10 A
Tim OMAHA SUNDAY BEE: MARCH 21, 1915.
BOON TO OWNERS OF AUTOS
Studebaker Sealers in Sereral Large
. Cities Launch Service '
Plan.
TAUGHT HOW TO CARE FOE CARS
Something niw has happened In the
S'ltoinoblle world. It la a boon to the
oivners of new tnar-hlnrs, especially to
thCTTian who I operating hla flrat car.
Ptildbakrr oValer In Chlrano. Pfitnolt
and vrral other Isr. cities are tnati
tutlnir periodical Inspection of csrs they
Ml. Working according to tlila system
atlc service plan, tt haa Wn proved In
the place where It haa been rlren' a
thorough trial that not only doea the car
receive adequate attention, but the new
owner receives hla motor education with
out damaging the machine.
The Btudebaker systematic service plan
haa befn rapidly taken up by Ktudebaker
rteaJera In theae populoua automobile cen
ters. While local condltlona cauae certain
variations In It. In the main the plan la
everywhere the same. The car la brought
to the dealer on the appointed day and
gone over carefully. It romea In twice
ihe first month and every thirty daya
thereafter for five months.
On an Inspection sheet which gives at
a glance what Is done on each visit there
are alxty-one operatlona to be checked
off by the Inspector. Thus both dealer
and owner know that the csr has been
gone over thoroughly. The (vital parts of
the motor are Inspected and adjusted,
valves, carburetor and Ignition system.
"Wheel bearings, the steering system and
the springs are greased and adjusted.
Then there Is a careful scrutiny or the
electrical system, starter, motor genera
tor, lights and wiring.
Where the owner has been neglectful,
the fact Is called to his attention. Thus
he Is educated to give hla automobile
proper care." When he buya his machine
a card fa given him on which sppear the
dates upon which he should bring It In.
Several days before each of these, some
dealer send post card reminders. The
owner must adhere to the dates. Other
wise there would be congestion In the
garage and delays annoying to owners.
If a ilata Is missed, a special engagement
must be made.'
OMAHA AUTO SALESMAN WILL
TOUT CHANDLER FORCES. v
y
-Vis
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miiiiiifsl iistnr-
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15. V. AnMSTRONO.
Mr. Armstrong, who for the Inst Severn I
years, was connected with . the Ford
Motor company has sasoclatcd himself
with II. E. Davis, Chandler si d s
trlbuter in this territory. lie holds the
enviable record of having sold moro car.
at retail In and around Omaha than any
other Individual. Mr. Davis and tha
Chandler Motor Car company are to he
congratulated upon securing the services
of so genial and co-operative an assistant.
fabric, or botn. will not give you extra
mileage because the extra weight make
the tire wear Itself out before It gots to
the long mileage goal. Tills It net the. ,
ory. but road-tested fact.
"The Goodrich factory haa for yearn
adhered to the perfect balance prlnclplo
In tire building, which accounts for the
mileage plus economy found in those
tires." 'I
LI
Gossip
Along the x
Automobile Row
E, 't. Wilson, familiarly kaiown an
"PtudrfVikor Wllsnsi," wa seen driving
a big Mvrmon 'stern' m1ks an hour up
Farnam sVeet Imt week. It'wai learned
later tlwt W) has taken 'over the Marmon
agency. y . -
I,. K. Poly receiewi the sad newa laat
week that tha demnnsV for Ilea ears was'
four times as big as 'the supply and that
his allotment , of Beos) this year would be
limited acconftngly.
Ire Huff, local mnnagur of the Ne
brnjtta Bulck ccenpsny. la out In the atate
and when I net heard from waa reaching if orders.
MUlcn gospel io in natives . 01 urana
Island. ,
ITllearn, the. Andrews Tractor men, has
something big up his sleeve,' but refuses
to let the cat nut of the hag until he
hears from Minneapolis, the home town
of the Andrews Tractor. Well, we're
waiting. j
Ouy L. Smith brings fotth a very J
pretty evening display of the Hudson
rare. After dark hla entire salesrooms
are Indirectly lighted In a very toft green
tint. j
Lou Traynor received word last week
that hla allotment of the eight-cylinder
Cole was on the way, and consequently
he I expecting them to reach Omaha
most any day. Mr. Frady, the big chief
of the Cole factory, told Jack Traynor
at the I'es Moines show that the demon
strator to bo used hero was the tenth
Cole eight turned out. The color, which
was decided by a vote of all Cole deal
ers," Is to be a solid black.
E. C. Tludisell, local manager of tho
Firestone Tiro ami Hubber company,
spent last week out among country deal
sirs and returned with a pocket full of
, I t Clark of the Noyes Auto company
spent .Tuesday and Wetlnesday of Just
week In Lincoln pushing the sales of the
Klssell Kht. Looks like a big year,
says he.
Auto Tops, Seat Covers,
Dust Hoods, Curtain Lights and
x All Top Repairing
WESTERN AUTO TOP CO.
