TIIK OMAHA SUNDAY BEK: OCTOBEK 2. 1914.
11 A
Enterprising Home Builders and Furnishers of Omaha
GOOD TENANTSJEST ASSET
Jewell Tells Building Managers
Which Tenants Are Moit Desirable.
CLASS OF TENANTS IMPORTANT
BallaHaa; Manager Declares High
C'fcaraeter of Tennwt te e Beat
Asset ef an Otflee
' Balldlag.
"The Office Building'! Greatest Asset"
wss th subject of a paper read by Edwin
Jewell at a recent meeting- of the Omaha
Building Ownera and Manager. "The aa
aet value of the character of the people
who Inhabit. the building." raid Mr.
Jewell, "1 the greatest asset of the build
ing. "There la a dynamic force la the com
posite character of a uniformly high qual
ity group of tenants which will quickly
multiply the value of a piece of cheap
land and which will gradually bring about
a transformation in a neighborhood.
"Statisticians and economists of experi
ence and reputation have accumulated
and published tables and records which
prora conclusively that the assessed valu
ation of real estate In a community in
creases at the rate of approximately $1,000
. for each and every individual added to the
population of the community.
Character and Land Value.
"Men who have become experts in de
veloping residence subdivisions have dis
covered the importance of human charac
ter and human earning power In the crea
tion of land values. When establishing a
new community wise stibdlvlders tako Into
oons'deratlon such matters as Intelligence,
education, habits, race, color, Income and
probable, permanence of Individuals.
"How many office building owner and
managers take these qualities Into con
sideration In the selection, of tenantsT
"If you will go to the trouble to take a
trip through the office buildings bf any
otty you will observe In many that no
thought apparently has been given to the
selection and arrangement of the people
who Inhabit the building.
"As you walk through office building
corridors it will not be uncommon to find'
roal estate and insurance, offices, physi
cians, china painter, rasor sharpeners,
dentists, blue print printers, rr.anufactur
er, agents, pawnshops, lawyers, feather
cleaners, tailors, hair dressers, etc., all
on the same floor In a miscellaneous mis
fit, that Is quite astonishing.
"Bad arrangement of tenants I often
due to one of two causes, lack of an Ideal
and lack of a comprehena've plan, dark
rooms and undesirable court spaces which
must be filled with anyone who Is willing
to pay rent
laflaearc of Popalatloa.
"This does not mean that Individuals
of all nationalities and all colors and of
all conditions of life are of equal value to
a community. It mean that the average
value of human beings to the real estate
owners as a whole I, approximately,
$1,000 for each individual.
"The amount that each person con
tributes to the real estate value of a
town ' by moving Inside the corporate
limit, i undoubtedly, largely -determined
by the Individual's ability to bring money
Into the community and by hta disposition
to spend this money In the community,
"The, best way to appreciate the. amount
of human value, that attaches to land I
to compare the value of- an acre where
people do not' live with the value of an
acre at the center of some lively city or
town. The way to appreciate the value
contributed to land by. different groups
of people Is to Imagine the Inhabitants
of the silk stocking ward trading locaA
tlons wth the inhabitants of the slum
ward. Or, Imagine that all families with
Incomes of from M0 to 11.000 per year
trade residence with families who have
Incomes ranging from $3,000 to $10,000 per
year.,
Borne MsssreM' Mistake.
If you should Uke the trouble to ap
proach office building tenants still closer,
you will find In many building that ap
parently the only consideration that ha
been taken Into account la wether the
applicant for offioe space has white or
black skin. . , t
"Nationality, residence, business tsste's
and social connections In many buildings
seem to be wholly Ignored in- determin
ing the qualification of prospective ten
ants. "Jf the Inhabitant of the ordinary of
fice building were brought together in
a new residence subdivision In the same
relative position that they occupy in the
offipe building, it is safe to venture the
assertion that about ono-half would soon,
move away rather . than endure such
neighbors.
"Quality is often ignored for quantity
that a ICO per cent rented record may be
realised. This lowering of .a standard
ultimately results l:j a ' decrease in
revenue. When the good reputation of an
office building 1 once sacrificed through
thoughtlessness or stupidity or lack of
experience or to' satisfy personal ambi
tion or corporate greed. It can never be
- fully regained.
Building; Should Be. Fall.
"Kvery office .building should, be filled,
but the best results wilt be realised In the
long run. If each building house the kind
of people that flta It spec and its ser
vice. - . - ' .
"Office buildings build character very
much as . Individuals build character.
The character of an office building Is the
average character of the people who In.
habit it. ' '.
"Only first-class people should ' be In
first-class buildings; and only acon4
class people should be in second-class
buildings; and third -class people should
be In third-class building.
