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OMOBILE
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TUB OMAHA SUNDAY BEE: JULY 20, 191S.
- , must
STANDARD PARTS FOR AUTOS
Manufacturers Havo Confcrenoe
with Cole Motor Company.
IS A VERY SIGNIFICANT ISSUE
fllvnn that n Standard Construction
Principle lu Apt to Dnrao Amonjr
the Maker of Automobile
Mnehtnery.
INDIANAPOUS, July 19. (Special
Telocram.) Absoluloly endorsing the
principle! of construction of the Cote
motor car, standard parts makers -who,
as shown by aotual Investigation repre
sented an segregate capitalization of
more than 1X00,000,000 and who contrtbuto
the various units In the Cole. left Indian
apolls tonight after a two day's standard
ization conference with the Cole Motor
Car company at the Columbia club :n
Indianapolis In addition to the parts
makers, practically all of the Cole dis
tributers from over the United States
and Canada were in attendance. The
object of the conference was to work
but clearly In the mind of all concerned
the real , significance of the third and
new type of automobile-the standarlzed
car. Clear headed speeches were made
by the representatives from all the parts
makers, and at the end of the conference
it was the unanimous consensus of
opinion that tho most Important meeting
thus far In the history of the motor car
had transpired.
J. J. Cole, president of tho Cole Motor
Car company, said "The significance of
thlsjraeetiner cannot be over estimated
BndVlll not be appreciated until the news
is a trifle older. These men I speak of,
the parts makers, not our distributers,
show by their presence that they un
qualifiedly endorse the system of stan
dardized building as introduced by the
Colo Motor Car company and that they
believe tho user of motor cars is ready
and Insistent for a better motor car
value at less money. The only way that
the best results can be obtained In auto
mobile -building Is to build strictly from
the recognized parts."
slo'tL. Tln conferenca 11-oub-In.
J2 ? a6a amonsr th(S men on
SotaSl m th9 vonuar t the
to exploit the great. Hoosler car In a
ThZ. lV"n umo tpwive and efficient
than has characterized the marketing of
the Cole product In the past General
Doctor of Sales and Advertising Homer
McKee announced that the Cole factory
L7 " "I11 on the new
b.ln? M 'Jni 11,0 nstratoE
are being shipped to Cole dlstrihiiti
and dealer, dally. Mr. McKee. who
idZ h th" confronce grabbed tho
Jh- k 'li . m ca'erenco constitutes
ge -beginning 0f Cole supremacy ,n Its
M'7!!J"T?tin!ar1Uat,on conference," said
Mr. MoKee, "will undoubtedly become an
annual attoir with tho Col? rtotcTcar
n,Panjr';a" which wiu be regu'
Sfta0' w ,mportant
uo events from season to season.
Gossip
Along the
Automobile Row
John Gamble left for Colorado and
Kates park In his new Paige "36." He
made fine Ume from Omaha to Denver
and finds that light cars are as good
overland travelers as the big slx-cyllndor
machines.
Tho Orr Motor Bales comnnnv dMlvAt-cil
a Packard "ST Phaeton decently to 8. II.
nurnnom, president of the First National
bank of Lincoln. Mr. Ilurnham
to test the new car by a long overland
Journey and departed immediately for
uosron, aiass. He reached Toledo, O..
a day or two ago and reported that the
"big boat" made touring a pleasure. He
had experienced no troubles with the ma
ohlno and the roads were In Ideal condi
tion. Omaha dealers. havo boen selling cars
faster than they can reoelve them re
gardless of the Intense hat that has
prevailed for the last three weeks. Con
stant trips by managers to the factories
have hot Increased the allotmont of cars
to a sufficient degree to cover tho de
mand. IX R. Wilson, the Btudebaker
agent, has a list of orders that Is as long
as tho list ho had In the spring. It it
Imply Impossible for htm to get the cars
as dealers throughout Iowa and Nebraska
clamoring for cars and he Is only oblo
to get a small percentage of the cars that
are sent Into this section of tho country.
The Mollne people received two carloads
of machines and moved everyone tn a
few days. The Traynor Automobile
company received a carload of Abbotts
after ten days of suspense due to the
The Marion Automobile Co,
are promised a nice shipment
and the receipt of Marmon Six
Cylinder Cars to arrive not
later than July 25th.
