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THE OMAHA SUNDAY BEE; MAY 24, 1914.
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At The Head of Its Field in Sales
and Volume and Value
Studebaker SIX sales have shot ahead of all others in every
State in the Union.
The man who takes time to study values is buying the Studebaker.
He can't do anything else unless he shuts his eyes to stubborn facts. '
A Volume greater than that of any other "Six" in America, has resulted in
Value greater than that of any other "Six" in America.
What has actually happened is that the Studebaker SIX has fixed a new' figure'
which represents the most that money can buy in a high class car.
Studebaker sales have forged to the head and front because you can't get as
much as this SIX gives you, even by paying more.
The Full Floating Rear Axle ;
Full Timken Bearing Equipment
Electrically Started and Lighted
Complete Equipment
r, O. B. Detroit.
POUR Tonriar Oar iIOSO
SIX Xonrintr Uar .... 1B7S
SIX anaau-Boadsttr 1800
SIX Beam 2350
Model "38" rooting Car .,iaeo
Model "35" Coup. i 1060
81x-raiiuer "SIX" 18S0
The Life of a Car
The life of a "Six" and, of course, its value dopettds upon two
things.
These two things are, first
The quality of steel used in its construction;
and, second, .
The number and scientific accu'raoy of the heat treatments.
In that respect Studebaker SIX construction may possibly be equalled
by one or two cars selling for the very highest price.
It is not equalled by any car at anything like its price or a thousand
dollars higher.
Studebaker Special Steels
Studebaker metallurgists and laboratory experts furnish their own
formulae for Studebaker steels.
The best that America's mills pro.
duce is not good enough.
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The steels must be made on special Studebaker specifications.
Then these High Chrome Nickel and High Chrome Vanadium
steels must show, under test, an ultimate strength of
150,000 pounds to the square inch.
ThiB is the highest standard known in motor car manufacture
30 per oent higher than the highest average, even in
cars costing considerably more.
Two to Four Treatments
Having insured this standard, Studebaker steels then receive
from two to four heat treatments.
These treatments refine the steel by completely changing its
structure.
Strength or hardness as required in axle shafts of camshafts
and gears is doubled or trebled by treatments varying from
600 to 1700 degrees Fahrenheit their intensity accur
ately determined by means of the scientific pyrometer
which registers for each furnace.
The guarantee of long life, safety and value insured by this
process could not be greater in any car you could buy,
even if you paid $5,000.
Full Floating; Rear Axle
Not overy "Six" has a full floating rear axle.
Jiut every "mx" neeas one.
In the interests of safety, in
the interests of power
transmission it is in
dispensable to the truly
scientific "Six."
In the Studebaker SIX the
axle carries the car.
The shaft only turns the
wheels.
It turns freely, in a steel
housing carrying the
last ounce of power TO
THE WHEELS.
Without a full floating rear
axle the best "Six" mo
tor is not at its best, be.
cause the efficiency of
the one is dependent up
on the other.
Full Equipment of Timkens
No "Six" no matter what price you might pay is more
thoroughly equipped with Timken bearings than the
Studebaker.
Even to the hubs of the wheels this SIX is thoroughly Tim
kenized. We have equipped with Timkens at every point where fric
tion is possible at several points overlooked by other
"Sixes."
We repeat you can't buy greater Timken value in any car.
The Starting and Lighting
Let us not mince words in regard, to this Studebaker-Wagner
starting and lighting system.
We seriously doubt if it has an equal.
We are certain that it has no superior.
Starting trouble is unknown to Studebaker SIX owners.
You won't because you can'tbetter it at any price.
Studebaker SIX Demonstration
The Studebaker SIX will sell itself on demonstration alone.
Uemo'nstration would convince you even if you did not know
its internal superiority.
If you did not know the close, fine, accurate manufacturing
processes more than 6,000 in number embodied in this
SIX.
If you did not know that these processes require the combined
action of 5,000 separate machines.
If you did not know that accuracy with these machines is car
ried to the l-1000th part of an inch in all vital factors of
the car.
If you did not know that there are 247 drop forgings in this
SIX more, we believe, than any other car possesses.
If you did not know that we make all parts in our own plants;
the magnitude of Studebaker operations permitting the
most complete automobile and foundry installation in the
world, at the lowest cost per "Six" produced.
If you did not know any of these things, still the magnificent
smoothness and superabundant power; the beauty, the
ease and the luxury of this Studebaker SIX would con
vince you that it is indeed the king of all Iteht-weteht
"Sixes." 44
STUDEBAKER, Detroit.
Direct Factory Branch
NEW STUDEBAKER BUILDING
2552-4.6 Farnam St.
WILSON,
2429 Farnam Street
Local Dealer
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Buy
It
Because It's a Studebaker Jh
