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About Omaha daily bee. (Omaha [Neb.]) 187?-1922 | View Entire Issue (Sept. 28, 1913)
2 D THE OMAIIA SUNDAY BEE: SEPTEMBER 28, 1913. Gossip Along the Automobile Bow Th Horn Bupplr company la looated In It nw quarters st Twtntv-flrst and Farnam tret and the lroom la on of tb neatt and cteariuat In th citr. The Traynor Automobil company 1 eagerly awaiting ths compUtlon of th Ak-Sar-Bn carnival. Not that thay wish to sa ths carnival over, but thy ar anxious to se how many order tha)t reoalved on Partln-Palmer cars. The Partln-Palmer la the new thirty-eight horse power machine that sella for la than a thouaand dollar and, a they have been receiving quarle rcr51ti the new machine for ereral weeks, the Traynoi brother are ourlou to c how eagerly the people order when they can receive a demembration. A demo nitrating car wlU be on the floor all week for ex amtnatlon and trial rides about the city. On of the cara that la beoomlng ex ceodlngly popular In Omaha, although It was not pushed until recently la the Sreadnaught Mollne, The Molina Is a dandy little car, but few were seen In Omaha until D, M. Deal took char? ol the local agency. Mr. Deal has Increased the popularity of the car until he has more order than h can fill and lis been compelled to leour the service ot additional sale experts from the factory In East Mollne, I1L . Hundreds of car are In Omaha fot Ak-SaJ-Bfn week. Mot ot the dealer along the row and cren one. or two up. town garage are crowded to capacity with visiting cars and It Is practical!) Impossible for an Omaha owner to k1 his machine In a garage. The Down Town garage, which has a large a floor spact as there I In the city, has had seventy five cars on Its floor for the last three days and Manager Harris says he ha requests for floor apace from hall a hundred already and anticipates anothef hundred requeets for storsge when parado days arrive. The automobile parade I attracting the attention of the automobile agents along the row at present. All are anxious to see the car they handle receive the prises, and every dealer, it he has no car entered himself and moit ot them have, is as sisting in the decoration of a car he ha sold. The automobile parade will be tht longest and the best of the floral parade held In Omaha. Over fifty automobile were entered yesterday and many more are expected before the week, The Intoreit that Omaha feel In the Lincoln highway la manifested clsarly by the posters that hang In conspicuous place In every show room window ot every forage along the rewr Dealers are enthuslastlo over the highway and are trying to Interest the people and they have to a large extent because many business houses have posters in theli windows also. The recent rains and oool weather were the cauie of a rush on the market for antl-skld chains. As soon as the fall rains and the slippery pavements be come evident, automobile owners demand chain even though every tire manufac turer produces anti-skid tires. Automobile agents along the row have sent In order for limousine and coupes for the winter trade. The llmouiln has always been popular and the agents along the row anticipate that the coupe will become a popular If not more so. All makes ot auto, both heavy and light cars, are manufacturing coupes. The coupe Is abiolutely closed and la as com fortable as a room, no matter how low the thermomoter. Dealers along the row announce that owners of cars will make frequent trips to Lincoln this fall to soe the big foot ball games at the untverifty. Last year & goodly number made the trip to aee the' Kansas game and as the roada are exoellent many will go too see every 1914 Maxwell "35-4" $1225 The Car With Everything At a Price Within Reach of Everyone. The Maxwell "8B-4 contains errery fiealr ablo feature found la any car ranging In price) from $1,C00 downward and many not found In other cara at any price. It la ,a car that la InBtanUy recognized, plenty of power, plenty ot passenger capacity, a motor of sweetness and alienee and transmission, and axle equally aweet In operation, and with every laat detail of equipment. In other words, quality not elaewbera on the market at the same price. SPECIFICATIONS: The above price Includes electrio starter, lights and horn, bloc-cast 4-cyllnder motor, 111-Inch wheel base, 83x4-lnch tires all around. Three-quarter elliptic springs, Diuce Ott body, ventilating windshield with full equipment, Including Jiffy curtalna. If you have not . tlgated thl wonderful car you will do well U let na show It to you at once. Every piece of this car means a guarantee of satisfaction. MAXWEIili 5(M1 $1,075 If you want the "handsomest thing on wheels," regardleaa of price, you'll select the Maxwell "5 0-0." United Motor Omaha Smith's New Garage is One of Omaha's Show Places Ouy I Smith has fully completed his new garage at Twenty-sixth and Far- nam atreeU and ha Installed absolutely new furniture and has moved what car he had on hand from the old garage to the new one. The new garage I on ot the moat complete In the welt and 1 surely the moat modem In construction. The structure Is three stories high and Is built of steel and concrete, the only woodwork being the window sill and panel about the ihow room. The fun damental aupporta of the building are of ateel and all them reit In aolld concrete. iFly beam, floor beam and supports and. the floors themselves are