4 F
mF, OMAHA -SfXPAV r.EF,: nfTOTTnn J:m.
MAXWELL FIKSTIN LUNG RON
Durability Race in California Won
by Little Car.
OTHER ENTRIES LARGER CARS
"Nobby Tread" Equipped Car in the Danger Zone
Near Californian Volcano, Mount Lassen
MOTORCYCLE NOTES
cently ad'tod to the ri!,e department o llrmKtun. M; -.. nf M'.. All ' l'uri-Jt and
l.annina:, Mich, tal It haa bern divided ' Krauk V iillf.
tn piinba.e anoiier nmchln". Twi .Vb 'MI! 'ii-in . vniit'.ip. llllnm
.lark Leonard of falednnia. fan, baa K.ie .'ml V. i v I 'm r: tuv. ton. are ntnkin.
enlleted tn t'.e Canadian niotorcyi le rorps n i.i iom lp imii to Ivnwr ami n t ir:i
whl"h la plannlna; to o to the aid of I A luntnt i vrle pipni'r" trip to fliUaso
Encland. a-d tllwtkee ir Ivttiar mad" by tln-e
A romance which parted on a motor- I :,",,1!" v', M"v"' w',r"'1 Alu
cycle baa culmlnaled In the marriage at j' olo and o Ji'nw-n.
t'robably the oldeat m"torryc;llt In Can
ada la V. M. 'Jreenwood. ho baa been
an enthunaatle rider for the laat ten
year".
i So valuable baa been the motorcycle re
'v.
TMrO-t'lvr Marhlars, 411 f Mnrr
rowrrfnl Makf, lull la
I In IkF. Tft ! mnllrr
Mnttrrll Mndrl.
1
.ar r w , . t '
h
i!
It m a am prised and envious rrowd
lliat siirrmindTl n M;nwell tmirm? rr
( th rnd of thr nulnmni'o run inm Hun
l"m:i'fri) t" 1 nKe Tfi'i' n f-w ilavs SKO.
'iirrrl.ed tint urh ft small nr shntild
It PrM ti finlM In run whl'-h lad all
thr l ffj. ami rnelno trsi of a
imiint;n-' llmh ronteM i nd envious t-
auro tli-jr Imil ti"t nil tli' h'li'T lo
drh f ("mi h ii i a r
Tile M.iMtfll b ;n "T' niy stork
rar It tl"' H'lH'l car In th rara
of tlilrty-fhp entries. Hp i'"iiiiptltt" ba
ins tlir .rt ki nn n 1 InrerM tr on
th.- Anirr,nn ni.uV.ft In thf mr ere
n r .1 1 " l 1 1 t i nii'l an i ffl' IhI photo
si.iphir and in addition to eh' ns; th
y t.i ntlifi. th- JIIHI lift I ti Hop
fi .(iirnilv thut tl.e idudmrrnpl)- r." mlicht
r i.ctuti fi.r the nut itnnnlle misnxinoa
aril ii' . pin 't n( tin' I'ointiy.
Kxtra-ts frofti tin; art Fnm lM.i Hulls
tin slum hnw tlm M:iwrl "tiirm-il tha
trlrk "
"Over the rantp of l)') liy Altamont.
(Inrnvde, tn Trui y aril thrnre to Hiick
fin, the mii i'f .i mi tonk it way, tin' llttla
Mimwi'll ii;i-t'ti't;lri'v mnlntniiK Ha
position behind some if Hie pr. smnably
more puWi-i f 'il end speedy ctratlnna wlilrh
eir out fi r aloi y anil th establishment
of mw itcitiIh to besMn the season of 1916.
7i not until the foothill country
bh ri liiil h'hI some of the rar.i began
to Ret warm that thr. Maxwell In Kan to
demonstrate lis fitness to le amonn tha
rle. t. Then It brsan to pass first "tl
rar then another, whleh. try a the ilrlvpra
Koulit. could not k( p pace with Klandcra'
rrratlon.
Every photograph took tlm and upon
rompli'tinn tlin party tta (pnprally mrn
dlatance ahrad.
Then came thf mak'.nc of a para that
tailed for all the reserve power, tha quick
turning and flexibility of control for
which this little car I already famous
and the constantly recurrlna; reault of
vertakln and paaaina; car after car, until
one more the lead wu reached and
maintained."
V L' '..!"Vi,'w - 1 m , et JeJa i '., ? - V k - -' vti-.VT.
Burleigh Davidson, of the United Statci Rubber
Company of California, C. H. Gancoin, of the Max
well Motor Company, Inc., C. Spaulding Nordell,
and Harry Collier, recently completed a trip to Mount
Iamen, California'! active volcano. Tber traveled in a
car equipped with the firnoti "Nobby Tread" Tire.
