THK OMAHA SUNDAY ltKK: A I KIT ST i. 11U4.
ft A
NEW STUDEBARER FEATURES
Roadster find Smaller Six Added to
Already Extensive Line.
ALL PRICES ARE LOWERED
tars Coatala All Kqalpmvnt amd
Powr Ha Brra Inrrrated wltk
Lara-vr "ValYM fop All that
Prleea liar Ben Lowered.
l!g-htlrg ayttcm, Rssollne gaiiRc, dimming
attachment for headlights, switch locking"
device, antl-rumblo asnllno tank In flush,
crowned fender. Poheblor carburetors and
non-skid tires on rear wheels.
To Insure prompt deliveries In greater
quantltlea than ever befor Important ad
ditions have been made to the Studebaker
plants In Detroit and South Hend.
Ixcal Studebaker representatlvea have
received formal notification of the de
ta'la of the new Ptudebaker "four" and
"six cars. In addition to many Improve
ments In design the news Is of especial
interest as It Involves a radically lower
scale of prices.
Reduced weight, greater roominess,
more powerful motors, Tlmken bearings,
full floating rear axle, crowned fenders,
non-skid tires on rear, Wagner's separate
unit starting and lighting, dimming head
lights, switch locking device, hot Jacketed
carburetor, one-man type top, overslie
tires, and attractive lines are other points
of the announcement.
Additional Importance attaches to the
announcement as it contained tha first
intimation that the Btudcbaker corpora
tion has added to its line two new body
types a five-pasenger "si" and a three
passcngcr "four roadster.
The five-passenger "six" Is listed at
tl,3S6 and the seven-passenger "six" at
11,43). Instead of 11,675 as during the past
seaaoti.
The new three-paascnger roadster Is the
most striking departure irom the con
ventional motor car design. The body la
unusually wide, seating three persons
comfortably. That part of the seat re
served for the driver projects forward
about four Inches. The rear deck, which
is covered with aluminum, provides plenty
of space for a trunk or other oaggage.
This new model sells at $985, which Is the
same as the figure placed on the stand
ard five-passenger "four" touring.
Without Increasing the bore or stroke
of either the four or six-cylinder motor
Studebaker engineers have practically
added about 15 per cent to the power of
each. This was done by reducing the
weight of the cars . without sacrificing
strength, and by the use of larger valves,
an imprdved -exhaust manifold, conccntrlo
piston rings and lighter pistons and con
necting rods. -"-
Timkln bearings and a full floating rear
axle continue aa prominent factors in
Studobaker construction. All models now
. carry crowned Tenders and ftverstise tires,
with safety treads In the rear.' . 1 '
The equipment . on ll models Includcri
the Wagner separate uniV starting and
The Car with the
Marvelous Motor
Chandler Slogan
Motor car slogans came Into existence
with the Jlrst automobile placed on the
market and have been coined pretty fre
quently since. "No hill too steep; no sand
too deep," "The choice .of men who
know," "Ask the man who owns one,"
"Car with a conscience," "Car of the
American family," are all by-words that
convey the name of some particular car
to most of us.
I-atest acquisition to the lift of sloffnns
Is that put forth by the Chandler Motor
Car company of Cleveland "The car with
the marvelous motor" lurlng the com
ing year all efforta of Chandler salesmen
and advertising men -will be devoted to
placing the newest slogan In as many dlf
ferunt quarters of the country as possible.
"Chandler owners pounces the unique
distinction of being responsible for the
selection of the new sIokoii," says F. C.
Chandler, president of the company
manufacturing the Chandler lightweight
six.
"Our sales department first called my
attention to the great number of letter
received from Chandler owners referring
to the "marvelous motor" in their cars
These letters came from widely separated
sections of the country and to any one
reading over twenty or thirty of them,
the recurrence of the same phrase seemed
more than a coincidence. Furthermore,
the fact that the Chandler six motor is
of our own design and manufacture and
not a stock motor manufactured outside,
led us to adopt the slogan suggested by
our owners."
Packard Makes New
Record for 1914
Dunn the first six months of the
calendar year ' 1914, the "Packard Motor
Caricompany established one of the big--gest1
sales records In the. annals of that
Successful concern. During this period"
he company's 'net sales totaled,' In round
numbers. .$7,000,900, and the output .'of
motor -&rjiges . was utterly inadequate
to supply the demand. T
jr.-. , ..'.'
