IO-A
T1IE OMAHA SUNDAY BEE: FEBRUARY 28. 1915.
TOESTOITE MAGNATE COMXS TO
INSPECT BRANCHTS.
ADVICE FOR BUYING A CAR
II I r S
li
I , -L J
R-zTfiresiona
R. J. Firestone, sales minti.V of the
Tlrestono Tire and Rubber Co.', will ar
rive In Omaha In the next few days on
hla annual tour of Inspection of the
branches. It li Mr. Firestone's Intention
to make tlio Omaha branch hla headquar
ters for several daya and will visit a
number of the moat Important of th aub
agenclea. In looking over buslneaa poa
albUltlea for tha year Mr. Firestone aaya
the prospect for thla part of tha country
look very bright and will show an un
usual lnoreaee ever laat year. Tha per
centage of Increase will be greater In the
weet than In the east. Mr. Flreaetone
haa been connected with tha tire Induatry
alnca It Infancy and la authority on
conditions of the tire buatneaa. Ir. Fire
atone la Juat returning from a tour of
tha Faclfio coaat branches
SULTAN OF SULU BUYS CAR
Monarch of South Sea Island Makes
Viiit to Stndebaker Shop
in Manila.
SAYS STUDEBAXEB SOME CAB
"A man may forget one wife while on
a vacation, but he ean never forget when
he haa three. "
The aultan of Sulu amlllngljr gave voloe
to thla sentiment while on a recent vlalt
to Manila, Aa a aouvenlr of hla absence
he had hla photograph taken while riding
In a Btudebaker six, and the next day j.
apeclal messenger was dispatched to far
distant Bulu with a photograph for each
..roe of hla majesty wives.
Americana who hare not kept up with
the mighty march of eventa alnca our oc
cupation of the Philippines in 1S9J may
still regard the aultan of Bulu as an un
r generate savage. But the dusky po.
tenate of what many persons think of
aa only a group of eomlo opera islands
la quite different from the monarch of
their fancy. He la not only civilised In
ai pea ranee, but as civilised deep down
under hla ebony skin that he enjoys the
gift that make our civilisation worth
while. Chief among the la the auto
mobile. While In Manila he decided to follow
the example set by o many residents of
that city when he found Btudebaker au
tomobile so popular. He algnlfled his
royal win t0 hi prim minister, Hdjl
Butu Abdul Bakey. The prime minister
Paaeed on the word to Abdullah Bin
Hawan. and Abdullah, faithful servant
ought out the Btudebaker representative'
. renaieion. and asked the favor of
a ride in a Studebakar automobile for hla
nietJ'Mty.
Mr. Pendleton, with the politeness of
the orient through Abdullah Bin Hawan
and Hadji Butu Abdul, sent back word
that ha would be honored to bav the
aultan of fiulu a hi guest 80 It cam.
to paaa la due time that the ultan had
hi wish. Mr. Pendleton, himself, drove
the car. not wishing to truat royalty to
any of bis assistant,
Having ridden In automobile, many
t me. before, the .ultan wa w.U qu.u.
a It .dvuer. have to be circumspect
In their remarks, but In this case U,.
ulta let hi. prime minister go the limit
iutomohirhth: tha grandee
automobile he had ever used.
WORK HAS COMMENCED ON
NEW FIRESTONE BUILDING
Excavation was commenced Thursday
on the Flreatone Tire at Rubber Co.'s new
building. Local contractor will rvsh the
building to completion In record time In
arder to give the local branch of tho
Firestone company adequate facllltle for
handling the coming season' buslneaa.
In their present quarter they are very
much handicapped on aooount of IVuf
flrlent floor apace to store the Immense
stock that la carried by thla branch.
.Jh. nrN,tt"e wmpany have during
this last year increased the number of
yirestone dealers about SO rr cent and
the Hrestone output about 7 per cent
The Firestone factory Is now the largest
Z Wr "d r,m " -Toa
One of the overwhelming proofs that It
,,,prtent- hug. and care
fully built manufacturing and distribut
ing organisation to aucceed la the tire
miking Industry 1. the fact that the
great companlea of five or tea yeere ago
are the great companlea of today.
Real CeWe Teaaa t 17. I.
A great deal of interest U being shown
in the team of Cuban atars that Jose Mas
aicur a ill bring to the slates in the
pria. While there are many aliased
ubn teems playing ball In the t oned
Mates every year most of them are 00m
lxed of nesro playara who never saw
fuba. UiiMiucr'i t.atn will be composed
rf ral Cubans, white men. picked from
the best K-ains la the island.
General Salei Manager of the Ap
person Telli Public to .Choose
New Auto with Care-
HEAVY CAR IS EXPENSIVE
J. B. Eccleaton, general sales manager
of Apperson Brothers Automobile com
pnny, ha this to ssy to the man about
to buy his first car:
'Thoore with csre. Now that there are
so many good cars on the msrket It Is not
able motcr car.