The party drove the car, ihown in the picture, to
within fifteen milei of the crater. The la.t part of
their journey waa only made pouible by the use of axes,
shovels, crow bars, rope and tackle. The fact that
the tires withstood such a journey without punctures or
blow-otira is worthv of note-
Clueeterffleld.
Worm Drive and Ten Other
Exclusive Features
Now at Our Salesroom
JEFFERY OMAHA CO-
2052 Farnam St., Omaha, Neb.
Henderson Notes
Business Recovery
"While It la true that there waa a lull
In bualnena Immediately following the dec
laration of war, whk-h continued for a
period of two or three weeka and affected
practically all llnea of Induatry over the
entire country, It la juat as true that
throughout the central atatca the recov
ery haa been aa pronounced and effective
luring the laat ten daya."
Bo raporta C. P. Henderson, vice preal
tent Of the Regal Motor Car company,
Detroit, Mich., who during the last week
rlalt.d Omaha.
"The altuatlon two weeka ago waa con
sidered critical by the large automobile
manufacturers of Detroit and It Is, Indeed,
gratifying at such a time aa this to mote
the rapid change that Is now ao clearly
ipparent throughout the territory named."
3UTL00K IS PROMISING,
SAYS DODGE BROS. OFFICER
With the exception of a tendency toward
tonaervattve buying on the part Of auto
mobile purchasers the European War haa
affected the automobile trade to a very
small extent In the east, according to A.
l'hllp, General aalea manager for Dodge
Broa. Mr. Thllp baa Just returned from
a two weeks' trip to New York, Phlla
lelphla, Hoeton and other eastern points
ind la enthusiastic over prospects for the
:omlng year.
"One thing that served aa a source of
considerable surprise and gratification to
me Waa the great Interest shown by pros
pective buyere In the new car which
Dodge Broa. will bring out for 1915. While
I waa prepared to find the trade Inter
ested, the fart that we have done little
or no advertising In that aectlon haa led
me to believe that few purchasers were
acquainted with Dodge llroe.' plana. Many
prospects In the eaat have Informed our
dealers that they Intend postponing their
purchase of an automobile until they have
Been Dodge Broa.' new ear."
Hhnars with one blade raw-edged and
the other knife-edged have been Invented
to enable even an Inexperienced perann
to carve poultry neatly.
The reaulta of three yeara of explora
tlons on the Indo-Tllietan frontier haa
yielded very extensive geographical and
ethnological reaulta. A total area of HO..
000 square mllea of previously practically
unknown country haa been eurveyed ex
tending along the entire frontier, from
Bhutan to Burma.
Prove Value of Car
by Demonstration
Over Some Bad Roads
If a man won't believe, "prove It to
him," haa come to do a canon of modern
bualneaa. It 1st rue of merchandising, of
agriculture, of manufacturing and of Bell
ing automobiles. People no longer buy
motor cars upon what tho salesman says)
they want to know what they can do. By
way ef Illustration:
"II. O, Albert of Kallspell suns Into
our office here In Billings," writes R, A.
Dewltt, manager of the Cartercar Mon
tana company of Bllllnga, Mont., "and
after looking the Cartercar over and
taking a demonstration told tia that If
we could get the car overland to Kalls
pell, a 174-mtle trip, he would buy It. We
took him oa at onoe gad ws started.
"At the time the roads were very muddy
and bay all over the weetern part of the
state and we had three divides to go over
Including the continental divide, (,T60 feet
above sea level. We plowed through mud
la the foothills and snow and mud In the
mountains, yet the Cartercar never fal
tered. We also had to oroaa the Flathead
Indian reservation and through a greater
part of this there waa simply a trail.
From Mlasoull to Kallapelt, 160 miles, It
rained the entire dlstanqe, but we ar
rived In Kallapelt on schedule time with
an absolutely perfect core."
"Needless to say Mr. Albert took the
rar and gave me an order for a carload
of four more gearlesa transmission ma
chines for Immediate delivery and t have
Just returned from Missoula, where we
unloaded the cars. I was accompanied on
this trip by Mra. Dewltt and Mr. Albert.
We alao carried four large ault caeea."
"We took a photograph of the car In
the snow and mud ,740 feet above sea
level. In It patches of anow may be Been
plainly upon the mountain aide In the
background.
War Lords Draft
Motor Vehicles
Into the Service
Interesting light la thrown oa the meth
ods adopted by the French and German
Kovrmmcnta to subsidise motor trucks
for military uses by John N. Willys,
president of the Willys-Overland com
pany and builder of the Garford and
Willys Utility trucks. Mr. Willy has
Just returned from London, England,
where he remained several weeks after
leaving tho continent shortly before the
actual opening of hostilities.