The Automobile public is
cordially invited to visit their
Garage and and look over the
most complete and finest
equipped cars yet offered to
the critical buyer. 1
Four Cylinder "32" $3,000
Six Cylinder "48" $5,000
MARION AUTOMOBILE GO.
2101-3 Farnam St.
. W. McDonald, Mgr.
PACKARD SALES MAKE
RECORD FOR THREE. MONTHS
Shipments of Packard vehicles during
the last three months make tho largest
total for a fiscal quarter ever reached by
a concern manufacturing high grade
motor vehicles.
In the period mentioned, motor car
a,na trU0ks "Praentlng a valuo of
,iao,OW were delivered to purchasers,
The shipments In May were the largest
for any one month since the Paokard
company started In business. April of
this year was the highest month up to'
The Packard also reports a heavy val-i !
urno of truck sales during the month of
June. Bales of tho heavy duty vehicles
showed an increase of 1270,000 over the
same month of last year.
RAMBLER FACTORY SHOWS
MILLION-DOLLAR INCREASE
A million-dollar increase in sales for
the fiscal year which ended June SO, with
SIT orders for Cross Country car,s unfilled
oji tho morning of July 1, were striking
facta Included in a statement mode by
flecond Vice President G, M. Berry to
the branch managers or the Jeffrey com
. pony, who met in annual conference at
tho factory at Kenosha, Wis., July It.
The actual Increase In sales for the
twelve-month period, which began June
80. 1912, and ended June SO, 1918, was
I1.CCS.SS0.
The number of orders now being
received breaks all previous records for
this time of the year. In other years at
this Ume orders bavo been falling off, but
contrary to all past experience the salos
of the last six weeks have been Increasing.
The greatest mileage at the least
expense is what you most.desjre in a tire.
This is what we have demanded.
from our Chemists, our Engineers, our'
Tire Builders and factory experts and
here is their answer
Diamond
(No Clinch)
CAN'T SAVVEZ SALES TALK,
BUT TRUSTS HIS EYES
A Mexican gentleman named 'G-omez
strolled Into the ralesrom of the Illch
ardion Motor Car company at El Paso
and appeared Interested In a Btudebaker
"23." He didn't seem to pay much atten
tion to the exposition the salesman gave,
'but looked tho car over carefully, mo
tioned the salesman Into tho driver's
'seat and stepped In beside him. A
demonstration was plainly In order. The
Mexican gentleman got It.
When they got back, Mr. Comer pulled
a piece of paper from his pocket and
wrote: '1 -r
The salesman caught the Idea and filled
out the blank. Without a word Mr,
Gomez drew his check. He hadn't under
stood a, word of the English sales talk,
but he did know automobiles and auto
mobile values.
American TrueU Makes Good.
The triumph of an American motor
iruok over all foreign trucks in an army
trial In the Philippines recently la one
which all American motor car men will
greet with satisfaction because It marks
the end of the dominance In that terri
tory of the European truck manufac
turer. The truck was a standard three
ton Peerless and the test was made by
the quartermaster's department. United
8tates army on'Benguet Hill, Daguld.
This road la known throughout tho cast
a the most difficult on which any one
has attempted regularly to operate motor
vehicies-
Ghemists: Vitalized Rubber pure,
lusty, young rubber put through a process that
toughens and makes it road-resisting, with no loss
of life or elasticity.
Engineers: Perfect 3-Point Rim Con-;
tact, that prevents all forms of rim troubles, such
as cutting against. the rim and. breaking abqve
the bead.
Tire Builders: A No-Clinch more air
room tire, giving added resiliency and perfect
balanced construction.
Then we protected the inner tube witn a No-j
Finch Safety Flap.
And, best of all, these exclusive Diamond "ad
vantages cost you no more. They insure, liberal kmileago
and freedom from tire troubles.
i
So this time buy Diamond7 Vitalized
Rubber Tires you can get them
to fit your rims from
L n nger Implement Co,
Diamond Tire Distributers
Omaha, Neb.
fact that they hail several orders and
no cars but delivered the lot tn forty
eight hours.
George Helm left for Detroit Tuesday
evening to get tho new 1911 Cadlllao car.
