Omaha daily bee. (Omaha [Neb.]) 187?-1922, March 15, 1915, Page 3, Image 3
THE BEE: OMAHA, MONDAY, MAKCTI 15, 11)15. 3 Nebraska YfHO LEAD IN LEGISLATURE flichoh and Peterson Make Their Mark for Constructive Quali ties of Leadership. 2J0RT0N AND TAYUOR COMPARED ' (Prom a "taft Correspondent.) LINCOLN. March 14--Speclal.) Ij the house two men In this session of tv legislature have deivelopad qualities which mark them especially as entitled to men tion. Both men happen to be repub licans, but no one disputes their ability to deliver the goods. These two men are Representative James Nichols of Madi son and Representative. C. Petrus Peter son ot Lancaster, both attorneys. Nichols is serving his second term as representative. Two years ago he made a record which showed he had the ability to deliver the goods. At that time, no matter how great the confusion, when ever Nichols arose to address the house every member paid attention. This ses sion is a duplication of the last. Every body recognises that "J1m" says things when he talks and says them In a way that carries conviction. Peterson Is a now man in the legislature, but ha has rapidly taken a place In the minds of the members as being one of the level beaded members. Speaker Slakes Mark. On the majority side Speaker Jack son has exceeded the expectations of his most sanguine supporters at the beginning of the session. He rules the house firmly and sits down on a member when it is necessary and makes him like It. It Is no disparagement to former speakers to say that very few of them hare been in the George Jackson class. Norton of Pollc Is a, leader. No one can dispute that. A man who can over turn the adage that "two blades of grass should be made to grow where only one grew before," and make, it read, "one blade where two .' grew before," Is some leader. Norton baa done this in the case of stats appropriations and he has forced the house to back him in the proposition and loin with him In chanting, "Backward, Turn backward, O, Time in Thy Flight." For a progressive .Norton appears to be gifted with a great deal of hindsight. Norton sad Taylor. Another man, who has been an able lieutenant of Norton in his efforts to cut down expenses, is Taylor of Cus ter. They have their seats side by side and frequently hold animated discus sions between themselves in an under tone while something is going on In the house. The men are exactly opposite In their methods. Norton Is quiet, smooth and resourceful. He believes It better to catch a bird by putting salt on Its tail rather than use the methods ot his col league and wring the bird's neck. Tay lor believes in fighting In the open and when he goes after a proposition of legislation he goes after It in the sledge hammer style, which makes his speeches sensational. Tsylor Is not always right, but everybody gives him credit for think ing he Is right. However, the house contains no mem bers, who can compare with Nichols and ieicrsun, lor constructive qualities, ana this is generally conceded. The senate this session Is a pretty even body. Probably a more even body has never served Nebraska In many years. No particular individual stands out prominently above his associates. From the standpoint of oratory, prob ably ttandall of Tork, a republican, would be selected. There ure others who are convincing talkers, Howell of Douglas, Mallei y of Box Butte, Beal of Custer and one or two others. COLERIDGE COMMUNITY CLUB FORMALLY ORGANIZES COLERIDGE, Neb., March 14. (Spe cial.) The citizens of Coleridge again met In mass meeting Thursday evening end perfected the organization of the "Community Club of .Coleridge Vicinity." The following officers were elected: Guy F. Briggs, president; J. L. Young, first vice president; J. C. Morrison, second vice presidentl John Burgel, third vice president; Charles Young, secretary and, treasurer. The board o directors con sists of the officers and R. W. Board- man. R. K. Irwin, George Gray, A. H. Burgel, J. C, Broclunan. B. J. Dirks, A. O. Whitney, W. W, Jones. Hans J. Voss, George Gertner, D. P. Conley, Charles Button, Howard Morrison, John . Uinta, R. B. Stafford, W. M. Jordan. V. EX Striven and George Ward. It was de cided to immediately enter into a mem' bcrshlp campaign, which promises to In crease the signature list to BOO. The pres ent membership will be divided into two lists, which will be captained by Editor Harris and Father Bosheck and under their leadership the. membership cam palgn will continue until April 38, when a banquet will be served and paid for by the side showing the smallest list of signers. News Notes ef West Pelat. WEST