2-P
TTTH
OMAHA
SUNDAY
iu;k: ocror.KK 4, ion.
i i
EAST RECOVERING FROM WAR
Freer Baying Now Than Prevailed
at Opening of Struggle.
NO 1UROFEAJ? COMPETITION
A Bfricai Aetoroeklle Will Have
Flel, Aeeere'lea; to Puckari Mnn
la ew York, Dae to War
Across tbe read.
M. J. Budlonr. president of the Pack
ard Motor cnmptny of New Tork, laid
In recent Interview, that he con
fident that the sale of high grade Amer
ican cars would suffer very little as a
result ef the European war,
"The war haa naturally affected bus
Ineaa In New York mora than It ha In
the weit, and the automobile Industry hai
quit naturally auffered mora heavily
thin commerce in maple necessities,
aid Mr. Budlona. "Hut that Injury can
not be very irrtat or permanent. Fven
now, with the war enly a few weeks
old, I notice evidence! of much freer
buying than prevailed with ths openlnx
of tha struggle.
"The rapacity of tha fnlted Ptatea for
adjusting Itself to Intend situation!
will prevent business stag-nation, now
that the first arest shock of Europe's
terrible tragedy la over.
"A large number of American! ho
ordinarily iprnd tha summer and early
fall month! In Kurope ara now forced to
return home and In msny casea without
the ran thry had Intended to buy Is
Kurope. Tlila meana an Immedlata and
greatly Increased demand for high clan
cari made In America. Again, we have
recevd many order from men connected
with various Induitrles (hit bava Im
mediately prospered aa a result of tha
war, and who. In seme rases, hava mada
tremendous iiima In an Incredibly short
time.
Foreign i ompetttloa Kit.
"Owing to the foreign manufacturer!
Inability to insure delivery and to sup
ply puts, the European car competition
will be practically eliminated for the
time bolnif. Many of the men who have
driven foreign can exclusively In the
pat, have done so merely from habit
and have never realized the superior
qualities of the A merles n-made car. In
variably their flrat purchase of an Amur
lean car leads to their complrte con
version. Present Indication being that the war
In Kurope will not be terminated loon,
business Interests and popular sentiment
are bound to settle speedily to a rational
bails. Kurope'i necessity will he Amer
ica's salvation. Kor example, right now
representatives of continental countries
are negotiating here for the purchase of
hundreds of heavy American motor
truck. The Kuropean production of
motor trucka has always been limited,
and now crippled, as It Is, by the rev
ises ef war, Europe must turn to Amer
ican manufacturers as the sole source
nf thla product.
"I confidently predict a gradual riad
Justment of trade conditions to meat the
new requirements that hava been thrust
upon ui. There Is no real foundation for
calamity howling. Meanwhile we Intend
conducting our business aa we have In the
past, selling as many cars aa we ean.
From the present salea and prosnccta
we have listed, the prediction Is that the
season will be a busy one."
Studebakcr Shows
Increase in Sales
for Present Year
Htudehsker branch houses and dis
tributers from all part of trie, l nlteil
State, show wonderful gains In sales
over the some period a ar ago, ami
the company la frankly advertising the
actual figures to show thst the gain Is
not local to any part of the country.
Drenches from the Atlantic to the Fs
eJflc. show big gain representing any
where from 28 to MO per cent.
For example, during the first two weeks
of September, 1914, the amount of Stude-.
baker business done at trie branch In
Kansas City wns lirm.t, n nnlnt
during the game two weeki In 1911, sad
other branches show equally HlHiii.b't.n
gains during the same two weeks. Thus:
Chicago, J27,4, as against I7S.670 In
1913; Atlanta. 1314. IDI.W. as against tll.WCJ
for lir; Uoiton, 1314. $'!7.5i3. as against
In 131.1; Pallas. 1114. i:AW. a
aeslnxt K.2ra In 191S; Minneapolis, 1314,
IHMM, as nKnlnt VCi.KT, In 1313; end
Philadelphia. 1314, $T.71, as sgalnst I13.7X
In 13.3.
Rintebaker dealers claim that this won
derful increase In business not only ahows
national prosperity, but that the new
13ir. Htudebaker rirs, with their Improve
ments and refinement have met with
Instant appreciation from the automobile
buying public.
Improvement! In chassis design have
brought down the weight of both the
Btudcbaker Four and the Htudebaker Hl
lM pounds each.
The present tpe Htudebaker motor has
always been a beautiful example ef the
more recent school of motor design, but
their Improvements and refinements have
Increased Us power and efficiency over
the design of a year or two ago.
