is
Terrible! Terrible! Jeff, You
" ' 1 ,.B.rri l
I 3UIT THOUGHT L f j WBLU THQN IP I
a a sumu. g& I saw Murr) ugbp ib qou I
PULL fAOTV I WHAT DOOS fwHY A PG IS3 ( WGLL THCN A H0 POR.K IS Ptfe .
V J Pp0tA V 61P fJ H QeePcof pm coui W ) t6 nee . gut it ? UIM
WOMEN B00STF0R HIGHWAY
State Consul Has Plan for Them to
Sell Certificates.
FEBRUARY FOURTH SET APART
Knch Conntr nnd Town Conanl nnd
nt Lonst One Younff Woman in
nnch Tottu to Ilend En
ergies to One Parpoir.
A one-day campaign by young women
In every Nebraska town through which
the Lincoln Highway passes la being
planned by II. 13. Waldron, state consul
for the International thoroughfare, for
the sale of Lincoln Highway certificates.
Wednesday, February 4, has been desig
nated by Mr. Waldron as "Campaign
day," and the organization is rast being
completed to make the effort to get new
members for the association a splendid
success.
All the time of each county and town
consul and at least ono additional young
woman worker In each town, will be
devoted exclusively to tho sale of High
may certificates on that day. A large
Increase in the Nebraska membership ot
tho Highway association Is oxpectcd to
result from tho campaign, as many motor
ists and other public spirited citizens
will then be reached, who so far have
not boon solicited to Join the move
ment for better roads.
At least one good live solicitor will as
sist the town consul in each locality.
State Consul Waldron, who has taken
over the work of H. E. Fredrlckson and
Is now .conducting the highway business
matters from his offices at 1066-67 Omaha
National bank building, Is in close touch
with all the county and town consuls
and his plan for the special campaign
day Is meeting with enthusiastic co-bpera-tlon.
Saddle Mare Wins
Show Ring Honors
An Omaha saddle mare that won high
praises from Denver horse lovers for her
performance In the show ring last week
was Tom Dennlson's chestnut beauty,
Fashion Denmark.
Fashion made a spectacular entrance
into tlio Coliseum, kneeling to tho audi
ence and making her prettiest bow after
entering tho gate. She then marched
across the arena and pivoted. When the
bnnlplay cd a Cakewalk Fashion tripped
the light fantastic In a manner which
made the audience enthusiastic, doing the
difficult feat of changing her gait at
regular Intervals at the same time.
The mare was handled by Tom Bass
ot Mexico, Mo., probably the best known
expert In his line In the United States.
HASTINGS COLLEGE FIVE
TRIMS KEARNEY NORMAL
KEARNEY, Neb., Jan. .2G.-Speclal.)
Hastings college defeated the Kearney
State Normal, SI to SO, In the first game
of tho ecason at basket ball last night
The Normal at no time were In the lead,
although the game was a tie for a part
ct the first half. Kell played a star game
for the locals and honors were even be
tween H. Pratt and Dunp Dunlap for the
visitors.
The Community club team of Kearney
defeated the Normal seconds, 37 to So,
The game was a tie at the end ot the
hour, and thirteen minutes were addei
to decide the winner. Lineup:
WAHTING8.
C. Pratt I F.
II. Pratt R. F.
Dunlan C.
KEARNET
U F. Kell
R. F Hotchklss
C Moore
Prince L. G.
L. a Saunders
Kline R. u
R.O Davles
Substitutes: Wareham for Hotchklss.
DhvIpk fnr Moore. Esmert for Davles.
Goals: H. Pratt (6). DunluD f7). Kline (1).
Kell (7). Davles (11, iiotcnxiss m. uoais
from fouls: H. Pratt (3), Kell
Ref
erees: Tollefsen and orr.
GRAND ISLAND COLLEGE
QUINTET SCORES VICTORY
GRAND ISLAND, Neb., Jan. 25. (Spc
clal Telegram.) The Grand Island college
basket ball team defeated the Central
City college team last night by the score
i)f 43 to 18. Flynn for Grand Island shot
eleven field goals, some from the middle
ot the field. Holz ot Central City fea
tured In free goal shooting. Lineup:
GRAND ISLAND.
Flynn R.F.
Richards L.F.
