How Electricity
EMPRESS
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MYSTERIOUS DAVIS
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Admission, 10 c
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AMERICA IS AM "OUTDOOR" NATION
Cusack
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20th and: Harney Sts.V Omaha
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Advertising Concern
Big? doiinant painted displays; electric or
illuminated signs constantly at work in
all parts of the city tell the advertisers'
ory briefly, attractively and convincingly.
We -furnish copy, sketches.; plans until you
-
THE OMAHA
Banishes Night
FROM SIXTEENTH 8TREET.
THEATER
THE THEATER BEAUTIFUL.
EXCELLENT VAUDEVILLE
AND FIRST RIN PHOTO PLAYS
CONTHIOIS PE1F0UUICES
The Oily Place to
BIO AK-SAR-BEN WEEK ATTRACTIONS
THE
ARABIAN
Wrf Wigf hrs r Co.
VreMBtta Wf!K O JOT ITWUW
BILLY BURKE
rat wxotKXJr gawirg.
Itastrved Seats, 20c
SIGNS
SUNDAY BEE: SEPTEMBER 28, 1913.
FMM I A. M. Ista 11 P. M.
So in tin Formton
IE1T WIM IMS &
say O.- K.
from Streets of
BB 5 wTk
sakKaiiiHMfcSMLvfBfl
SIXTEENTH STREET LOOKINX3 SOUTH FROM FARNAM STREET
Eleotric Street Signs
Lighting Effects for
On of th mtit helps to th down
town electrlo signs In Omaha Is tho
width ot Ita streets. This gives perspec
tive and makes mora room for' the con
atantly growing number of signs, for
Omaha la rapidly becoming tho heat
illuminated city for ita size In th coun
try and already makes a showing with
the, "bast of 'em." '
Travelers from all ovar the country
remark on the variety and the splendid
array of bulbs In Omaha. Bulbs ot all
colors of tho rainbow that twinkle for a
fleeting second and fade, streamers of
lights that writhe enakowlae around
columns may be ' seen any night In
Omaha.
Electrlo dsns that hava trained bulbs
that form shapes, that seem animated
and take various forma do marvelous
"tricks."
It haa only been In the last few years
that tho value of electric Hints have
been noticed much In the advertising line.
Before that time their, usefulness was re
striated to the lighting ot homes and oc
casionally they were used as street
itghta. Then somebody was atruok with
an idea, He mad the remarkable dls-'
every tbat It you arrange two or three
bulbs in front of a elgn and turn on the
Juice at ntght a person oould read that
ign. Flushed, with the result and some
what proud of tho discovery, the Inventor
thought if he placed a stream of lights
around the sign, the effect would be
mora artistic. Then soma one came for
ward timidly and Introduced the colored
bulb. Some one else Invented an alpha,
bet with sookets wherein bulbs might, be
tMerted. Mai satlsflea.wttH.thaUthe raer.
chints demanded something "different"
.and ty 'get .It. Thi timeline 'wire
.frame cam forward, .atetted - Here and
there with lights of various colon that
WVed and ded with great animation. ,
Kept am Aatravmelafr.
Bo, from that first discovery tho. electric-sign
haa gained momentum and bulk
just m did the snowball that started from
the top of a hllL Signs aro now supplied
with shooting comets and moon rlsea to
advertise certain brands of merchandise.
The design, it is true, haa no mere bear
ing en the advertised goods than the
The Store With the Electric
Sign Attracts the Trade
The Electric Sign a business getter.
Its brilliant gleam is on duty during the dark
hours; searching out new customers and im
pressing your message upon them. It will
strengthen, your hold upon old customers and
will add many new ones. It is the cheapest
and mosteffective of outdoor publicity.
Omaha Electric Light & Power 6b.
i.srtsMii iiiwwm aniitsaWsTiiMsJisttii
Are a Great Help in
W inch Omaha is Noted
costume worn by the burlesquo chorua
blonds with tho scenery, but aro Intended
to attract attention.
