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LEGANT
THE OMAHA SUNDAY BElCt MAY 31, 1014.
K
V
ELECTRIC GARAGE A LEADER
New Management to Strive for Mid
dle Western Supremacy.
ENGAGES EXPERT SALESMEN
Mrn trlth ComitrJ-wlile Kxperlence
to lie Employed ly CJe.nernl Man
ner DnnRlnn nml Snlcii
MfUinurr HntrWc.
filnee tho Inauguration of the new man
agement ot the Klectrlo Oarage company
nt Fortieth and Farnam Btrccts tho busi
ness ot that organization has been con'
siderably enhanced and tho present ot
fleers hope to make the Klectrlo Garago
one oi tne largest exclusive ciecmo ve
hicle sales firms In the middle western
territory.
But ti few weeks ago C. E. Douglas and
II. II. Hawko purchased the garage. They
entered tho electric game as practically
newcomers In that branch of tho auto
mobile Industry. Mr. Douglas and also
Mr. Hawko both had had extensive ex-
perlenco with gas cars and they both
wero familiar with the taoclcab business,
But electrics wore something now.
However Mr. Douglas was 'made general
manager and Mr, Hawke waa made salen
1 manager and they started with all the
confidence of men with a. thorough
knowlcdgo of tho enterprise. They organ
ized a system and followed It. They made
an exhaustive study of electrics and pre
pared tho best possible methods to take-
care of their customers. To provo that
they 'havo succeeded in such ft remark'
'ably short time ono only needs to point
to the sales thoy are making.
Tho'' Rauch & Lang electric has always
been a popular cacln Omaha, but Its
popularity has beeii accelerated ffiupy
limes in tno row snort weeks thenow
firm has handled the reins. The new 191J,
models aro in and already several aro on
the streets In active Use. ' '
Mr, Pancoast, sales manager at the
factory of tho Uauch & Lang company,
ls:ln the city assisting Mr. Douglas and
Mr. Eawko to arrange- their afaflrs.
Mr' Nowcombc. one ot tho factory o
perts, will be sent td Omaha In a abort
tlmo. Ho will mako this city his head
luarters. Ho Is one of tho most expert
tclefctrlc salesmen In this country. Ho has
had a long experience In tho game and
he knows all there Is to be- known. Tho
engagement of Mr. Newcombe Is Just
another proof of the active progressive
ness of tho now firm.
Mr. Douglas plans to engage tho scrV'
Ices of other electric authorities and noth
ing wilt be left undono to provide for
the advancement of tho Omaha firm until
it has set a standard in tho middle- west
not do overcome oy any other exclu
elve electric firm.
Stock of Omaha Oars
Turned Over to the
W, L. Huffman Oo.
The receiver of tho Omaha Motor Car
company, past' manufacturers of the
Omaha underslung "30," has turned over
to AV; L. Huffman tho, entire stock of
finished cars that the Omaha Motor Car
company had on hand at tho time tho
stockholders applied for a receiver.
Tho receiver was restrained from sell
ing the cars in question and they-have
since been held In storage, subject to4he
outcomo of the litigation.
Tomorrow Mr. Huffman will secure this
entire stock and place tho samo Imme
dlately on the market.
Electric Garage, Largest and Best Equipped in the W est. Neiv M An
agement Now in Possession. Neiv Show Ro&m and Offices Completed
.
New Home of the Rauch & Lang Electrics
G. 12. DOOGLAS,
General Manager.
Recognizing, that the Elcotnf'Cnr era is ,at Hand, tho Electee1 Garage was ao-
by the now-- owners- ana&managers jvmi uio oauui mat it m uu w umum a
progressive ana permaiicntuusiuuss iuai.itutiui1o. . ,
11. II. HAWK13,
Hnles Mnnngcr.
quired
most promising,
The Electric is now accepted- as the practical and economical car for 'city and
suburban use. '. ' i4 ' '
Whereas n few years iigo its use was confined to a few cities; iiow every city
in tho United States uses them "in great "'numbers "and their owners are 8inS
in number more rapidly every . da ,THE eLe6tRI0 IS NEXT IN IMPORT
ANCE AND NECESSITY Td-jTHE HOME.
: One lives in priv.acy and indopendeno3 in the home.
Ono goes in privacy and independence;! in, the ELECTRIC.
The Electric is simple to drive (anyone can drivo .it) it is perfectly, safe-it
gives sufficient daily mileage it-has sufficient speed it is always ready-to go froo
from mechanical annoyances if is low in upkeep cost it goes year around in all
kinds of weather-raf fords comfort in summer arid winter it is the car for every
member of the family it is clean, silent, refined and exclusive.
Service Afforded by Electric Garage;
u
Our charging plant is the finest in tho United Slates,
Wo can charge 100 Electrics daily. .
Wo can garago 150 Electrics daily.
Our location is tho most central and accessible to the 'resi
dence section of Omaha.