Thompson C.
Proudflt H.G.
I.owrcy L.G.
CENTRAL CITY,
R.F Holz
L.F Messner
C Bennett
R.G Ehausen
L.G Uamei
Substitute: Taft for Thompson. Field
goals: Grand Island. Lowrey, z; Flynn,
II: Taft. 1: Richards, fi: Thompson, s. Cen
tral City. Holtz. 3: Mesaner. 1: Ehausen
! Free goals: Grand Island, 1; Central
City, 6.
Will Sign with Ynuka.
NEW YORK. Jan. 24. President Frank
Farrell of the New York American league
announced that he had como to terms
with Shortstop Roger FecKenpaugn ana
ITtllltv Plaver Rov Hnrlre.l for the sea
son of 1914. They wll sign contracts at
once. Horn nave ren orarreu 10 rcjwn
at Houston, Tex., March l.
Rolirrr Sold to SmTiiinento.
HASTINGS. Neb., Jan. 2l.-(Spoclal
Telegram.) Will am Rohrer or Hastings,
tor three years catcher for Oakland, In
the Pacific league, nas necu sola to uac
ramento In the same league and will
leave for training reoruary w.
FEDS SIGN UPEIGHTY-THREE
Outlaw Magnates Give Out Report
of Players Bagged.
RUMOR OF DEFECTION IS DENIED
Weeirhnin Sny. Nothing to Widely I
Clrculntcd Report He Would
liny St. 1'nnl Club In
Association. '
CHICAGO, Jan. 25. Magnates of tho
Federal league, after two secret commlt-
tco sessions, today Issued two optlmlBtlo
reports, ono that 127 players had been
signed, olghty-three of whom were ma
jor leaguers, and the other that construc
tion of all stands would bo under way
next week.
Among the elghty-thrco big leaguers are
Rollle Zelder of the Now York Americans,
who, It was announced, signed a contract
last night to play with Tinker's Chlcago
ans, and William Bradley of the Toronto
International league team, who signed to
manage tho Toronto Federals. Zeldor ac
cepted the Federal terms after Arthur
Irwin, tho Yankee's representative, had'
declined to promise him a $3,000 salary and
chance to play third base. Bradley
gained famo as an lntleldcr with Clove-
Ian 3.
Tin- Committee.
The committee which heard reports on
players consisted of Walter Mulltn, Buf
falo; E. H. Hanlon, Baltimore, and
Charles Weeghman, Chicago. Tho com
mittee on stands, to which was referred
reports on contracts and plans, consisted
of Edward Stelnlnger, St Louis; Presi
dent J. A. Gilmore and Edward E. Gates,
Indianapolis.
Everybody concerned denied a widely
circulated report that the St. Paul Ameri
can Association team was to bo pur
chased by Weeghman and transferred to
Chicago. Weeghman said he would stand
by the Federal league and President Chlv-
lngton declared there would be no change
In the American Association.
Only Press Clippings.
A large envelope with the name of
Charles Ebbetta of the Brooklyn Na
tionals and addressed to Charles Weegh
man caused some excitement when It ar
rived at the headquarters of tho Federal
leaguo today, but when It was opened It
was found to contain only press .clippings.
Jack Holland, tho St. Joseph magnate.
who was expected to arrive today to talk
with Joe Tinker concerning Alexander
Zwllllng's signing with tho Federals, did
not appear, according to Tinker,
The signed contract of "Tex" Russell,
pitcher, was received at the offices of
the Chicago American league club to
day. Ward Miller, former Cub outfielder.
today admitted at his home In Dixon,
111., that he had signed With tho St.
Louis Federal League club. He said he
will receive a splendid increase In salary
and that his contract Is for three years.
Gilbert' Cuntrnct neoelvpd.
BOSTON, Jan. 25. The signed contract
of Larry Gilbert, hard-hitting outfielder
of last year's Mllwaukeo team of the
American association, was received today
at the Boston National club headquarters.
Gilbert had been approached by Federal
leaguo agents and at one time was re
ported to have signed with the new
league.
SImtiim with OutlnwM. !
LOS ANGELES, Cal.. Jan. 23. Chester1
Chadbourne, outfielder of the Portland
team ot the Pacific Coast Base Ball
league, signed today a contract to play
three years with the Kansas City Fed
erals. It was understood his salary
would be $3,000 a year.