The Studebaker Four In a recent relia
bility run made In Wisconsin covered i
mllis with a perfect score and from an
economic Mundpulnt showed 4 consump
Hon of twenty-two and a half miles to
the gallon of gasoline.
I'ealers everywhere are reporting the
most fluttering teste for both power and
efficiency and they claim that the publlo
la very quick nowadaya to appreciate good
motor car design and for that reason the
Increase In Htudebaker business for the
last fvw week ha Wen' remarkably
great.
OVERLAND RUNS MAIL TRAIN
Makes Better Time Than South
African Railroad Engine.
PLOWS THROUGH SAND AST) BUSH
Despite Bad Heads, Makes "tO-Mlle
Trip In light llonr and Thirty'
Mlaetee Better Than Rig
Mall Trala.
DEMAND FOR CADILLAC
EIGHT SETS NEW HIGH MARK
How Intensely the entire oountry li In
terested In the new eight-cylinder
Cadlllao li shown by a statement Just
Issued by General Manager W. C. Iceland
of the Cadlllao Motor Car compnny.
"Even discounting the enthusiasm
shown by our entire organisation. It Is
evident thus early that the coming auto
mobile aeason will be unusually prosper
ous," Mr. Lelsnd Bay a.
"Our new car has literally taken tbe
country by storm, and the demand and
enthusiasm far surpass any that have at
tended the announcement of previous
Cadlllao models.
"It la safe to say that If we bad .
of the new can ready, we could ship
' every one of them.
"Because the new design wag put tinder
way somewhat later than uiual and be
cause It has necessitated the Installation
fat much new and Special machinery
equipment, our plant! are not yet In the
full awing of eight cylinder production.
'We expect that In 4 stiort time, however,
we will ba working 4 larger force than
.ever before."
Packard Motors in
Ambulance Service
Ambulance work haa been added to the
repertoire ut ruing assumed by guto
mohilns oporetlng under war conditions
In and nbuot Paris. Among the distin
guished AmerUaua who have volunteered
for ainbulanc service Is Rnhert Bacon,
former American ambaauedor to France,
lie visited the headquarter of the Pack
ard Motor Car company of Paris to pur
chase a car for Ameilcan ambulance ser
vlce use. It. N. (loode, the manager, ex
pressed his desire to provide a car for
ambulance service without charge and to
drive It himself, lie Immediately had 4
car equipped for the work. The first Job
waa 4 dash for lYilommlers with Mr.
Cat'un and two doctors to get 4 wounded
Kngllih general. Mr. Hioon, In 4 small
car furnished by tha French government,
hag alnce been accompanying; Ooode'g
ambulance on Ita various trips to rsaous
wounded warrlori.
One of Qoode'g assistants, named Clarke,
las left for volunteer servl' with tha
third army signal corpi. driving one of
the ran formerly operated In connection
with the European rental service. His
bunkmate Is Haron Henri da Rothschild,
who volunteered fof service In the Kng-
llsh army as chauffeur.
NEW AftiD COSTLY "FREE
: AIR" OUTFIT AT POWELL'S
During the last week the Powell Supply
company haa Installed an Allls-Chalmers
near connecting outfit consisting of an
Induction motor driven compressor, com
plete with 4 pressure governor, which
eutemaUeally starts or stops the com
pressor at 4 predetermined maximum and
minimum pleasure 4lr gauge, reservoir,
witch, fuse, Insulators, eta.
. When your tire need air, If you drive
up g front of the Powell fluppty com
pany, no matter what the hour Is, you
will find the "free air" outfit on the Job
-with plenty ef pressure
An Overland roadster recently per
formed the feat of beating the fast Natal
mail train on the long trip from Johan
nesburg to Durban, according to dis
patches received at tbe Willys-Overland
company from their South Afrlcnn dis
tributors. Despite the hard going en
countered throughout the run, the car
succeeded In bettering the time of tha
train by 8 hours and 30 minutes on the
round trip of Ml miles.
The trial, which was the first authentic
run over the long course, created a last
ing Impression among South African
motorist, ti e majority of whom declared
that It could not be accomplished owing
to the terrlflo road condition. Public
magistrates actei as official timers for
the ev nt.
A la rue crowd saw the sturdy little
Overland and the big mall train leave
Johannesburg station at I o'clock on 4
Saturday evening. The car reached Dur
ban, the end of the first lap, at 1 36
o'clork on the following afternoon, five
hours ahond of the train, after making
stop at all points where the train was
scheduled to stop to take on mail or
change engines. At GO on the same day,
the automobile and the train left simul
taneously for tho return trip. The Over
land reached Johannesburg at 1.30 p. m
on M no lay, three hours ahead of the
train, which made both trips on scheduled
lime.
