Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (March 14, 1915)
A H THE OMAHA SUNDAY BEK: MARCH 14. WIS. RUDOLPH GROWING HAIR? ritcher is Certain He Has Eemedy Which Will Again Cover Hit Bald Some. AIL IH3 FRIENDS SELM BLEKD f FRANK 'O. MKXKK. Tck Rudalph, who is one of those Bos ton pitching person who I absolutely eerlatn thtt'ht'ru 4i'hU John D. Rockefeller and millions of other fellows ha'e failed to do; In fact (he nyi) he'a already dHnf .lt.''. T'lck. to bo more explicit, saya ha la growing hair on a bald dome on hla own bald dome. And If you don't believe K Dirk will let you look at hla head. He permitted ua a look.' "Dont look any different than It did hfn we aaw It last mimitiff," wo told Pick, whereupon Mck got rather peevish. "Don't, hey?" ' ha mapped. "Well. Icnme tell yon that there's eighty mora hair on my head than there waa before I began using that treatment." Dick, aa very few people know, la bald-headed very. very bald-headed. That's the main reason that you rarely te pictures of -Dirk that are minus a head covering. ' He'a sensitive about that lark of hair. too. ."What'a the treatment conslst'off' wa Ini'ilred. . , ... "Wall, ire a secret preparation." an swered Pick. "But Ife a lu-lu. Friend of mine a barber up In the . Bronx mixes It op. He told ma to try It. but I waa aore - on trylnf .hair restorers. I told him to fro t blasts with hie done, but he kept Insisting that I 'use It and give it a two months' trial.'' . ' , , 'Tea. yes: ro on. Richard."' "Well. I finally took a whirl at' It. I've been 'ualng that stuff for two monthe and darned If I ain't got a lot of new hair. Sea 'em?" Once again Pick' lifted hla lid. poked hla 'dome at us and requested that wa begin a hunt for the new hair. We did and then! "Sorry, Dlok. but "You're bllnd-that's What's wrong with you. Tou're well qualified for an um pire's Job. - - , t And then Pl-k wheeled on his heel and started In pursuit of some sympathetic person who would assist him In kidding himself . that he Is contracting a new growth of wool. "SoaJdy Bill" Qulnn." veteran umpire la a fellow who talk with a. punch. And even though Qulnn la welt along m the 0'a he still retalna a punch that a light weight champion might envy Qulnn browsed around. In the Waldorf, lobby during the recent , National league meeting seeklnr whom he could punch, ire waa quite successful the first day. but when the news got around concerning hla punching powers Qulnn was dodged every time he hove Into eight. One newspaper man. who attempted to Interview Qulnn. was pi.nrhed thlrty-on times during the four mlntife that Qulua kept him backd Into a corner. A bast ball magnate who stopped to pass the time of day with Qulnn waa lambed rn tlmea before he could escape, whllo en old pal of Quinn'a during the early days of base bail who Mopped to say "how 4e do" waa handed a volley of up porcuu. W.a. swings and one-two's along with words of greeting. ,J.JT'n' Qulnn' wrm hearted, liable old fellow that he la, almply sant refrain from lamming all thoaa whom he roeeta.,be It friend or ball ni way of showing pleasure, ...icirwi, earnestness and emotions. , Desertions of 0. B. Stars Causo Feds to Threaten to Fight for Services mf - j -pom, v : j y ::wJaJ. I : vVi l.v. pekritt y Ml kf J J . jiv 4 .ts V V ' :( ? f A I ' vf r " r 't k 1 , ' lf . - - : . s' ; . i .5 it -i The Hypodermic Needle :9, r. a bvvtzb: They're every rorsf, le. Wllk bl aad rnltt atm bat, V hear' the) mask f every ewat, Th rail the "Slims" aad "Fat." Jhey battle with hseky vtm, A ad thaagh It'a "Oae O' rat.' They play aiatll Ike malsf'i s11bb As Flay real hall at that. they're aly aaadlot CIIICAUO, March U-Charlea Weegli- man, Vrocldent 1 of the Chicago Federal league club, asset U his organliatlon Is cad to break open its war chest and delve doop Into the 1100.UO war fund . In a fight to the finish to retain the ser vices of half a doacn of Organised Base Hnll's stars, who Jumped to the Feds s:nnc last season closed end havo hopped heck nitnLly to the American or Na tional leagSjes this year. Pol Verrttt, Rube Marquard, Jimmy Austin, Walter Johnson and Caldwell are some of the men who have