TCIE BEE: OMAHA, FRIDAY, JT'XE 37. 191,9
hTHhu-e z
Thursday, Juno 2d, 1013,
tJBy MELLIFIOIA.
THE Juno brides and grooms from this city ate enjoying Interesting
trips.
Mr. nnd Mrs. Frank Kcogh, who have gone abroad for thdlr5
honoymoon, arrived last week in England, and after a brief stay
In London and other points of interest on the British IbIcb thoywill go to
Paris and return home the latter part of next month.
Mr, and Mrs. Thomas J. McShane are Bojournlrtg at Rockaway Bench,
V. Y.
Jlr. and Mrs. Walter Roberto, who wore at tho Marborough Blenhoim,
nt Atlantic City, arc now in New York and plan to visit Mr. and Mrs. John
Ttoufo in Daltimoro and return homo early in July.
Mr. and Mrs. Thomas 11. Matters, Jr., Whose Wedding took )1lrfCo irt
Chicago Juno 4, are taking an interesting trip in the Canadian" ftockles and
Iiave been stopping at Chateau Lake Louise, Laggan, Alberta.
Mr. and Mrs. A. Robert Erhard left last evening for the west. They
iwlll tako the coaching trip through Yellowstone National Park. ,
Captain and Mrs. Charles Dundel, whose Wedding took place June 2,
nro enjoying an eastern trip and are expected here July 6, to moke a shdrt
visit with tho bride's parents, Mr. and Mrs. C. C. Valentino. They will
then leave for a trip to Alaska beforo going to Captain Bundel's Btation at
the Presidio, San Francisco.
Engelmann-Isitt Wedding.
The wedding of Miss Ethel Oeatrlce
Isitt, daughter of Mr. and Mrs. Thomas
X Isitt, nnd Mr. Arthur George Engteman
took Wce Wedrftsday evening at B
o clock from St. Paul' Rplscopal church.
Right Rev. Bishop A. L. William offici
ated Tho choir sang 'The Volco that
Xlreathed OJer Eden." and "O Perfect
Love." Mies Dculah Davis played the
Lohengrin bridal chorus for tho entrance
of the bridal party and Mendelssohn's
wedding march as tlicy were leaving the
church.
Tli bride wns gowned In embroidered
voile over white mcssnllne. Her long
tule veil was made with princess lace
into a Normandy cap and caught with
w-hi to sweet peas. She carried a shower
bouqiiet of bride's roses. t?he wore a
Kold cross nnd chain, the gift of the mem
bers of St. Paul a onolr, of which church
nho has been organist for five years,
Miss Bessie DU Lany was bridesmaid,
and wore a white embroidered gown trim
med With pink and carried roses. Mr.
George Nlssen was best man, and the
ushers were Mr. Bernard and Mr. Doug,
las fsltt, brothers of the bride. Anothei
brotffer, Master Arthur Russell Isitt, was
the ting hearer.
Following tho coremony there was a re
ceptton from 9 to 11 o'clock at the home of
the Jjrlde'a parent' Assisting throughout
the rooms were Mrs. George West, Mrs.
D jy Dudgeon. Mrs. Edmund Durke
DnllJ-of New York and Mrs. II. B. Peters.
Mrpand Mrs. Engleman left for an
eastern wedding trip, and will bo at home
afte August 1 at tho Loralne apartments,
Seventeenth and Maple streets,
At Happy Hollow.
Miss Kathcrlne Davinport was hostess
nt tn largest luncheon at the club today.
The guest list Included: Misses Gertrude
Alfel' Ad'yu Wood. Adelaide Funk
houser, Ix)l Howell, Claire Patterson,
aiarjorle Foot, Dorothy Weller, Helen
Strelght. Rcglna Connell, Ruth Fit,
gerald, Helen Pogue, Lulu Mao Coo,
aielfcrt Ingwrsen, Louise Horthrup, Irone
McCbnnell, Lou I so BedWell, Klltabcth
Ralhey and Kathcrlne Davenport.
Mrs. Dwlght Williams had four guests
at luncheon; Mrs. J. A. Fuller, six;
Mrs. II. S, Susmann, three; Mrs. C. W,
liussell. four, and 8. A, Past, four.
Doran-Wolven Wedding.
