THh IWIA11A MJMA1 JIM-j: AHUS1 1114.
Maxwell Reduces Price of Car
PHOTO OF NEW 1911 "25" MODEL OF THE MAXWELL AUTOMOBILE.
be refunded to all purchases of Ford cars
t-tm(n August 1, J rl 4. and Auruat 1,
19:
To share profits with the btiyrr la novel
to Bay Ih.j least. Several persons have
Inaugurated co-operative businesses which
were asserted to Rive the purchaser a
shore In the profits, but most of Uiee
have fallen far short of the. mark and
nearly all have failed to make themselves
popular. Uut the Ford proposition Is
different. It actually Rives profit on
each car white the co-operative schemes
depend entirely on large amounts of pur
chase.
Prlee Also Red need.
Aside from the profit aha ring the price
I of the Ford has been reduced. Minimum
1 cost of purchHiilna; and sales departments
I and maximum efficiency In the factory
have tended to lower, year by year. Ford
prices until with the reduction this year
It seems as If It would be Impossible for
the price to be lowered. The new price
for touring cars has been declared at r.
With realisation of a share In the profit
the actual coat would be cut under 4M,
and on the sunabout, sale price (440, undfr
WO.
To show that Ford will in all likelihood
accomplish the construction of 300,000 oars,
221,SJ - car were built dorinf the last
year from August 1, 191S, to Aug-ua. 1,
11)14. Considering the increased facilities
and the attending Increased efficiency,
the Ford hope may easily be realized.
The total sum to be distributed among
purchasers on the profit sharing scheme
will be between 1 12,000.000 and tlft.000,000.
This la In addition to the $10,000,000 to be
distributed among employe.
CUT THE PRICEOF HEW AUTOS
Maxwell Motor Company Slashes the
Coit of New Model.
INCLUDES ALL THE FEATURES
ler Can Eaally Make Fifty Miles
Hear aa la Hill C'llak !
Haasaal Pewer Blr D
ul at the Start.
The most sensational wwi that the
utomobile world has heard In a long
time I ti. announcement that tha Max
well Motor company, Incorporated, De
troit. Mich., will sell It new mt
model at W6.
Thl news, coming out cf a clear aky,
.Is creating unbounded astonishment The
1914 Maxwell "ii" wa a tremendou
cller.
But a the trend of the time Is unmis
takably toward a still lower priced car,
the Maxwell Motor company decided to
male a "" car that possesses the fea
ture of a thousand-dollar car and offer
It at a price that would positively make
It the greatest automobile valus la the
wrorld.
Tha HIS model Is a big advance
ever the previous car. It contains
eeventeen new and dlsUnct features Im
provements that will at one favorably
Impress automobile Judge and automo
bile dealers.
These features Includi a purs streara
llne body, adjustable front seat. Blmms
high tension magneto, three-quarter ellip
tic rear springs, tire brackets on rear,
spring tension fan. Kingston carburetor,
clear vision wind 'shield, foot rest for ac
celerator pedal, tall lights with license
brackets attached, gasoline tank under
dash cowl, crown fenders with all rivets
concealed, headlights braced by rod run
ning between lamps; famous make of
antl-skld tires en rear wheels, gracefully
rounded double shell radiator equipped
with shock absorbing device. Instrument
board, carrying speedometer, carbu
retor adjustment and gasoline filler; Im
proved steering gear, spark and throttle
control being on quadrant under steering
wheel; electrto horn button c end cf
Quadrant
The new 1913 Maxwell is a wonder
fully easy car to drive and can quickly
attain a speed of fifty miles an hour.
As a hill climber of unusual power and
celebrity, the new Maxwell "" has al
ready signally distinguished Itself. The
Lick observatory victory of the Maxwell,
in which It broke the record by five
minutes. Is still the talk of tha automo
bile lnu;try.
The new '1911 modrl Is being rapidly In
troduced In Europe and other foreign
tounlrtoa and is meeting with universal
and unusual succesa
PROFITS TO BUYERS OF CARS
Ford Company Will Oire Purchasers
Share of Profits.
SALE PRICE LOWERED AGAIN
rlllaa Price of Ford Toariaar
Made 'While Profit "ami
Will Asaoaat to Roaaetfclae
RrtswMS 40 sad f0.