Profit Sharing is
Proving Great Big
Card for the Ford
A perfect avalanche of orders ha
swept down upon the local branch of the
Ford Motor company since the announce
ment of the new prices and profit-sharing
plan to Include purchasers of Ford cars.
More retail sales were made to local
buyers the first five dys of the month
this year than were made during the
whole month of August last year.
Mr. Gould, manager of the Omaha
branch, says that the profit-sharing plan
has met with a corresponding response
all over the country and that there Is no
question but that the 300,000 car produc
tion, on which the profit-sharing plan is
based, will be greatly exceeded. That
the Important question now Is, whether
the Ford factory. Immense as It Is, will
be able to supply the demand for cars.
Among recent purchasers of Ford cars
are: Fairmont Creamery company. Kim
ball Laundry, M. A. 1'lsbrow company,
Omaha Serum company, Tetrle Brothers,
R. U Harris A Co.. T. F. Naughtln & Co.,
Armour & Co. (2 cars), Hankers' Kealty
company. Western Klectrlc company, A.
U. Currle company, Standard Oil com
pany (S ears), Cartan ft Jeffrey company,
Boston Wet Wash, Arthur Btors Supply
company (I cars), Orotte Uquor company.
The I'antorium, Monarch Manufacturing
company, 1). Tuckaon, Martin Hasty,
George Hansen. P. W. Culklns. F. 1'.
Smith, 1). M.'llulqu'st. O. W. Ernst. Dr.
M. Hitchcock, F. J. Swoboda, H. F. Koat.
W. 1. Alexander, Dr. C. Armstrong, T.
U Blackett, K. I Mendenhall, Laura
Dennis, James Wralght, W. H. Uornbeck,
S. P. Jonas, J. K. Turner, Byron Itarte.
J. P. Jacobaen. H. Peterson. O. B. Bond
esson, S. A. Mcacham, Joseph Vltek, T.
U. Pettlgrew, William Jensen, M. Huller,
W. L. Edwards, William I. Bmlth, W. K.
Craltf. J. Chrlateneen, J. F. Beard, F.rnst
E. Crane. J. H. Marnette, F. It. DeBuse.
II. A. Auerback, I 11. Adams, 11. B.
Malkson, Barney Burns, Dr. C. V. Pol
lard, Ed Tytaak, Crawford A Boch, F.
Ktroud, C. O. Withers, E. Johnson, 8. A.
Meacham, Calvin Zelgler, Rev. A. T. Dor
Imer, J. V. Jensman, I F. Van Valken
burg. II. 1j. llelfrich, U W. fchleble,
Clarence Hughes, II. Peterson, James E.
Almy, Lily E. Williams, O. C. Cook, T.
E. Turner, F. E. Vogel, C A. Mllius, Dr.
H. Hirschmann, A. Kasmussen, K. T.
Harden, Von Dohren Bros.
Leonard Heads Johnson,
Walter Johnson and "Dutch" Leonard
are having a close battle to number the
ntst strtke-out victims. The Boston
I ortelcor, with 121, leads the Washington
wlsard by one. L
Farmer Comes Into
His Own After Long
Years of Waiting
! ' It looks In me an though the farmer la
I coming to his own nowadays," said Harry
It. Badford, vice president and general
manager of the Cartercar company this
week. "1 have a friend In Topeka, Kan.,
who wrote me a letter a few Oaya ago
that you ought to read. No wonder that
fanners are buying automobiles and vlc
trolaa and electric washing machine. I
was brought up on a farm myself and I
know whnt these things mean."
Mr. Radford turm-d to his files and the
letter he produced read as follows:
"The other day I drove out In the coun
try and stopped at the farm of a Shaw
nee farmer.
"This man has a farm which Is not a
really large farm for Kansas. It Is
half section, or a SW-aors farm. The soil
Is good and yet It would be considered
somewhat rough hy most farmers In
states like Kansas.
"This farmer was busy putting tip al
falfa hay. He has 140 acres In alfalfa.
It Is his main crop. He was just finishing
the first cuttlm and would then proceed
at once t.i cutting the second crop.
vHe told me he could reasonably expect
about TOO tona this year from four or five
cuttings. Its market value would aver
age from year to year $x,000 to $9,000.
"This farmer Is milking twenty-eight
cows. He retails the milk. He sells milk
to the amount of over W.OttO per year,
"The gross Income from thene two
sources alone, therefore, la about fU.OOo.
