5-0
RIGHT BUYING LOWERS COST!auto BUILDER Is B00STER F0R
"u uvu ! GOOD ROADS.
Purchasing Agent Can Bring the J"
Price of Auto Materials Down. '
A FACTOR IN MANUFACTURING
Vh I ttlmntr Tout of n Cur rieprnila
rry l.nrKrly fpini the -Vnitrr-Kn(r
l'.xpriiHr of the
.Mnlrrlnl.
TtTE OMAHA SUNDAY BEE: NOVEMBER 2, 1913.
StXmm Tf isWsssssv.
i ittveoi ihv engineer who designs mi
pi tomobilei and the nifttiufacturlns genius
Mio builds It, there Intervenes a step
which, while never of r spectacular sort.
Is nevertheless of mighty Importance, de
ttrmlnlnu to a creat extent the price at
which the enr can bo profitably sold.
This step Is the purchaso of material.
To the man under whose directions, this
task Is performed the automoblle-buyins
I ubllc owes a law share of the Increas
ni? value that Is beltis put Into the popu-ar-pr'.ced
American automobile.
The purchasing nsrent Is a specialist In
values of materials. He knows the reputa
tion of every large maker of materials
nd tho capacity of his plant. He Is a
veteran student of human nature war,
resourceful and shrewd.
An example of scientific buying- ability
Is Chester J. Reynolds, through whose de
partment the Studebaker corporation buys
annually many millions of dollars worth
of supplies, varying In value from tho
pencil of a stenographer to tho most
costly automobile material and equip
ment. Sir. Reynolds' experience dates back
twenty-six years to his first Job In tho
purchasing department of tho Studebaker
plant In South Bend. His transfer to the
automobile plants In Detroit occurred sev
eral years ago and Implied a change In
letall only.
Racked by Immctifc buying power, Mr.
Reynolds dally entertains an Interesting
lerles of callers at his offlco In tho De
ro!t headquarters.
Representatives of tho big steel mills,
salesmen of high-grade leather and paint,
builders of automobile equipment, manu
facturers of machine tools and a host of
others compete for the Studebaker busi
ness. Guided by a definite policy, Mr. Rey
nolds Bits In Judgment. Ho must be sat
isfied regarding quality; ,lf there Is any
doubt Involved, tho Studebakor laboratory
determines that by analysts and experi
ment. He must be eatlsfled on the sell
er's financial standing and ability to make
deliveries according to schedule. 5Ie must
be satisfied that tho price finally agreed
upon Is reasonable, but will still allow the
t-alesman's firm a margin of profit. This
last provision makes It lveceasary for him
to know tho last word regarding manu
facturing costs.
The experienced salesman Is fully aware
of all theso conditions. Ho knows also
that the Studebaker contract will mean
continuous operation for tho Manufacturer
ho represents, and a successful season, na
a result Just liow great a,' saving this
represents b the purchaser of a car nay
bo Imagined trohv the fact that a manu
facturer of' inaterlaU or, equipment Is al
most always ready to qupte, on pieces 6r
ired In lots of CO.COO, a price approxi
mately one-third or less than what Is
charged for tho samo piece at wan usi
'Taxicab Men Use
Best Made Tires
On Their Machines
Po far as known, no one yet has got tho
best of a New York hackman, either the
old horse-drawn type or the more up-to-date
taxicab variety
Of course, nt the present time no one
thinks of riding In an antiquated hansom
or fourwheelor If a taxicab is available.
Rrlefly, at the present period, the taxi
cub business Is divided between the big
companies and the so-called Independent,
taxicab owners. The latter, aB a rule, aro
controlled, by former hack drivers, who
own their own vehicles. (
The big companies havo to keep their
vehicles up to a high standard In order
to maintain their prestige with the, public
both from a mechanical and sanitary
point of view, while as a matter of fact,
the Independents have not as yet realized
their obligations In this respect.
However, In connection with taxlcabs
generally one curious thing presents IN
self that whether thoy are corporation
owned or controlled by Individuals, thoy
are Invariably well cared for In tho mat
ter of tires. No matter how dilapidated
the exterior or Interior of the vehicle. It
Is usually well shod.
A visitor from Akron recently had oc-
uablou to use a taxi In the vicinity of
Union Square, where a number of Inde
pendent machines were lined up at the
curb waltftig for fares. Coming from
"Tlretown." he noticed that the shoes on
nearly all the cars wero either new or
only partially worn, and that several of
them carried "Nobby Tread." tires on the
rear wheels. He asked the driver of tho
car he selected how they coutd afford to
operate on such expensive tires and tho
man replied, "we havo to have the best
tires made In our line of work, as every
delay caused by tire trouble costs us
money. The reason so many of us use
'Nobby Treads' Is that In wet weather we
do not have to lose time by putting on
antl-skld devices."