done tho double flip to the NELSON TOjHEET WELSH Former Lightweight Champion As signed Task of Resurrecting " . , HiraneK. . IMPORTANT EVENTS IN HAVANA a dosen other WfHer Hoggins, manager of the Pt. 1-ouls Cardinals. Is on example of what ometlmee befalls a fellow who Is too shrewd. '. Last winter Htigglna mede a trade with IKe rirates whereby he .got five ball Player for three. Everybody said Miller had been created-nd he waa such a nlc litte fellow, too. 80 me folks were for re porting rred Clarke to the police far hie rtlon in '"cheating" Wilier. Qhi yea, yoa remember how It turned out. don't you? The men that Hugglna gave away "flvvered"-and the five he gt rounded Into stars and enabled the Cerdlnais to ma great fight for the Pnnt taint' . ... f Since then Huggtns has been known aa the "David Harum" of base baJL A dosen Uroee since then Hugglna hae tried te make tredee-end just about aa often has he been balked. 1 i , . .' tV ""f1"-" Omenta Hugglna. 1 belleva If 1 wanted to trade "Slim" bailee and Catcher Stdor for a pair of bat. boy. I couldn't inak- a deal. Every rne of the other manages would think 1 had a few cards up niytleev," New Topeka Boss . fcWas a Bank Clerk, in Kansas City : Topeka Capital: Base bell and hualnee have worked well together with John ravage, now owner of the Topeka baae ball club. Here s the story of the com biaationi ; Bark In Its a lad of IS yeara began work in a Kansas City bank. With the exception of two yeare spent In construc tion work. Savage remained an employe of the, bank until lw7. Outside of of floe hours, "Jack" Savage develot.d . claspy semi-pro catcher. Whea one of the patrons of the bank Gevgo Tebeau. offered Savage a place as secretary of tha Kanoas City American association dub, there we no delay In the. offer being accepted. That waa In 1WT. Blnca that time until Saturday, la a has been tending to the many du ties that fall to tU business manager of a base ball organisation. The two years the new Western league murnate spent la construction work was ith.the senior Savage, who had con tracts erecting buildings along the Rock Ulind lines In Oklahoma-and Kansas. It was thla training that enabled Savage to make the 4ans and have complete uiervtio5 of the erection of the old srtnd stand in the Kanaas City park. Mr. .8Avae. who ia U yeara old and bet tf r x.kiig than hla picture, will be rla4 rf meet Topeka fans who call at hla of ice at tie German-American bank. ' Ry mniur:. NEW TOHK, Marh 11-Wouldn't it obfuscate you If, two months hence, you were to see plaaarded about the town iposter bearing the following Inscrip tion 1 ,i Engagement Extraordinary I . . BATTUNO NI'jL(lN. : Two-Time LJghtwelght champion of j, : the Worlrt. A'a'D NOV THE FAIR SEX IS 'TAKING UPJHE MANLY AJ?T "The womanly art" they may soon be rolling busing. Anyway, kllsa Gertrude liunnn of New Tork jabbed and banged the "stufflos" out of poor I'-dcUe Toye, lir boslng proteaeor and former ring ar-li-t in aa ekhlbnioii in Uotham luat Htrk. r.iloi f 01. lit hsT for til good nnw of bis ex. but at Ua end of the fO'Utli round 11. . r Jack Adler an i,'.Li"tJ bis defuat. ' Wl Baumaa de- i.yx-.i a.'it-r tbe bout that her cuatuiue 4 erf 14 of just four Karniecita alio, k blKuinrra and a middy skirt. fciu 0:J4 t wtar a coratt. Well, patient reader. It Is not out of tha bounds of poaslbill'y that sun may he the rase. Stranger things have trans pired; and' this is the eru of unexpected occurrences.' Home time ' ago otir tvaders pribably read tha pugilistic obituary of one Oscar Mathew Battling Nelson. But that an- nouncemtnt seems to have been prema ture, for now we have It that the once Purabla Dane la to ho resurrected from the pugilistic, graveyard and to 'compete the Ittetamorphoale he ta to becwie the (lightweight oliamulon f the ' universe for the second tune In hla turbulent career. , Thte preamble la .meruiy to lead you to the interesting announcement ' that Bat tling Nelson, ci-champion, and Freddie Weah.' Incumbent champion, are tu meet In a forty-five round battle In a lUvsna ring the last week la April or the flrei week in May. ' There you have It ih oonoise form. The lest Is left