.
Our garage is open day and night in order to afford Elec- '
trio Owners attentive service at all hours..
Our men aro ortport mechanics and plcctricians who KNOW
and do not experiment in their worlc. ' ,
Our drivers aro well trained and careful. Thoy call for and
deliver customer's car day and night.
Your Electric is cared for as conscientiously ub you wo"uitl
attend to it yourself, and, tho prico is surprisingly low.
Our servico helps to mako owning an Electric ji genuine
pleasure. .'
ELECTRIC
FORTIETH and FAR'NAM STS.
GARAGE COMPANY
i
PHONE HARNEY 304
, t:r t Tiiinntiiu am mnnnnin
i Hi Li rUrrlilfUi UH MjfiUlnllo
Local Denier 3pcaks on Efficiency
of tho D:troit.
MOST POPULAR 'CAS OF ALL
Only the Rauch & Lang--the
Sole Coach-Built Electric
Reflects Genuine Distinction
THE person of discriminating taste is
as proud of tho coach work of his
Electric as he is. of his genuine oil
paintings, oriental rugs, furniture of his
toric periods and the distinctive architect
ure of his honiM,
He isnot deceived by imitations or in-1
fluenced by price concessions.
He knows the outward characteristics
of genuine .coach work and appreciates,
what is under the surface to render him
real value and service.
Coach building is one of tho fine arts,
Its designers and engineers build refined
vehicles. Tho present day exclusive vehi-N
cle for family and social use is the Elec
tric. 'Essentially, the Electric is coach
built., Logically only trained coach build-,
'erg aro capable of producing the Electric
. in its highest perfection.
It is significant that Rauch & Lung are
the sole recognized coach builders produc
ing Electrics,
, As Stradivarius made the finest violin
"because of a complete mastery of materials
and processes, so for over GO years havo
Rauch & Lang built distinctive vehicles
for tho.so demanding the best. Thus do
they make their coach-built electrics today.
Study the models exhibited in our show
room; yon will appreciate their quiet ele
gance and air of ,exclusiveness their su
periority,
V
i .aiMii liiMiill IMi mm Jli
ELECTRIC GARAGE CO
G. E. Douglas, Gen. Mgr.
Phone Harney 304
H. H. Hawke, Sales Manager
40th and Farnam Sts.
HUERTA PLANS MOTOR FLEET
Gave Large Order to Studebaker
Corporation for Autos. .
ORGANIZE FLYING SQUADRON
Arrnnecil to Subdue ConntltutlonnU
In WIIiIkhich, Ilut VmlV of Tor
rcon nnl United States Inter
vention Vont Healer Big Sale,
That Victoriano Hucrta had definite de
signs on the pacification ot all northern
Mexico by means ot 200 American auto
mobllos li an Interesting: piece ot news
brought out of Mexico City ty D. B.
Richardson, StudebaKcr dealer In tho "Sis
ter Republic," who has Just arrived In
Detroit, after successfully escaping from
Its metropolis with his family.
As a souvonlr of his last business month
In Mexico, Mr. Richardson retains a copy
ot a highly flattering: report, madu to
War Minister Olanquet on the Htudcbaker
8ht weight "Siv," a report which, but
tor tho fall of Torreon, would undoubt
edly .have resulted In a record breaklns
order for Immediate delivery.
"Kor several weeks," Mr. Richardson
relates, "the government had been con-
ductlnK competitive tests of cars for use'
In northern Mexico, with a view to or
ganizing u flying squadron ot 3,000 men,
which would clear tho entire country of
the constitutionalist bands. Tho teats
wero tho most rigorous I have ever heard
of.
"Thoy paid no attention to smooth
roads, but picked out soma ot the rough
est country about Mexico City and de
manded that, with ten men In each car,
competing automobiles should demon
strate that they could dash abqut In tho
wilderness of northern Mexico.
"Major Olvara of tho regular army was
tho man whom the government put In
chargo ot the test, lie ran us up and
down mountains and through gorge. Th
regulation loud of soldiers wasn't big
enough, so he got peons to hang on the
running boards. When he got through
and picked our car as the one that showed
him tho requisite performance, power and
strength, he measured carefully our fuel
consumption and frankly voiced hi ad
miration. This was really tho clinching
argument for us, as fuel economy for
such work was plainly a tremendously
Important merit.
"The Mexican government agrceed to
aecept delivery ot the cars at liredo, on
tho border, but held oft final order, pend
ing the result ot tho siege ot Torreon.
When Torreon fell and the Americans
blockaded the seaports, they had no
longer any means ot getting tho cars Into
the country and would havo been without
a base of supplies from which to operate
their flying squadron.'
"Out I'm preserving the resume ot the
test stnd a copy of the report Major Ol
vara made to the JIuerta government.
