TUB OMAHA SUNDAY BKE: NOVEMBER 0, WW.
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SIZING UP AUTO INDUSTRY
Some Very Prosperous Companies,
Some in Receivers' Hands.
SMALL MAKERS CROWDED OUT
Dailnnt of Xnnnfnrtnrlnx ind Sell
In r plmmerlnjr: Down to m
Vtt of lii I.nrEP
Concerns.
Ther sr two sides to the automobile
tltuatloa. On one side are the several
larce corporation which have recently
fcmplrted fiscal years with c&rnloca In
rxtcss of all previous record?, irhltn on
the other are the numerous concerns
Which hav gone Into th hands of rc
trfvers. Amon the prosperous concerns wilsh
KKht be mentioned nre the (Jtneral
tora company, which slowed 58.J pr
,tnt on Its common stock for the year
ending Julr 81, as n pal rut 17.44 per cent
n 1912; the AVIllys-OwrUnd company,
MM a surplus on the Jun'or ibavr of
M.S per cent, nu comparjd with 11.9 per
rent last year; the Chalmc-s Motor cim
fcany, with 3.8 per cent on It common,
the Ford company, with an unknown but
undoubtedly larro surplus, :tnd th; ils
llncLon of harine celebs .ed 11 tenth
anniversary last July with a $10,.000
cash dividend ; the Hudson Motor Car
rompany, which paid a iOO per cedt stock
dividend recently, and the I'actarJ Motor
company, which luui declared o 40 tcr
cent common stock dividend ar.d lias
earned about 4 per cent on Its junior
ib-af-en for the last two year.
On th other hand, the lp Manufac
turing company Is In the lio.csslon of a
receiver for the third times the Stephen
son Truck company Is also In the courts,
through which the United States Motor
company has already traveled. Other Vr
portant concerns which have failed for
one reason or another IncluJe ths Knox
Automobile company, the American Motor
tompany, the E. It. Thomas Motor far
rompany, tho Matheson Automobile com
pany and the Ij. E. Kwtng company, an,l
there are count jss others. The Interna,
tlonal Motor company Js badly In need of
funds and the minority stockholder are
asking for a receivership. There are r'ro
evoral others about which there are ru
mors circulating In the trade.
It Is evident that the automobile In
dustry Is rapidly simmering down to
where It will be carried on almost en
tirely by the lanre concerns, such as the
Kord company, tho General Motors com
pany, the Wlllya-Overland company, the
Ptudebaker company and the Maxwell
Motor company.
The smaller organizations seem to bo
able to get business, but they cannot
ret their operating expenses down to the
basis possible under quantity production.
Henry Ford, the head of the Ford, com
pany, attributes the success of tho con
cern, entirely to th policy of concentra
tion upon a one model chassis for alt
types of bodies.
Costly Experiments.
Tho production of gasoline auto trucks
haB! been. one of the most costly expert
merits ever made. The United States
Motor company was accelerated mate
rially on Its downward course by ,tts
losses from Its commercial department;
theAmerlcan locomotive company dis
continued making truck before Jt gavo
up aie manufacture, of 'automobiles en
tirety. Th Genera Motors-company Has,
lost money making trucks, an, has al
most every concern; which has tried o
put out a sntlsfa.ctO.ry horseless wagon
operated by a gasoline engine.
Th manufacturers have had to guar
antee service for a year of more Jrr order
to mako rales and tho repairs and read-,
justments made necessary by the con-,
slau't starting, braking and stopping when'
operating In congested thoroughfares hns
moro than eaten up the Initial profit on
output. Inefficient driving has also been,
an Important factor In wearing out the
vehicles. It Is because of the greater1
simplicity of operation, that the elootrlo
trucks liavo boen more successful tliau
those, driven by Internal combustion en
gines. The Overland company Is putting
out a medium weight delivery wagon,
run by gasoline and, as It Is making It
In quantities, It may be successful. Its
effect upon earnings, however, cannot be
seen for another year or more, Wall
Street Journal.
Cole Test Journey
Over Rough Country
"Homeward ho!" Is the slogan of the
Colu engineering test party. If tho
present schedule Is maintained tho trans
continental testers will be In the Hoosler
capital next week.
