THE BEti: OMAHA, SATHU)A, MAY 'J, 1U14.
BRIEF CITY NEWS
"WUty Storags St Vn Co. Doug.
Be aoot rrlnt it Now Beacon rress.
Utfttwr rixturti Burgess-Oranden Co
Contblj Xncoms for Uf Gould. Be
building.
Gtt Our Prices on lawn mowers. Jan.
Morton & Son Co.
Goodrich OuarnnUtd Garden Bote,
halMnch Whirlpool, five ply. lUio foot
at Jas. Morton Son Co. Buy now.
When yon know gaa llchtlnr you pre
fer It. Omaha Qaa company, 1603 How
ard street. Douglas 606.
An Education In a Say Free by seeing
the four parts of Photo Drama of Crea
tion. Scientific, Religious, Harmonious.
American theater, 3 and 8 p. in. dally.
Where Are the People Oolnff? To see
th ""''pio Drama of Creation, American
thcaxer. Free. 3 and 8 p. m. dally. Shown
In four parts. Today part 3.
Brlomon Sells Lot S. K. Solomon "has
fold the'south fifty-five feet of a lot at
Thirtieth and Douglas streets to Jennie
M. Shaffer for J15.000. The lot contains a
large frsmo building.
Hayden Buyers In the East T. J.
l'lynn, manager of the ladles' suit de
partment of Hayden Bros., and Pat John
son of the lace department are In New
York on 'a buying trip.
New Plumbing- Rules City commis
sioners have passed a ttew plumbing or-'
dlnance, embodying several rules, regu
lations and new conditions, to tie en
forced by city Inspectors.
Held for Investigation Bell Innam
and J. S. Klrkpatrlck, arrested at 2230
Howard streets by Detectives Dunn and
Kennclly, are being detained, at police
headquarters pending Investigation.
Indor Much Better Homer Tudor, 33S
South Twenty-fourth street, the young
bridegroom who shot himself whllo rid
ing In a taxi the other evening. Is re
ported much better at the hospital In
which he Is being cared for.
Now an Apartment House The Pull
man building on South Tenth street, stneo
having been abandoned by tho Burling
ton offices, which moved into tho head
quarters on Fnrnam street, has been con
verted Into an apartment-house.
New Traffio Cop A traffic officer has
now been stationed at the Fifteenth and
Farnam streets Intersection. The cross
ng Is now being held down by Officer
Hudson, who was formerly at the
Twenty-fourth and Cuming street Inter
section, Porter Sells His Stores E. R. , Porter
has sold his property at Forty-ninth and
Dodgo streets to F. S. Melllngcr. This
Includes the grocery store building and
the drug store building on lots 13 and 14,
of block 117, Dundee Place. Tho consid
eration was $15,000.
Ordinance for Slaughtering Houses
The city council, at a special session,
passed an ordinance regulating tho
slaughtering of' animals for food. The
ordinance ' covers methods used by the"
slaughter houses. No ordinance existed
heretofore governing this Industry.
Plre Captain Kohbed Captalrr Novak
of the South Omaha fire department re
ports to the Omaha police that his homo
was visited by thieves Thursday night
who carried away three watches and his
baby's bank, containing . J6 aUo, a
Quantity of clothing. '
Savldg-e .Dismisses Case The 'personal
Injury case brought by Thomas Savdgo
against fthe Cudaliy .Packing, company in'
Judge ' Monger's court, was- afemloBedfir
the plaintiff, who discovered that he had
not sufficient evidence to win his case
and. Judge Munger permitted him to dls--miss
It.
Mouler Goes to SXlnseapplls President
Mohler of the Union Pacific has gone to
Minneapolis and other Minnesota points
on a shbrt business trip. Of the com
pany officials, this leaves only Elmer II.
Wood, freight traffio manager, the only
one sitting on the lid. The others are
ecattered' all the way between the At
lantic -and Pacific coasts.
Fanning Oets a Continuance C. E.
Fannlpg, charged with renting property
to tenants' who are undesirable from tho
law's' standpoint, secured a continuance
hearing in police court until May 8.
During the. coming week he will file suit
against II. Wymore, who at present pos
sesses a lease on the property, the Savoy
hotel, and who refuses to relinquish the
same owing to, a misunderstanding In the
time limit of tho lease.
Janitor at City Jail A. B. Gibson has
been appointed Janitor at the city jail by
Mu or James C. Dahlman.
New Coppers on the Job Fourteen
new coppers were given their Initial or
ders by Chief of Police Henry Dunn and
Captain Michael Dcmpsey. Tho new men,
who are a husky looking crew, enter tpon
their duties at once, when they will ac
company older officers on their rounds
as a breaking in process.
