Omaha daily bee. (Omaha [Neb.]) 187?-1922, July 27, 1913, NEWS SECTION, Page 9-A, Image 9
THE OMAHA SUNDAY lUuti: .JULY 27, 1013. D A REIM ' TALKS IMPROVEMENTS Tells' What Has Been Done by the Cadillao Company. IN ADVAUCE OF THE HELD 7 Cotnpnny Is Not Stopptnar, tout U Keeping nlffht to thv Front In Promoting; New Ideas (or Patrons. Oorg Relm, president ot the local Odllla company, who returned last week from a record run with the now ' 114 model Cadillac, Is most enthusiasts over ths advancements made In the man ufacture ot this machine. While In this mood he made the following predictions Ivor the furore which the announcement of tho new model would makes CANTO I. The worth-while accomplishments In this world ax usually things concerning whloh the wleooores with one accord have ralsod their hands and loudly pro claimed, "It can't be done." Nowhere, perhaps, has this been more strikingly Illustrated than in the automobile In dustry and Its products. The first signifi cant example occurred baclc In the year 1KB. When Henry M. Leland onnounoed that he would build 3,000 single-cylinder auto mobiles, Immediately nil hands went up, "It can't ' be done." "They're oraty." "Why they can't sell J.000 automobiles In the whole world." But within HVtw there were 2.004 inoro built, and within five years there were 20.000 single-cylinder Cadillao cars manufactured and mar keted. No, It couldn't be done. But it was. CANTO II. The next Important step In the auto mobile industry was in 19M. and In June, IMS, the world was aenln startled. This tlmo the Cadillac Motor Car company an nounced that It would produce a high crado, powerful motor car to sell at $1,400. Again all hands went up, "It can't bo done." "Absurd." "It's a Mutf." -'They'll go broke." "They'll ruin the business." . But It was done. It wasn't absurd. It , .wasn't a bluff. They "didn't "go broke." It 'didn't ruin the "business. On the eon itrary, It woo one of the best things that 'ever happened to the industry. It set a ) 'pace that othor makers wero compelled to; at least try to follow. The pace had ' been set and the lend had been estab lished. But the distance between the pacemaker and the closest followers has never diminished. CANTO ni. The next Important step in the Industry occurred when the Cadillao company an nounced for 1913 that ita output ot motor 'cars would be equipped with an electrical elf-cranklns device. It was not simply something to give the engine a push over land then stop, but something which "would actually crank It and keep on cranking It If necessary. Not only this, ' but tho device would also furnish cur rent for electric lights and for Ignition. Up went all hands again. "It can't be .done." Thus sounded the chorus. ' But it was done and done more suc cessfully than evon Its makers had dared ' 'hope for. It was the greatest and most '.important single Improvement since titer . . "Inception of the motor car. It proved Us iaee from the beginning. In the face ot ' this; It was berated and It was abused. v Jlt'.was misrepresented and stories of al - 'moist every conceivable kind wero circu lated about It. .After a few thousand of these Cadljiacs had- been delivered other makers woke up to the fact that the Cadillac electrical ,'pystem was meeting with tremendous favor and success. Then there was a Jwlld scramble for almost anything that bore the name "self-starter." .Nearly every car adopted something which 'WQuld serve as an excuse for the name. And what was the result7 Let the buyers 'tell you. , And all the time the Cadillao electrical system was growing In favor because it .was proving Itself to be right, and prov ing Itself to be the only one that was .actually doing what should be expected 'of it. Then there was another awaken-Vg. Tho handwriting was seen upon the wall. The electrical cranking device ennio Into Its own and now you see it rapidly displacing the other kinds. There are electrical cranking devices and elec trical cranking dovlces, and some more electrical cranking devices. It Is not the 'purpose to discuss them here. But there Is-a difference. Some of them are real 'ones. No, It couldtft be done. But it was. CANTO IV. And now comes another revolution: The Cadillao two-speed direct drive axle. Like preceding Cadillao Innovations It marks the beginning ot another epoch ' In, motor car progress. "We will not go Into details here concerning the manifold advantages of this axle further than to say that by It the Cadillao endows the motor car with new element ot effi ciency, a new quality of luxury, a new ' source of economy. We simply, wont to make a prediction to prepare you for what Is to come and to. forewarn you as to what you may ex ' pect. fCxpect hands to go up as usual. Ex pect the chorus, "It can't be done." Ex- pect most anything. Be surprised at ' nothing you hear. But remember, the history of the Cadillac Is the history ot motor car development. The Cadillac has