Hoads In Bad shape.
The duttanoa Is equivalent to 4 trip from
New Tork to t,oiitnvlll. Ky., which would
not be considered particularly noteworthy
in the United 8tatcs where automobiles
are In general use and roads, for the
most part, are In excellent snaps. But
those who realise the extreme condition!
encountered In South Africa declare that
the time recorded Is remarkable. The
roads are rough and sandy, In places be
coming merely bush tracks. This In Itself
discourage lng distance automobile
runs. In addition, the Overaldn waa de
layed by 104 galea marking the boundaries
of the large African ranchea. The driver
was farced to bring the car to 4 dead
atop, dismount, drive through, then atop
and oiose the gate beforo starting on his
way- The only Involuntary stop waa
caused by 4 puncture on famous MaJuba
hill.
The run la considered a great test of
skill and endurarre oti the part of the
driver, who handled the wheel from start
la finish throughout the round trip.
Prom 4 o'clock on . Saturday afternoon
until i 30 Monday afternoon be was with
out sleep, having only a ahort rest of
five hour during the two day. The
passenger, who accompanied him, wa
unable to handle a motor car.
The ear used la a roadster of standard
construction with mudguards, windshield,
lights and full equipment throughout.
Oldf ield's Racing
Cars Here Waiting
for Flyer Beaohey
The two faatcst dirt track cars In the
world, belonging to the veteran speed
bug. Psrney old field, are In Omaha this
week, awaiting the arrival of Lincoln
Hcachey, with whom tHdfleld Mart wpst
on an exhibition tour after Ak-Bar-Ben.
The cars are no other than I lie famous
horsepower front drive t'hrlttle and
the loo-horsepo'.ver Flat f'yclone and they
are on exhibition in the windows of the
Drummond Motor company and Mas
ter Hales company, respectively.
Just at the present time the Fiat Cy
clone li a car to which special Interest li
attached on account of Us performance
et St. I-outi on September SO, when Old
field broke all world's records from one
to five miles, making the mile In forty
four seconds, the two mlWw In 1.27 and
the five miles In 3
M. H. Livingston, manager nf the Mas
ter Sales company, point with pride, to
the fact that the car I equipped with a
Marter carburetor, lie maintain thut fat
track driving comprint' ono of the hard
est teat to which a carburetor can be
put. The cxaitlng nature of the work,
he aya, demand the very beat In car
buietor construction and design. A per
fect mixture must be had at all times, for,
In order to make the best possible speed
on 4 track, the car must get away like
lightning out of the turn, which would
not be possible If the slightest ovarloadlnj
of the carberutor took pl . It I a qut
tion of alternately opening nd closing
the throttle to lta fullest extent, accom
plishing each operation by ono quick
movement of the foot, (inly a perfect car
buretor can do its work under these ex
acting cond It loins and Oellver the motor's
full efficiency. In a talk which Mr. Liv
ingston had with Oldfleld recently the
latter told hi in that he had been one of
the first to use the Master carburetor In
racing, aa Its simplicity and completeness
of design had Instantly appealed to him
He further added that his actual racing
experience had more than confirmed his
first Judgment. Racing drivers naturally
Insist on the very best that they can pos
sibly get in any Una and the fact that
Oldfleld uses a Master when be goes after
world records is In Itself a sufficient
recommendation for the carburetor.
OAKLAND CAR MAKES
CLEAN ENDURANCE RECORD
In Kneland and on the continent, pros
peotlve car buyer pay a great deal of
attention to the performance of cars In
endurance and reliability contests. A
clean score for 4 car mean publlo favor
and rales for the manufacturer. This
contest Idea s growing rapidly In the
United Ptates. In this country, however,
only stock cars are used without any
special preparation whl'.e gcroaa the water,
the cars the tuned up to the highest de
gree and In many cases special cgr are
built to win these contests.
In the rec-ent Lake Tahoe endurance
run from San Frannlaco to Ike Tahoe
Tavern, and return, 4 dlstanoe of US
miles, a now stock model ST Oakland
touring car made a clean record. This
car had been run only a few miles before
entering the contest and the only preira
lion made was to oil It up and fill tha gas
tank and radiator. Not a single adjust
ment waa madea on the entire trip. Tills
run Is a severe test for any ear; at one
place an elevation of over 7,000 feet wae
reached. The new Oakland proved that
It had plenty of power to negotiate these
neavy mountain grade. Not a bolt or
nut was loosened, which speaks well for
Its sturdy ooastruotloa.
v . '
bee readers are too Intelligent to over
took the opportunities In the "want ad"
olumna They're worth while reading.