Will Lenre Club.
PITTSBURGH, Pa., Jan. 25.-Presldent
John B. Barbour of the Pittsburgh Fed
eral league club will leave the club. It
was said tonight.
"My business affairs take up bo much
of my time," Mr. Barbour said, "that I
have little time to devoto to the club. Be
sides I feel that Jn attempting to handle
my business and the local club, my
health will suffer."
Will Fight for Cole.
NEW YORK, Jan. 25.-Frank Farrell,
president of the New York Americans
said tonight he would Ignore Russell
Ford, lils formor star pitcher, who has
jumped to the Federal league, but says
he will fight to the limit for "King" Cole,
the former Cub, who was drafted by the
Yankees from the Columbus club.
Farrell admitted he could do nothing
until Cole appeared In a Federal uniform.
"I will say, however, that Cole Is my
property; I Invested money In him, and
I will go to the limit to get this man,
he added.
Farrell said he believed Sweeney had
not Jumped to the new league. He ad
mitted Scout Arthur Irwin was sent to
Chicago to sign Zelder and Sweeney, but
because a member of Sweeney's lmmedl
ate family was dead, Irwin decided not
to try to do any business with the
catcher until next week.
rllugton llefruts Illulr.
ARLINGTON. Neb.. Jan. 25. (SDecial.'k
Arlington HJgh beat Rlalr High In a
much one-sided game of basket ball by
the score of CO to 18. Referees; Rlc und
Clark.
Rest Treatment for Conatlpatlon.
"My daughter used Chamberlain's Tab
lets for constipation with good results
and I can recommend them highly,"
writes Paul B. Bablln, Brushly, ta. For
tale by all dealers. Advertlsemant
THE BEE: OMAHA, MONDAY, .JANUARY
Deserved It
BEATRICE TAKES FAST GAME,
South Omaha Defeated, but Only
After Game Fight.
ONLY NINE POINTS DIFFERENCE
Gnsre Connty Plnycrs Find Mnulc
City Quintet One of Hardest
Teams to Rent on Their
Mat.
Fighting to the end. as If the goal were
life. South Omaha High school lost ono
of the hardest fought basket ball games
over played on the local floor to hu
Reatrlco High school five by tho score of
23 to SO Saturday evening in the South
Omaha gymnasium.
Tho Beatrice five looked for an easy
victory, but wero soon surprised to find
out that tho locals knew a little about
basket ball. Tho first half oponed with
both" teams rushing tho play, but Beatrice
soon forged ahead with a safe margin.
South Omaha followed up doggedly and
the first half ended with tho score of
18 to 6 In favor of Beatrice.
In the second half tho South Omaha
team played even harder than tho first
while the Beatrice team was fast becom
ing winded. Foley, the fast South Omaha
right forward got away with four baskets
In this half. Captain Herman of the
Boatrlco squad was thrown violently
against the wall and knocked almost un
conscious. Ho soon recovered and tho
game was resumed. In this period South
Omaha scored fourteen points while
Beatrice scored only nine.
Foley, the little captain of the South
Omaha team, was clearly tho star because
of his fast basket shooting and floor
work. The entire team played a splendid
game, although they were outweighed by
at least twonty-flve pounds to a man.
Tho Unoup
SOUTH OMAHA.
BEATRICE.
R.F Herman (C.)
L.F Adams
C Le Uas
R.G Cook
L.G Rlddell
Foley R.F.
Nixon L.F.
Shalnholtz C.
Leach R.G.
Beal L.G
Field coals: South Omaha High school.
Foley (4), Nixon (2), Leach (2); Beatrice,
Herman, Adams (3), LeBaa (4), Cook,
Rlddell. Foul throws: South Omaha
Foley (4); Beatrice, Herman (6). Fouls:
South Omnha, 14; Beatrice, 11. Points
awarded: Beatrice, 3. Referee: Miller,
Timekeepers: Patten tnd Jones, Scorer:
Patten
In a orellmlnarv to tho main event the
Juniors lost a good came to tho Fresh
men by a scoro of 10 to 2. This puts the
Freshman team In direct line for the
lnterclass championship banner.
