Tire OMAUA SUNDAY DEE: AUGUST UO, 1914.
9-A
SEE DELIVERY CAR BOOM
Studebaker People Establish Special
PiTision for Their Sale.
THE OUTLOOK IS SPLENDID
rkarle Van Horn, la rharsr t
( Sprrlal Department for Cor
poration, Tfclaka Trad
ltaa Jant Started.
Ono of the Now 1915 Maxwells
In accordance with lu general policy of
intensive market cultivation tha 8tuJ
bsker Corporation has tab11he1 a. spe
cial division ot Us sales department to
p'romuta tha fala of light delivery cara.
This division haa been placed In chart
of Charles Van Horn, a veteran, whose
national prominence dates back to the old
bicycle days when ha was sales manaRcr
for one of tha largest western manufact
urers. ;
Mr. Van Horna left the assistant sales
managership of another Detroit automo
bile company to assume his present posi
tion. II j Is thoroughly Impressed with the
wide possibilities which exist for the
lght delivery car.
"To a certain extent, Studebaker haa al
ways bean represented In the delivery car
field," asserts Mr. Van Horna, "our
'twenty' type of commercial car aa been
liberally In evidence for three years. In til
American cities. Hundreds ot our electrically-started
and lighted Tour' delivery
cars have been marketed durln? the last
season. The production waa relatively
small, but great enough to ensure wide
distribution and use in all aorta of condi
tions. Good Outlook for Light Tract.
"This year's experience haa convinced
us beyond a doubt that the demand fur a
commercial car of about l,500-pouul ca
pacity, with full electrical equipment, big
tires, Ttmken bearings and a full floating
rear axle constitutes a market, the ftultl
vation of which has been but barely' be
gun. "We will build a greatly Increased num.
ber of these cars for 1916. They will be,
like the cara of last year, mounted on a
chassis especially designed for commercial
work. A side from minor Improvements In
design and more attractive body colors,
they will differ but slightly from the cara
of last year, regarding which we have
never had a complaint.
"We will aupport them with an advertis
ing campaign which wilt conclusively
demonstrate their superiority over horse
drawn equipment. We will provide our
dealers with an abundance et facts to
push this proof home. We know that the
time is ripe for such a campaign and con
. fidently predict that, before another year
has passed, thousands of merchants will
be realising from experience the ad van
taxes of these cars as business getters
and money savers."
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New Packard is on
Its Way to Omaha
The Orr Motor Sales company hat been
advised of the shipment of their new t-3S
Packard salon touring car from the Pack.
ard factory last Friday. This Is particu
larly significant Inasmuch as the supply
of Packard thirty-eights waa exhausted
last April and customers all over ths
country have been unable to obtain the
smaller Packard model for period of
four months.
The new 3-38 and MS Packard ears are
in reality only a new series of previous
models with such improvements of details
and refinements as would naturally oeour
in this advanced stage of Packard de
velopment. ' '
DAWN OF BIGGEST SEASON,
SAYS SAXON MOTOR OFFICIAL
"Bountiful crops and a sound, stable
banking system have pulled American
business through a trying situation
caused by the breaking out of the war
in Europe," says C, F, Jamison, sales
manager of tho Saxon Motor company,
"and this country has settled down to en
joy the biggest year In Its history.
"There Is going to be a great business
done In this country this fall, The United
Ststea is the most favored nation In the
world. We are prosperous, we are . at
peace and shall continue to.
"The country Is blessed with the
greatest erops In its history, Millions
and billions of wealth are now being
taken from the fields, Tha country will
have more money to spend than ever
before and that means that everybody
will have money to spend as never before.
Huffman to Sell the
Paige Cars in This
Section of Country
In a trip through the west and south
west Sales Manager II. Krohn of tne
Paige-Detroit Motor Car company has
accomplished some results highly grati
fying to the company. In this swing
through the bumper-crop country Mr.
Krohn signed Paige dealer contracts with
at least six of the largeut distributors In
the country, whose business alone would
keep a fair slsed plant busy.
Among those who have recently Joined
with Soles Manager Krohn to spread the
fnmo of the Paige In the west and south
west are the W. I Huffman Automo
bile company, with salesrooms at Mit
chell, Sioux City, Sioux Falls, Lincoln,
and Omaha: the Munger Automobile com
pany of Dallas, Tex., and the Oreenlease
Motor Car company of Kansas City.
