6
THE BEE: OMAHA, FRIDAY, MAHCII 20, 1914.
THE OMAHA DAILY BEE
FOUNDED DY EDWARD UOSEWATER.
VICTOR R08EWATBK, HD1TOR.
Tbo Bee. Publishing Company, Proprietor.
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CORRKSPONDBNCB , ,
Address communications relating to news sn.fl I
torlal matter to Omaha nee, lidltorlal Department, j
fkih:uauv"7TiCUlation
51,715
Slate of Nebraska, County of Douglas. ss.x
Dwlght Williams, circulation manager of The Be ,
Publishing company, beelng duly sworn, saj; that
the averst dslly circulation for the month of Feb-
rnary. 191 4. was 81,715. . .
nwtniiw TfTT t i vtt m.nlatlnn Manager.
Subscribed In my presence and sworn to before me
this 3d day of March. 191. . .
ROBERT HUNTER. Notary Public.
Subscribers leaving tlio city temporarily
should liavo Tlio Bee mailed to them. . Ad
dress will be changed as often as requested.
Our Royal Neighbors aro invited to make
themselves neighborly again.
What Can Hucrta Do ?
If the report of Huorta'a desire to reopen
negotiations with John, Mud contemplated hh
abdication as the initial step toward, restoring
ordoriy government, it might be haliod with
some excitement, but until his next move Is
known it will arouse tittle expectation, for Presi
dent Wilson has insisted, and still Insists, that
Huerta's complete elimination is essential to
any satisfactory solution of the problem, bvaii
then, the rest v(l! not bo easy, for the reason
thnt, so far an Americans have been able to dis
covor, no man In Mexico has yet disclosed the
needed qualities of leadership to take Ilueria's
place. In this respect tho situation is more dif
ficult than It was last summer when hopes
were still placed In Carrnnza and, his following.
In vlow of tho outlook, therefore, wi; have
no reason to vaunt too boldly the result of our
financial blockade. As for tho policy of "watch
ful waiting," no vindication can bo found :n an,
eventuality short of Huerta's political efface
ment. Tho drift of public sentiment throughout
the country now is plainly for an acknowledg
ment that the waiting ganio Is a failure, and
some more positive action cither by ourselves or
In conjunction with othor Interested powom.
e
a
A short pruno crop is predicted, to tho un- i
questionable delight of tho steady boarder. I
It looks as It a fow doves of peuco might
find vrork to keep thorn busy about tho city hall.
Omaha's next event is its merchants' spring
market week. Lot tho welcome sign shine out.
Seems as if it takes a lot of reading to road
Roger Sullivan and Tom Taggart out of the
democratic party.
Tho good ship, Dopirtment o State, has
proven that it is possible for a craft to sail In
a way without a pilot.
What will tho harvest bo of this seod of
"watchful waiting" we aro now sowing in tho
-tony ground of Mexico?
In the sacred narao of Justice, also economy
and efficiency, let us bend to tho task of atmp'i
tying our court procedures.
Chicago has a new Jag euro, which is 'said
to havo killed every patient thus far treated,
showing it to bo a complete success.
The Science of Being Careful.
The interstate Commerce commission il.'jws
In Its report to congress thnt of the train acci
dents investigated last year 73 per cent worn
due to "derelictions of duty" or mistakes if
employes." The commission calls attention to
the fact that tho people who arc not railroad
employes are prono not to oboy orders and cg
ulatlons for safety "oecause they think In that
particular instance It Is not necessary."
This helps tw to see spmethlng of thf .isk
Involved in the 'safety first" campaign of edu
cation now bolng waged over tho country, and
tc appreciate tho statement of Congressman
Mann of Illinois that "The great troublo with
labor safety Is to get the employes to oboy the
rules." it affords ground for saying tlut "wo
havo got to find methods by which they auto
matically obey tho rules."
