Omaha daily bee. (Omaha [Neb.]) 187?-1922, May 24, 1914, PART ONE NEWS SECTION, Image 1
The Omaha Sunday Bee PART ONE PAGES ONE TO FOURTEEN NEWS SECTION THE WEATHER. Unsettled VOL. XLIII NO. 49. OMAHA, SUNDAY MORNING, MAY 24, 1014-SIX RECTIONS-FLFIT-SIX PAGES. SINGLE COPY FIVE CENTS. FORMER PRESIDENT OF ALLEGEDJTSWRECKER Patrick Calhoun, Ex-Head of United, Charged with Having Looted It of Over Million. STATE BOARD'S ACCUSATIONS Statement Denouncing' Financial Methods of Official Issued. GREAT SUMS ARE DIVERTED Money Used in Promoting Irrigated Farm Project Recently Failed. COMPANY ALLOWED TO BORROW Callfornln Commission Permit Firm to Tnke Action to Purchase Rolling Stock for Plun dered" Line. SAN FRANCISCO, Gal., May 33.-ln granting an application of the United Railroads company of San Francisco for permission to borrow money to purchase rolllnr stneV-j the California railroad commission Issued today a statement do nunciatory or tne nnanciai raomous m Patrick Calhoun, former president of tho company. The commission In Its written order and opinion, aseerta that Calhoun, shortly prior to his retirement, took from tho funds of this public utility corporation over $1,000,000 when every available dollar was sorely needed to Increase tho facili ties of this company, "and that ho gave his successor, Jesse Lillenthal, a promis sory note for $1,030,000, payable one day after date, which Lillenthal Immediately wrote down In tho books .of tho company "as of the value of one dollar." The $1,000,000 which Calhoun Is charged with diverting from the funds of the com pany was used, the commission asserts, in promr ..ig tho Solano Irrigated farms, an immense subdivision project which collapsed some months ago. "This whole transaction 1 a fraud," de clares the commission, "not only upon the public, which Is dependent upon this utility for its street car service, but also upon the bond and note holders of this utility, because to tho extent that money Is diverted to Improper purposes theso creditors are defrauded." The commission finds that "Mr. Cal houn and the stockholders Joined in this plunder, "which was authorized by reso lution of tho director at the expense of the public and? the company's creditors." Alleged Abductor of Oelwein Girl Will -Fight Extradition DB8 liomm la., May 23.-Frah Moyer. alleged abductor of Elizabeth Huppertz of Oelwein. Ia., who Is being held by the police of Winnipeg, Manitoba, has engaged attorneys and will fight ox traditlon, It was announced today. The Huppertz girl, who Is IS years oil, returned to her parents at Oelwein from California last week after an absence of nearly a year following her disappear ance. Meyer was arrested list nigh',. George Bldwell, special agent of the De partment of Justice, who Is In 'Winnipeg-, today received Instructions to employ counsel and apply to Washington for ex tradition papers. ST. PAUL BUTCHER CHARGED WITH SELLING CHOLERA MEAT BT. PAUL, Neb., May 22. (Special Tele gram.) Oeorge Mayo, deputy pure food commissioner, has filed complaint against M. Saventer, a local butcher, charging him with killing and selling diseased moat from cholera Infected hogs last February. A former employe of Saven ter Is the principal witness. Hearing is set for May 23. Attorney W. H. Thompson of Grand Island Is assisting the prosecution. Sav enter and his employe are under bonds. Citizens are aroused and Indignant. L. D. D0ZIER, ST. LOUIS MILLIONAIRE IS DEAD ST. LOUIS, May 23. Lewis D, Dozler, capitalist, philanthropist and a member of one of the oldest families of St. Iyouls, died heretoday of hardening of the ar teries at the age of 63 years. Mr. Dozler was reputed to have been ti millionaire. The family fortune was made selling hardtack to the soldiers during the civil war. Mr. Dozler was a member of the executive committee of the Louisiana Purchase exposition. He was one of tho organizers of the St. Louis Aero club and was its first president. The Weather Forecast till 7 p. in. Saturday: For Omaha, Council Bluffs and Vicinity Unsettled; probably showers; not much change In temperature. Temperature at Omih Yesterday Hours. Deg. ... 61 Ea.ro 6 a. m ... (VI ... 6T I 2&. Ul. ,..... 8 a. m. ...-. 9 a. m 10 a. m 11 a. m 12 m 1 p. m 2 p. m 3 p. m p. m 5 p. m.. 6 p. m 7 P. m 69 , 71 , 74 77 82 S5 S3 87 85 83 Comparative Local Record, UH. 1913. 1312. 1911. Highest yesterday ...... 88 69 84 76 lowest yesterday 64 4(1 6 61 Mean temperature 75 8 74 64 Precipitation CO .00 .00 .00 Temperature and precipitation depar :ures from the normal: Normal temperature , 65 Uxccea for the day ,. io Total excess since March I SI Normal precipitation 18 Inch Deficiency for the day IS Inch Total rainfall since March 1 4. 