set the standard for motor construction. And remember, also, the Cadillao Is not jlym to false pretenses. The Cadillao company 'during the last eleven years has 1iad on annoying hatyt of consist- iritly and persistently doing the things ',;whlch "can't be done;" things which ' ' "can't be. don" until the Cadillao com pany proves that they can. Danger of Night Riding is Ended By Light Device A new device has been added to thi electrical equipment of tho automobile which. It Is sold, will greatly reduce the number ot accidents from ntght driving on city streets. This device dims the headlights by the mere touch ot a but ton, and thereby does away with the In tense glare which so often has caused needless accidents on well-lighted and thickly-traversed 'thoroughfares. Tho de vice was designed by J. W. Fltsgerald and Is now being used on tho Disco light ing and starting system. The number-of Injuries' reported by the Detroit police from accidents caused by the sudden blinding ot an automobile driver from the glare of tho new powerful "electric headlights is large. The police declare ,tbat tho new Disco device will cut these accents down materially, one the mechanism becomes generally adopted union k automobile owners. The light by tho use ot the new Inven tion Is dimmed only on welMlghted streets and can be turned on full strength In stantly when the oare Is run Into dis tricts not well lighted. The use ot the device Is consistent with the police regu lations. This system also provides a light at the rear of the car for the tall light and also a light directly reflecting on the Uconse number. This permits the easy detection of joy riders. The rear lights aro bo wired that they cannot be put out by the operator from tho seat except In connection with the" headlights. Another advantage which the Disco sys tem now offers Is the reserve power ot Us motor. This tiny motor can bo used to move tho car quickly out of the way In case of a failure of the engine. In the midst of congested street traffic. Police commissioners welcomo these Improve ments over tho old lighting systems as a big step in advance in effecting Ideal trafflo conditions in. city streets. Big Tire Firm is Helping Dealers The progressive tire dealer of today Is mueh different from tho average dealer ,ot several years ngo. Their business methods are changed entirely and they aro all rapidly realising tho Importance ot advertising. The bigger tire companies aro largely responsible for raising the level ot the dealer's business. Their advertising de partments are constantly offering sug gestions whereby tho dealer can Increase his sales and build a permanent clientele. The Firestone Tiro and Kubbor com pany has gone a stop further by offering to their dealers absolutely ftee dt charge Imprinted metal nr muslin rnad signs. This Is saving the dealer 100 per cent on this form ot imblldiy and It has proven a great thing for the dealers who sell KlrestOne tires. This enables thb dealer t6 mark all the highways leading into liU .town and the motorist in need of a tire or other sundry Is thus directed rlKht to the dealer's doer. MOTORCYCLE LEAPING IS THE NEW SPORT Tho average American enjoys exoite mont and In enthusiastic over any sport that Is sensational. A now sport now In vogue Is called "motorcycle leaping." Automobile polo may be all right, hut It hasn't any thing on this. This now sport was ori ginated by Oakley Wolble an employe of the Ooodyear Tiro and Kutiber company, Akron, O., and was exploited by him on a country road Just outside tho city of Akron. O. L0ZIER MAKES RECORD SALES TO AUTO DEALERS Memories of tho good old days In the nutomobllo Industry when iho cars sold thomsclvra wero revived for the Losler Motor company in tho lest week. Ileforo any sign ot a dealers' campaign was In evidence more than l.KX) of the new four eytlmler Ixuler were contracted for by dealets. The contracting of over l.WM ears In imp week, and frem feur cities nlnne, consti tutes a new record for the Loilor com pany, whleh has heretofore manufactured exclusively, high-priced ears. Tho two big Lotlrr plants at Detroit and l'latts burg, N. V., will be placed on a quantity production schedule within a short time, and manufacture of tho new Four will commence early this fall. Dealers will take deliveries of cars on and after Janu ary 1, 1914. prhi( ThrntiRh Mini. From Savonburg, Kan., to Decatur, III., In two days, 000 miles, was tho record of a Studebnker "S5." whloh brought W. II. lloborts and family from tho former city to Monroe. Mloh. And tho greater part ot the sprint was made In a steady rain. Jpfferr Tuts Ari Severe. Thirty-two thousand pounds slxtcon tons that's a torrlflo twist to glvo a front axle. Yt thnt rts tho energy it took to twist a drop forged Cross Coun try axle .through two complete turns--and It never broke. The test wan madu In the laboratory of tho Jcffery works st Kenosha, Wis., in the presence of prominent