to the Imagination ' We are able to' impart thla Inrorn.stlnn for the simple seaaon that - it w aa ' d"H UvereU .to ua In person by the man who is toplay a prominent part in the match. W a refer to Captain Cushntan A. RW-e, Cuban' rancher, and ' millionaire sportsman and clubman. " ' - ' ' ' ft seta la Havewa.' Captain Kloe will ahprtly ' aasuuie 'the presidency at the National importing club of Havana, and 'la to become the real power In the boxing 'game In Cuba. He has been, tendered tlte ooinmlssiouerahlp to surpervtse the sport on the Island, and will aooept President Uenocal's proffer tt ba ts riormttted to' name his eldest Captain Kice la perfectly, willing to serve aa -offlolo of the conunisslon. . ' Caputo Bice has unlimited Influence with the chief executive of the Island, and hla word would he law If a super vising body Is funned? ' Caplelri Bice is authority , for tha stale. nieni that the Welsh-Nelson battle,, aa outlined, . ia officially, on, for he -de clares he has .seen a ci py- of -Welsh' agreement to taka on Nelson In a chkmi llonshlp snatch over the forty-five round trail. ; Further oredenoe Is given the match by the fact that Nelson Is - already 1 ta llavaua, becoming accllnialed. The Dan realises .that this Is his second, chanr of a lifetime, . and he , doea not propoae to see It .flitter . by t without making a tbruat at it. Nelson's fust ' chance aas when he relieved Joe Cane of the light weight 'championship. , ' ' - " ' " So It would appear .that Nelson Is ta be given a whack at bis old title, and that Walsh, has finally consented . 'to stake his-title ln a championship, bout, with a referee's decision, attaches!. - It Is not for Us to'y whether Nelaon stilt posaeseea his old - vitality and .'Ir resistible fighting force, -but If the Dane la to be-taken at ' Ills - vrd, . he haa lai none of. hla stamina. or tflntilvtwu, and Is still capable of dealtug out a stunning blow. ... .'.'" Nelson haa been a devout fvlU'Ocr.of Welsh's lialtles since the Briton returned to this neutral country with the world's championship dauglli, frum hU 'belt. And r'reddie'a perfurmantea- Itave ( pt liuprvssed the Battler, oor driven tii fern- of a truuni'ing into hla callousc-d heart u 414 at Wrlik'i Paarh. Before leaving for Havana. Nrlvcm aaid something about not - being -aJraldMuf Welsh and his . ' feather, duster" .nunch. It la tweeuae Welsh does not tute a '- mu!-powf . lli-p that falls to cauee Nelson any uneaalnraa about the furth coming. ai'ttJr-,' Nelson baa ,U all valcu- luleit that he can' wear Wlh down In a certHln iimnber of rounds, and then de vote another certain number ' of rounds to land the "crusher,'' aa he himself ex pressed It. A "crusher," In Nelson's parlance, means a finishing blow a knockout. Welsh Is strsngoly silent about the mutter, not uttering one word of rebut tal. Freddie evidently Is doing a little ca'ctilating on his own hook. He Is prob ehly figuring how many rounds of left Jabbing It Is going to take to close Mr. Bat Nelson's eyes, and how many more rounds will be required to put a "crusher'' of his own en thla battling person. P-oth agree on -two. points, however. They unanimously declare It la going to be a great fight while it lasts, and tha the recelpta are going to be rather ab normal, or enough to . compensate them for their afternoon's labor, for It Is to be a matinee fight. Now we will dwell on another member of the lightweight brigade. Poor little Adolph Wolgast la the recipient of the appended condolences. We will not see the erstwhile lightweight champion in a ring bout for at least another slg-montha. On the advice of hla physician, Wolgast has broken training, and given up hope of participating In another bout for half .year, . Wolgast fragile arms are again en cased In heavy bandages, the "Wildcat" havinf snapped a couple 6f bones lb hla mitts while training for hla muss with licachla Cross at Madison Square Oslt den.' Adolph was so depressed by his latest misfortune thai he must have wished Cross some of hla hard luck, for the day after Leachle had to quit training on account of a boll In hla nostril. . ..The. bout had a big advance