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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Nov. 27, 1913)
The Omaha Daily Bee
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lOiKtvt, your escalator1 ccorcert,
VOL. XLIII-NO. 139.
OMAHA, THURSDAY MORNING, NOVEMBER 27, 1913 TWELVE PAGES.
SINGLE COPY TWO CENTS.
WOUNDED LYING ON
Movement Started at El Paso to Send
Surgeons, Nurses and Supplies
to the Front.
FEDERALS ARE AT SAMALYUCA
Stragglers Say They Are Preparing
to Renew Advance.
VILLA BELIEVES DANGER PASSED
Rehels Remove Mines and Barbed
THREE HUNDRED MEN KILLED
Wonnded Brona-ht Into City Are
SnfferlnK Intensely Htcnne of
$carrlty of Physicians mid
EL PASO. Tex.. Nov. 26. Upon Infor
matlpn Uiat nearly L00O federal wounded
ira lying on tho battlefield at Mesa, thir
teen miles below Juarez, unattended and
many of them stripped of their outer
clothing, appeals for funds to eiulp hos
pital squads ' to go to the front were
made this morning by local Hucrta sym
pathlxers, " Movements were started to raise funds
o buy supplies and to send nurses and
surgeons to look after the federal
wounded. The rebel -wounded, tt was
stated, aro being brought to Juarez and
are being cared for today.
Federal soldiers who have reached this
side of the border say today that the
entire federal army Is at Samalyuca,
thirty-two miles south of Juarez, Its base
of supplies, where there also Is water.
These stragglers say the federals have
lost none of their trains and few, If any
cannon, and that General Salvador Mcr
cado, the federal commander, Is arrang
ing to renew the attack on the rebel
All lie and Pence Hemmed.
That the defenders of Juarez consider
danger of turthor attack from federals
as past was evidenced tills morning by
the work of digging up the mines in the
outskirts of tho city near the Juarez
Jockey club, which is to open tho racing
seaon tomorrow, and tho destruction
of barbed wire defenses erected to hold
the federals In check.
General Villa still maintained this
morning, that the federals were In "full
and shameless retreat" over the Wis,
their trains arid field pieces In his pos
session. A train was expected momen
tarily Jr Juarez .from th,e front with 400
'fed,eeA .prisoners on board. ,
7ffilrlng haa'bcerica,rdto UhVsauth
of Juarez, this morning up to 9 o'clock.
Thus it' appears that after thirty hours
ot Okht)ng 'tjjCK captors Of the town
had 'filing baok the federal assault and
would hold the border city without dls
putcj Villa said he would pursue the
federals' at once, but he Is known to lack
ammunition and will be forced to delay,
regardless of his Inclination In the mat
ter. He maintained that a sufficient
rebel force Is now besieging Chihuahua
to prevent the retreating federals mak
ing their way back Into the state capital.
It he has captured all their trains, the
federal army Is left without food or
means of transportation In a desert and
300 miles from'lts base.
Three Hiiiulreil Killed.
Estimates'' of the total dead In the batr
tie placed thchi at about 500, the wounded
many more than this. This was mere
guess work, as no Americans have- yet
been over the field knd a fog was hang
ing over everything this morning, pre
venting the rebels learning anything of
. The American lied Cross has failed to
respond to the appeals for aid, made by
the rebel officials yesterday and an ef
fort will be made to secure money from
some other source to enable the El Paso
doctors and nurses to care for tho dying.
Bo far only men wounded in the head and
body have been cared for. Broken arms
and )eg and flesh wounds have received
utterly no attention.
Those slightly wounded bandaged their
hurts as best they could on the field
with clothing, handkerchiefs or anything
that -would stanch the .flow of blood. ,In
several instances, wounded men were
seen to cut bullets from their own flesh
with the blades or pocket knives that had
been dulled by usage in camp and upon
The temporary hospital condjtlons In
Juarez are riot as bad as they were a
week ago. The hotels have been con
verted Into hospitals and all the wounded
are afforded cots or beds. Lack of
bandages, medicine and the proper food
for the wounded Is causing the most suf
fering at presept. American doctors are
willing to work and help in the care of
(Continued on Page Two.)
Forecasttl 11 7 p, m. Thursday;
For Omaha, Council Bluffs and Vicinity
Fair, slightly cooler.
Temperature at Omaha Yesterday.