91 Inches Deficiency since March 1 . S 70 Inches Kxrera for cor period. 19U . .3 44 inches Deficiency for cor period, mi. 2 63 Inches ROSS L. HAMMOND RESIGNS Collector of Internal Revenue to En ter Gubernatorial Race. GIVES OUTLINE OF HIS PLATFORM Snr lie l n Supporter of Initiative and Referendum nnd for nn Kx tenslon of thr Soft force to Women. Ross It Hammond, editor of the Fre mont Tribune and United States collector of Internal revenue for the district of i Nebraska, has forwarded to Washing- ton his resignation from the govern ment position and filed his papers for the gubernatorial race, subject to the republican primaries. Mr. Hammond, In his announcement, reviews tho fact that he was one of tho first in the state to favor the popular .lullnn .f T'l...l U..... t that he helped to prepare the way for It, by convention nominations, long before such elections becamo legally possible. He also recalls that as one of the first advocates of tho primary system, he urged its adoption to secure the freest and fullest expression of the popular will; that he advocated the anti-pass law and supported tho 2-cent fare law, railroad terminal taxation, an elec tive rallrond commission: that he was a supporter of tho Initiative and referen dum. In thfa announcement he declares that he stands for extension of suffrage to women, as "their right." He declares the present need of the state Is a business administration, and a period of construc tive work, to build up the Industries of the state, rather than one to Impose reforms upon the people. No Prouriiin of Iteform. In his announcement Mr. Hammond says: I have ho program of reform 1 would Impose upon tho people. Though I think there is always room for improvement, I would not upset all established methods of legislative procedure. 1 would bo par ticularly pleased with tho official oppor tunity to contrlbuto to the solution of the problem Involving the efficiency of tho rural school. I am convinced that In Its proper development will bo found a rem edy for no mo unsatisfactory rural condi tions. Through It, I believe, as un educa tional and social factor, we aro to be saved from a condition of landlordism and tenancy. In filing 1 deem It permissible to atato that I havo been for nearly thirty-flvo years a citizen of Nebraska and havo during all this time been In afctlve or directing control of the newspaper 1 own In part. It has always been a republican paper. Through It. nnd by personal ef forts, I have contributed what I could to the republican causo. It has shown, as I believe, a straight enough course to give assurance of Its republicanism, and has been progressive enough to Justify my appeal for tho support of whatever party factions may exist. The party platform convention will bo held In July. Tho wisdom of tho multi tude of counsel Is greater than the wis dom of a single individual. I am confi dent a republican convention would not take any position I could not consistently endorse. The primary contest ought to be so conducted that there will be no 111 results. The fighting Bhould bo reserved for tho opposition after the primaries. I urn de posed to merely sumblt my candidacy to republicans in state-wide caucus and let them be Judgo without solicitation of my fitness for the governorship. I believe the corrupt practices act should be con formed to. If I cannot be nominated and elected without violating that law, as the public believes It too often done, then t must and should remain In private sta tion. Ran for Congress Defore. LINCOLN. May 23.-(Spoclal.)-Roas L. Hammond of Fremont, who filed for the republican nomination for governor to day, ran for congress in the Third dis trict and passed under the wire a neck In the rear of Samuel Maxwell, a Fre mont neighbor, who was extremely popu lar at that time. He later ran for tho legislature with better success, which prompted him to try office seeking again and he landed unanimously as president of the Nebraska Editorial association, where he is especially strong and where It Is expected that he will find rnanv warm supporters In his campaign for governor. Wotherspoon Hints Army is Too Small to Invade Mexico WASHINGTON, May 23.