Linn Leads in the
Basket Ball Play
In the Commercial Basket Ball league
a comparison of the records of Individual
plays gives Linn and Burkenroad of tho
Pirates, Noland of the Telephone .quintet
and P. Qnackenbush ot Bellevue the high
est honors In the order named on num
ber of points scored In games so far
this season."
Following Is tho full record of Individual
standing in the league: "
NAME AND
POSITION.
NEBRASKA TELEPHONE CO
Fellows, guard 6 S 0 0 14
Gosman. guard 4 3 10 6
L. Wilson, center 6 20 34 14 15 61
B. Noland, forward 6 26 29 14 29 68
Hutchinson, forward.... C 11 10 3 10 23
Gleason, substitute 3 10 0 7
Landers, substitute 2 0 0 0 1
BELLEVUE.
2
0
P. Quackenbush, for'd. 5 27 35 9
Evans, forward 3 2 0 0
Brandt, substitute 2 4 11
It. Quackenbush, guard G 6 0 0
Stookey, guard 4 4 17 7
Ohman, center 4 8 2 1
OMAHA HIGH SCHOOL.
5 63
3
2
12 12
17 1
9 18
Flothow, forward 5 13 0 0 8 W
Hughes, forward 15 8 2 4 1
Berry, center 5 3 5 1 6'
Gardner, forward 4 17 31 10 18 4
Platz, guard 5 3 1 1 15
Buzard, forward 110 0 2
Bauman, substitute .... 2 3 2 0 1
Lannon, substitute 4 10 0 1
MAGEE St DEEMBR.
Hascall, forward 1 3 0 0 2
Nagle, forward 2 7 0 0 4 1
Anthcs, center 2 7 5 2 4 1
Jones, guard 2 3 0 0
Ambcrson, guard 2 0 0 0
Meyer, forward 2 7 20 13
BEE PUBLISinNG COMPANY,
27
Flood, forward 2 0 0 0 2 0
it. Welgle, forward 3 2 10 5
Ludwlg, center 4 2 5 0 6
Ryan, guard 2 1 0 0 6
Reel, guard 4 2 9 15
Olson, forward 3 7 21 S 5 23
Adams, forward 1 2 0 0 2
Paulsen, guard 2 0 0 0 8
OMAHA NATIONAL BANK.
Bussing, forward 4 13 16 C 10 33
Shuhart, forward 5 10 12 1 16 21
Torrell, guard 4 0 0 0 5
Render, guard ., 5 7 2 0 10 14
urow, rorwurd 2 0 0 0 7
Hoffman, center 4 8 23 8 7
Reck, guard 1 0 0 0 1
24
PIRATES.
O Welgle, guard
5
1
0 0 t
0 0 0
Koran, guard
Linn, center
Burkenroad, forward.
Rarowman, forward ,
Ritchie, guard ... . ...
Drummond, forward..
34
10 8 7
6 42 19 13
. 6 16 0 0 4
2 6 0 0 2
4 7 0 0 3
CI ij bj q i HJ
P X" 1 o o
g ? 9 a
0 . 3 o q p
; ; ' :
1 . :
t 5 & p. :
it!?::
M : :
MUST CUT THE ROUGH STUFF
Students of Home Teams Shall Not
Rattle Visiting Nine.
PLAYER WILL HAVE TO BEHAVE
N'cw Rules of Nntlnnnl Collegiate
Athletic Rody Provide that
Nobody Shnll Mother
Ilntnmnn,
URBANA, 111,, Jan. 2S.-BaBe ball games
In tho western conference will bo peace
ful and gentle if tho new rules or tho
National Collegiate Athletic association,
mado public today, are adopted. Tho
rules provide:
1. The catcher shnll not. durlnir nrtunl
play, speak at all to the bntBtnon, except
wnere tne occasion requires a bona fldo
Word of cauMon. nnd In nnnnklntr tn thn
pitcher the catcher must not uso words
reflecting or calculating to reflect on tho
batsman qr any other member of tho op
posing team.
2. No members of either team shnll enll
or shout during tho gamo to any member
of tho opposing side, except to caution
mm agaliiBt Homo danger, nor bohavo In
any indecorous or unseemly manner.
3. There shall bo no oral coaching from
tho bench.