all oltd con crete. The entire building contalna 6,000 feet of floor apace and It I possible to atore 200 cara within without hindering the how room or the repair departments. The basement 1 equipped to store seventy-five oar during winter month and other times when owners do not wish to retain their cara in their own barn. Mr. Smith has already received requests for storage apace In his new garage for thta winter and before the fall 1 muoh far ther advanced he anticipate that he will have received storage order for the full number of eventy-flve cars. The front show room la the most notice able portion of the structure. It la con crete, as the rest of the building, with the exception of the floor. The floor la of tile, whloh rests on the underlayer ot concrete. Mahogany finished panela sur round the room at even spaces and add to Its attractiveness. The office furni ture la strictly new and Is of solid mahog any. Several private offices open Into the show room. The show room Is lxty-!x feet square so that several car can be placed on dliplay. The show room I lighted In a novel way. Instead of the ordinary lights hang ing from set piece or ohalns, the Incan descent lamps have been set within the. moulding all around the room, around the two supporting poit and around the upper, window sills. The lamps are not In view and can be seen from no po sition, 'but the bright rays emerge and light the big room in a moat complete manner. Thus every cor can be seen from every point ot Advantage because the disturbing element of shadows is en tirely eliminated. At night the show room, with Its hid den incandeacenta furnishing the bo ft light, U one of the moat beautiful eight In Omaha. It has much the appearance of the theater -stage, completely Illumin ated, but with no lamps In sight. The cars can easily be seen from the street game at Lincoln this tall. Ot course the Minnesota and Iowa games will attract the largest number of motorists, but graduates of the university and those who have chUdren, at, 'the school, will bji sure to make the trip for every game. C. R. Hunt, hi son Fred and Mr. and Mrs. L. W. Nile of AUantlo, la., motored to Omaha last week from their home, Mr. Peroy Ualleck of Atlantlo passed through Omaha on his way home from Colorado In hie car. Automobile row la looking like an au tomobile show thl week as a result of the decorations of the dealers out of def- ference to Ak-Sar-Ben. A great amountl ot money was expended by the different dealsrs In order to make their ahow rooms look well for the visitors and no one who haa made a trip up the row can deny that every individual show room Is looking Its beat The Traynor Automobile oompany re ceived a carload of Abbott seven-passenger car last week. Tho first ship- mint of the lSi six-cylinder Abbotts Is expected this weok and the Traynor brothers anticipate that Ak-Sar-Ben vis itors will contract for the entire lot be fore the festivities have been completed Several of the dealers are displaying an open chassis In their windows with the motor running constantly. The sight OUT I SMITH, and passersby are compelled to stop and admire., In the rear part of the ground floor la situated one room of the repair depart ment. Elementary repairs are made down stairs, but If the break Is a bad one, the cars are rolled onto the huge elevator and lifted to the top floor, where a small machine shop 1 In action at all times The ' repair department Is completely equipped with automatlo machinery io that almost all repairs are relatively simple. Partitioned from tho machine ahop on the third floor Is the paint ehop, where cars are painted and docorated. On the second floor I b. large garage room whloh will hold approximately ilxty oars. Car that are In constant use and are Only left in the garage by their own ers over night, or while they are absent, are kept on the second floor. Oneof the advantages of the Smith garage la the runway from Twonty-alxth street to the second floor. It la ponlble to drive onto the ground floor or the second floor from the street level and the elevator Is only t-ecesiary to convey cars to the top floor or to the basement. The Smith garage Is the largest Omaha garage at present and Is the most fully and completely equipped and the most modern and fireproof In construction. Tho day of the barn-like garage la passing and Mr. Smith was quick to see it and haa built hi big building as a result. ATony moro Omaha dealers will build large atruoturea In the very near future, but Mr. Smith was the first In the field and will undoubtedly prove the old adage "The early bird catohes the worm." ot revolving machinery Is always fas cinating to prospective automobile buyer and the Omaha dealers prepared to ac comodate that fascination. MJiy changes hay been made along automobile row since the last Ak-Sar- Ben and many visitors who have not been In Omaha since last year's exposi tion were filled with wonder at the rapid change for the better, Many of the concerns aro in new homes, whloh loom up more like an office building than a garage. At the west end ot the row are the three biggest buildings. The Drununond Motor company and Quy L. Smith occoupy large three-story affairs while the Btudobakor's big four story branch house Is so near completion that It appears to be occupied. Laurence and Jack Traynor are baok In Omaha after attending the race In Norfolk, where they hud a National car entered. The