POINT, Neb., March 14. (Spe- i lal.) A home wedding took place at the home of Mr. and Mrs. Bernard King when tbelr daughter, Miss TUlie Alma, was united to Louis Mencke of Blair. Rev. W. II. Schoar, pastor of the Methodist Kplacopal church of Wlsner, solemnized the marriage. . Miss Hazel Westerhola and George King were the attendants. i At the German Lutheran church In Ncligh township on Wednesday was cele brated the nuptials of F, Buchols r.rjd Mitts Gesine Altemelater. Rev, William Harms, pastor, performed the wedding ceremony. - A marriage license has been Issued to William Egll and Miss Annie Nlettzsche of Wlsner. News has reached the city of the death nt Detroit, Minn., of L. W. Newell, a former resident and business man of West Point. J. A. Foster, who has been for some time the resident wire chief for the Ne braska Telephone company at Weat Point has been transferred to the Kearney sta tion and has moved his family to that place. Told that There Was Ma Cave for ' Hiss. . "After suffering for over twenty years with Indigestion and having some of the best doctors here tell me there was no cure for me, I think It only right to tell you for the sake of other sufferers as well as your own satisfaction that a 25 rent bottle of Chamberlain's Tablets not only relleed me but cured me within two nmnths although I am a man of SS yean writes Jul. Groblen. Houston, Texas. Ob tainable everywhere. Advertisement Nebraska FRANK RAWLINS DIES AFTER A BRIEF ILLNESS (From s Staff Correspondent.) LINCOLN, March K-fSpeclaJ Frtnk L. Rawlins, who located In Lincoln In 1871 and owns ronvlrteraHe property here. Including the Rawlins block on N street and the National Guard armory on O street, died at his home here last night after a nine days' Illness of pneumonia. He retired from active lius'lness about ten yesrs ago. One of his large buildings t nt the present time undergoing a complete overhauling snd Is being made more modern. BROTHER CHARLIE' ASPIRES Would Be Mayor of Lincoln and Will Make Race for City Commission. CHIEF MALONE TO BE ISSUE (From a Staff Correspondent.) LINCOLN, March 14. (Special.) Emu lating the example of his Illustrious rela tive. "Brother Charlie" Bryan of Lincoln will run for office this spring. Brother Charlie will not attempt any of the con gressional stuff or the presidential things, but will run for the Job of commissioner in the city of Lincoln, and hopes If elected to attach the nom de plume of "mayor." Brother Charlie Is very wise. He has prepared a platform which shows that he has the platform qualifications of Brother William - in advocating good planks to get In on even If they are not strong enough to stand on after get ting in. Among other things he wants the wet and dry fight postponed for another year. Then he would have dollar gas after election, though other kinds of gas can be kept on tap during the campaign. Rn would extend Antelope park to O street, so the fiah In the raging Antelope liver may swim to town and see the bright lights. t There Is already a long list of appli cants for the five commissioner Jobs and the campaign will be a warm one in more ways than one,' a special effort being made to get the goat of Chief of Polios James Malone by the election of men who will oppose the present policy of the safety department. J. B. McGrew, Pioneer Banker, Is Dead HOLDREGB. Neb.. March 14. (Special Teelegram.) B. McGrew. an old resi dent of southwest Nebraska, died at his home in this city at 4 o'clock this morn ing. Death was caused by a complication of diseases. The funeral ""will be held Tuesday. Mr. McGrew returned but a few weeks ago from Minnesota, where he had under gone an operation. He was stockholder In the Phelps County bank of this city and in banks at Bloomlngton, Naponee, Riverton, Republican City, Woodruff and Bostwlck. His brother, C. F. McGrew, Is actively Interested in the Live Stock Na tional bank of Omaha. Mr. McGrew moved to Holdrege four years ago from Bloomlngton. where he had resided the preceding thirty years; He was a. member, .of the state senate four years ago. HYMENEAL Eastabrooks-Wol f . LITCHFIELD, Neb.. March 14.-(Sp- clal.) Miss Mary Wolfe, daughter of Mr. and Mrs. George Wolfe and Ray Easta brooks, both of this place, were mar ried, at Grand Island, Neb., Thursday. They were accompanied by Henry Wolfe, (brother of the bride, and Miss Mae Hines. They will live on a farm near town. Holcomlt-Porafet. SIDNEY. Neb., March 14.