11 C
Wonderful Advance in Autos
-Tie 5aeaW e Vol ekeef QeaaXy"
TOES
Paige Cars Sold at
the New York Show
nm OMAHA SUNDAY UEE: FEBlltJAttY 14, 1915.
There is real mileage in Marathon tires
More by far than in the old type tires.
The Marathon tread is heaped up where
the wear comes. The real solution of the
mileage problem is found in the-
MARATHON
p
CONCENTRATED TREAD
win u
OQO'.
MILE GUARANTEE
Akron-Marathon Rubber Co.
2322 Farnam Street, , .
Omaha. Neb.
I ieVia)ftat
When you bay ibVFoTd Sedw you txxy all . of da
Serrloe and Essential Comfort obtained In any
car but yon don't pay an extravaa-ant Ant coat
and an exoeaslre maintenance expense. The Ford
Sedan la like the other 700,000 Forda already In
use low In Cost, hi In Quality and the moat
economical car to run that was ever built on the v
sTrac leas than two oenta oer-mUe, . Light, atronf
aluminum body with erery demand at atria and
luxury In detail of appointment.
Ford Sedan 975; Oonpetet $750; Town CaYtStO,
Tonrlnj Car $40) Runabout $440, All' tuny
equipped, L o. b. Detroit,
On display and aale at X9TV Harney 8teeC .
Buyers will ehare In profits If we nO at retail 100.041
new Ford oare between ,Miwt,UH anAAuawV 11.
Read The Bee for the Latest News
of the 1915 Auto Show
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See Theie Can Section 7, Auto Show This Week.
I
FIRST MITCHEti. CAR SHOWN BY
JOHN D. BATHk CHIBJ?' ENOmTF-R
Or TUB UITCHEULSffI8 MOTOR
"A a direct reeult of the areat aO
raneaa xnade In automobile conetruotkm
In the pan decadea the motorlit of today
Can purchaaa for 'a raaaonable prtoe a
car of much creator utility and all around
consistency of parformaace than the moat
coatly xnaohlnaa of a few yeare aa-o,"
aald iohn W. Bate, chief engineer of the
MltcheU-Lewla Motor company of Baolne,
Via
"Thta point wae well driven hem a
ahort time ace by the wonderful perform
aaoe of the ins MltahU lis ht four Which
flnlahed a 7,S00-m11e reliability and eooty.
only teat In thirty dare with a aeeled
bonnatt.
"What car of any make, at any prlea
eould eacaeaafully have eeemyed thla
tramendoua taak half a doaen yeare acr
of oovartns 130 Kllae a day for thirty eon.
eeotttlve daya, taokUna' ell aorta of roada
and enoou&terlaa' every weether eondW,
Uoaa and eomlna (hreuaa entirely free
from trouble of any tdndt
There were none.
Only Btar Onu Oeald Wtm.
Tn. the early daya of the (Hidden toon
and other lona; dlatanee road taate It
hould be remembered that only the big
care, the eoetly enea, the product of the
hlsheat prloed ' manufaoturera, had a
ohanoe for victory or even oomplotlng the
Journey. "
"Amertoaa enaineerlna and manufao
turlna aklll baa had ho areater demoo
atretloa than la the gradual evolution of
the motor car from a -machine of un-
eertala performanoe. poaalble only to the
rich, to the preeent blahiy developed
maohlne of mechealcal perfection wblob
oaa be. owned and operated without hard
hip by the pereooa of moderate
ah I r h - , '-
. 3 ems
H. t WttJlRETN, PRB81tENT
OFTNTRTRAL. MANAOKR OB THE
MITCHELL. COMPANY.
"Thla light Mitchell car "Cnloh haa
Juat covered ISO mllea to every day of
thirty daya aeM, for $1,860. It old not
pick the eoft apota It travailed ever all
klnda of roada aueh aa would be en
countered In .the moat never touring, for
the Mitchell-Lewie Motor company
Wanted to prove to the publle that thla
Bttle etock oar would go through every
kind of eervlce to Which It could be sub
mitted by the' hard eat driving motorlet
and do thla without adjust men ta of any
kind and the car made good."
AUTO DTODSTRY AT THE TOP
Despite Poor Tear, Motor Gar Bus
iness Beached Ita Zenith, Saya
George KisieL
FOTUEE IB X0&S THAU" BSIQHX
-The year of 1K4 wltniaaea the btgheet
mark la both the prod action and eale of
automobtlaa alnce the Inoepaoa of the
Uduatry," ' dadarae Oeorge .A.' Saael,
areetdetit of the Xiaaal Motor Oar eem
peay. "Tblak of 111 With afeaeral bual
enea nothing to beaat of and the air
charged with peaalmlam and caution, a
ee-oalled luxury looma av .wtth a trig
alee Inereaee,
The deduction la plain. The motor
ear la positively and ooooKutvely net a
Uncnry, but a real aeceaalty m earrylng
en the aftaira of thla hlgb-geared cen
tury. Indeed, the term 'pleasure ear,'
commonly ueed to -dlatlngulah the paa
senger automobile a trora fretgbt oarry
lng motor vehldea, eonveya aa entirety
amnteou and BusleadlBa Uupreeedon.
