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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Dec. 7, 1913)
THE OMAHA SUNDAY BEE: DECEMBER 7, 1913. Here 3 liidgiest A JL CHECK tha measurements 'leg room, depth and width of seats with those of any car selling from $1000 up to $1400 you'll find this is a "big" car in inches as well as "immense" in efficiency. Note up-to-date stream-line body design, left hand steer, center control and other features of the highest priced-cars. . (SEND FOR THE BOOK.) 1 i . l - - , l Extravagant Assertio WHO WAS the "biggest" general in the world? Napoleon, he conquered Europe and he was fiv e feet-three 1 WHO WAS the "biggest" statesman in the world? Bismark, he built the German Empire and he was six-feet-four! SO YOU SEE MERE SIZE DOESN'T determine who nor what is biggest. It is achievement that confers that title "biggest" WE MAINTAIN that the biggest automobile in the world is the one that does the biggest things and does bigger things than a bigger car can do at the same cost AND THAT CONFERS THE TITLE on the Maxwell "25," which sells for $750, and which, though of ample capacity for carrying five full grown adults anywhere any car will go, yet weighs only 1,650 pounds. THIS CAR CANNOT BE CALLED either small or large in inches. It is neither a Napoleon nor a Bismark in physical proportions but is a combination of both in efficiency and in competition. IT IS THE MOST FORMIDABLE rival other cars have ever encountered. ITS CONQUESTS have embraced the territory formerly held by both the very cheap, and the overly-large, undcrly efficicnt cars, selling for $1000 and more. IT CONQUERS because it meets the needs and the ideas of the majority of informed buyers. It appeals a the same time to the logic of common sense and the sense of the beautiful. ITS BEAUTY is shown in looks and in performance hand- some is as handsome docs and handsome as is. THE BUYER WHO must take a peep into the purse, before buying, here finds a car within his reach and made to his heart's desire. ON THE OTHER HAND, the buyer who is easily able to pay the first cost, but whose experience has taught him to look still more closely into maintenance cost afterward, finds in this 1,650 -pound, five-passenger car the one he has been looking for because it' will do all any 2,600 pound car will do and more and at half the upkeep cost or less. 11 COST OF UPKEEP increases as the square of the weighty ' the tire makers tell us. And Standard 03 dividend confirm the statement j CUT THE WEIGHT IN TWO and you divide the upkeep cost by four! Get that it's the kernel. BUT WE'RE A NATION of aristocrats no matter how wa , protest we're democratic, we are aristocrats. Every A American deems himself of the Royal line. We hayfr pride, plus more per capita than any other peopien the world. AND SO IT HAPPENS that your American demands aotfo than mere utility in the car he buys he wants stylet Well as size. A FEW YEARS AGO a lot of misguided persons had a brflBant idea. They maintained that the "farmers' car" had -not yet been built WHEN ASKED TO SPECIFY; they said the farmer's car should look like a farm wagon or a dump cart or some, other familiar vehicle. ji SO THEY MADE A FEW of those ridiculous, high-wheeled air-cooled "putt-putters," and gleefully invited the farmer to come and sec. FARMERS DIDN'T COME they, were too busy inspecting mc luicst improvements in real automobiles. So the high-wheeler soon went out of business. THAT PROMPTED US one day to make a little investiga tion and to compile a few statistics and what do you think? WE FOUND that, contrary to the prevalent supposition- the best markets for second-hand cars were not what tfioi blase call the "backwoods and the prairies," but Broadway and 42nd, New York; and Michigan Avenue, north of 30th and south of Congress, Chicago! 1 "ALL THE RUBES LIVE ON MANHATTAN," once said a famous showman. That was more than half true the other 49 per cent are portioned out to Chicago and other large centers. There live the Fourfluahers the Johnny-speeders and the remittance boys. J MOl (1NCORPOIATED) DEALERS Some maker, demand etdu.W. reprnUtJon. Still other. in.Lt on you, fkln, on a fuU h, in S , n , m wo n, 1 ao e,tner- Uon t Wo don't b.lUr. n "rtronr .W motfexi nor vril! vr. A you to d,op anoth., mak. of car you h.v. contracted for. Wo wlcomo cktoYo can .t.d thU car on thd Coor bclda any oth.r at any pric-nd the Maxell JuSwTSL Maxwell Automobiles Are Sold in Omaha lfc