4. Tho so-called encouragomcnt of the
pitcher from the outfield Bhall be stopped,
or at least minimized.
6. Tho umpire shall wurn a player for
an Infraction of tho rules and then ex
clude htm from the game.
0. Tho students ot the home team must
not cheer In any such way as to "rattle"
the opposing team.
The conference board will not hold a
meeting until June and It Is considered
unlikely that any action on the rules
would be taken to affect tho 1914 season.
BREECE ELECTED HEAD
OF THE WICHITA CLUB
WICHITA, Kan., Jan. S3. Daniel
Brccce of Wichita was today elected
president of the Wichita Western league
base ball club. "Nick" Maddox, formerly
of tho Kansas City American association
club, was named manager.
Two Contracts neoelved.
niwnniT. Jnn. 2S. The slsned con
tracts of Walter Plpp, first baseman, and
Shortstop Fltzslmmons were rocelvcd to
day by the Detroit American league base
ball club. Plpp played n fow games with
the Tigers last season and Fltzslmmons Is
a recruit from tho Spokane team. .
Flrnt Defeat for Crete.
ntlNEVA. Neb.. Jan. 25. (Special.) Tho
undefeated basket ball team from Croto
met Its Waterloo on tno nomo noor iasi
evening, the Geneva team defeating It,
20 to 18. This is tho first time that Crete
has been defeated tms year.
Persistent Aayernsinsr i tho Road to
rtlg Returns.
Selling the Goods
Without "Talk"
There are other advant
ages in the printed word
over the old stylo of
"salesmanship by conver
sation." It is true that
you can reach thousands
through tho printed word
while you are talking ,to
one customer but that
isn't tho only advantage
of the printed page in the
newspaper over tho talk
of the old-time drummer.
Tho man who tries to
sell goods through talk
wastes thousands of words
and every thousand words
means a quarter of au
hour. How often have you
seen a loquacious salesman
laboring for an hour to
soli a two dollar article
tho profit on which might
bo as much as forty cents?
If tho salesman received
four dollars a day, how
much profit did tho owner
of the store make on that
sale?
You not only reach a
largor audience through
tho printed advertising,
but you catch tho prospec
tive customer in a recep
tive mood. If ho is read
ing his newspaper ho iain
a menial attitude that
makos him responsive to
argument. Ho is far away
2(1, 1914.
Drawn
SIOUX CITY CLEANS OMAHA
Basket Ball Squad from Up
Returns Viotorious.
River
DUTCH PLATZ AND MURPHY MIX
Hlnh School Foot Ball, Banket Rail
nnd Ilaae Hall Star Plays Horse
vrlth Ilnaky Sioux by the
Name of Mnrphy.
Tho husky nnd somewhat rough basket
ball squadron conducted a successful In
vasion of Omnha Saturday and capped
the climax of said Invasion by plastering
warts all over a team representing tho
local high school. The boys on tho hill
wero simply outclassed becnuso not a
man on the Omaha team could shoot bas
kets when he got a free and unobstructed
chanco while tho Sioux City lads rolled
up a scoro ot twenty-five points, which
was just seven points more than Omaha
could amass.
Both teams informed Referee Hascall
that it would be appreciated If tho game
were permitted to bo "medium loose."
Hascall accommodatingly agreed and he
let tho boys romp to their hearts' con
tent. In a fow minutes Coach Stewart
appeared upon tho econo whimpering and
Pleading that little Dutch Plata bo re
strained from throwing Irish Murphy,
who weighs about thirty pounds mora
than Plate, all over the floor. The mutual
lovo between tho Irish and the Dutch was
manifested between Plats and Murphy
and tho duo had a great little scrap
whenever they wore together. Plats had
a shade on tho Sioux City chap because
ho was the fastest and he was willing to
go to tho floor while Murphy disliked to
akin his knees.
Some of the Omaha boys suffered se
vere roughings, but thoy stuck to their
Initial declaration to play loose and they
didn't object Bauman waa the roclpient
of a bloody noso, (whlch necessitated, his
removal In the second half. The lack ot
forwards who could shoot alone beat the
high sohool. With Hughes In tho gamo
It would have been a runaway because
of tho local team's superior prowess at
playing the floor and guarding. Lineup
OMAHA.
SIOUX CITY.