AY out-of-town wedding of Interest was
thnfof Miss Catherine R. Wolven, daugh
tr of Mr. and Mrs. Charles W. Wolven
of Cattskltl, N. Y., and George F. Doran
of this city, which took place at the homo
of the bride's parents, Wednesday.
nMr. Doran Is a chemist In the labora
tory of thvCudahy Packing company at
South Omaha,, and came here from Wor
cester. Mass., two years ago. Ho la a
graduate of tho Worceater-Polytechnio
Infinite, class of 1909.
AtHhe Field Club.
Mrs. C. E. Burmelster had ten "guests
at luncheon today; Mrs, Frank Craw
ford, fsur; Mrs. A. V. Klnsler, ten; Mrs.
Harry I-awrle, eleven; Mrs. Frank Col
petser, two; Mrs. Mark Coad, six.
Luncheon for Mn. Coleman.
The Omaha Woman's Baptist Missionary
society entertained at luncheon at the
Ioyal hotel today In honor of Mrs.
George Coleman of Boston, who Is ono
of the speakers at the Summer School of
Missions. Covers were laid for:
Mesdames Mesdames
George W. Coleman A. I. Johanson,
of Boston, Y. I Barber,
Rdward P. Costlgan.N. T. Kerr,
of Denver, Horry Tarender,
Frank W. Foster. O. W. Uyan.
w, T, is rale. .
II. . Bailey,
W. P. Harfordi
KUward Johnson,
C. A. Sherwootl,
A. ti. Patrick,
13. B. Towl,
Myers.
W. K. nhoades,
Frnnk Anderson
of Denver,
H. II. Bollard,
T. H. Kelley.
Frank Field,
K. Benedict,
W. C. Lyte,
Lancaster,
G. B. Powell,
I. W. rpenter,
Arthur Lock wood,
Frank Carpenter,
H. J. Joseph,
J. W, Bedford.
Misses
Anna Wlllet.
Mary Mann.
J i W, Lowe,
K. B. Toft.
11. G. Daniel,
A. W. Clark.
It, Ixjunsberry,
J. n. Webster,
John Howard,
' W. 8. Curtis,
T J. Beau,
Martin,
W. B. Smith.
J. H. Dumont,
J B. eonte,
F. W. Kinney, Blair;
W. C. Chrjstenaon,
W. B, Hill, -
8 K. Northcutt,
E. B. Todd;
E. L. Talbot,
Misses,
Elinor Patrick,
Mildred Foster.
Fass-Clawson Wedding.
Miss Hazel Clawson, daughter of Mr.
and Mrs. Thomas B. Clawson, 2921 Pacific
strut was married Wednesday noon to
Herman H. Fans of Nebraska City, the
officiating clergyman being Rev. R, II.
Houseman, education superintendent of
Nebraska Presbyterian Sunday schools.
Tho gift of the groom was a rope neck
lace of pearls. After the ceremony the
relatives and friends preseht sat down
to a wedding dlhher. Mr. Anna B. fas,
mother of the groom, and the Misses
Tholma and Irma Fats, ail of Nebraska
City, were outof-town guests.
After spending .the summer at the
groom's lakeside home, near Alexandria,
Minn., Mr tnd Mr. Fas will reside ic
Minneapolis,
Goulden-MoKensie Wedding.
A wedding which cornea as Quite a sur
prise was that of Miss Mae McKenxle,
daughter of Mr. and Mrs, J; A. McKenxle,
to Christopher It, Qo'ulden of Montreal.
Canada, Rev. J. A. Jenkins of Bt. Mary's
Avenue Congregational church officiated.
Tne ceremony took place ot 8 o'clock
this afternoon at tno home of the bride's
parents. The wedding came as quite a
surprise to the friends of the bride, as
intra was no announcement and only
relative were present at the cermonyi
Mr. and Mrs, Gouldcn will reside In
Montreal.
Pleasures Fast. ,
Mr, and A:r. Barmr Harris enter
tallied Informally Wednesday evening In
honor of their daughter, Miss Irene Hen
rletta Hurrls, a member ot this year's
graduating ciass ot ihe Central High
school. Tho homo was tastily decorated,
a general color scheme ot pink and
green being used throughout. There was
a very large number ot guests. Including
several young women visiting here from
outside the city.
