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h Hew Studebaker Building a Splendid Modern Structure
WE FACE BRICK
0 THE
4 $itbaker Building
75
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y
THE OMAHA SUNDAY BEBi SEPTEMBER 28, 1913.
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MANUFACTURED
BY
Hydraulic Press Brick Co,
DISPLAY ROOM
Wi 0. IV. BUILDING
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Panf
Co
110 Ml 07 rfawiev SfKef
The new building of the Studebaker
Corporation of America at Twenty-fifth
avenue and Rnrnatn street, Omaha, which
was dsslsned by John Latonscr, Archi
tect, will be Uied exclusively for Stude
baker automobiles. , ho company wjll
besln moving Into the new building Im
mediately after the Ak-Bar-Ben carnival
The Studebaker building la by far the
largest aha. fcst'of'Ha kind In tile mid
dle west it Is built of "pressed brick of a
reddish color, trimmed lavishly with
cream terra cotta. Titers will be lis feet
j of - largo plato grass 'show windows. The
sample floor will measure 70x75 feet.
The floor ls.';ot teitasio; - the w'ppdwork
mahogany and' the .walls finished In old
rose. .t ,
Resided "ithe "show ' room oh he first
floor w!U"be.tthe Manager's private-office
and general offices, three' toilet
HEW STUDEUAKISR, BUIUHNO ON WEST FAItNAM STREET.
testing floor measuring
rooms anil
65x65 feet
A new departure In this part of the
country s that there wll be no driveway
in the front of the building, there being
only ono driveway, which' Is' from the
Twenty-fifth ivtnue side. The freight
elevator Is one ot the largest of Its kind,
measuring 10.6x26.4 feet 1
The second floor will be occupied by
the repair shop and repair parts depart
ment, It betng the Idea of the company
that absolutely any part for Studebaker
cars can be secured at tho Omaha branch.
For this. purpose a utocki.of iom $t000
to $50,000 worth, of repair parts will bo
carried in tho new building.
The ..third . and fourth floors .will be
used H exclusively , as. storage, space for, I
cars.
The entire building contains. E7.&M
square feet ot Yloor space. No general
repairing, except on Studebaker cars, no
pointing, trimming or other repair work
will be done at this bulldtag. The lata ox
tho Studebaker corporation In Mqurlnr
siich a building is purely for the service
ot; present ana prospective owners ci
8tude6aker cars. This IS In libs with
the company's policy, new branch feulU
lnfcs having been opened this summer at
Minneapolis, Dallas. Atlanta, St, Louis,
Detroit and Ban Francisco.
Tho personnel of tho local organisa
tion will remain the same as In the feres
ent quarters; I A. Keller. being man
Ager; J. C. Qerspacher, assistant manager;
C. M. King, cashier, and Frank Hanson,
superintendent The Ii It Wilson Auto-
mpblle Company, Farnam street, wilt
continue to act as local dealers for all
models of Studebaker cars.
FOSTER
barker!
COMPANY
INSURANCE
jfx o. vpsrsr.
jeszne yB
FIRE LIABILITY.
Occident
AUTOMOBILE, ETC
1c" i
BRAN DEIS BLDQ
PHONE DOUGLAS 29
Studebaker. Exports
Light Six Machiiies
All Over the World
. Amazing as havo been some of the
Arfrerlcan autbmbfille values, when an
nounced in the foreign market there has
been no sensation ipfc recent years ' similar
export, -rdtir'k?t Jf the itiotfarti American
light "Six."
tn Europe; 'Australia, South America
and South "Afrlc, as well as tho orient,
"Sixes" have formerly been regarded as
thft prerogative bf.As'extfejne'y wealthy,
In EuroDai Countries "Slkea" ha'va been
tho vehicle io roWlt and hae beea'i al
most excluslvaj lattice. - m -M r
"We haveVreceiyedusome raus)g let
ters from our dealers abroad, 'following
their receipt of their flrsf. shipments of
'Sixes,'" rays Sales Manager Benson of
the Studebaker corporntlpn. "Many ot
tnem are, too, ,from dealers tp whom the
PR was well known In specification and
technical details. Apparently we have.
unocKea tho props from under .all their
cBiaojisnea taeas o. automobile possIDJUn
';Our .distributers- In. Psru ms.de .ue-ot
thejr first "Six' In playing a rather cruel
practical joke on their competitors In
Lima, most, of whom represent lines of
European manufacture.,
"They removed the name, plate and
hub caps from the car and placed It In
solitary majesty on their1 floor. Then
they invited the ether dealer In. and- let
them, go ,ve -the,, can thoroughly Inside
t"Wht o you think of itr -aslced
Signer Fancarvo, our representative.
