9-A
AUTOMOBILE
THE OMAHA SUNDAY BEE: JULY 6, 1913.
Y
X
KEEPS PACEJfflH INDUSTRY
Auto Supply House Grows as Auto
Business Grows.
CONTmUALLY ADDS TO PLANT
Clnrk roTTlI Shorra How Omaha In
- the Nnturnl Center of the Auto
mobile Trade of tbeWeat
ern Country.
' The rapid development of the auto
mobile supply -business In this territory
Is in no better way -shown than tn the
remarkable growth of the business done
by the Powell Supply company.
-"To give art example! In 1802, when
(this firm started business, we picked up
the dry cells needed for the few tarn
then here, from the local gas engine
stipply houses," k&ld Clarke Powell,
president of the Powell Supply company.
"InlSOT wo commenced buying them from
the factory in four-barrel lots. Two years
itrp we, started buying In carload lots
and are now using better than a carload
a month.
'r'TM same story applies to Ponhard
-oil. Republic tires, Blue Ribbon metal
polish, etc.
, "Powell Supply company always had
the automobile supply business In mind.
.At first It was a very meager propo
rtion, the only sales being for the few
cars bought by Omahans. Gradually the
city r'enients took more and more kindly
,-19.' the machines and an occasional car
found its way Into the towns through the
territory.
-"We, kept In touch with all the owners
and dealers and put out practically all
the supplies that were wanted for these
cars. The- car- business grew by leaps
and bounds and as dealers Increased the
supply business became more and more
Important.
. "In 1907, it had. grown to such propor
tions that I decided the time was ripe
to- give up the general- automobile busl
ns nltogother. We had built the first
,atitomQblle garage In Omaha on Farnam
street. We. left It In September, MOT, to
open Up the pioneer exclusive automobile
supply house In the central west.
"The quarters at 2010 Farnam street were
soon outgrown and. we moved to bigger
-rooms nt 2020-2022 Farnam street. SHU
th? bustenss grew, and tn the fall of 1911
put up. the first and thus far, the
only building In Omaha built especially
for-tho automobile supply business. This
1m- our- present store at 1219 Farnam
.street. - .
- ''Jst year .we had to secure- warehouse
facilities. and now our heavy stock, such
as olj, dry cells,. etc., are carried in the
biff warehouses at 219-221-223 North
Eleventh street.
, "It ,1s certainly a tribute to Omaha as a
distributing point that such growth re
suite in such a few years. The. supply
business, which .began at practically
nothing In 1907, now runs into several
millions of dollars yearly. Dealers
throughout western lora, . Nebraska,,
northern Kansas, Missouri, south. DaHota
-andithe,wct generally, have come to reo
OKnlte Omaha as .The Market T&nwn"
rfor- Automobile tires and supplies. They
know that they can rely updn. gettlnjr
their orders filled promptly owing to the
big, 'comprehensive stocks carried here,
nnd quick service Is the keynote of the
AUtompblle supply business.
"Automobile dealers throughout the ter
ritory have been moro than friendly from
the start of the Industry, and J believe
their co-operation has been the strongest
factor In the development of the really
astonishing volume ot automobile supply
business. now transacted, fn Omaha."
VICTORY FOR GOODYEAR .
TRUCK TIRES IN LONG RUN
At the -end of the reocnt truck endur
ance run held in Washington the tires
wefo removed and ' subjected to a most
searching examination by the government
officials in charge of the test. According
,td their report Qoodyear truck tires wort
.a decjfled victory. C, W. Martin, manager
.of. the truck Ure .department of the Good
year Tire and Rubber company, Akron,
.O., was particularly pleased with the
putcome ef the tests and ascribed the
success ot the tires to the fact that the
Qoodyear concern has specialized on six
.types of truck tires, thus aiming at a
special tire for every .purpose.
inters Roa nnc.
. The Apprson "Jack Rabbit" car that
wlil participate in the Los Angeles-San
Frandsco-Pariama-Paclfle road race was
entered -by W. W. Eramlette, otherwise
. known as Wild Bill Bramlette. '!Mr
Braralotlc is the best known rough road
driver tn the etate pf California," says
,Mr., T, .E. Jarrard. vice president of tfie
Apwrson Brps. Automobile company, of
Kokomo, Ind. "He Is a well-to-do man,
whoso' business is boring wells for water
and ' he gets his amusement out of the
racing gome. He has held practically
every record in the- state of California
of any consequence sometlmo or another.