-Speelal Tel egram.) Fred Holcomb and Florence Porafet of Denver, were united In mar riage today by County Judge Chambers. Mtwi Notes of Sara-eat. SARGENT. Neb., March K-Special.) At ' Thursday's election a proposition asking for 17.000 warrants in connection with the SIS MO bonds voted about a year ago for. the erection of a new school house failed to carry, the vote being 8S for and 10S against During the blizzard on Friday, March S. Mrs. Walter Sherlcb died at the local hospital from heart failure following an operation for appendicitis. Har body was kept at the home of her sister, Mrs. H. Peters, until Tuesday morning, when the funeral company took the first train out for Sterling, Neb., where she was burled in the cemetery beside her mother, who was taken there a short time ago. She was it years of age, and besides a hus band she leaves a sister, Mrs. H. M. Peters, and a father, W. T. Hartley, both of this city. New Batldlaaa for Loom I a. LOOM IS, Neb., March 14. (Special ) With the approach of spring comas the announcement of several merchants of their Intention to rebuild their business houses destroyed by recent fires. E. E. Rolen, who lost his blacksmith shop by the most recent fire that of February IS has his new shop almost completed. It Is of combination tile brick and lum ber. The new meat market has been un der construction for some time, and three more, restaurant, bank and drug store, will be commenced as soon as ths snowt Is off the ground. There la a prospect for another, but nothing definite has been announced. All the latter will be of briok. Reaafcllcaa Slate at North Platte. NORTH PLATTE, Neb.. March 14. (SpeclaL) A spirited republican caucus was held In this city Friday evening, the chief contest being over the nomi nations for mayor and city clerk. The following were nominated: For mayor, E. H. Evans; for city clerk, C. F. Temple;; for water commissioner, H. & Welch; for city treasurer, F. L. Mootiey; for members of the school board; Dr. N. McCabe. O. E. Elder and C. L. Bas kins; councilmea,, Lee Simons, J. H. Van Cleave, Joe Stoue and Victor Von Goets. Governor Bjistillo Will Let Fight Go Or HAVANA, March I. Governor Bus llllo dented today that he had sny in tention of prohibiting the Willnrd-John- tcn fight from taking place in Havana, os had been rumored. He said he could Fee no ground or Interference with th proposed contest Nebraska SPEAKER HOUBTHE SOLONS presiding; Officer Hatchet Plan to Xeep Members in Lincoln Until Finish. WILL KEEP BACK ALL WARRANTS (From a Staff Correspondent.) LINCOLN, March 14. (Speelal.)-There will be no desertion of the old legislative ship Just before it sails Into port if Skip per Jackson has ht way. All the port holes will be nulled up and the boats t. ill be turned loose and If anybody leaves the craft before It la anchored In the har bor and the voyage ended they will have to Jump overboard and swim and take the chances of going to the bottom. Speaker Jackson Is determlnted that every member of the legislature shall stay until the end. Last week he endeav ored to get a motion through the house that no member would be given his little warrant for the last SiOO until the session was over, but It was voted down. This has made the speaker suspicious and he has been In consultation with his orri.ial stsff and they have decided to hold up all warrants until the final sound of 'the gavel. He will take the matter up with Lieu tenant Governor Pearson as soon ss he can and endeavor to enlist that gentleman in a scheme to refuse their signatures on all vouchers until the session Is, ended. This may be mighty hard on the pup. but It will be the making of the dog. Speaker Jackson has been reading the scriptures of Nebraska and has discovered that the hired men are hired for two years and that they cannot call It off as soon as the legislative sixty days are over. The session will likely run severs! days over the sixty and If the members do as they usually do there may be hardly enough left to make an official adjourn ment, so the sieaker figures that tf he holds up the pay checks the members will not have any money to pay their back board and lodging and nothing to buy a railroad ticket, and the walking will be mighty uncomfortable this spring unless it dries up. The house has worked fifty days and the senate forty-eight. It is probable that the session will run Into sixty-five snyway and perhaps more unless some- body gets busy. April S to 10 will be j about the time when the thing will be over. Even Balance, Not Weight, Makes Long Mileage in Tires What makes a tire give big mileage? This question Is always the go-ahead sig nal for warm discussion among motorists and tire men. Users ot tires are begin ning to ask themselves this question and are looking for the correct answer with increasing insiatence, because