Saxon Cars Are Now
Put to Many Uses in
Different Sjsotions
As an- Indication ef the widespread ap
peal of the small car, the Saxon Motor
company has Just made known some In
teresting facta about Saxon carg in r
vloe.
One owner, a real estate concern In De
troit, contributes 7 toward the pur
chase of a Saxon by each of Ita salea-
men. Another owner who aells adding
machine drives his car about In making
culls and displays a miniature adding
machine on the hood of the automobile.
Among rural free delivery carriers
Saxon car ore In frequent use. One of
these carriers In South Carolina covers 4
twenty-elght-mlle route In one hour and
forty-five minute, making over 100 stops
in recent action of tho governiqent In
Increasing the allowance of rural free
delivery men and extending the territory
to be covered by them has caused many
te be Intortsted In small automobiles ol
low operation and upkeep cost.
In one day the Chicago dealer of the
Saxon company sold cars to a priest, an
Instructor In a technical school and' tho
head waiter In one of the leading hotel
Another owner near Chicago, a woman
it years old, drives her car herself.
The leading man of one of the largest
moving picture oencerna In the countrv
located in New Tork, employ hi car in
4 popular "movie" play now running In
mentor to every large city.
Marathon Tires
Cut Ten Per Cent
in Price Friday
The Akron Rubber and Supply company
of Omaha ha announced that a reduction
of approximately io per cnt In tire r rices
will be registered on Waretlion tire, for
which the Akron company Is distributer
for Nebraska and Iowa. This reduction
waa made effective on October i.
While the price list has been cut down,
the local agency wishes to emphaslie that
there has been no corresponding reduc
tion in quality. The Marathon tires are
built entirely by hand In order to Insure
absolute accuracy and to prevent errors.
Hand manufacture iniures most possible
quality and quality Insure longest mile
age for the owner. Sea Island cotton
fabrics are used and tha fabric la so
woven as to allow complete impregnation
of rubber.
For the purpose of obtaining uniformity
at all point nnd to avoid over-cure or
undcr-cure and to multiply the wearing
renlstene Marathon tire are wrapped
and cured In open steam. Marathon engi
neers have found that method superior In
treating tire.
The Marathon tire carries a u.noo-mile
guarantee with It. In the cae of Imper
fect material of workmanship, lessening;
the tire mtleiige Mow 6.000 miles, new
tires, are txchanged tinder certain stipu
lated conditions.
C( rrect route. While at a standstill in
the road and unable to determln-i the
proper course to pursue he notice! the
Imprint of Klre.tone Non-fkids In the
trail before him
S Mr. Fumk, "F'?etone Non-Skida
have pulled n.e out of many a former
LOST, FOLLOWS TRAIL OF
FIRESTONES TO THE ROAD
After finishing a motor tour from Chi
cago to Seattle. W. ll. Funck, general
manager, Hewltt-Lta-Funck romrany,
Seattle, had many Interesting expediences
to relpte.
At one time while traveling through
M ntuna he becumo confused a to the
FIRESTONE LOOKING FOR
MORE SPACIOUS QUARTERS
R. J. Firestone, sale manager of the
Firestone Tire and Rubber company. Is
in Omaha with a view toward soliciting a
location for 4 new building to house the
local Firestone branch. The Increased
business In Omaha Is such that the pres
ent quarters will not accommodate and It
Is absolutely essential that more spacious
quarters be obtained.
nievlaa Convalescent.
Report from Johns Hopkins hospital.
Baltimore, tell of the convalescence and
probable recovery of II. w. Blevln. To
ledo Studebakcr distributer. Mr. Rlevln
1 one of the big figuri In the automo
bile Industry. Hi contract calls for the
delivery of 18,080,000 worth of Studtibaker
crs annually.
TOPS
HACKS
SEAT CXJVEI19
TIKE COVEH8
IJNKX COVERS
cvsmoNS
DUST HOODS
RADIATOR HOODS
TRANSPARENT SHflETINa
LEATHER REPAIRING
FENDEIIS COVERED AND
REPAIRED
ROWS STRAIGHTENED
DENTS REMOVED FROM
PANELS
Anything in Leather or Fabric
That Can U Done.
Tha Holly Auto Trimming Go,
"EXPERTS'
0318 Heresy
Btreet.
Omaha, Mob.
9ouf. S703.
Our Work Vpeakg for Itelf.