"In buying a car you should seek the
happy medium; where equal attention has
been paid to the mechanical construction
and appearance, style and comfort.
"The rhamla should be your first con
sideration. The outward appearance, of
course, la Important, but not near eo
j inui'n ine interior me me or me
car.
"Tou need not know a whole lot about
machinery In ord;r to appreciate good
motor car methods. Be guided by populsr
taste. Be certain of one thing and thai
Is power. It Is always better to have a
little more than not quite enough. Ton
want to feel sure that your car will take
you anywhere and at any time of the
year, regardless of road conditions.
Heavy far Rapeaalve.
"Watch the weight. A heavy car wll
be expensive In the matter of tire anr
gasoline consumption; and not only tha
for a heavy car will rattle Itself Into the
scrap hesp. Medium weight Is secured
by the euhelltutlo'n of aluminum and fine
steel for cast Iron and other baic ' ma
te rial
"Seek quietness. It makes for peace of
mind when you are driving. Nothing 1a
eo annoying to the nerves aa a rattling.
Jarring car. Quietness Is secured by spe
cial care and attention to details. It
mrans special care In the assembling of
all the sheet metal parts. It means
proper lubrication and accurately cut
gears In the resr axle, transmission and
motor.
"Look for comfort and easy riding qual
ities. Care In spring suspension and up
holstery Insure the two things. Great
advancement haa been made In these two
Itema.
"Secure absolute reliability aa to the
starting and lighting aystem. Tou want
a system that will never fall you; espe
cially aa to the lights
" 'Safety first I am leaving thla to the
last, but It la one of the most Important
things you should .think of. Be sure that
the manufacturer haa safeguarded the
passengcra by the Use of the very beet
material In making the vital parts of the
rar parts like the steering gear, front and 1
rear axles, and that he haa supplied
brakes of liberal also and absolutely de
pendable In action."
Price is Relative
Argument in Sale
of Modern Machine
Carr May Be Scoot.
In case he does not accept an ofer to
manage a minor league team. It Is said
that the veteran Charley Carr. who
played with tha Indianapolis Feda laat
eason, will act a acout for a National
league team.
The Eight
Cylinder Cadillac
negotiates bad roads
r ...
ana lulls with greater
ease and with greater
comfort to driver and
passengers than you
prooaDiy have thought pos-
siDie in any car.
Cadillac Company
of Omaha
Omaha, Neb.
"The average buyer appreciates that
the true measure of value lies not alone
In what he pays for an article, but
rather In what he gets for what he
paya. aaya Frank J. FVIwards of the
KlsselKar.
"Price la but a relative argument In
selling automobiles to a keen customer.
It Is necessary first to show him sta
bility. Convince him that the material
la etaunch and strong and that It Is put
together In a workmanlike manner. Con
vince, him that the car la so built that It
will serve him well and long, that lu
depreciation will be slow, - and that It
will bring a good proposition If, for any
reason, he wanta to sell or trade It.
"Convince him that there la a good,
substantial concern ba-k of the car and
that it manufactures the vital part of
It product, for therein lie the only as
surance that he wUi be able always to
obtain correct replacements and repair.
Fortify your argument with past records
of the car and proof of the maker'a re
liability and financial standing.
"Having convinced ' him that the car
has a reputable past. Is carefully manu
factured, of suitable material, of skill
ful workmanship and the product of a
sound and permanent concern, you must
then convince him that it la a hand
some comfortable, convenient accea
slble and economical automobile economi
cal not alone In the sense that it costs
reasonably In gas, oil and tires, but Is
so efficiently constructed that the more
Important expense of repairs, replace
ments and overhauling In after years
will fall so low that it will bring the
average up-keep to a minimum.
"When your discriminating prospect 1
made to see these things, the price If
right makes a doubly strong appeal, for
he perceives that he Is obtaining a good
car at a fair price and that is indeed the
only true measure of value."
Tire Men Worry Not
Over Prospects of a
German Blockade
Asked about the probable effect of
Germany's blockade of England on the
crude rubber aupply of the United States,
President F. A. Beiberllng of The Good
year Tire and Rubber company, who haa
Just returned from England, said:
"Up to the time I left England, on the
Lualtanla, the English people were not
disposed to take Germany's blockade
declaration seriously. There can be no
doubt however, if the blockade plan Is
carried out, that there will be aome Inter
ference with shipping to the United
States, and rubber supplies for America
will come In for their chare of dls
turbance. If our supplies through Eng
land are actually cut off, we shall do aa
we did before, when the Emden was
creating havoc with English shipping in
the Indian ocean, get our supplies by way
of the Pacific ocean.'