Phone Douglas ISIS
20th and Harrey Su.
Old Motor Cars Can
Be Used for Various
Kinds of Farm Work
Varied and almost unlimited use caa
be made of the automobile, and mere
especially of automobiles that have
passed their usefulness as pleasure or
buslneas vehicles, but may stilt, by proper
" handling, be of great convenience and a
source of much profit te tha farmer, and
will In the future become a positive ne
cessity on farms where the uae of heavy
na(lnery ami tractors Is Impracticable,
aaya a prominent Mitchell dealer In Pan
J'rsnclsco,
This is amply proven by the wonderful
performance of a Mitchell "W on the
fortx-tcre ranch of A. B. Hunter of Ag
new, Cat
This Mitchell car was built In 1906 and
was 1 run over M.Om) miles In the rent
service before being used for farm pur
pose. Its. first performance was pumping for
Irrigation, where It delivered (00 gallons
per minute for seven consecutive days
" and nights without slopping the engine, '
thoroughly Irrigating twenty acres of al
falfa. This was done at a cost of ap
proximately 12.40 for each twenty-four
hours, fifteen gallons of gasoline and one
end a half gallons of oil being used la
this time.
Later In tha season this same machine
was used for plowing, harrowing, cutting
and hauling alfalfa, and also for culti
vating fruit tree and all other Jobs
usually performed by horses.
The i only cost of changing the machine
for the above work Is the putting on of
Tractor tires, sis inches wide, with, grips
nix Inches apart. These can be changed
back to pneumatic tires' and vice versa
' In about thirty minutes' time. About
fuiir acre can be plowed per day at a
uanilntj cost
BALANCE, NOT WEIGHT.
MAKES TIRES GO FAR
f
What makes a tlreglve big mileage?
1 his question la always the go-ahead llg
rial for warm discussion among motorists
t nd tire men. .I'sera of tires are begin
ning to ask themselves this question and
ere looking for. the correct answer with
Increasing Insistence because they realise
V at' It Is possible to nay for needless nw-t-
rlals In a tire.
As a matter of fact, mere extra eight
'of rubber will not give extra mileage
.Neither will added layers of fabric neocs
htrlly add mora miles of service. If an
over balance ot rubber la used, the i.ir
ass" of the tire will give out long before
the tread ia worn down and the motorist
finds several pounds of rubber on his I
) and which) he cannot use and which
)e paid many dollars for.
O. the other hand. If til re piles of
rubric are used in a tire they have to be
puld for, but the tread will be gonu long
lfore the carcass, and the money for
xtra carcass ia wasted.
The real, long mileage tire is the tire
'th perfect balance between carcass and
tread so that as much or more ml'eage
Id given es n. extra thick tire could
give, without costing the motorist so
much.
Along these lines an official of the B.
T. Goodrich company makes these Inter
' eMlug remsrka: -
"Nobody picks a fat man to win a long
Oitlanr race. It Is the lithe, sinewy ath
lete, he leads tlie bunch. Goodrich tires
are a first -class example of this principle
worked s lei.Urics.Uy. They are the tiles
In whli h the strength of the fabrta ea4
tl t.ughites and reellltnce of the rub
ier tread are the (actors la big mileage
tnting. Their stripped-down, athlete
(u lutes conserve materials and save the
iiicioriet money, both on flrat cost and
i liiinate cost, because of mileage dtllv-
rd.
"In fact, tktra rubber tread it extra
H
ow much pe?
DEIiERED Mile?
T HATS' the Tire Question In a Nat
helll - -
v Not "bow much doee the Tire
Cost" Tiow much Rubber is In it" "how
many layers of Cotton fabric" or "how
many different Vulcanizings does it go
through,"
Because, Results have shown that some
of the Tires which have most Cotton, Rub
ber, Weight and stiffness, givo much less
MILEAGE and Resilience than other tires
made lighter by more expert workmen,
through more direct and precise Methods.
. Nor is so-called "Mileage Guarantee"
worth considering in purchasing of Tires.
' Because, no Tires are actually guar
anteed to give definite Mileage, no matter
what the surfaco reading may suggest.
Such "Guarantee" would be impractica
ble with the best Tire ever made, or that ever
wiH be made. ' .
v This, unless the Tire User could, in
' turn, guarantee the kind of roads over which
he would always drive, the kind of driving
his Chauffeur would always do, and the air
j pressure ho would always carry on each Tire.
THE "Mileage Guarantee" is there
fore a deceptive Misnomer. -.
It does not guarantee given
Mileage but is only a figure arbitrarily named
"as a Basis for Adjustment" on Claims made
for defective Workmanship or Materials.
Read any of these ."Guarantees" that
are printed (or have the verbal ones defined)
and you will see . that they don't guaran
tee anything except that the Maker alone shall
decide everything such "Guarantee" is sup
posed to cover.