Music
Itroltal by Minn DitTls.
Much Interesting piano music was dis
pensed Inst evening by Miss Allco Vir
ginia Davis, who appeared in a recital at
the First Baptist church. The list of
compositions on the printed program
promised much In tho way of novelty
and Interest. And let It be said to the
credit of Miss Davis, these promises were
fully and pleasantly realized In the course
of the evening.
The set of variations by Beethoven,
which opened the program, were aci
corded a serious and Unaffected perform
ance, and tho group of number by Chopin,
which followed, revealed technical effi
ciency, a broad and resonant tone and a
nice senso of balance and adjustment. A
third group brought to hearing a succes
sion of varied modern compositions, which
pleased by virtue of their colorful and
planlstlo , effects. The "Nocturne" by
Orle'g, Binding's "March Grotesque" and
"Impatience" by MosukowsUI, besides a
qharnctprlstla group by Debussy, all made
a strong appeal to the audience, whose
applause was so Insistent that Miss Davis
added an encore, choosing for that pur
pose Hcnsclt's so-called "Bird-Study."
In the performance of Liszt's B flat
major concerto, with which tho program
closed, MIbs Davis had the able assistance
of Mr. Cecil W. Berryman, who accom
panied on a second piano, the two play
ers attaining a praiseworthy ensemble
and Interpreting the work with brilliance
and vigor. On tho whole, Miss Davis'
playing ' reveals many laudable and In
dividual features. She has a dependable
technique and develops a tone of surpris
ing volume. She has a 'goodly sum of
temperament and has schooled herself to
keep the sarhe well under control. In
response to a recall at the evening's close
Miss Davis added MacDowell's "To a
Wild Rose" as an encore. The audience
was generous with applause and floral
offerings. j, p. d.
DECIDES FARE CASE SOON
Scars Takes Sevcn-for-Quarter Mat
ter Under Advisement.
MAT HINGE UPON JURISDICTION
n. II. llorvrll, n "Krtrntf of Conrt,"
Cite Contention Mniltt by Com
t nany In Former Iittlfcntlon
to Itednc Fare.
The Persistent and Judicious Use of
Newspaper Advertising is the Road to
Business Success.
Washington Affairs
The senate refused to reconsider the
vote by -which It approved the Confer
ence report on the agricultural extension
bill. Tho measure now goes to the presi
dent. Tho senate woman suffrage committee
voted to recommend favorably to the
senate tho Shafroth constitutional
.amendment requiring a Btate to vote on
woman suffrage when 8 per cent of the
voters petitioned for such a vote.
As part of a comparative scheme for
practical standardization of federal
buildings the country over," the public
buildings commission In a report pre
sented to. congress recommended that the
creation at a federal .bureau to absorb
the supervising architects' office of the
itrado. Tho proposed bureau would In
clude a board of estimates and property.
All efforts to obtain immediate ratifi
cation , by the senate of the treaty with
Colombia providing for the payment of
Sffi,000,000 by' the United States to eml
the ten-year dispute over the secession of
Panama and which gives that country's
warships the free use of the Panama
canal, practically has been abandoned by
the administration pending the settlement
of the difficulties with Mexico.
That'the net Income and operating rev
enues of eastern railroads are "smaller
than Is consistent with their assured
prosperity and the welfare of the com
munity" was announced as a .conclusion
by Louis D. Brandels, counsel for the In
terstate Commerce commission. In the 5
per cent advance rate case. He main
tained, however, that to make a hori
zontal advance in all freight rates as
proposed by the railroads was Illegal
and beyond the powers of the commission.
Arguments In the Injunction suit by
which the street railway company Is
seeking to prevent enforcement of the
seven-fares-for-a-quarter ordinance en
acfed by Omaha voters under the Initia
tive and referendum were finished late
yesterday and tho case was taken under
advisement by District Judge 8ears. The
judge announced that decision probably
would be rendered within i week.
According to attorneys who argued the
case. It probably will turn upon two Is
sues, both of which were raised In a suit
In which tho street railway company at
tempted to prevent the submission of
tho Issuo to the voters and both of which
were decided In favor of tho city by
Judge Sears.
Commlaelon'a Juried let Ion,
The first Important issue Is the claim of
the traction company that the State Rail
way commission has exclusive Jurisdiction
over Omaha street railways and .the sec
ond the charge that a sufficient number
of qualified voters did not sign the Initia
tive petitions. The company alleges a
qualified voter must be a registered
voter. Since there were few voters regis
tered under the new election commis
sioner law at the time the petitions were
circulated, the seven-fares-for-a-quartcr
ordinance will be defeated if the courts
In this suit hold with the company's
lawyers.