It Tsars With pruntmoBd.
difficulty, so I belicvr 1 will follow this
trail and sec what happens ;'
For nearly ; miles he was ahle to fol
low the N.m-kld Imprint, which proved
a true guide and eventually li hUn In'o
familiar terttory. "Firestone have never
failed me yet." affirms Mj. Funck.
r . ... 11 . n 11 1
1
The Tire That is Puncturc
?mtGuaranieed LEE i the "only pneumatic tire definitely guaran
teed to lie jiuncture-pRiof. LEE opens a new era of tire
service yields amazing mileage.
Knitedded in the pure rubber cushion of this sturdy
"vanadium" rubber tire are impenetrable but flexible
layers of small segregated steel discs (see Illustration)
shielding the inner tube and carcass from puncture.
The LEE Zig-Zag is a scientific and non-skid tread.
VpeJ sijlBi ssms23
TIRES
rfiEliMATIG, KON-SKIQ PURCTURE-PROOF
Complete Stocft Carried Here in Omaha
halkm- y WW UUzalJisa Tm
IliMiMM- .-.sa
CIIDDI V AAMDA PJV PHONE
',. uwr r h iff 1 r 1 1
. si.i.a.'s
HT.
OMAHA
DOIG.
out
THIS IS THE FAMOUS
aster Carburetor
No Springs, No Valves, No Adjustments.
MORE MILEAGE MORE POWER
LESS VIBRATION
A Carburetor that will make an
Martlng motor.
An AU-Weather Carburetor. Writ for
Kooklet.
MASTER SALES CO.
2218 Farnam Ktreet. Omaha, Neb.
Ite.veaee from Ato.
T. Oray Coburn of Norfolk, Va., fig
ure! that If tha license tas paid by the
owners of Etudebeker ears In and about
Norfolk were devoted to local road Im
provement the sum would be Itself suf
ficient to provide 4 complete system of
hlgh-gTe.de hlghwaya throughout the sa
tire tidewater Vlrglnls, region.
DO YOU KNOW
CT3
uu
pi
cm n
n? fs
ACTUALLY
n
U IL
PER MILE
SOLD WITH A DEFINITE GUARANTEE
imm RUDDER AUD SUPPLY COMPANY
DISTRIBUTERS 2522 FAR NAM STREET
TWO NEW
v (Q)U MODELS
Six:
7 y . iovr
eiHLt5Sw'' iv " -
X N -
t ; m ' f.-. , iir 1 11 11 in ir- 1 r-" ,
" ii.ii J' 1 lii r wshsswm issssi 1 1 1
Lower Prices and Higher Quality
A. FEW OF THE 10145 AUBURN FEATURES
SIX-FORTY
Sis cylinders, cast en bloc, 3H5V. Three-point gus
renBlon. Tnlt power riant- Selective tyue trngtalsalon.
Threat speeds forward 4nd one reverse.
Cone clvU'h.
t enter control and left-side drive.
Wheel bee 1?6 ltcba.
Tires 34x4 front and rear.
R1ais, demountable.
Shaft drive.
trow a fenders.
Stream-line body.
Oasollne tank on rear, with Stewart vacuum feed tp car
buretor. Gasoline gauge.
Full equipment without extra cost. Eleetrte starter,
electric lights, electric horn, windshield, speedometer, tlra
Irons oa rear, one-man top and hood.
Slx-pasneBger Touring, JBlIiM). Two-passenger
Roadster, $1,550.
FOUR-THIRTY-SIX
Four cylinders, T-head, east eubloc, 3,x5, Three-point
fusiiepalon. lolt power plant.
Center control and left-hand drive.
Jump spark Ignition.
Automatic carburetor.
Patented splash automatic lubrication.
Wbee) base 114 Inches.
Tlrea, 32x4, front and rear.
Rims, demountable.
Sireain-line body.
Crown fenders.
Gasoline tank on rear, with 8tewart vacuum feed to car
buretor. Gasoline gauge. v
Full equipment without extra coat. Electric starter,
elect no lisuis. electric horn, windshield, speedometer, tire
irons on rear, one-man top and hood. Five-passenger touring,
royal blue body and fenders, hood and flashings heavy black
enamel, 81 075- Two-passeager Hoadster, 81.075.
Dealers Wanted for Open Territory
MAKE THE AUBURN GARAGE YOUR HEADQUARTERS DURING AK.SAR.DEN
AUBURN AUTO CO., OMAHA
DISTRIBUTERS
2C5Q-61 Farnam St. C. O, WILSON, IVIfjr.
f