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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Feb. 21, 1915)
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THE OMAHA SUNDAY UEK: FEBRUARY 21, 1915.
-im . i i
; After this great show Lee
Huff, manager of the Ne
braska Buick Co., says:
"When better auto
mobiles are made Buick
will make them"
. H. Replogle, General Manager,
Akron-Marathon Rubber Co., Says:
"The business obtained during Show week exceeded
our expectations and demonstrated rnoro than ever that
the Motoring Public and the Dealers in Nebraska and
Iowa are rapidly becoming users of high grade equip
ment and they fully appreciate a quality tire backed by
a definite guarantee of 5,000 miles service."
"Our positive assurance that the quality of Mara
thon Tires will not be reduced or affected by the present
price situation is bringing us business from dealers who
aim to give their customers real value and service. Mara
thon Tires are built to meet a demand not competition."
Geo. G. McVicker of the Jeffry Omaha
Every visitor said to the Jeffry man
"It's a great car you have there."
Empire durability, modern equip
ment and' beauty more than ever
pronounced itself. "The aristocrat
of the less than a thousand dollar
Both of them sold by tho
Jeffry Omaha Co., 2056-58 Farnam St.
C. J. Corhhill of the Haynes
"Omaha's great show, surprised even us old
veterans, and Mr. R E. Butler and I have sold
cars hero in Omaha since 1900. Naturally we
expected biff crowds and big sales. But now
we are amazed. More Haynes cars sold the
first four days than any other previous four
months. This is the buyer's method of telling
us what ho thinks of tho Haynes."
OMAHA'S BEST AUTO
Great Succen in Every Particular
and the Feople Remain Around
Until Lights Go Oat
DEALERS ARE ALL SATISFIED
Embodied In the lines displayed at the LINING EH BOOTH were found the prac
tical, efficient, dependable things, with finish, class and quality, necessary to
the finished product, and the up-to-date car. '
.The Car of No Regrets ..... ..... $1,350
Four Cylinder Clover Leaf
Four Cylinder Touring $785
Easily the monarch of the light Fours.
One typo of car that's here to stay built
with the "trouble left out"
Six-49. Queen of tho Sixes 1,G85
Four-37. I5est Four Built for the
Money ..." $1,200
Four Cylinder IiunalKMit $395
Six Cylinder Touring $785
Iitfht, easy going, deiendable and eco
LININGER IMPLEMENT COMPANY
"The tiliircst and bent of all the auto
shows ever held In Omaha,"
That is the universal vonUct regarding
the auto show that cloned yesterday. Not
one dliwrntlna; word waa heard from the
dealera and factory representatives. All
The crowds at the Bhow yesterday aft
ernoon and evening were large. They
were crowda that had a larre percentage
of buyers In them and a atlll larger per
centage of "proepeeta,"
There waa not one exhibitor In the
whole ahow who failed to mnke at least
one aale. The majority made more than
"We don't look to make any Bales at
the Auto show." Ha Id a salesman. "We
rarely make aalea quickly. I don't thlr
automobiles are sold that way. But It
la especially true of the higher priced
car. Anil we are particularly anxious
In getting promising people Interested In
our car. That Is what we look to the
auto ahow to accomplish for us. And
that it does accomplish."
Closing night Is always an attractive
nlirht- There' a something about It no one
seems to know Just what It Is that makes
people linger around.
float n the "how.
Perhaps It Is the grand transformation
that takes place late In the evening when
those who are about can see the lights
of the great building begin to flicker. The
Initiated at the show last night knew
what this meant. Simultaneously there
waa a babel of horns.
It waa the noisy announcement that
the auto ahow or 1915 waa officially at an
end.v Workmen quickly went through, the
building, removing the partitions between
the booths.. And then the machines be
gan to roll out of the building and be
towed away to their respective store
rooms along automobile row. Thla morn
ing there la scarcely a machine remain
Ingtn the building.
But the memory of the show will not
quickly depart from those who partici
pated. They are already talking about
the ttl show.
Blar Baalnesa Increase.
"We did more business at this year's
show than we did at all the former
Omaha shows combined," said W. B.
Koshler. handling the Bnger, MeU and
Cartercar. "We had to have several ad
ditional men and were simply covered up
"It waa an event that filled the city
with people and the kind of people that
bring business to Omaha, not only whll
they're her but after they go, for many
of them went home with contracts In
their pockets to sell cars In their respect
ive cities. Why, the hotels couldn't hold
them. A man waa In here yesterday and
told ma ha went to six hotels before h
waa able to get accommodations."
J. A. Molntyre, who distributes Btearas
Knlght cars In Nebraska and western
Iowa from Omaha, said:
Flaeat Show Bver.
'People are looking for higher priced
cara and we have never done bualness in
any previous show equal to that we
have dona at thla one. It waa absolutely
the finest show we ever participated in.
Both from the standpoint of aalea and
dealer contracts, this beats ttvem all."
George O. McVicker. aecretary-man-agar
of the Jeffrey Omaha company,
"W made numerous sales and closed
several contracts. One of. the largest con
tracts written during the show. I think,
was that Including Lincoln and the sur
rounding territory for tire Jeffery and
Empire Una made with Heaston Bros.,
formerly of Ilomeavllle, Neb. I feel
greatly elated aver this contract, aa both
of the Heaatona are old Jeffery dealers
and have been successful with the line
for the laat seven years in the southern
part of the a tale."