E a. m IS
6 a. m , IS
7 a. m...., 48
8 a. m , 4S
l a. m 43
10 a. m
11 a. m 49
11 m 49
1 n. m. 50
s p. m 61
p. m JO
& P. m 49
K.P. m 9
7 m 49
. S p. m 4S
Comparative Local Record.'
1913, 191 191L 1910.
Highest yesterday SI 40 69 64
Lowest yesterday 45 2C 33 75
Mean temperature 48 . 33 47 W
Precipitation .00 .00 .0
Temperature and precipitation depart
ures from the normal at Omaha since
March 1. and compared with the last
Normal temperature i 33
Kxcess for the day 15
Total excess since March 1 749
Normal precipitation 02 Inch
Deficiency for the day 00 Inch
Total rainfall since March 1 S0.7! Inches
lJcficlewy for cor period, 1U 3.64 fnc.ie
Deficiency for cor period, 1911 14 inches
x A. WELSH. Iiocal Forecaster.
Alibi for Kopf in
AUBURN, Neb., Nov. 26.-(Spclol Tele
gram.) In tho caso of tho state against
Fuller Shellenberger the state finished
the examination of witnesses this morn
ing. They said Shellenberger worked on
the Lavlgne farm at tho Unroot the mur
der and was absent from the farm on
The defense cross.r-xamlned Sheriff I
Jones, but failed to shako his previous
statements as to Shellenbelgcr's confes
sion In Burlington, Kan., on July 11. Tho
state then called cx-Shcrlff J. 1. Cole,
who Identified tho tin box In which Julian
llauhaud kept his mbney. The state then
Tho defense called Marion Reeves of
Julian, who stated that two men had In- j
quired the way to tne old man s nousc on
the evening of the murder. Miss Millie
Mlchon also testified that the snmo two
men Inquired tho way to the old man's
house at their farm.
Calvin Chapman, ex-mayor of Nebraska
City, said that the father and mother
of Shallcnbcrgcr lived on his form and
that the father was afflicted with BL
Vitus' danco, finally dying of that dls
case, that he had been a nervous wreck
and that the mother's mental condition
was unsound and that she was subject
to spasmodic fits.
Otto Wagner, baker, of Omaha identi
fied Joe Kopfns the same man who
worked in his bakery at the time of tho
murder from tho middle of May until
Labor day of tho year 1SW.
James Lech, baker, who worked for
Wagner In Omaha, also Identified Kopf
as a man ho had worked with In the
bakery between May and September.
Lech staled that Kopf went to his
houso in Julian on two occasions, the
first time two weeks before the murder
and tho second timo three or four
weeks after the story appeared In the
Omaha papers. Lech also stated that on
tho Monday or Tuesday following the
murder he saw an account of it In either
the World-Herald or Bee which stated
that Kopf was suspected and because
of this fact he remember that Kopf was
working for Wagner at that time.
The defense attempted to Introduce n
Picture of a man who served time In the
Iowa penitentiary as the man who killed
Julln,n Bauhaud, but the court refused to
allow this evidence to ho Introduced.
A representative of the World-Herald
then produced flies of that paper giving
accounts of tho Jones murder committed
in Douglas county over twenty years ago.
Court adjourned over Thanksgiving until
Friday at 9 a. m the Jury being dis
missed and cautioned by the court about
dlscUssIng the caso or forming an opin
ion. It is thought the caso will go to
the Jury about Saturday evening.
Asks Why Democrats.
Do :Not Reduce the
Prices, ol Foods
WASHINGTON, Nov. M. Resolutions
were Introduced In tho house today lo
Investigate tho high cost of living.
One by Representative Austin of Ten-
ncssee republican, directed a special
committee of ten representatives to In
vestigate the resolution for the palpable
failure of the new tariff law to reduce
the cost of living and to extend itti
apology to the republican party and tho
American people "whose votes established
President Wilson's so-called ncd free.,
Another by Representative -Gorman of
Illinois would enable the president to In
vite foreign governments to participate
in an International Inquiry Into the high
cost of living throughout the world, and
would appropriate t,000 for United Statu
CHICAGO, Nov. 26. Boycott of eggs by
housewives here In an effort to force the
price down to 52 cents a dozen Is proving
effectual, It was announced today by tho
Clean Food club. Many grocers have ad
vertlsed that they will sell eggs nt the
price set by the women. The 33 cents a
dozen figuro Is for April eggs.
