaha people.
The Omaha manufacturers,
have thoroughly established them
selves outside of Omaha. Outsiders
go into the open market and buy
Omaha made goods because v of
their superior merit: personal gain
is their one incentive. They do not
care about the prosperity of Omaha,
or-whether it has one or a million
inhabitants.
But how about you? Ybu live
in Omaha and any' stimulus to
Omaha's prosperity is a stimulus to
your individual prosperity. Omaha's
hopes and promises are your hopes
and promises. And it is to be pre
sumed that you are selfish- enough
to want to see Omaha Grow. '
The men who have built the
factories of Omaha are Omaha
KEEP THIS LIST
BAG MAXIFACTIREIW
Bsmls-Omaha Bug Co., lUh and Jack,
aon ta, Douglas 110.
BOILEK MAKEUS
Drake-Wllllama-Mount Co- I3d and
Hickory. Douglas 1041.
BOTTLKIW '
Omaha Bottling Co.v il So. 11th St..
Ltouglaa 1100. '
Slou-Hherry Bottling Co.. ISO! Webster
bt., Douglas 731.
liOAES PACKIXO
Omaha Bov Co.. Raat Omaha, Web. 411
Jr.saeres-O'rlynff To.. (Omaha Fibre A
torrugated Box Co.). 16tb and
L.av.nworth. . Douglaa lltl,
BKKWE118 AM lilSTILLEKS
Stors Brewing Co., Kit Sherman Ava
Webater i2l.
Mets Brewing C.. th and Leavsn-
worth. I'kiuglaa 14SS.
hel Krua ltrewlns; Co.. Krug Avenue
and Boulevard, T'ler 420.
Jetter Brewing Co., 0th and T Sts..
t South I).
Dor Co, i;i- Howard 8tj Doug. .tt
Willow Springs Brewing Co, 3d and
Hickory bis.. Douglas 130. ,
nRICK IAM'FACTl'RERS
Hvdraulio Frees Brlrk Co
olaa fit. Douglas 0.
4303 Nkh-
Bl'TClIERS' and r ACKERS' TOOLS
C. B.. Mver at Co, ISIS Capitol Ave.
lH)Uals lit.
tXIXKKCTIOXERY
D. J- O'Brien Co., S01-U Douglas'st.
Doualaa Sit.
Voeael. at Dinning Co.. Uli-ll Jones St..
Douclas S0.
COXCRETE STONE
Omaha Concrete Stone Co.. N. V Cor
-th Ave. and 8wiiler, W.bat.r s.
I e . -
Omaha Nanucturer
- - - - ' I f
. . . nun' . '
7 7 ' ' i-al-SaV , jaaJ
OOlClfES AXD MATTRESSES
L.. O. Doup CoM
1301 Nicholas St,
uouaiaa joo.
tXH-VEE, TEA AXD SPICES
Parmer-Olnon Co, lit So. 11th St.
Douglas 3816.
German-American Coffe. Co., lllT'-ll
Dodge 6L, louglaa 7195.
v
CRACKER MAXITACTCRERS
It.n Biscuit Co.. l!02-4--l-10-i: Capi
tol Ave, Douglaa J 123.
CREAM ERV COMPAXIES ' .
Fairmont dreamery Co.. 12th and Jones
Sts, DoUKlae 1401.
Waterloo t'reamery Co, HIT Howard
tL, Douglas 140.
lX)M.MlSSIOX, PRODCCE, ETC.
Klrchbraun 4k Son, Inc, 1209-11 How
aid M., Douglas 434.
ELECTRIC COMPANIES
Omaha Kleotrle Light Power Co, U.
P. Bldn, Douglas 103.
ELECTRICAL SCPPLIES ASP
UGHTIXU I1XTXRES ,
Bureese-Oranden Co, 1(11 Howard St,
EXC.RAVERS ELECTROTYPERS
Baker Bros. Enraving Co, 1S1 How
ard St, Douglas 3628.
KXYELOPK MAXITACTCRERS '
BDokul.f..i:,,r,op Co-' 4U, 8o-im st-
FIXTIRES
Ombaa Fixture Simply Co, 414-14-11
So. 12th St, Douglaa 1724.
