THR OMAHA STNDAT BEE: DECEMBER 21, 1913.
13-A1
Output of Maxwell
Oars Lessened by
Big Dayton Flood
not like other folk who have perhaps
mado a few more cars than they ara
able to sell readily, but, Just the same,
we would Ilka to have those extra 3.0OJ
Maxwell "5a" to take cars of the de
mand which we know will develop with
the first of the year."
Manchester Guards Give Dinner to Supreme Guardian
OPERATING COST IS LARGE
Operating CoBt of Automobile More
Important Than Original Cost.
OWNERS ALWAYS ECONOMIZE
Onr ! Smith, tiocal PntnklU
Denier, Says Qaestlon of Oper
ntlnR conomy In Motor
ist's Bljmrat Iue.
"The cost of operating: an automobllo
la of more Importance to the owner than
tha original Investment. If the original
cost was the only Investment to be con
sidered, there is hardly a person but what
would own an automobile," says Guy L.
Smith, Franklin dealer here.
"The motor car Is an expense. And
Its use must bring In some return to the
average owner to warrant the expendi
ture. Every automobile owner is deeply
Interested in the economy of his car.
Very few there are who find any great
Pleasure In paying for tires and gasoline,
and not to mention repair bills. To at
least 95 per cent of the owners these
bills are of the deepest Importance.
"If the motor car la used for purely
business reasons alone, the owner must
consider the economy of his car. or In
other words, watch closely Its cost Of
operation. He does this as he considers
other expenditures, under the title of
overhead expense. And you will find him
watching closely and trying his best to
keep down the cost
"If the car Is used purely for pleasure,
It Is an out and out expense, the only
returns being the pleasure It gives htm
and his family to motor, and must be
charged up against expenditures of the
pleasure, nature. At the 'same time rtie
owner has to recognize the depreciation
of the value of the machine .together with
the Incidentals, such as storage, washing,
and so forth. Tet, practically, no one
wants to give up automoblllng; as a
matter of fact tho utility ts too Impor
tant and the pleasure too great to sur
render. "Therefore, the question of economy
takes Its place aa the one big question
In which ill motorists are vitally Inter
ested and which la always seriously con
sidered when purchasing."
Supremo Guardian Emma B. Manchester of tho Woodmen circle was gueat of honor at a dinner given
last Friday night by Manchester Guards, No. 59, of South Omaha. This plcturo was mado whllo tho ladles woro
at the table. From left to right, they arc: Mrs. Manchester, Electa Davis, Mnrle Engler. Dean Hendricks;
Lola Deaver, Paulino McAuley, Adelino Rubens, Maude Kurd, Mftble Burguson, Marie Potorson, Captain Annlo
Fluor, Kato Randolph, Ala Linn, Hazel Ruben, Emma Kerst, Laura Patterson, Sara Patrick, Ann Reno, Anna
Johnson.
Cadillac's Dewar
Award Shows Oil and
Gasoline Economy
Two of the results of the 1914 Cadillac's
winning of the Dewar trophy, awarded
each year by. the noyal Automobile olub
of Great Britain to tho car demonstrat
ing tho greatest achievement toward the
advancement of the Industry, were gaso
line ami oil consumption, as revealed In
the 1,000-mile run over give and take
rands.
In Cadillac literature will be found the
statement: "In the Important matter of
lubrication, the Cadillac Is provided with
an efficient and economical system, the
oil consumption averaging from 400 to
60(( miles per gallon."
In view of this official statoment It Is
Interesting to note that In this year's
Dewar trophy contest the victorious Cad
illac' oil consumption was 7.4 pints or
l.oro miles per gallon. This record Is at
tributed to the accuracy with which the
pistons and their rings fit within the cyl
inders s6 that the opportunity for the oil
to work up Into the firing chamber Is
reduced to a minimum. This Is also a
factor In practically eliminating a smok
ing exhaust and In minimizing carbon
formation.
It Is also attributed to the accuracy
with which the feeding of oil can fio
regulated so that practically none of It
Is wsttC. f.'.; that Is UBcd being used for
actual lubrication purposes.
The gasoline consumption for the 1,000
miles of the Dewar contest was 17.17
miles per gallon, which Cadillac officials
hellevo Is another demonstration of ef
ficiency In general and of tho two-speed
direct drive axle In particular.
