Bringing Up
KO-VOU CWT CO OUT
AND ru. KEEP M Ere
oh You to tee thm"
"TOO DOMT K5 OOVM
l,T-Mvt- you MOW
THE BSVtON
TONKHT'
OMAHA WINDER LINCOLN
Boys from Capital Succumb to the
Attacks ' o"f local Team .
PLATZ i.MtOVES TO BE STAR
Irrepressible . Dutch nana Wild,
Playlav'lL Over, the Floor, AH the
v limp. Add Bantu. Vp Team ,
sWork of 'Llncolnltes.
Too much Dutch Plalx proved to be th
undoing of the Lincoln .High school bas
ket ball team when It slammed up against
tha Omaha .High school toilers at the
Youne Men's Christian association Batur.
day. The Dutchman went wild and
besides so closely guarding the Lln
colnltes that they only managed to slip
In three- field coals, ha pushed the leather
spheroid through the hoop four times
himself. When the game between Dutch
and Lincoln was over the score stood 25
to 11 irlth Dutch on tho long end.
Members of the Hobo club, the re
cently formed organization of high school
boys who have sworn to drapa themsclvos
only in the apparel of an Adonis of ,the
road, were on hand In full force to cheer
the irrepressible Piatt.
From '.the very start, of (he game It
was apparent that Lincoln would trait.
The task from the capital were Weil
drilled in tram work,' but the team work
was woefully lacking when Plats started
to smash things up. Larmon also' dug
in with his spikes and Gardiner and
Berry acted well m a(tanta,. Gardiner
und Berty Both.' threw three, field goiidj
to add up a bit to-tho score and .Flotnowi
threw twound Larmon hea.ved" a pretlj
one In from, the middle of the floor. The
Omaha team- did not make a single point
on free throws, while Lincoln, made five.
Omaha Play Sahstltates.
Toward the conclusion of tha contest
Cpach Mills substituted threo of his em
bryo stars In tho positions of Ihe et
erans, who had already 'cinched' Ma
game. Buzzard, Engstrom and B&uro&n
entered the fray and kept up the good
work by preventing any scoring by Lin
coln. The g&mo was moderately rough, just
enough to make it lively and interesting.
The fouls called wcro very few and all
wero technical. Ten fouls were called on
Omaha and four on Lincoln.
OMAHA. LINCOLN.
Gardiner .R.F. U.F.. ......... Morris
Klothow UK. L.F Locks
Berry C. C Atbreoht
Plats .........r.g. r.g iuger
Larmon ..,...L.G. L.G Bchracder
Substitutes. Uusxard for Flothow, llau
man for Berry, Engstrom for Ijirmon.
Mstheney for Morris, Vandlver for
Schr4er: Field goals: Plats (4), Gar
diner K). Flothow (2). Bauman (J), Lar
mon Morris, LeM, Albrecht
Maok's Regulars on
Their Way to South
PHILADELPHIA, March 8. The regu
lars of the world's champion Athletics
left yesterday for Jacksonville, Flo., to
join the other members of the Philadel
phia American league team lnv tralnl.ig
there under Manager Connie Mack. The
firty wag headed by Irt Thomas, ho
was yesterday appointed captain of tho
champions, succeeding "Danny" Murphy,
The latter goes to -the Baltimore Inter
national league- club. Others n tlje party
were Catchers Bchang and Lapp; ''Chief"
Una. Amos BtrOnk, "HUbe" Oldrlng and
"Jack" Barry, who was injured while
practicing with the Holy Cross team at
Worcester, Mass., several day ago, will
join tho Athletics In a few days, and
Frank Baker will go-'soUtlj In about s.
week, being detained at his home in
Trappe, Md by lilnes In his family.
Drake Defeats Ames
in Indoor Contests
AMES, la.. March $.-8peclal Tele
gram.) Indoor field and track dual meets
were Inaugurated In the new state gym
nasium ' yesterday- when Drake defeated
Ames, to to1 JO, In a program of eteyen
events.
