Omaha daily bee. (Omaha [Neb.]) 187?-1922, June 01, 1914, Page 3, Image 3
TxiE ixbh: ulAdA, iiOiM)Ai, Jl 1, 1U14. h X V Nebraska, BEL MOOSER GETTING WARY Those of Nebraska Herd Watching Movements of Roosevelt. MAY BREAK OUT OF CORRAL Fear Their Forme r Leader in Trylnjc lo Find Some Wnr lr Which lie Cnn IJet nek Into Itrpub llcnn nnnkut (From a Staff Correspondent.) LINCOLN, May 21.-(Speclal.)-It Is evident that the movement of Theodore Roosevelt are not setting well on tho political stomachs of tho leaders of the bull moose party In Nebraska who fear he Is shuffling tho cards In such a way that eventually he will deal himself a 1 and which lead him to cast his fortunes again with the republican party. What they want to know It Just what will become of them. For example, just where It will leave Chief Engineer Frank P. Corrick, the colonel's right hand man In Nebraska who has been working no hard and faith fully to prevent tho bull mooso herd from breaking back Into the Q. O, P. pasture, and which Mr. Corrick does not like to consider. In the first place he pretends rot to take any stock In the reports that Theodore Is receding from his former cry if nonamalgamatlon and Is now favoring fusion with the republican party In places where It Is best to do so. It Is known that the bull mooso feed box has not been very plentifully supplied lit Nebraska with the kind of feed that makes a man ager's smile fixpnnd. Corrick has been traveling over tho state organizing paper county committee and It Is openly hinted that a portion of the funds for keeping up the work of preventing the bull moosers from following their Inclinations tj come back to the republican party have been furnished by democrats In terested In putting a third party stnV ticket In the field this year In orde,r to split tho normal republican vote. At any rate It Is recalled that when the late bull mose banquet was pulled off In Lincoln that leading democrats like Charles Bryan, representing th national administration; Clarence Harman. repre senting Governor Morehead; Earl Oaddls, representing the World-Herald; Mr. GI11I- gan, representing George W. Berge; Dr. P. L. Hall, democratic national commit teeman; E. V. Johnson, representing Con gressman Magulre and several others were boosting the banquet and when the bull moose speakers took their seats at the table thero were democrats to right of tl em, democrats to left of them, demo crats In front of them, and from a financial standpoint now It looks as It dcocrats might have been behind them. One of the most rampant bull moosers In Lincoln In 1912 said this morning In the lobby of the Llndell hotel, when asked what he thought of the present conditions, "I think It Is only a question of a very short time before the two factions will be together,, especially If the republican party adopts progressive principles satis factory to Mr. Roosevelt." SON OF WEST POINT PIONEER CONTESTS WILL WEST POINT, Nb-t May Si. (Special.) Tho last will' and Testament of James O'Connor, an aged resident, who died at West Point some weeks ago, la being con tested in the probate court by his only son, iih O'Connor, of Scott's Bluff. The testator left several bequests aggre gating over $3,000 and among them leav ing tho son, Hugh, only $100, on the ground that he had already given him a farm. The grounds of the objection to the probate was that the deceased was not of testamentary capacity at the time of the execution of the Instrument. Judge Dewald admitted the will to probate. The matter will doubtless be appealed to the district court. Tho estate Is all personal. Rev. Ferdinand Pelch, late of Ran dolph, Neb., who has been appointed rec tor of the West parish, vice Monslgnor Rueslng, resigned, has arrived and taken up his work here. The funeral of L'ouls Ulrlch, a promi nent farmer of Monterey township, oc curred on Wednesday from stomach trouble. The deceased was 67 years of age and was a pioneer of the township. He leaves a widow and several crown children. The funeral occurred this morn ing from St. Boniface church at Monte rey, Leigh S. Krake, son of Judge S. 8. Krako of Plalnvlew, former county Judge of Cuming county, will graduate on June 9 from Johns Hopkins