T1IH OMAHA SUNDAY HKK: FEBRUARY 14, 1!H5.
5 C
EMPIRE CAR MARKS '
NEW DIXIE ROUTE
H. M. McDermid Drivei Pathfinder
from South Bend to Tampa
and Jaoksonrille.
Some of the New Models to Be Seen at the Auto Show
NEW EMPIRE AT OMAHA SHOW
Definite action toward tha launching of
llooelertand to Dixie hlgtiwajr will ha
InUeu on April 8, next, when the govern
or of the states to be traversed by the
mite will meet at Cbattanooga anil will
dei'ldn upon a co-operative plan for the
construction of the highway.
The new route, which connects with the
Lincoln Hlichway at South Bend, la the
latest development of the Oood Roads
movenunt which la irrowlng ateadily
throughout the country. The main points
along this highway are Indianapolta,
Louisville, Nashville. Chattanooga, At
Innta anl Tampa, with optional routes to
Jacksonville and Miama. Thla Is the
route recently laid out by II. M. McDer
m'd, who made tho pathflndlng trip In
a 1915 empire touring: car.
This latest Kmpire product shows, un
misukaMy the European Influence of de
sign In an attractive streamline body and
conforms tj the American demand for
convenience with complete equipment. A
marked feature Is the extra roominess of
thin new body. The seats are set ex
cptlonally low which gives high back sup
jort with goneial low appearance. Turk
ish upholstering Is carried throughout
with deep goat cushions.
Supplementing the touring car Is a
roadster conforming in general lines and
notable for liberal baggage carrying space
under rear deck.
Mounted on Standard Chnnala.
Both body types are mounted on the
standard Empire chassis which has been
carried through five seasons without
sweeping change in any basic principle of
construction, a fact which speaks well
for its sturdlnesa, and has been desig
nated as the ideal light car chassis be
cause of Its simplicity. Remy eiectrlo
starting and lighting la standard on all
Empire cars and is cowered by one year
guarantee. All driving parts, transmls.
I slons and axles are mad SO per cent over.
1 sire as an additional factor of safety.
All cars are provided with non-skid tires
on the rear.
Empire activity during show week will
be centered In a display of the Kmpire
line at the booth of the company at the
Omaha show.
New Eight-Cylinder
Cole Car Attracts
Attention of West
The announcement of the nnr Cole
eight-cylinder car which came to the
public as a surprise, has created so much
Interest In the Cole line that O. P. Hen
derson, general sales manager of the
company, has found It imperative to
make a tour of the west.
"Since the Cole eight was annccnoed,"
says Mr. Hnderson, "we have received
hundreds of letters regarding- It The In
terest In the car Is Intense, Our com
pany has experienced a new sales record
In connection with the recently anaouaoed
models, not only In eights, hot In the
fours and sixes as well. We are doabUng
our production for February, and will
i
GRANT M
ft) ffii " :Rsii
Hudson Man Favors
Newspaper Display
In All Advertising
t' C. Wlnnltigham, dins-tor of sales
snd advertising of the lludsnn company,
a ho sent several days' visit ln-t week
with (luv I. Smith, the Hudson dis
distriluiter for Imiaha. is n firm believar
in newspaper advertlsini-. This is quite
to be eoueoted; because Mr. WInnlngham
Is an advertising man 01' national stand
ing, and graduated from the newspaper
and advertising ranks Into the high po
sition he now hold. Mr. Wlnninghara Is
a great believer In the power of puWIo
opinion. Tubllo opinion Is directed and
swayed by this newspaper. , Iloth the
news columns and the advertising
columns have a pcvrril effect Tin men's
0lnions and artlons Hence the Hudson
company, under Mr. Wioiiinghani'a di
rection, makes larise use of daily and
weekly newsaper space to present Its
message to the public. Being an old
reporter, Mr. Wlnnlnghsm'a Ideas are
colored by his newspaper experience. He
believes that advertising should contain
news, that It shouid N full of human
interest, but above all thut It should of
fer a topio of ronve-.-.i.itton. The Hudson
has always been remarkable In thla re-
s;r.t. Ita ndvwtlsitiir has been more
talked about than probably that of any
other motor car company."
Oatoh Wily De Wet
In Studehaker Car
That an American-made, six-cylinder
car was the leading factor In the capture
of General Christian IeWet, the Tamoua
Hoer veteran, who recently revolted and
started an Insurrection, In the Union of
South Africa, was learned recently from
a letter received from J. B. Ritchie.,
Studebaker distributer for that territory.
When there appeared signs of unrest
among certain elements of the Dutch pop
ulation the South African military com
mandeered a number of motor oars for
general service over the rugged territory
of eastern Transvaal and northern Orange
rree state, where there are practically
no railroad facilities and few roads.
JJODGB BROTHERS TCtffcWG CA.H
double It again for March, with the full
expectation of keeping it at the maximum
from that time on."
IXr. Henderson made his first-atop la
Minneapolis, where he attended the Min
neapolis show. From that city his Itin
erary takes In Butte, Mont. I Spokane
and Seattle, Wash.; Portland, Ore., and
than San Francisco.
m the latter city Mr. Hendersea ex
pects to dose a distributor's oontraot of
seine magnitude. It Is said to involve
the entire state of California. It to also
said that a big deal embracing the north
western states may be consummated la
the very near future ....