The Ames team went into five events
in a sadly crippled condition. The cream
of the varsity veterans of the Missouri
valley and conference point winners wero
not In physical condition to compete. The
feri'.ure event of the meet was the mile
relay, which was won by the Ames quar
tet. In the lost time of 2:S04fc.
Th average- time of the cyclone, run
nels was 5TH seconds, a flat second under
the time with which Wjlson beat Btahl,
the Drake Indian, In the quarter-mite run.
Porter of the University of Maine, was
teferec.
I
York Girls Wis Game.
YORK, Ns.. JJareh (.Special Ttle
i:r.m. Harvard and York Hivh whimi
girls played a very interesting game of
basket ball In the high school gymnasium
evenleg, ending to II, ia favor of
Persistent Advertising Is tho Boad to
WS Return-
THE BWCN J I HOW AWE I I AMD How I W.i IflSi 1 1C1T I 111 I I I int I . 53 I l II KW ar UJ aj IV V' I
Father
t ' rw : n 7r r i I f I
Swiney Is Elected
f. Captain. of Ames
BasketBall Team
AMIiS, la., March S.-(Speclftl.)-John
D. Hwlhey of Davenport, aophomoro in
the department of agronomy' and a mem
ber of the Sigma Nu fraternity, was
elected 1815 captain of the Ames varsity
basket ball squad Mn .. an election held
this week' at the .closo of the schedule
with the two Nebraska games at Lin
coln, Hwlncy was, perhaps, the most
valuable-aggressive player on tho Cyclona
quintet this season. Ho was o. main cog
In' tho team work tle Ames tlvo dis
played, which, howeVcr, was vnot so
marked as tho speed of tho team, and
he was by fnr the most dependable player
on the team nt registering scores from
foul line penalties. Ho succeeds Captain
Hancl In the leadership of the squad.
Tha athlatlo council algo has awarded
the honorary letter A to the flvo mem
bers of the regular first team. Those re
ceiving tho letter wcr Hansel and Har
prl, tho guards: Dowell nnd Bwlney, the
forwards, and Holmes, center. Hansel
and HArpel just olosed their third and
last year In Varsity basket ball, and
they are a fast pnlr that will be hard to
duplicate. Dowell got -his second letter,
he having won the. first two years ago.
Ho was. not in collcgo lost year. Holmes
and (Swiney wcro awarded) their first
varsity honors In basket, bill. Holmes
earned an A in vanity foot ball last fall.
Leave Hot Springs
For Georgia Town
HOT SPRINGS. March-a'Blll" Swee
ney and "Hub" Perdue, National lcaguo
players, Whoso future has been in doubt
owing to an Incomplete deal between the
Boston and Chicago clubs, left Hot
Springs today to -Join tho Boston team
at Macon, On., -In obedience to orders
from President Oaffneyf White both
players expect ultimately tb be trans
ferred to Chicago, it was reported hem
today that a deal which would make Per.
due a member o( the St Louis club also
was under consideration. Perdue, how
ever, Is said to have opposed this plan,
Twenty players of the Indianapolis
American association team arrived today
The Pittsburgh National league players
will arrive on March 1C
Yankees Defeat
the Beaumont Team
BKAUMONT, Tex.,' March 8.-The New
York Americans defeated the Beaumont
(Texas league) team hero' today, 9 to J.
"King" Colo knocked a home run In tho
second Inning with two on bases. Scores
New York A .V,
Beaumont 2 6 4
sK 'SWe W
Colts Outhit Dallas
and Win the Ganje
DALLAS, Tex., March .-Tho New York
Nationals' "Colts" outhit the Dallas team
(Texas league) here todav Ann n .
- " " " "l v tu
Score: nu.u
New York ... 9 Y a
Dallas a 2
---------- iu, uvunurr ana Aiey-
ORGANIZER OF ATHLETIC
BODY IS UNDER M S EYE
CHICAGO. March 8,-Methods of Taul
Welssman. organiser of un InternaUonal
athletla association hlch he styled tn
Deutsch - Amerlkanlscher Turnerverbund,
wero Indulred lntn hv tii. r..i..i ..