university, Balti more, taking the degree of doctor of med icine. Dr. Krake Is a graduate of the West Point High school. Seventy-ino graduates from the eighth grades of the rural schools of Cuming county Is the report made by Miss Emma R, Miller, county superintendent of schools. Rev, A. E. Klcmenz, who has been as sistant pastor of St. Mary's church at West Point for the last twelve years, has been removed by the bishop and attached as assistant at the Holy Family church, Omaha. Father Klemenz was very pop ular In this community and his departure Is regretted. BROKEN BOW TAKES STEPS TO GET CARNEGIE LIBRARY BROKEN BOW, Neb., May 30. Spe-clal.)-At the last meeting of the rity council definite action was taken regarding the establishing of a 110,000 Carnegie library in this city and a resolution favoring the project was unanimously adopted. If the library Is secured, part of a disused street, lo cated In the heart of the city, will be va cated and used as a site for the building, the location being a most desirable one. The city also pledges Itself In this casn, to levy a tax of not less than J1.O0O a year for the maintenance of the library. The old theory of feathers being non conductors of lightning seems to have been exploded when, during the laic thunder storm, lightning struck the resi dence of L. E. Cole of this city. The bolt entered the south window of an upstairs bedroom, tore out the casing, ran alonw the mop board, climbed the leg of an Iron bedstead and burned a big hole through a thick feather bed without setting fire to anything else. The family did not know the house had been struck until members entered the room the next day. Work Is now under way overhauling the plant of the Broken Bow flour mill, which has been Idle for several yearn, the property having been leased for Mve years- by C W Jones and T. D. Taylor, who are at present operating the Sargent mill. Nebraska Commencements, EXETER, Neb., May 3t.-(8pelal.)-. Frlday night closed the school year with tho commencement exercises In the nudltorlum. The house was packed to Its utmost capacity to see the largest class of many years graduate from the Exeter High school. The class consisted of Edna P. Agur, Helen G. Ebcrsteln. Mable E. Horn, Roe M. Paull. Imogene H. Kinney, Cella S. Lewis. Gladys U Mitchell. Hen rietta I. Malnord, Kathryn V. Sullivan, Selma A. Taylor. Iry I Wythers. Hannah L. Wilson, Anna J. Zlska. Helen U. Zlska, Harry B. Earl and Martin W. Jenkins. The alumni reception was held at the home of Mr and Mrs. W. H. Taylor Inv mediately after the close of the exer clses at the auditorium. A very good at tendance was had this year. CRAWFORD. Neb., May Sl.-(8peclaU The Crawford High school clas of 1914 graduating exercises were held last Thurs days night In the Congregational church. Diplomas were presented by Dr. O. R. Ivlns. president of the school board The following are tho graduates: Susie Souther, Amy Ring, Merlin Remington. Lcla Plttls, Winifred Williams. Charles Gammon, Arunah Mncomber, Barron Souther and Jennie Elswlck. GENOA, Neb.. May 31.-(8peclaU- Commencement week In Genoa public schools opened with the baccalaureat ser mon by Rev. Mr. Soundy at Swedish Lutheran church Sunday, Msy 21. Thurs day evening the senior class play "Esmer alda" was given at the opera house. Fri day evening the commencement exercises were held nt the town hall. Dr. Anlml L. Blxby of Lincoln gave the address, Things Worth While." Superintendent Sutherland presented diplomas to the following graduates: Edward Larson, J. Twlght Davis, George Parker, Wllford Nelfon. Wallace Spear. Moses Venger, Ntllle Shields. Florence Haldlman, Vera L. Crozler and Olga D. Apgar. Olga D. Apgar of the senior class was neither absent nor trndy for seven years. M'COOK, Neb., May 31,-rSpeclaU-The commencement exercises of tho class of 1914. McCfook High school were held In the Temple theater Thursday evening. The class was composed of twenty-four members, fifteen girls and nine boys. Dr. A. O. Thomas of Kearney delivered the oration to the class. Miss Olive Clark was salutatorlan and Miss Elsie Green, valedictorian of the class, which Is re garded as an especially strong one. The eighth grade graduating exercises were held In concctlon, thirty members receiv ing certificates. WEST POINT, May 31.