they realize that It is possible to pay for needless materials in a tire. As a matter of fact, mere extra weight of rubber will not give extra mileage. Neither will added layers of fabric neces sarily add more miles Of service. If an overbalance of rubber is used the carcass ot the tire will give out long before the tread is worn down and the motorist finds several pounds of rubber on his hands which he cannot use and which be paid many dollars for. The real long mileage tire is the tiro with perfect balance between carcass and tread, so that as much or more mile age is given as any extra thick tire could give, without costing the motorist so much. Along these lines C. J. Torongo, local manager for the B. F. Goodrich company, makes these interesting remarks: "Extra rubber tread or extra fabric, or both, will not give you extra mileage, be cause the extra weight makes the tire wear Itself out before it gets to the long mileage goal. This is not theory, but road-tested fact. "The Goodrich factory has for yesrs adhered to the perfect balance principle in tire building, which accounts for the mileage plus economy found In those Urea " CJub Committee In Competition tcP Get New Members The new membership committee of the' Commercial club will launch Immediately upon a competitive campaign for mem bers. The new committee is being or ganized into teams for the campaign, to be conducted largely as It was lsst yesr. Following Is the membership committee ss It has Just been reorganised: Stanley M. Rosewater. ' chairman; Charles R. Gardner, first vice chairman; H. R. Gould, second vice chairman: F. B. Alldredge. Denlse Barkalow, J. F. Byrne, Linn P. Campbell, o. C. Bdgerly, Thomua Oerin. Dr. J. K. Goets, F. H. Hansen. J. F. Hecox, C. L. Hopper. Phillip Horan, C. H. Johnston, L. A. Keller. Richard Kitchen, H. A. Koch, H. K. Ihmer, Ron ald L. Peterson, J. Dean Riniter, E. A. Singer. C. W. Stelnbaugh, N. T. Tliorson, George M. Wallace, Hugh Wallace, H. O. Wilhelm and F. M. Zorbaugh. Stanley Rosewater, the new chairman of the general committee, maie the best In dividual record last year In securing mem bership for the club. llle was also cap tain of the team obtaining the most mem bers. There are to be five teams this year. IMMENSE DEPARTMENT OF ONE OF OMAHA'S STORES Consistent with the city's growth along varied lines an Omaha store now can beast one of the greatest single depart ments of Its kind In the country. That Is the (,11k and dress goods department at ths E'sndela stores. Many recent changes resulting In material enlargement of that department now give this store more than t.VW square feet of floor space deotel whol.y to silks and dress goods. This space oes not Include the basement de parlmente and other spaces In the ttora that frequently are given to silks and other fab; Ics. R. A. RAU HEADS OMAHA MASTFR R4KFRS' CLUR The Omaha Master Bakers' club held its annual election of cfflcers Thursday evening. Those elected were: Preldent-R. A. Rati. Vice President 8. Bonewtti. Secretary James RnUtln. Treasurer Charles Ortmsn. stop the CklM's ('(, It's kerloaa. Croup and whuoplng rough are chil dren's ailments. Dr. King's New Dis covery Is wliat you need It kills the cold germs. All druggist- Advertisement AFFAIRS AT SOUTH OMAHA Anti-Annexationists Are Making- Big: Effort to Prevent Passat; i of the Bill. MENTION OF MONEY IS HEARD Not yet Is the happy end of the annexa tion fight If the officeholders and anil leaders can keep up the fight until next week. Even with the vote of the Ne braska house of representatives ass Inst hm the antls are still asserting that they can beat the bill on third reading Meetlnss have been held In South Omaha wlthtn the last forty-elaht hours. It Is asserted, for the purpose of raising more money. One officeholder is quoted to the effect that the hill could be beaten with money. City Attorney Henry C. Murphy, who returned from Lincoln yesterday. Is said to have brought word that tlie bill would be beaten nest wek. However, some of the officeholders ad mit that they are leaten and some of them went on record yesterday to the effect that they favored the bill with the eniTKenry rlausc attached. Mayor llo.