Congress Is confronted by tho task ot dove
tailing the fedoral safety bureau Inspection into
the systems of tho several states. It is doubt
less correct in apprehending Home difficulty
along this line In states especially jcalouB of
their distinctive "rights" in relation to tho au
thority of tho gonoral government. But, mani
festly, tho fundamental difficulty lies along1 Jab
lino previously indicated. If it wore posslblo to
persuade every individual that those safety first
rules were mado for him and not altogether for
tho other fellow, then it would bo easier to get
results.
Hut the campaign mu-t go on Happily, it
is being extended upou broad lines with much
co-operation. Railroads, motorists, chic or
ganizations and schools have taken. It up. It
must bo mado personal. Tho hottfe must Join
hands with tho state and private agonclcs. It
in not a transient fad; it is a permanent issue,
and a solemn ono.
Ferrero, tho Italian historian, calls Julius
Caesar the Dr. Copk ot hie day. But It was
Hannibal' who scaled?" tho mountains. . : '
Tho popular gamo in Moxlco seoms to be,
Torreon, Torroon, who'a got Torroon? It is
, evidently tho button of tho situation.
It is becoming raoro and more evident each
day that a candidacy, campaign or party
founded upon a grouch must be full ot woes.
Nebraska City is not going to let thai
armory appropriation escape if it can help it.
What's tho referendum between friends, any-way?
"New York "School Teachers Sanction tho
Tango," , ;says a headline. Presumably, Uioy
also turn a fow dollars by teaching tho tango on
tho side.
Yet. it is doubtful it father fools the force
of tho argument that tho vari-hued wig custom
m'leves tho gloom of tho hlgh-cost-of-hat
problem.
The French cabinet minister's wlfo who
Blow the editor of tho Figaro proved that whllo
tha pen may be mightier than the sword, it has
nothing on the gun in a skilled hand.
Those 250 girls who got out of the burning
college building without so much as a scratch
or scorch proved one. thing, and proved It woll,
that a cool head can win out In a hot fire.
Denver's Water Works Troubles.
An advertisement In the financial columns
ot tho New York papers Inviting 'holders ot
mortgage bonds Issued by the Denver linlon
Water company to deposit them with a protec
tive comraittoo invites- commiseration yf or Den
ver In its water works troubles, and no citv la
nblo to otfor more deep-felt sympathy than
Omaha.
By this advertisomont it is disclosed that a
bond issue, aggregating $8,000,000. matuung
July 1. Is cortain to' go to default becauso vlio
water company's franchise has oxplred, and the
city has refused either to givo a now franchise
or negotiate for purchaso of tho property. Fro
eumably, that means a rocolvorshlp of Indefinite
term as a capstone to litigation that has already
almost matched Omaha's lato experience. The
Omaha and Denver water plants wore formerly
under the same ownership, and became discon
nected only by going through .i former revolver
ship.
Tho people ot Donvor doubtless know ,nc.
they want to do, having votod in favor of mu
nicipal ownorshlp, and for tho construction ot
a now and independent plant. It will bo inter
esting to learn whethor tho Denver way or tho
Omaha way ot tackling tho Job proves the bet
tor, or whether they bdth prove equally oobt'y.
Calls It n Case of Cold Keel.
OMAHA, .March 11-To the, Kdltor of
The Hoc: In Monday KverUnu Bee of
March 1 there was an article headed In
large type. "Property Owners Win Out."
In reply to this, I wish to state that
Forty-first street, between Hamilton and
Nicholas streets, was promoted by Sir.
George W. HUI. When the bids for pav
ing were received I went to Mr. Hill and
asked him what hind of material tho
property owners wanted? Ho said
asphalt. I showed him a sample of
nsphaltlc concrete. He said he was satis
fied (while his property did not abutt on
the street, he had a part of tho taxes to
pay) and asked me to seo Paul Springer.
I propurcd a petition for nsphaltlc con
erete and Bedford stono curb and saw
Mr. fprlngor, explained It to him, sot
Ills algnnture and soon after got Georgu
l.lndscy's. I then went back to Mr. Hill,
and he went with mo to see the other
property owners that same afternoon,
and wo sot them all to sign the samt
petition. Kvory question asked was an
swered truthfully. The, petition was
mado out In full and never changed In
any way.