Traynor' car was driven by M. H. Williams, foreman of their garage, who Is a registered American Automobile association driver. Th Na tional car was second in every event, and in one relay of a fifteen-mile event the car made the fastest time ever mado In thl part of the country on a half-milo track. Williams made, the five-mile relay In 7:22& The car which succeeded In de feating William In every event was also a National car and an Omaha car. ana ton Morris, a French driver, pushed Lem It possess an those qualities that, com bined, make the "Blx superior In a big car, and without all of which a "Six" may bo no better and perhaps not as good aa a well made, carefully adjusted "Four." MAXWHLTj f25 9700 This Is a real automoblle-r-tull 25 horse power, bloo-cast motor; 103-ln. wheel baao; same size tires all-around, 80x3 M; tuH.6-paa-senger body; 3-speed selective transmission; cone clutch; worm and sector steering gear; left-hand drive; center control; magneto all the features ot a high priced car. It was designed to meet the Ideas and the , needs of tens of thousands of discriminating buyers not beginners, but experienced mo torists who must consult tho purse and yet who detest and decline to wear a uniform and aro willing to pay a little mora for a car that la a lot better. whether you Intend to Invest one or more thousands or only a few hundred dollars la . a motor car, you'll not have to look further than the Maxwell Una to tilt your requirements. Company, Hill' big National raoer over the tape few Inches ahead of Williams each time. Hill's car la a specially built racer and Is well known on the streets of Omaha. v It. N. Howes, who recently secured the agency of thn Stevens-Duryeo, has been making agents of the more expensive cars hustle since he started to handle the Stevens exclusively. The Steven has al ways been popular In Omaha, but former agents did not push sales effectively enough and other cars began to super sede It. But since Mr Howes' arrival In the game, the tune has been changed and the Stevens Is oertaln to become one of the moat popular ot the larger cars. The Ford company's brancn factory In Omaha la making preparations for a land office business this week. The Ford house will act as the home of many farm ers who will be In the city for the fes tivities and will store their cars In the Ford garage. Lee Huff Is working hard with his Quick these autumn days. Tho Bulck Is a popular little car and Is especially so with the farming class. Mr. Huff ex pects a hundred or more of farmers who have purchased cars through, him to be in the city to witness the big parade. The agents along the row are becom ing more optlmlstlo of late. The corn. they And, was not as badly burned a was at tint supposed. Farmers from northern parts of tho state wero ap parently affected very little and are pur chasing cars In a manner that make the agents dream peacefully of night. Automobile agents In Omaha are Jubi lant over the action of the Commorclal club In endorsing the Lincoln highway. Completely equipped f. o. b. Toledo Phone I 18-23 Fourth St., Council The The endorsement assure the Lincoln Highway association ot moral and fi nancial support In Omaha and If a similar reception Is received In othor cities, nothing will compel the association to change the route and Omaha will get all the benefits of overland travel, which will be sure to Increase as soon as the highway has been started. One of the most curious appearing auto mobiles seen In Omaha In some time was -brought here by Princess Victoria, who claims to be the smallest woman In tho world. ' It Is a big Cole with a runabout body and Louli XVI coupe, top set on tho mechanician's scat In the rear. The llttto princess ccuples the coupe, while tho chauffeur drives the car from the outside, with all the statellness of any dignified member of the' peerage. The princes and her car will be In the floral parade Tuesday. Although his establishment la on lower Fornam street and he falls to get the advantages of tho row, J. A. Freeland, president of the Freeland Automobile oompany, la making plenty of noise that brings him tho business. He has recently eeuuroa me agency ot ine Hpaloung, a new car that Is proving Immensely popu lar, and he Is doubling his efforts. He still handles the Midland and sells many machines of that make, especially of the Blx Six. The Electric garage, although in the outskirts, at Fortieth and Fnrn.m streets, stores as many care as any other garage In the city. The Electrio garage makes a specialty of storing over night elect rfo cara and recharging them and making nominal repairs, and delivering the car to tho owner's 4oor each morn ing for a certain monthly charge, and many purchasers of electric vehicles have taken advantage of the opportunity. Wt MjS &RmBmm With Cray & Davis electrio Yw ji jP .d&SBtBBMM starter, and generator 111 I 50,000 cars OR from every indication and lJ from orders on hand wo could I i double our 1914 production -A. make 100,000 cars and still be befiind in orders. Wo have on file immediate shipping orders for over 10,000 cars. The new Overland has been on the market for less than ono month yet in that short time in 30 days we have received orders for one fifth of our entire 1914 production. For example: Away up in a very mall town in a remote corner of tho great northwest, a dealer had contracted for 40 Ovcrlands to be taken during the next