Jeffery officials and dealers, Charles Merz Has Bought Paige Oar Charles Mcrx, formerly of Omaha, who will always be remembered by his sensa tional finish In tho biasing 8tutJ! Car at tho recent Indlnnapolls 600-mllo speedway race, han purohasod a Palga car. Mr. Mors spent sevornl days at tho Palfte-Dotrolt Motor Car company's plant carefully Inspecting tho I'algo line. Pncknrrt Annonces New Truck. Tho Packard Motor Car company an nounces tho addition of four and six-ton trucks to Its lino of motor vehicles. These two new units, with the well established two, three and five-ton Packards, offer n range of capacity to meet nearly all requirement for heavy-duty hauling. TEN-THOUSAND-MILE, RIDE AROUND NEW YORK CITY A five-passenger National car has Just completed a remarkable: tour of more than 10.000 miles for the purpose of test ing- tires. While the tesC observed and' recorded by the testing laboratory offi cials of the Automobile Club c America, 'w4 Primarily tor tires. It Is also an un 1 usual demonstration for the National car poring the tour 45 hqurs were, spent in ; actual rupninir durtftf the nlnety-tlye touring days.' The total mileage was 'l0,fct7 miles, with an average speed ot .! Indies per hour. The maximum speed at tained was sixty miles on hour, There was no effort mode for speed, but rather s, consistent, steady grind. Thoro was an average ot 30C4 miles per day, over dif ferent roads and various routes within a : radius of fifty miles of New York City, One-fourth ot the total mileage was made over city streets; one-eighth over soft toads of bad condition and i per cent ot the total mileage was up steep grades. No shock absorbers were used. The car was kept under lode and key ot nights. fit, M"s I.- .v Ill' Cadillac leadership in scientific motor car -development is once more strikingly demonstrated. A new element of efficiency A new quality of luxury A new source of economy Each year you have looked to tho Cadillao for tho real and substantial progress in motor car development. You have looked to the Cadillac for tho great essentials in tho prac tical motor car. And you have not looked in vain. . 1 Now conceive, if you can, a Cadiilac with its essential foatures sliarp- ened, accentuated and refined. . , Conceive such a process of refinement culminating in an entirely now riding quality of unexampled ease. That is precisely what has come to pass in this riow car. The principal contributing factorthe two speed direct drive axle 1b decribed in detail elsewhere. The Cadillao Dolco electrical Bystem of automatic cranking, lighting and ignition, the first practical system ever made and first introduced by us, has, after experience with it on 27, 000 Cadillacs, been Btill further devel oped, improved and simplified and tho. slight attention required from tho user materially reduced. M Tho carburotor has been improvod, its efficiency and its well-known economy increased. It is hot wator jaokotcd and electrically . heated' . to facilitate starting in cold weather. " ' Tho rear springs ate six inches longer. ...... . , - Tho body designs aro now and Btrikingly handsome k ' ' nvnnf: nonf. nnj?snncrnrs mav enter or leave tho car at either -side. - . swv r t O T These and many othor refinements of essential details mako for greater and a hotter Cadillao and servo to more firmly establish its posi3 tipn us America's leading motor car. ( . I , Tho Cadillao Company has never disappointed you in tho smallest par ticular or in a single promise. We promise you again, in thia now1 car, a positivo revelation in -motor car luxury. s ' Cadillac two-speed direct drive axle In this new axle tho Cadillao Company onco moro gives ovidenco of its leadership in . motor car dovolopmont and motor car progroBB. Tho advantages of this axlo do not lio in its being particularly an improvement bo far as Its functions as an axle aro concerned, but rather in the manifold advantages attained in other directions through the medium of the axlo. In place of the single bevel pinion and dngle bevel driving gear common to ordinary construction, there are two bevol pinions and two bevel driving gears. This affords two dif ferent gear ratios, each driving dircet from the engine to tho axle without intermediate gearing. The usual single direct gear ratios range from about 3.6 to 1 down to 4 to 1 according to the car. Any single gear ratio is necessarily what it is becauso a single gear ratio must be, or should bo. the particular one which is best adapted for all around general use. No one single goor ratio can possibly be Just right for all speeds and for all conditions. But by using two direct gear ratios we have exactly doubled the means for promoting the , economical and efficient application of power dovolqpcd by tho engine to tho driving of tho car. ". s - r- Jn attaining these much desired qualities, instead of adding complicar Hons to the power plant whioh mahe for greater fuel consumption