Not a Candidate
DEAD WOOD, S. D., Nov. 26.-(fneclal
Telegram.) Congressman Ebe,n W. Mar
tin of the Third South Dakota district,
who spent tho day at Ills home here,
when asked as to his candidacy for re
election declared that he is not in the
race and would not be a candidate.
"I did not see the necessity for Issuing
any formal announcement." said Mr.
Martin. "I have been telling all my
friends for some months that I could
not run again. I am Interested In my
son's farm near Hot Springs aid will
spend much of my times there outdoors.
I hope to be able to return to Washing
ton in about three weeks to fill out the
Mr. Martin has been suffering for
months from a physical breakdown and
Is slowly improving. It is expected that
Circuit Judge W. G. Rice, of this city
will announce his candidacy to succeed
Mr. Martin In a fow days.
BIG BUSINESS BLOCK
BURNED AT AKRON, OHIO
AKRON, O., Nov. :u. Fire early today
destroyed the Woods block in the business
district, causing an estimated loss of
1500,000. Two firemen were Injured, one
seriously. The cause of the fire has not
GRAND TRUNK SHOPS
AT PORT HURON BURNED
PORT HURON, Mich., Nov. 26. The
6rand Trunk Railway company's shops
in this city were destroyed by fire today,
causing a property loss estimated at
nearly JLOOO.OOO and throwing about 1,000
men temporarily out of employment.
COMMERCE COURT SETS
ASIDE TAP LINE ORDER
WASHINGTON, Nov. 26. -The com
merce court today annulled the orders of
the Interstate Commerce commission j ton today Paul Topping, a young at-wi-i'-h
forbade pajment by trunk line rail- j torney, was elected over him by 171 ma-
roada of allowances to eo.-called, tap Unea.
Drawn for Tho Bee by Hal Coffmon.
DOYLE LODGED IN PRISON
Soldiers Hold Miners' Official in
Connection'' with SSftfl'rrih.
ZANCANELLI ADMIT "MURDER
Mirier flajrfc lie Was Hired to Kill
' v- - , 1
Detective 1- Union Official
Sfoiv riellered to Be nr
TRINIDAD. Colo., Nov. M.-E. I
Doyle, secretary-treasurer of District IS,
United Mine Workers of America, was
lodged In the city Jail this morning under
military guard following an Inquiry con
ducted by Adjutant General Chase and
Judge Advocate Major 13. J. Botjghton.
Ir which Doyle was questioned concern
ing the whereabouts of an organizer be
ing sought In connection with thecon
fesslon of Louis Zancanelli.
Zancanelli has confessed to having as.
sasslnated Georgo W. Belcher, a detec
tive. In this city November 39, and swears
that he was hired to commit the murder
General Chase today wired the chief of
police at Des-Moines to Institute. a search
for one of Ahe men implicated In the'ltan
canelll confession, who Is believed to be
In that, section. '-
Doyle' Letter Opened.
DES MOiNKS, la., Nov. SS.-A. Bl Mc
Gary, an organizer for the United Mine
Workers of America, Implicated In the al
leged confession of Lewis Zancanelli,
under arrest at Trinidad. Colo., on the,
chargo of ussasslnatlug Georgo W.
Belcher, a detective, on the n(ght of No
vember to, la believed by local police 'to
be in Des Moines: Thesearch for him
began today as. the result of a mistake, in
delivering a letter from K. L. Doyle, secretary-treasurer
of the United 'Mine
Workers, at Denver. . ,
Tile letter, 'apparently Intended for A.
II. McGary. but addrcsed simply "A-
McGary," was delivered by the postal
authorities to A. A. McOary, anf attor
ney, who opened' It under the Impression
that it belonged to' him.
The letter read;
Lamont han just Informed me that the
man who Is urrcsted for the alleged' mur
der, of Belcher has on his person a meal
ticket signed by you, and requested that
I conviiy this Information to you.
An order for McGary's arrest has besn
Issned by. the Colorado military author I.
ties In charge of' the coal mine strlko
zone of that state.
Starts Home With
NEW XRK. Nov, 2C.-Mrs..i:mmcllne
Pankhurst. England's nillltyint suffra
gette, sailed for homo today, taking with
her, she' said, ji,fiC0 collected during her
recent lecture tour In this country- Sha
will devote the money to tlie causo of
woman suffrage In England.
Mrs. Pankhurst said that on her ar
rival In Plymouth she expected to be ar
rested and sent to Jail, to servo the re
mainder of a' sentence uncompleted be
cause of her hunger strike. '
Paul Topping Made
Nebraska City Mayor
NEBRASKA CITY". Neb.. Nov. 6.
