J. I Once again we tell this whole piano story HPHIS is a story of success of unprecedented success. It's a story of planning X then pf concentrating unlimited power on working out the plan until it's a story of such stupendous success that the telling is spontaneous. We could not help repeating it if we would or would not if we could. , It's inspiring. It runs off the pencil faster than we can write. The reason for it, is the plan itself. Here it is: Don't miss .-a single syllable. f lrou get a puma which, is worth and sells rogularly at three hundred and fifty dollars, for tioo hundred (Hid forty-eight dollars and seventy-five cents, saving you at the outset one hundred and one dollars ard twenty-five cents. CfWhen you finish paying for your piano, if bought in the usual way, you still owe from twenty-five to thirty-five dollars interest. Through this co-operative plan, when you have paid your two hundred nud forty-eight dollars and seventy-five cents, you have finished paying. There are no further payments to bo made, either on account of interest or for any other reason. Cftnstead of paying twenty to twenty-fivo dollars as a first payment and ten, twelve or fifteen dollars a : " " " ... i tin waixu nil -p-jim .oeteiK i t uipyrigm, lUli, by Stone & Read what Prof. Jones has to say about the pianos. "Up to this timo I havo now inspected seventy-two of theso pianos and twonty-olaht of tho player-pianos and t must say that thoy run morn uniform In quality of tono and more eron in touch and regulation than I would havo thought posstblo with such a largo number of Instruments. Naturally,. I have been interested in readl'nK your advertisements, and must say that your Instruments are everything you claim for them." Read this: The whole plan applies to player-pianos as well One Hundred player-pianos are also being sold on this same co-operative plan. Tho usual price of these player-pianos is five hundred and fifty dollars each. The Co-operative price is three hundred and ninety-five dollars, with NO INTEREST to be added. The player-piano will also bo delivered immediately upon the payment of five dollars. Tho paymonts are two dollars a week giving you one hundred and ninoty-fivo weeks' time in which to make payments, the same as on tho piano. Tho same unconditional guarantee that is given" on tho piano is given on the player-piano. Von can also get your money backat anytime within thirty days. You get the same privilege of exchanging within a year, as that given with the piano. 11 of the unpaid balances will be voluntarily cancelled in event of death. Also, a player-piano bench and the use of 1,000 rolls of music free of charge for one year. An arrangement will be made with each purchaser whereby new player rolls can be procured at a special discount of 20 per cent from the regular catalogue prices. We attribute the success of our Player Department largely to the fact that we have been careful to select only such Player-Pianos that would not only give satisfaction to the purchaser, but that would lend prestige to this department of our business. We believe that we have sold more player-pianos than any other piano concern in this section of the country, and in this great Co-operative Sale we have been careful to select only such Piayer-Pianoa that can be sold upon, not only the manufacturer's guarantee, but OUR GUARANTEE. np All of the features of the co-operative plan are carried out In T1 offering the player-pianos, with the single exception that the terms on the player-piano are two dollars a week instead of as on the piano one dollar and twenty-five cents a week, To tako advantage f this unusual sale, all you have to do is to send or bring in ffot dollars, for whlcu wo wli.ai uiio give you a receipt. This five dollars is credited to your account or. the co-operative books. The co-operative plan then allows one hundred and ninety-five weeks' time in which to pay the re mainder at the rate of ono dollar and twenty-five cents a week if you select a piano, or two dollars a week if you solect a ptayvplar.o. There are no fur ther payments of any kind to be met. You, may make your selection at once tomorrow next day next week or any other time conveni ent to you. It will be delivered immediately next week or next month. The time you select your in strument and the data of delivery is wholly optional with you. If not convenient for you to personally select jour instrument we will make the selection for you under your instructions, with the understanding that, if at tho end of a thirty days' trial you are dissatis fied, io f will refund your money and send and get the Instrument. month as you will in a regular way, during tins co-operative sale you pay but five dollars to join in this co-operative movement and then but ono dollar and twenty-five cents a week. Cf lou get the strongest guarantee ever