"If people of . different ciasaa are
mixed, one class Is pulled up and an
other class pulled down by the mixture
and the building become a mongrel in
stead of a thoroughbred. The same
principle that work In establishing a
residence community will work In es
tablishing a business community.
'In the proportion that ' Intelligent,
cultured,, prosperous, well-behaved peo
pi add value to land In a residence
section, the same kind of peopl will add
value to an office building by reason of
their quality and larger purchasing power.
"It 1 common belief that a fun office
building 1 a success. - It will be found,
however, that the greatest profit In
operating office buildings will be realised
through the bringing together under one,
roof in happy, harmaiiiou relation a
group of uniformity high-grade people
and then serving thla group so well that
every Individual would ahudder at the
thought of moving. -
"The profit from office buildings comes
from continuous normal rents, low ex
penses due to the stability and content
ment of tenants and from Increased land
value that universally results where good
quality people establish themselves."
01d-Timers Marvel
at tte Changes Made
Old-timers in Omaha are marveling at
the changed appearance of the bulldlnjr
at' the northwest cornsr of Eighteenth
and Harney streets, formerly the quarter
of city fire company No. S. It is being
entirely made over, and would never be
recognised as the old red building which
formerly occupied the site. If ft were not
known that th latter was merely al
tered, Instead ol being torn down.
By the application of brain and dol
lars to ths old structure, a modern .hotel
and store building Is now, emerging from
the making-over process. Harry Wolf,'
who leased, the property, has applied so
much In tho way of new Ideas, material
and so forth, that when his plans are
completed, th building will appear as If
newiy erected. Over SM1.000 is being spent
to make It over into an up-to-date apart
moht hotel, with modern stores on the
ground floor.
As an illustration of the change
wrought, the painting scheme is Inter
esting. The building was formerly red.
fron: many applications of paint over the
original red bricks. Now it appears to
be constructed of fine pressed brick,
which has been accomplished by giving
the structure several coats of light-colored
paint, and then spotting that with
small drops of paint from a brush. In
Imitation of the darker spot in hand
some light pressed brick.
Center View Being
Sold by the Byron
Reed Realty Co.
Opening sale of lots In Center View be
gan Saturday morning, marking the
change ot another old farm to suburban
residence property. The Pyron Reed
company, which has been selling real
estate In Omaha since 1S67. and was
among the first to make sales of down
town property In Omaha, Is handling the
Center View tract, which fact in Itself
shows the expansion and progress of the
city, lints In the addition tract are being
sold on the dollar-down-dollar-a-week
basis.
The addition Is one block north of the
West Lravenwerth street car line exten
sion, near West Center street. In meet
ing the large number of Interested persons
who attended th opening sale yesterday,
the afcents keep a string of autos busy,
running from Fifty-sixth street west to
the property.
The lots offered are on high ground,
and being In the natural line of growth
of the city, Immed'steiy proved Inter
esting to many people of moderate means,
who desire to secure a lot or two on
which to build their own home. The
rayment plan arranged allows Immediate
possession, no paymelts If sick and no
taxes until li17.
OWN YOUR OWN HOME
IS NOW THE SLOGAN
"Own your own home." has become
such a widely appreciated bit of advice.
that even the average wane earner Is
following it. sometimes to the extent of
doing much of the labor with his own
hands. In several additions recently
opened unit sold on the plan of a smsll
rayment down and the balance weekly or
mnntlily, building operation have been
quito active, and real relate men sny that
a number of the houses have beon bu;lt
largely by the prospei live occupants,
with funds burrowed from building and
lonu associations.
An Ideal Woman's l.ntailve.
No better laxative than Dr. Kltu sNew
Life 1111s. They help the liver sod Bow
els to henltby action. J5 cents All drug
gists. Advertisement.
Investment Brings
Some Good Returns
An example of the desirability of put
ting ImlMliiKS on iropetty, rather than
allowing It to He Idle, Is shown In the
erection of ibre- one-story brli k store
luillrtlnK on sixty-six feet of Trnth street
fronts?)-, Jui.t smith of the Iteee. I'rlnt
Ini; Company's building near llnrney
street. ltenson & Myers, local nuents
for the John Nicholas Itrown estate of
I'rox Idem o, It. I., got n "bunch" a while
back that they could Itnpiove the lots
to advantage. Within one huu r Mr.
.lcrs arrnnired (hree-year lenses for the
tbrev pi opoyed eloies, st a figure which
will pa the entire cost of the building,
in two and n half yeuia. The structure)
repioi.epta an luv eslinent of $H.O0O, which,
therefore, will noun by paid back, yet Will
continue to hi Ins, In a snug Income.
Honorable.
Mnrjorle. sel I. was In the library
wl h her father while her mother wsa
superintend) ln the preparation of din
ner The attention ot the head of the
lieue wiii attiacted by a scratching
sound, iiml be leoked up to llnd hi daugh
ter at work Willi n p:ilr at scissors on
the top of a polished table.
