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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Dec. 21, 1913)
THR OMAHA STNDAT BEE: DECEMBER 21, 1913. 13-A1 Output of Maxwell Oars Lessened by Big Dayton Flood not like other folk who have perhaps mado a few more cars than they ara able to sell readily, but, Just the same, we would Ilka to have those extra 3.0OJ Maxwell "5a" to take cars of the de mand which we know will develop with the first of the year." Manchester Guards Give Dinner to Supreme Guardian OPERATING COST IS LARGE Operating CoBt of Automobile More Important Than Original Cost. OWNERS ALWAYS ECONOMIZE Onr ! Smith, tiocal PntnklU Denier, Says Qaestlon of Oper ntlnR conomy In Motor ist's Bljmrat Iue. "The cost of operating: an automobllo la of more Importance to the owner than tha original Investment. If the original cost was the only Investment to be con sidered, there is hardly a person but what would own an automobile," says Guy L. Smith, Franklin dealer here. "The motor car Is an expense. And Its use must bring In some return to the average owner to warrant the expendi ture. Every automobile owner is deeply Interested in the economy of his car. Very few there are who find any great Pleasure In paying for tires and gasoline, and not to mention repair bills. To at least 95 per cent of the owners these bills are of the deepest Importance. "If the motor car la used for purely business reasons alone, the owner must consider the economy of his car. or In other words, watch closely Its cost Of operation. He does this as he considers other expenditures, under the title of overhead expense. And you will find him watching closely and trying his best to keep down the cost "If the car Is used purely for pleasure, It Is an out and out expense, the only returns being the pleasure It gives htm and his family to motor, and must be charged up against expenditures of the pleasure, nature. At the 'same time rtie owner has to recognize the depreciation of the value of the machine .together with the Incidentals, such as storage, washing, and so forth. Tet, practically, no one wants to give up automoblllng; as a matter of fact tho utility ts too Impor tant and the pleasure too great to sur render. "Therefore, the question of economy takes Its place aa the one big question In which ill motorists are vitally Inter ested and which la always seriously con sidered when purchasing." Supremo Guardian Emma B. Manchester of tho Woodmen circle was gueat of honor at a dinner given last Friday night by Manchester Guards, No. 59, of South Omaha. This plcturo was mado whllo tho ladles woro at the table. From left to right, they arc: Mrs. Manchester, Electa Davis, Mnrle Engler. Dean Hendricks; Lola Deaver, Paulino McAuley, Adelino Rubens, Maude Kurd, Mftble Burguson, Marie Potorson, Captain Annlo Fluor, Kato Randolph, Ala Linn, Hazel Ruben, Emma Kerst, Laura Patterson, Sara Patrick, Ann Reno, Anna Johnson. Cadillac's Dewar Award Shows Oil and Gasoline Economy Two of the results of the 1914 Cadillac's winning of the Dewar trophy, awarded each year by. the noyal Automobile olub of Great Britain to tho car demonstrat ing tho greatest achievement toward the advancement of the Industry, were gaso line ami oil consumption, as revealed In the 1,000-mile run over give and take rands. In Cadillac literature will be found the statement: "In the Important matter of lubrication, the Cadillac Is provided with an efficient and economical system, the oil consumption averaging from 400 to 60(( miles per gallon." In view of this official statoment It Is Interesting to note that In this year's Dewar trophy contest the victorious Cad illac' oil consumption was 7.4 pints or l.oro miles per gallon. This record Is at tributed to the accuracy with which the pistons and their rings fit within the cyl inders s6 that the opportunity for the oil to work up Into the firing chamber Is reduced to a minimum. This Is also a factor In practically eliminating a smok ing exhaust and In minimizing carbon formation. It Is also attributed to the accuracy with which the feeding of oil can fio regulated so that practically none of It Is wsttC. f.'