"So long ns England doe not relmpose
an embargo agalnat the . shipment of
crude rubber from its possessions to the
United States, we do not look for a
stoppage of the American supply."
ford Swamped With
the February Orders
Word haa been sent out from the De
troit factory of the Ford Motor com
pany that Immediate ordera for between
40,000 and 60.000 Ford cara have already
been received.
Business at the local branch haa been
exceptionally good all winter, February
business showing an Increase of more
than four times over that of last year.
Fifty Ford cars. Including many of the
new enclosed Sedan and Coupelet models,
were sold during the Omaha show, which
compares very favorably with Ford sale
at any of the big ahows. Prospecta arc
eald to be very good for spring sales, the
only disconcerting feature being the un
certainty of securing enough cara to fully
supply the local demand.
PAR KEY JOINS TRAYN0R
AUTOMOBILE COMPANY
H. W. Parkey, who haa been an active
member of the Omaha automobile fra
ternity for the last sex'en years, Joins the
Traynor Automobile company tomorrow.
Mr. Parkey la one of America' pioneer
automobile men, having sold car In Chi
cago and other cities In the old day of
th n'anetary transmission and of one
cylinder cars. The Traynor Automobile
company report big prospect for thla
season' buslnee on the Cole and Na
tional cars.
A going business can be sold quickly
through The Bee "Business Chances."
Built-in mileage Is far
better than patched-up
adjustments
When you buy Diamond Tires
VOU bav tires that Bra huilt n rltr mn
tha maximum tirt Btrcice tires that giva
you freedom from trouble and relieve you of
.u r t. 1 ji . . .
uw iisvtou vi iiavuig adjustments maae y
This is what a dealer who sold many x
wousanas 01 uiamona Tires last year has to v
say about the service they cave the buyers
"Gentleman t "Cleveland, Dec. 15, 19 14.
Tb performance of Diamond Tire during the
' past year ha been eminently aatistactory. The
claim for adjustment war eJmoet a negligible
quantity. On the other hand, w bav had a (real
many voluntary report a to the excellent service
our customer have had from Diamond Tire.
We feel that a perfect balance haa been worked
oat in th clentinc construction of the Tire.
The net remit Is that there appear to be the
proper relation between th inside care and
th outsid rubber, so that there la no axcea of
lthar. Th tire em to wear out naturally and
only after having given a very Urge mileage.
THE FOREST CITY RUBBER CO,
W. E. Croftit, President."
Similar reports of Diamond service have
been received from dealers all over the country.
Added U tha wonderful Diamond s?vice yoa can now
bay Diamond Squeegee Tread Tire at tit following
"FAIR-LIST" PRICCSt
SUM Diamond I J btamond
mam ftqueegeo " Squeegeo
30 m 3 9 9.43 34 s 4 $20.33
30b3J4 12.20 36 a 4K 2S.70
33 3 14.0C 37 a 8 33.90
33 m 4 j taoo 3S 8 44.00
-mm
-111
UK
WW
COLONEL B. W. JEWELL BUYS
NEW STEARNS-KNIGHt
Colonel B. W. Jewell of the Woodmen
of the World bought one of the big four
Stearns-Knlght care from the Mclntyre
Auto company yesterday. The colonel
has been driving a Stearns-Knlght for
the last four years and It has given him
the very best of service. The colonel
doe a gTeat deal of touring in the sum
mer time and la having a number of hla
own tdeaa for convenience worked out
In the new car.
Coyle on the Job.
Captain Mickey Coyle la the first New
Orleans player to report lie has been
getting in shape at Hot Springs and
reached such pink of condition that he
concluded the best thing to do waa to
report to hi manager.
ilfi T, k &J? A
Mm mm
fo&rfti Mdl 80 Control fejT?
fTt&Tji
T'rr.'vs
m a a, a sr n
- g A
- -w ' w Wv r m.
implif ied Driving
On the Overland (Model 80) steering col
umn is a set of electric buttons. By just gently
pressing these buttons, the car is electrically
started, stopped and lighted.
No other method is as simple, as acces
sible, as positive or as reliable.
"But" you say "other cars have this
advantage."
- Certainly but only those cars that sell at
a much higher price.
Why pay more?
Buy an Overland and save money.
mm
mm
&&&&
Model 80
I Passing sr Touring Car
$1075
MedelSUlUedstar . . S7S
saedelSO.Sssslr IIOSS
MdUa.7Pasa.TeriaCar . S147I
asdel0.4Paaa.Ceae . . lO0
AUprknf. . k TU
Model 81
Passenger Touring Car
$850
mm
na
OVERLAND-OMADA COFilPANY, Distributers
ioi rnrnam Street. J. R. JA3IISOX, President. Telephone Dougl.
The Willys-Overland Company, Toledo, Ohio
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