-DeIegates who have been attending tho seventh triennial convention of tho Military Order of For eign War of the United States here. were leaving for their homes today. The convention closed after a banquet last night, one of the principal speakers being Major General Wotherspoon, chief of staff of the army, who In discussing the Mexi can crisis expressed the belief that the United States has a larger task In hand ling a possible Invasion of 4ho southern republic than It is well prepared for with a small army. Officers were elected as follows: Rear Admiral William B. Caperton, U. S. N., commander general; Colonel Oliver C J3osbyshell, Philadelphia, treasurer gen eral; Itev. Henry N. Wayne, New York, register general;. James Alston Cabell, Richmond, Judge advocate general; Rev. Honry A. F. Moyt, Pennsylvania, chaplain general; Major Joseph M. Heller, U. 8. V., Washington, D. C, surgeon general; Major B. A. Do Bussey, N. O., New York, deputy secretary general; Osmand D. Clark, Vermont, deputy treasurer gen eral; Rer. Edward D. Smith, Wisconsin, historian general, and Major Guy A. Boyle, U. 8. V., Indianapolis, recorder general. Body of Man Carried Into Chicago Station on Locomotive Pilot CHICAGO, Ma' 23. Passengers and at tendants in the LaSalle Street station were startled early today when the fast mall train of the Lake Shore & Michigan Southern railroad steamed Into the sta tion with the body of a man Jammed on the pilot Several people fainted. Until then neither the fireman nor the engi neer knew they had struck anything. A notebook found on the body contained the name of Nicholson Geisen, Weatville, Ind. Scraps of harness and portions of a buggy entangled In the pilot Indicated that the man had been struck whtlt driv ing across the trai ks. They9 re LONDON POLICE RAID HEADQUARTERS OF THE SUFFRAGE Officers Search Rooms for Evidence of the Inner Workings of Wild Women's Organization. ONLY ONE ARREST IS MADE Woman Who Attacked Policeman Angry Because Allowed to Go. ANSWER OF MILITANTS PROMPT Attempt Made to Cut Off Water Supply of Glasgow. KING'S PORTRAIT MUTILATED IMctnre or Ilia Majesty tn Edinburgh tinllerr Hacked to Pieces with Ilntchrt .Gins Cnse In Ilrlt Uh Munrnm Itrokrn, LONDON, May 33. The police momen tarily took the offensive today In the war between the "Twentieth Century Furies," as tho suffragettes are now called, nnd the authorities. The. officers of the Women's Boclnl and Political union, the militant body, were the object of a raid In search of Information to the inner workings of the organization, which would enable the police to strike a hard blow at tho auth ors of the frequent outrages. Incidentally It was hoped that the police might find there the coffers con taining the funds of tho society. After thoroughly ransacking the rooms, the poUco let all tho officials go except one woman. J There was no disturbance Inside tho building? but a suffragette who arrived during the raid assaulted a policeman and appeared to bo greatly aggrieved when he declined to arrest hor. Tho public outside was distinctly hostile to tho women, but a large force of poltco men protected them. Soon after tho onslaught by the police, the militants' reply came in the shapo nt' Bcveral serious outrages, Including the destruction of a portrait of King George at Edinburgh, an attempt to cut off the water supply of Glasgow nnd an act of vandalism at the British museum. Pnndcnionlnni In Court. Frida Graham, tho militant suffragette, who yesterday slashed a number of valu able paintings In the National Art gal lery, was today committed for trial after a hearing at the police court. The accused kept up a continued tirade and was held fast by two policemen throughout the proceedings. The pictured were not so badly dam aged as had been thought, according to tho evidence of an official from the gal- j lery. two militant surrrugetie vnnaais today broke the glass case of an exhibit In the mummy; room of the British museum. No damage was done to the exhibits. Both women were arrested. Attempt to Destroy Aqueduct. GLASGOW, Scotland, May 23. The fail ure) of a fuse early today saved the aque duct which carries half of Glasgow's water .supply from Ijch Katrine, forty two miles away. A watchman whllo patrolling the aqueduct noticed somo freshly turned earth. He mado an in vestigation and discovered two powerful bombs with a half burned fuse. In tho vicinity he found a woman's handbag and a placard stating the destruction of the aqueduct was a protest against the treatmont of Mrs. Emmellne Pankhurst. KIuk'h Plcturr Hocked. EDINBURGH. Scotland, May 23.