.; that Is UBcd being used for actual lubrication purposes. The gasoline consumption for the 1,000 miles of the Dewar contest was 17.17 miles per gallon, which Cadillac officials hellevo Is another demonstration of ef ficiency In general and of tho two-speed direct drive axle In particular. Ifnntluir nail Players. Eddie Collins Is with a huntlne nartv consisting of Bender. Wllbert Robinson. Will Dunn. Dob Bhowkey and Btuffy Mc- jnnes at Hiiernem, ra., me home or Hob flhawkey. mHM Local Marion Agency Eeceives the First Shipment of Coupes Tho first of the new coupes, which are being built by tho Marlon company, has been received In Omaha by the local Marlon agency and ever since Its arrival has been creating a great deal of Interest, especially among the ladles, because of Its exquisite drapery finish within the coupe body. The car Is almost Ideal for comfortable driving In the winter time, because Us strongly constructed body, which has been built with an eye toward winter service and even zero weather has difficulty In penetrating the snug quar ters of the car. The finish and decorating of the car Is a demonstration of the consummate art of tho coach maker. It has been designed for beauty as well aa comfort and the effort were a success. Pillar lights, which replace the conventional side lights, blue broadcloth upholstery, 'Ilk drape curtains on rear and side panels accentuate the attractiveness of the car. A domo light and a dash light permit complete Interior Illumination, If desired. The Marlon coupe Is constructed on both four and six cylinder chassis. In the larger of the cqupea It Is possible to soat four passengers without more than a reasonable amount of crowding. The driver's seat is extended six Inches for ward of the main seat, which enables him to have easy access to all operative lev er without Interference with othera In the car. Wilcox Huyn Marlon, Roy P. Wilcox, well known florist of Council Dluffs, purchased & Marlon 4 passenger coupo on sight from the Marlon Auto company of this city. Persistent Advertising Is the Road to Dig Returns. THE 1914 Overland Coupe has drawing room comfort; it .seats four passengers. All the smartness and modishness of a high-priced electric, yet the cost of maintenance is considerably less. And in addition you have mor.e power, unlimited mileage and a car that will take you, with comfort, on rough country roads as well aa on tho smoothest metropolitan macadam. You and your family should have one of these mag nificent 1914 Overland Coupes for the holidays. A now car for the now year! You cannot oven imagine a more fitting gift. Including Gray & Davis Electric Starter and Generator Overland Model 79 $1550 Completely Equipped Van Brunt Automobile Co, DISTRIBUTORS FOR OHIO ELECTRICS, OVERLAND and Willys UTILITY TRUCKS x 18-22 Fourth St., Council Bluffs, la. 2040 Famam St., Omaha. Hupmobile Conquers Darkest Afrioa II. J. Rogaly, Hupmobile dealor at Port Bllsabeth. South Afrioa, has just com pleted, In a standard Hupmobllo, what in called the most remarkable and am bitious series of motor trips ever pulled off In that country. Last July Mr. Uogaly determined to demonstrate the remarkable qualities of the Hupmobile by a trip through Interior Africa. He took one of the standard touring cars and made the circuit of tho vnlon. This Journey through a country which had never before eeen a motor car, over well nigh Impassable roads in the wilds of Interior Africa, through the unpop ulated Transvaal country, the rock trewn highways of Bechuana land and the hills of Cape Good Hope Peninsula, lncltod the motoring public of Africa to such a degree that Mr. Rogaly determlntd to show tho peoplo that the Hupmobile could make the trip again, Jtt as easily, so he started out on his second tour. Not content with having completed this second remarkable trip. Mr. Rogaly at Us completion again set out on his third tour of South Africa. In order to give the public a first hand Idea of the terrible roada and rough going encountered dur ing these tours, Mr. Rogaly had A moving plcturo operator accompany him on hla last trip. The films have Immortalised the tour and are now being shown In the larger cities of Africa. Somo South African skeptics douhted that It was possible for any motor car to make such a remarkable run and not have any repairs. At