Car
The profit sharing system advanced by
Henry Ford a short time ago to the em
ployes' of th big Ford Motor company
has been extended one mors. This time
the buyer share In the profits, a new
scheme never before promulgated by any
American capitalist. In other words,
providing the Ford factory can maintain
such a percentage of efficiency that 300,000
cars may be built In th current year,
from $40 to $80. buyers' profit shares, will
Special Announcement!
We tviftli to announce that during the month of August,
we will inake aixx'lal prices on all Automobile Trimming Work
and Pointing, including soai covers, new tops, dust hoods to.
Although our prices will be greatly reduced, the quality
of material fend workmanship will remain (he same and carry
our regular guarantee.
We employ only the bent mechanic! and use the best of
materials.
Ily taking advantage
you will save money.
of thl Special' Mid-summer Sale
Dnor.ir.ioiiD motor co.
2508 Farnam St.
AUTOS CARRY PASSENGERS
ON COAST FOR FIVE CENTS
. Automobiles are competing with street
rare ta California, according to Frederick
"W. Thome of Ocean drove. Cel., carrying
taaaengera to and from their work at the
usual fare of 1 cent. Mr. Thome was
formerly a member of the firm of Benson
eV Thome of this city.
The Innovation I aald to bftva started
shortly after the new narrow skirts came
Into vogue. There were numerous com
t-lalnts to the trolley managere, because
of the hlKh step on the street cars. Th
ir.aoagement paid no attention to tha
complaints, and In open rebellion, a few
oubllo snlrlted rittsens at Long Beach
j, laced banners oa thetf motor cars, an
Bouncing that tbey would carry pas
sengers between certain, points, for
tet.ta each.
The idea was popular, and soon, a num.'
1er of smaller touring cars, alth side
dors removed, were in service. During
the rush hours, they afforded relief from
the crowded street cars, and piled Into the
machine In any fashion, on the svats,
floor, or running board of the machine,
the Callfornlana enjoyed a regular Joy
tide to and from work. The blockade of
street cars came to be a matter of little
concern for th automobile passengers.
and the new scheme has become so popu
lar that it now threatens to Invade Los
Angelea,
ANDERSON ELECTRIC CAR
REPRESENTATIVE IN OMAHA
Mr. Wright of the Anderson F.lectrlo
Car company, makers of the Detroit Klso
trtc. is spending a week in Omaha with
the W. L. Huffman Auto company,
agents for the Detroit Electric.
Thomas Edison recently bought one of
these cars.
Mr. 'Wright points out that the elect rio
la an all-season car and will go as fast
aa the traffic Was permit and with
mileage radius covering every require-
merit, lie advises that where the battery
equipment several years ago coraslated of
A plate, today the Detroit car has
battery consisting of 630 plates almost
three times as large and when It
Inown that the same slxe battery
used for operating a one-ton truck, de
ltveriiig heavy loads during the entire
day. It can be appreciated what the re
sults would be in a pleasure car.
SI Trafclee Disappear
ly using Klfctrtc Bitters. Bat remedy
for liver and kidney. Indigestion, dys
pf-psta and all stomach troublea. 60c aad
si
A Greater Paige;for 1915 at
the Record Price of
I
You cannot possibly appreciate the full significance of this "an
'nouncement until you have actually seen the new Paige "36".
Thenlike everyone else you will agree that an absolutely new
standard of value in the moderate price field has been established.
Paige cars have always been regarded as the pacemakers in auto
mobile value, but now, all Paige records have been surpassed. For
"this is the greatest Paige of them all" and the price is only $1195.
If you seek an explanation of the extraordinary value which you
will find in the new "36". consider, for a moment, the following facts :
quality of every cotter pin winch goes
into the construction of the Paige car
With practically unlimited resources
behind them, the. "Ten Associates",
have built welt and strong
They have made no compromises
with their own convictions they have
deliberately started out to build the
best car for the money in the world
and they have unfalteringly held to
this ideal.
In the light of these facts is It
ct range that the Paige should have
won such a signal success?
Is it strange that this company can
achieve each year new standards of
excellence which are impossible for
the less experienced less perfectly
equipped r manufacturing t organiza
tion ?