(Spectal Telegram.) There was great in
terest In the recall of Mayor J D. Hous-
Cause for T
Copper Miner Shot;
Strike Leader Beaten
During Calunjet Eiot
CAL.UM1 Mich., Nov. 2.-Phlllp
Mlheljclch, a striking minor, aged 21, was
probably fatally shot during a riot today.
Ijoy4 Lyman of Tpsllantl. a mounted
guard of the Calumet and Ite'cla Mining
company, was arrested and charged with
Ben Goggla, a prominent strike leador,
was badly beaten during the general
melee, and four other strikers were ar
rested for rioting.
Troops at Ahmeek, In Keweenaw
county, reported that strikers there wero
hostile and sold threats had been made.
Judge Flannlgan, presiding In the circuit
court, ordered a change Of venue to
Earaga county In all cases arising from
the strike because of local prejudices.
Sun Baths Cardinal
Feature of New Cult
CHICAOO, Nov. K. What; was vir
tually a service of the Maxdaznan Sun
worshipping religion was held In the fed
eral court here today, where Ottoman
Zor Adusht Hanlsh, high priest of th
cult. Is on trial for sending allcgod ob
jectionable literature of the cult In Inter
state commerce by express.
Two district attorneys, alternating, read
passages of "Inner Studies," the book ob
jected to, to the Jury, which listened
with close attention.
Incense was burned yesterday by cult
members 'when the reading, started, but
bailiffs today prevented a -repetition of
Exposure of the body to the sun as a
curative and regenerative measure was
chief of the recommendations In "Inner
Studies'. Cure for nil diseases wero of
fered, principally simple herbs and sun
baths. Ever)' house should have a sun
temple on Its roof, according to the book.
Chicago Plunged Into
Darkness by Fog
CHICAGO, Nov. 2.-Thls city was
plunged Into darkness this forenoon by a
combination of smr''e, heavy clouda and
almost motionless air currents.
Lights twinkled in office building win.
dows as at night, but' the streets were
without illumination and acquaintances
meeting casually could not distinguish
each other six feet away. Street cars
and automobiles used their lights as at
On the Board of Trade It was an
nounced that the state Inspectors were
unable to examine fresh receipts of
grain because of the darkness. The
weather did not clear throughout the
Today in Omaha
All Thsatsra Special tnatlnses.
root Ball Qamts
Orelghton-Soath Dakota on Orsighton
Omaha-Worth Platts Ugh schools at
Turksy shoot Omaha Oun clnb
Union TBa&ktglTlBg' Harriets
Bonrlse mettlng, Young Men's Chris
tian association building, 7 o'clock.
Tlrat rrssbytsrian church, Ssrsn
tssnth and Dodge streets, 10i30 o'clock.
Oak Street SCethodltt church, Twtn.
tilth and OsJc streets. 10(30 a'clnok.
Xountz Memorial Xuthsrn cburoh, J
Twsnty-sixtb ana rsmam streets, 11
church, TwsHth and Ohlcaifo strests, I
it a'eleck. ,J
Slnnsr to poor children. Mission
MUST OBSERVE , STATUTES
County Officials Will Be So Notified
Jby Highway Commission,
- r i,v" f
NOW BEING IGNORED. ENTIRELY
State. Laws on IlnnriH ' and frldKca
Are "nld to Have Passed Into
Disuse and Nonobaerva
Hon In Nebraska.