sale, and Jimmy Johnson bemoaned -his 111 lock until he waa Informed that Mike Gibbons and Dunboat Smith may meet before. his Uarden club the latter part of the month. Kllhane vs. William. If ell arrangements go through as for mulated.. Philadelphia will see a eham pion 1 against a champion in action Wednesday evening. March IT. when Johnny Kllbane. plutocrat of tho feather weights, and Johnny "Kid" Williams, bos of. tha bantams, contest matters for six rounds at Uie Olympic. Athletle aa- eoolatlon. Promoter Harry Edwards was forced to bid up to 111,000 In order to land the. match. . , . Kllbane haa agreed .to weigh at 113 pounds, ringside. There will be much disparity, in weight, as Williams will probably make the scales tilt at. U pounds. They have arranged to divide the purse evenly, each to receive sBJOO for eighteen minutes of "labor," if the bout goes the prescribed limit. . While this match was consummated ten dsys ago, and the principals have been in training for a, week, a hitch Is likely to arlae at any moment, and make the effort of Promoter Edwards com pletely nil. KllbanejU not .very keen to take Williams on at present, and may auk an extension of . time to - condition himself. . Feds and then back to O..B. again. It In said that the ' Federal league . Is de termined that these . men eithur shall play with them, or not play at all, and they will seek injunctions restraining the playera from appearing on - any ball park until the highest court haa passed on their claims. ' And thOOgh lads ' A mens; thai issrry snob, t Wis knows trmt what anseeae will we A Xathcvraoa or tebbf We see that the Western ssaoclatlon swears one more allrglsnce to Organized ball and war on the Kedsv. Probably next Blair or Wahoo win declare war on the kaiser. 1 Jen Willsrd declares he spent tlO.OOO in Juares and declares he must be reim bursed before' he leaves Juarea .for Ha vana. If Jess waits for that 110,000: he'll spend tha rent of his life in Juares. . Among other daye -Which will be cele brated In a fitting and proper manner In Juares is March" 67 the date the cinder citron battle did not come off. . Kd White offers to purify the wrestling game. But at that you gotta hand It to Ed, he' a game guy and has lots of nerve. ' ' .. ,, . Tht b&ge ball war i Utyying, Thing are atrully note, But VttnVi bid up in a hurry, Whe tht ffttrysn 'rf to go. Tip to pmragrsphers. Why not mention Pitcher Meadows of tha Cards, who wears spectacles when ha pitches t WiU wonders never cease? Carl Morris knocked out Fred MoKay In two minutes. Evidently McKay haa consumption dr tha new federal dope law ruined him. The preM agent of the Indianapolis speedway suggests that If Bests should win the Decoration day raoe there follow ing his two victories at the exposition he would be "well fixed for life." There is some thing sinister about that "well flxe for life." All the middleweight in the land wnl 10 ngni uunniAi c-iuii.i, riiw-. , middleweight occasionally exercise good Judgment. From reports from the south we gathet that those who benefit by southern trains Ing trips are railroads, the Pullman com pany and owners of southern hotels. And the rookies who show marked aMV Ity to consume' large quantities at frei quent Intervals. Billjamet it qnite ow ptfefter, Jin crop of curefg i$ bumper. Hit fait ball it a iconder, 6t He it roften at ajumptr. Both the Cards and the Brown have pin Into snow at their respective training camp, but reports show the flock of rookies sre 'doing Ft. Louis proud In view? of the fact that the snow in no way; hinder operations in the dining room. ' Jack Johnson and Jess Wlllard will fight on Busier Sunday In Havana, showing Cubans have little regard fenj Vjt nir -Simriev. Jimmy Jackon in an athlete who will manage old Kawtown. And will try to bring them upward from their station so far down. And though his name is Jackeon on what an awful blow His mIi ia only Jimmy, thank heaven It's not Joe. ' The United States Is sure to oop all th Jumps In the next Olympic games. Among others entered are Walter Johnson, BUI Killlfer. Ivy Wlngo, Ray Caldwell and) Rube Marquard. Bat Nelson says he I not as good he once waa,. but he can still lick Fred did Welsh. Probably Freddie will rush right out to buy a ticket back to Ekigland. Though the court rooms still are work Ing, we are heppy one again, For the merrr little athlete is now struggling for his yen, And is . in the sunny southland playing, so the scribes proclaim, And we hope that we will see again a) real old base ball game. The Business Man's Best Insurance Against Loss SIXTY HORSE POWER ADVERTISING . - .,''. . 