. ;He 4 present ho)ds tho .record between
stfes Aneje and San Francisco.'
iDE&AL TIRES HONORED &Y
JNIVERSJTY OF MINNESOTA
The 1 University of Minnesota believes
fin developing Its students along practical
!m welluts theoretical lines, especially in
thpae deportments ihat baye tp do with
' .preparatpn fpr. a business career,
'.'ifcvenr; year 'the university frends Its
-gfilduitlriir class In chemistry on a tour
' pf Inspection of the country's leading In
duttries, A select list Is made of raanu-
. facturlng concerns turning out the high
est type ot product in their line In which
applied chemistry ana scienuno woora
tory practice play an important part.
.This year the Federal Rubber Manu
fjwtu'rjpg company of Milwaukee was se
lected by the university as representative
of America's pneumatic tire industry.
Tie class of 1US recently made a com
plete tour of the Federal plant ana
careful study of laboratory work as ap
plied" to th promotion of quality and r
ductfpn of manufacturing costs in the
production of Federal tires.
,,The advantages ot this method are ob
vious. Students obtain practical first
. hand knowledge that is of the greatest
Value.,
1 1 '
. pentera on One Cr,
DETROIT, Mich., July t "One Mode
rrthe centering of all effort upon the
building ot just one good carthat luu,
been the secret -of the success of the
Ford Motor company." declares lltnry
Ford, president ot the For Meter company.
Barney Oldfield
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SAIEa MANAGER BALES TESTING BARNEY OLDFIELD'3 ALWAT8 AtR
EQUIPPED RACER JUST BEFORE HIS SAN FRANCISCO TRIP.
KIND OF AUTOADS THAT PAY
Cole Motor Company Shows Value of
Idealized Copy.
STIMULATES EIGHT INTEREST
Geta People Aaktnjr dnestlone and
Sending for Lltetntnre Where
They Would nUresnnl it
Otherwise.
Articles have been written, sales argu
ments have been advanced, but onb of
the most concrete examples pf the valua
tion ot localized newspaper advertising
copy is contained In a statement issued
by the Cole Motor Car company ot Indian
apolis In Its monthly house organ, the
Cole Bulletin, which states that a 107
per cent Increase in Cote business has
resulted thus far this year in comparison
to the same period last year.
Stating that the Cole policy ot handling
the moving of factory production by tho
consolidation ot the sales and advertis
ing department under one- head with an
advertising ' expert at Its head, & former
newspaperman, Homer McICee, the Cole
Bulletin says the methods employed have
been economical -as well as successful.
The Cole MotOr Car company, during
the present fiscal year has spent nine
tenths of Its annual advertising appro-.
prlattbn in newspaper advertising. The
concern believes In localizing its adver-.
tlstng, along the same line that a city
editor yjould handles a story that came
from a distant city, but with a local end
to It. This, the Cole officials say, has
had the greatest' effect In stimulating In
terest. locally la Cole. .The company also
makes a strong point of the low expense
Of .newspaper advertising and of the
actual results. Tbo statement Is made
that on advertising where a coupon for
a Cole Blue book has been appended to nn
advertisement that the answers came not
4 -
: v ."These tire sensational values. The cari are fully equipped with Dalco system, of
electric self-cranking, lighting and ignition device, demountable rims; speedometer,
, clock, top, windshield and all other details that make the car complete.
JSe
Within ono jq&r we have beppm tbo world's, largest
buildoni of Sixes.
Tbia enormous output bu taken tw out of tbo costly de
velopment period. . ,
Tbo days of a premium on Sizes nro over.
I You can got a HUDSON Six at four-cylinder prices.
Jit's tbe first time that a high powerod Sii a big, roomy,
flve-'paeaenger Sir, wltb bvery detail the finest, could b
bought under f 3,4 60,
Youwho have wanted a Six, but were unwilling to pay
more than $2,000 for your car, can now realize your wish. -
A
There haTe been many startling values, in HUDSON cars
In the past.-
This Four at 1 1,700 wo think by far out-distances any
HUDSON car erer before offered.
