yi Magazine for youv Reading Table
CONTRIBUTING EDITORS' PAGE
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kHREE questions
and one assertion
have assailed me
from every quarter
during my stay in
the United States.
Thev are as follows: Whv
does the United States have
so small a share of South
American trade? Is Brazil a favorable
field for the American settler? Is it true
that the Yankee is hated in South
America? AND Brazil is too hot for a
Northerner to live there.
I gladly avail myself of the opportu
nity to tell the plain truth about these
propositions ; and, in sorrow rather than
censure, I hasten to say that the most
intense heat I ever experienced was in
America around the Fourth of July.
The question of existing trade conditions is not so easily disposed of.
Here are some figures that should prove instructive: During the fiscal
year ending June 30, 1910, the United States imported Brazilian
products to the value of $108,154,491 and sold to Brazil only
$22,897,890 worth. During the next year the figures were: imports
$100,867,184, exports $27,240,146; and in 1912 imports $123,881,644,
exports $34,678,081. That you are on the short end of the bargain is
intensified by the fact that the United States bought during these three
years ONE-THIRD of Brazil's entire output, but sold to us only about
ONE-TENTH of our imports.
Great Britain and Germany can tell a different story. In 1911 British
imports from Brazil were worth, roundly, $47,250,000 and her exports
$85,000,000; while German im
ports were worth about $46,
500,000 and German exports
$44,000,000. Statistics for other
years are relatively the same.
Needed More and
More Ships
HPHIS state of affairs may be
ascribed to two main causes.
In the first place, there is no
American steamship service be
tween the two countries. A line
running mostly freighters
Brazilian owned and operated
connects New York with our
ports; one English company
runs boats by way of New York
to our Northern ports only, and
another connects New York
with Rio and the Southern
ports. This completes the list.
The American flag does not fly
from a single vessel regularly
engaged in the Brazil trade.
The appearance of the Stars and
Stripes in the harbor of Rio de
Janeiro is a rare event, whereas,
during the year 1911 alone,
2,641 British and 1,024 German
vessels entered Brazilian ports.
We of Brazil and the United
States need ships and again
ships. There is no excuse' for
delay, because Brazil, with her
ports on the Atlantic, is one of
the few Latin American coun
tries that will not be brought
nearer by the Panama Canal.
The American manufacturer
does not seem thoroughly to
have studied the needs of the
Brazilian buyer. The commer
cial agents who visit our court-
SOUTH AMERICA TO
NORTH AMERICA
By Dr. Lauro S. Muller
Brazilian Minister of Foreign Affairs. Special Envoy
to the United States
After All, There's No Bath Like One With
Palmolive Soap
NOTE how rofrcshed and invig
orated you fcol after using it.
Palmolivo Soap is ndolljjht
f ul clcansor and has all tho soothing
and beautifying properties of im
ported palm and ollvo oils.
We have doubled tiieir value, in Palm
olive Soap, through our exclusive blend
inq process.
Tho frcon color of Palmolivo is
duo to palm and ollvo oils noth
inir olso.
Vo send to tho Orient for theso
oils beeauso thoy'vo lecn recognized
as best for moro than 2,000 years.
World-famous beauties of history
B. J. Johnson Soap Company, Inc., Milwaukee, Wii.
Canadian Factory i 1 55-157 OeorE St., Toronto, Ont,
PALMOLIVE SHAMPOO mnth hair
In.trout ami healthy ami U excellent for tba
calu. It rtnves out eaully ami learee tho hair
oft and tractable. lTlee, AO cent.
PALMOLIVE CACAMeleantee the pore
of the tktn and add a dellf htfol toarh arter
theuaeotraliuollToBoap. lYIce, 60 rent.
N. B If yKi eannot rt PalmolWf CrMm er Rhftmfmo
f ynr knl itaWr, a fwll-.lt rcrkaseaf alia wtllbe
prtl4 e r ( price.
try often do not speak the
language. The samples they
show have not been modified
to meet special conditions. If
you ask a German business
man in Brazil whether he can
supply any object under the sun, he will
say Yes and, if necessary, he will cable
instructions that a sample be manu
factured and shipped. The American
commercial agent will proclaim his lack
of interest in goods that his firm does
not happen to have on its list. Further
more, German and English houses are
more willing to extend credit than is the
average American in our midst.
Brazil has no prejudice against buy
ing her wine from California, her shoes
from Massachusetts, her steel rails
from Pittsburg, her harvesting ma
chines from the Middle West, IF the sellers of these products send
canvassers able to demonstrate their equality, and can make prompt
shipments on equal terms.
My faith, however, in the coming era of friendly intercourse be
tween the United States and her Southern neighbors is unbounded.
It will soon be generally realized that the Brazilian Republic presents
one of the most striking opportunities for development on a large scale
that the world has ever known.
Brazil needs foreign capital and, even more urgently, foreign energy
and initiative. In the same spirit that the United States looked to
Europe a century ago for the best type of immigrant, we look now to
the United States for colonists that will help us to grow.
This is the sort of country
for a young man to have a
stake in. While there is a chance
for every one, it is .the young
man with a long future before
him who may expect to reap the
greatest rewards. It is not nec
essary that he should have
much capital. One or two thou
sand dollars is more likely to
be the nucleus of a fortune in
Brazil than anywhere else if
an American has the handling
of it. I am led to make this
statement by my high opinion
of your constructive imagina
tion, your instinct for business
and your capacity for work.
Nailing a Falsehood
(7JET rid of the notion that the
North American is, or ever
has been, unpopular in Brazil.
I wish that every reader of this
magazine could realize the
genuine enthusiasm that was
aroused by the visit of your
fleet in 1908, on its cruise
around the world. The sailors
were taken to the hearts of the
people of Rio, and newspaper
accounts of jack-tar and citizen
making merry arm in arm were
not exaggerated. That does not
point to fear and distrust of the
"Yankee." Quite the contrary
is true, in so far as Brazil and
her great neighbors are con
cerned. If South America is willing
and anxious to be discovered by
North America, does it not rest
with the United States to meet
South America half way?
used them to keep tho skin soft and
smooth.
Use moro than moro soap uso Palm
olive. Lot your skin havo Palmolivo
Protection. Infants aro bathed with it
lecauso doctors know it can
not hurt tho most tender skin.
Palmolivo lathers iu hard
or soft water. 15o tho cake,
and nwwt economical beeauso
it lasts so long.
Don't uso merely- "soap"
wnen numoU! is som uy
dealers everywhere.
Scud two So stamps
for free sample and
booklot. "The Easy
Way to Beauty."
COXTKNTS.C01rVltl IITKI. 1U13. 11V TUB AIinOTT & I1IUOOS COMPANY