A. It. Sonants, I AV. Nygahrd and Dr.
George Iloedcr of Grand Island- lift
Thursday evening for Detroit and will
Join Mr. Kelm there. They will bring
the demonstrator to Omaha and Intend
to make a non-stop run from Detroit to
Omaha and to break previous recprds,
A. I. Johnson, 833 City National bank:
building, is driving a new slx-cyllnder
Hudson touring car which he purchasod
from auy I Smith.
Manager Burbank of the local agenoy
has received two more carloads of, the
new Paige- "J" cars. Wayne Burbank
la still In Detroit pushing mora cars tp
Omaha to fill, tho long list of orders on
hand.
Traynor Automobile company delivered
an Abbott "10" to Kennedy Bros, of Lo
gan, la., Inst week. One of tho new 1514
five passenger National cars has been,
ordered for W. G. Whltemore. This will
be the first of tho National model In
Omaha.
V. O. Salisbury, formerly a factory ex
pert at Bast Mollne. has been added to
tho local Mollne agency. Tho constantly
Increasing business has nccesssltatcd an
aocl.ts.nt to Manager Deal so Mr. Salis
bury was transferred. He has been
visiting agents over In Iowa for the Inst
week -adjusting matters before the new
car la Introduced.
Guy t Bmlth sold a slx-cyllnder Hud
son to James Smith of Shelby, la., last
week.
Guy !. Bmlth has Just delivered to II.
II. Fish of tho Western Newspaper union
n beautiful slx-cyllnder seven-possvnger
Franklin touring car. ,
Frank Dahlstrom of Grand Island was
In the city last week and drove home In
a new Hudson "30" which ho purchased
of Guy Ij. smith, who also sold one of
tho same mako to F. K. Pope, William J.
Hill. William Lowe and John Wall of St.
Paul. Neb.
Guy I Smith has delivered new Hudson
"37" touring ears to H. K.'Konc'hos of
this city and to J. 8. Davis of North
I'Utte, Neb.
nichard Kitchen of tVe Paxton hotel
purchased a Hudson slx-cyllnder torpedo
Phaeton from Guy U Smith last wook.
Now on I.oalcr Staff.
Ilenewlng an association of years stand
ing, Frank 11. Smith, formerly of the
Btudebaker and Maxwell companies, has
joined the sales staff of the Loiter Motor
company under Sales Manager Paul
Smith. Frank Smith was formerly as
sistant to Paul Smith when the latter
was sales manager of tho Stud6baker
corporation and although tho two men
are not related In any way they were
constantly being Introduced aa brothers
w
DLACK-UNB,
RED;
tmrc Tuast;
Toughest orTUx,
tT STANDS AU.TEST$
rrwiuv totto r'
5 gjiiiM iftffiSJK
JF 1914 ANNOUNCEMENT
1 PfUGE 36 $
i
mi
1 21
Still More for the Money; No Change in Price
sk y k J. I
Cray and Daoia Electric Starling end
Lighting System
' M
I?OR the. past season, the Paige "36" at $1275 has been recog
nized by everybody as such extra value that it has had no competition.
Manufacturers and dealers with cars selling at similar prices have
declared the Paige "36" "a gift" at the price. They haven't even
hoped to compete with it They have been content to get their share
of the business that we couldn't handle.
The equipment of the Paige "36" is universally acknowledged to be of a character
and completeness only found on the highest priced cars. But bear this in mind it is the Paige car itself,
not equipment, that has demanded the consideration of the trade and public alike and that is respon
sible for its overwhelming popularity. Clothes don't make the man and neither does equipment make a
motor car. It is the superior design, the unusual mechanical features, the power and flexibility of the
i c.i r: ; i. r i t u: i 1 j: J i i: t
Paige "36" throughout that have kept the thousands of Paige owners, in all parts of the world, enthusiV f
astic over their cars and made every one of them a Paige "booster." No amount of equipment could J
possibly accomplish this if the car ifee(rwas.not right When you come to look at the Paige car, if yoa .
are not an automobile expert bring one with you. You can judge the equipment yourself, but let pirn
judge the Paige construction. He will tell you that entirely aside from the equipment, no other car has
ever been produced at anywhere near the price that will give you as much in fine amstruction,
size, power, economy, comfort and style as the Paige. These are the quahties.oajjhich, it. will
pay you well tp judge your motor car.
