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THE OMAHA SUNDAY HKK: FEBRUARY 7, 1915.
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GOODYEAR TIRES
REDUCEDJN PRICE
For Third Time in Two Yeari Se
duction ii Made, Making Total
of Forty-rive Per Cent
LOCAL BRANCH IS ENLARGED
Effective February 1, for the third time
In two yars, priori on (Joodyar Urea
ere reduced, making a total of 45 p-Y
rent In reduction In those two yeara.
Speaking of the reduction, J. - M. Dine,
manager of the loral branch, declared:
"We are glad again that we are able to
announce a big reduction In our tire
rrlcea. The Goodyear policy haa alwaya
been to give the utmost In a tire at the
lowest possible profit and our reductions
are made to that end, without ever re
ducing quality when we reduce price.
"At rubber came down, our prices came
down. Aa our output multiplied, roduclng
factory coat, our prices came down with
It Last year we Increased our output
I).4 per cent. A few days ago the em
bargo on rubler was modified so that
supplies seem assured. The market price
on rubber seoma for a time established.
Fabric costs less than last year. 8o un
der our minimum profit policy we have
made this suhathnttal reduction.
"Many tires sell at prices above Good
year tires. Some even as much as one
third higher. Others aell for less, but
because of less quality, less rubber,
poorer fabric. But we believe we give
more value for the money than any of
our rivals.
Knlarae Loral Branch.
"Our policy haa made Goodyear tires
the largest selling tires In the world. For
Instance, right here In Omaha, we have
been compelled to move our quarters be
cause of our Increases. Now we have In
Omaha one of the best. If not the very
beat, branch tire house between Chicago
nd San Francisco. It Is the biggest In
Omaha. We have 14,000 square foot of
space, where In our old location we had
but 4,600, We will carry a stock of about
15,000 tires and will have a fully equipped
service station. In other cities similar
Improvements have been necessitated.
"Of course, our advance In Omaha has
been very largo because we recognlxed In
this city one of the biggest distributing
points In the west That Is why we have
been forced to establish such a big branch
here. We have now purchased a service
truck which will be constantly la duty,
and we have also Installed a work room
NEW CITY SALESMAN FOR THE
NEBRASKA BUICK COMPANY.
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it take two months to make the parts
that go Into every Ford ear. The Impor
tant thing la that every Ford part Is de
Higncd and made with such absolute ac
curacy and thoroughness that no "fit
tin" In the assembly Is ever necessary.
There Is no lout motion, no lost time.
Every Ford part fits.
That la due to the Ford Idea progres
sive efficiency. That Is the fundamental
principle of Ford service. That la tho
reason why. perhaps, there are almost
TOO.oro Ford cars in operation and con
tinued operation today.
, C. A. BOWEItS.
C. A. BowerSjJtns transferred from the
head of the specialty department and
advertising manager of the Bcott-Raw-
Itser company to city salesman for the
Nebraska Bulck company. Mr. Bowers
says that one of his reasons for chang
ing was his preference for outside work.
Ho Is a member of the Omaha Commer
cial club and l well known in business
circles.
for truck equipment. Durlna- the last
season our sales force has been enlarged
100 per cent and . we expect to enlarge It
tnat much more."
The new Ooodyear branch la at 2uutl
Fa main street.
FORD IN FORTY-NINE
SECONDS RECORD NOW
The "ca r-ft-mtnute" production of the
Ford factory, the source of much curios
ity and general discussion. Is not quite
an accurate statement. It Is a Ford every
forty-nine seconds, to be exact. That
means a Ford Is assembled put together
completely very forty-nine seconds. But
Kissel KarAU-Ycar '
Machine is Banner
Attraction at Show
The all-year car, the combination Of
touring body with a detachable top for
winter, attracts large crowds to the Klwel
Kar exhibits at the various automobile
shows.
The remarkable fact about this top Is
that the attaching and detaching takes
so little time. When the attachment Is
made there la no overlap and the Job
looks every Inch a fine closed car. De--tached
the two-door touring body Is ex
ceedingly nifty.
Style, comfort or convenience Is no
lacking. The top, fitting snugly and per
fectly Into the touring car body. Is fas
tened by means of six small Inside bolts
and the same top Irons used to carry the
summer top and windshield.
The top, lined of course to match the
upholstery of the car, has broad, heavy
plate glass windows, electrlo lights and
every refinement associated with the
finest closed coach. Wire connections
are mado automatically as the halves
meet. Ventilation is cleverly and amply
provided for by means of a divided win
dow and two-piece front.