It will be a pretty weary and homesick
trio that, pulls up In front of the Cole
motor car factory. Almost (o a day,
Chief Engineer Crawford, Held Adver
tising Manager Pradfleld and Chief
Tester Pettljohn will have been on the
i t ad threw months. burins; thjs time they
will have traversed fifteen states and the
province of British1 Columbia. Already
the ipedomoter has clicked off more
than 7.W0 miles. Their Journey has taken
them Into the roughest country on the
continent.
The return of the motor car explorers
has been timed most opportunely. They
Mill b In tha east in umplo time to pre
pare for visiting jh big automobile
chows, an Important fact from the view
point of th manufacturer aud dealer. It
Is expected that the transcontinental Cole
will. b the reigning feature at the Na
tional motor exhibits,
Wdshable veils of marquisette, chiffon
5'oth or wool are chosen to wear with
tho leather hats.
Youthful, Beautiful
Skin Easy to Have
(From trlA rIlltLtVsmu
Ipu may bo as healthy as a bird In the
air and still have a poor complexion.
Changing seasons and temperatures,
winds, dust and dirt, are apt to injurs
any skin, even though th general health
bo good. itn these external Influences
spoil tho complexion, the natural thing
Is to remove the spoil by external means.
Ordinary mtrcollzed wax will do this. It
will actually absorb tlx weather-beaten
film-skin, a little each day, In a week
or two you'll have a brand new com
plexion, a new skin. The exquliluiy
beautiful and youthful complexion thus
acquired, comes so easily, without harm
or discomfort, there's no rea'on why any
Moman should not adopt this simple
treatment. Uet an ounce of mereolliej
wax at any drug store, apply nightly like
told cream, washing it off mornings. This
wilt not fail In any raso.
To quickly remove wrinUes, slcns of
rar and age, bathe the fv nf-Hsionaliv
In a solution of powdered "aiollte, 1 oz
dissolved In H pt witch hi, ihs re'
kv'ts will surprt. you. Advertisement.
1914 Motorcycles Stow Many Betterments
J placed a requisition for ears with his
Th last season's business showed an
Incrras of 178 per cent over the year 1911,
,K0 cars having been disposed of through
the Omaha branch, amounting to U.0W,-
(KM. One can gain a fair Idea of the rapid
strides of tho Ford business by comparing
this with that of 1510, the total figures of
that year amounting to lets than $JX,(W.
CADILLAC CAR AGAIN
AWARDED DEWAR TROPHY
THIItTV-EiailT BETTERMENTS ARE SHOWN ON THE INDIAN FOB NEXT
YISAIl.
Hand In hand with rapid evolution of
the automobllo is the progress of the
motorcycle. A few years ago the motor
cycle wna considered a bicycle with an
engine set Into it frame. Now the
motorcycle Is considered as of larger
proportions and the motorcycle merchant
Is a contemporary of th automobile
dealer.
The Tntftbrcyei has made wonderful
progress. Twin cylinders wero built In
motorcycle engines which eliminated the
constant pounding on the spine that was
a detriment of the single cylinder ma
chine and cushion frames that withstood
every shock and bump were Introduced
t(5 further the comfort o1 the rider.
But the biggeet Improvement In! recent
It i quite a distinction for any Amer
ican automobile to win the lcvnr trophy
awarded by the Royal Automobile club
of England. Th Cadillac la the only
American car which has bem awarded
tills honor and carries the further distinc
tion of being the only car In the werld
carrying off this honor two times.
George Helm, local rei-resentatlre of
the Cadillao line, feels that ho has the
greatest inachlua running en four tires
In th Cadillao onr and says this only
corroborates the claims he has made In
the pat. He undoubtedly has a right to
be enthusiastic
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NEW PIERECE-ARROW GAS
GAUGE IS VERY COMPACT
A positive and absolutely nrruratrt
accurate gasoline image is now being
used by the fierce-Arrow MoUir Oar com
pany In Its cars. The guagn Is nmt In
appearance and very compact TJm spe
cial compartment or pocket built to tako
this gauge Is so construct ed that It forma
a division Iwttwrcn the front seat and
makes a very convenient receptacle ior
small parrels, glows, etc. Tho cover ot
the pocket Is fastened wltli a jpriut:
hlngo and when released by the pressing
of a concealed button In front, opens
automatically. Tho uugo Is of tho dial
type, the jieedle being operated by a
worm or screw float In the gasoline tank
directly underneath the seat.