-(Speclal.)-The twenty-eighth annual commencement ex ercises of the West Point High school were held at the city auditorium on Thursday evening. Seventeen young people graduated from the high school course, as follows; Bertha E. Bailey, Leoba E. Tckman, A. Jesse Jensen, A. Emanuel Johnson, Lerny J. Krause, Jr.: William G. Stuefer. Chester Q. Thompson, Claude L. Thompson, Wayne W. Wells, Elsie L. Koch, Psyche Krause, Goldle L. Nelburg, M. Feme Sexton Ramona A. Sharrar, Esther Stuefer and Concordia E. Wegner. The principal ad dress of the evening was delivered by Chancellor Samuel Avery of the State university or Nebraska and was a scholarly oration, highly appreciated. President Edward M. Baumann presented tho diplomas. The class colors are orange and black and the flower, pansy. CRETE. Neb., May ..-(PpeclaU-The Crete High school closed Its twenty-sev enth annual commencement exercises Friday evening. May 29, with a very un vsual exercise. The seven girls and nine beys of the graduating class gave an Interesting program of song, solos and orations. But the Innovation of the de bate by four boys was the hit of the evening. Diplomas were presented by F. W. Russell, president of the Board of Education, and teachers' certificates to five members of the class by Superin tendent E. W. Marcellus. The Interest of the evening, however, centered around the action of the alumni In the Informal reception and the unveiling of a portrait of Mrs. Emily Kent Manvllle, a former teacher who acted as principal of the school during the years 1S87 to 1905. After the welcome) to the graduating class by Larl Talhelm, a solo, "Backward, Turn Backward" Just preceded the unveiling of Mrs. Manville's portrait by Mrs. Anna Nedrla Sptrk of Wllber and Miss Agnes ksamlt, two of the three members of the first graduating class Under Mrs. Manville. Reminiscence by Miss Grace Hooper of '93 and a letter from Mrs. Man lo are to be framed and placed In the htgh school. It was desired that Mrs. Manvlllo be present at this exercise, but her growing years and the distance from Crete prevented her attendance. TECUM8EH, Neb.. May 30.-(Special.) - The annual commencement exercises of the Tecumseh High school were held at the People's theater last evening. The attendance was large. Chancellor C. A. Fulmer of Wesleyan university delivered the address to the class and J. F. Croft president of the board of education, pre sented the diplomas. The list of grad nates follows: Janet Barnea, Anna Brundage, Amy Boggs, Fred Buerstetta, Mae Craney, Mary Hedrlck, Lloyd Henry, Lucy Kelley, Lewis Laflln, Frank Lempka, Harry Livingston, Susie Mc Dougal, Roy McQuary, Ellen Murphy, Vlvette Nelson, Roger Pierce, Howard Stewart, Merle Townsend, Lottie True man, Margaret Ward, Miles WHsey, Ken neth Wllsey, Anna Wright, Helen Toung. ALBION, Neb., May 30.-(Speclal-)-The commencement exerclsea of the high school were held this evening In the opera house. The salutatory was given by Gladys Mabel Porter and Raymond W. Jones wan valedictorian. The address was by Hon. George Coupeland of Elgin. The following consti tuted the class: R. Warren Hare, Charles W. Martin, Lyle D. Hart, Adrian A. Swing. Fred R. -Waring, Carroll E. Krause, Hclene Peterson. Rose McAleer, Raymond W. Jones, Manderson Lehr, James Fnx, Clara Madeline Riley, Laura May Plttlnger, Violet Rosetta Relss, Odetta Luclle Warner, Maurine Enslow Culbertson, Gladys Mabel Porter, Ger trude Whiting, Marian V. Garvey, Inga Nore, Violet M. Roberts, WAHOO, Neb., May SWSpeclaU-The twenty-seventh annual banquet of the Wahoo High School Alumni association was held at the auditorium Thursday night In which 150 graduates of the public school participated. Everett Wilson, tu, dent of the University Law School of Lin coln, acted as toastmaster, and ths fol lowing responded to when called upon for toasts. John Wenstrand, "Planting the Seed;" Luclle Galloway, "Cultivating the Crop;" Florence 81ama, "Harvest Time;" Ferd Tornblom, "The Crop." Key to the Situation Bee Advertising, ECHOES FROM THE ANTEROOM Harry 0. Palmer to Address West Lawn Memorial Services. PROGRAM BY SPANISH VETS