Ifnntluir nail Players.
Eddie Collins Is with a huntlne nartv
consisting of Bender. Wllbert Robinson.
Will Dunn. Dob Bhowkey and Btuffy Mc-
jnnes at Hiiernem, ra., me home or Hob
flhawkey. mHM
Local Marion Agency
Eeceives the First
Shipment of Coupes
Tho first of the new coupes, which are
being built by tho Marlon company, has
been received In Omaha by the local
Marlon agency and ever since Its arrival
has been creating a great deal of Interest,
especially among the ladles, because of
Its exquisite drapery finish within the
coupe body. The car Is almost Ideal for
comfortable driving In the winter time,
because Us strongly constructed body,
which has been built with an eye toward
winter service and even zero weather has
difficulty In penetrating the snug quar
ters of the car.
The finish and decorating of the car Is
a demonstration of the consummate art of
tho coach maker. It has been designed
for beauty as well aa comfort and the
effort were a success. Pillar lights,
which replace the conventional side
lights, blue broadcloth upholstery, 'Ilk
drape curtains on rear and side panels
accentuate the attractiveness of the car.
A domo light and a dash light permit
complete Interior Illumination, If desired.
The Marlon coupe Is constructed on
both four and six cylinder chassis. In the
larger of the cqupea It Is possible to soat
four passengers without more than a
reasonable amount of crowding. The
driver's seat is extended six Inches for
ward of the main seat, which enables him
to have easy access to all operative lev
er without Interference with othera In
the car.
Wilcox Huyn Marlon,
Roy P. Wilcox, well known florist of
Council Dluffs, purchased & Marlon 4
passenger coupo on sight from the
Marlon Auto company of this city.
Persistent Advertising Is the Road to
Dig Returns.
THE 1914 Overland Coupe has drawing
room comfort; it .seats four passengers.
All the smartness and modishness of a high-priced
electric, yet the cost of maintenance is considerably less.
And in addition you have mor.e power, unlimited mileage
and a car that will take you, with comfort, on rough
country roads as well aa on tho smoothest metropolitan
macadam.
You and your family should have one of these mag
nificent 1914 Overland Coupes for the holidays. A now
car for the now year! You cannot oven imagine a more
fitting gift.
Including Gray &
Davis Electric Starter
and Generator
Overland Model 79
$1550
Completely
Equipped
Van Brunt Automobile Co,
DISTRIBUTORS FOR
OHIO ELECTRICS, OVERLAND and Willys UTILITY TRUCKS
x
18-22 Fourth St., Council Bluffs, la. 2040 Famam St., Omaha.
Hupmobile Conquers
Darkest Afrioa
II. J. Rogaly, Hupmobile dealor at Port
Bllsabeth. South Afrioa, has just com
pleted, In a standard Hupmobllo, what
in called the most remarkable and am
bitious series of motor trips ever pulled
off In that country.
Last July Mr. Uogaly determined to
demonstrate the remarkable qualities of
the Hupmobile by a trip through Interior
Africa. He took one of the standard
touring cars and made the circuit of tho
vnlon.
This Journey through a country which
had never before eeen a motor car, over
well nigh Impassable roads in the wilds
of Interior Africa, through the unpop
ulated Transvaal country, the rock
trewn highways of Bechuana land and
the hills of Cape Good Hope Peninsula,
lncltod the motoring public of Africa to
such a degree that Mr. Rogaly determlntd
to show tho peoplo that the Hupmobile
could make the trip again, Jtt as easily,
so he started out on his second tour.
Not content with having completed this
second remarkable trip. Mr. Rogaly at
Us completion again set out on his third
tour of South Africa. In order to give the
public a first hand Idea of the terrible
roada and rough going encountered dur
ing these tours, Mr. Rogaly had A moving
plcturo operator accompany him on hla
last trip. The films have Immortalised
the tour and are now being shown In the
larger cities of Africa.
Somo South African skeptics douhted that
It was possible for any motor car to make
such a remarkable run and not have any
repairs. At the completion of the third
trip Mr, Rogaly had his car dismantled
snd now has the parts displayed In ono
of tho principal buildings of Port Elisa
beth. Accompanying the different parts
vhlch are shown Is a sworn statement to
the effect that the Hupmobile which made
this trip was a standard model and had
lot had five minutes' repair work on it
urlng the entlro run.