"Beside, on this farm are 100 hogs, a
small flock of sheep, an orchard, garden,
poultry, an annual crop of calves, corn,
oats which run about sixty bushels to
the acre.
"This farmer naturally haa an auto
mrblle, modern heating, lighting and
water systems In his home. His children
are college graduates and he himself Is a
college bred man.
"This farmer, and other such success
ful fiirnurs Is a real business man, a
manufacturer and merchant rolled Into
one; a man with a payVoll and bank ac
count, and a diversity of Interests and re
sponsibilities greater than the average
merchant in the average town.
"And as for mo," said Mr. Radford,
"I'm mighty glad the farmer Is having
hla day. No people as a class have
worked harder than the farmers and they
should be rewarded for their labors. I
do not doubt that there are many farms
In the United States that are doing Just
as well as this on In Kansas. May their
number increase."
' The moat desirable furnished rooms are
advertised in The Bee. Oct a nice cool
room for the summer.
Oakland Salesmen
Meet at Factory
"The new Oakland for 191R Is surely
destined to be a winner," said Fred W.
Warner, general sales manager of the
Oakland Motor Car company, at the close
of the annual convention of Oakland
branch managrra and branch house trav
elers at the factory at Pont lac, Mich.
"Every man who attended the riveting
and examined the new models Is Imbued
with the spirit of confidence and optimism
over 115 prospects."
F.very section of the country was rep
resented at the four days' conference. In
which the "get-together" and "grt-ae-qualnted"
spirit predominated, for, al
though this Is an annual event. It Is the
first meeting of the new organisation
which Warner has built up, and there
were many new faces to be seea.
Heat Affects la Loala.
In fit. l0ils the pennant bee Is) bussing
so strongly that every day Prrskltm
Hilttnn of the Cnrrilnnl receives letter-i
and telecrami, frun fans In Oklahoma,
Arksnvn. and Texas, asking him to re.
srv tnem 't for the World's erlsi
1n Ht. 1 Willis this fall More than K re
quests for reservations have already been
rwelved.
wan :
-. - ' ' ' ' . .. , ,. .
tUe ' Hew FLMJ
N $395
Actually tot as ttiiiU and up-to-date
a4 in thi picture. Equip ed wiiti n ind
Bhieldftop.slorm curtnin3,liimpa,tu ,
jack and tint repair kit. F.o.b.Detroi,
Jude the SAXON by What It Is Doing
The picture above represents the Saxon in a new dress, with a new
color scheme elegant dark bluo body and black running gear,
with running boards, headlights in front gasoline filler cap ex
tending through cowl, hinged bonnet and 38 other detail refinements.
WHAT you want to know about the
Saxon car is what it will do
.under the conditions in which you
would use it.
The best answer is to be found in
'what the Saxon it doing under all
sorts of conditions all over the coun
try. Over fi.000 Saxons are now in use iu
owners' hands. Everywhere they are
making good just as they are mak
ing good here in our own community
and surrounding territory.
Makes Good in Hands of
600 Owners
The test of owners' use is the hard
est test to which any car can be put.
Here are some of the things that own
ers say: "No road too difficult for
the Saxon." "Wouldn't trade my
Saxon for anything on four wheels
anywhere near the price." "I drive
my Saxon right over places where
otlier cars balk." "It .costs me 10
cents a day to run it." "Works like a
$3,000 car." "248 miles on seven gal
lons of gas." "Will do anything any
other car will do and a little bit
more," etc., etc.
Record of 27, 30, 33 and even 35
miles to the gallon of gasoline are
common. Tire cost is amazingly low;
repair cost practically nothing.
Wonderful Records in Public Tests
In different public tests the Saxon
has also proved its staunchness and its
economy.
On July 4 the Saxon demonstrated Its in
dependence of road Conditions by completing
SOUE SAXON FEATTKE8
Plenty of Room.
It? inarkable Comfort.
htjlinh, diNtinrtive appearance.
Greatest economy.
4-c) Under motor, 15 h. p.
Sliding; gear transmission.
l'ry plate clutch.
Itunniiig Itoarda.
Honeycomb radiator.
Wire wheels.
Easiest car to handle.
a 30-day transcontinental trip from New York
to San Francisco 3,389 miles averaging 30
miles to the gallon.
The same car, from April 8 to Iay 8, ran
135 miles a day for 30 consecutive days
4,050 miles averaging 30 miles to the gal
lon and 160 miles per quart of oil, covering
the entire distance on the original set of tires.