Cmnp Lee Forhr nml Henry W. Lnrrton Auxiliary to Honor Mend l-lnhtrm Trlth MIIKnrr Onaervnnce. "Martyrs to National Unselfishness" w.ll be the subject of Harry O. Palmcr'si address at the public memorial services at West Lawn cemetery this afternoon at 3 o'clock, under tho auspices of Camp Leo Forby of the Veterans of tho Span Ish-Amerlcan war, and the women U tho Jlenry W, Lawton auxiliary. Tho1 public Is Invited to attend. Camp Lewis Wegner of Council Bluffs, the camps of tho Grand Army ot the Republic an! the Women's Relief Corps nro expectei' to be present. Regular military honors. Including t salute of threo volleys by the firing squad, will be paid the members of Leo Forby camp who lie burled In tho Span ish veterans' lot at the cemetery. Mar-j mm music win po lurmsnea. ay .Mnpci fife and drum corps. Preceding the exercises, those who will participate are to march from Fifty sixth and Leavenworth streets to the cemetery. They will form as follows: Fife and drum corns. Firing squad and colors. Officer of Camn Ln Fnrhv nml speaker of the day. Members of the camp and auxiliary, and theit' friends. Transportation will be provided from tho end of the street car line to tho cemetery. Woodmen Circle, Goldenrod Grove No. 90 of Platts- mouth, Neb., iheld a splendid meeting Tuesday evening, when they entertained Supreme Guardian Mrs. Emma B. Man chester. At this meeting thcro were Introduced Into membership of the grove a largo class of new members, the ritualistic work of the order being used In full by the officers of the grove, assisted by the "Nebraska Guards" of the Plattsmouth grove. After the business meeting, a very pleasant social time was enjoyed by those present, and, all declared their evening to have been well spent, as the Plattsmouth people know how to en tertain. noynl Neighbor of America. Pansy camp No 10 will celebrate Its twenty-second anniversary Tuesday even ing at the hall. Fifteenth and Douglas streets. A fine program has been ar ranged for this occasion and all mem bers havp been Invited to attend. Tribe of lien Hnr. Mecca court No. 13 will hold an Old Fiddlers' contest Thursday evening at the hall, lfOtl Harney stlect. Independent Order of net! Men Last Monday night the chiefs and brothers of Fontanolle tribe No. 78 met as usual at their wigwam, An Interesting meeting was had and amendments to the by-laws wero made whereby tho tribe' will pay a six benefit to brothers of tl a week for ten week' sickness. This will be a special order of business on next Monday's sleep. The tribe will give an open' meeting In honor of Its past sachems on Juno 15, 1914, for brothers and their paleface friends. Officers for the ensuing term were elected as follows: Sachem, Dr. B. Dtenstbleri senior sagamore, J. E. Blanchard; Junior sagamore, Roscoo Wolfe; trustee, A. T. Tlmblln; prophet. Kelso A. Morgon. Resolutions on the death of Brother S. A, Jones were read. Ancient Order United Workmen. Tho following I6dges will elect officers this week as follows: Patten, Monday; Omaha and Gate City. Tuesday; North Omaha and America, Wednesday; Ak-Sar-Ben and Saratoga, Thursday; Union Pacific No. 17, Friday. Clan Gordon. Ladles' auxiliary to Clan Gordon No. 63 will hold election ot officers Wednesday afternoon at the home of Mrs. J. R. Elder, 811 North Forty-third street. Ilrotnrrliood of American Yeomen. L6dge No. 1404 will meet at Bartght hall Wednesday evening, A large number of candidates will be Initiated and tho work will be put on by Captain Raclcley's drill team. Members of homesteads In Council Bluffs and South Omaha have been cor dially Invited to attend. Refreshments will be served. Knljxhta of ' the JtnccahM. Omaha tent No. 75 will hold a semi annual election of officers Monday even ing. All members have been requested to attend. Arrangements are now under way for the annual picnic. Princeton Wins Game in the Ninth Inning NEW HAVEN. May 31.-After Yale hud played an uphill game and tied the score In the eighth inning yesterday, Prince ton came to bat in the ninth and batted In two runs, winning the first game of the annual scries. 