-A pic ture of King George V, by John Lavery, In the Royal Scottish academy here was hacked by a suffragette today, Tho woman used a hatchet. When arrested sho refused to give her name. Roosevelt Too Busy Writing Book to Talk Politics OYSTEJR BAY. N. Y. May 23. "I'm try ing to Keep out or politics as much as possible Just now," said Colonel Roose velt today. The colonel made this statement In re sponse to a question about the organlz atlon work of the progressive party and his opinion regarding proposals for Its amalgamation with the republican party. Ho declined to express any views on these subjects. Just at present Colonel Roosevelt said he was busy with preparation of a new book. That would tako up his spare time until after his return from Spain, which will be on July 4. Another political conference was to be held today with ex-Senator Albert J. Beverldge, Indiana progressive leader: Theodore Douglas Robinson, New York progressive state chairman and Regis Post, former governor of Porto Rico, FARMERS TURNOUT TO WORK ON THE YELLOWSTONE TRAIL IPSWICH, S. D., May 23.-(Speoial Tel egram.) The Parmley highway' through ISdmunds county was today lined with men and teams working on the Yellow stone trail. Kvery telephone pole along forty-nine miles hi this county was marked with a band of yellow. Telo graphic reports from all along the trail report thousands of men and teams at work on the trail. Weather conditions wero ideal. A con servative estimate of the value of the work done today Is $100,000. George N. Kenyon, traveling represent ative of tho trail, returning from Wash ington, stopped here tonight to confer with President Parmley and reports pro nounced enthusiasm '- the part of the congressional delegations of Minnesota, the two Dakotas and Montana relative to the road obtained through the Sfa"hd. Ing Rock agency, Comin' Back! When? Next Sunday Drawn for The Bee Powell FORCES OF VELASCO BOMOREDJ REVOLT Federal Commander Defeated at Torreon by Villa Said to Have Turned Against Chief. MOST OF HIS MEN GO WITS HIM Cnhnn fllrssniRCr Milling from Vera Crux Returns from Mexico City Without llnTlim Suf fered Any llnrm. VERA CRUZ, May 23.-SU Americans arrived here by train from Mexico City today. They brought with them an un confirmed report that General Jose Vel- asco, the federal commander, who was de feated at Torreon by General Villa, then recalled to the capital and later sent to San Luis Potosl, had revolted ngalnst General Huerta, together with most ot the federal troops under his command. Muro, the Cuban messenger, sent by Consul William W. Canada to General Gustavo Mass to urgo tho release of Rear Admiral Fletcher's Filipino servant, re turned here from the capital today, He was believed to have been arrested by the Mexicans, but he stated on his re turn that he had proceeded to the capi tal after he had delivered Consul Can ada's letter. In order to bring his wife to Vera Cruz. He says he was closely watched by dotectlves during his stay In the capital, but wns not otherwise mo lested. A military commission for the trial of such offenders as may be brought beforo it was called Into session today. This commission Is said to be second In the history of tho American army, the first having been instituted by General Wlnfleld Scott In Vera Cruz soon after he landed during the Invasion of Mexico In 18t". It Is expected that several days will be consumed In arraigning preliminaries bo fore the first offender is placed on trial. Detective Contempt Charges and Frank Motion Postponed ATLANTA, Ga., May 28,-Hearlngs on the motion to sat aside tho verdict which pronounced Leo M. Frank guilty of tho murder of Mary Phagan, a factory girl, were passed today by Superior Court 'Judgo Den II. Hill until Friday of next week. , The contempt cases against the detec. tlves were also postponed until next week. The National Capital nturriari Mar S3, 1014. The Senate. Met at 11 a, m. Considered agricultural appropriation Amendment to sundry civil appropria tion bill to increase compensation on the soldiers' pay roll proposed by Senator Hmoot. An amendment to the agricultural hill to limit expenditure In the cotton belt, proposed by Mr. McCUmber, was de feated. A resolution calling on the Treasury department to report which foreign com modities would be excluded by the bill to bar convict made goods, was Intro duced by Mr. Smith of Georgia and passed. The llnoi. Met at 11 a. m. General debate on Clayton anti-trust bill resumed. by Aftermath of the Dog Sh FIRST CONFERENCE TONIGHT Mediators Will Meet Delegates from Wilson and Huerta. SMOOTHING OUT PRELIMINARIES Cnlllnir of Meeting: Came Immedi ately After Mrilenni See Mnriln tors nnd Is Surprise to the United States DeleRntrs. "" NIAGARA FALL.H, Ont., May S3.