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THE OMAHA SUNDAY BEE- JUNE 21, 1914.
11-A
TO MAKE OVERLAND SIXES
J. N. Willys Announces a New Car
for the Coming Year.
TO MAKE MORE FOURS TOO
JVeir Antn la 1n He n Sc vcn-l'nnrn-Ktr
Affnir Strllah m.nH lmpren.
Ire rrlth 12r-Inc!i
Wheel Ilnar,
An announcement of more than ubuM
Intcrost to tha general automobile trade
and the public, but moro particularly to
the many dealers who handle Overland
earn, haa Just come from J. K. Willys,
president of the Wlllys-Overland com
pany. So quietly that even the Intimates have
had no Inkling of Mr. Willys plane,
Overland engineers have for the past
season been developing and testing a
new, seven-passenger Overland which in
points of value, equipment and price bids
fair to outclass anything that has been
offered heretofore or will be offered In
such surpassing measure for somo time
to come.
In splto of the production of 60.000 cars
this year the demand for Overland cars,
It Is said, has been so great during the
season Just drawing to a close that the
principal difficulty of the dealer has
been to obtain a plentiful supply of
Overlands.
As announced some time ago, Mr.
Willys will materially Increase his pro
duction of four-cyllnded models for 1915,
while the new slx-cyllnder Overland,
whose preparation has been so carefully
guarded, will, for one thing, serve the
purpose of giving Overland dealers a
line of cars so complete and Inclusive as
to enable them to satisfy the varying de
mands of their customers with the pro
duct of a single manufacturer.
After having been passed upon by Mr.
Willys and his sales staff tho production
of the new six will progross with the
usual Overland celerity, so that an ade
quate supply of them will bo ready for
the market In tho late summer or early
fall.
In appearance the Overland six Is
stylish and Impressive, and, according
to the manufacturers, a revelation In ser
vice. Tho wheclbose Is 125 Inches:
The long stroke motor Is rated at forty-flve-Mfty
horsepower, the handsome
streamline body seems to Indicate fleet
ness and power. Tires are 35x on de
mountable rims, and every modern auto
mobile contrivance, such as self-starter,
electric lights, etc., have been Incor
porated In the liberal specifications.
Radford Completes
Final Western Trip
Harry It. Radford, vice president and
general manager of the Cartercar com
pany, has Just returned from a trip
through tho western states. Ho traversed
Texas, Kansas, Nebraska, Missouri, Iowa
and the Dakotaa and brought home with
him orders for 176 Cartercars for im
mediate delivery. They will be rrrule
within the next ten days. Mr. Radford's
trip was tho last swing around the circle
beforo the company's fiscal year closes
and-Us results show that Cartercar busi
ness Is good.
"Tho cars will be shipped as rapidly
as possible because the people aro anxious
for them," said Mr. Radford. ''We have
had the best year In our history and hy
its close the last of July every car
manufactured will have been sold and de
livered. This will be true at all the
branches as well as at the factory. An
Idea of the way the cars have been going
of late may bo gained from the fact that
a salesman at one of the branches alone
disposed of nineteen cars ' during the
month Just past."
Ford Oars Used by the Brandeis Stores for City Delivery
LOZIER MEN JOLD MEETING
District Managers nnd Salesmen As
semble in Detroit Convention.
FALL SEASON TO OPEN EARLIER
Knit Mnnnftrr Smith Predicts ISnrly
Ilnaltirea Thla Full nUtl Mnkra Al
trnetlre Proposition to Denier
Who llnmllc the I,oalrr.
Four having been announced In March of
the present year, Is, of course, a 1915 car,
and Iozlor engineers aro planning no
changes In this model for tho coming
ter son.