For a lot of business men to clulm they
did not know what they were alanine, for
when they signed tho asphaltic concrete
petition Is all bosh. I supposo the brick
men told them, as thoy told others on
otherstrccts. that nsphaltlc concrete was
mush and would ba all holes In two or
three years, and wan no good. Then
theso business men got cold feet. While
asphaltic concrete Is a comparatively
new pavement In this city. It has been
used milto extensively In other near
cities, such as Des Molncs. Lincoln, Den
ver, and, in fact, most ot the northern
cities In the country, and has given very
good satisfaction: so much so that our
city engineer this winter put It Into our
specifications. Thoso specifications were
approved by tho city council, such ap
proval saying to tho property owners,
This pavement Is all right." 1
la the language of Mr. Wootan, all I
ask Is simple Justice. k
THOMAB S. CROCKER.
1 fully approvo the Htatemcnts us allovo
act forth. OEORUE W. H1L.U
Justice and Commercialism.
BIAIR, Neb,, March SO. To the Kdltor
of The Bee: The Beo'a letter box appears
to be a receptacle whero the laity can
express Joy, sorrow, commendation or
righteous Indignation at somo ot 'the
apparently vexatious questions of the,
day. In the article entitled "Justice."
written by a woman, I was forctbly
struck with its pathos, tenderness and
feminine, sympathy for one who stands
.coucd of murder. Tho admitting ut
"some of the evldenco looking dark for
him"; also the finding of the "nigger In
thy fence." who In most cases wouldn't
last as long as a snow ball in tho In
fernal regions, with the slightest evidence
hanging In tho balance against him. I
fully realize how sympathies are aroused
fmm the point ot, human mercies. Tho
citations ot others being accused ot high
banded murder was also timely.
Tho great wonder to me la that the
writer did not enter into further detail
and glvo. us Just one more. She Could
have referred to a place where It has
been srtld that sin had been ohleldod.
The allurment brought tha young busi
ness man seeking pleasuro to the place.
He met the thug and thief who was
after hoarded diamonds that he had oc
casion to know wero there. A mound In
the cemetery marks the place of a vacant
chair. A mother's heart la bleeding and
where shall she look for Justice? The
now penitent murderers arc doing time
fir the state ot Nebraska. AVhat placed
thorn In such position? Commercial
values of today are at a high premium.
Wo sometimes sing the grand old song:
"lie breaks the power ot reigning sin:
lie sets the prisoner free." In tho light ot
recent developments thin seems to be a
Joke. Wo cannot always look to the
law for relief. Money and Influence arc
nmre powerful factors as "mountain
remover." Technicalities, a good law
yer and a generous amount ot cash goes
n long way In "establishing Justice." In
the eyes ot the law It Is better that
ninety and nine guilty go free than one
Innocent suffer, Our sympathy Is not out
t place, but our "systems" are not on
"balanced ration." TEE J.vAITCH.
The White House as
a Source of News
Told by Robert D. Heinl to the
Pulitzer School of Journalism.
CHEERY CHAFF,
TAT.V It
Mr. Taft t'sed to meet tho gentlemen of the press
about once a week. In those days they were Invited
to gather In the cabinet room. Then It was not an
uncommon sight to st Mr, Urlgham of the Boston
Transcript filling the sacred chair ot tho secretary of
state or Mr. Oulahan of the New York Times occupy
ing the coveted place of the secretary of war. Mr. !
Lowry of tho New York Evening Post once made a !
handsome attorney-general. Mr. Taft came In after I
thff rnrreahnnfletlta hart eiattA anil tnnir IiIm !
chair nt tha head of the long cabinet table. The
public best knows tho Mr. Taft who smiles, but those
who came in cloe contact with him soon learned
that he had a serious side. Mr. Taft was conserva
tive and ab(e-, and In discussing situations with tho
correspondents ho was extremely frank. Ills trained
legal mind had a marvelous way ot getting at the
fart of a story, and often those who had come for
Information remained to supply it to the president,
drawn out further and further under his skillful
cross-examination.