Mailoile." be snld Mcrnly, "go tell
your mother what you've been doing!"
"1 won't do II. pans.'' she said. "Do
you think I'm n tattle tnle?" Judge.
SAND HAM ERECTS FINE
HOME ON FORTY'SECOND
A handsome brick and frame residence
I being built on Forty-second street, be
tween Dodge and Davenport streets, by
J.D. S&ndham. chief assistant to Archi
tect Thomas R. Kimball. Mr. and Mrs.
Baadham and their little son will occupy
It as their home, as soon as construction
is completed this winter. Although not
a pretentious house, It Is very attractive
In appearanre and contains many dis
tinctive features and cleverly conceived
detail.
GEORGE. SUCCEEDS WYMAN
ON THE COMMITTEE
C. C. Oeorge has been elected In place
of Henry P. Wyman to serve on the leg
islative committee of the Real Estate ex
change, Mr. Wyman having resigned be
cause of many other duties requiring his
attention.
The exchange members were strong In
their appreciation and endorsement of an
article about Omaha, which appeared In
last Sunday's Chicago Tribune.
m
ET
YOUR DOLLAR
1 A JOB
rOJUri
where you can get all It earns.
If you have dollars you have
worked for, let them work for
you. You should be as partic
ular about their wages as you
are about your own. The ques
tion with you should be, which
job pays the highest wages?
mmrrf HOME1 BUILDERS
V Us PAY GOOD WAGES
is ON YOUR DOLLAR
AND BUILDERS'
PROFIT.
Its Preferred Shares have a
Hen upon the Common Shares
and all assets of the - com
pany. How many investments have
you that par you seven per
cent or more? Home Build
ers' shares have been earning
as high as eleven per cent.
Every DOLLAR you have
will soon earn you another
dollar If you let it work. Join
this family of satisfied share
holders and reap all the bene
fits of future dividends and In
creased value. Make your In
vestment now before another
advance In price.
Taklag advantage of oppor
tunities is the thing that
counts.
-mvau a a. ' m -l - m i a i-j
REPAIRS
FOR
Furnaces. Stoves
' and Boilers
WATER FRONTS
PROMPT SERVICE
OUR HOBBY .
Omaha Stove Repair Works
120S-8 Songla Street.
Phone Tyler 80.
I oocq " -flora. , m mm mMw ft ' - .
.. '.- lU-J . J
I -- -"r - '; -jMr , V. .. -v , ' " ' inriii ', i.inMif" ; V j ( -. -g I
I """ ' " Hi' in mill ii ulili' WwSHwS-l,..,!,.), n i i m , ' ,. . , V. . ; '
! 1 ; -j 1 JX
i i Mmm
illustrations v mWmm9m
1. Lutheran College. ' Vf Y':!'
2. W. F. Oarcadt. lig2!- I
3. Holdreffe Courthouse. WS'" SA'
4. Lexington Courthouse.
E
I
YOUR FLOORS
Can be greatly improved in appearance by the use of
SHERWIN-WILLIAMS'
MARNOT FLOOR VARNISH
The finishing of a floor becomes a simple, inexpen
sive and satisfactory operation if Marnot Floor Varnish
is used. Dries over night, wears well, made to walk on.
BARKER BROS. PAINT CO.
Douglas 4750.
1609 Faraam St
Moving
Packing
Storage
STORAGE CO.
xrr7 - -y
CDS
Our Furni
ture Packers Are Experts
ir rev are going to locate elsewhere, let us
Crete and wrap your aooda for ahlnmanL Our
errlce will ae you time, work and rellere you of worry as well a pos
sible damage to your good.
Our Guaranteed Fireproof Warehouse
offer, at Tery reasonable rate, aaf storage for your furniture, piano,
nig and other household furnlaolugs, lhone us for price for separate
locked rooms Dougla 4111.
OMAHA VAN & STORAGE CO.
806-818 South Sixteenth St.
Everett S. Dodds
Architect
Phone, D-2981
612 Paxton Block
E. J. iavis
SAFE HOVER
Heavy Hauling
1212 Parnam
FHONK DOUOLAS 383
Rilan sul.un..MSSiaaw
In Omaha, the home of many
successful architect whose work
are monuments to their endeavor,
there Is no more striking example
of the successes to be attained In
that profession than the career of
W. F. Oernandt, who la Juet an
nouncing the opening of 'fine new
offices at 437-39 State Bank
building.
Mr. Gernandt la young in archi
tecture, compared with the careers
of gome of his competitors, but he
ha already built up an envlablb
reputation In the profession and hta
works are scattered over the entire
states of Nebraska and Kansas in
scores of public buildings designed
by him in the past thirteen yeurs.