To make ready for the top it 1s neces
sary to remove only the windshield, sum
mer top and moulding, which Is accom
plished with a screw driver. To attach
the sedan top only a wrench la required.
The plan of the top is so simple that
many people ask what It has) not been
done before. The answer Is that It was
not possible with the conventional four
door touring body, the forward doors of
fering an Insurmountable objection to
anything but the veriest makeshift But
of the one-compartment, two-door tour
ing body originated by Kissel it seems to
be a logical evolution.
Here is an advance step In design that
haa brought a real substantial reduction
In the cost of all-year driving without
lessening Its luxury. It has been received
with great favor.
Chandler Car is a
Sensation at the
Chicago Auto Show
A Cleveland product, the Chanitler six,
proved the llg hit and price sensation of
the Chicago Automobile show, according
to M. R, E. Davis, local representative.
Mr. Davis reached Omaha this week
after cutting short his stay In Chicago
to help accelerate matters at the factory. '
"The announcement of tho new season's
Chandler six at 11,295 has been the chief
topic of conversation during automobile
week In Chicago to the exclusion of every
other subject." said Mr. Davis.
"Although Detroit and Indianapolis had
their usual big display of cars, it re
mained for a Cleveland company to fur
nish the real sensation which has taken
the Industry by the ears.
"OUr announcement of the new price
on the Chandler six was published in the
Sunday newspapers. From Sunday morn
ing right on through the week, the
Chandler suite at the ITotel Congress has
been the goal of the hundreds of dealers
In Chicago for the show.
"We have been absolutely swamped
with orders, and the enthusiasm of our
own dealers Is no greater than that
shown by dealers who have never before
sold the Chandler, but are trying to
secure the sales rights. Mr. Emlse, sales
manager of the Chandler company, haa
been able to leave his hotel room but
twice since Sunday owing to the rush of
dealers wishing to sign contracts.
"I have returned ahead of time In com
pany with President Chandler In an ef
fort to rush matters on the new addition
to our Cleveland plant. When completed
these new buildings will more than double
our capacity, and we expect to Tie turn,
lng out 1,000 cars per month by April 1."
Tho Cleveland plant of the company
has been taking on scores of additional
employes for some time past, and factory
executives expect the plant to be running
full tilt within a short period. Accord
ing to prominent trade authorities, the
Chandler company will lead all other
makers In six-cylinder production during
the coming year.
BIG SALES IN NEBRASKA
PREDICTED BY DEJ0UNG
3. H. DeJoung, sale manager of the
Apperson Jack Rabbit has returned
from a trip through the state and re-
porta that his agents everywhere be-1
lleve this Is going to be a banner auto
mlble year. Eve'ryone Is very much en
thused about the new Apperson Jack
Rabbit "Light Six," termed by many
as the , strongest "Light Sdx."
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When Choosing Tires
Be Sure to Get These
Inbuilt Extras
fc2
When you
can buy Firestone
Tires and Tubes at these
prices, you can't afford
to use any other make.
tafffli of hiffh-eTada mKlwtr
in the Firestone tread srivea
thickness, toughness, extra re
siliency and longest life.
EXTRA strong, cohesive breaker
elfin, thoroufrk distrihurinn if wimjt
shock no tread separation. The section
hows it; the wear proves it.
EXTRA Firestone cushion stock, finest Up.
ruver rine rare Rubber a thick-piled,
extra lively shock absorber and fabric
nrnlsMfnf.
I'll
l EXTRA lVsr a! FirMtAnA miMim.
r ------ ,-- : . m.i.ii.A
i nuiiK. -woipaiw ana men cuuol f'yrf A
r ; , ; r,;.a
Firestone Tires and Tubes
are made by specialists high
quality, low cost.
Made in America's largest,
most efficient, exclusive tire
factory high quality, low
cost.
Delivered to car-owners
everywhere through the most
complete, efficient, ECO
NOMICAL distributing; sys
tem ever established -nigh
quality, low cost
Buy Firestone for Most Miles per Dollar
FIRESTONE TIRE AMD RUBBER COMPANY
7 ''America Largtut Exclusive Tir and Rim Afakcr$"