A prominent dealer who Is a large
handler of United States tires, confirmed
the driver's statement, saying, "It may
seem a curious thing, but among the best
customers for our 'Nobby Tread' tires
nre taxicab drivers who own and operate
their own vehicles. They know the busi
ness from tho ground up and find that
they not only get more mileage, but what
is more Important, the loss of time from
aecldents, putting on chains, and so forth,
Is practically eliminated and that In a
nutshell Is the reason they buy them In
spite of the fact that the first cost Is
greater than that of other types."
Toozer Sees Good
Auto Business Ahead
George E. Toozer of the Stewart-Toozcr
Motor company spent last week among
the dealers and seems very optimistic re
tarding the outlook for the business for
the coming year. The business this firm
has obtained from the South Platte ter
ritory In the last few weeks would In
dicate that the drouth of the last season
has already been forgotten.
John Branlgan of Columbus was a
rlsltor at the Stewart-Toozer Motor com
pany last week. Mr, Branlgan Is one of
the pioneer automobile dealers In tha
ptrt of the state and Is lending every j
l.tnroln state highway and gives every
HUfuran e that when the time corrrs Co
1 t. bus vill be there to 'ai y l's s"iar3
of the work.
TlenTy 3. cToy
Line o In tfr'gh tyjy Ass'n
BATE RETURNS TO FIRST LOVE
i
Famous Engineer Once More Sits at
His Desk.
WORKING ON NEW YEAR MODEL
IVnatea No Time, lnt Concentrates
Thonifhtn and Efforts on Pinna
' mill Idcim for 1014
Models.
With a record of eighty years of effi
cient and profitable vohlcle construction
as Its proud record, tho Mitchell-Lewis
Motor company of Racine, Wis., Is fea
turing a manufacturing i epoch m Its an
nouncements of the 1314 line of automo
biles. "
After a rest of one year, John W. Bate,
tho' man who created the Mitchell car
and so stamped his Individuality upon tho
models of Bovcral successive years, that
its vogue attained prominence not only In
tho United .States, but In many places In
tho eastern hemisphere as well as In
South America, haa returned to Racine to
again rtaoume the duties of first vlco presi
dent and gonoral factory rnnnaRer.
Mr. Bato began work on his 1914 models
Just sixteen minutes after tho board of
directors had succeeded In getting his con
sent to return to tho command, and be
fore two 1 tours had- passed construction
Ideas that he haj' formulated during his
year of rest were' being put upon paper.
Tho genius who had created tho famous
Mitchell "Baby Six" lost no time in eradi
cating any defect of 1913 and substituting
those ho had figured would mark, an epoch
Ju ftutomobllo production. '
"With unlimited capital at Its command,
the Mltchell-trfswis company has put at
the call of thp world-famous designer tho
best manufacturing facilities money could
provldo and the most efficient plant that
skill could build. Production of the 1914
models, both tin tilts and fours, has be
gun In earnest and the slogan of the
company has gone out to thousands of
dealors; 'Wo back the Mitchell car with
the most liberal service policy for car
owners that the business mind can con
celve."
Contains Mnny Fenturrs.
Engineer Bato's conception of the 1911
Little Six contains many features. The
left hand drive, center control, Tungsten
steel valves, T-head fully enclosed, long
stroke motor, Rayfleld carburetor, gravity
gasoline feed, roomy streamline body,
Tlmken wheel bearings, full floating rear
axle, big tires, luxurious upholstering,
nickel trimmings. Jiffy curtains and a full
lino of equipment are features that Engi
neer Bate has Incorporated In his Mitchell
car.
Tho Mitchell Big Six Is very much the
same design 'as tho' Little Six. It has a
114-Inch wheelbase and Its motor Is rated
at sixty-horso power. Tho Mitchell Four
.has 120-lndh wheelbase, forty-horse power
and seats five passengers.
"Tho purchaser of a 1914 Mitchell, no
matter what model he may select," says
Sales Manager O. C. Friend, "has Engi
neer Bato's word for It that he makes
the best motor car Investment that any
plant may provide. His company's scrv
Ice plan Is ten times better than a guaran
tee; In short, Designer Bate again' Is In
command, and ho knows by years of suc
cessful building that tho Mitchell Is the
car you ought to havo at tho price you
ought to pay."