MOTOR FADS AND FANCIES.
.Tweed coats, with convertible collars
and having the Inverted box pleat at the
sides, or popular for rough wear.
Shetland wool bloomers are an addi
tion to the cosy garments for cold
weather riding and am wonderfully
warm and comfortable.
A chamois Norfolk coat Is another new
garment for outing wear. It has tho
wind shield and the convertible collar
Ilka all of the leather or shell coats
Among the latest gloves axe those or
dogskin having a knitted wool lining
They nm gathered at the wrist with an
olastlo run whlelt does away with the
buttons.
Gray sheepskin coats are among tho
new garments for outing wear. They arw
i In the Norfolk model, fasten cIobo at tho
' throat and have wind shields nt the
I wrists.
VThlte Is being used quite extenstvetv
for auto costnmes. With a white cloth
one-plpce gown a turkel silk gulmp is
worn. Whlto buckskin shoes, n white
soft hat with Angora veil, white chamois
gloves, and u white btarrr coat. In the
belted model are other adjuncts to this
outfit.
years Is the electrification of motorcycles.
But a year ago automobiles Introduced
electric lights and starters and now
motorcycles are equipped with the same
Improvement. Tho Indian . motorcycle
people have announced that their 1H4
machines will include an electric starter,
electric lights, electric signal and a rear
drivo speedometer The electric equip
ment Will mako tho motorcycle a much
moro popular vehicle than It Is at pres
ent because one of tha disadvantages ot
the motorcycle has always been the
method of starting. Now a standing start
may be mado without effort Just as can
an automoblta. so that many who had
objections before will now be purchasers
tof the two-wheeled speeders.
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Gossip
Along the
Automobile Eow
Su Majestad El Rey' Don Alphonso, In
other words the king of Spain, rewarded
with promotion two members of the
guard? who stopped his car and arrested
htm for speeding. Also sent them each
a box of cigars. No doubt tfiere will be
a ereat rush of policemen now seeking
promotion In the same way and the king
won't be allowed to travel fast In peace
hereafter.
Th Franklin has grabbed first prise in
another reliability run. This tlm It
was In St. Louis. A Franklin tied for
first, and a second Franklin tied for sec
ond. It's getting to be a habit with the
Franklin.
The only tire element that entered Into
the Grand prise and Vanderbllt cup races
for 1913 was when Savannah folka got
tired and retired from the promoting
field.
Judged by the way some chauffeurs at
tempt to rebuild the cam they go to work
on, they must have tho Idea that th
factory engineers haven't any brains or
knowledge at all compared, to them. And
the matter of fact la that most of these
cars handled by the constructive chauf
feurs run a little worse 'than those whlrh
have been left alone, Just take a look
at. some of the rattle-traps oh tho streets
of Omaha that wero brand new machines
but a few s,hort mpnths since,
Although Motorcycle Officers Emery
and Wheeler aire constantly oft -the Job
nipping embryo speedeijj, Jt Is an. un
usual thing- to read oif the arrest of a
dealer. Not that dealers don't speed, but
every dealer along the row knotts by
heart, a sympathetic spiel about selling
his car to a prospect that even the hard
ened, Emery and tY.lifcler are forced to
forgive and forget
During th school teachers convention
most of Omaha's progressive automobile
salesmen anchored themselves at the
Rom hotel nd were ostensibly on th
look-out. for prospective customer among
r)ch farmer fathers. Rut It was con
spicuously noticeable that tha farmer
parents didn't get as many demonstra
tions as the pretty young teachers who
toll In a twp by four school room merely
for the love of the thing and not for
remuneration. ,
Now that W, I,. Huffman and George
Relm . no longer talk constantly about
thslr prize winners In th Ak-f?ar-Bn
floral parade, and II. K. Fredrickion has
departed fpr Wyoming on a vacation,
automobjle -men have commenced plans
for tho Wi autgmoblle shojv.