Jury yesterday. Postal Inspectors reported
tnas wemsman promised free trips to tho
Panamn-Poctfto exposition In connection
with his membership campaign.
Wclssman opened an office hero aboit
eight months ago and is sid to have
written letters to virtually every athletic
association In Germany and Austria.
LEE QUILLIN ACQUIRED
BY LINCOLN BALL CLUB
LINCOLN. March &.-Lee Qulllln, for
three years third baseman of the Denver
base ball club, has been acaulred hv thn
Lincoln club of the Western league, by
purchase, and tonight signed a Lincoln
contract He had declined to play with
Denver and received offers from a Fed
eral league team, but was satisfied to
play in Lincoln, HvWch la his home.
TEN PIRATES START ON
THEIR JOURNEY SOUTHWARD
Pmummair, March S.-Ten members
of tha PltUfcurga National c
irt nera tonight fcr Dawson Sprlnga.
Ky.. where they will auvnd a wk u.
fore gplng to Hot Springs, Ark , to begin
spring training, Other players will Join
mo squaa on the way
THE BEE:
Copyright. ISM. InUraaUeul
News Serrioe.
L fLT? vsrr Hccif. K- tj f 1,'W VvL ' I .-X-1' S ni yVSTTF -t-LAA too much
OAKU" THAMK tlOlJ J T I Iff T-T Wl 1 VONDEl? I r. A f-VJ I I 1 Sa 1 (A HH lr-- TrN r-vw.l X I
HUSSANE AHDPARDELLO WIN
Bulgarian and Italian Win Wrest
ling Matches at Krng.
WILL MEET EACH OTHER SOON
llnwiane Defenta Shafts Two
Straight Falls, While Pnr.lello
Wins over Perowl In n
Similar Manner,
Youslf Hussano of. Omaha and Leo
Pardello of Chicago came out winners at
Charlie Frankc's wrestling carnival at
tho Krujy theater Saturday and the two
have been matched for the ICrug the
night of March 21 to prove which Is tho
better man. Hussano debated Billy
Shultz of St Louis, two straight falls,
twoiuy-elght minutes and thirteen min
utes, respectively. Pardello won tfwo
straight falls from Emtl Teroul, champion
of France, In ten minutes and Pino min
utes, respectively.
Tho Hussano-Shultz match was a whirl
wind. Both wrestlers were evenly matched
as to weight, but Hussane had' moro
science whlld Shultz had moro strength.
Shultx Js a professional strong man. and
travels with circuses In the summer lift
ing weights and automobiles and the like,
but the Bulgarian was too fast and wily
for lifting last night, However, time, and
again tbn Bulgarian got Shultx In precari
ous positions only to have the St. Louis
man pry his way out by sheer strength.
The Jails came quickly when they did
came and were the result of Hussano
catching Shultz unawares.
ClniOiy Mttl'n 8crtp.
Pardello and Peroul had a very classy
little rough house scrap. The aim of both
wrestlers appeared to be tho maiming and
wounding of tho other. Their efforts to
disable one another met with approval
by tho large crowd present as their meth
ods of so doing were extremely funny.
Pardello proved to be the better at the
scrappy stuff, so he downed the French
man. Billy Movers threw Peto Baltxer twice
in succession In the preliminary bout. Tha
first fall come In eight minutes and tha
second In soven.
Charlie Franke, manager of the Knit,
announced after the conclusion of hostili
ties that ho had matched Pardello and
Hussano for the night of March 21, for a'
purse of $30). winner take all. Whoever
loses will be given carfare home. If
Hussane loses It will cost Franke a nickel
for street car fare, and If Pardello loses
It will be expenses of the trip to Chicago.