the completion of the third trip Mr, Rogaly had his car dismantled snd now has the parts displayed In ono of tho principal buildings of Port Elisa beth. Accompanying the different parts vhlch are shown Is a sworn statement to the effect that the Hupmobile which made this trip was a standard model and had lot had five minutes' repair work on it urlng the entlro run. "We are Just beginning to feet the reAl effects of the Dayton flood." said Wal ter IX Flanders, president of the Max well Motor company, "which caused us to suffer such a large loss, We realise now that It means a difference of at least J.W0 cars In our season's output, and we would like to have those cars to supply the demand. "We were Just getting under way with the new model "35" when the flood wrecked the town of Dayton. It Isn't generally known, but some cities fared worse than Dayton. Cities of consider able importance were wiped off the map, and In others the loss was so great the buslneits men simply woved away and those towns will never regain their for mer prestige. "The same general condition was true of Dayton. The magnitude of the calam ity was understood by the world at large, but Its effect on Individual concerns was obscured by the larger Issue. 'We ourselves scarcely appreciated It We were confronted with the tremendous task of rehabilitating the factory and starting all over again. We warn so busy with this and so glad to get out orders at All we have only begun to real ise latterly what It meant to us. "I suppose we should take It philo sophically and say we are glad w aro Packard Company Inoreases Sales Sales of rackard vehicle during th month of November have eclipsed the record of any'correspondlng month since the Packard Motor Car company started In business. According to an official es timate compiled this week, the total bust ness for tho month will be, approxi mately, tl.ZM.OM. STUDEBAKER ANNOUNCES SEVERAL NEW OFFICERS President Fish of the Studebaker cor- ' poratlon announces tho election of A. R. Krsklne as first vice president of the company. Mr. Kraklne also retain his position aa treasurer. James O. Heaslet, chief engineer, was elected to the posi tion of vice president In charge of engi neering and production. Broeit R. Ren son, salon manager, was made vice presi dent in charge of automobile distribution and Arthur I. Phllp, assistant sales man ager, was mado sales manager of the automobile division. Charles D. Fleming waa given the position of assistant treasi urer and It. K Ddlton the position of general auditor. Reds to Piny new Orlenns. The Cincinnati Reds will play at New Orleans on March 28 and 29, next spring, it will bo their first stop after leaving the training camp at Alexandria. $1490 The JXmr !Arabac "40" ii 1914 's rtttftlkg-raiw-a. forge beautiful, 130-iaoh i&eelbaee oar, equipped with erwy luxury and cmTe&ko of Mgkprioed owt. At $U90! NOTE) THESE ADVANCED FEATOBES: rwrikxrve wiUwr an wfle aaTra V xtra jfceeewr Ya--i imal real meaaa nn u .aekaa toOiOrisiea TMUMsw WiMahUit sW4 FlfM - - - - v talu. wtm Mn IVatmewitAkto 13gj Our propositi! to agents is the beet offered by, any auto mobile manwfMfcutr. SVrite for new oompleU, descrip tive folder to Auburn Auto Co. "Omaha" 2S59 Farntm St., Oraah. Nb. Haute k WiLwa, Dtatritratmri. Apply the Westinghouse Elec tric Starter; release the brakes; throw in the gear; advance the spark; open the cut out if the "Copper" is not in evidence. The Currency bill has passed and Christmas is near at handa MARION, a MARMON Gas Car, or a STANDARD ELECTRIC would be a fitting present and cover the whole family field. The Marion 6-Cylinder Touring Car - - $2150,00 The Marion 4-Cylinder, 4-Passenger Elegant Coupe $2150,00 The Marion 5-Cylinder, 5-Passenger Touring Car $1475,00 The Marmon 6-Cylinder Touring Car, the longest wheel base car; the easiest riding car in the world $5000, 00 The Standard Electric, than which the is none bet- ' ter at any price - $2100,00 e a, All on the floor, ready to deliver on an hour's notice. X A car can be bought of us cheaper before January first than after that date. Good cars and good service rendered. A welcome and glad Christmas greeting for all. Marion Automobile Co 2101 Farnam St. C. W. McDonald, Mgr, Omaha, Neb. 4