-tor of whose loyalty to the anil cause his own enmp has expressed doubt Issued a letter yesterday In which he expressed hlmrelf as aaainst the bill now as ever. Members Find "tent I meet Strong. There Is to doubt thst the antl leader will try once more to kill the bill. And It la asserted that more money was sub scribed st a sret meeting held In a room in South Omaha Friday night. Just what Is to he done with the money cannot be sai'l, but the antls were very busy jester dny, some of them still assorting that they could beat the measure. , One of the deepest troubles of the antls la that state legislators, who have come to South Omaha to feel out the sentiment, have gone back to Lincoln openly for ths merger till as It stands. ' Will Try to Recommit. Representative Barrett will try to smother the bill when It comes up this week by moving to recommit It to the committee In order to eliminate the twen ty-day clause. Ostensibly this appears to mean that Barrett wants the bill to become a law before the twenty days now required by the bill. Realty It means to get the bill back Into commit tee for the purpose of smothering It to death. ' A visit from certain Influential persons WM ehedu!ed for some time today, ae- vvi.njiM io m amis. Tne meeting was to be held In South Omaha or Omaha, according as things looked better. How. ever, while the antls are trying to beat tne mil. while combinations and deals are being mado to kill It, while money Is ueuiK sougnt to Hill the meaeure. certain antls were busily engaged yesterday In Omaha striving to get Into the band wagon of Greater Omaha. And the trouble is that some of the antia are aware ;hat others of the antls are hit ting the high places for th n Onraba bandwagon and city commissioner ucKeis. School Well Cared For. South Omaha's High school and Its four jears course was assured to the local taxpayers when the Mil known as senale ille po. 241 passed the ?nate this week. The bill as passed contains all the pro- visiona demanded and requested by South Omnhans and removes one of the argu ments of the few opponents of consolida tion. The South Omaha delegation that went to Lincoln a week ago to secure the amendments to the school district con solidation bill were delighted with the result of their visit. As provided now South Omaha's High school w'th Its four year course and Its full faculty is oss.ired by the bill. FOLDER DESCRIBES THE RESOURCES OF CALIFORNIA "California Facts at a Glance" Is the title of a new descriptive folder that Is novel In makeup and exactly what Its title indicates. A small map of Califor nia appears at the lefthand aide of a big sheet, with straight lines running from the location of till iltles and trailing to thirteen columns, where information is given on population, prii clpul resources, Industries and manufactures, transporta tion, points of interest, public utilities, etc. Information is s'.ven on thirty-two towns, What is Adver tising Worth? Now, let us take a rational view of Advertising. Let us forget the space-seller for a moment and consider , what it is that an advertiser gets when he buys Advertising. Because a man is President of an Ad Club in-his home town it doesn't follow that he knows anything about Advertising. Ad Clubs are usually organized by space sellers for tho purpose of as similating the appropriation of the advertiser" and inci dentally keeping alive the interest of tho advertiser in Advertising. Their business is to lure the advertiser to an occasional ' feast" and then melt him into a respon sive mood through gastro nomic fellowship and dazzle him with a final eruption of post-prandial fireworks, iconic difipenser of super heated atmosphere, who is imported for tho occasion, leads tho advertiser to the mountain tops- of Publicity and shows him the New Jerusalem with a river of golden ducats flowing MISSION WOMEN WILL SEW FOR NEEDY OF OMAHA To carry , or. Hie work of the Union Gospel Mission among needy women and children ot Omaha, Mrs. S. J. Fisher, formerly a worker In the Mel Trotter mission at Grand Rapids. Mich., has Just been secured by the directors of the local mission. She will hold a special sewlna meeting at the mission rooms, 1M4 Davenport street, on Wednesday afternoon, in order to prepare women's and children's clothes, for whlrti there is said to be sn unpre cedented need In Omaha at this time. Women volunteer workers In the Kumlay school and visitation branches of the mission's activities have discovered a great and urgent field for their efforts, they say. They have therefore undertaken to gather old clothing, make It over into usable form and distribute it to women and children who need It most. The gar ments may be left at the mission after 10:S0 a. m. any day, or arrangements may be made by phone, Douglas Mrs. Fisher, who has taken charge of tho welfare work for women and chil dren. Is said to be well equipped for It by long experience along similar lines at Giand Rnpida, Mich., St. Louis, Balti more, St. Paul, and on the East Side in- New York City.' The expenses -of her branch of work here