Bauman ...
Flotow
Berry
Gardiner ...
....R.F.
L.F.
C.
R.O.
R.F Smedv
L.F Proctor
Wlrth
R.G Aldrlch
Platz
,L.G
L.O Murnhy
substitutes: Lurmon for Gardiner,
uuruuiur lur unuman. " 1CIU goals. IlaU
man. Flotow (4), Gardiner (2), Plats,
oiiiuuj, inriii w, murpny w. l'oui goals
Gardiner (2), Aldrlch (7). Fouls conv
mltteu: omalia, 12; Sioux City, C. Ref-
crco: jiascnn. Timokceper: Cams
Scorokceper: Sutherland.
"Talks on Newspaper Advertising"
By TRUMAN A. DE WEESE, (Box 82, Buffalo, N. Y".)
from tho distractions of
his own business. He is
ready to bo convinced of
something. Moreover, he
can't talk back to an ad
vertisement, lie cannot
heckle it with frivolous
questions. Ho cannot en
gage it in controversy.
"But I am not in tho
mail-order business," says
tho merchant. ' ' My goods
havo to bo sold by sales
men. It is a matter of talk
oven though. I do adver
tise. Besides, there is the
personal touch tho influ
ence of personality, which
you cannot exert through
printed advertising."
In this tho merchant is
laboring under two delus
ions. In tho first place
advertising that is proper
ly dono sells tho goods be
foro tho customer comes
in.
Now, all this applies to
retail advertising in a
newspaper as well as to
national advertising. If a
morchant makes his adver
tising educationally des
criptive from day to day
the things that are leaders
in his advertising should
bo sold to tho customer be
foro ho enters tho storo. In
his own mind the custom
er has already bought tho
article. Ho is incroly com
ing to the storo to supply
for The Bee by
KLING TRIES FOR K, C, TEAM
Holland Says He Will Represent
Western League.
CONFERS WITH TEBEAU TODAY
If Aaaoclntlon Owner Ilcftispa io
Consent to Invnalon of Field,
Effort Will Re Made tn
nny Hla Club.
ST. JOSEPH. Ma, Jan. 25.-(Spednl
Telegram.) That John Kllng, last year's
catcher for the Cincinnati Reds and a
former momber of tho Boston Nationals,
will get the Western loaguo club to be
transferred elthor to Kansas City, Mo.,
or Knnsas City, Kan., was the statement
hero today ot John Holland.
A tnllc with Kllng nt Kansas City,
whore he owns a pool hall, brought out
the news that he will confer tomorrow
with George Tebeau, owner of the Kan
sas City American association franchise,
and will try to reach an agreement.
If Tebeau refuses to allow tho invasion
of tho Western, an effort will be mado to
buy his club, thus gaining the end sought
by the Western league's board ot direc
tors.
Oornhuskers Permit
Nebraska Wesleyan
Five to Walk on Them
LINCOLN. Nob., Jan. 2fl.-(9peclal Tel
egram.) Nebraska's basket ball team
wont down to defeat beforo the whirl
wind Wesleyan five last night, 24 to 18, In
a desperately fought game, tho result at
which hung In the balance to within the
final mlnuto ot play.
Fotx by a spectacular basket put the
University Place lads In tho lead, and
they followed It up with two more goals,
cinching tho game. Nebraska played In
differently during tho greater part of the
gamo and this spelled defeat for the
Huskers. Tho summary:
WESLEYAN, 2t.
Kcestcr (c.)..R. F.
Kline L. F.
Hughe C.
Johnson ......R, G.
Vlfqualn L. G.
NEBRASKA 18.
R. F. Shields
L. F Haskell (c)
C Myers
R. G Howard
L. G Hugg
for Hughes. McGee
Substitutes: Fctz
for Johnpon, Hanzllk for Knlelds, Ftnloy
tor Aiyors, tinwKins (or liowaro, J tow
ard for Hugg. Field gottls: Kline (2),
Keester (2). Hughes (3), Fets (1), Vlf
qualn (3), Shields 0), Haskell (3), Myors
(1), Howard (3). Free throws: Kcoster,
two out of four attempts; Haskell, two
out of nlno attempts. Fouls called on:
Kline, Kecster, Hughes, Jonnson (3), Vlf
qualn (3), Shields (3), Myers. Referee:
Waugh.
tho want already created
through advertising. It is
plainly obvious that tho
clerk who attempts to sell
him after ho has been
"sold" is wasting the time
of his employer. It is
conceivable that tho cus
tomer might want to con
firm what ho has already
learned through the ad
vertising, and it may bo
advisable and it may bo
wise to answer a fow ques
tions, but tho valuable
clerk will not encourage
his conversational powers
beyond reasonable limit.