Akan unsolicited testimonial It can't be
beaten, especially when the rigorous na
ture of tho test Is taken Jnto account,
with tho fact that, when It started, tho
Huerta government had no Idea, of con
sidering anything but heavy cars ot sixty,
horsepower or more."
Persistent Advertising is the Road to
Big Returns,
Arrt thnt Twice nn Mniiy Prrnonn
lluy Detroit Hlc.etrlc" Ituy
Other Mnkrn neennse of
't'Stiperlor Qimlltlrx.
Twice' a many 'people 'buy Detroit Elec
tric cnratis buy any other makc. This
year, through greatly increased vol
ume, wis nro ' able to offer thf highest
quality ever built Into an' electric vehicle,
but to prici-' our cars lower than th
prices pevlously asked for ears of far
Icfb than Dotrolt Electric quality.
Detroit- iijcftrlc 'bodies ure -built In our
own shop. Only the best materials are
employed frames of whit ash through
out, and panels, moulding roof, window
BHth, und fenders are of pure aluminum
platci 'AImlnum Is Ideal' (or this pur
pose, bftngStrong, llgfit and .malleable,
and will neither warp, .crack p6t check.
Insuring a permanent 'Sprfaco. '
,AU lead batteries used j' aro made Iniour
own factory under' our personal super
vision ond aro sold under" our own
guarantee. Tho plates are nsaombled In
high - Jars which eliminate the expense
and Inconvenience of washing, nnd ceils
are accessible to he thoroughly cared for,
by raising front and rear hooas.
In painting our cars, only the highest
quality of materials rough stuffs, colors
and varnishes pro employed" Each car
requtren twelve to fifteen weeks In our
palntf department, giving sufficient tlmo
between each operation for thorough'
drying. This' guarantees n. hard dnd bril
liant flnfsh.
Tho luxurious interior ot me car
charactertxes tho Detroit Electric. The
upholstery and fittings are ot the very
highest quality. 'Imported; whipcords,
broadcloths, and Morocco -finished leath
ers are optional equipment. Deep Turk
ish cushions, ten Inch, with first quality
whlto curled hair stuffings aro ued
throughout all models. Cut glass flower
vases, tbllot and cord ca. with watches,
'etc., aro standard equipment
Totul rallcVgo per tcach discharge, In
the elcctrlco car, must be considered
simultaneously with tho speed at which
the car la driven. In both total mileage
and maximum speed, tha Detroit Electrlq
oxc.pls any make ot electric, Theso cot.
dtlona art the result of an etcehcritly
balanced car .of superior mechanical con
struction. . Detroit Electrics ar6 designed to rid
ftuxurWttsly oi , cither - Special Eleotrhj
Pneumatic or uusmon vires, which hw
optional 'equipment on all models, Thsse"
tires1 are overslxed for the' weight tar
ried, which guarantees tho greUAst
economy Knd least Inconvenience.
NUMEROUS SALES ARE MADE
BY W. L HOFFMAN AUTO CO.
The W. Huffman, Automobile company-
report Uio following sales ot Hup
mobiles tho last week:
Workman & Roxean. Auburn. Neb,
Hledmsih. Bros.. Syracuse Neb.
George Kllker. Dca4wood, S. D,
Taul Will. Parson, ta. .
K. c: Bwlgerfc Gordon, Neb,-(carload).
V. R. Patrick, South Omaha.
George W. Coffman, Mondamln, la.
I. K. & M. Cf. Huffman, Sutherland, Nel.
Charles O. Hhultt, Htelnauer Neb,
John Krcager, I-culsvllto. Neb.
Charles E. Hansw, Osceola, Neb.
rr
Electric
In Hilly Cities
There Are More Detroit Electrics Than Any Other Make
Wo havo delivered ten of these elegant cars in hilly Oniuha thus far this season with a
much larger sale assured us for tho remainder of tho season.
Hilly cities provido- tho supremo tost for nny electric car--for its power,' its speed, its
economy. And tho'electric that lends all others on tho liillB is all tho more desirable
for lovel cities. As evidence, every third electric car sold today is a Detroit Electric
In every hilly ci(y in tho United States you find more Detroit Electrics than any other
mako; 74 per cent of tho electric cars in Seattle aro Detroit Electrics, Thoy lead also
in Kansas City,. in Cincinnati, in San Francisco, in the hilly residence suburbs of Bos
ton and Philadelphia.
n, choosing your car, consider the electric wi th-the record for, greatestuccess onhills.
and in level cities alike. Wo invjtc your inspection of this capable, Hisefijl, beautiful car.
We Have a Complete Line on Our' "
, Salesroom Floor. '
W. L Huffman Automobile Co.
1814-16 Farnam Street, Omaha
V'."".'
Mitchell, S. D. , Sioux Falls, S, D., Lincoln, Neb., -124
S. Main St. 222 S. Phillips Ave. 1128 P Street.
SioujfOity, Iowa
317-19 Fifth'SV
..J