. Mlamtae Cea. '
The keenneee of oompetltton tn the
work of the world, aa tt la carried oa to
day, . makes sucoese largety depeadene
npoa'the conservation of tlma The tnUa
ntee count and aatomobllee aare hours
of then dally, ;; ...ci ,.;' -
Jl. enalyels of 3834 ala proves that
a very large, percentage of KlaselSaro
were bought for ' a earefully computed
eoonotnloal peiyaae. . Bnatneee houses
have found that through the ewe ef care
they can multiply the efficiency ef their
eutaide force, not only enabling than to
expand their sone of operailena, but te
eover the eld ground la a fraction of the
time formally consumed. The profes
sional man has long reoognlaed the eco
nomical value of the aatemobue end hi
plainly handloapped without ona '
Good Roads Are'an
; Essential to Big ..
Automobile Trade
I "With an this good, roads movement
going on. It seems to me that we should
be able to aooompltsh much in a ahort
time," ears Elmer Apperson. president of
Apperaon Brothers Automobile oompaay.
".And tt is well,M be adda. "beoanae good
roada era so eeeentlal. so absolutely
aeoeseary te the maximum development
of the automobile Industry that It seems
strange some concerted efforts haa not
been made before thla time.
"Good Roada I mean perfect stretches
ef highways from city to city, aU over
the oountrywwfll Invite thousands and
thousands of new buyers. It is just the
thing that they have been waiting for
the freedom of the roede for thoee who
deelre unlimited opportunltloe for motor
ing for an IndeCotte period anywhere; at
any time.
Z appreciate that aa a country, we
are young and growing, and It would
ot be fair to compare oureelvee with
nations ot the old world, and ao tt would
not be just right to compare their splen
did roada to eura, but It doea seem to
me that we should be able to profit by
the example they have set for na, aiut
make orrery effort to develop our road
system, aa quickly aa poaalble.
"The newspapers are in a position to
be of valuable aaatataaee to the prooo-
ganda and awaken the interest through
out the country to the Importance of the
movement.
"And we should not lose any more
time. The taak la herculean In character,
There la much to be dona, and if the
present generation la to enjoy the tnv-
provementa, we should, go to work at
oace."
"Observe that I bare ooasldered ooTy
toe so-called pleeaure oara' The motor
(tuck baa just aa big and probably an
even more useful future. The great Eu
ropeaa war has shown what a wonder
ful utility the power-ortven vehicle la.
not. I am glad to aay, aa aa engine of
oesrrueuoa. out principally aa first aid
to the eommlssei-y and heanttel frv-
Tet the automobile haa only juat be
gun us won and Its possibilities are still
unanown or unappreciated in a major
portion of the world. It win figure aa a
maan caetor tn the extenrtoa of errUUe-
nona aounoojies and Ita nee beoome
mere diversified - aa Ite umveraallty
The future of the autenesbOor
"Oreaf
I
Kissel Is Pleased
With 1915 Outlook
rTestdeot Oeort A. Tlseiil ef the mmmml
Motor Car oompany U highly plnaaed
ever the resulto obtained for the Kleael
Kar at the National ontomobUe shows tn
New York aad Chtaago and) baUevee that
the Induetry aa a whole haa entaaeA u
Its greatest year.
T know that this) mllnHm am,. trv.
thoee of last rear and tha
says Mr. Klaasl, -but when the returns
oams) in, II was Sound that anaotpatlons
were more than fulfilled In both thoa
years. So It It will ba thla rear, for not
only does it appear eertala that the do
mocfln market will at laaat ki .
level, but that foreign ordera will im-
nwawy increase we total. Thla la not
merely a sueaa with u w ..
and analysed the situation from every
anaie ana are largely governed m oar
opinion by orders actually in band.
Oelr Thvae Bad Oaea.
One of John K. Tenet's last acta as
..-t v. v. K wuvii;u ,11
summer there won't be anybody tor him
Announce New Ford
. Hunabout at Show
The Tord Motor oompany baa juat made
annduaeement of a elasay new runabout
whloh they have brought out, and one of
the first to leave the factory will be oa
display at the Omaha show.
Complete details of this new car have
not as yet been given out, but it Is said
that decided changee have been made
affecting the appearance and Unas of the
machine the body Is a very marked Im
provement ever former Ford models and
poeeeeses many of the refinements of the
heavier oara although at the eame time
the new model haa all the exclusive Ford
features which have made the Ford the
"universal car."