3 to 1. Score: It. I I.E. Princeton 0 0 0 0 0 1 0 0 2-3 5 o Yale 0 0000001 0-1 80 Battcrlee: Deyo and Wall; Glle, Mudge and Hunter. Cornell Hits Sayre and Defeats Quakers ITHACA, May 31. Cornell hit Sayre op portunely yesterday and defeated Penn. ylvanla. Score: R.H.E. Penn 0 0 0 0 0 0 0 1 01 7 2 Cornell 0 0 0 0 0 0 1 2 3 10 1 Batteries: Bayre and Schwert; Regan and Schliick. CHINESE UNIVERSITY TEAM LOSES VERY FEW GAMES NEW YORK. May 31. The Chlneaw university of Hawaii baseball team, which has lost fewer than ten games of nearly four score against American uni versities from coast to coast defeated Columbia, 4 to 2 today. The locals played a poor game In the field, errors figuring In the visitors runs. Score: R.H.B. Chinese 0 0 1 1 0 2 0 0 04 ( 2 Columbia o o o o z o o o 0-1 8 Batteries: Aphau and Mark; 0"Ntale and Roseff. luinerison urrrnii aiccoolf. CULBERTSON. Neb.. Mav 31 (Ra . . cial.) Culbertson defeated McCook's fast ball team here yesterday by the decisive score of 9 to 1. The score: Culbertson 0 0 2 4 1 0 2 0 9 McCook 0 0 0 0 0 0 0 0 11 Batteries: McCook. Ponvart and Lyons; Culbertson, Knowles and Mathers. The Persistent and Judicious Use of Newspaper Advertli'ng Is the Road to Business Success. fi 3RD WEEK THE IMMORTAL ENTERTAINING AND EDUCATIONAL MORE PICTURE SHOW COMFORT THAN ALL OTHERS IN OMAHA COMBINED-ROOMY SEATS, HIGH CEIL INGS. BEST VENTILATION. BROWNELL HALL OF FUTURE! Junior Day Play Shows What is Hoped Will Come True. WORDS WRITTEN BY STUDENTS Class Prophecy Auottt Seniors, i" Sunn nt Close of Knterlnlnmentt Mnkes Pleaalns; lilt of tho Evening, A nrnr.hetle view of Brownell Hall fifty years honce, with hundreds of stu dents, eight fine buildings and a huge campus In Falracres, was given Saturday evening at the school before a large au dlence of parents and friends, In the presentation of the annual junior day play by tho Junior class. Tho ortorinp was entitled "One Hundred Years of Brownell Hall." and was decidedly orig inal and clever. The school year Just ending marked tho fiftieth In the his tory of the hall. The prologue of the play depleted a In thn room of a senior girl this year. One of the principal characters, played by Miss Esther Wllheim. aaugn tcr of Mr. and Mra. C, M. Wllheim, longed for a glimpse of Brownell and Its Btudents a half century ago and also as far Into the future. Thereupon brownlea led Her In arfancl ful dream back to the days Of, '61 and fi5, and the second scene of the play .hnwMl the library of the bid hall, with Its earliest students in the costumes of tho war days. Then the vision of the future, tho court of the new Brownell that Is proposed to be. erected soon In Falracres at a cost of $250,000, appeared as tho other scene In tho brownie dream. SIny. Drennta Come True. It appealed strongly to the audience as a probability to be worked for by all friends of the hall. Between that scone and the epilogue, wherein the dreaming indent awoko from the happy vision of her alma mater's future, Bishop Arthur L. Williams spoke brlelly. He expressed h hooo that the splendid plans for the now hall would soon become a reality. , rotiglnc response which he received frnm th audience Indicated that the hopo was shared by .all and was backed by their willingness to help. mib Julia Qleason. faculty leader ot tho Junior class, was tendered an ovation nt thA elnse of the program for her im portant. part In directing the affair. Miss Dorothy Rlngwalt, physical director of the hall, received similar recognition for her share In the play's success, as she had directed the dancing. TTnrler Miss Oleason'a able leadership, the Junior girls had written the play and ihA words for the songs, a number of which were Interspersed throughout the four scenes. In accordance witn me tra Hitin.,u nt the hall, the event was the formal farewell to the seniors by the Juniors, and It was carried out with a touching sincerity, leavened with humor, which appealed strongly to everyone present. ' v Thmr. In the Play. The Junior class of twelve young women, all of whom took part, Is as fol lows: Misses- ,.M,Mf, Esther Wllheim. Mary Taylor. Adah Hcndryx. Alice I' rod. Gertrude, Stout, Jacy Allen. J. Greenshlelds. Marian Turner. Margaret Lemen. Genevieve Ilprnbrooli Helen Walker. Marguerite Brown. In addition, these freshman and sub freshman girls