't THE KIND THAT KEEPS ALL CYLINDERS WORKING ' IN ALL KINDS OF BUSINESS WEATHER WINS THE RACE Wm. H. Rankin, Vice Pres. of the Mahin Advertising Company of Chicago, seta fort h some interesting. facts and figures in an interview in a recent issue of Printers 'Ink" and, as that publication remarks, ' we yield the floor' ' and let Rankin do the talking w Smith Would ;Have " v None of This Loop Catcher Wilbur Smith ta somewhat of a humorist. .' Recently Jack Holland re ceived a letter from Wilbur which bore his contract torn into flue bite. .In a note to 'Holland the backstop ; said he would 'not consider playing with St. 'Jo seph' or any other' tea t in, the , Western "' IVeh me,' no! Even though re leased by Minneapolis' Wilbur couldn't think; of dropping back .to' the, league In wnicn ne was educated several year ago. Eight years ago he wore a mask with the' Puebo club In 'the old O'Neill circuit and ws grabbed off. by a major league outfit, but he' failed to 'show tha naoea- sary elaas and Was ahlpped'to the Ameri can association. Smith wasn't hurting Holland when hot played the baby. act. as Jack said positively 'the other day when k heard that the,OantlUone bet re. leased, him te St. JojKW-h that he didn't vera a whit whether he algned up or not. ' t : - . ' .. t IUn fee H,Lw. . , Jahes.-tile's decision to take- a fran cliioe In the new Ht-htate teesue has ivet 1 be iruniuttre new life and practically as sure a compact circuit. , Leaaae filvea it ablw hecretarc ifu of the Atlantic league announce that that vrganuallun has uubanilrd. .... E find that merchants, bankers, manufac turers and others who are engaged In the various branches of the commercial world are surprised at . the big -way in which , automobiles have been sold right along during the past six months. The aale of automobiles has been as brisk as ever--ln many cases manufacturers have ac tual increased tbeir sales to UNPRECEDENT ED FIGURES. All this Is beyond the comprehension of men who have never acquired an understanding of the tremendous force that goes with advertising. It Is evident that. the splendid business in automobile 'and automobile accessories during the recent period of depression has been due in a very large measure to advertising. For nearly fifteen years, and especially dur ing the past five years, the manufacturers of automobiles and automobile accessories ha been advertising . persistently and consistently. And, most Important of all, advertising has helped as much as anything else to lower the cost of automobiles. . By advertising, demand has been created for certain types of cars thereby increasing the output and making It possible for manufacturers to make from 3,600 to 40,000 in a year of one model at about one-half or less.than the same model could be made for in lots of 100 or 1,000. Today you can buy a better car for $1,500 than -you could tea years ago for $3,000. Automobile advertising has during the past decade been little short of marvelous. Each year the amount of this advertising has Increased over that of the preceding year. Men like John N.