"We are Just beginning to feet the reAl
effects of the Dayton flood." said Wal
ter IX Flanders, president of the Max
well Motor company, "which caused us to
suffer such a large loss, We realise
now that It means a difference of at
least J.W0 cars In our season's output,
and we would like to have those cars
to supply the demand.
"We were Just getting under way with
the new model "35" when the flood
wrecked the town of Dayton. It Isn't
generally known, but some cities fared
worse than Dayton. Cities of consider
able importance were wiped off the map,
and In others the loss was so great the
buslneits men simply woved away and
those towns will never regain their for
mer prestige.
"The same general condition was true
of Dayton. The magnitude of the calam
ity was understood by the world at large,
but Its effect on Individual concerns was
obscured by the larger Issue.
'We ourselves scarcely appreciated It
We were confronted with the tremendous
task of rehabilitating the factory and
starting all over again. We warn so
busy with this and so glad to get out
orders at All we have only begun to real
ise latterly what It meant to us.
"I suppose we should take It philo
sophically and say we are glad w aro
Packard Company
Inoreases Sales
Sales of rackard vehicle during th
month of November have eclipsed the
record of any'correspondlng month since
the Packard Motor Car company started
In business. According to an official es
timate compiled this week, the total bust
ness for tho month will be, approxi
mately, tl.ZM.OM.
STUDEBAKER ANNOUNCES
SEVERAL NEW OFFICERS
President Fish of the Studebaker cor-
' poratlon announces tho election of A. R.
Krsklne as first vice president of the
company. Mr. Kraklne also retain his
position aa treasurer. James O. Heaslet,
chief engineer, was elected to the posi
tion of vice president In charge of engi
neering and production. Broeit R. Ren
son, salon manager, was made vice presi
dent in charge of automobile distribution
and Arthur I. Phllp, assistant sales man
ager, was mado sales manager of the
automobile division. Charles D. Fleming
waa given the position of assistant treasi
urer and It. K Ddlton the position of
general auditor.
Reds to Piny new Orlenns.
The Cincinnati Reds will play at New
Orleans on March 28 and 29, next spring,
it will bo their first stop after leaving
the training camp at Alexandria.
$1490
The JXmr !Arabac "40" ii 1914 's rtttftlkg-raiw-a. forge
beautiful, 130-iaoh i&eelbaee oar, equipped with erwy
luxury and cmTe&ko of Mgkprioed owt. At $U90!
NOTE) THESE ADVANCED FEATOBES:
rwrikxrve wiUwr an
wfle aaTra V
xtra jfceeewr Ya--i imal
real meaaa
nn u
.aekaa toOiOrisiea TMUMsw WiMahUit
sW4 FlfM - - - - v talu.
wtm Mn IVatmewitAkto 13gj
Our propositi! to agents is the beet offered by, any auto
mobile manwfMfcutr. SVrite for new oompleU, descrip
tive folder to
Auburn Auto Co. "Omaha"
2S59 Farntm St., Oraah. Nb.
Haute k WiLwa, Dtatritratmri.
Apply the Westinghouse Elec
tric Starter; release the brakes; throw
in the gear; advance the spark; open the cut
out if the "Copper" is not in evidence. The
Currency bill has passed and Christmas is near
at handa MARION, a MARMON Gas
Car, or a STANDARD ELECTRIC would
be a fitting present and cover the whole family field.
The Marion 6-Cylinder Touring Car - - $2150,00
The Marion 4-Cylinder, 4-Passenger Elegant Coupe $2150,00
The Marion 5-Cylinder, 5-Passenger Touring Car $1475,00
The Marmon 6-Cylinder Touring Car, the longest
wheel base car; the easiest riding car in the world $5000, 00
The Standard Electric, than which the is none bet- '
ter at any price - $2100,00
e
a, All on the floor, ready to deliver on an hour's notice.
X A car can be bought of us cheaper before January first than
after that date. Good cars and good service rendered. A
welcome and glad Christmas greeting for all.
Marion Automobile Co
2101 Farnam St. C. W. McDonald, Mgr, Omaha, Neb.
4