Mr. Tatt cared little for publicity, but his if Sard
for nowspaper men themselves was high, and tike
Mr. Wilson ho had a number of nowspapor men for
his assistants. Mr. Clark ot the New York Sun, he
appointed governor of Alaska; Mr. Allen of tho New
York Herald, and Mr. Bailey of the Associated Press,
wero elevated to the positions of assistant secretary
of the treasury, and Mr. Brahany ot tho New York.
Tribune, was mado assistant secretary to tha presi
dent. Neither Mr. Hllles nor Mr. Thompson, Mr. Taft's
secretaries, were newspaper men, but they were tact
ful and efficient In their dealings with the press
men. Both were extremely democratic One day when
I was lunching with Mr. Thompson, then assistant
secretary ot tho interior, he remarked casually that
If I could conveniently drop around to his office the
next morning at about 9 o'clock, he might have,
something of Interest to me. "Ills office" tho next
morning was at tho Whlto House for he had Just
been appointed secretary to the president.
Her Caller-Here. Hobble, Is a dime;
now Ul ma what year sister says about
me.
Bobble Make It a quarter and I won t
tU yen what she, says about you. Bos
ten Transcript.
"I understand t was to be a qultt wed
dins;." "Only partially so." replied the girl's
father. "The young mn and myself hs,vo
bn Instructed to remain perfectly quiet,'"
Chicago Post.
"What Is a profesjlQpal philanthropist,
Pop?"
"Quite often he Is a resourceful min,
my son. who rob Peter of his savings to
pay Iaurs rent." Baltimore American.
Mr. Downright I don't bellcvo Swal
low's tales about his extraordinary ca
pacity for eating.
Airs. Malaprop Oh, you can believe alt
he says. Mr. Swallow's tales of his op
petite are quite voracious. Indianapolis
Now.
Editor No. we cannot accept your tUU
cle. For one thing. It Is written on both
sides of the paper.
Woutd-be Contributor You needn't b
o stiff with your old rule. You prin'
on both sides, of your paper, I n'ptlc.
Cincinnati Enquirer.
The Qlrl Da- yau onjoy music with
mrals?
The Man Rather!
The Girl What do you prefer a waits?
The ManNo, a chew-step! London
Opinion.
Barney Phelan. rather Healy's servant,
was celebrated for his ready wit, Ono
day, while he was servlnr at dinner, one
of the guests said to him: "Barney, wl'j
is my ankle placed b,twten my knes and
my foot?"
"Begorra, I dunno," replied Barney;
"unless It Is to keep your calf from eat
ing your corn." Boston Transcript.
OLD FRIEND WIFE.
Cincinnati Enquire.
Of cours she gets you mad at tlmjs, ot
course we kpow you re. grieved
Because sho lectures you until you're, sere
and deeply pesved;
You think that you ro the only man In all
this freeborn land . ....
Who has to fall for censure that a rabbit
wouldn't stand,
You'll suit; around and slam the doors
and cuts out married lfe.
But way down In your heart you know
that you love Old Friend Wife.
Just stop to think It over, and nine times
In ten she's right
When she hands you a balllng-out for
running round at night.
Of course we know yon msed your car,
or had to work teal late,
Or some old college chum was shored
Into your arms by fate.
We do not ioubt your word. It may be
true, sir. but, ahem
You know how cheap you feel when you
get home at 'i g. rn.
I sing this plaint for lonely wives, the
Klrls you wed to hold,
And when you think It over, do you wan
der that they scold? . .,,.
They're faithful, ntid they n patient, and
they worry, watch and watt
For tho thoughtless, careless husbands
r who were handled them by fate.
When other havens bar us, and the worm
You HIVES mlthtV nM to get back
hpme to Old friend V Ife.
The member of tho normal school board ac
cused of graft does not deny tho questionable
transactions, but insists thoy ara not covered by
the letter of the law. A technical defense li
the refuge of the man who has no better defense.