Remember the "88" at I1.600J
It was the great car of Its day.
Thousands now'daily provd the stuff of which It was built
This HUDSON; Four, built more sturdily iron, with more
powerful motor almost 40 horsepower with alectrlo eelf-
These ears are the product of an engineering corps, the
largest in the whole motor ear Industry.
At Its head is Howard B. Coffin, long regarded as tho
foremost engineer in. America.
Working with him are 47 experts. Each has bee 'losen
because he excelled in some Important particular.
Most of them devote their, whole time to the HUDSON.
Others are free lance experts brought ia to perfect some part.
2208 Fftxnam St
Uses Always Air
.only from fwdple who were directly In
terested, but from prospects who laid the
Biue book away for future reference.
"In many cases." Mr. McKee Says, "we
have been able to till soil with these
prospects. By tilling the soil I mean ap
plying Intensified salesmanship and get
ting tho prospect to sea the business side
of possessing a motor car."
As a result of the auooess that the Cole
people have had in their localised news
paper advertising campaigns, It Is stated
on good official grounds they have do-(
ciaea 10 increase ineir Business in mat
direction. This means, It Is further as
aerted, that they Can double their produc
tive figures without Increasing their ad
vertising appropriation.
T)io plan which has been worked out
without a sale's manager has caused
great deal ot favorable comment In the
automobile industry and has already
given a number of large manufacturers
food' for thought in the came direction.
I
S. A. E. ENGINEERS VISIT
THE QOODYEAR FACTORY
A number of the party ot English en
glneers and members ot the 8. A. E. mado
a side trip from Cleveland to Akron to
visit the Goodyear tire factory. The
Bomi. annual meeting of the society ot
Automobile Engineers was held on board
the City of Detrblt. cruising from Detroit
to Cleveland. The thing that struck the
English Visitors most during the visit
was the idea -of specialisation that is
being developed in American tire fac
tories. New Use for Slotor Truck,
Motor .trucks will play, -an .Important
part In the construction of the new Lex
ington avenue subway in New York City,
contracts of which have been let to tho
SteVena Construction company, who have
already bought four locomobile ftvo-tcm
trucks to be Heed in taking care of the
excavated material, carrying It from the
subway to the dirt trains.
New HUDSON
Announcement
'A 54-Horsepower Six $1950
A HUDSON Four $1700
this $19S0 HUDSON Six Today
New Low Price Level for Fours
Both Cars Built by Coffin
GUY L. SMITH
Pkon Bouflas 1870.
LIMIT TO ALL AUTO TIRES
Resiliency Cannot Be Neglected to
Increase the Mileage,
1 1 i
GAIN WOULD THEN BE LOSS
It Slnnnfnctnrera Were to Overlook
General Dementia Upon Their
Product Uniform Satisfac
tion Wonlil Nat Result.
"Do not go mileage mad" Is the sate
and sane ndvlce dlven truck owners by
R. L, Harpham, manager ot the Fire
alone Tire and Rubber company. It hits
n keynote to which truck owners ordi
narily pay little or no attention.
There Is no quostlon that tha majority
of truck owners ot all classes nro mure
or less subject to this kind ot "madnett."
They ar ever calling for more and more
mileage, and do not realise that this
milengo, beyond & certain point, must
incur losses to pay for the gain.
The truck tires built and sold by the
Firestone company unquestionably give
all the mileage any 6pe could, within
reason, ask for. This Is onff of the strong
est points of these supreme service tires.
But. a tire to give mlleago must be
tough and unusually strong. The less
puro rubber there Is in a tire, naturally
the less resiliency there Is.
The less resiliency, the less oapablo are
the tires of Joking up tho vibration of
road shock, and the stdewlse vibration
whtch Is Increased rather than decreased
by the spring ot the truck. The inofe
Vibration there Is, lust that much more
strain is thero on the mechanism of the
truck. You may get mileage, but you
mUBt be sure, at the snme time, your
driving mechanism does not suffer be
cause1 ot an unreslilent tire.
There Is a point in rubber combination
where a tire gives fullest resiliency and
greatest mileage. It Is because thoy are
built so exactly to that standard of aorv
Ice that Firestone tires ore giving uni
versal satisfaction whenever used.