They alt talked it over and agreed that
with Us eleqtrlo lights, starter and horn,
Its large tires, Immaculate finish, six-
passenger body and stx-qyllnder motor.
the car must be priced somewhero around
i.MQ librae, N.MO. , .
"When thb Jury had handed down this
decision, Slgnor Pancarvo produoed the
hub and name plate, and put them into
place. . This: .opened the eyes .ot,' several
ot the .Wiser ones, who knew ef ' th
Studebaker 'Six' and Jtad heard of its
vogue In Tho' States.'
"When they realised that they had fees
stung into putting so high a'fHrurs on
would sell at a pries below most ef tns
'Fours' they' themselvcse, were handling.
somo ot them broke into loudt lamenta
tions, whjile -others covered thtlrs con.
fusion by-fkeodlrHr a thh-sty.
the nearest 'Posada,' "
.peistoivto
Six Cylinders
Six Patstngirs
Slutnc Starter
Ettctrlc Lights
$1550
"Look. Around To Your Heart's Content,
v : bu'U Surety Cojne Back"
YourStu.debk'cf dealer is not only trilling, but glad, to Jiave(you 'Uobk arouftd". "
iftouhaye, seen the Studebaker "SEX". ; -.
He raeanirhsth says. He feels perfectly safe, - .
There inoihing in the market that can win you away, ' , ; V' y
It is not easyfor him, orfor us, to tell tl?e simple truth about.th'e car without licm- .
ing to indulge in braggadocio. '
Because the simple truth is bound to sound disparaging to competing cars.
lower price and a!n noth- Practicaliy every other Six' with ,
inff in the hioher. r wVitrK vnn nrlll rnmnt,M 1 '
do
The Question of Price
Let's assume .that you
"look around".
The' first thing-, you discover
is that the Studebalcer '?SIX"
is in a price division, all by
itself.
You've got to begin several
hundred dollars higher up in
yidr hunt for"'i car com--parable
-mth it;
Check One for the Studebaker.
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The Question of Size
You are astonished to discover
that the lesser price of the
Studebaker is not explained
by a lesser size.
The Studebaker "SIX" is a
normal six which means a
six of the most generous pro-
. pprtions.
A seven-passenger six, in other
words, (if used to its utter
most) with perfect freedom of
movement front and Jjack.
intr in the hicher.
Check Two for the Studebaker.
The Question of Beauty
There are those who contend. .
. that the Studebaker is., the
handsomest Six on the
, market,
Never mind that it. tV tt dis
tingulshed-looking Six at any
rate. - ';
There arc none more beautiful
none more graceful. - -
So vou won't be won away oa
that, score.
Check Three for the Studebaker.
lis Question f Workmanship
pear in mind that you are sup
, posed to be hunting for some
thing that will justify you in
not buying a Studebaker.
And immediately you encounter
, an insurmountable objection
to buying any other car.
The Studebaker "SIX" is a-
manufactured. Six.
which you will compare it'
is u aiifmvieu oix.
We mean by this,; Sixes: which',
are no larger no more beauti-'
ful, but which sell for con
siderably more.'
This almost ends the hunt right
here, doesn't it?
Add fifty points to the other
three we've checked for the
Studebaker.
The Question of Fitness
Studebaker will build, more
Sixes than anyone else in the
world this season,
Almost as many as all the other
makers combined.
That accounts largely for the'
price. -
It accounts also for that ac
curacy without which a Six
is a dangerous experiment.
It accounts for mechanical
niceties and full jeweled work
manship which amaze you at '
tne btuaeoajcer ngure.
So you lose nothing here in the
Buy k Because It 's a Studebaker
We say to you what your dealer will say t6 you
Look around to your heart's, content, you're bound
to coine back".
You'll buy this Six because it'c a Studebaker "SIX".
You'il buy it because its superiority will be forced upon
you py comparison. '
8S5 Studebaker "257 $1200 Studebaker M3S
( STUDEBAKER Detroit Mich.
Direct Ficttry Bnieh E. R. Wilson Anil mibik Ci
aoae-328 From St, Omhs. suae Farnam St., Ixcl Dealora
SIX
1550
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L R. WILSON
AUTOMOBILE CO.
LOCAL D E ALE RS I
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LATENSER
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632 Bee Building
OMAHA;
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Persistent Advertising is the Eoad to Big Returns
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