2220 Fnrnam Street. Omaha, Neb.
Ct CmoSfo Grey Tube Red Tube
30x3 9.40 10.55 2.20 2.50
30x3f4 11.90 13.35 2.66 2.90
32x3& 13.75 15.40 2.70 3.05
34x4 19.90 22.30 3.90 4.40
34x4& 27.30 30.55 4.80 5.40
36x4& 28.70 32.15 5.00 5.65
37x5 35.55 39.80 5.95 6.70
33x5& 1 46.00 1 51.50 6.75 7.55
llomej Otfloej and Factory! AVtrort, ortlo
Breirtotia aind Delators JCverywhcre
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Free Automobile Lectures
A Thorough Course in Electrical Devices, Cov
ering the Operation and Care of the Electric
Lighting and Starting System on Automobiles
Full Information on the Distributor, Wiring, Circuits, Coll, Magneto, Start
ing Motors, Generators and Storage Batteries, will be given, and their relation
one to the other, explained and demonstrated. There will be absolutely no
charge for these lectures. Factory experts will be here during the coming Au
tomobile Show from February 15 to 20, and we invite every one, regardless of
what make of car they own, or if at all interested In these subjects to come to
our garage where the lectures will be given, from 9 to 11 every morning during
the Show Week Equipment and diagrams from the Factory's Laboratories and
experts to demonstrate, instruct and answer your questions will be on hand. We
can accommodate a large crowd and everybody is cordially invited to come and
make use of this valuable Information. City owners, show visitors, mechanics,
everybody come. It will enable you to intelligently operate and care for tha
electric equipment on your car. No charge whatsoever. Everybody welcome.
Mitchell Motor Company
Omaha, Nebraska 2054 Farnam Street
Effective February 1
Reduction No.
On Goodyear Tires
Making Total Reductions 45 Per Cent in Two Years
To Give Always the Most for the Money
We are glad again for the third time in
two years to announce a big reduction on
Ooodyear tires, effective February 1st.
Goodyear policy on price is to give the ut
most in a tire at the lowest possible profit.
Our reductions are made to that end, with
out ever reducing the quality.
That always means, with our matchless
output, more for the money than any other
maker can give.
As rubber came down our prices came
down. As our output multiplied, reducing
factory cost, our prices came down with it.
In two years our reductions including the
present have totaled 45 per cent.
Last year we increased our output 26.6
per cent. A few days ago the embargo on
rubber was modified so that supplies seem as
sured. The market price for rubber seems
for a time established. Fabric costs less
than last year. So, under our minimum
profit pollcyv we announce this new reduction.
Only Fair Basis
We consider profit margin on a tire the
only- fair price basis. We keep that margin
just as low as our line allows.
While we do that, Goodyear tires will al
ways undersell any tires that compare with
them. That Is because we have the largest
output. We have a new factory, modernly
equipped. And we have world-wide facilities
for buying rubber, of our extra grade, at the
lowest market price.
For a long, long time most tires have sold
much above Goodyear prices. Some have
sold one-third higher. A few have sold low
er, as some always will, because of less rub
ber, less quality. But we can and do, under
all conditions, give more for the money than
any rival tire can offer.
The Best We Know
Goodyear Fortified Tires offer the best
know. They are built to give you the lowest cost
per mile. They minimize tire trouble In five cost
ly ways employed by no other maker. And they
are always the same, regardless of price reduc
tions. Most tires will always sell higher, because of
smaller output. Some tires will always sell lower
because of lower standards. But we promise you,
that none will ever give better than Goodyear
value.
This policy has made Goodyears the largest
selling tires in the world. It will make them
more so as men find them out.
Ask your Goodyear dealer for our new price
on the size you buy.
THE GOODYEAR TIRE & RUBBER CO.
Akron, Ohio
Qp6t)
YEAR
Fortified Tires
Fortified
Against
Kim-Outs by our No-Rlm-Cut feature.
Blowouts by our "On-Air" cure.
t Xiooss Trssds by many rubber rivets.
Punctures sad Skidding- by our dou
ble tblck All-Weather tread.
Goodyear Service Stations-Tires in Stock
Acme Anto ft I"l X.Wery Co., tS09 LSTenwortb it.
Kins; Kardwrnre Co BIO Oumlns; t.
Omans, Ante VilUns Mtatloa, Mo. 1, 108 So. ITta St.
Omaha Anto riillnc Station, Ho. t, 4303 sTO. 80th Bt.
raatoa Oarare, aut-ai rarnam Bt.
Sea. Automobile Bohoot, 1413 DoAfe Bt.
Jack Trne Oarare. tBOS Xieavenworth Bt.
Harrlnrtoa Bros.' Oarare, 8509 Leavenworth Bt,
Anto laa, aulS X,eavenworch Bt.
Barber Kardwars Co., 4118 North 84th Bt.
Toed Supply Co., 8189 Famam St.
Omaha Tire Repair Co., 8301 rarnam Bt.
We carry a complete stock of 1
GOODYEAR TIRES
Omaha Tire Repair Co.
HENRY NYGAABD. Prop.
2201 Farnam Street Tyler 1552