I knew that the new Paige line for
1915 had created quite 'some excitement
out that way," said Mr. Krohn, ' but
wasn't quite prepared for the reception I
really got I didn't have to talk Paige,
1815, line at all with the big distributors
we signed up. They knew all about it
and they wanted to talk Paige, 1915, line
to me. As, for the other dosen smaller
dealers we signed up well, Jt was Just a
matter of weeding out the applicants.
"I saw those crops we have heard about
grain elevators full and not enough
storage room In sight for the rest ct the
crops. If we oan Just fin . a way to get
those crops to their market particularly
Europe this oountry Is going to make
more money In one year than we can
spend In a . century. As It is, I believe
that the automobile Industry is going to
have a good year and the Paige will
break all Paige records which also la
'going some. "
GOVERNOR TURNS FROM
HORSES TO THE CADILLAC
Governor Samuel B. Ralston, of In
diana, has alwaye been an ardent lover
of horses. He loves tnem yet, out nas
learned to love the motor car also.
vM.nod bv his recent purchase of a
Cadillac. Now a part of the executive
stables haa been turned Into a garage.
and the governor uses the Cadillac more
often than he drives out behind his fine
horses.
Whether Governor Ralston win iearn to
drive the car Is a question. For the
present, he says, his son will dj ths
driving. For a long time the governor
has been besought by automobile men to
add a car to the executive equipages, and
for a long time resisted all attempt to
get his name on the state license lists
But he could not resist the lure of the
Cadillac He says he Is proud of Ms se
lection and that the members of his fam
ily are exceedingly well satisfied with It.
Goodyear Tires at
Ante-Bellum Prices
The Good year Tire and Rubber com
pany announces "No war prices on
Goodyear tires." F. A. Sieberllng, preal
dent of the company, thus explains) their
unique position.
' advanced Goodyear prices, as
others did theirs, when the rubber panto
came. Almost In a day crude rubber
roeo In New Tork from 65 cents par
pound to much over SI. And, as most
ot the world's rubber comes via London
or Antwerp, we saw uo way out fcr a
time.
"The New Tork supply was too email
to consider. European exchange was) en
tirely suspended. Merchant ships had
ceased running.
"But we have an almost world-wide
organisation, and we brought It at onoe
Into play. We are the world's largest
buyers of high-grade rubber, so we have
our own experts In London, coiomno,
Singapore and Para.
"We cabled our London people to buy
up the pick of the rubber there By act
ing quickly and paying cash they ob
tained 1,500.000 pounds of the finest rub
ber there. They bought before the ad
vancebefore the other buyers saw a
way to get London exchange or to bring
the rubber here.
"That big supply of rubber la now
nearly all on the way to the Goodyear
factory In Akron. It constitutes the best
ot the London supply. On tho Inferior
grades remaining, prices have sluce been
rapidly advanced.
"We have since taken other steps to
Insure us a continuous supply, all ot the
highest grade rubber. In all the chief
sources of rubber 'supply we hsve ex
perts -on. the ground., - All Is being done
that can be done to secure the best t-ub
ber, the efcebange to pay for It and the
ships to bring U here.
"The result Is that Goodyear Ore prices
sre now" the game- as-In June. We are
ualng .the-same, grade ot rubber and ths
same amount of , It ,s we always have
used In these tires,
' "We are running our factory with three
shifts of men, . twenty-four hours a day.
So lqng as we remain. In this fortunats
position on rubber, we shall supply tire
users at before-war prices to the limit
of our 'capacity. ;
Haynes Solves Task j
of Disconnecting
Motor from Axle
"The problem of providing a means of
disconnecting the motor from th rear
ale has been one that has continually
confronted the automobile enslneer s'nee
the early days of the Industry, and vari
ous ilevioea have been us,d to some de
gree of success," states 0. J. Cnrkhtll.
branch manairer In this territory for the
Haynes, America's First car.
"The cone type and dlso runnlng-ln-cll
type have been popular, but certa'a fea
tures of their action have led to the de
velopment of a new type ot clutch known
as the three-plate, dry disc clutch. This
Is an Ingenious arrangement of three
plates separated by heavy rings of ray-
bestos. The plates are held in contact
by a large spring and are enclosed In an
oll-llght compartment no that the friction
surfaces are entirely dry and free from
oil. This feature Insures a perfectly even
action of the clutch, sines the Influence
ot the irregular feeding of oil Is absent."
. i
J. B ECCLEST0N JOINS
APPERSON BROTHERS
Apperaon Brothers Automobile company
ot Kokomo, Ind.. announce the affilia
tion ot J. B. Bceleston. one of the beat
known automobile sales managers in the
country, with them In the capacity of
general sales manager.