Nebraska law-makers, paBt and present, aro
to gather for a feast, reunion and Interchange,
of reminiscences. The chapters ot legUliitlvo
history that will not bo told, however, wilt bo
moro interesting than those which will bu
brought out to tho light of day
v- ir-.. frtf . m ft
Tha Omaha Medical tollete commencement In
Maifonlc hall turned out four graduates, ona of them
iwlng a woman. Mlsa Alice Huff. and. the pthrrs, M.
O. Rleketts of Omaha. 8. i. Youngman of Fairfield
and John Roc of Nevada. Dr. Dentse delivered the
tnlnrlpal address and Dr. Cuffman presented the
diplomas.
fhe movement for a new bridge across the Mis
our! is said to have started plans by, the t'nlon Pa
rifle to add a wagon road to Its present railway
bridge and to have the work completed this year.
J M. Barr. formerly B. & M. supply agent here,
left for Las Yogas. X. M.. where he goes to take
harge of the Montrxuma hotel for the Santa Fe.
A special inquiry gives a clean bill of health U
Rev. Blrl Mitchell at the. Eighteenth African Metho.
Ulst Episcopal church. The names of the committee
signed to the document are, A. Williams, P. J. Wil
liam. Beott Jackson, T. A. Walls. C C. Walker. Sid
ney Allen, W. B. Taylor. 8. M, Washington. W. M.
J. Wylle. '
William EtUll of Lincoln Is regtiteNd at the
JVjton,
It. M Famara. traveling passtngor agent for the
Erie Is lu the city.
J M Hen man and Anna K. Latey. daughter of
Mr and Mrs. William L. 1-atey, were married at
tbo home of the bride's parents, the ceremony being
performed by Rev. O. H. Ptltoa
Good Advice for All Parties.
Calling attention to tho' coming congres
sional olection whoso outcomo will dotermlno
' whether tho democrats will bo continued in con
trol or whether tho president will havo to work
with a republican congress during the, second
halt ot his administration, Mr. Uryan in his
Commoner calls upon, every democrat to bestir
himself and contribute hia mlto toward tho win
ning of a victory, and particularly admonishes
the selection of good democrats as candidates.
Getting down to brass tivcks he explains what
ho means'.
Records should bo scrutinised and the tendcnclus
of URplrants Inquired Into. A distinction should bo
drawn between tho man who doa right under com
pulsion and tha man who does right because ho wantti
to. No man has nny claim upon a public oftlc ex
cept on the theory than he can do better than any
one else tho work that the people want done, and
I komethlng moro than ability Is required to do tho
people's work.
la tho wun In sympathy with the mas ot the
people who demand protection of tholr rights? Or
Is he In sympathy with tho few who clamor for
privilege? And, If In sympathy with the people, la he
Incorruptible? Is ha proof against temptatlons-the
powerful temptations that ono has to resist when ho
ho deals with largo affairs? Has ha tho moral cour
age to stand ulone, If need be, lu the defense of the
right, or Is he afraid?
The tests which Mr. Dryau lays down for
democrats seeking party endorsement for popu
lar preferment aro Just as good for republicans
and candidates of other political parties. 'Tho
personal equation, and tho individual record ot
the candidate are going to count from now on a
great deal more than they used to, not only (or
places in the national law-making body, but
also for positions of public trtut closer at home,
high and low. It is incumbent upon all political
parties that want to maintain a hold on publla
confidence to put forward their strongest,
cleanest and ablest candidates and keep the po
lltlcal bfacksheep In the rear.
Editorial Snapshots
i
The standby ot tho State department, Alvey
A. Adee. who has been second assistant secre
tary for thirty years and manifestly a most
slued man to several administrations, Is said
to bo contemplating resigning for the same rea
son that Dr. Moore resigned "dissatisfaction
with conditions that obtain In the State de
partment " How many moro such public serv
ants can wo ajford to give up?
Washington Post: The only regret of
tho aged Kentucky feudist, who died after
sending eleven Imprudent enemies ahead,
was thnt he couldn't round out the lucky
presidential number.