played the parts of the brownies: Misses Adelaide Fogg. Mar garet McGregor, Elizabeth Rlngwalt, Esther Smith. Ruth Thompson and Jo sephine Williams. Junior tJIrla' Prophecy. At the end of the last scene, the senior girls, beautifully gowned and all carrying bouquets, grouped themselves near tha stage and sang their original class prophecy about the Juniors, which caused much merriment. They closed with a touching goodbye song, and were ao vigorously applauded that they had to repeat the long selection In Its entirety,- Th familtv. headed bv the principal. Miss Eupheinla Johnson, and the young women or the two upper classes, snoox hnndi and said farewells to the guests as they passed out the door, and thus was put Into the history of Brownell hall an other of Its happy and notable junior days. The baccalaureate sermon to the seniors will be preached this morning at St. Matthias' church, and the graduation exercises take place Tuesday morning. For nn Impaired Appetite. To Improve the appetite and strengthen , the digestion try a few doses of Chamber- j. Iain's Tablets. Mr. J. H. SelU of Detroit Mich., says: "They restored my appetite when Impaired, relieved me of a bloated feeling and caused a pleasant and satis tory movement of the bowels," For sale ty all deaters.t-Advertlsement, OF WORTH-WHSLE FEaTUI SEVEN REELS DEPICTING CHAS. Tho Story So Familiar A TWO HOURS' DISPLAY NEW HOTEL OPENS TONIGHT All Employes of the Dovils' Hotel Trained for Their Tasks. MANY QUESTS REGISTERED Bameon Ileporta tlint lie Una 1,000 on thri Iteaervntlon Llat nnd lie la Prepnrcil for the Crowd. Tonight nil loyal subjects ot Samson, rclRnlng ruler of tho Kingdom of Qulvcra. will pass through tho gates of Samson'B palace, vulgarly known as tho Den, to salaam before the greatest of nil earthly monarch and perform for his edification all that he nnd his royal court demand According to Dad Weaver, the prime minister, subjects to the number of 1.G00 will appear at court and Dad also asserts that they will all Individually be re ceived with mUch eclat. The king's henchmen are prepared to accommodote tho vast horde In such a manner that tho king will bo mightily pleased. The Devil's hotel will swing open Its door for the first time and Its employe and servants wil he readv In brand new and shining uniforms to g;ve the best of service. While all the mod. em accommodations are to be secured nnd tho service Is of the best It lo not necessary to tin the help at this hotel which should be an Immense relief. The hotel buffet will be open as the proprietors have a pull with the author!-, ties and mo'ulten metal cocktails and eplt-flro fizzes will be distributed free of charge. Tnimo Leaaniia, Too. Tango lessons will be given to all by Mr. and Mrs. Burning Tassle. All the latest steps of all the latest society dances will be given a la brimstone and the cost has been reduced from $20 a les son to J10. All should take advantage of this exceptional offer, Everett,' Buckingham's live stock has been properly fatted and each and every member ot that famous stable la anx loutly awaiting his turn In tho dalngr Buckingham promises that the animals will not miss their cue, but will quickly manifest that he knows his business when he selected them to act at thte den, Miles Greenleaf and William Lawrence, the versltlle chaps, have their Interlude to the main show rehearsed to a nicety and will net 'a runners for George West'.i Devil's hotel. Gus Renxe Is alt fixed, His mechani cal devices & freshly cleaned and oiled and will work with perfect precision. TIcklliiK or the Thronl Quickly relieved by Dr. King's New D b covery, the great cough and cold remedy, a safe and sure medicine. 60c and S1.00. All druggists Advertisement. Delhi to K. C. The Kansni rMtv eluh Viam ,.Mra Pitcher "Flame" Delhi, the Callfornlan, from the Pittsburgh National club. With the Bowlers Mldauuimer I.enituc, P. W. L. Pet Big Three 24 19 5 .790 Bull Runs 24 17 7 .7ns Chicken Cock i 24 15 9 .K Tangoes 21 15 9 ,t2 wioins 21 15 Gibsons 24 II 10 .&S3 Old Boys 24 11 13 m lrarce comedies 24 10 14 .117 Shady Lanes , 24 9 11 .375 Pirates "4 7 17 .'JOl L. D. C 24 6 IS .3fVJ F. O, E. No. 38 24 6 IS .360 Individual averages: Nlmd, Av.l KimH yircKtooi 6' O. Hoffman . 