To make the county commissioners land
other county officials strictly obey the
law In regard to reporting' the cost of
road building in their respective coun
ties Is tho object of a campaign that Is
at ouco to be begun by the advisory high
way commission of the. stats, recently
appointed by the governor. The mem
bers are;- H. E. Fredrickaon of Omaha,
J. O, Heeler of North Platte and G, H.
Gustafson of Mead. They are to hold a
meeting In tho office of II. E. Fredrick
son at the Commercial club Tuesday,
A corcular letter Is to bo drafted and It
will bo sent" to county surveyors and
other county" officials reminding' them of
tho statute which requires that strict
records' are to bo kept of the cost of
.grading road, the cost of dragging and
other expenses connected with the road
The. object of the movement Is to make
available for the state engineer the
figures from the various counties a to
the cost of rou il 'building .per mllo. If
one county Ik found to. be expending 910
per mlla for roatl dragging, while an
ether Is getting It done forMt.TS, there
must bo n reason; the members of the
commission ay.' .Conditions will be taken
Into consideration. If n difference In
method , and general efficiency Is found,
then tho Idea Is , to learn the "better
method for tho least money, -
To Obnervr Ntntutc on Hrldaes,
Also, the commission will call the at-'
tentlon of the county officials to the fact
that thore in a statute In Nebraska that
requires that' a bridge that is to cost
over $500 is not to be handled by the
commissioners alone; that the statute
provides for the state engineer to draw
tho plans tor the structure, and that he
shall i recelvn bids and let the contract
to the lowest bidder. This law, It Is said,
has been flagrantly disregarded for a
long time by county commissioners in
various parts of the state, and It is the
purposo of the state commission now to
see that this phase of the law Is lived
The new state commission Is to meet
nlso with the county commissioners when
they have their session hero December 3
to 4. At that time they expect to call
the attention of the commissioners to
these lans, besides writing to all of them
In the state.
Two Big Gobblers
Sent to White House
WASHINGTON, NovT 38. Which of two
big turkey gobblers shall be cooked for
the Thanksgiving dinner was a problem
confronting President Wilson today!
Horace Vose of Westerly, R. I., who for
forty-three years has furnished ihp
White House Thanksgiving turkeys, sent
this year one weighing thirty-seven
pounds. South Trimble, clerk of tho
house of representatives, also sent one
weighing about thirty pounds from his
President Wilson and some of the
cabinet will attend the Pan-American
mass at Bt. Patrick's ohureh early to
morrow. The president will leave Wash-
I InKton Friday morning for New York to
attend the army and navy foot ball
With two of his daughters he will spend
f n,Sht n New York, probably as
guests of Colonel and Mrs. K, M, Houte.
Concession for Oil
Lands in Colombia
r j . . ' ,, , ,
LONDON; NoV,,J. Tho .oil and other,
conoeaskms obtained' by Lord Murray of
1511 bank In the republic of Colombia,:
tyhore he went on behalf of the Pearson
conoern, have been surrendered by Lord
Cowdray, who decided today to abandon
all efforts to carry through the proposed
In confirming the report of the aban
donment or the oil and other concessions
In Colombia, Lord Cowdray today said:
"Our application for a Colombian oil
concession has- been withdrawn by lord
Murray of Ellbank. He took this action
hen he saw that the request for a con
ctflslon was being used to stir up Amer
ican opposition to tho Pearson Interests.
Our withdrawal is definite and absolute."
WASHINGTON, Nov. 28,-Tho conces
sions sought from the Colombian govern
ment apparently Would have given the.
Pearson concern Indiscriminate right to
construct harbor works and canals, In
connection with the exploitation of Co
lombian oil deposits. The contract was
signed by Lord Murray In Rogota April
21 last and was approved by President
Restrepo and his cahlnet.
It was Intimated the grant would give
British Interests closely allied with the
lirltlsh government a right to build an
Interoceanlo canal by way of the Atrato
and Cuplca rivers. It also was asserted
that the American government would
consider' the building of such a canal aa
a violation of the Monroe doctrine.
Borne officials attached significance to
such negotiations between Colombia and
a British concern at a time when tho
United States and Colombia were In
volved In a dispute over the partition of
Panama. Roberto AncJsar, who recently
arrived here as secretary of the Colom
bian logatlon, said that Coloumbla would
hereafter grant no monopolistic conces
sions of any sort.
Objects to Rates to
WASHINGTON, Jcov. M.-The Nebraska.
State Railway commission today began,
before the Interstate Commerce commis
sion, a proceeding against the Oreat
Northern railway and other railways
operating In the northwest, alleging that
freight rates on manufactured lumber
from Oregon, Washington, Idaho and
Montana to points In the middle west,
particularly Nebraska, was unreasonable
and discriminatory. Request was made
for are adjustment.
Deer Hunter Killed
By His Son-in-Law
PINLAYSON, Minn., Nov. !6.-Seth
Storer, aged 70 years, a wealthy farmer
residing Just outside of this village, whllo
deer hunting today was accidentally shot
and instantly killed by hi son-in-law,
Henry Chriitoferson. Chrlstoferson was
exonerated by a coroners' Jury
BROTHER OF STEPHEN.BULL
, FOUND DEAD IN BED
RAOINB. Wis., Nov. .-Charles II.