put on a piano; a joint guarantee signed by the manufacturer and ourselves, giving yon protection for fivo years that is as safe as a govermnent bond. Jf lou get tho privilege of returning your piano at tho end of thirt;days' trial and getting yrtur money back. f Within one year from the day you got your piano, through this co-operative plan, you may exchange it for any reason whatsoever, without so much as a penny's loss. JTA.11 payments remaining unpaid are voluntarily cancelled in event of your death thus leaving tlio piano frco of enoumbrance to your fmnily. CjYou got through this co-operative plan an opportunity to earn cash dividends for each and every week's time the life of the co-operative agreement of ono hundred and ninety-five weeks is shortened. Through this privilege it is possible for you to earn cash divideuda, amounting in all to twenty-nino dollars and tfwonty-fivo cents. JTAnd finally you are given opportunity to secure others to co-operate in this plan. This still further re duces tho cost of your instrument. About the piano itself The pianos themselves that go into this sale will grace any home. For downright durability, they are as good as any pianos made, laite tne physical piano itself; that is, the woods that go into the case; the ivory that goes into the keys; the German felt that goes into the hammers and the steel wire that goes into, the strings, and so on and so on, and you get as much, in fact, you get the same identi cal materials as you get in many four hundred or four hundred and fifty dollar pianos. They are made by some of the representa tives in one of the piano manu facturing plants of this county a , ir nor tne largest, vv uer c mcvw oJILvUyp pianos are built well and econo mically, and where there is an abundance of capital to procure the best there is to be had, and to "back up" our guaran teethe strongest ever placed upon musical instruments. Exchanging the piano A paragraph in our co-operative agreement reads like this: "Privilege is given to exchange PiartO $J&u?, .t. .at any time within one year from date for any -other new piano we handle at time exchange is made (welfrer'df.e'qual 6r better grade), all payments made t on aoove mentioned instrument to be credited on new contract." Do you get the full force of this part of our contract? (Mind you, this is part of our contract with you. This is part of the agreement we sign and hand to you the min ute you become a member of this Co-operative Society.) This simply means this: That I you purchase your piano or player- piano tnrougn hub pmii suojecu to one year s trial in your home. Ana if, at the end of the year or during the vear vou feel that the instru ment you selected is not what you wish to buy and keep as a perma nent investment, then you may come to the store and selectanother piano we Will make the exchange free. II tho piano is of .thojam grade, there will bono additional charge. It ho piano is of a higher grade, you will of course ogreo to pay tho difference. Tho point is you have & whole year in which to thoroughly satisfy your, .elf as to tho character of these pianos. Wouldn't you like to bo able to buy your other household articles, ybur sowing machine, your vacuum elenner, your automobile under such a posi tive assurance T puts the player-piano in your home, also Let us make this plain'. It costs you no more, as an initial out lay, to put the player-piano in your home than it does the piano. The player-piano itself costs you more than the piano Ono hun dred and forty-six dollars and twenty-five cents more. Your weokly dues are larger, also: Two dollars a week, as 7.gainst one dollar and twenty-five cents a week for tho piano. But yournitial pay ment and tho length of time given in which to make your payments (one hundred and ninety-five weeks) are identically the same whether you solect a piano or a player-piano. , In other words, you pay fivo dollars as a privilege to participate in this co-oprratlvo sale. This five-dollar payment is credited to the price of which ever instrument you decide to take and you aro then privileged to take your choice the piano or the player-piano. This makes it plain, doesn't UT I CO-OPERATIVE! GUARANTEE I manufacturer of piano Number and tha undersigned sellers jointly guarantee aald planofor tho period of tire yearn from date. Any defect In material or workmanship appoiulnr within that time will ba repalredv or tha pi ano replaced with a. nw, on of Ilka grade, without rout, upon Ha return to tha undersigned. (Signed) HIC lib tmm plnya l Hr4 fa nta i BUa le-eyanflim plaa. MoCarrlck, Ii weekly. IB The baltnce o tne piano, upar able I dollar and 25 cent! The balance on the player-piano It payable I doiiara weekly WITHOUT INTEREST. Thl gire you 195 weeks time in which to pay for the piano or the player-piano. Copyrlcht,191J,by Stone & McCarrlck. Inr f