twelve mouths. This is a big order for that section of the country. The publication of our announcement- (lost month) brought him such an over whelming batch of cash orders that he came straight to Toledo to literally-beg for more cars. He stated that he would take the attire shipment of 40 cars in one month instead of twelve months as originally contracted for On the other hand our dealers in the large centers would take 500 cars apiece right now if we could supply them. But 150 a day is tho very best we can do at this time. And these 150 per day ws are carefully and equally distributing all over the country. Such selling records have but on meaning. Such a demand must prove to you beyond all doubt that the Over land is the most economical and prac tical buy on tho market. Black S51 Van Brunt Automobile Co,, Distributors Bluffs, la- Willys -Overland Company - - Toledo, Ohio Underslung Cars Have an Advantage Over Other Kinds A novel contest was pulled off the other day between a Regal Underslung and an other car of greater horsopowor, wherein tho Itogal driver not only caine out with flying colors, but gave a remarkable demonstration of underslung construc tion. Two enthusiastic motorists ot Chicago met at a Michigan summer resort and a friendship quickly sprang up between the two, due to their mutual love for motor ing. Soon they wero Indulging In the usual argument as to which possessed tho car of greater merit The owner ot the Regal Underslung proposed that, to settle the matter, they have a ten-mile "follow the leador" race. Speed was not to be a consideration, It was simply a matter of the other car following the Regal The proposal was eagerly taken up by the other and they were off. The Regal driver led from the hotel to the village, splanshod through a stream and climbed several steep hills with tho big cor al ways close at his heels, while the driver of the latter allowed his complacent grin to enlarge as each succeeding obstacle was surmounted and he was not yet "stumped." Dut the test was not aver, the leader had one more trump to play, In fact It was one he had banked on to bring him victory and tho minor attfRts were but to make his victory more bitter to his contestant The two cars were rolling along the road headed toward the starting point whe,n suddenly the leader swerved to the edge and started down a Bteep forty-toot enou laamuai i IK II Not And why not? Look at the- in creased value and the decreased price 1 The motor is larger but the price ts lower. The wheelbase is longer but the Price is lower. The tires are larger but the price is lower. The new car has electrio lights throughout even under the dash but the trice is lower. The body is designed with cowl dash and flush U doors with concealed hinges but the price is lower. It is magnificently finished in dark Brewster greeu, trimmed in polished nickel and aluminum, running boards and wheels to match but the price is lower. , Then there are Timken bearings, a jeweled Stewart Speedometer a larger steering wheel, and deeper upholstery tut ths price is lower. Never before such value for such a price! It is conservative to estimate that on the average tho new Overland costs you 30 lb less than any other similar car made. And a production of 50,000 cars is the reason. Get, in touch with our dealer.1 Arrange for an immediate'demonstration. September and October ore the finest motoring months in the year. If you are thinking of getting a car negotiato today. Make your appointment now bank. The car tipped at an angle ot about 33 degrees, but readied the level safety. Looking: back the Regal owner' saw the other car standing on the road above, the driver had Jumped from his seat, and run part way down tht slope expecting to find a wreck at th bottom. He was gaxtng open-mouthed at the car that had remained right aide up 'throughout the steep descent When it finally dawned upon the as tpnlshcd would-be rescuer that what he supposed was an accident was In reality but one of the stunts, he throw up his hands In horror and conceded the con test on the spot realizing that none but a car of underslung construction could ride such a grade and not turn turtle. COMMERCIAL MOTOR VERSUS HIGH COST OF FARM PRODUCE "The most interesting feature of this fast approaching era of Improved roads and tho commercial motor, Is their cer tain effect In the cheapening of the cost of farm produce to dwellers In the cities," says C. W. Martin, manager motor truck tire department, the Goodyear Tire and Rubber Co., Akron, O. "The delays and cost of transportation have prevented tho farmer living some distance from a distributing point from marketing his produce profitably. With soft roads and horse-drawn wagons, fire miles Is the average limit beyond which the green goods ot a city's supply cannot be drawn. With good roads and mechanical transportation all the courts try within thirty miles or more is avail able for truck gardens. Fruit and vege tables can be profitably produced ovei a torritory many times larger than when hauled by horses. The Persistent and JaOTclous Use ol Newspaper Advertising la the Road t Business Success, shl 010 Farnam St., Omaha, Neb. Phone Doug. 8207 Brewster groan b4y alckel and alnmlaaaa triauniss Deeper npholstery Mohair top, cortalaa ad boot Clear-vision windshield Stewart speedometer Re&rlc horn Hash D doors wilfc concealed blages J. M. Opper, Dist. Mgr. 1122 Farnam St. -T n i ri v