I
TWO-DOOR BODY CAR IS
PROVING ITS POPULARITY
District managers and salesmen of the
Loftier .Motor company nave jusi left im- "t?sually
trolt for their various headquarters nfterl new and
The annual convention of the State
Federation ot American Motorcyclists
of Ohio will be held at Tayton, June 28
to 28. A number of events are being
arranged for the entertainment of the
motorcyclists, Including a hill-cllmblng
contest at Ft. Ancient.
Warner Predicts
Big Business Year
in Motor Industry
That the recent financial depression has
been completely dissipated and that the
1915 season will see wondorful results at
tained in tho automobile Industry Is tho
assertion of Fred W. Warner, general
salea manager of tho Oakland Motor Car
company.
Warner Is In a position to speak au
thoritatively on tho subject, for, having
Just returned from a tour of the south
west, ho has completed tho last of a
series of trips covering the entire United
States. In addition to the southwost, ho
has ivisltod the eastern states, the central
and middle west ard the Pacific coast.
His purpose was to learn, first hand, con
ditions throughout the country and to
become personally acquainted with the
members of his organization.
"Our own records proved to us that
there was no truth In the reports that the
automobile Industry was about to
'break,' " said Warner, "and we were
convinced that the condition was only .
temporary. Our 1014 sales record shows
that we were not mistaken and, more
over, there aro also" many other aut&mo
bllo manufacturers who have met with
success. This Is true not only of tho
motor car Industry, for t havo found that
business throughout the entire country Is
on a safe and sound basis.
"In the southwest the farmers, who as
a class have a greater Influence upon tho'
financial condition of the country than
any other body of men, are all prosper
ous, and this one fact is indicative of
general prosperity."
MOTOR CARRIER FOR EGGS
"'Constant Delight" Joy Rides Over
Rough Road.
FINDS ALL THE EGGS INTACT
Despite Speed and I.onpr nnd Itonrh
Drive Eer, Which Werev In n.
Stndebaker Tonncnn, Fall
to Drenlc its iSxpeeted.
robe which covered the Back on the rear t
seat.
'Hero they aro, and they're all right.
Why not ono of them Is even cracked,"
she wondertngly declared.
Staldcr and an irrigation engineer, who
had been his companion on the ride,
Joined in the Inspection. After more than
fifty miles of rough driving across coun
try .each egg proved Intact
"I owe tho Studrbakor Corporation a
letter on springs nnd upholstery," con
ceded Mr. Staldcr.
And ho went In and wrote It
Motorcycle Noten.
There aro now 27.CS7 riders affiliated
with the Federation of American Motor
cyclists. The Danville (Kan.) Motorcycle club
Is planning a 100-milo race meet to be
held June 13 at the State Fair Grounds
track at Hutchinson.
The first annual picnic of the Qulncy
(III.) Motorcycle club was attended by
about thlrty-flvo riders. Many girl
riders took part In the run to tho plcnio
grounds.
Road Superintendent Jones, of Foun
tain City, Ind., has asked the county
commissioners for a motorcycle on whloti
to make trips about tho county In the
Interest of the road work.
M'INTYRE AUTO COMPANY
MOVES INTO NEW QUARTERS
The Mclntyre Autt company moved
Into its now quarters Just across tho
street from the old , location Saturday.
Tho new garage Is comploto nnd up-to-
date In every regard, containing a largo
showroom as well as ample repair quar
ters.
In Yale. Wis., motorcycles aro very
popular with the farmers for delivering
milk to tho creameries.
u two days" "Ginger convention" In tho
automobile city. From now until well
Into mid-summer every man who at
tended the meeting will be working at
lop tipeed on the annual task ot signing
up Iiosler dealers for the ISIS selling
sonsnn.
"Although our manufacturing depart
ment ha been working to capacity a full
month longer than usual, I believe tho
full reason Is going to open up oarllor
than ever." said Sales Manager Paul
hmlth In a parting talk to the salesmen. I
' The Losler proportion to dealers la
tho most attractive ever offered In th '
history of this company, and there Is
no reason why we should not expect tho
best dealer representation to bo had In
tho country "
Optimum of tho most cheerful kind .
prevailed at tho banquet given the nk-i
men at the Hotel Grlswold. President!