Pittsburgh Dispatch: Senator Cummins
meanly Informs Senator Tillman that
thero are some things worso than smok
ing In the senate talking, tor Instance.
But. to think thnt Cummins should have
said It' When did he quit?
Boston Transcript: How chagrined
Kelley'a army of tho unemployed must
feel every time they think of that Mex
ican army ot tho unemployed getting
three square meal a day from Uncle Sam
at the Kl raao boarding house,
Baltimore American: Tho supreme
court of the United States says that a
wife's Identity Is not absorbed In that ot
her husband. Rut though this is a great
legal triumph for the feminists, tho fact
laid dawn as good law by the supremo
court has been suspected for some time,
especially by husbands.
Brooklyn Eagle: Former Attorney Gen
eral Wlckersham says the trusts nro In
actual dissolution. He believes competi
tion will bo restored In big business. Out
of all this agitation und consequent de
pression, ho says, tha people must learn
patience- That Is a hard thing to learn
If the pay stops during the lessons.
New York World: The proposed reduc.
lion of the Japanese naval estimate by
t.V.av.OOO addlUonal to the 115,030,000 re.
ductlon voted by tho Lower House ot
Parliament may possibly Indicate that
war agalnt the United States is not con
templated at least before the opening of
tho Panama canal.
Philadelphia Ledger: It Is earnestly to
be hoped that the rural bank system,
Whatever Its form, will be ot a character
likely to assist negroes In purchasing
laqd. There are millions of undeveloped
acres In the south and thero Is no better
producer of cotton than the black man,
especially when he has his own little
farm. Any poltoy that will lead to his
acquisition, ot arable lands will be a good
Pi'Ucy.
The last large dinner party which rresldent Taft
gave In the White House was tendered to the news
paper correspondents. Crises were succeeding ono
another rapldty In Mexico at that time, and Just ,
after the guests had finished dining a piece ot real
news arrived In the form of a cablegram from Am
bassador Wilson. It had Just been received at the
State department, relayed direct from Mexico City.
It contained the first details ot the assassination ot
President Madero and Vice President fiaurez. Mr.
Taft read the telegram aloud.
The press arrangements at the White House have
now become thoroughly established, and are most
pleasant. Representatives ot the press associations
and tho largo nowspapers aro cpnstanM? on duty
there, and an accredited correspondent may gain the
ear of Secretary Tumulty at any ttmc, while Presi
dent Wilson personally sees the correspondent twlc
a week. They gather Informally in the president's
office. It lnust remind him ot the old Princeton
days, with ,tho tables turned around; for Instead ot j
Mr. Wilson 'questioning the boys, they question him.
The assembled, correspondents ask about nearly
everything under the sun. Mr, Wilson handles him
self extremely well, and bo It said to the credit of
the correspondents that they excrcUe admirable tact
In their questions. Even moro remarkable Is the.
manner In which they guard tho confidences which
should bo guarded. Mr Wilson Is entirely at ease
at these conferences, moro sq now, It seems to me,
than when he first camo, to the White House. He
has become personally acquainted with many ot the
newspaper men. Such a man us Mr. Slnnot ot tho
Newark News, representing a home-stato paper, must
be very close to him. I happen to know that he
thinks a great deal ot David Lawrence of the Asso
ciated Press but let no one get the Idea that Mr,
Wilson Plays any favorites. An a result of this, an
exclusive Mory l a rare thing out of the White
House today. When anything is to be given out Mr.
Tumulty usually sends for everybody In the press,
room. Like the president he shows no partiality and
Is highly respected by all.
Once In a while President Wilson volunteers Infor
mation at tho conferenco on subjects not asked
about. In fact, it was In this way that the now fn
mous lobby investigation was started. The corre
spondents had been pressing the president for Infor
mation on tho Mexican situation, which at the time
was very delicate. Mr. Wilson docs not seem to
mind being given as the source ot Information 111
domestic affairs, as long as ho Is properly represented
In tho story that Is written, but like many another
good diplomat ho Is extremely cautious In discussing
n matter affecting the relations of this government
with that of another country. On this occasion, how
ever, ho departed from his usual Tetlcence.by ask
ing the correspondents why they Old not get a little
nearer home and, rather than deal lp dangerous
Mexican rumors, tell a few facts about the lobbyist"
who wore then alleged to he, overrunning the capital.