In 60 days this car covered nearly 8,000 miles,
as far as the average owner drives In two
years.
100 Saxon cars In as many towns all over
the country made non-stop runs of ZOO miles
each, averaging 34.53 miles per gallon less
than one-half cent per mile for fuel.
Secret of Wonderful Record
These remarkable feats are only a few of
the records being made every day In all parts
of tha country by the thousands of Saxon cars
now In uue. Thus the Saxon has proved con
clusively both In public tests and owners' use
that it will average greater mileage dally,
day in and day out, at less cost than any other
car In the world.
It Is easy to understand why these per
formances are possible, wheu you consider
the high quality of materials used In Saxon
cars, the standard features embodied, the
care employed in manufacture, and thorough
teHting in the factory and In the road tests,
the logical, scientific design, and the sturdy
construction.
Order Your Saxon Now
With all this evidence before you there is
no reason for hesitating to buy your axon
now. You who have been waiting to know
whether the car would make good can now
purchase with absolute assurance.
Why not get the benefit of the motoring
season, now at its height In a Saxon? The
demand for these sturdy cars la great, so we
urge you to act quickly. Come and buy now.
A New Regal Ride
Makes a New Regal Rooter
It's the old story of "the proof of the pudding."
You may have a pretty well-defined idea of what your car ought to be.
You won't realize what It really can be until you've seen and ridden in
the new Regal.
Plenty of room for five people; plenty of power to take them anywhere
with ease and a car that will stand comparison for looks with
any car at any price.
The new Regal is the car you've hoped to own, at a price you can
afford to pay.
What You Get-
Direct Elxrtrie Stsrtar
Electrlo Llshts, with "Dtmsnsr
Electric Hora
Slmpllnad Elsctris Wlrkt
Itomorsbls Motor Hsc4
OssoUas Saw Vatvas
I
Eatra SIM Brakw-ll lackns
Om Um To
UftSloa Drive
Csntar Csausl
100 to 0 lbs. Lm Wslkt
111-Inch Whssl I
Unusual Forsla Dsdaa
13 tach ToaJMra Dosrs
414a ch ftsar
AdjatsbhjWha eM
ImldsCurtahM
Demonstration whenever you say. Call or 'phone
T. G. Northwall Company
914 Jones Street, Omaha. Phone Douglas 1707.
REGAL MOTOR CAR CO., Detroit, Mich.
$1,085
STEWART TOOZER MOTOR CO.
Telephone Douglas 138
2044-48. Farnam Street, Omaha, Neb.
Tire Troubles
Which Goodyears Best Combat
These are the reasons the exclusive features which
brought Goodyears to the top. These are the sav
ingsproved by millions of tires which have won
them more users than any other tire in the world.
Rim-Cuts
im-uuts feature makes this
trouble impossible. Ve control it by iecrecy.
No other faultless way has ever been found
to end this major tire trouble a trouble
which ruins one old-typo tire in three.
Blow-Outs
countless blow
outs due to wrinkled fabric by our extra
"On-Air" cure. Thia extra cure on air
bags under actual road conditions costs
us $450,000 per year. No other maker
employs it.
By a patent method we
form in each tire during
vulcanization hundreds
of large rubber rivets.
This method used by us
alone reduces by 60 per
cent the risk of tread
separation.
Faulty
Anti-Skids
Loose
Treads
GoodIyear
a' AKNONiOrUO
No-Rim-Cut Tires
With AIl-WMtfaar Traaos ar Ssaswtk
Our All-Weather
treads are tough,
double -thick and
enduring. They
don't center strains at small points in the
fabric Being flat and smooth, they don't
cause vibration. They grasp wet roads with
deep, sharp, resistless grips.
High Prices llXS!!
our mammoth production has reduced cost
to minimum. Now 10 makes of tires all
lacking these features -sell higher than
Goodyear prices. Soma are one-third higher.
In No-Rim-Cut tires you get the best we
know. No maker can excel them. You get
four great features found in no other tire.
And you get a price which
is far below many other
i .1
makers. Are not tn
things worth getting?
r? IMO-Kim-Uut I ires PT?
mih Al'-WaaOW Traao. ar SsaorVN.
t. 4
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
Company h a twMMIss Imi with soy mhar rabba, owMrs whfcua km Ui OMdyaar asms
Any Dealer can supply you with Good rear Tires. If the wanted
size is not in stock he will telephone our Local Branch.
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