Howrll "Friend of Conrt.'
As to tho allegation concerning the
State Railway commission, It. Beccher
Howell, Injecting himself Into tho fray
In tho guise of a "friend of tho court,"
volunteered some Information which 1b
said by lawyers not to pertain to a grcAt
extent to the Issues, but which Is calcu
lated to put the street railway company
"In bad." He gave the court the follow
ing Information:
That It Is the purpose of this Utlga-
tlon, however futile It may ultimately
prove, to discourage efforts to reduce
street railway fares in the city of Omaha,
and thus defer as long as possible the
benefits that might arise from such re
duction to the people of the city of
Omaha."
Cites Former Ananer,
Also Mr. Howell says that In an at
tempt made In court In 1909 tu reduce
fares In Omaha the company answered:
"Tho Omaha & Council Bluffs Street
Railway company for further answer and
by way of plea of abatement, avers that
tho State Railway commission does not
have jurisdiction over this said complain
ant and does not have Jurisdiction over
this defendant by reason of any of the
matters and things set down In the said
complaint and does not have Jurisdiction
to grant the relief prayed for,"
has been the chief factor In this ttt stint
to Anglicise America, Is, 1 believe, still
a British subject.
"We are loyal first to America and us
loyal Americans, true patriots, wo must
ardently work against any alliance with
Great Britain.''
Juda-e Ryan camo to Arlington hall
with his old friend. Mike Hogan. Prior
to his coming the members of the club,
with President Kd Waters In the chair,
were called on for several speeches and
songs. Among those who spoko were P.
C. Heafey, John Coffey, James O'ltnra
and Jerry Curtain.
LOVELACE ON IMMIGRATION
WORK FOR THE BURLINGTON
U. W. Lovelace, for a number of years
connected with the United States land
office at Broken Dow. Neb., has been
appointed assistant immigration agent
for the Burlington road, with head
quarters In Omaha. Ho has arrived with
his family and entered upon the dis
charge of his duties. Mr. Lovelace cornea
to the Omaha headquarters as an assist
ant to a B. Howard, who succeeded D.
Clem Deavej", deceased.
Attack on Carnegie
Made by Judge Ryan
Before Irish Club
Judge O'Neill Ryan of St. Louis, speak
ing to the Irish Goodfellowshlp Club at
Arlington hall last night, declared that
Andrew Carnegie has been attempting
systematically to corrup American Ideals
and to Inculcate Into the minds of Ameri
can people the English sense of citizen
ship. "We want home rule for Ireland. Wo
are all earnest In our endeavor to better
our fatherland, but I believe I srxuVc th
opinion of you all when I say that if
freedom for .Ireland was .bought nt. tho
price of Anglicising Americans we would
Bay let Ireland remain as it Is, ' said
Judge Ryan.
"Above all things we protest ugalnst
a defensive and offenslvo alliance be
tween Great Britain and America. And
that Is the thing that Is sought And has
been sought for years. Carnegie, who
1
IS YOUR AUTO LIVING
"FROM HAND TO MOUTH?"
Buying gasoline in small :
quantities is inconvenient,
often annoying, and al
ways expensive. Our tank v
wagon service will deliver , s
RED
CROWN
GASOLINE
direct into storage. You save
time and trouble and get fuel of
dependable quality.
Red Crown is a straight distilled
refinery product not a mixture.
It is absolutely uniform in quality.
Standard Oil Company
(Nebraska) '
Omaha
i .
Th Persistent and Judicious Use of
Newspaper Advertising Is the Road to
Business Success.
Mrs, "Skipper1 Bill"
Schipke Teaohes
Burglar Lesson
One mere little old mearty burglar .so
far down In the social ca!o of his pro
fesslon as to stoat) to thn illsmnnttlnir nf
!.- ,-...tu1 1.-1, . . I
uiu muuai nun oi our lunns oesi Known
and beloved third sackor, has no place
In the few things feared by Mrs "Skipper
Bill" Schipke, spoil so of the afore
mentioned b. k. and b. third bagger. Not
so you tell It. Just by looking.
Mrs. Skipper returned to her home nt
SSW South Nineteenth street from a con
venient movlo last nlsht to find the
burglar with a pair of Bill's shoes under
his nrm and pocketing the contents of
Skipper Bill Junior's bank.
"Why you darned old Jack Haskell."
tho snorted. She didn't yell, because she
couldn't wnko Bill hear, anyway ho' In
St. Joo with tho rest of our city so she
Just picked up Bill's pop gun and let
fly at tho nocturnal visitor's cnr. even as
Bill whips 'em over to first from the third
base line.