He declared that tho audacity of these Individual
amaxed him, and suggested that the newspaper men
could accomplish a great service by showing them up.
Needless to remark, such a sensational accusation,
coming from the president, caused tho listeners to
gather a little closer. Mr. Olive Newman, then
representing the United Preaa and Whom Presi
dent Wllsoq afterwards made, one of tho commls
loners (governors) ot tho District ot Columbia, was
I believe, tha first man to ba heard.
"Mr. President." was what Mr. Newman said, as
I recall It, "If we could be permitted to quote you on
what 1ms lust been said. It would Insure our gettlnt;
, t fnr the nubile nronerlv."
The president had been stroking his chin grimly.
Ho listened Intently to Mr. Newman's request and
answered, without a second's hesitation, that he
would dictate such a statement. At the conclusion
ot the conferenco a tew minutes later, he began the
work. Within less than a half an hour the document
was forthcoming and from a nows standpoint It was
certainly a gem. The expression was so character
istic of Mr- Wilson, when he Is aroused that,
most of you will doubtless remember the statement
aa you read it at the time. r
Following that bit ot "pitiless publicity" there was
the greatest exodus of lobbyists that Washington
has ever seen. Borne are undoubtedly still doing
business, but pot at the old stand
Much of the White House news comes from call
ers. There Is a typewritten schedule ot engage
ments hung In the press room. The correspondents
know ahead of time who Is expected to call, and
there Is llttlo or no secreoy. Occasionally a senator
In passing out gives an Impression ot his conference
with the president. It may Please him to tell Just
enough to suit his own purposes, but In that cast,
the president's secretary usually is glad to straighten
out any wrong Impressions that callers may have
volunteered-or at least to give the president's view
point on the subject of It happens to conflict with
that of his caller.
People and Events
Jnat the Same.
Cleveland Plain Dealer.
Of courso It might be remarked In con
nection with John Bassett Moore's res
ignation from the State department that
tb- government at Washington stl'l
lives
,...., ' Mukin finca r uowerful factor In demo
cratlc polities In Illinois, died the other day in the
stata hospital fpr the Insane. One ot Maokln'a
achievements was tha Introduction of the saloon free
lunch In Chicago,
Though still enjoying remarkable good health at
the age of it years. General John P. Taylor of Phllar
delphla, ot civil war fame, is making detailed ad
vance preparations for pis funeral snd has placed n
order for a H.C00 solid gold brone coffin cast from
captured cannon.
Chicago Un't saying much for local consumption
about the usefulness ot women on the police force.
But correspondents are telling outsiders that pollet
women are more ornamntal than useful exotpt in
minor positions, such as watching at dance halU,
parks, playgrounds and railroad stations.
Prof. Max Muller, egyptologlst at the University
. mvm thnt thn hobble skirt is somo
Ul ITIUWJP.mm - . - - - - - - ,
3.fiO years old. Old sculpture show the dress so
tight at that period that a woman could not put .
one toot In front of the other, that being the special .
privilege ot the men. Judging from sculptures ot
them
"Advertising U Selling
to the Group"
John, Je Iahln..
We ar all fortunate In being members of many
social groups. Membership in the family group is
economically of Inestimable value and procures for
us one of our most lasting satisfaction?, As a rule
we are not conscious that we belong to groups. We
hava never thought about U. We are Democrats
or Republicans, Protestants or Catholics, we are
literary or athletic, we go In for opera or the o
ies,but unite 'without thinking at It asf a group
activity,
Wa enjoy hdng with and co-operating with those
who think, aa wo do. But unless we take an acme
part In tha administration ot their affairs, we
benefit by membership la clubs, churches and otbor
grqups chiefly in that It relieves, us ot doing our
thinking ouruolvcB.