PACKARD TRUCK BUSINESS
INCREASES FOR LAST YEAR
Alvan Macauley, vice president and
general manager of the Packard Motor
Car company, has Just made public an
Interesting statement of tho Increase In
tho. truck business of the Pnokard com
pany, for the fiscal year ending
August 31.
"Our gains In the commercial car bust,
ness during the fiscal year increased 61
per cent over our sales of any previous
ytar," says Mr. Macauley. "Particularly
pleasing to us is the fact that h u.i,.
;nrd truck Is growing In the favor of tho
largo corporalons, which are very care-
iui buyers.
i
Black-Line
RED
Inner Tube
Toughest or All.
It Stands All Tests,
rr vnx rv vou to sic
Jill illll
$1550
$1550
t
You wanted a really high - grade car at
a moderate price. Jeffery has built it !
You know that four or five hundred
dollars will buy an automobile, but you
aren't willing to sacrifice entirely, looks
and comfort. You know that twice as
much money will buy an automobile
with quite a little in looks, comfort,
power and service under good road
conditions.
Ynti know tht if vou don't care how
much money you spend, you can buy
a goocf car, light enough to be econom
ical in gasoline, oil, and tires; power
ful and fast enough to do all you
want done, and made of the very best
materials to be had in this country and
Europe; and handsome as the best
designers can conceive perfect in every
way except price.
But to build tuch a car to sell at a moderate
price that a another thing. It can be done only by
a bi$r, successful concern with plenty of money, long
years of experience in buying materials and ma
chinery, organized to avoid all waste, so that every
cent paid for production would really go into tho
car; the manufacturer must make practically
every part, and make these parts better and for less
than he could buy them from others, In short,
such a manufacturer must be a complete master
of every detail, including large capital. Any other
would be sure to fail in such an undertaking.
THE THOMAS B. JEFFERY COMPANY has always been recognized
as representing the most solid, conservative, yet successful spirit of the automobile
industry. In bicycle'days the Rambler was the standard by which others were measured.
Later, as the. automobile took the place of the bicycle, the Rambler and the Cross
Country stood in the front rank of cars in fheir class and were recognized even by their keenest
competitors as sturdy, well designed, dependable cars.
Now, this marvelous manufacturing organization, with its $5,500,000 in assets, with the highest credit
in the industry and a factory equipped with S3, 000.000 worth of the latest machinery,, its engineering and
familiar with the latest and best designs or this country and liuropc,
rlfacirrninrr rlniirtrnpntc til ornn or n I V
v 6 H vvwi i...iv..vu - " n J B - " . I t T rf 11
offers to the public a perfect motor car, and is proud to mount upon it the name-plate Jettery.
, There are other cars on the market at about 51,500, but even hasty comparison of
the specifications with the Jeffery will indicate that from now on at( least, motor cars
cannot be "classed" by price. There arc still other cars whose specifications, material
and workmanship conform closely to the Jeffery, but they sell from $2,500 to 55,000.
Therein lies the remarkable and extraordinary side of this announcement.
With all the capital in the world, and with an honest desire to build a perfect motor
car surpassing all existing values, you could not go into the automobile business tomor
row and give your buyers real value. Why? Because, to know how to build value into a
motor car, you need to have been building motor cars as long as they have been built;
to know every step, every improvement, every mistake. The men who work for you
must be those who have worked, studied and experimented with you for years. Your
purchasing department must have been buying the best of materials so long and in such
quantities that it is invariably offered the best of materials at the lowest prices. Your
organization must be so perfected and proficient that shop economies are second nature.
Experiments in cost reduction must be in the past
Then, you must build the car and its parts in your own plant and build them better
and more economically than outsiders could. There can be no accessory builders'
profits in your costs. Your machinery must be in your plant because you have seen
machinery develop and know the best. Your ideas of design and construction must be
in advance, because your experience is the longest and wisest and because you have
iiierauy torn 10 pieces aim ana
lyzed the best mechanical pro
ducts of America and Europe.
You must have capital to make
these experiments and tests, to
buy the best brains that your in
dustry affords and to eliminate
from your manufacturing prob
lems entirely the necessity for
quick profits and the bugaboo of
possible financial distress.
These are the precise condi
tions under which the Jeffery is
built, and these are the real,
sound, logical reasons why the
Jeffery is the most astounding
value on the market today. We,
ourselves, could not have priced
the car at $1,550 had wc not,
after it was built, found ways of
reducing our fixed selling ex
pense in certain markets and
credited this saving to "cost account" rather than retain it as added profit.
You will probably never appreciate the fact that the Jeffery is one of the highest
grade cars on tnc mancet regardless oi price, unicss you coiimuci me &pct.iiii.duuiil
Starting and Ufhtiaf 7tem.