Ford Dealers Enjoy
- Banquet in Chicago
Four hundred Ford dealers and branch
managers, presided over by Bales Direc
tor Korval A. Hawkins, and Advertising
Manager Charles A. Browne!!, consti
tuted the bumper Ford-family party that
sat down to dinner In the Hotel Sher
man during the week of the Chicago
automobile show.
Ford songs, movtng ptotures produced
In the Ford's own "movie" plant ana
cabaret performers were sandwiched In
between enthusiastic speeches by Ford
men from all parts of the country. The
Interest of the huge family reunion w
centered In -the splendid promise of the
new year vhlch with the sale of SOO.000
cars practically assured, moved the Ford
dealers to outbursts of cheers whenever
the 800,000 schedule was mentioned or
thrown upon the screen. With 100,000
Ford cars already sold and shipped the
promise of profltr-ahartng to Ford pur
chasers was accepted as a certainty.
"T ear 2 am pleased with my motor-
crrelM." ears Louts F. Bradburn of
CanaadaUMa. X. Y., "to putting It mildly.
rm ttoktad to death with tl"
A
ppeF
JUL 1 LL .
mm . LIgM
X
Watch This Car at
the Show
BdothNo. 17
APPERSON JACK RABBIT 4-40
The APPKKSON is easily sold, simply because evetyone knows, that tho word APPERSON stands
for quality and comfort, A car that is being driven by most all the celebrated machinists of the world:
machinist who have no interest in automobiles or their ruanufacture further than to pick out tho best
one for their own use. They drive the APPERSON because it represents more perfect machinery than
any other automobile in the world.
, Anyone may feel sure of. the value of the car that they select Tteij stamp of approval upon th
APPERSON is a great recommendation, but the testimonial of those who have driven it year after year
without the least trouble is its greatest endorsement.
The APPERSON has won its way as the car of greatest power, reliability endurance, speed, ease
of ojeration and economy. I
We Have Now Ready for Delivery
Apperson Four-40. $1350. Apperson Light Six-45, Five-Passenger. $1485.
Apperson Six-48, Seven Passenger. $1585.
In addition to this, we have a larger "Sir" Seven-Passenger at $2,350. These cars are all equip
ped with Bijur Starter and Lighter System. High Tension Eisemann Magneto. Rayfield Carburetor.
Territory now ready to be closed and prompt deliveries can be made on all of these cars.
COME AND SEE US AT THE AUTO SHOW BOOTH NO, 17
Apperson' Jack Rabbit -Auto Co.
EIGHT CYC-ND'Eft
uJ
$1350
COMPLETE
EO.aDETR0lT.MlCH.
"If you are satisfied with car you own, belter
not see or ride in this Eight, You will find it on
Center Aisle, Section 7 Auto Show this week,"
LINGER IMPLEMENT CO.,
DISTRIBUTORS
OMAHA. NEBRASKA
III f ft' V' ' - l I ,,MSM.
6 Cjlindcni, fl I'wwfiigcr. 00 IT. P.. $5,000
J-I U . ; -
x:' -7"-.i hi
hit I
Troves the good judgment of every
one of its buyers. The Stearns Light Four
should appeal to the man who wants a car better than an
assembled proposition that is driven by the majority of
automobile users. All parts of the Stearns car are made
under one roof. Thus, it is not an assembled car, but is
a hand-made car. The Stearns offers tho public a light 4
cy Under, flve-passenger touring car at $1750, as shown
above. This "Light Four" is not offered as a "cheap" car.
It will be built in limited quantities, as Stearns cars have
always been built It is built to meet tho demand of those
motorists who want the best, but do not feel that they can
pay the price heretofore demanded for cars of such repu
tation as Stearns. All parts of tho Light Four, being heat
treated, are of the same quality of steel as the parts of the
larger and more expensive Stearns cars. .
If men buying poppet valve cars knew how good
Steams-Knight are they would not buy poppet valve cars
The Stearns-Knight is a durable and comfortable car
It keeps in running order keeps you glad that it was your
choice. Every part of it has been given years of careful study.
SPECIFICATIONS
Light 4 Cylinder
Motor 3x5 inches
Wheelbase 119 inches
Tires 34x4 inches all around
Price $1750
Color Green
6 Cylinder
Motor Light, 4-cyl., 34x5' inohea
Motor 6-cyL, 4&x5 inches
Wboelbase .140 inches
Tires 37x5 inches
Price $5,000
Color . Optional
Exceptional territory open for live responsible agents.
The Mclntyre Auto Company
2427 Farnam St. Phone Douglas 2406. Omaha, Nebraska
The Stearns will be ehown at the Omaha Automobile Show,
Will have an open chassis on exhibition
nil v ' ; r,. . 1 ' " I
"X :'V ill, - -'
I ' " " w 1 1 '" ' 'J
,5
New Location, 2417 Tarnam St.
J. II. De Jong, Manager.
U&S, Vim K,r& rsHiB $iJTV
I