The pulling force of the. group Idea ia that mem
bership in any one of them la purely a maUer ot
volition. No man need belong to any group unle"
ho wishes. He may also withdraw from a group
at will.
Kvory city la a concrete example q what the
group Idea is worth,
Our transportation facilities are evolutions of
the cQ-oparaUve uplrit. Twenty-bour trains be
tween Chicago and New York are a fact becauso
railroad officials know th.qt, e,ach day In the year, a
certain number of men cap be depended upon prac
tically to charter a special train for the trip. Bach
one of them has the samo physical comforts, lux
uries and speed that a special train could give him
plus a very substantial saving on hid ticket.
A' department store Is fundamentally and essen
tially the group of human beings whose confidence
that store has won and Is able to lipid.
Magasines, newspapers and class publications
offer .the members o their groups very definite sav-'
rngs.V A technical engineering journal gathera and
gives out to a large group of Individuals, who can
make effective use of it, information, which jws
been collected by many individuals at a cost which
would be prohibitive for any one momber of the
group.
Several farm papers keep scientific specialists
at work on experiments, the results of whleh havo
largely increased tho yield per acre and have de
creased the cost of farmipg,
A dally newspaper delivers at one's home, for a
paltry sum, a. complete eanYaae ot the world by
cable and telegraph, plufl.the local pows, No one
person, no matter how large his Income, could af
ford to duplicate this information for his own plea
suro or use.
Magazines have fosterod a general appreciation
of art and have increased the ability ot artists, by
giving them a market -for their product. A, similar
etatement might be made with regard to the writ
ing ot books, Tho average of culture and refine
ment hfta been materially raised.
A newspaper or magaelne la an Impassibility un
less a well organized grqup awalta with constant
interest the knowledge which It la accustomed to re
ceive through this particular channel.
An advertisement In a magazine or a newspaper
is affective In direct proportion to the degree to
which t senses and touches tho group idea which
makes the publication possible.
Wfien the salesman realises how snajl a part
hie personal sales are of the total consumption ot
the product; ha sells he begins to see what adver
tising may mean to him. Ho matter hov many as
sistants hs may have, nor how he may organize and
systematize their work, to call personally on the
number of people whom he could persuade to pre
fer his product to that offered by others would he
Impossible. Realizing how little Is .needed to de
termine a preference in the purchaser's mind bo
calls on advertising to hop him develop a demand
for his wares.
The far-seeing salesman, realizes that the beat
way to go through a forest Is to follow a blazed
trail. He knows that human beings have been
grouped in many different ways; be believe? a
group can be formed for bis product.
Every man should find in his own business
enough to absorb the bulk of his tiroo and creative
energy, By regarding himself with relation to it as
tho custodian ot a group of co-operative buyers, he
can pffer each member of the group better values
at less Individual outlay than would bo called for
should they buy individually,
A successful merchant ia first a storekeeper and
then a salesman. The slzq of his store depends
wholly upon bis sales ability. The number of ieo
ple whom he can reach and influence to come to his
store constantly determines the scope of bis busi
ness. That Is why tho most successful retail merchants
are the best advertisers. They know that advertis
ing is the most economical form of salesmanship.
Many retailers cannot afford to use mediums
which have a wider circulation than the trade terri
tory In which their stores are located. They can,
however, tako advantage of all general advertising
In these mediums.
Every housewife knows that when she buyB from
a peddler, she Is paying more than she would at a
retailer's, where she could make' selections at ber
convenience, from the. wide range which her mer
chant keeps.
The same principle gives the beat merchant in a
community the 'first chance at desirable merchan
dise. For manufacturers find that It pays to sell
gpod merchant who baa a large market, rather than
a number of small ones who are only moderately
successful In developing the group dea In their
business.
Advertising best serves the consumer, the dealer
and the manufacturer because It Is the most econ
omical means ot Initiating, developing and main
.talnlng the group spirit In modern business life.
Copyright, 1914, by John Lee Mahln. Chicago.