Mr. Eocleston haa been Identified with
the Industry for many years, and was for
a long time In the retail fhM In Buffalo.
In the fall of 1907, when the late K. M.
Murphy, organised the Oakland company
he searchel the field for a sales manager,
and finally seleoted Mr. Ecoleston, who
held the post for over six years, and who
Dunt up a world-wide business.
Apperaon Brothers, who are the oliW
auto men In the field, having inanufac
tured automobiles for over twenty-two
years, are planning to greatly increase
their production for 1915. and will be in
the market with a popular priced line of
lour ana six cylinder models.
Everybody Reads Bee Want Ads.
Join Stndebakev Starr.
To link more closely the factory sale
organisation with Its force In tha field.
Sales Manager Oilier of The Studebaker
corporation has appointed the following
sia or special representatives: New
"iglana, O. N. Jordon; South Atlantic,
iwiwara a, Haybell; central west. J. M
upper; southwest, L. A. Tllloy: Pacific
coast, b. c. Willebrands.
Dodge Bros. Auto
in Great Demand
Voluntary requests for dealerships num
bered 6.U1 when a count was made re
cently by CnU-ti Manager Arthur t. Philip
and his sales force at IVxtge Brothers,
iH'trolt, Mich., and It wns found that from
0 to & per cent of the first year's allot
ment of cars had been contracted for In
moat of the sixteen districts. Not inn
Word has been Riven out repardln the
tar and district sales manairera report
that dealers have not demanded Intima
tion before signing. Tho sales ren'rsen-
tatlvea have reported to !odse Brothers
that the trade egnerally Is convinced iliat
tho company will put out a car that will
establish a new standard of value.
Overland Cars Sold
to the British Army
Twenty-two Overland nutomoblles were
sold and delivered on August B, to the
war department of Grnt Britain accord
ing to w-ord received from John N. Willys,
president ef the Willys-Overland rom
panyv who has Just returned from Kng
land. Together with a number of auto
mobiles of the same make already in the
service of the KiikHkIi army, the new
cars will be used for patrolling and
guarding the coasts.
Women Will Help
in Beautifying the
Lincoln Highway
The course of the L'ncoln hljllv.vay Is
to be bcautlfl d. from ncrun to ocean,
by the planting of trees, slirnbs and
flowers along each lile of the rondwuy
at a cost of $J6 0il0,0A.
Tho General Federation of Women's
clubs ha formulate! p'sns for beautify
ing the highway an 1 tins already re
ceived pledges or nearly tt.nOO.rvC.
Co-opeiatton of governors of the various
States and mayors of the various cities,
through wlch the highway pantus, has
btcn promised and local committees are
being appointed In the districts.
Fruit trees will be rliuvled along the
roadside by several stittca whith have
adopted a plan ot H. II. Williams, aalee
managor of the F. U. Btearna company.
Cleveland, O., makers of Vtoama-Knlght
cars.
New Series Mollne-Knlaht.
A tour speed transmission, spiral bekel
gear, full floating rear axle, addition' ot
roadster, limousine and sedan bodies,
placing cf center control levers closer to
the front seat, an Increase of $H In
price and minor roflnemenls, constitute
the new features of the New Series Mo-llne-Knlght,
product of tha MoHne Auto
mobile company, East Mollne, 111,
Manaae Canadian Males.
Vice President Benson of The Stude
baker corporation snnounoe the appoint
ment of W, T. Bush, formerly sales man
ager of a Detroit automobile company, to
be sales manager of The Studebaker cor
poration ot Canada, Ltd., at Walkcrvllle.
Mr. Bush succeeds C. It. Snoke, who has
resigned to enter another Una of work.
Satisfy the Police,
After several months of hard service
in the fire and police departments, five
Willys-Knights cars have been pro
nounced highly eftlclenX by Toledo city
officials. The cars were purchased by
the municipal government after a
thorough Investigation ot all prominent
makes ot automobiles built In America.
AMERICANS WILL TOUR
AT HOME IN 1915
"It Is my guess that In 1915 many
Americans who annually motor abroad
will become much hotter acquainted with
their country," commented President
John A, Wilson wf the American Auto
mobile association when he landed In
New Tork City the other day with a
fortunate shipload of people who had
escuped from the Kurvpean war lone.
