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our
1914 Maxwell "50-6" $1975
Tha sweetest 'running thing on wheelo. Six-cylinder motor, bloc-cast, SO h. p. 130 wheel base;
electric tarter and lights; Bruce Ott body ; 5-7 passengers ; disappearing seats ; 36"x4j4 tires all 'round.
Luxuriously finished, long, easy riding springs and full equipment, including ventilating windshield,
top and Jiffy curtains even an electric cigar lighter. Left; or right side drive optional.
1914 Maxwell a354 $1085 $1225
Powerful, silent, sweet running; bloc-cast 4-cyllndcr motor; 111 wheel base; 33'x4' tires all 'round.
Left hand driyc, center control. Electric starrer 'and lights, at $1225. Three-quarter elliptic springs.
Bruce Ott body, ventilating windshield and full equipment, including Jiffy curtains.
1914 Maxwell "25-4" $750
The year's sensation. Four-cylinder, bloc cast; 25 h. p. motor; magneto; weight 1600 pounds; 103"
wheel base; 30x3Jtf tires all 'round; 3 speed selective transmission; full five-passenger body designed
by Bruce Ott ; complete equipment, including tire holders, ventilating windshield; top, Jiffy curtains.
Maxwell Motor Company
Incorporated
Detroit, U. S.
THE OMAHA SUNDAY JJKK:
AUG I ST 10, liUU.
e&soz?
THEY SAID what did they say? What mattered
what they said? They were competitors much
perturbed so what could they say? What must
they say being competitors much perturbed?
4,000 DEALERS will handle Maxwell Motor
Cora for the season of 1914. Season dated
from August first deliveries at new prices
now being made.
THAT'S OUR ANSWER to all they said. That
tells tha story. What is it they say about "he
who laughs last?"
MAXWELL CARS WILL DOMINATE the
trads for 1914 in the three, big classes which
command the greatest popularity.
THE FULL SIGNIFICANCE of the line "4,000
dealers," may not have occurred to you. It
means, in a word, that wo not only have tho
cars the connoisseurs' desire, but that we are
now ready to manufacture them in numbers
sufficient to supply the insistent demand.
YOUR DEALER SEEMS TO HAVE a kind of
sixth sense when it comes to picking the win
ner in the selling field from season to season.
HE KNOWS : He has his finger on tho pulse of
the buyer, his eyes on the makers all the time.
And ho seldom guesses wrong. The successful
dealer never that's why he succeeds.
THIS IS A FAIT-MOVING, qulck-forgettln
business. Watching it is like looking thru a
kaleidoscope. It is ever changing.
THE DEALER KNOWS nd you can't go
wrong by following his lead for, you see, he
is locking for the same things you Are seek
ingonly from a different angle.
HE WANTS PARS that sell themselves. You
never knew a dealer to go gunning, for trouble,
did you? Or looking for hard work?
NOT HE. HE FOLLOWS THE TREND of
fashion in. design, the progress, of the science
of metallurgy and manufacture. And when
he sees a concern leading in these, he goes hot
. foot after that line of cars.
,.,.
WE HAVE CONCENTRATED our tremend
ous factory facilities; r-arranged and re
equipped tha plants for economical produc
tion of automobiles in large quantities.
AND EACH MODEL WILL dominate Us
class because a better car better material,
better workmanship and better finish for the
same or less money.
DO yOU WONDER dealers are clamoring
for the Maxwell line for 1914? They would
belie their reputation for astuteness if they
didn't.
WHY, LAST WEEK we shipped the first 50
cars of the Maxwell "25" model to 50 points
in the United States, and invited all dealers
to come and see and try out this wonderful car.
THEY CAME, they saw and the new "25"
Maxwell conquered. It was great to see
their enthusiasm when the car, carrying five
dealers aggregating 1010 pounds, sped up
"Abbey Hill"- the stiffest grade on Manhat
tan and a double-S turn on high gear as if
it were on the level.
OVER AND OVER AGAIN they put the cor
to the test climbing the hill at all speeds
down to 8 miles per hour on high gear Just
a 'pullin' all the time.
BUT WE ARE DIGRESSING so enthu
siastic about that wonderful "25" we forgot
our text for the moment. Let's discuss the
entire line for there isn't a dead one in it
no model that is a load on the others. Each
is supreme in its class.
TAKE THE "50-6" for example now thor
oughly tried and proven. 1913 output all
sold. Deliveries of 1914 model kfb-hand
9-A
drive with right side drive optional begins
August 15th.
1914 PRICE is $1975.
THERE'S A LINE that will create conster
nation in the trade. They all expected it
would be $2,400 in fact we said o. That
was the price we had decided on, but
PERHAPS YOU'VE NOTICED there's a,
wicked war on for supremacy in this class of
car. We concluded that, so long as other
makers had started it we would give them a
real six at a real price and sea how far they
can go. Watch it it will be interesting
and the buyer will be the beneficiary.
IT WILL BE UP TO makers of $3,500 $4,000,
yes, and $5,000 sixes to demonstrate wherein
they give the difference in value.
AND WHAT ABOUT the manufacturer who
stuck to four for one season too long? Hav
ing himself fulled to progrc be would stop all
progress. He would sweep back the sea with
his tiny whisk broom I He protests that
folk will still pay $2,000 Sot fours nod
convinces no one but himself.
IN SEVEN PASSENGER CARS the six to now
supreme. It is not coming; it is here,
THEN THE MAXWELL "33" This Is, w
firmly believe, tha greatest car ever made in
the so-called intermediate price chws- a big
five passenger car for that great class of buyer
who wants all there is of comfort and power,
at a price he can afford,
1914 PRICE m $1085 without and $1225 with
electric starter and lights. Equal this if you
can-j-in a car of. anywhere near the quality, i
BIX)C.CA8T.MOTOR fourth year unchanged.
A motor such as you can't surpass in a $2000
car. And njl other feature equally excellent.
This car will lead distance all others in its
class, which is to say anything under $1500.
AND FINALLY THE "35M-th car the trade
has been talking about, looking for, waiting
for.
IT IS HERE WE ARE DELIVERING and
while we may not hope to supply all who want
them, we will be able to appease 30,000 buyers
during the next twelve months.
YOUR ENTHUSIASM will know no bounds
when you see and ride in this "35."
THIS IS A REAL AUTOMOBILE full 25
horsepower, bloc cast motor; 103" wheel base;
fame size tires all around, 30 x 3; full five
passenger body; 3 speed selective transmis
sion; cone clutch; worm and sector steering
gear; left-hand drive; center control; magneto
all the features of a high priced car,
AND AT A PRICE no other maker has ever
before been able to produce such a car
$750 plus the freight.
THE RESULT OF MORE concentrated exper
ience, engineering and metallurgical knowl
edge, manufacturing skill and 'financial resour
ces than any other, this car justifies our efforts
and fulfils our fondest hopes.
IT WAS DESIGNED to meet the ideas and the
needs of tens of thousands of discriminating
buyers not beginners but experienced motor
ists who must consult the purse and yet who
detest and decline to wear a uniform and are
willing to pay a Jlttle more for a car that is
a lot better.
WE WILL BUILD 30,000 of this model; 12,
000 of the "35" and 2,000 to 3,000 of ths
Maxwell 50-6 m the next twelve months.
THAT'S SECOND LARGEST in the world
and still we ore not satisfied. Watch the
Maxwells.