ENGINE SHOWS WELL IN
LONG ENDURANCE TEST
Following Its official nonstop run of
SCO hours at the Automobile Club of
America ,the Packard "38" motor which
established this world's record, Is pro
longing Us endurance test by additional
mileage on the road.
After the completion of the block test,
which moro than" doubled the previous
world's .record ot 1S2 hours, the motor
was sealed under tho observance of the
technical cpmmlttee ot the Automobile
club, andreplaced In the chassis from
which it had been taken. It was then
run at full speed on the Lang Island
speedway
From the metropolis, tho car containing
Ihe motor was driven at a, high rato of
speed to Philadelphia, whore It U now
tho center of muoh interest occasioned
by Its ertduVance recbrd. It still carries
the seals which show It has Undergone
no adjustments.
During the 300 hours of continuous run
ning on the test r&ck., .the motor made
21,600,000 revolutions at a constant speed
of 1,200 per minute. Thin represents 11,133
miles, a distance greater than a nonstop
run from New York to Shanghai.
This HUDSON Blx Is the natural successor to the Six,
which last season outsold every Six in the world. ...
It will do more than a mile a minute, and on high will
throttle down o three miles an hour,
It Is powerful enough U meet every road domand. It is
so quiet you pan scarcely hear tbe motor.
And the price think of It is only 91,950;
Good Fours of other makes cost that much.
Coma see this HUDSON Six. '
Jjst us demonstrate it to you. We'll show Its mettle
against any motor car at any price, . . f -
cranking dertee, .electric lights, roomier body a B00 gToater
value la only $1,700. .
Contrast such value with any Four on the market.
Compare performance, design, workmanship, etc.j wjh.
13,000 cars. That's the kind ot competition we siakt . It's tho"
kind that will convlnco you that truly a new low price level,,
has been found for rellablo four-cylinder cars.
The car la here for your Inspection today,. ,
Bach has brought to the HUDSON the very beat be
knows, Tbe result Is that HUDSON cars In every detail rereai
the utmost In car building.
Remember that last year's HUDSON Six was the most
successful Blx ever built.
And that Howard B. Coffin has more four cylinder suc
cesses to bis credit than, any other engineer In America,
NOW SELLING THE HUPPMOBUE
IN OMAHA.
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TOM M. BUOMWELLl
Down Town Garage
Enjoys Big Trade
Several months ago R, II. Harris bon
celved the idea of opening a downtown
garage In Omaha. He reasoned that the
transient trade would stop at a down
town garage because the attended are
not open early In the morning when
travelers Uko to get started, and tho up
town garages are too far from hotels.
He opened a garage at Fifteenth and
Howard that is the largest and probably
best equipped garago in the city. The
floor pace Is 0(1x73 and accommodates
seventy-five cars. Forty cars are washed
dally at tho garago.
The garago la open at all hour of the
night and a torch ot a dosen men Is at
work constantly. Any possible break
downs, tire troubles, or engine diffi
culties may be repaired at any time.
Tho garago Is fireproof, the floor Is
concrete, the walls briok, and the cell
ing asbestos. Many private owners Of
machines, as well as many business
houses maintaining delivery cars, keep
their machlnos In the downtown garage
at night.
Work far Health.
DETROIT, Mich., July 6.Thero is one
operation, In, the construction of an Auto
mobile which In Its health-giving qual
ities has the electric belt, e!ctro food
fads and such like paraphernalia rele
gated to rank second placers. Men who
charge magnets for service In mag
netos undergo an electrical treatment
(luring, all fhelr worklm, 4lro that Is
little ehort of wonderful In Us results.
In the largest automobile factory, that
of tho Ford Motor compuny, four men
are kept constantly- at tills work, BhOp
superintendents and foremen who' have
watchod the different men employed on
the magnetlter have been astounded by
the changes observed.
V,
x
Omaha, Nebraska
Gossip
Along the
Automobile Row
The Cole Motor Car company delivered
seven six cylinder machines last wcrfk.
Nq moro four cylinder Coles can be do-
lVered until ofter tho 19H modols Mi pul
on the market. Mr. Corkhlll cloned a
leal giving Ihe 1911 agency at Des Moines
to J. It, Rhoadcs. Mr. Rhondes has oon
traded for 100 cars for Immediate de
livery. The Traynor Auto company delivered
Abbott-Detrolt "30s" to J. M. Cook, C.