Burglar waited not upon the order of
his going. He dropped the Bhoca and
pelted for the door, sliding In tho most
approved Schlpkcan manner and tagging
the bag of freedom Just as a second bullet
tugged, where he had been the Instant
before.
When rollceman Frank Damn to got
there Mrs. Skipper Bill was sitting In n
chair fanning herself with the plslol and
repenting oxer and over Hgaln. to her
self; "Why, th' mensty son-of-u-gun'"
"Fainting Bertha"
Faints; Women Only
Come to the Rescue
Whether It vias force of habit, desire
to rehabilitate waning notoriety, or the
unexpected return of evicted demons that
prompted "Fainting Bertha" l.lcbko to
keel over and do a Brudle on the floor of
a crowded North Twenty-fourth street
car Ht Ames avenue last evening Is a
matter open to conjecture.
Suffice It to say that when she recov
ered, other passengers found It unneces
sary to follow suit fur tho reason' that
nothing was missing.
Bertha was riding unnoticed on tho
car when she suddenly toppled over,
"Get some water! Loosen her corsets'."
shouted those farthest away.
"Loosen 'em yourself! That's 'Fainting
Berths!' replied several of those nearest.
Finally sexersl women came to Ber
tha's assistance and for one. time at
least In hlktorj Omaha's rubberneck male
population, or that portion thereof -that
delights to sx-e women get on street can,
fa'led to get their eyes full.
They were engerly Watching Bertha'j
long, supple lingers.
YnnnKMrr Klectrd Captain.
Honor PeeklnpAUgh 1hb been elected
itaplaln of the New Yorks, hut the Job
wll carry few responsibilities, as Frank
Chance will continue to do most of the di
recting on his own account.
SKIN TROUBLES
PROM SGROFULA
Among the many manifestations of
scrofula arc eruptions on the face and
body. Theso are both annoying and dis
figuring. How often the complexion would
bo perfect if they were not present!
Other manifestations are bunches. In
flamed eyelids, sore cars, wasting of tho
muscles, and general debility.
Ask your druggist for Hood's Saraa
parllla. This great medicine completely
eradicates scrofula and builds up the
whole system. Get It today.
The Closing Out of This
$25,000 Hardware Stock
Commences Saturday!
See
see
detf
.ted.
preoe-
TIUS is tho Introduction to n H.HI
on one, two, or n Unit dozen llmis, hut n
ANYTHING In this stock. Houghly flgiir
Items in this store and they've A Mi pot to
WHERE to start; best wo enn do tn to men
below will give you nn idea of what CLOS
pnte your hardware wants for SIX MONT
NKTT'B.
I) WARE FURORE! Not a mere cut prico
GENUINE CliOSING OUT PHICB on
ed, we have over 7,."50O D1FKEUENT
go. In quoting items we do not know
tlon different Items eacli day. Hut the list
ING OUT PIUCE3 mean. Better nnttci-
HS ahead and huy them NOW at BUR-
YlBX'
rjate.
price
Red,
Red
0t tYiota
ALAKM CLOCKS, Burnett's Blt'spmtttr, 82.50
kind at .91.83
FAINTS, Heath & WUlran's "Bast rrspared."
exoo kind at, gallon .91.85
OriLETTD SATETT BASORD, the rerular
93.00 kinds, now at .53.83
OILLEXTS BLADES, the regular 81.00 kind
now at, par doasn 79o
POCKET KNTVES, parl handled 91.00 kinds
now at ...,81(00
O'OBDAB POLISH MOPS, th regular 81.30
kind at 91.30
rooD CHOPPERS, Buaswln Oleanabla, 81.50
kind at 81.13
PERCOLATORS,' Aluminum. fl-jt. site, 83.00
ralua, now 93.05
(ted
oil
,etrt
All goods CASH or C. O. D. No goods charged at
closing out prices. Any article delivered free. Mail
orders filled intelligently. Phone calls promptly at
tended to. Call Douglas 421,
Here are a few specimens of the Closing Out Prices chosen .
at random from over 7,500 items that make up this stock
BLACK SCREEN WIRE, all widths, full
rolls, per hundred square t f Q C
feet, at P 1 Ou
Above screen wire cut any length 1
at, per square foot 1?C
COPPER SCREEN WIRE, all widths, full
rolls, at, per hundred square tZf
feet ipO.Ol
Above screen wire cut any length r
at, per square foot OC
PEARIj SCREEN WIRE, extra heavy, all
widths, full rolls, per hundred tC OP
square feet JpOiilD
Above screen cut any length, per p 1
square foot Qjs C
OAIiVAXIZED SCREEN WIRE, full rolls,
por hundred square (JjO PA
feet . . ipZiaOv
Above screen wire cut any length 03n
at, square' foot
RUntiER HOSE, -lnch, 5 ply, Ol
10c value, at foot OsfC
RUBBER HOSE, -inch, 5 ply, Ql
12'c kind,, per foot &2.r
FOUNTAIN LAWN SPRAYS, rcg- A 1
ular 76c kind, now t" C
LAWN .MOWEHS, 14-lnch
Liberty, $3.50 kind, now...
