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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (June 7, 1914)
COLE COMPANYHAS NEW LINE
Shows Its 1915 Models to Visitors at
the Race Meet.
HAVE ADDED A LITTLE SIX
THE OMAHA SUNDAY BEE- JUNE 7, 1914.
Pnrrer and Speed Are Only Incl
ilctilnl ftunUflctvllnna of the Nctt
Model Mnny Can Sold by
INDIANAPOLIS. Ind.. Juno 6.-Ths
Colo Motor Car company, manufacturers
pt the Standardized Cole, took odvantaso
pt tho blB speedway crowd visiting hero
and showed their full 1915 Cole tine, which
will consist of a four-cylinder, a little
six and a bltt six model. The attractive
lino made a striking appearance In the
big new Cole plant and bore out fully tho
recent statement from President J. J.
Cole that standardization keeps quality
up and Price down.
Tho fact that Colo has added a little
six to his lino is In no way a surprise,
for it was known that as long as a year
ngo last March tho manufacturer of the
Standardized Cole showed his representa
tives such a model nt a distributers con
ference held here. Hut at the time ie
advised against placing It on tho market,
as It was not up to Colo standards. The
little six now available In tho Colo line
Is a tribute to tho keen foresight of
President Cole and Is in no way in the
nature of an engineering experiment.
I Inn Two Ilccorda.
Tho little six comes to tho public with
two records to its crodlt, for In its testa
Chief Engineer Charles Crawford broke
the Indianapolis speedway pleasuro car
top-and-wlndshleld-up record by wheel
ing the car -around two and one half
miles at over sixty miles an hour.
Visitors to tho Colo factory who rode
in the car say that power and speed are
only Incidental qualifications in tho new
model. The car also broke the Detrolt-to-
Indianapolis road record, making the tun
in railroad express through a blinding
it Is significant to know that as a result
of the Cole opening hero in Indianapolis
bpeedway. week 310 Col motor cars weru
sold to new motorists or Colo representa
tives. Of this number 107 Colo motor
cars of the new models were driven over
land to their new homes; tho remaining
212 Colo cars aro to bo shipped. Colo did
not have the full number ready for deliv
ery. Thero were 149 Colo llttlo sixes sold.
t.vecty-four being driven overland; 112
Colo four-cylinder models sold, sixty-four-
being driven homo and fifty-eight
orders received for tho big six, nineteen
Tho new lino Is completely standardized.
Each model has the world's recognized
utandard unlta such as the three-point
suspended Northway unit power plant.
tho highest quality and strongest typo
front and rear Tlmken axles and bear
ings, Mayo radio, Splcer universal Joints,
Gemmer steering gear, hydraulic pressed
steel frames, Detroit Steel Product
springs, .Rich Tungsten steel valves.
Stromberg carburetor, Delco electric light
ing, starting and;iGnit(on,aystem, Janney
Stelnmetz gasoline tank, Firestone tires
and demountable rims and the Cole-Stew
art-Warner Gravity gasoline control.
Drive New Machines
r IJome frqin Factory
In order that they -might noV be dis
appointed in procuring 1914 Oakland cars,
for which they had 'already placed or
ders. ' a party of. Oakland enthusiasts
of Davenport, la., traveled over 400
miles (to Pontoac arid descended upon
the factory In a body, buying their cars
on the spot.
(FtoUowins; tha announcement twto
weeks ago that the Oakland 1914 output
was oversold and learning that the
Thpmas Auto '.company,, who sell Oak-
lands. In Davenport could not guarantee
delivery. It waa decided -not to risk
ireignt snipment ana a party was
organized to make a trip to tho factory.
There wcro twenty-eight in tho party
and they" wero' accbmpanled by two of
the representatives of tho Thomas Auto
After being conducted over tho Oak
land plant and gaining an Insight Into
the manufacturing methods, the visit
ors completed their Individual purchases.
The new owners took immediate pos
session of their cars and, combining
business with pleasure, drove the fleet
of Oakland the entire 400 miles on the
BETS WAGERED AGAINST -
FOREIGN MAKE OF TIRES
Goux, the wiry Frenchman, whose sen
sational driving captured last year's
Indianapolis sweepstakes, found thou
sands of bets placed against him this
Decoration day; when It was announced
that he would uso foreign tires this year,
Never before have tires figured so
prominently in both the betting and th
race Itself. "A mighty battle of tires"
was silrely a proper name for this great
est of racing events. Faster by far than
last year, with tires literally red hot un
der the scorching, grinding and gruel
lng speed of the heavy cars.
Firestcne tires helped Goux to victory
last yca. and In the reverse ratio
foreign tlrcn were his undoing this year,
With all tire changes, he had no chance
of winning, even though his speed be
tween stops was wonderful.
Barney Oldfitld in a Stuts crossed the
wire ahead of all other American car.
It was a great victory for Barney and
the veteran driver was wildly applauded
during the entire race. His cool daring
and his suro and deliberate Judgment
proved that he Is not only dean of the
one and two-mile dirt track, but Ameri
ca's favorite long distance racer aa well.
He used Firestone tires, two of them go
ing through the entire race unchanged,
Barney's speed averaged 73.15 miles per
hour for the 600 miles which Is considera
bly faster than the time Goux made last
year when he won the race.