Franke also offered a reward of 1200 to
the man who can Induce Jess Westergard
to come out of his hole and wrestle
Hussane here. Westergard has been
evading tho Omahan and Franke wants
to book the match. Farmer Burns an
nounced that ho Intended to challenge the
winner of tho Fred Beel-Amcrlcus bout
tor his protego, Hussane,
IOWA GYMNASTIC TEAM
WINS INTERCOLLEGIATE MEET
IOWA CITT, la., March 8. (Special
Telegram.) Twelve hundred people saw
the Iowa gymnastic team win tho state In
tercollegiate championship here last night
by defeating State Teachers Ames and
Luther. The Hawkeyes had a good mar
gin In all of the five events, with the
exception of the flying rings, on which
two unfortunate falls cut their total
down.
The total of points was: Iowa, 2S0.3;
Stato Teachers. 33,6; Ames, 237.6, and
Luther, zU.S.
8. D. Fhntom, Iowa, took individual
honors by earning "6.1 points in four
events. His closest rival was Grosse of
the State Teachers, who entered every
event
The State Teachers were close on the
heels of Iowa's team In every event and
were ahead In the flying rings, Iowa
had the largest margin In the tumbling
events in which Gearhart and Fantom
were easily the best of the field.
The events contested were: The hori
zontal bar, parallel bars, rings and tum
bling. F K. Birch of Earlbam Judged
the events.
Defeat for Harlan.
LOGAN, la.. March S.-(Speclal.)-In
the return game of the basket ball game
with Harlan High school, tho Logan
High school defeated the visitors by a
score or w 10 is, uneup
LOGAN
HARLAN.
D. Davis B. F.
Arthur L. F.
Deg-c C,
B. F Bolsen
U F Farerldo
C , Harlan
n. O Brodersen
Brown U. O
It. Davis U G
I. G Bpencrf
Iteferee: A. W. Miller. Omaha. Score-
keeper. Superintendent F. E. Green. Lot
gan. Timekeeper: Superintendent Rado
baugh, Dunlap.
l,Ka Illsh Triumphs.
LOGAN, la., March 8. (Speclal)-The
Logan High school basket tall team de
feated the Dunlap High achool'team hete
last evening, IS to i. Tho lineup:
UJUAN. UUKbAP.
McCold R.F.
R.F.
.Schrenslg
Coffey
L.FJL.F Creamer
Isbell C.
Hunt .C.
C Mills
SC.
i.n . u-n.iJ
Mills UO.
Williams R.Q.
R.G Hicks
Referee A. W. Miller. Omaha. Kror.
keeper: Superintendent F. E. Green,
Igaa Timekeeper- Superintendent Ran-
euaug, uuniap.
OMAHA, MONDAY, MARCH,
Koehler Made Coach
K of Marquette Team
-
MILWAUKEE, Wis., March 8.-(8peclal
Telegram.) Dr. J. P. Koohle'r. who started
his foot ball career as a player In tho
Nebraska foot ball eleven In 1S99, has
been appointed coach Of the Marquette
foot ball team for tho coming season.
With tho Job goes the position of ath
letic director.
Koehler will have advisory chorgo' of all
other forms of sport, ttu has Issued a
call for candidates, and forty' men will
report for spring training. Koehler thinks
that conditioning In tho spring will put
the men In good shapo when fall comes,
and with this Idea will put the players
through their paces In tho gymnasium
beforo it is time to give them outdoor
prcctlcc.
Home Runs Spell
Defeat for Sox Foe
SAN FRANCISCO. Cal. March t-IIomt
runs by Chapello and Schalk.of tho Chi
cago Americana No. 1, in the ninth In
ning of the game with the San Francisco
Coast leaguo team, spelled defeat for tho
homo club today,, tho scoro being 5 to S.
Scoro: - P..H.E.
flfl.n IPrnnrlann r n
Chicago "!"""5 8 2
Batteries: Baum, Hughes and Zpulvcdai
Johnson, Jasper and Schalk. v
Harvard Wlna Debate.
HAHVAIID, Neb., March 8.-(Speclat.)