. The new runabout sella at the sai
price aa the 1914 car, although It la stated
this prtoe Is not guaranteed against aa
advance.
THE SCIENTIFIC CARE OF
TIRES REDUCES EXPENSES
The - Oeodyear Tire aad Rubber com
pany haa been advocating for a long tlms
what It cells "The Science of Tire Care,"
believing that whether applied te a eolt
tary ear or to a fleet of delivery trucks,
aclentlfio care aa opposed to baphasard
Inspection will pay big returns In reduced
tire bills. Now oomee another eonouete
example of the truth of this belief. From
a large middle western eonoern oomee
the InformaOon that In a single year they
saved well over IU.00O by applying to the
oare of the tires on thla big fleet of de
livery trucks the same principles of ef.
fiolency that they employ in conducting
other departments ef their bustneaa.
law Maaoot Fed.
Among the new maaoot fads Is the
Rusalaa bear in natural wool, eo that
weather doea not affect it lie rldee
standing evar tUe top. of the radiator
Four ,,35M-$1075
Six M46n $1395
And they wcro bona fide orders, too,
taken by the Now York Paige Distributor
during Show week. Every motor car
made in America was shown at the New
York Show, which is the largest show and
the most critical audience in the motor car
world. Its verdict is final. And the Paige
distanced the whole field in making this
unique record 51 cars sold.
What does this record mean?
Paige SupremacyPaige Excess Value
and overwhelming Proof of
"The World's Greatest Motor Car
Value."
For demonstration, catalog, particulars
and proof see us immediately.
PaUfffvDtroit Motor Car Company
Detroit. Nlehlgtn
Murphy-O'Brien Auto Company
Farnam at Nineteenth Street
.
Spac 23 at thm show.
; t ' .
It 1 i ..... 1 1
11 a " aw . h
"VaaiWWWa V VaeVJl .
Iires
Are in the Light Now
The Supreme Tet
Some years ago the' Goodyear tire
reached the throne in. Tiredom. Binoo
then it has outsold any other. . .
That place in the light, as everyone
knows, puts a tire to the i,eet supreme.
Men watch it. They expect super-quality
in it. They suspect that it's over-rated.
Every seeming fault stands out in that
glare, though due to mishap or misuse.
Higher Than Ever
Last Year's Gain 26.6
But the Goodyear Fortified Tire, after
years in tho sun, holds higher place
than ever. Last year '
men rxragnt i,4vy,vi
Goodyear pleasure car
tires alone a gain of
26.6 in one year.
Despite some 60 ri
vals, Goodyear sold
about one tire for every
car in use. That, remem
ber, after millions of
testa and comparisons.
Fortified Tires
Fortified
Against
v Who is Wrong?' ;
Is it the Goodyear user,J whoso choice
of a tire is now. confirmed by some 400,
000 men! Or is it the man who assumes,
for . some . reason,- that another tire is
better 1
Isn't the best average service, as
proved , by Goodyear supremacy, the
right way to judge a tire T ., , .
Lower Prices Now ;
On Feb. 1, Goodyear made the third
price reduction in two years. The three
total 45 per cent! '
Yet the tires are constantly bettered.
Now in five costly ways Goodyear Forti
fied Tires excel anv oth-r
er tire built. They have
five great trouble-sav-'
in g features employed'
by no other makei.
, They will, mean to
you tire content
AJWOHOeuo
fftla-Outa Or ear Ne-Rla-Cut tMtsra
Bloeoels or ear "OB-atr" eera
Loses Tresis , awsr rubber rlTeta
In ml It bT IS) braM iUh wlraa
rvt(re see aki4iss-br eer asubie-
. lalek AU-Weuass ueso.
Any dealer ran supply row
Ooodjrar tlrea. If tho wanted .
alze la not In stock, ho will
telephone our local breach.
Goodyear Service Stations Tires in Stock
Aetna Aate ft Taxi Xarerr Oo asoa XaTKawerU
BUar Blar4 vara Oo aloe Oaaaiaa' t
Omaha Aete rilUaf BtaUoa, Mo. X, TOt ao. lTtk at.
Omaaa Auto rtUlna- atatlon. Wo. a, 430S la BOta at.
Paxtea Oars re, aeiS-ai lamam at.
eb. Aateaioblle aeaool, 1413 Soaae St,
!
reek Tree arere, asot Iar.nwortk m.
atarrUrtea Broe.' Oaraae, aoOS X.eareawortk St.
Aato Xaa, 8810 X,eaTeawurth at.
Barbae Hardware Co., 41 la BTorth a4ta at.
Verd OapvlT Oe- 8ia raraarn St.
Tire avepalr Co, aaoi raraam St.
Omaaa
We carry a comploto stock of
GOODYEAR TIRE'S
Omaha Tire Repair Co.
HENRY NYGAASD. Prop.
2201 Farnam Street
Tyler 1552