It is hard to realize that the price of the Paige "36" is only $1275."' A really big, roomy'carjlifrlrich
wheel base; left side drive and center control, a powerful, quiet 4x5-inch Paige motor; unit power plant;
silent chain drive for cam shaft, pomp and generator; deep tilted 10-inch cushions and a score of other features of
design and construction which place this car beyond competition. As for equipment, in every detail, from starter
to tail-lamp, it is all of the highest class.
Last year a lot of big men in the trade said we couldn't afford to sell the Paige "36" for $1275, and flat
we wouldn't continue that price. After three or four months the same big men in the trade alarmed at our sweep
ing supremacy said, "They're making a strong play for popularity now, but watch out for their 1914 price."
Well tho 1014 price U $1273, Just the same. Not a dollar added In cost to yoa, bat look at the added eqaJprneotr Wyrtrfw
Hors, J illy Cartalas, Combined XUiin-Vialoa and Ventilating Windshield, Non-Stdd Tirea in the rear, and Ventilated Hood.
All of this is added on for 1914 and the price remains the same. If the Paige "36" has been sensational vahsa
this year and for every car delivered there havo been many purchasers waiting what a value it is for the coming
Sari No other car approaches it in value at the price, and you would have to pay four or five hundred dollars more
find more value in any car.
This isn't "advertising talk." It is just the plain old-fashioned unvarnished truth and almost anybody that
knows automobiles will tell you so.
Production has been increasing steadily in the factory and we are able to take care of more purchasers all the
time now. The plant is working day and night Deliveries of the 1914 models are being made as promptly as could
be expected in the case of a success like the Taige "36." Our immense new factory is under construction and oar
rauuviu w it ytm aim iuruiur racuiKue raigo prouueutm. n
Above all thinga else, the Paige "30" deserves consideration first Jmt aa a car. Bat consider Its eonfpmenr. too. ReanW
equipment incinqca aa smy auuvi ciccgic nmnmg una ngniing syqiem, Doscumsgnna, rsunvuion nnu vtntuatiiyj
gentune monatr lop
12-inch electric heat
lens.-fnch electric :
extra tire irons, pom
The 1914 season will be a distinctive Paige triumph. Keep that in mind. Just as the 1913 season has been a1
Paige triumph. Because in the Paige "36" and the Paige "25" the public finds extra value which no other car can give.1
pftiee 25-$95o
Electric Starting and Lighting System, $75 extra
From this date we will equip the Paige "25" with -an electric starting and lighting system for $75 extra.'
Tho car is designed to take the equipment, and it will be added at request Present owners can also have this system Installed on their cars.
Dealers will furnish prices and details. Think of this car, with electric starting and lighting for only $1025. Wheel base, 110 inches: 32x3 inch
tires; sturdy, silent motor, 3x4 Inches; unit power plant; cork insert multiple disc clutch; wide doors; roomy body. '
Previous models of the. Paige "25" laid the foundation for the high reputation of the Paige Car. For the past two years, especially, the "25"
has been recognized as a splendid, reliable car at a low price. And all this time we have worked steadily on refinements and tHt hnnrovementa
many of which are found in this year's model.
Equipment of Paige is very complete, Including genuine mohair top, side curtains and top boot; ventilating windshield, built Into body:
speedometer; two black enamel and nickel gas headlights, three black enamel and nickel sidelights and tail light; demountable rims, one extra: non
skid tires in rear; robe rail; linoleum covered running boards; tire irons; horn, pump, Jack, tools and tire repair outfit Fxve-pasaeneer touring
car, equipped complete as above, 9950.
PAIGE CO. OF NEBRASKA, 2417 Farnam St.
PAIGE-DETROIT MOTOR CAR COMPANY," Detroit, Michigan
i electric aUrrtintf and lighting system, Bosch magneto, rainvialon am
windshield,
iliaiita of Darabollc design in black enamel and nickel. 8-Inch electric aide liahta. flush in dash, mnt.i
ruby light at rear, adjustable foot rest, nickel robe rail, demountable rkoa with extra rim, Jiffy curtamaJ
tp, jack, too la, tire repair outfit, etc., complete
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