His Is the story of the rUe of an
ambitious man with a definite ob
ject in view and of the success
which attended his earnest efforts.
An Omaha Man.
Mr. Gernandt )s anOmaha man.
For twenty-one years he was a res
ident of this city, working as fore
man for various well known cou
. tractors and builders. He came to
Omaha In 1881 and for twenty-one
years h worked hard to attain his
ambition to become an architect.
All that time he never lost sight of
that object and when, after hi
years of labor be was able to leave
for the east to study for his chosen
profession, he began to see some
hope of the early culmination of
his ambitions. After a course of
study in which he perfected him-,
self In architecture, he came back
to Nebraska and made his start in
his new career at Falrbury, There
he labored for recognition and was
soon on the road to success. He
established hlmaelf firmly In the
profession before he began to plun
to return to Omaha, lie came here
two ears ago, taking offices In the
Karbach block and enjoyed increas
ed business. The best gauge of a
man's success In his profession is
the necessity of securing larger
quarters to handle the volume of
his business. Mr. Oernandt, by his
fair and upright methods of han
dling bis business, has built up a
cllentelo that covers two states and
he was literally forced to leave his
old quarters and seek more commo
dious accommodations. In his new
suite of offices he is comfortably
situated with handsomely furnish
ed reception room and consulting
office and a large airy, well lighted
drafting room adjoining. Here he
plans his work and, with the as
sistance of his son, John W. Ger
nandt, and several trained drafts
men labors on the design of the
bulldlnes which are Included in hlB
large list of commissions.
Gernandt givcH all the work his
close personal attention and has a
reputation for preparing thorough
complete work In all Its details, to
eliminate trouble and delays dur
ing construction of his buildings.
Mr. Gernandt attributes this to his
years of experience as a carpenter
and foreman, by which he gained a
deep insight into the practical side
of the prolemion, which has then
of great valuo and assistance to
him in his later work. With Huch
a reputation to sustain he demands
the highest efficiency in his as
sistants. Many line lluildlngs.
Mr. Gernandt bag devoted him
self almost exclusively to the de
signing of public buildings, court
houses, public schooU, banks and
churches but has, in addition, de
signed many handsome residences
through this state and Kansas.
Among the courthouses he de
signed are those at Holdrege, Paw
nee City, Central City, Lexington
and Red Cloud.
He deB.gued scores of school
buildings of all kinds and among
them are high school buildings at
Osceola, Htromsberg, Cambridge,
TUden and Western, and many otn
ers. The German Lutheran college
at Dreshler la another of the struc
tures of this character designed by
Mr. Gernandt.
In Kansas he has enjoyed great
success, recently winning the award
for the three new fireproof school
buildings to be erected at I-oiw-rence,
Kan. He has also school
buildings at Utlleville, Mankato
and Watheua, Kan., and many oth
er. This last was won in competi
tion with twenty-two architects and
Mr. Gernandt is Justly proud of hU
work there. In the award of hi.
public buildings Mr. Gernandt was
In competition with architects from
Detroit and Denver.
Among the many church edifices
designed by Mr. Gernandt is the
new German Lutheran church at
Twenty-fifth avenue and Evans
streets, Omaha. This I a hand
some structure and Is typical of the
character of the work done by this
Omaha man.
Ileautlful Itaftlilonce.
The IZo.OOO residence of W. H.
Fallng of Cambridge was designed
by Mr. Gernandt. Other beautiful
residences for which he is respon
sible are those of c. B. DIehl of
Stratton. C. M. Hurlburt of Falr
bury and R. W. Mcllale of Fair
bury.
Mr. Gernandt has his own borne
in Kountce place, where he pur
chased the residence of William
Zltsman shortly after coming to
Omaha from Fairbury.
Mr. Gernandt is thoroughly con
versant with building conditions In
Omaha. During his years of work
here as building foreman for lead
ing contractors, he superintended
the construction o( many of the
prominent buildings of th city. In
that period he often saw where
plans could be made more thorough
and complete and ltvwas always his
belief that the discrepancies were
due to lack of practical construc
tion knowledge on the part of
some designers. He had that
knowledge and It strengthened his
desire to become an architect and
to be able to work out plans that
would be technically correct. Ha
has had many compliments on. his
work from contractors who have
handled his plans, particularly on
his designs of courthouses, schools
and other public buildings.
Mr Gernandt is equipped to han
dle any character of designing.
With his removal Into his new quar
ters, made necessary by the tre
mendous growth of his business,
has extended his facilities to meet
competition in all departments of
his profession, and respectfully so
licits the patronage of the building
public. Advertisement.
W. F. GERNANDT, ARCHITECT
ANNOUNCES REMOVAL TO
SUITE 437-439 STATE BANK BLDG.
New Offices Handsomely Furnished
and Equipped
V