-Willys. Hugh Chalmers. Walter E. Flanders, A. R. Ersklne. R. D. chapln, Charles T. Jeffery. J. Walter Drake. II. B. Joy. J. J. Cole, H. W. Ford, O. C. Friend, the Stude bakers and The White Company have IN CREASED their advertising appropriations year after year, But tt Is not only In the automobile business that the effect of advertising has been notice able. Take the leading advertisers In different Hues, such as Hart. Schaftner & Marx In ready-to-wear clothes, Fairbanks In soap and washing powder, the Simmons hardware, Elgin Watches, the National Biscuit Company, Carnation Milk, ' Kellogg Corn Flakes, , Paris Uarters, the Amer ican Radiator Company, None Such Mincemeat, Red Crown Gasoline. Certain-teed Roofing, Quaker Oats, Berkey A Oay furniture. Colgate toilet articles, Goodrich, tires, and Snider's Cat sup, and you will find that their bnelnees has suffered little the. past year In comparison with that of manufacturers who try,. to, sell their goods without advertising. - . ; , . r I do not niean-to say that advertising Is a sure cure for hard tlniee. or a guarantee against fail ure, but I do- contend that advertising ia the . business man's best insurance against loss. Tht Right Sort of Insurant' . THB contraction in-the sales of products which are largely advertised in the newspapers Is -hardly perceptibly In dull times, whereas the sales of unadveftlsed products fall oft from one third' to' one-half "or more. ,-.. Let me-ciiA the ,eae of Hart, Schaffner'A. Marx- An . Interview, with a member ot,thU firtn .was .published la the Chicago Morning Ex aminer about the first of the yar. Having; re. ferred to the prestige which was maintained by Chicago in 1914 as the leading market for high grade, ready-made clothing, be spoke of the cur tailment of consumption due to the outbreak of the war in Europe; and then made this Import ant statement: Instead of Indulging in marked retrench ments and reductions all along . the line, the market was supported by the most extensive . advertising that has ever been done in the his tory of the industry." Many automobile and ac cessory manufacturers followed the same plan with profitable results to themselves and tbeir dealers. . . -, . . . ... . .,. , One of the greatest things about advertising Is its moral effect.' Good advertising ereates a desire In the mind of the reader for the product advertised automobile advertising has .been unusually good with the support- automobile editors have given the Industry, automobile desire-creating copy and news-stories have had a most wonderful selling effect on. every reader of a newspaper. Today nearly every, man Is a possible buyer. - This is a feature that is over looked by the producer who does not adyertise, . The big sales of automobiles today are not due solely to the advertising that was done yes terday or last week. In a large measure they may bo attributed to the advertising of last year and the year before last. The advertising which is published today Is doing something in addition to adding to the volume of today's sales. It is helping to make the sales of next year and the year after. It is building prestige, estab lishing confidence and gathering momentum for the future. It is a good thing that this leader ship cannot be secured by simply advertising for a yeat or so because it would not be worth while. Your - competitors could then do the same thing and take away your business.. As O. Ed. Smith. President of the Royal Type writer Company, said to me the other day: "We must advertise to th'e girl In the high school or the business .college, because in two or three years she will be choosing -the typewriter she prefers to use." .' ' ' , ' 1 Many of the people whs are buying automo- ' biles now are merely fulfilling desires that were created by the 'advertisements and newspaper stories they read two, three or five years ago. Likewise the boys and girls of ,18 to 2ft will be . automobile buyers 5 and 10 years hence. Ad vertising is .universally succespful if entered into on a 3 to 5 year plan. John Wanamaker has aptly-said: "To make a success of advertising one must 'be prepared to stick like a barnacle on a boat's bottom.. He should know before he begins It that he must spend money lots of it. Somebody must tell him also that he cannot hope to reap results commensurate with his expenditures early in the game. Advertising doesn't jerk; it pulls. It begins gently at first, but the pull is steady.. It increases day by day and year by year until it exerts an irresistible power." . Right Advertiaing AliOn Independent MEN who are broad enough to recognise this cumulative effect off persistent, intelligent advertising do not become panicky whenever' there happens to be a slump in the stock market or a