GRANTING OF SALOON
j LICENSE IS UPHELD
Decision upholding the granting of a
saloon ltcente to Joseph O'Brien by the
t'lllag' board of Florence over the pro
teet of an employe of the Lelsy Brewing
company was rendered by District Judge
button. Notice of appeal was served
BURGLARS TAKE MONEY
AND GROCERIES FROM STORE
H. Lincoln, 3454 Leavenworth street, re
ports to the police that during Friday
night .burglars gained entrance to his
store and stole about 110 worth of gro
ceries and 2 In cash.
ERIC NfECLSOM, Manager
Farnam St. Phone Douglas
It's Here Today-
That Light Lozier Four
YOU'VE DREAMED as thousands of others
have dreamed, "Some day I'll own a Lozier,
THAT DREAM is now possible of realization.
This Lozier at $2100 is within your reach at
the price you want to pay.
YOU'VE ASKED many times, as others have
asked, "Why doesn't some concern like Lozier
build a car of quality and yet at a price within
my reach" or appropriation, which is the same
LOZIER HEARD heard you and heard thousands
of others ask the same thing for a car bearing
the Lozier name-plate as a guarantee of Lozier
quality and yet selling "around $2000".
AND THIS LOZIER FOUR is the response to that
demand that need that desire. A Four built
just as well as Lozier knows how and what
concern knows better or has a better reputation
for embodying the best it knows in its product.
A "ONE HUNDRED PER CENT CAR" in every
last detail including the "hidden excellence"
for which all Loziers are famous seating up
to seven passengers and yet selling for $2100.
NOT A "SIX," BECAUSE we found after going
into the matter thoroughly, that a six could not
be made at that price and you said "around
$2d00" you will recall. Not at that price with
out skimping at many points in materials, work
and finish. Points you might not notice when
the car was new but which Lozier would know
all the time and Lozier standards permit no
SO IT'S A FOUR, as it Bhould be as it must be in
a car of that passenger capacity and that price
and made as it must be made before we will
attach that Lozier name-plate.
THIS CAR IS BUILT FOR YOU assuming now
that you are one of that rapidly increasing class
of buyers who ask about maintenance cost be
fore asking the price. And who insist on proof
not mere claims or assertions.
YOU'LL WANT TO SEE THIS sensational car
of course. Not to tsee it not to know all about
it and be able to discuss it intelligently when
the talk turns to the latest things automobile,
is to argue yourself uninformed on a matter
that is considered vital in the automobile trade
at this moment
YOU'LL WANT TO SEE THIS CAR because it
is the Four that stemmed the tide of big, cheap
sixes big only in terms of wheel base and bulk
and cheap only in first cost.
YOU'LL WANT TO SEE THIS FOUR for the
same reason every man in the trade inspected
and discussed it during the Automobile show.
Because it is the car most worth seeing this
AND YOU'LL WANT TO SEE IT because this
Lozier was designed for you made to your
heart's desire just as if, in response to that de
sire you have so often expressed , you, instead
. of Lozier had made it You'll want to see this
DETAILS? NOT HERE. Space forbids. 5
side, there are some things one cannot
quately describe in cold type. Have to be seen
to be fully appreciated and enjoyed. And you
will enjoy some of the Perrin features in this
Four features you will find on many other
fours next season. This season they are ex
CLEVER YES. SIMPLE VERILY. And sane
and logical and right at every point. Design
like all Loziers just a little more artistic, just a
little more individualistic just a little more to
your taste. But you'll have to see the car in
order ,to appreciate fully.
OF COURSE YOU KNOW that more Lozier
Fours were sold at retail during the New York,
show than of any other make in that class.
Hundreds of demonstrations boqked since and
we can get only so many Lozier FourB. So
that's another and perhaps the best reason
why you'll want to see this car at the earliest
IT'S HERE JUST ARRIVED today for your
THIS AD WILL BE READ by thousands of peo
ple today. Not all of them will be in to see
this car. But we expect the biggest crowd
the most enthusiastic reception committee that
ever greeted a new model on its debut You'll
be there of course.
What We Offer You Instead of Superf luous Cylinders
Special mountain climbing type
300 to 500 pounds saved in
Four speed transmission with di
rect drive on third speed.
Tungsten steel valves.
Gun iron pistons.
Silent floating rear axle.
"The Choice of
Men Who Know"
New top can be operated by a
Quick acting side curtains.
One-hand operated windshield.
Silent chain engine drive.
Convex rounded fenders.
Tire pump motor driven.
Electric headlight dimmers.
Instant locking rear tire carrier.
Original Lozier streamline body.
Instrument board within
reach of driver's hand.
Gray & Davis electric starting
and lighting system.
Cleared running boards.
Corrugated hard rubber steering
36ft turning radius.
Full seven or five-passenger body
with disappearing extra seats.
fit , ! WIQ I ?
FV Four $2100
The Lozier Motor Company is pleased to announce that the Auto Sales Company, 2549
51 Farnam Street, have taken on the Lozier Line in Omaha and are ready to give prompt and
efficient service to owners of Lozier Cars.
Wo Invito you to call on them at their salesroom, 2640-51 Farnam Street, and Inspect the new Loxler Light
WrtH.byE.L.K.rr.tUri L?J? fLi V.16 n?dornt Price toilers which are causing such a
Coprrf.lu br LI Mir 0,pr. D.trotl Profound inflation this season.
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