"Granted that we need ttlany miles of
real highway to get our road travelers
to the scenic sections of the country, we
are Improving our arteries of communi
cation more substantially than Is the
esse even In France, where its network
of well-built rosds will serve the coun
try In' the warfare now raging," con
tinues the head of the automobile .or
ganlsatlon.
"Hut even the . foresight of a Na
poleon could nut look ahead to tha au
tomohlle age, and so It Is that the sur
faces of the most famous French high
ways have worn away under the stress
ot the multiplied traffic of the last few
years, a percentage of which has been
supplied by road tourists from other
countries, and with the United Utatee
as the largest contributor. French high
way experts are disagreed as to the best
method of resurfacing, though It should
be kept v In mind that practically every
French road has a base and la well
drained."
TO BUILD MOTOR STADIUM
Jack Prince Return to Old Haunts
Ahead of Speed Boys.
MAY BRING FAST ONES HERE
llnlMer of Fastest Tracks In the
t nlry Hopes k. Have Oae
Here la Time for Ak-tst-nen
Festivities.
John S 1'rlnre. well known promoter
of speed races and builder of more than
fifty bicycle and auto race tracks In this
country, is In Omaha to promote a
stiKlluni motordrome, whero motorcycles
may race earn other at loo miles an hour.
Prince Is well remembered In Omaha
from the old bicycle days, when he
staged races and raced himself In the
Coliseum. The old bicycle races were ot
as fast as the present Motorcycle races,
but they furnished all sorts ot Interest
U waa Mr. Prince who built th old
Coliseum on Twentieth and Lake street a
now used for the Pen, He haa been '
building motorcycle race track and
speedways In different parts of th
United Ptates during th last ten years.
He has built forty or fifty of thee. He
built the first wood blcyel track and
tho first wood motorcycle track, also th
first wood automobile speedway ever
bulk. All world's records are held on
tracks built by Prince.
Prince represents th Federatl) ef
American Motorcyclers and I going to
remain In Omaha for two or thre week a
end says If h ean find a good location
he will build a stadium motordrome and
bring all th great profesetewal motor
cycle riders of this country to Omaha aad
decide all the Federation ef America
Motorcyclers' championship her during
the Ak-?ar.Ben carnival this fall and
make Omaha th greatest motor racing
center ot th country.
Th Bee Want Ads Are the Best Business
Boosters.
Farmers Dnylaar Ante. v
An editorial In eae cf the western
farm Journals In commenting oa the
motor car situation during the t
twelve months asserts that "th auto
mobile population will be greatly In
creased among the farmers, as It not
only la a great time saver but It give
amusement to the family." Orders com
ing In from the west at tb Cole Motor
Car Co., according to President Cola,
bear out the statement made In. th
western pPr.
Old-Tlnar Plattfk
The Western league la full of old leagxr
satellites this season. Cy Morgan wat
an Athietlc, Lurid Lou Richie waa
Cub, Tea Covington was a Tiger and
t-rre are many other who -were natlon
"y known but a few years ago-
I
K0UNTZE RETURNS TO
3THE MITCHELL AUTOMOBILE
C. T. Kountse cf th First National bank
has purchased et the Mitchell Motor com
pany one of their six-passenger six-cylinder
Mitchells. This car Is of the regular
stock model, the same as Is used by a
number ot cltlsens of Omaha. Mr. Kountie
drove a Mitchell car several years ago,
but changed to one of a higher priced
make, and after driving that car during
the Interval It speaks well for the Mitchell
to have him come back to tbts moderately
priced car.
Other Mitchell cars delivered out of
Omaha during the -past week went to Mr.
Alfred Wlnstrom, Essex, Iowa; Anton
Barto, Malvern, la.; J.. W. Ballard, Bad
Oak, Ia. R. L. McKensle. Silver City, la.;
Max L. Glaaer, Kwlng, Neb., and Ralph
Peters ot Omaha.
FIRST 1915 HUPMOBILE
SHIPPED FROM FACTORY
With the shipment of the first 1015
Hupmobllcs last week, manufacturing
operations on the new models startea
with a rush at the Detroit factory of the
Hupp Motor Car eomany In the past
week. Bales officials declare that the
1915 season Is a full month ahead of pre
vious years In point of activity.
"One of the unusual features of Hupp
business this month, Is the great num
ber of dealers calling for Immediate de
livery of cara," says Commercial Mana
ger F. A. Hams.
"There will be more automobile sold In
this country than ever before In the same
length of time because the whole country
Is prosperous. y
Canadlaa Prospects Brighter.