No gear, belts or chain.
artr 7,1 1 . i i
: "li.:u
Jeffery Dath and Control
They are given here very briefly.
car, how .lttlc it costs to operate
You should know all the truth about this wonderful
it, how easy it is on tires, how smoothly it operates,
how quietly and how easily it handles. We have accomplished that which . all motor
car designers have cither overlooked or striven for in vain a light car without the
sacrifice of strength, sturdiness, power or comfort.
The Jeffery high speed) ft
mono-bloc motor develops 40
H. P. at 2200 revolutions. Its
flexibility is nothing short of mar
velous. It drives this car 40
miles per hour on second speed.
It gets away with snap the
kind you like to feel. Touch
the throttle and in seven seconds
you arc making twenty miles an
hour, in twenty seconds, forty
miles, and in fifty-five seconds,
fifty miles.
The electric starting and
lighting system is the U. S. L.
Our engineers made a most ex
haustive examination of all sys
tems before selecting- this, the most expensive of them all. Another car selling
for 53,250 charges 5200 extra for this equipment The Jeffery Four could be sojd for
5100 less if equipped in any other way. All gear?, cams, chains and bearings are
eliminated in this starting system. These arc the things that make other starters noisy.
Not a single car in America selling under 52,000, except the, Jeffery Four, is equipped
with the U. S. L.
The transmission shafts arc of vanadium steel hung in five imported annular bear
ings. The use of vanadium steel and imported ball bearings must appeal to even the
uninitiated as practices usually associated only with very high priced' cars. Our springs
and front axle arc also of vanadium steel. The rear axle is of the full floating type,
also on imported annular bearings. The driving shaft is many times stronger than
the heaviest strain you, could ever place upon it, and is made of the finest chrome
nickel steel, vanadium treated.
The wheel base of 116 inches gives a compact car and yet retains the comfortable
lines of the body and short turning space 42 feet
Rothschild designed the body. ItVan improvement on the Lancia that beautiful
Italian car. It's Brewster green. The upholstery is of the finest leather and hair.
The doors are extremely wide 23 inches. Tl)e dash literally radiates an atmos
phere of modern equipment combined with practical undcr-the-hand control. The
headlights can be dimmed at any time for city driving.
The equipment includes top of the finest material, rain-vision windshield, Stewart
Warner speedometer, ammeter, extra demountable rim with carrier, electrically lighted
dash, Klaxct horn, Solar electric lamps with dimmer, and complete tool equipment.
The car is built in five body styles: Five passenger touring, or two passenger road
ster, 31,550; two passenger Coupelette, enclosed, inside drive, 51,950; four passenger ,
Sedan, enclosed, inside drive, 52,350 five passenger limousine, 53,000.
A Jeffery circle will be sent if you ask for it
V.
Jeffery Four $1550
The Jeffery Six is a duplicate of the wonderful Jeffery Four, except for size. The cylinders are cast in pairs. This car, which sells at $2,250,
is in a great many ways as remarkable among Sixes as its smaller brother is among the Fours. Wc built it for those who will drive nothing but
a jeffery car, but who prefer a Six. It is lightactual scale weight, 3700 pounds, with full equipment. Wc made it luxurious and beautiful
without making it extravagant. Wc know that a better Six cannot be built.
Th- mokor iU sc Sii developi 41 hone power. The bearinei are imported annular ball throughout. The Ignition ! Hoich Duplex and the mrtingand
V. tin? ivitem u the U. S. L., of courte. Wheel bae, 12S inchei, nd wheeU 36 x 4tf on encloted car 37 x $ Rayfield carburetor, Warner autometer,
arnmeter, engine driven power tire pump, Rothschild body with extra wide doors and low, deep seats, full floating rear axle. This car is nude, five pas
senger touring or two passenger roadster at 22S0; six passenEer at $2300; Sedan five passenger 53250 and limousine, at 53700.
n P.I . .... . 1 f ' 1 1 . J nnpCil .vminiifinn T7i i aim r Clir.ll o ll.nrll nrMfli. vir V111 mw a
ouccessiui dealers wane to ue up wnii a nnanciauy miujijj uiu oucsaiui uiauuauuu. uhuwuhuh,) ou.u buuv -" " ous
plant and of such materials has never before been offered anywhere near this price. Big dealers in big cities all over the country are dropping
other lines and organizing new companies to take on the Jeffery line. They are quick to recognize in this car a wonderful opportunity.
RAMBLER MOTOR COMPANY
2052-2054 Farnam Street, Omaha, Nebr.