Gilbert's statement that 1,200 lazier Fours
had been marketed since the first of
March proved one ot the sensations ot
the evening, offering an Interesting con
trnst to the claim that the Six had
usurped the popular priced mnrkct. Mr
Gilbert recalled his prediction made early
In tho present year, that the four-cylinder
car would hold Its own In the 12,000
class nnd expressed himself as more than
satisfied with the fulfillment.
Most of the salesmen In attendance at
the convention had their first view of tho
new 1P15 Losler Six. This car, reported
to bo the finest Six ever turned out by
IOilor, has ItS-lnch wheel base, Increased
power nnd a new stream-lino body of five
or sevon passenger capacity Tho Ioxier
"Public confidence In tho practicability
of the Klsselkar two-door body on tho
now forty-eight 'six' chassis Is best In
dicated by the large number of direct or-
1 ders from localities where we have no
1 representatives," says Frank J. Edwards
ot the Klsselkar.
In tho caso of something as
revolutionary In construction
the huyer wants to soo the finished prod
uct before he makes an Investment, but
In this case the verdict of approval has
been pasod alont with uncommon rapid
ity, and a surprising percentage of sales
is to porsons who havo seen only photo
graphs of tho car. Still wo havo y?t to
rocclve a slnglo word from n buyer that
is not highly laudatory of tho two-door
Idea. They alt say It Is a surpassingly
handsome car. as well as a comfortable,
convenient and capable one."
W ,sHiAi
In picturesque Riverside and through
out the populous orange growing region
ot southern California, A. J. Stalder haa
become known as the "Constable's Delight."
Mr. Stalder and his seven-passenger
Studcbaker "six" have broken more speed
laws than anybody In southern California
and the driver has cheerfully paid the
penalty for being always in a hurry. In
tho long run, ho maintains, the time he
saves between his homo In Riverside and
his ranches along tho river and In the
Perrls valley, Is worth tho prlco.
At one of his places, about ten miles
from Riverside, Mr, Stalder Instructed
the women at tho ranch house to load
Into the tonneau of his car whatever
fruit and 'produce she had handy. She
did so. Part of the loan consisted of four
dozen eggs in an opon-mouthed paper
sack, which the woman placed on the rear
seat and covered with a robe.
Mr. Stalder was absent whllo tho car
was bolng loaded, supervising some ranch
work. The woman forgot to tell him
about tho eggs. Ho pressed tho electric
starting plunger, went through his gears
and disappeared In a cloud of dust.
His next stop was fully twenty miles
away, over a rather rough road nnd at a
rato which brought him to his destination
in less than forty minutes. Hero he re
viewed somo Irrigation work, but
eventually set sail for his return trip to
Riverside. Once more ho lost no tlmo
enroute.
Mrs. Stalder was on hand to help unload
the tonneau when he reached home.
"I only hope you brought some eggs
from the river ranch," she remarked.
"Eggsl" ejaculated Stalder. "It thero
aro any Jn this load, they're an omelette
now."
Visions of smeared upholstery were In
tho minds of both as they hurriedly In
spected tho exhibit.
Mrs. Stalder was the first to lift the
Portal
bttrihs on
Scaled Opening cylinder aiturad
All Supply H.u.ti. Gtraa and RtaaJr Short
I'
The Extra Millions
Spent on Goodyear Tires
Let No Man Charge You Higher Prices
For Tires Not Made like These
V3
am
m
For many years we hove had scores of experts
working to better No-Rim-Cut tires. They ore
in our Department of Research and Experiment.
Their efforts have cost us, in your be
half, $100,000 yearly.
Every No-Rim-Cut tiro getoourextra"On-Air"
cure. This is done to save the countless blow
outs due to wrinkled fabric. It is dons by no
other tire maker.
This single extra process costs us
$450,000 per year.