"The war lords of Europe early fore
saw the superiority of the motor truck
over horse-drawn vehlolea as a means of
transportation," aaya Mr. Willys. "This
statement Is verified by the precautions
they took to reserve the right to uae large
batteries of heavy duty vehicles pur
chased for commercial uae by private In
dividuals or corporations. They realised
that In case of war the manufacture of
automobiles on their side of the Atlantic
would be at a standstill. Consequently
they adopted measures to assure them
selves of the proper motor equipment
even under such straits."
Join StwdeWaker A rar.
Gab. & Farker, Register of the United
fitates, and Secretary Morslra of the
Bratlllan embaasy are recent purchaaera
of Studebaker cars In Washington.
Every Line
Proclaims Quality
NEW .
LIGHT FOUR
$1285
Here is a new light five-passenger Olds-mobile for
the man who does not wish to sacrifice the highest
known quality of refinements, simply because his
needs do not call for a car of great size.
All the inherent goodness of the "greatest six cylinder car of
America" has been retained in this smaller model. Nowhere else
in a light car can you look for such features as Delco starting and
lighting system; overhead valvo motor, with aluminum silencer
and automatic lubrication on rocker-arm bearings; Circassian
walnut woodwork; instruments set flush on tho dash; cast alumi
num foot and running boards; artillery typo wheels with hickory
spokes; and, greater than all theso tho name Oldsmobile, which,
since the beginning of the industry, ha stood for everlasting satisfaction.
Coma In today or tomorrow and namlna this naw car.
DRUMMOND MOTOR CO.
2568-72 Farnam St., , Omaha, Neb.
O 09
IX
a .Banners ospntuS)
acj
Apply the Emergency Test
in Buying Your Car
To be fair to yourself you mutt
make the car you buy prove its mettle un
der extraordinary condition. Don't
be satisfied with alO-mile trip over the
boulevards. Oo for a 50-mile road test
over every sort of a road, up hills and
through sand and mud. Then and then
only will you have a real line on the kind
of a car you are putting your money into.
Our Fastest Selling Car
Tests of this sort have made the
Chalmers "Light Bit" the fastest selling
car we ever built.
That Is why we urge you to apply
emergency test because we are con
fident If you make this car show you its
quality tinder unusual conditions of serv
ice it will be your choice.
And because we build the Chalmers
"Light Six" to cope with any and every
emergency of the road, because we insist
that every part in this 1915 Chalmers
"Light Six" be of the highest quality,
we can truthfully say that of SI 650 this
car is a far greater value than any
other car in its price class,
Haa a Costly Car Look
Examine the refinements of care
selling around $2000 and then examine
this 1913 Chalmers "Light Six." You'll
find it fully comparable point for point.
If you could put all the cars in the
same price class with the Chalmers 1915
"Light Six" in a group your eye would
instantly seek out the Chalmers "Light
Six" for the superior grace, the more
distinctive beauty of its clear sweeping,
true streamline body. And this is one
reason why this car is selling so fast all
over the country to men who formerly
have driven only the highest priced cars.
It satisfies men who really know car
value.
No effort has been spared to make
the 1915 Chalmers "Light Six" more
convenient, more comfortable than any
other "light six" on the market. And
the only basis upon which we ask your
consideration of the Chalmers "Light
Six" is that it offers you more motor
car value for the money than any
other.
When you choose this Chalmers
1915 "Light Six" you establish your
reputation as a shrewd judge of auto
mobile values.
We are absolutely sincere when we
say that we do not want to sell you a 1915
Chalmers "Light Six" until you have
Quality First
examined other "light sixes' and com
pared them, and until you have put the
Chalmers "Light Six" up against the
harshest road tests you can devise. For
we know that no other "light six" can
show the same real motor car value.
We know that once a man has
examined the Chalmers "Light Six"
minutely has seen what it will actually
do in service he will be a Chalmers
owner forever.
A few big features of the 1913
"Light Six": a different kind of auto
mobile beauty; unusually handsome
finish; Pullman-like comfort; a 48 H. P.
long stroke non-stallable motor which
"stays put"; graceful molded oval fenders
of both strength and beauty; 41-2 inch
tires "Nobby" tread on rear wheels;
unusually complete equipment including
Chalmers-made one-man top of silk
mohair, quick-acting storm curtains;
five demountable rims, one-motion
Chalmers-Ents electric starter, which
makes the motor non-stallable, Klaxon
horn, electric lights, etc. And perhaps
the greatest feature of all, the unusually
high quality in a car at such a price.
You Can't Tell Through a Window
So we ask you to come In and see
this car at close range and let us take you
for a long drive. We want you to sit at
the wheel and get the feel of this great,
powerful, smooth running car. A real
automobile ride is awaiting your con
venience. Arrange for it today.
Stewart - Toozer Motor Co.
2044-6-8 Farnam St, OMAHA