The larger the' Milage "Guarantee" the
higher the price must the Maker charge, to
cover (as with Life Insurance) the increased
"risk" of replacing Tires that are reasonably
sure to wear out, In considerable numbers,
before they have given the "Guaranteed"
Mileage. ( , .
The Careful Driver, over good roads and
streets, would thus Pay more than the. Tire
is worth, so that the Reckless Driver, or he
who must continually drive over bad roads
and streets, might get Mileage he is not
entitled to, t ttM Cartful Driver's expense.
THE Goodrich Safety Tread is the
fairest-priced Tire, of similar Qual
. .ity, in the field. Ten to 30 lower
than other Tires that give less Mileage on
average performance, less effective Traction,
with more Vibration, and greater tendency to
separate the layers of, Fabric and of Tread.
Compare the "Goodrich Safety" Mileage
Coet with that of any other Tire in the field,
and ACT on what the Comparison shows you.
F. ryyr
Note tha following table of comparative
prices on non-gkid tires. Columns headed
CA," "IV -C and"D" represent four highly,
advertised tires t
CTik OTHER MAKES
Six Safer
Treai -A" B" -C ' I "P -
30x3 9.45 '10.55 '10.95 '16.35 '18.10
30x3tt mo 1345 14.20 21.70 23.60
32X3V4 14.03 15.40 1640 22.85 25.30
34x4 2045 2240 2340 31.15 3345
3Sx4V 28.70 32.15 33.CC, 4145 41.40
371 5 1 33.S03940i 41401 49451 S2.0S
aW(
' tnmd
sUlsaeieaW
2034 Farnam Street
SR. stks mil. lit.
tlr ar taklat ft awt ot tfce tire If yosj ar
ir vexi
CessdricLtl
. i i .i . i .
siwsv" vtmj are) laaaaf it enst of ya.
THE B. F. GOODRICH GO, Akron, Ohio
Telephone Douglas 1917.
GOODRICH FAIR-LISTED TIRES
Year Roiind Motoring
With the All-Year KisselKar
TO secure twelve months a year of the most enjoyable motoring
buy an All-Year KisselKar---buy it now. The AllYear Kissel
Kar is adaptable to all kinds of weather and there is no season that
you will enjoy its Detachable St clan Top more than at present. A little later it is
a matter of a few minutes to take the top off, yourself, without expert aid.
Your greatest expectations will be realized in the KisselKar. In LOOKS a car
to be proud of. In CAPABILITY a power plant that pimply eats up the hills.
In. HIDING COMFORT un approached.' In ECONOMY best because sturdiest
and perfectly balanced. In ENDURANCE
that'fi the telling ioint. The KisselKar
in built to- last it is a manufactured car.
See the New
KisselKar Models
LET us show you the All-Year
Car and other KisselKar mod
els. They are great values. the
36-Four. at $1,460 and 42-Slx at
$1,650. New catalog on request.
Epmry
Inch a Car
Noyes Auto Co., 2238 Farnam St., Omaha, Neb;
DEALERS, the Light Car Situation is Solved
The Silent, Powerful Sphinx shown here is a real automobile one that has passed
the transitional 6tage, resolving itself into the strongest, most comfortable and beauti
ful light car ever produced with mostpronounced economies of operation and upkeep
and at a price made to fit the modest pocketbook. .
Thousands of buyers are looking for just 6uch a air an honestly built and correct
ly designed automobile; a touring car not a flimsy runabout at aprice within reason.
Tut the Silent, Powerful Sphinx on exhibition demonstrate it go over the specifi
cations with your prospective buyer ,
In brief, introduce him to a touring car with Covert transmission. Bpicer
joints, Lycoming motor, Weston-Mott axles, Hyatt bearings, Schwarz
y wheels, Firestone Demountable Rims. -Splitdorf ignition, Aplco starting
and lighting stystems, and other standard parts in its makeup.
A touring car with electric starting and lighting systems twenty-eight horse power gasoline
mileage. 20 per gallon riding comfort assured by cantilever springs and the scores of other features
that stsmp the Sphinx a high grade car of speed, power, comfort and silence.
Then say "
(xS)l!
as it stands."
This means a sale to every prospective buyer who wants service
v . , plus, and upkeep minus, embodied in a car with a get-at-able price.
Make a Quick connection with us and assure yourself of permanent representation and territory.
Our output will be llmlUd to the capacity of the factory. Demand will Quickly absorb this output.
Beyond It we shall not go. Write for fuU proposition and liberal terms.
SPHINX SALES CO., 2518 Fannam Street
E..W. REYNOLDS, Manager
Wo carry a complete stock of
G 0;OB R IT e e TEk ES
Omaha Tire Repair Co.
, HENRY NYGAA2D, Prop.
2201 Farnam Srteet
Tyler 1552
j. -
WESTEIEWT
THAT PAYS DIG DIVIDENDS
A BEE WANT AD
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