We create in each tire, during vulcanization,
hundreds of large rubber rivets. This is done to
combat tread separation to reduce the risk 60
per cent.
The simple rights to this method cost
us $50,000.
Another costly, exclusive feature makes rim
cutting impossible. No other satisfactory way
is known.
And these tires alone have our All-Weather
tread. That's a tough, double-thick anti-skid. It
rides as smooth as a plain tread, yet it grasps wet
roads with countless deep and sharp-edged grips.
these etlorts and tea
hires have cost us millions
of dollars. They have
saved tire users tens of
millions, perhaps. And
not one of these foui the
greatest features in tire
making is found in any
other tire.
IjOODpYEAR
AKRON. OHIO
No-Rim-Cut Tires
With AH-WeatherTreads or Smooth
Note the Result
Goodyear tires have come to outsell any other
tire in the world. And this year after millions of
these tires havo been testea1 our tire Bales jump
55 per cent Never beforo have so many men
discarded other tires for Goodyears.
Sold at Prices
Others Cannot Meet
But these costly tires are this year selling below
16 other makes. Many tires cost one-fourth to
one-half more.
Not an extra-price tire excels the Goodyear in
any way whatever. Not one embodies any of our
four exclusive features. Not one has attained, in
the test of time, such prestigo and such sale.
Our lower prices are duo to mammoth output.
They are due to efficiency, to modern equipment.
They are due to low profit. Our last year's profit
averaged 6 per cent.
Every dollar of higher price means extra cost
per mile.
Don't pay it. You will
get in Goodyears all tho
value that anyone can
give you. iAnd any
dealer will supply them if
you say you want Good
year tires.
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
litis txHBpaoy uuaomuKOonauutir wliu auoj outer rubber concern wuica usee tlie uood jer
Any Dealer can supply you Goodyear Tires. If the wanted
size is not in stock he will telephone our Local Branch.
$J$ff Vrtlk tUctrit Hrttri gntnttr
rrttu,, a. . TtUJ; OXI:
Higher Price Does Not
Insure
ONE of the most misleading and
most misunderstood things
about automobiles is their prices.
Because one car is priced at from
30 to 40 higher than another
car it does not follow that the for
mer car is worth more money.
A higher price is no sign or ex
planation of superiority. In fact
the unfortunate experience of
thousands has proved that in most
her Value
cases just the reverse is true.
Other cars cost more, because
other manufacturers do not build
50,000 cars in a single season and
therefore cannot produce as eco
nomically as we can. 1
For that reason we urge you
to be guided not alone by the bare
price of a car, but rather by its
reputation, performance and
specifications.
In no other car
costly features
a powerful and econom
ical 35 horsepower motor.
a long wheelbase of 114
inches.
33 inch x 4 inch tires.
large, positive and
powerful brakes.
a big, roomy and com
fortable tonneau.
genuine hand-buffed
leather and tufted upholst
ery. complete equipment of
the very highest grade.
but the Overland do you get all of these
unless you pay a much higher price
a gracefully fashioned
and magnificiently finished
Brewster green body snap
py and modish lines.
a chassis, the parts of
which are made of the fin
est special formulae steels,
and are as accurate, precise
and as lasting, both in meas
urement and performance,
as the corresponding parts
of the highest priceefcars.
Yet this represents but a
very meagre portion of the
greater Overland value. But
it is such value that has en
abled us to sell more cars of
this type than any other
manufacturer in the world. K
Why should you pay a
higher price for some other
car when the other car gives
you no more, and in a great
many respects, not as much
value as you get in the Over
land? Why, should you?
Phone niack BB1
18-22 Fourth St.,
Council Bluffs, la.
Von Brunt Automobile Co. Distributors
2040 Farnam St.,
Omaha, Neb.
Phono Doug. 8207.
The Willys-Overland Company, Toledo, Ohio
BXIEPSfEClFICA TlOffSi
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