The printed advertising
should bo newsy, informa
tive, torso and to the point.
It should waste no words.
Now, nbout the "person
ality" in salesmanship. It
is possible to put person
ality into printed adver
tising Type is the silent
salesman that works after
the store is closed on
holidays, Sundays, when
the merchant is sick or
well and yet it is pos
sible to invest this silent
salesman with a distinct
personality.
Somo men who never
talk havo more personal
ity than tho most garru
lous salesman in fact it
is tho advertising into
which tho merchant has
7
"Bud" Fisher
NEW PLAN TO OPPOSE FEDS
Organized Ball to Make Interna
tional Twelve-Club Circuit.
ALL TEAMS TO CONTRIBUTE MEN
Proposed, It 1 Said, to rlarn Waali
Inuton, rlttabnrab, Cleveland
and Brooklyn tn 'the
Circuit.
BALTIMORE, Md., Jan. SB. The con
verting of tho International league Into
a twelve-club circuit by ptaclng new clubs
in Washington, Pittsburgh, Cloveland and
Brooklyn, was said tonight by a reliable
baso ball authority to bo the lntest plan
of organized base ball for combatting the
Invasion of tho Federal league.
To supply tho necessary talent ot major
leaguo callbro for the. four cities, it Is
proposed that all tho clubs In tho Ameri
can, National and International league
contribute players. With the National
and American teams ench donating two
ond the International clubs threo each, tho
new clubs would each have fourteen men
as a nucleus.
A part of the plan as stated last week,
Is to have tho National commission rec
ognize to Internationals as a major
league by the abolition of the draft,
DISCUSS BALL QUESTIONS
AT LONG CONFERENCE
PHILADELPHIA, Jan. 25. Governor
Tenor, as president of tho National
league; John A. Hcydlcr, secretary, and
D. Leroy Roevcs, base boll secretary to
tho'governor, held a threo hours' confer
ence hero today, at which the question ot
umpires, the forthcoming schedule, tho
spring meeting ot the leaguo and the re
ception to bo given to the world-touring
baso ball players In New York wore
among tho things considered.
Heydlcr said tho Fedoral league was
making little headway In signing National
leaguo playors. Ho Intimated that most
of the umpire staff of last season hag
been signed.
Kill Whcclnck I.oncn.
REATRICE, Nob., Jan. 24.-(Hpeclal Tel
egram.) Kid Wheelock, a light weight ot
this city, lost to Charles Arisen at Knn
bhh City In tho sixth round lat night
A blow near tho heart put Whelock down
for tho count. Tho two men will meet
again February 14.
Avoid niond I'olaon
by using Bucklcn's Arnica Salvo on all
wounds, bruises. Bores, scalds. Bait
lhcum, etc.; prompt relief for piles. 25c.
For sale by all druggists. Advertisement.
put his personality that
leaves and finally makes
a dofinito impression,
impression. Through tho
printed typo tho merchant
can project hiB own per
sonality. It soon becomes
vibrant with his well,
known peculiarities. You
can seo and hear John
"Wanamaker when you
read his advertising. It is
distinctly different. You
quickly differentiate it
it from all other advertis
ing, and you soon find
yourself looking for tho
Wanamakor m o s s a g o
every morning or evening
in your newspaper. It has
tho Wanamakor atmos
phero and tho advertis
ing stands for everything
of honesty, pecularity or
sincerity that may bo as
sociated with that name.
The purpose of advertis
ing is to multiply sales.
Tho groat merchants who
havo used newspaper
spaco intelligently and ef
ficiently are tho ones who
havo built up tho volumo
of sales until it requires
all tho time and energies
of largo bodies of sales
men to supply tho demand
created each day by ad
vertising. Are you one of
them!
TRUMAN A. DE "WEESE,
it