W. T. Bush. Canadian Manager for the
Studebaker corporation, reports two big
contracts for Studebaker care closed last
week and sees therein concrete Indica
tions of bettering business conditions
across the border.
One of the best dealers In Montreal
signed up for a total of 300 cars and the
Winnipeg dealer sent In his order for an
equal number An encouraging feature
of both these orders Is the insistent de
mand for Immediate initial shipments;
- m
'
How Much Longer Will You
Stand on the Sidewalk?
You say you want a car but can't afford one.
' , Thousands of other men have said the same thing.
'And it was true in the past. But not now.
(Today there is a ear on the market a mighty good
car, too that you can afford, A car so low in
price that it won't hurt your pocketbook a bit. A
car so well built, so perfect mechanically, that the
upkeep cost is a trivial matter.
This Car U the Saxon
' In the five months' time since shipments were
, begun over 6000 owners have learned by experience
the remarkable economy and complete satisfaction
of driving Saxons. J
The Saxon is not designed for millionaires
though it's good enough for royalty to ride in. It's
built for the everyday American citixen the man
like you who wants the pleasures of motoring yet
doesn't want to tie up one or two years' salary in
an automobile.
What 395 Will Do for You
Just consider what $95 invested in a Saxon
means to you. It gives you a staunch, good look
ing, smooth-speeding car for pleasure or for busi
ness. It gives you the new Saxon, th 6er two
passenger automobile in the world at any
where near its price.
Call or telephone us for a demonstration. Tha
car will prove all we claim.
i
Lininger Implement Company
Omaha, Nebraska
Lii (LiHL
fforeWar Prices
Yet We Never Got Choicer Rubber
We Never Built Better Tires
There exists now a new reason most compelling for buying Good
year Tires, It results from war conditions.
These leading tires built of extra-fine rubber, in the. same way as
always are selling today at June prices.
Due To Quick Action
Early In August when war began the world's rubber
markets seemed suddenly closed to us. Rubber prices dou
bled almost over night.
Men could gee no way to pay for rubber abroad, and no
way to bring It In. We, like others In that psnlo were
forced to higher prices. But we have since gone back to prlci
we charged before the war, and this is how we did it:
We had men In London nd Singapore when the war
broke out. The larger part of the world's rubber supply cornea
through there.' We cabled them to buy up the pick of the
rubber. They bought before the advance 1,600,000 pounds
of the finest rubber there.
Nearly all this Is now on the way to us. And it means
practically all of the extra-grade rubber obtainable abroad.
Today we have our own men In Colombo, Singapore and
Para. Those are the world's chief source of rubber. Bo we
are pretty well assured of a constant supply, and our pick of
the best tbat'Birprod'Ued.
We were first on the ground. We were quickest in ac,n.
As a result, we shall soon have In storage an almost record
supply of this extra grade of rubber.
And we paid about June prices.
Now Inferior Grades Cost Double
About the only crude rubber available now for many
makers is inferior. In ordinary times, the beat tire makers
refuse it. Much of It had been rejected. But that "off rub
ber" now sells for much more than we paid for the beat.
The results are these: - '
Tire prices In general are far la advance of Qoodyesrs.
And many tire makers, short of supplies, will bs forced to
use second-grade rubber. j
Be Careful Now
V
In Ooodyears we pledge you the same-grade tire as always.
And that grade won for Ooodyear the top place la Tlredom -th
largest' sale In the world.
And, for the time being, our prices are the same as before
the war. We shall try to keep them there.
We accept no excessive orders, but dealers will be kept
supplied. And we charge them, until further notice, enly
ante-bellum prices.
That means that Goodyears the Best Tirea built
are selling way below other tires.
Goodyear Prices
It Is Folly Today To Pay More
30 x 3 Plain Tread
30X3VS "
34x4
9fl Al I I
37x5 "
$11.70
15.75
. 24.35
35.00
. 41.95
Gpqd??ear
AKRON. OrllQ.
No -Rim -Cut Tires
With AQ.WeatW Treads er Smooth
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
Vhi Company baa a oonaeotloa wnateyer with any otae rabbet coaoera waioa uses th vooayear r--r.
Any Dealer can supply you Goodyear Tire. If the wanted
ize ia not in stock he will telephone our Local Branch.
We Carry A Complete Stock of
GOODYEAR TTIIR.
OETialia Tire Repair Co.
HENRY NYGAARD, Prop.
22501 Fornam St. Open All Day Sunday. Tyler