$2.98
HANI) SAWS, "D" 8 Disston, opj
, 26-Inch, fl.76 kind, now V A 00
8TARRETT TOOLS, usual dli- )fiO?
count 10, discount now O
JACK PLANES, Stanley, No., 6, rf -j C
$1.85 kind, now P 1
FLASH LIGHTS, with battery, CJOkf
. 1 klftds, npjv . ..VSt, ... ,.7,7
ROLLER SKATES, ball boar- fcl At
ing. $2 kind, now P 1 .tVI
AUTO WHEEL COASTER
WAGONS, $4.60 kind, now
, , $385
Burnett Hardware Co.
1612 Harney Street, Omaha.
"Talks on Newspaper Advertising"
BY TRUMAN A. De"VEESE, BUFFALO, N. Y.
Up-To-The-Minute
Advertising
If I wore asked to, name
two things that distinguish
the newspaper from all other
advertising mediums I would
confine myself to two phases
of newspaper publicity
Timeliness of Appeal and
Concentration.
Other mediums cover tho
country thinly and have a
long life. But the newspa
per makes a quick, decisive
impression and multiplies
itself many times with tho
largest possible audience in
a given area. It is tho only
medium in which you can
concentrate your advertis
ing in certain well defined
areas where you have distri
bution. Advertising' ' copy "should
be written with these facts
constantly in mind. It should
be written for the common
man or woman of average
intelligence. Lincoln said:
"God must have loved the
common people or he would
not have made so many of
them." This is your au
dience. Copy should be along
"human interest" lines. It
should contain no redun
dancies or tautologies no
striving after unusual rhet
oric Its sentences should
be short, crisp and snappy.
It should have terseness and
lucidity and should bo n
stranger to the conjunction
" and . " Newspaper copy
should bo newsy and gossipy
rather than literary and
yet slang and ungrammati
cal sen ton cos should be
a v o i d o d. Each sentence
should be full of salesman
ship, but never without dig
nity or seriousness.
Flippant and frivolous ex
pressions do not inspire con
fidence. If a merchant is
not serious in his advertis
ing the public soon acquires
tho habit of regarding him
as a joker. Tho public will
not take him seriously. Ho
soon gels a reputation for
frivolous utterances and tho
time will come when a wo
man will read his advertise
ment and will remark to her
neighbor, "I don't believe
it." Ho will reap tho same
fate' as the public man who
acquires a reputation as a
humorist. . No humorist iu
Congress over loft an im
press upon the legislation
of his time. A Minister of
the Gospel who spends his
time telling funny stories
out of the pulpit and who has
a reputation for frivolous
joshing and jesting will
never linvo any real influ
ence in tho pulpit.
More important than these
considerations, however, is
the up-to-the-minuto feature
of newspaper advertising.
The newspaper, is tho only
medium in which you can
do up lo-tho-minute adver
tising It comes out every
day or every weekday in
tho year. In tho newspaper
the advertiser can take ad
vantage of clumging seasons,
sentiments nud styles. Ho
can advertise rubbers on a
rainy day and furs on a cold
day. He can take timely ad
vantage of public interest in
stirring questions, local or
national. He can strike at
the psychological moment.
He doesn't have to prepare
copy sixty or ninety days bo
fore the advortismefct ap
pears. Great firms, and bus
iness policies sometimes un
dergo radical changes in
sixty days.
Tn the newspaper tho ad
vertiser can adapt his Bpace
to his financial ability. If
business is coming in lively
ho can go in heavily with
larger space. Ho can get
quick, immediate return,s-or
he can do educational adver
tising to create a permanent
"good-will asset" for his
house. He can clean out in
short order a liqo that is
overstocked. He can appeal
to one class today and to an
other class tomorrow. The
newspaper is "on the firing
line." It is dealing in live
issues There are days when
tho news channels are clog
ged with commonplace
events. At other times the
popular interest in some
great stirring issue or epi
sode is intense. The adver
tiser can tako advantage of
all this in tho newspaper. In
tho newspaper tho adver
tiser can do it NOW.
TRUMAN A. DeWEESE.