17J Kanton $f Stlna Nula . SU0 Abbott Hhtw Cain .... Martin ,. Ttrrall ,. Conrad ,. Lara .,, McCato . Cumlnga K. tklpla .. lW, .. in .. 191 1'unhouM .. lladfsrd .... r. Ilofman Dobar Koran Hoairla Itoaelln Lana Mltihall .... MaCor Llndiajr .... .. 1 .. 1M .. 117 m Potter IU Fill Ill Roar 1U Millar Mil Balalda ill lltalon .. UMDudlar Kldaon lMlpanmka ... Dohrrtr r lbaa99P4H DAILY AT 1, 3, 7 & WEE OF SUN. DICKER To Every Scholar and NIGHTS-1 0c-ZOc "Talks on Newspaper Advertising" By TRUMAN A. DeWEESE. Buffalo. N, Y. Selling Life Insurance There are many reasons why nowBpapor advertising ought to bo effective in sell ing life insurance. No one wants to sep a life insurance agent and yet so thorough ly has tho public been edu cated upon this question that tho beneficence of life insur ance is now universally rec ognized. While the man of average intelligence knows that life insurance is a good thing and that he ought to carrv it, he does not want to be "talked" into it. There are many reasons for this Ho does not want to waste timo listening to arguments in behalf of some thing that requires no argu ment. Another reason is that ho has a natural reluc tance of being reminded of tho approach of death. No man in tho possession of his senses wants to contemplate the possibility of death, and yet ho knows very well that it is coming to him and that he ought to make some pro vision for those lie will leave behind. But he does not want to bo told by nn agent, or any one else, that ho is going to die sometime. . Anothor reason is, tho agent is not selling him any thing tangible. In this re spect tho book agent has an advantage over tho lifo in surancr man. Tho book agent is selling something you can touch and handle. Tho life insurance man is selling "blue sky" he is dealing in "futures." Ho calls it lifo insurance, and yet he cannot insure your lifo against the coming of the grim messenger, and he knows it. "What he is real ly selling you is a contract to give your heirs a certain amount in tho event of your death. Life insurance is a mis nomer. No ono knows who invented tho term, so it is not possible to reach him; but certain it is that tho term is misapplied and tends to deceive tho popular mind as to the real nature of tho Tho Persistent and Judicious Uso of Newspaper Adver tising is tho Eoad to Business Success. 9 P MASTER PIECE, Adult DAILY i MATS. 10c TIM I mm w SOMETHING NEW Simply delicious Our new u range Label" Blend 30c. a half pound insurance business indeed I think it not unlikely that tho use of the term "lifo in-, surance" has tended to re tard its universal acceptance by investing it with an at mosphere of chance. It en courages tho notion that life insurance is "a gamble" when the truth is, it is a sav ings bank for tho man who would like to make some pro vision for his family in the event of his death and who would never make use of the ordinary savings institu tions. Now, could any commodity bo better adapted to news paper advertising! Hero is something a man doesn't want to talk about, and yet he knows he ought to have it. He doesn't want to listen to tho importunities of agents, many of whom do not understand either lifo in surance or Human Nature. Ho is willing to read about the benefits of life insur- nnce during his leisure mo ments. Ho is willing to be "educated." And think of how many persons the news paper can "educate" re garding life insurance while the agent is talking to one "possibility." Newspaper a d v e r tising noed not displace the agent. It should be used to develop "possibilities "for the agent. Think of tho time wasted by tho average agent on impos sibilities! With intelligent newspaper advertising the hundreds of inquiries that are developed would lead the agent to persons who aro. actually " possibilities persons who had really giv en some sorious thought to lifo insurance. If the ad vertising copy is written on the right lines it would soon draw inquiries from a long and attractive list of persons who have already been "ed ucated" and who are in. a receptive mood and who are only waiting to learn what advantages one company may possess over another company. TRUMAN A. DeWEESE. )