Tho Harvard High school debating team
Friday won a unanimous decision over
tho Hastings High school team. Hast
ings supported the affirmative side of the
trust question. Tho Hastings debaters
wcro Harold Theobald, Don Webster and
I. N. New. Harvard was represented by
lone Wills, Mark Hartley and Hubert
Houeey. The Judges wero Superintendent
13. M.' Cllne of Geneva, Dr. Maxey and
H. A. Princo of the University of Ne
braska. K
Do Women Do the
Buying?
Tho literary fellows have
a habit of stating a truth in
tho form of a question. In
selecting-the above caption
I have followed this idea. I
think tho answer will im
mediately como to the mind
of nearjy every person who
belongs to what we call tho
newspaper-reading, class. As
a mattor of fact ninety por
cent of all tho commodities
in the tiverago store are pur
chased by women.
Tho newspaper stands
first as an advertising med
ium because it is peculiarly
a homo institution and,
therefore, sustains an in
timate relation to tho fam
ily circle. It is for this
reason that it makes a strong
appeal to wonion.
Did you ever stop to think
of thd wide rango of a wo
man's purchases? Women
not only purchase all tho
commodities that aro for her
personal ubc, such as her
own apparel and household
furnishings, but in many in
stances she actually buys
nearly everything that, goos
into tho homo, including tho
wearing apparel for her chil
dren and her husband. Of
courso sho solects tho fur-
v nituro for tho home, the car
pets, tho rugs, tho curtains.
Also the utensils for tha
kitchen and everything that)
facilitates tho management
of tho culinary department;
but .she also in many in
stances buys her husband's
shirts, his socks, his neckties
and even his underwear. In
ft
9, 1914.
Drawn for The Bee by George McManus
iList of Baltimore
Federal Ball Club
Members Given Out
BALTIMORE, March 8. Tho complete
list of players of the Baltimore' Federal
league club was given out tonight by
Secretary Harry Goddman and Is as fol
lows: ,
Catchers Fred Jacklitch, formerly of
Rochester Internationals; Harvey Rus
sell, from Bridgeport club of Eastern
association, and Leroy Allen, from Minne
apolis club of tho Northern league.
Pitchers Jack Qulnn, formerly -of
Rochester and Boston Nationals; Georgo
Suggs, from St Louis 'Nationals: Frank
Smith, from Montreal; Iryvln IC Wllhelm,
from Rochester; Joe Flnneran. from Phil
adelphia Nationals; Herbert loung, from
New Bedford club of the New Englaqd
league; P. J. Conley, J. M. Allen .and
Jack Rldgeway.
First Base Harry Swaclna, formerly of
Newark Internationals.
Second Base Manager Otto Knabe,,
from Philadelphia Nationals, and George
W. Simmons, from Rochester. ,
Shortstop Mike Doolan, from Philadel
phia Nationals.
Third Base Enos Klrkpntrick, from
Brooklyn Nationals, and James (Runt)
Walsh, from Philadelphia Nationals.
Otuflelders Guy ' Zinn, formerly ot
Boston Nationals and Rochester; Benny
Meyers, from Toronto Internationals, and
V. L. Duncan, from Philadelphia Na
tionals. BOULIER OF CEDAR BLUFFS
HIGH MAN AT TARGETS
CEDAR BLUFFS Neb,. March 8. (Spe
cial.) Tho Cedar Bluffs Gun .club: held
Its seventh annual bluo rock shoot Thurs
day, with the following results;
, -fihot at. Broke.