NT. Huey and the county commissioners.
All the cats tm tha floor tho first of tho
week have been Bold and three more
carloads are on their way here. now.
D. M. Ileal left Thursday night for
Knst Mollne, 111., to try to secure im
mediate delivery 6t late modeli to
Omaha. ,
J. Dudley Klrktand and R. II. Throck
morton have secured tho agency for
Mlchcltn tires in Omaha and have
opened for business at 2G2S Farnam
C. Konn of tho Western Auto
Supply company waa In Sioux CUV' last
week. He found tho dealers and machine
owners excited over the races July A and
5. The city Is crowded with visiting
motorists who are anxious to get a
glimpse ot the Indianapolis Speedway
drivers.
Wayne Burbank ot tho Paige company
Is In Detroit and will spend the remainder
of the summer there pushing deliveries
of Paige cars to tho Omaha company, A
Paige "23" was delivered to tho Council
Bluff Auto company, tho last car on
tho floor. The 1914 model "Jrt" arrived
Saturday and is ready for demonstra
tion. Tho Btewart-Toorcr Motor company
has sold and delivered lo Fred H.
Krug, sr., a Pierce Arrow seven-pan-aengcr
"0" ot the 1914 model Thls is
the first of the 1SH ears to he delivered
and Is conspicuous with the headlights
on the fendors Instead of the aide of the
radiator. They have also sold V, S.
Juhltln ot Creston, Ja., a Plorce Arrow
"iS-B" ftve-passenger car which is to be
delivered by August 1. This car will be
palnoed dark blue with nickel trlmlngs.
George K. Tooior, secretary of tho
Stowart-Tosssr Motor company, has gone
to the Chalmers and Plcrco Arrow fac
tories at Detroit and Buffalo endeavor
ing to increuso tho allotment of Chal
Diamond
(NoClinch)
Tires
Perfect 3-Point
that holds with a vise-like
rim grip, absolutely pre
venting the tire from
breaking above tho rim.
insuring perfect rim fit and
eliminating all rim troub
les. Also the
No-Pinch
Safety Flap
for inner tube protection.
So this time buy Diamond Vitalized
Rubber Tires you can get them to
fit your rims from
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Lfininger Implement Co
i Diamond Tire Distributers
I Omaha, Neb.
mers and Pierco cars. The sale of these,
two ears In this territory has been very
great during tho last six months and
Mr. Toor.fr hopes to be nble to get morsi
cars for delivery during the next couple
of months.
A. IC. Chambers of Powell Supply com
pany left Friday night In his ear for a
short pleasure trip Into Iowa.
RAY M'NAMARA HAS AN
ENVIABLE PILOT RECORD
Driver of the pilot car for the Indlano-to-Poclflo
tour of the Indiana Automo
bile Manufacturers' association, will be
Ray McKhmarn, who has crossed tho
continent In automobiles almost ns many
times as he has fingers and toes. His
fame as a touring pilot Is national, prin
cipally due to tho record he established
In Gllddens of former days, one ot which,
that of 1XW, he finished on even terms
with the winner, hnd was declared by
referee, winner of 1910. As pilot of the
amateur tour of twelvo Premiers in the
ocean-to-ocean trip ot 1911, MCNamara
holds the remarkable record of missing
the trail but six miles out of 4,783 miles,
the dlstonce from Atlantic City, the
starting point, and Venice, Colo., via, San
Francisco to Los Angeles, tho finish.
tJonu for Delay. '
A Pressure ot business upon the Fear
less Motor Car company, such as has ftot
existed in the high grade motor car field
since tho early days of the Industry, is
revealed In a bulletin Issued by H. J.
Kulas, general sales manager, to tho
dealers and branches of tho company.
Tho company offers all customers, whoso
orders are. on tho books for delivery be
fore July i, $lto for delaying tho delivery
until after that date If the delay amounts
to thirty days, and $200 If It amounts to
sixty days,
RED)
TCmOHESTOP-AUi,
It stond AllYest!
rr ttiu. rr vew t m'
1
made of
More v'
Mileage
Vitalized
Rubber
with
Rim Contact
Cross Section of DtctBtc&t
Safety Tread