On the 18th of this month there will
b a big Lincoln hlehwav blnwnnt
Grand Island. A hundred motors ar ex
pected to make the trip from Omaha, and
H. E. Fredrlckson will hike In from his
Wyoming ranch to be master of cere
monies, which guarantees that there will
be plenty doing to apneas even the most
Insatiable appetite for excitement.
Ijist Wednesday nurht a miiv nn.i
meeting was held at Waterloo and II, E.
rreqncKson went out to get the list of
promises to buy certificates. Twenty,
four hundred dollars Is what I'redrlckson
got and he was certainly a happy man.
Tho Lincoln highway Is creating Inter
est In Nebraska and men who nra th
least expected to be liberal nre the ones
wno come through, with the largest sub-ecriptlons.
E. P. Hcndorson, president of the Hen.
derson Motor Car company. Is expected
to spend several days In Omaha next
wtek on buijness. Mr. Pollock of the T.
II. Pollook Auto company has returned
from a trip to Missouri Valley and Loxan
In the Interest of the Henderson,
Big Highway Meet
For Grand Island
The third annual meeting of the Ne
braska State Automobile association will
be held at Qrand Island November IS and
J9 biuI many Omaha motorists are plan
ning to mako the trip, especially as a
i largo amount ot tho business to bo
transacted will concern tho Lincoln high
way. In addition to the motorists who will
attend and tako part In the program,
several of Nebraska's politicians will
speak. Senator Hitchcock, Congressman
Stephens and Governor Morehead will bo
among those who will be on the speaking
program. D. M. Carr, editor of the Motor
ist; B. A. Searle, president of the Omaha
and Denver highway, and H. E. Glat
felter, president of the Platte Valley
Transcontinental route, also will speak
on good roads. H. Et Fredrlckson. stato
consul for the Lincoln highway, Intends to
drive In from Wyoming to take port In
the mooting and Instill a little Lincoln
highway enthusiasm Into Nebraska.
Motor Car Educates
Cosmopolitan Public
The Yankee farmer, known almost lnco
time out of mind as the Bhrewdest buyer
In the world, hos been forced to share his
laurels, according to automobile manufac
turers. Th David llanims of New En
gland nro now no more famous as drivers
of profitable bargains than are tih corn
raising ranchers ot Nebraska, tho apple
growers of Idaho or tha prune cultivat
ing citizens of California. The automo
bile has taught'the great American public
the value of th currency of his country
as nothing' else has ever-don. The proof T
Loblc'lat th big, powerful, beautifully" fin
ished, extravagantly equipped automo
biles which are selling at what a few
years ago would liavo been considered a
ruinously low price
OMAHA F0RDAGENCY IS
SHOWING LARGE GAINS
Mr, Gould of the Ford branch figures
that .the; present season will about double
that of 1011 business Just closed, and has
IL J. Clarke, Tabor, la., purchased an
Apperson 4-15 Tuesday and Louie Han
son, Walnut, la., purchased a 4-43 Apper
son' last week, o, E. Johnson, Omagra,
bought a new, heavy 4-4j Apperson. This
is the second car of this make lie has
oougni.
After Floor Space
at Motor Car Show
Beginning with a fow scattered motor
ear displays that were reluctantly given
tpace In a blcycl show thirteen yearj
ago, th automobile Industry has grown
to such proportions that In order to eg
Mbit Its prodaets four floors of the Grand
Central Palace will be pressed Into
service for the Nw York exhlblrlon,
which will bo hold during th weep pf
January t to 16, under the auspices of tht
Automobile Chamber Pf Commerce Never
before in the history of shows has there
been so much floor space available arid
alloted as for next winter's exhibition,
and yet Manager a, A Miles Is being b,
sieged dally tor mor space.
The 1914
"Year Ahead Car"
The Automobllo that uses either
KKHOSENK Oil GAHOMN1C with
cquallv good results, lt from 17
to 30 miles per gallon.
KEHOHKNK coste 7 cents per gal
lon, naturally tho 7 cents fuel will
bo used In preference) to gasoline at
20 cents per gallon.