All up and down the principal streets
of Omaha one may see a display of bril
liantly illuminated signs that Is not
equalled in any city of Ita site In the
country. Some of the signs here are
equally as large aa those found in
cities llko Chicago, New York? or St.
Louis and other largo cities In the
United Btates. It la Impossible also to
find signs any more "flashy" anywhere
than they aro here.
Whenever a stranger cornea Into a
city, naturally the first thing he looks
at la signs; and he mentally remarks the
supply or the lack ot supply. Also, the
prosperity of a city literally shines at
night In Ita signs. One ot .the first Im
pressions a stranger ha f Omaha la
the width of the streets and If It Va night,
with the signs twinkling, he draws a
deep breath, unconsciously noting the
roominess" ot the streets ii'.d the vast
difference a Wide street gives to signs
in comparison to narrow" streets.
Tit Improvements of signs have been
so gradual and steady that It la, perhaps,
surprising to many to learn there, are JS
per cent more electric sign In Omaha
now than at thla tme.1at year. . .
OMAHA WITH MM THMTERS
(Continued from rage Two.)
Omaha and as long au the policy con
tlmies the. Orpheum Is certain to nave
a profit .on Ita, Woks at tlu ad e is
season. 1 ' - V
A .ciiassa was made. In, the urleiu
cneWln Omaha -this fast' LaSt 'yW
two houeetf ployed hriro ad 'by'tho op
position hurt the business of both houses.
As the situation was approximately the
same In other cities of the country the
two competing circuits got together and
mado arrangements to eomblno and sup
port one hoUao in each city only.
Burlesque nt the Oayety
Tho Oayety holds the only burlesque
franchise In the city, but the oxtraor
dlnory merit of tho attractions pre-
sentod satisfies Omaha completely. The
mwtiim win.
Omaha
iMBKgMilllllliilill
Oayety has booked attractions, and will
book moro of the same caliber, thnt
were alrtctly musical comedies. Tho ac
tivity of Manage Johnson, who knows
tho theater game from tho ground up,
brought the ahows into his hoUao nt
tho lower prlco and Omaha people were
benefited just to that extent.
Tho Oayety Is called a burlesque house,
but it could well be called tho home of
musical extravaganza. Burlesque Is a
rather bad name, because it la likely to
Imnlv shows of n. shady color, ns It did
sovoral years ago. But the Oayety haa'
lonsr slnco overcome that handicap and
It Is only a stumbling block to visitors
to our city who aro Ignorant ot tho
policy of the Oayety management.
Eva Lang, who la ploying at tho
American, Is an old favorite in Omaha.
Tho attraction Eva Lane has for the
Omaha people is truly miraculous. 'No
other actress can boast' the record ot "
Eva Lang. Tear after year Eva Lens
and her companies have played before ,
Omaha audiences and her popularity
lias never fallen. Her supporting com
panies have always been legitimate)
actors and actresses who hava experi
ence and talent. Miss Lang's company
this year Is exceptionally strong and
her repertoire will be the best she ban
ever played, '
Empress ts Popular.
The sixth house!, whlchi Is enjoying
the popularity of Omahai is the Em
press. The Empress is purely and aim
ply a theater. It Is built' lrisuch a de
sign that it has more ot tho thaatar
appearance than any 'oiiher house. Tie
Kmtfresa' was opened Haf t December and
has been Haying four shows a day to
capacity hues ever since. The Ejn
press was oyen all 'through the hot
weattser , d' was net affected in the
!M Upl that tW'aaw MN nM ssjit
The KwijH-eeV eiayv ' fbr ata of
vaudeville that, atefceuch not ot the
same standard of the Orpheus, are
more than worth the output ft the
dim admission price; In addition first
run pictures are sliown. The theater
Is open- from noon until It o'clock and
there ore people viewing the show
constantly.
Later in the year the Empress Gardens,
a carbaret show, will be opened In the
basement of the theater butldlnar.
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