will be met by women of the various churches. Rent rocm quick with a Deo Want Ad. Art Society to Buy One of Two Works Chosen by Ballots An Early Visit" by Walter Mace wen, and "A Summer Night" by Dirge Har rison, are the two painting at the art exhibit at the Hotel Fontenelle that re ceived the largest number of votes Bst tirdny afternoon, when every "hiember and visitor was given a voice In choosing which picture the.Oinaha Society of Fine Art should buy.'' It lies between these two which the society will take No decision Is likely to be msde berore Mondsy. In the mean time the sorlcty Intends to communicate with these two painters In regard to the prices at which they may be had. Something like 500 visitors ssw the art exhibit Saturday afternoon and evening. There were about 400 paid admission; in the afternoon and more than 100 In tho evening. Laurie Wallace lectured In the afternoon on tho technlo of art. He used the various paintings at hand as Illus trations. The art exhibit is to be free today from 3 o'clock In the afternoon to 10 at night. . "Talks on Newspaper Advertising" By TRUMAN A. DeWEESK, Buffalo, N. Y. through verdant valleys that hve been watered by show ers of copious . advertising. Ten chances to ono the or ator with the high-sounding flapdoodle never advertised anything, and never sold anything but space. He may be a printer, lithograph er or a manufacturer of but ton? a very nice, respect able and affable gentleman, but unacquainted . with the problems of marketing a product through national publicity. Of course there are notable exceptions but it remains a fact that the big advertiser is often inveigled into a banquet only to sit and listen to some dispenser of flov. cry flapdoodle which I hasn't even a remote rela tion to Advertising. But the wiee advertiser is not deceived. He knows that Advertising is not a tangible commodity like wheat or coal. Some clevrr solicitor may have sold him " some space at some time, but he soon learned that it was not Advertising. It cost him a few thousand dollars tolenrn that 'u double page spread may be a work of art, but not Advertising. Advertis ing lias no market value. -"When the advertiser buy Advertising lie merely buys the op)xrtunity to attract HOW DO YOU WRITE OMAHA? Travelers from Any and All Cities Find Apt Abbreviations for Their Towns. HOTEL CIEP.K MUST KNOW ALL When Chief Clcik t 'If fee of Ihe Fon tenelle and the veteran, Chief C'.erk An derson, of the Home, mentioned on the same day the peculiarities of Hotel regis ter abbreviation. It was sn omen tint the subject should ha written up. An examination of the registers of the two hotela over a period of lees thnn two weeks revealed some odd ones and some that could not he deciphered without the Sid of those whose business it Is to know. The biggest cities in the country are hardly ever written out In full on hotel registers. "N. Y." or "N. T. C," "Chgo" or "Chi.." and "Phlla." are the respective dcslinat'ons of them. , x St. luils nenerally appears as "St. L." and Kansas City has three different nnms oV reaister. 'K. C," "K. City" and "Ka.:.City." "D. M." Is not a profane entry on the book, hut on'y short for Des Moines. "S. F." in essy-San Francisco, and "C. B." la short for Council Bluffs, while S. D., t'al." Is revealed as San Diego, California. "1. R." wouldn't be guessed by anybody at flrft glance. It stands for Orsnd Rapids, where they nmke the fur niture. "Bkn H." stood on one register and pustlcd the investigator. He thought It sounded or looked like Brooklyn Bridge, but the clerk said It stood for Broken Bow. "S. Creek" and "H. Springs" stood re spectively for Silver Creek and Blue Springs, Nebraska towns, while "Tbl Rk" was short for Table Rock., fat Oat Vowels. This habit of slgnlnR nsmes of cities, omitting all the vowels anil some of the consonants, Is quite common. There Is "Mpls" for Minneapolis. "Inrtpls" for Indianapolis, "Spgfld" for Springfield. "Bstn" for Boston. One verr weary traveler even found a way to shorten tho name of his home town, which wss short enough already, by signing "Akn" for Akron, O. "N. G." looked like a pretty poor sort of town until the clerk explained that It rtood for Newman Grove. "Onto" waa entirely unsolvahle ti the lay mind. It sounded like a certain pop ular or unpopular clear, but It was In reality a shortening of Cincinnati. O. A man from Cincinnati can't be blamed for Inventing a way to shorten the signature. . Stands far Two Towns, "Pgh" Is found on the books frenently and some people would have to think a long time before getting the right answer. Of course, It's nulto familiar to the hotel