new revolution in Mexico. Instead of hast ening to reduce their advertising every time. there la a flurry of any kind, they go light- ahead, knowing that the advertising they do 14 their best guarantee against depression in their own lines. Those who are most successful sup port the market by Increasing their advertising) Instead of cutting it down, when unfavorable) conditions threaten. The advertising of automobiles and automo bile accessories during. the-past. tvo.w three years has in a very large degree been the causa of the big sales that have continued in those lines through the recent months, when the sales of other luxury product! f eU off. ; The big advertising of the leading ten auto mobile advertisers haa helped the entire Indus try even those that did not advertise.' Com petition in adverUalnf is a good thing. You -will find trade and sales conditions in those particular industries which have half a dozen big advertisers, such aa In Automobiles, Tires, Clothing, Smoking Tobacco, Cigarettes, now in a far more healthy condition than other lines that do not advertise consistently or which have only one or two good advertisers. The very fact that the wonderful Automobile Shows of New York and Chicago have increased steadily year, by year until in 1815 the attend ance was thousand greater than ever before the fact that the sales at the two Automobile Shows of 1915. a year when many manufactur ers were inclined to be pessimistic, were bo tre mendously greater than ever before, only dem onstrates better than any words of mine the power of persistent advertising. Suppose for example, automobile manufactur ers and dealers had stopped advertising imme diately after the 1913 Show, saying to them selves: "Well, we have spent a lot of money this year, and we won't advertise any more." ' Why, the man who In 1913 had almost made up his mind to buy a car and who actually did buy one this year, would have forgotten .that there ever was such a thing. , Yeur Beat Insurance NINETEEN fifteen will be a banner year for those manufacturers who are wise enough to produce good goods, that meet with public favor, and who advertise to let the people know all about their product and create in their minds the desire for that particular product. 1 In other words, Sixty-horse power advertising the kind that always keeps all cylinders (ManufacturingSales, Publicity and 'Advertis ing, both local and national) working together in a thorough co-operative spirit In all kinds of business weather will win the race in 1916. And the same advertising principles which govern the world-wide advertiser should gov ern the local dealer and the local merchant. It'a the constant, persistent advertising that creates value, and the store or firm which carries out this policy will continue to increase its business whether the years axe good or bad. Business built on the right foundation and supported by vigorous advertising cannot be affected seriously by transitory . disturbances or periodical appre hension. - v Advertising, Mr. Merchant as well as Mr, National Manfaeturer, is YOUR SUREST BUSI NESS INSURANCE and remember that insur ance takes care of you when ordinary conditions are against yon. USE ADVERTISING WINTER AND BUMMER IN GOOD TIMES AND IN BAD) AND YOUR BUSINESS WILL PROSPER. 'PUBLISHERS' SOTE: Wkt Jfr. ttinkim nag saiJ f AVioiitl Saiiicu Rilt Ir hr sttir maa.facfurvr a ad .dtaler "iw lA $ l"o. .4aa!ys 1A succ IS gracing . of our co ma!y a id wi'.Kiuf ttxrtto U it tht tlknv' lm- nti. TK moJest t-tok: policy dot not Urn 1M Hit of (rei to your ttort. And Mr. vuaiin could h'av go M more into detail in diteuiting mr tht Mf aul mits al, tr peopU, 'att Jaet arers. ail tint, ere tng thu autr and p inert of thit type fvr ihir altotl work. iU m owrtii Kit O tt S tVal as con bttt redrA (A buying pro up ! U-eality bt uing ih medium -kicA .hi e-wim.nify K edni and moisloiMd. Tht man oultid tell hit product lo your ntigtibvr by your paper. - 1 - And todj on th vergi of ne rrtum.JU in bu.tes. ktw commercial ookquttlt, ne eMnol twins vigor, i irye thit you, Mr. Bnu-M(n-oi-lloi4, make uof thia trevitndLtm pottr of yvur own loeai paptr.