Think it over carefully and let thc
local Paige dealer ,sh w vou the new
:'3&". ;
You will be surprised just as others
have been surprised to sec how much
automobile value can be purchased for
Sllf)5. ,
Tho Paije-Detroit Motor Car Company, Detroit, Michigan
PAIGE COMPANY OF NEBRASKA
2417 Farnam St Douglas 3058.
B. M. Burbank, Mgr.
In the first place this is a business
organization .The destinies of the
Paige Company are guided by ten k
men who have won national reputation
as Manufacturers, Bankers, Lawyers
and Directors of . Giant Industries.
These menknown as "The Ten
ssociates" were the organizers of
the Paige Company and they have
directed every phase of Paige activity
from the very befcianing.
Their combined experience "and
judgment have been exercised to cor
rect the thousand and one leaks, weak
nesses, and general "mistakes" which
characterize a youthful industry.
' As a consequence the Paige Com
pany has euffered from no serious
ll.lunders or costly errors in Admin
istration, Manufacturing, or Mer
chandising. These men ' have insisted upon
economical, efficient management.
They have kept the company clear
f all bonded indebtedness they have
authorized only conservative capital
isation and they have guarded the
Complete equipment with Crsv ft Davis
Lii. (Jiut cleans liatiimg sod starting
system.
M.J.1 -25- $925 f j JiP-Jn7 I
'If
MOTOR SALES COMPANY
HAS BUSY WEEK IN AUTOS
Th Motor Car Saa company,
IMS Farnam strnat. sold Car-Nation cars
to r. J. Udllnck. Klngsbur, 8. D.. two;
N. 1L Targer,.Massina, la.; Frank Kalso.
Wlanr, Neb.; F. D. Palmer. Ocheyedan.
la.; model 4S, six-cylinder Interstate cars
to I N. Cleveland, Clarinda, la., and A.
A. Berry. Clarinda. Ia.; Frank Bmeall.
Bouth Omaha.
Aftei- Waa Oatflelaer.
Manaa-er Chance of the New Torks ta
after one of the Cleveland outfielders,
and Is willing; to rive either Pitcher Kest
ln or Cole with outfielder Pet Daley
for l-lebold or Oraney. There Is little
possibility that the deal will go through.
Under New Management
AXD NEW NAME
Middle State Garage
Formerly Occupied by W. Ij. Harris Garage.
2026-28 Farnam Street
Prompt Serrice. Kvpert' Attendant.
Lowest Bait. Satisfaction Guaranteed.
r"""1 "'"''"""i inn I, mil i n mi
Buyers to Share in Profits
Lower Prices on Ford Cars
Effective from August 1, 191410 August i3 1915 and
guaranteed against any reduction during that time:
Touring Car - -v $490
Runabout - -440
Town Car"-' - - . 690
F. O. B. Detroit, all can fully equipped.
(In the United States of America only)
Further, we will be able to obtain the manmum
, efficiency in our factory production, and the mini
mum cost in our purchasing and sales departments
if we can reach an output of 300,000 cars between
the above dates.
And should we reach this production" we agree
to pay as the buyer's share from $40 to $60 per
car (on or about August 1, 1915) to every retail
buyer who purchases a new Ford car between
August I, 1914 and August 1, 1915
For further particulars regarding Tthese low prices and
profit-sharing plan, see the nearest Ford Branch or Dealer.
Tl 0 n CHTo
imaMy Tnire
at Quantity Prices
Whenever you can have the best of anything for
the price of the average which do you get?
Answer and you have the reason why experienced
car owners everywhere are demanding
Non-Skid or rFlH 13 17 O
Smooth Tread iiiiiiO
Nowhere else in the world are there such expert tire
makers as in the Firestone Organization and they
concentrate on tires.
This army of trained Firestone specialists, making thou
sands of tires a day, has reduced production cost while it
increases tire efficiency.
It also brings the price to you aa
low as the average
There are "cheap" tires at "cheap" prices to catch inexpe.
rienced buyers. v
There are ordinary tires priced hijh to give the impression
of quality.
Then there are Firestone Tires leaders of the world in
service by actual tests. Yet they are produced at a reasonable
cost and sold at a reasonable price. Tremendous output and
scientific management are the reasons.
All Good Dealer Sell Fireatonee
to Their Moit Experienced Trade
Firestone Tire and Rubber Company
"Ammricm'i Lurgmtt Exchu r 7irw an of Rim Makmrt"
Z0 Farnam 8tH Omaha, Neb.
em Offios aaa Tfcctory i Akroa. Ohio.
ran ja aaa Scalar .rywhsrs
14. All druggists. Advertisement.