men as the short form of Pittsburgh, and It reminds one of the remark of tho late O. Henry, nfter the Pittsburgh city coun cil had officially decided to add the final "h" to the official authorised spelling of the town. Tho famous short story writer remarked that ho "always had considered It a final 'h' of a town." But here's a "Pgh., N. T." What doea IhHt mean'.' It means Poughkeepste, which Is another cltv that there's good excuie for abbreviating. "Lpt, N. T." would be a hurd one to fill out for anyono but a hotel clerlt. It Is Lock port. N. Y. "Wpeg" resolves Itself Into Winnipeg, and "Bhm, Ala." is easy as Birmingham, Ala. ' Rub Omega Oil gwrtly over the ach ing nerves; then cover with flannel snaked in tie OiL Put apjere of dry flanr.cl over this and bind tightly against the face. This simple treat ment has brought peaceful rest to people who hare suffered agonies. the attention and interest of the readers of the publica tion. .He may attract their attention and he may not it all depends upon the copy and the position given the advertisements. The value of the advertising depends upon tho argument and whether it has in it tho hu man appeal or not. No one can guaranteo that it will be read by any fixed or definite percentage of readers. A publication may be worth to our product many times the rate charged in fact, it isn't within tho power of the publisher or advertis ing manager to tell me what a publication is worth to the commodity Hn which I am interested. Here is a clean, strong, ably edited newgpaperwhich goes into the best homes of the city. It has recognized editorial influence and char acter. It is essentially a newspaper not a purveyor of social sewage. It takes a positive stand on the right side of every question that concerns civic welfare. Its advertising columns admit nothing that will poison or jiollute the home. Its competitor carries all sort of advertising, has no editorial policy or prestige, print nil the news whether megs Neuralgia ALMOST CRAZY WITH ITCHING AND BURNING SeHttle. Wash., .Tan. 113: "My face and lody were a solid mass of little sores which Itched and burned me so badly that I almost went rraty. They started In the form of little pimples which opened snd formed sores. I could not sleep at night, snd at work if I became over nested It would Itch something terrible. t used nil kiwis of soaps, salves snl prescript Inn a that did me no good. I hail this akin trouble for a year or more be fore I used Reslnol. As soon as I started using Resinol Ointment and Reslnol Soap the Itching ami burning stopped at once. and In five weeks my face and body were as clear and soft es could be. I used only two Jars of Ueslnol Ointment and three cakes of Reslnol Soap. f "A friend of mine had a had case of skin trouble. His face was broken out so badly ho wss ashamed to go out on the street. 1 told him to use Reslnol Ointment snd Reslnol Snap and in four weeks he was all well and one could net tell he ever had a plmplo or sore on hla face." (Signed! August K. Mills. 29 Flllott Ave, Every orugcrlst sells Reslnol Ointment and Reslnol Soap. For trial free, write to Dept. 1A-R, Reslnol, Bal tlmore, Md. Advertisement. SAVE YOUR LUXUS COUPONS s they have consider ably more value than is usually the case; many well selected Articles of Quality and Usefulness can be obtained For Then. FRED KRUG EREWING COMPANY. nnOTTH BROS CO. Ueaeral Dlstrlbatora Omnlia, Neb, "r""Jt".7-i''!y Make Teething Easy for Baby use Mrs. Winslow's Soothing Syrup A SPLENDID REGULATOR PURELY VEGETABIE-NOT NARCOTIC true or not, specializes in sensational mendacity, fea tures family scandals and plays up all that is rotten and depraved in human na ture. Its advertising rate is higher thau the rate charged by its competitor. Poes any one need to tell . you which of these papers is worth more as an advertis ing medium for a clean, high-grudu food product? A newspaper should base its rate on quality instead of circulation and in this case quality refers not only to the people who read it, but to editorial and news matter, and tho advertising it car ries. The value of advertising in the newspaper or any other publication depends upon three things; first, the kind of eople who read it and this refers not only to intelligence, but to purchas ing power -second, the pos sibility of attracting the at tention of "the readers and this depends not only upon your copy, but upon the quality and quantity of tho other advertising carried third, the editorial influence and the tone of the pa per elements that have direct re lation to the reader's cont'U. dence in the advertising. TRUMAN A. lMVl'.KSL.