KLOCR MILLS
VP.1li,urM,.,ln UU 8nerm"n v-'
-1
'You
employ
itself. A large population is em
ployed by them. They have added
tremendously to our taxable
values. Their businesses make
Omaha a worth-while city.
Omaha manufacturers seek to
have you make a calreful com
parison between the values they
offer and those of other manufac
ture. If the Omaha-made product
loses by the comparison, if ; you
think youare not getting as much
for your money, then continue to
buy the other brand.
What a wonderful benefit
and stimulus toward better things
Omaha would hae if but half the
population began doing this to
morrow. '
FOR REFERENCE
Pl'RXACES
Standard Furnace' Supply Co, 411-13
So 10th St, Douglaa 2il.
tNeablt ail cast aad Weir all steel
l-urnaces.
KI R GOODS
National Fur V Tanning Co, 1925 So.
13th Bt Tyler 12.
GAS COMPANIES
Omaha Oas Co., l.Ot Howard St, Doug
laa 106.
ICE DEALERS
People'a Ice sc Cold Storage Co, 1224
Chicago sit, Douglaa iO.
Omaha Ice eV Cold Storage Co.. MeCawne
Blk, lith and Dodge St, Doug. 466.
ICE MACHINES
Baker Ice Machine. CC lth and Nich
olas Sts, Douglaa 1361. .
LAL'XDRIES
Nonpareil Laundry Co. 1708 Vinton S' ...
i Dourlaa 2660.
Kimball Laundry Co., 1607-01-11 Jack
son St, Douglaa lf.
'liEAD WORKS
Lawrence Shot & Lead Co, Factory
South Omaha. Douglas 1123.
IX) DON SCPPLIES
Lodge Supply Co, 1111
Douglaa 4166.
Farnam St,
MACARONI -
Skinner Manufacturing' Co, 14trr-and
Jackaon bis, Tyler 1526.
MOXCMEXTS
J. K Bloom at Co,
. Douglas 676.
1702 Cuming St..
OILS
1 DouNaah..i " C" JM Bld' '
PACKING HOI HE PRODUCTS
Swift and Company. South Omalia.
Armour 4c Co, South Omaha.
qpare
whose nanies
They have put
developing fac-
thousands of
PAIXT8, OIL AKT GLASS
Midland Glaaa & Paint Co.,
Howard, Douglas 71.
11th aad
PLAXIXG MILL
Bankers Realty Investment Co.. Groetrg
lloor Bee Kids, Douglaa 2926.
PRINTERS HOOK, AXD JOB I
oJil"' - "te r"
cDoe!:,fa.MrIe- ,4,T Harw 8ti
SADDLERIES
i ,'ney, 111-17 South 15th
St, Douglas tii.
STARCH .MAXITACTI RER'S
Defiance Starch Ce, 2560 Cuming St.
Douglas 170.
SERUM MAXITACTCRERS
Omaha. South 463.
Omaha Serum Op, 401 Ne. IJd St..
Douglas 2S6S. .
Axteli Serum So, South Omaha, Sowta
-3.
Grain Belt Supply Co, Lobby Kxchang
Bldg, South Omahg, South 3664.
STEEL TANKS i
Nebraaka Iowa Steel Tank Ce, 1M
Spruce St, Webstar 373.
TEXTS AXD AVVXIXGS
Scott-Omaha Tent and Awning Co., llrh
and Harney St, Douglaa 8$2.
TIES. BELTS. LEATHER GOODS, ETC.
Smith, I Mr k wood- Mfg. Co, t3il South .
13th St.. Douglaa .351. J ,OUt',
TIN CAN'S AXD SHEET METAti .
Gordon Lawless Co, Sth ao.St Dodae
Sts, Douglas 663. 1
WOOD WORKS 1
Omaha Wood Working Co, 1S01 ftarey
sl, DoUaTias 2246. fvr
WHOLESALE GROCERIES
"o" Gallagher. 701-11 South Voth
bt, DougUs 262. .
WINIK)W SHADE MAXCFACTl RFjRS
14 Id-West Shade Factory. 4014 Haifil'.
toast. Walnut 31K1. T'