H. Krattsc, Morso Bluff!.. ..v.lSO "121
O. LaddenbUrger, Mores Bluff.lSO . 1J
L. Ranslern', Morse Bluff.,,... 180 xlH
A. RobertBon, Scrlbner 180 ' 1AI
A. Campbell, North Bend: 180 138
George Krause, Morse Bluff. ,180 125
A. Olson. Cedar Bluffs ISO 14$
George Bouller. Cedar. Bluffs. 1S0
J. J. Martin, Cedar Bluffs 180 143
Ci Krause, Cedar Bluffs, ; 30 15
C. Hutton, Cedar Bluffs,, 45 . S)
C. Olson, Cedar Bluffs.., 45 3)
T. Buck, Cedar Bluffs 45 SO
"Talks xm Newspaper Advertisin
By TRUMAN A. DeWEESE, (Box 82, Buffalo, N. Y.)
many instances it" is her
pleasant duty to seleet the
husband's shaving soap, and
to discover those little com
forts and conveniences that
are not brought within the
rango of his busy; mind. If
there is a boy in the home
sho is very apt to buy his
clothing because her prac-.
tical mind can select that
which is in tho best tasto and
is apt to wear tho longest.
She is more interested in the
garden, has moro time for
enjoying its pleasures and
delights and henco sho buys
tho seeds and tho garden
tools. Of course sho buys
tho musical instruments for
tho home, and if there is a
victrola in tho house her ed
ucated musical taste natur
ally leads her to select tho
records Ninety per cent of
all the now novels and even
tho moro serious books of
orudition and travel aro
largely read by women.
Therefore it follows that sho
is tho heaviest customer of
tho book publishing houses.
"With this brief survey of
woman '8 purchasing powers
it is easy to seo that tho
newspaper, becauso of its' in
timate relation to the wo
man's sphere of action, must
stand first as an advertising
medium for nearly all com
modities that aro sold in the
average store. Tho newspa
per is not only the best med
ium because 6f its direct re
lation to tho housewife in tho
homo but becauso it reaches
tho members o the family at
the best hour of tho day
when their minds are most
receptive. This is truo of
tho morning paper and tho
PARIS ACTIVE AGAINST DRINK
(Continued from Page One.)
recent International congress held in
Milan.
A circular Issued by tha commltteo
reads:
"Tho superior council of public health
recognizes that "grave effects from ln
femperance h(.vc not as yet shoWn them
selves In Italy, but It considers conditions
favorable for starting an antl-alcoholtc
campaign, particularly In the fornv ot
prevention.
"With tho purpose of Insuring a moro
efficacious defense against tho tnslduous
advances of Intemperance we recom
mended: "1. That courses of education In hy
gienic, Including particularly tho dangers
of alcoholism, be instituted in the public
schools and that In sections where the
evils of alcoholism xlst nloro forcible
propaganda be Instituted under auspices
of the police.
"2. That the government shall favor the
institution ot asylums for tho care and
euro ot drunkards."
German Parliament Lined Up.
BERLIN, March 8. The German Par
liament, like that cf France, 'will soon
be tailed upon Jto consider measures of
restraint upon the liquor business of the
empire.
The federal council has prepared for
consideration a bill which Is the result
of years of agitation against the issuing
liquor licenses regardless of whether
there is any real demand for moro' drink
ing places. Under tho existing law mu
nicipality's are authorized to refuse
licenses .where tho need for their issu
ance is not proved, but the new measure
makes such refusal mandatory. It also
requires applicants for licenses to show
that they arc persons of good character,!
and can be depended upon to conduct
their business properly.
Tfia new measure Is general 'In Its ap
plication, but is aimed primarily at Ber
lin, wliere the development of drinking
places of a dubious sort In tho last three
evening paper. Other liter
ature that comes into the
home is read at leisure mo
ments. The newspaper is
quickly and promptly read
because its life is only twenty-four
hours and tomorrow
its news will be stale and
uninteresting. It is, there-,
fore, tho mediumfor quick
arid decisive results for
making an inunediate and
definite impression upon the
mind of the reader.
All this emphasizes tho
need of great care and study
in preparation of "copy,"
Anybody can write tho
mushy stories in the body of
a magazine and most any
body can writo the fnews"
matter in tho paper, but not
v every man can writo tho
kind of advertising copy that
will attract attention, that
will convince and persuado
tho possible customer.
The chief characteristic of
good advertising copy must
bo decisiveness and lucidity.
Advertising copy must say av
great deal in a few' words.