Electric Lights.
Klectrlc Startor.
Wlro or Wood Wheels.
L,ong Stroke Motor.
Gear Shift between front seat
cushions.
Everything about the wonderful
10H car is strictly high grade.
Agent and Dealer can Make .Money
Helling Henderson Car.
Write or call on us at once for our
liberal terms to Agent nnd Dealers.
Wo do not ask for largo deposit.
Wo do not ask you to buy a lot of
earn to secure our agency.
WE KXPBOT TO IK) IIUHINKSS OX
OUIl .MONKY, NOT YOURS
Six Cylinder i is.-.
Uo Luxe Tour $1,7 SB
I IcrK Unit- ....- i
r J J,UHO
so extra lor Kerosene equipment
T. II. 1'OLI.Onlt AUTO rW
Henderson Distributors for Nebraska,
Western lotva, Ho. Dakotu, Wyoming,
runiaja m., umaiia. ftel).
StAqGaR-D tread
Original
Effective ,
Satisfying
IT WILL PAY
YOU TO SEE
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Electrically
Equipped !
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Tw-55 sty Standard. ThegTestsit motorcycle value
ever achieved. 7 H.P. Twin Equipped with Blec
tric Head Light Elsctrlc Tall Light Electric Signal
Two Beta of Storage BttrU Oorbln-Drown
Rear-Drive 6pdcmtsr. Price, 1260X0. 8e Cat
log for detailed description.
Examine the New Indian Features
nrViawl-vr-Aiorlf- RaHavmante ntf 1011 171a-mma119
Equipped EstablisMng a New Standard
in Motorcyle Values
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TIOR the season of 1914 we will produce 60,000 brand new
red machines a production that no other manufacturer
has ever before dreamed of, much less dared to attempt. This
60,000 means much aside from mere numerical preponderance.
It means economy gained by tremendous output, It means
Hi2 acres of factory facilities exclusive quality-producing and
cost-cutting machinery efficient sales-organizatipn which has
reduced distributing cost tq a minimum. ,
1914 Indians will be sold on a basis that must completely
overturn all contemporary ideas of motorcycle worth!
ndian
MOTO CYCLES
FOR 1914
The 1914 Indian has been improved
at 38 points Indian manufacturing
ability has seen to it that none of the
extra cost of this advancement has been
put upon its host of riders.
Only the engineering staff which
conceived and executed the motorcycle
sensation of 1913 the Cradle Spring
Frame could add to that triumph in
1914 a practical, reliable electric system
for motorcycle use which has its final
and perfected form in the 1914 Indian.
All standard Indian models for 1914
come equipped with electric head light,
electric tail light, two sets storage bat
teries, electric signal and Corbin-Brown
rear drive speedometer.
This equipment is the product of
manufacturers of highest repute and has
been adopted by our Engineering De
partment only after exhaustive test,
Yet the Indian does not address you
altogether on the strength of its. im
provements and extra equipment
Of much greater consequence is its
total character, its integrity of every
part, its broad service operating through
2,500 Service Stations. Of far weightier
import is its worth as a complete whole.
To get a full realization of the 1914
Indian you must make a thorough
study of it. An examination of it will
profit all motorcycle-interested men.
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The 1914 lino of Indian Motocycles consists of:
4 H. P. Single Service Model $200.00
7 H.P. Twin Two-Twenty-Five, Regular Model . 225.00
7 H.P. Twin Two-Sixty, Standard Model .... 260.00
7 H.P. Twin Light Roadster Model 260.00
7 H.P. Twin Two Speed, Regular Model .... 275.00
7 H.P. Twin Two Speed, Tourist Standard Model 300.00
7 H. P. Twin Hendee Special Model with Electric Starter 325.00
Prices P. O. B. Factory
fc
1014 Catalog Now Ready
HENDEE MANUFACTURING COMPANY, Springfield, Mass.
(Largett MotorcycU Manufacturer in th World)
CHICAGO
DENVER
BRANCH AND SERVICE STATIONS i
SAN FRANCISCO ATLANTA
TORONTO LONDON
Local Distributor
Omaha Bicycle Co.
16th and Chicago Sts.
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