-An-nounccment was mado shortly after noon today that the first full conference be tween tho mediators and both the Amer ican and Mexican dolegates will be held tonight. It was arranged at the request of tho Mexican delegates, who met the. medi ators Informally this morning, after which the South American mediators sent for the American delegates to consult them about the matter. It is understood that the envoys felt confident of being able to remove such obstacles as had delayed proceedings dur ing the consideration ot preliminary measures. Delegates representing both sides of the controversy between the United States and General Huerta will go into their first business session hopeful that an amicable adjustment of all their dif ferences' will bo the outcome. Tho sudden catling of a full teealon for tonight was not expected by the Ameri can delegates. They had made no plans for a meeting today, The envoys of South America had one talk with the Mexican delegates nnd it was generally thought nothing more would occur today. Shortly thereafter tho Mexican delegates requested another audience, and, ns the result of this second talk the announce ment was made that preliminaries had been sufficiently smoothed out to Justify formal sessions of aU the principals to the mediation. Itryiln mid Mud Confer. WASHINGTON. May 23.-8ccretary Dryan, John I.lnd and Charles A. Doug lass, the latter representing the constitu tionalist agency, had a long conference nt the State department, after which Mr. Bryan went to the White House. Nona ot the men would reveal the subject of tholr conference. It Is said the conference at the White House and State department had to do with the question of Bending a constitu tionalist representative to Niagara Falls, but Secretary Bryan refused to make any statement. The understanding hern was that as soon as tho mediators took up a discus sion of the Internal affairs of Mexico, the American commissioners wero prepared to suggest that this question cpuld not well be discussed without the presence of a constitutionalist representative. Constitutionalists Execute the Entire Garrison of Tepic WASHINGTON, May a-Mexico City dispatches todlplomatlc sources here to day reported that when constitutionalists troops captured Teplo several days ago they put to death the entire federal gar rison of 300 offloera and men. Bank Robbers Killed in Fight with Posse HUGO, Okl., May Sli-Hpeclals from Mlllerton, Okl , today stato that two men who had robbed a Mlllerton bank on Thursday of $1,400, were killed In a bat tle with a posse last night and thaj: flvo members of the posse returned to Mlller ton with the money taken from the bank. nw SUNDAY BASE BALL REGARDED AS MENACE Presbyterian Report Condemns All Sabbath Seoular Games. FINAL ACTION IS DEFERRED Untlnn to olnllsed Voted Mmlt Ilau to Comtucr nnniea nnd Sports la Horrn Hlble H- cloty Report Ilend. CHICAGO, May S3. Sunday base ball was condemned In the report ,of the com mittee on the Sabbath observance, which was presented nnd discussed at the morning session ot the general assembly of the Tresbytorlan church In the United States today, A suggestion from the floor that a sentence In the report "disapproving all secular games and sports on Sunday," he changed to read, "AH commercialized games and sports," wns not accepted. Adjournment hour was reached before tho report had been wholly considered and actlpn on It was deferred. The report also deprecated the opening of the Panama-l'aclflo exposition on Sunday. "Sabbath desecration la the greatest problem In Amorlca today," declared Rev. H. D. Bowly of New York. "Com mercialized sport, particularly bass ball la a nioral menace." A resolution praising President Wilson utid his cabinet for tholr policy In avert ing war with Mexico and for accepting mediation was offered by Rev. T. o. Williams. The resolution was declared out ot order, whllo the Sunday observance committee report was bofore tho as sembly and was not read. Five Million Ulliles. Rov. John Fox, general secretary of tho American Bible society, told tho assem bly 6,250,000 Bibles had been distributed In the year by the Bible society. Fifteen years ago tho society distributed l.MO.Oj) Bibles. "When the disturbance began tn Mex ico," said Mr. Fox, "we wired Mrs. Francis Hamilton, our Mexican repro sentattvo, to come home. She replied, Too busy to leave. Send more Bibles.' " A resolution for the reorganization of the board of home missions was Intro duced by Rov. Goorge Loglo of Phoenix, Ariz., and reforrcd to the committee on bills and overtures without being read, Three cities Rochester, N. Y.j Seattle, Wash., and San Francisco aro seeking tho 1915 general assembly. No Indication as to the choice of the next meeting pUco baa been yet made by the delegate. Unusual Honor Paid to Griffith's Body MVERPOOU May a.