The space is valuable and
he impression must be
quickly made 6n the read
er's mind. Spending two
days in writing an advertise
ment of 300 words is not a
waste of time and grey mat
ter., Ah advertisement should
be written and re-written
until it is a model of incisive
English.. Hasty and imper
fect copy is a waste of time
and money.
If we accept all theso prop
ositions then it is easy to
accept tho conclusion that an
advertiser in a newspaper
should uso large space. It is
not possiblo to carry out any
or four years has been amazing. Quiet
residential districts have been Invaded by
gaudy restaurants and cafes, and Insti
tutions knpwn as "American bars"
equlped with barmaids and exotic fiddlers,
aim Bervms jin:u uniins icmicu
can.'1 To theso places come hangers-on
of both sexes; none of them close their
doors before 3 or 4 o'clock in the morn
ing, and In most of them business Is at
Its height at those hours.
HEBRON BOYS WIN GAME;
GIRLS LOSE TO FAIRBURY
HEBRON, Neb., March 8. (Special.)
The Hebron basket ball team played
Falrbry off Its feet last night In one of
the hottest games ever played on tho lo
cal floor. Having been beaten by Falr
b'ury, Hebron was In for revengo and won
by a score of 49 to 27.
The game between tho Hebron and Fair
bury girls, resulted Just as disastrously
for tho Hebron team, for Falrbury won
by a score of 22 to 2. Captain -.Alloc Hur
less of the Falrbury girls' team has
Played flvo years and has become an ex
pert
Stromsbnrff High Wins.
STROMSBURG, Neb, March 8. (Spe
cial.) Stromsburg Hlsh school defeated
the Stromsburg All-Stars in a fast game
of basket -ball Friday evening, the scoro
being 40 to 9. Lineup
HIGH SCHOOL.
ALL-STARS.
A. Plerson R.F.
W. Colson L.F.
F. McCuo (C.)....C.
W. Erlcson,....R-G.
C. Ltnd L.G.
R.F R. Peterson
L.F. A. Ericson
C R. C. Petorson
R.G F. Swanson
L.G.......R. Ericson
Substitutes for high school: R. Lunner,
A. Rodlne. Field, goals: Plewon (3), Mc
Cuo (7). Llnd (3), Colson (5). ROdlne, A.
Ericson, F. 8wanson. R. petcraon (2).
Foul- goals: McCUe, Colson, Swanson."
Bond Iiunr Proposed.
CEDAR-BLUFFS, Neb.. March S.-(SP0-clal.)
Tho school board of this city has
called a mass meeting for Monday even1-
proposition will be "talked over. Tho
proposition is to build a school here to
cost 30,COO. Tho election wilt be heM
early this sprang.
of these ideas in small space.
The attempt of "a merchant
to tell "the story of his .past
life" in two or three inches
of newspaper space iB always
a pitiful and grotesque fizzle.
Tho wonderful development
of modern newspaper adver
tising makes it possible for
the merchant to attract at
tention in small space. He is
buried arid lost in a masB of
big advertising of merchants
who are doing big things in
a big wav. But oven if ho
succeeds in attracting atten
tion ho cannot say anything
. worth while in small space.
There is something about
tho bigness and boldness of
a large ad that arrosts im
mediate attention arid in
spires confidence in the ad
vertiser. The average read
er says to himself, "No mer
chant could afford to adver
tise in that way if he did not
do a big business and if he
does a big business it is a
sure sign that he has earned
tho business through enter
prising up-to-date merchan
dising." The same 'argu
ments in bejialf of tho use of
big space also apply to the
use of strong, clean-cut Ro
man type, the kind that is
easily and quickly read by
the average reader in the av
erage home. To the man who
knows the attention value of
clean, strong, plain type, tho
uso of smallor types such as
Old English type and freak
ish letters is almost a crime.
What is to bo gained by tho
advertiser who prints an im
portant message tb tho con
sumer in typo which tho con-
TRUMAN A. DeWEESE.
I