Mast Have Shaw.
"We surely wouldn't be able to get
along without the auto ahow." said Sales
Manager Craig of tho Oldamoblle. "It
does a world of good and this la the
H. P. Orr of the Orr Motor Salea com
pany, called It the "finest show we have
ever had. It haa been a most wonderful
uocss,M he said. "No previous show
haa duplicated It for real aalea and pros
pects. We have the finest list of names
aa prospective buyers for our line that
we have ever received at the aHo ahow.
Bales of a 14,000 or 16,000 car are not made
as quickly aa salea of some cheaper cara
Oas at Beat BeylaaT Shews.
"We have here the Packard 38 road
ster, the Identical car that waa exhibited
at the New York show this year. Omaha
Is the only city outside of the grand
circuit of auto shows where thla car has
H. C. Bllsa, representing the Paige car.
called the ahow the "biggest yet," and
reported a number of actual sales during
the week. -
W. B. Hawley of the Mttohell-Lewia
Motor company, makers of the Mitchell
car, said the Omaha show this year waa
one of the very best buying shows he
Manager Clark Powell Bummed up the
apparently unanimous opinion In the
statement that in crowds attending and
in aalea made and contracts closed the
show far exceeded any previous show
held In Omaha.
Many more dealera from out In the
state and from neighboring statea were
here than ever before," he said. -
Sara Meaaa Let te Oaaefca.
"last year we had about l.att dealers
In attendance. Thla year I estimate
there ' were 1.800. Bemember, too, that
each of these dealera brings In a num
ber of hla townsmen with him. There
are a number of men In every town who
have been atudying the merits of vari
ous cara for some time. Borne of them
haven't been able to make up their mind.
Bo the dealer gets Utem to go down to
the ahow, where the merits of the
car can be explained to better advan
tage. "A number of weeks ago we sent out
about &000 posters, and these havo been
hanj lng In the dealers' window every
where, advertising the show. One dealer
this year brought In twenty of hla fel
low townamen with hlra to the ahow. I
think there were at least ls.OOS outr-of -town
folks present. Many of the dealera
remained all week. They came Monday
and they went home last night.
"I. tell you, it meana a lot to Omaha
te have the auto ahow. One man, a big
druggist, said to me that this show means
more to him tn Increased bualness than
any other event with the execution of
"The tenth annual automobile show has,
indeed, been a success from our stand
point. The Studebaker exhibit has at
tracted more attention this year than
ever before, although we considered
the previous shows exceptional business
pullers. We feel that this is another
indication of the good will and confi
dence the Studebaker line enjoys with
the general public."
The Omaha Automobile Show has brought out with startling positiveness the un
deniable superiority of the CADILLAC EIGHT.
The purchasing public of Automobiles quickly recognize the principles of contin
uous power, unequalled flexibility, rapid acceleration, obtained almost entirely with
throttle control Picture in your mind a ride in the city or country, up hill, or through
sand or mud, at almost any desired speed, without the shift of a gear, with practically
no vibration, with rough roads literally smoothed out as you pass swiftly over them.
Add to that a dependable mechanism that requires the least attention and you parti
ally know the Cadillac Eight. 1
To fully realize, you must own and operate one yourself. Place your order now,
with the CADLLTJVn COMPAWV
I hesitate to attempt to give any esti
mate of the Reo and Chevrolet business
during this greatest of all shows. CffMy two
cars were certainly well received, their
features marveled at by the thousands of
visitors Their decisions were proved by tHe
large number of orders. That "Omaha is
the big auto town of the west" was estab
lished by last week's great demonstration.
L. E. DOTY,
L. E. DOTY, Incorporated 2027-29 Farnam Street
OUR SHOW has been a wonderful success, and we
feel certain that every visitor left the show with
a renewed confidence in Chalmers cars.
.The interest shown has strengthened our belief that
we are oegmmng a most profitable year.
If you did not receive one of our catalogues we will
gladly mail you one upon receiving your address.
Stewart-Toozer Motor Co.
2048-52 Farnam Street
During the past week you have had an opportunity at the 10th Annual Automobile Show of In
specting practically every American made automobile and your opportunity of giving Intelligent con
sideration to the purchase of a car haa been greater than ever before.
You have teen the stripped chassis of many of the cars and have listened to expert lecturers
telling of the various good features of their cars and while the profusion of cars and the different
statements made by the various car salesmen may have confused you somewhat you have undoubt
edly come away from the Bhow with the choice of your car simmered down to two or three cars.
The object of this little advertisement Is to call your attention to the many excellent features to
be found in th 115 MITCHF.IX cars and to ask you to allow us to give you a good practical road
demonstration such as was not possible during the past week owing to unfavorable weather conditlous.
The MITCHELL, factory with Us twelve successive and successful years of automobile manu
facturing Is turning out for 1916 better cars than it ever built before and we think that you owe it
to yourself to look over the MITCHELL, models before placing your order.
A call at our salesroom at 2054 Farnam St. or a word over the telephone, Douglas 782, wUl
enable us to arrange a demonstration at any time that It is satisfactory to you and upon the success
of the demonstration ws will let the sale of the MITCHELL car to you stand or fall.
. Yours rery truly,
MITCHELL MOTOR CO.,
J. T. Stewart 2d Pre
lijr ( the Ak-8r-Bea celebraUoa.'