Bull, TS years old, brother of Stephen
Bull, sr., whose death occurred a week
ajgo, was found dead In bed at his home
today Heart trouble 1 siven as the
SENATE MUST PASS
MONEY BILL BEFORE
ANY VACATION COMES
Body Not to Have Christmas Recess
Unless Currency Measure Put
TO BIT BOTH NIGHT AND DAY
Legislators Must Toil on This
CAUCUS HAS TAKEN CHARGE
Party Chiefs Deoide to Meet Secretly
Rest of Week.
FIGHT GOES TO FLOOR MONDAY
In Absence of lUtcheock, Other
Democrsta of Committee Kxpect
No Tronble in Hnvlnir Their
Draft Apiirored. "5
WASHINGTON. Nov. 26. - Bxtrema
measures were decided upon today by the
democrats of the senate to force th cur
rency reform bill to an early vote. De
termined to prevent curtailment of busi
ness activity and to relievo the uncer
tainty In financial circles as to what
form currency legislation Is to take the
democrat agreed to make the bill a
party measure at once, to have no Christ
mas recess uhless the measure has been
passed before tho time set for the holi
day, and to sit day and night until final
action Is taken.
These decisions wero reached at a con
ference that Itegan In the morning and
was resumed tonight. The senate lead
er, working In harmony with President
Wilson and his advisers, decided to sib
behind, closed doors for the remainder
of the week, not excepting .tomorrow
Thanksgiving day, until an agreement
could be reached upon the pending bill
that would insure united support for It
In the senate.
Antanl Work on Bill Regan.
Actual work on the bill began tonight.
The fight will be transferred to the sen
ate floor Monday, and from that timet
forward dally sessions will bo held from
10 a, m. to 11 p. m., with no recess In
prospect excopt for Christmas day.
Tho decision of the democrats to maka
the currency bill a party measure sur
prised and aroused the republicans,
"This is purely a political move," said
.Senator Smoot, one of tho minority lead
ers. "It Is doslgncd to make It appear
jhat the republicans In the senate are
obstructing currency legislation. This la
not the case. I nm convinced that pro
ceeding In the normal way we would
have reached a vote earlier than under
this forced process. Th democrats who
are urging, thl" unwonted: Industry wljl
hare to kee a qudrum present,, JLegUla
ilon. that Is so Important m to keen' the
senate 'In session from thirteen to six
teen hours a day ought to be consid
ered by a full quorum."
Hxaetinsr Progrram OtttllHcd.
The two resolutions adopted by the
democratic currency committee outlined
the most exacting program attempted la
tiio senate In recent years. One pre
sented by Senator O'Gorman of Nov
York provided that It was the sense of
tho conference that beginning. December
1 the senate, should met at 10 o'clock In
tho moralng, sit until 6 In the evening,
resume after a two-hour dinner recess
and continue until 11 o'clock "until tho
currency bill Is disposed of." It further
set forth that unese tho bill Is o.ut of
the way no holiday recess, shall be taken
"except an adjournment from December
2) to 2G" over Christmas day. Not even
New eTar's day will be a holiday unlets
tho bill Is ' passed before then. The sec-
(Continued on Pago Two.)
Are Your Profit
On Your Shelve or
In Your Bank?
January first is approaching.
It Is the time when most mer
chants make their annual in
ventory. A good merchant
goes through hlff stock with
a 'tine-tooth comb, so to speak.
He overhauls his merchandise,
takea the loss on his deteri
orated stock, counts bts money,
.and figures out exactly where
If he is fortunate, his- in
ventory shows a profit on the
year's business. But ho Is
doubly fortunate it it shows
that his profit Is In his bank
and not tied up in merchan
dise on his shelves.
Many an otherwise prosper
ous business Is tied hand and
foot becaue it Is overloaded
The trend of retailing today
is toward simplified stocks of
known merchandise that move
quickly and put the profit
where It belongs at the end of
In newspapers like The Bee
readers can learn what to buy
and where to buy it. Live
manufacturers are helping the
retailers by telling the public
through the daily newspapers,
where their merchandise may
be found. The retailers are
helping the manufacturers In
a similar way. The benefit Is
The manufacturer and the
retailer, are Joint-partners In
the crop of local sales. They
co-operate la sowing the seed,
in cultivating the crop, and in
reaping the harvest of cash
Newspaper advertising Is
the chief "Implement" for
both. The retailer uses addi
tional "tools" in the way of
counter and window displays.
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