-Tho body of John U Griffiths, United States consul general In Ixindon, was carried on board the Car mania today for shipment to New York after having rested In state since yester day In the town hall of Liverpool. The only other foreigner ever accorded this honor was the late Mayor Gaynor of New York. The lord mayor of Liverpool, with a detachment of police, escorted the body from the town hall to the dock. King Flees Capital as Insurgents Approach DURAZZO, Albania, May IS.-At 5 o'clock this afternoon tho Insurgents wore close Hipon the town, rince WPUIlam, tho princess andthelr suite took refuge aboard the Italian warship Mlsiirata. HANSEN, BURNS DETECTIVE, HAS JUMPED BOND Sleuth Charged with Attempting to Bribe City Offioials Make. Expensive Getaway. BURNS' MANAGER' HIS BURETS Trick Costs Gang Which. Worked in Omaha Large Sum. P0LCAR RELIEVED OF FEARS Editor Said to Be Afraid Hired Man Would Tell All. PICKARD HELD IN KANSAS 0TT? Detective Who Failed in Court House Under Arrest. HE, TOO, RELEASED UNDER BOND Two Thnnannd Dollars Fixed as tho Amount or Unit nnd Chief llA loney Will Make Attempt to Ilrlna Him Ilnek. T. G. Hansen, Burns detective, charges with attempting to bribe city officials, will not verify Kdltor Joe PolcaB dread that he will return to Omaha and turn state's witness. When his. nuns was called In Judge Blewart's court n Chli cago yesterday In habeas corpus Pro ceedings brought to keep him out of thp hands ot Steve Maloncy, Omaha ehlet of detectives, he failed to appear. Ills bond, which was for S,0t. was signed by a man named Winters, who had pretended to be a disinterested per son, but who turntd out to be tho as sistant general manager ot Burns' Chi cago office The hond was forfeited. How much more Hansen's escape cost those "higher up" Is not yet known, tho facts so far reported In Omaha having been gleaned from meager dispatches from Chicago. rlcknrd Arrested. Th Burns-Dally News gang, Howovor, lost a point In tne iigni u-mh- -long arm ot the law when F.' M. Ylek ard. also known here as. Frank M. rick ard, was arrested In Kansas Cltr yester day. Plckard's "business" while In Omaha In the employ of the Dally News was In connection with county officials. Ho Is charged In a warrant Issued Fxl day with having auempiea w County Commissioner John C, Lynch by offering to "split" a S.00 commission which he would secure, he said, from tho sale of ooal burners and smoko con sumers to tne couniy. According to a report from Kansas City, Plckard was, reieaaea -.noro uuuer $1,000 bond. Chief Maioney, ii is unuer stood, will return from Chicago Immedi ately and will go to Kansas City In an attempt to bring Plckard hero through extradition papers. It Is supposed, how ever, that the same "talent" and money which made It possible for Hansen xo "lump" his bond -will be employed to pre vent Plckard from being brought back tl Omaha. IIott the Trick Wns Done. After Governor Dunne of lUlnoIa had, honored requisition papera signed by Gov ernor Morehead. Chicago lawyers htrctf In Hansen's behslf started a habeas corpus suit. This resulted in delay and Hansen was released under bond' pendte the hearing In court and the arrival of th papers. When the prisoner failed to appear In court at the appointed hour yesterday his bond was forfeited by Judge Stewart. It is said that under the Illinois statute suit to collect the amount will b begun at once. It la supposed by Omaaha officials ttuft Hansen's gang was afraid to rely on the legal technicality, based on the argument that the warrant for him was faulty, which It had been Indicated would be ad vanced to keep Hansen from Omaha. According to word received from Chl cago previously, Hansen admitted to Chi cago police officials that he was not suc cessful In bribing any "big guns" lit Omaha. He boastod, however, that he could havo landed "plenty ot smalles ones." r The Manufacturer Can Pre sent His Product in the Home Circle it a manufacturer could takf his product directly Into the homes and there personally de scribe its merit, ho could sell many goods. Such a course is impossible, but the manufac turer Is learning that the home nowspaper offers a direct route from soller to buyer. A large proportion of the goods hought nre decided upon by reason of the customers' confidence in the salesman. The advertiser in the home newspaper gets the benefit of the confidence which that newspaper has established in his home circle. His prod uct is introduced into that home by an old confldentall friend. Would you like to know more about it while you are working on your plan? Drop a postal of inquiry to the Bureau ot Ad vertising, American Newspaper Publishers Association, World Building, New York. Booklet on request. 1 4