and for greater upkeep expense, they have lien attained by methods which are strih ingly the reverse, viz,, by methods whioh lessen the fuel consumption, methr ods whioh decrease friction toith its resulting wear and methods which mako for longer life, together with an mppreoiable doorcase in the cost opera tion and maintenance. Specifications in brief ENGINE Four-cylindor, 4 -Inch boro by 6-lnch stroke; silent chain-driven cam Bhaft. pump shaft and gonorator shaft; enclosed valvo mochaniim. Five-bearing cranltshatt. HOUSE-POWER 40-50. COOLINO Water, copper Jacketed cylinders. Centrifugal pump radiator, tubular and plato type. IGNITION Delco dual Bystem. CRANKING DEVICE Dolco Electrical, patented. LUBRICATION Cadillac automatic Bplash systom, oil uniformly distributed. CARBURETOR Special Cadillac design of maximum efficiency, hot water Jack eted and electrically heated; air controlled from drivers' Boat. CLUTCH Cone typo, largo, leather faced with special spring ring in fly whoel. TRANSMISSION Sliding gear, selec tive typo, Uiroo spoods forward and .reverse Chrome nickel stool gears running on five An nular ball bearings. CONTROL Hand gear change lever and Imnd brako lever at driver's right, Inside tho car. Service brake, foot lever. Clutch, foot lover. Rear, axlo gear control, electric switch. Throttle accelerator, foot lever. Spark and throttle lovers at steering wheel. Carburotor air control, hand lover on steering column. DRIVE Shaft, to two seta of bovol gears of special cut teeth. AXLES Roar, full floating type; special alloy steel live axlo shafts; two speed direct drive (see detallod description). Front axlo, drop forged I beatn section with drop forgod yokes, spring porches, tlo rod endB and rollor bearing steer ing spindles. Front wheela fitted with Tlmken bearings. BRA ICES Ono Internal and one oxtornal direct on wheels, 17-lnch by 2i drums; exceptionally easy in operation, both equipped with equalizers, BTEERINO OEAR1 Cadillac patented worm and worm gear sec tor typo, adjustable. 18-inch steering whoel with walnut rim, aluminum spider. WHEEL BASE 120 inches. TIRES 36-inch by 4-lnch; Q. D. demountable rims. BPRINGS Front, seml-olllptlcal. Rear, three-quartor platform. FINISH Calumet Green with gold stripe. STANDARD EQUIPMENT Cadlllic top, wlndshlold, full lamp equipment gasoline gauge, electric born, powor tire pump, foot rail and cocoa mat in tonnoau of opon cars, robe- rail, tiro holders, sot of tools, tiro repair kit, Warner's Autometor. In the new Cadillao axle we have, at before stated, two direct-drive gear ratios. The low direct drive gear, which is 3.C6 to J., Is especially adapted for city driving, where start ing, stopping and Blowing down are frequent and where cautious operation is necessary. The high direct drivo gear ratio, which is 2.6 to 1, la of special advantago where speodi of about 16 mUpa or more por hour are permissible and desirable. ' The change from one gear ratio- to tho other is made by means of a simple, convenient eloctric switch. The advantages of tho high direct drive gear ratio He primarily in tho fact that with It, any given speed of tho engine produces an increase of about 42 per cent in the speed of the car. For examplo; at an engine speed of 700 revolutions per minute', with the low direct gear engaged, the car will travel approximately 21 miles an houri while on the high direct gear it will travel approximately 30 miles per hour with no Increase In engine spood. This great increase in car speed in its relation to engine speed accomplishes a number of desirable things. Among theso Is a decrease in gasoline consumption for a given mile age. This is due to the fact that with the onglno turning over slowly comparatively speak ing a given quantity, of gas is utilUed to greater advantage and generates mora actual power than with the engine turning over more rapidly. Friction also is materially, reduced by reason of the parts operating moro -slowly and this, too, is a factor in reducing gasoline tonsumptlon when driving on the high gear. Another great advantage" Is that with this direct high gear ratio, thdre Is obtained an extraordinarily luxurious smoothness In running, together with a marked quietness and a comparative freedom from the vibration which, to a greater or less extent, is over present when traveling at high speed with a low gear ratio. Seven passenger car ------ $2,075 Phaeton, four passenger ... 1,075 Itomlater, two passenger - - - 1,075 Flvo passenger Touring Cur flt075 Other Models $2,075 Landaulct Coupe, three passenger - - $2,500 Jnsiae Urivo juunonstne, live passeugcr - ,HUO Standard Limousine, seven passenger - 3,230 All prices aro V. O. B. Detroit' and include standard equipment CADILLAC MOTOR CAR CO., DETROIT, MICH. Cadillac Company of Omaha. 2054-56 Farnam Street. DISTRIBUTERS The 1914 Cadillac Car is here for your impection. A ride in the new car will convince you of its superior qualities.