At the Country Club.
A large number dined at the country
cluh Wednesday evening and spent the
evening dancing. A partial list of tlioae
preseht were Misses Elizabeth Dav ,
MehlH tifttis, Ffanees Hochstetler. Stella
Thummeli. Rchne ndmati (It Salt Lake
City, J6Hphlne Cohgdoh, Marie Stewart,
Kotherlrth Beesoh. Nannln Parte, Rose
Smyth, MnrJbHe Howlond, Mary LuiHan
of Salt Lake City, .Messrs. Gerald Whr
ton. Dr. John Trlnder, Jock Webstar, T.
McFarrcn of Illinois, Ted Millard,
Hugh Mlllarfl. George Engter, Dr, Karl
Connell of New York, A. B. Warren, Jack
Summers, Fred Daugherty, Mr. and Mr.
W. J. Connell, Mr. and Mrs. Edward
Crelghton, Mrs. W. T. Burns, Mrs. Eliza
beth Stewart Wlldmaii, Dr. and Mrs. J.
B. Pulver.
Kalcy-Oarman.
The wedding of Miss Marie Gorman,
daughter of Mr. and Mrs. J. E. Gorman,
and Don D. Kalcy was celebrated Wednes
day mffnilng ot 10 o'clock at the homo of
the brldb'a parents. Rev. Boltzy of the
Kountze Memorial chUrfih performed the
ceremony. Miss Bertha Mariey of Lin
coln was the bridesmaid. Mr. John Gar
man, brother of the bride, Was best man.
The parents Of the bride and groom were
present. Mr. and Mrs. Kalcy went on a
western trip and Will be at Omaha after
Align (it 15.
dlough-Hurst Wedding,
MK Ievl B. Clough was married yesterday
to Miss Fahny Hurst, daughter of Mr.
and Mr. George L. IlUrst, 1723 North
Thlrty.thlrd street, Rev. C. N. Dawson,
officiating. After a trip to Seattle and
Canadian points, Mr. and Mr. Clough
will be at home August 1 at I40S North
Thirty-fourth street. Guests from out of
the city attending the wedding were:
Misses Kidrrle and Clare Hodgetts, Den
ver; Mr. arid Mrs. William Larmer, Chi
cago) Mtsrf Blleri Talbot, Washington.
In and Out of the See Hive.
Mrs. It U Ih Buck 6f Mnrshalltowh, Irt.,
visiting Mr1, nnd Mm. W, Rlghler
W66d.
Mrv and Mr. Raymond W. VJerllng,
who 'are In tho east, aro exbcCted home
the first of next week.
Miss Elizabeth Elcock, teacher In Lake
school, leaves this evening to spend her
vacation at her former home at Van
Wert. O.
Mrs. W, J, Ilyneil and son, William,
have returned from a Week's visit with
Mrs. 'Hynes' parents Mr. and Mrs. Alex
ander Pickens of Hastings.
Mr. and Mrs. Thomas F. Walsh and
daughter leave tonight for a six Week
visit to Mrs. Walsh's old home In In
dianapolis. They expect to extend their
trip to Nlagra Falls and the lake cities.
Mr. apa Tr. Gcrrit Fort and daugh
ters. Misses Henrietta and Louise Fort,
and Mlsa Elizabeth Barker will leave this
evening for New York. Mr. and Mrs.
Fort will leave the young girls at a
summer camp In Maine and will spend
jome time In "New York before returning.
Dr. Karl Connell of New. York City
arrived the early port of the week to
Visit hi parents, Mr. and Mrs. W. J.
Cohhelli and Is now spending a few day
at Llhcbtn the gUeit Ot hi sister, Mrs.
Isaac Milter Raymond, Jr. Dr., Connell
will return this evening, and on Friday
will leave for hi home In New York City.
Mr. Alfred O. Peterson and children
and Mrs. E. L. Potter and children have
gone to the Black Hills, near Rochford,
8. D., where they Will spend the summer
at "Spruce Lodge," Dr, A. O. Peterson'
summer cottage.
Personal Gossip.
Misses Rose Grodlnsky, Carrie LUtt
beg, Sadie Marowltz and Marion Mnrow
Its havo taken a cottage at Carter lake
for' few weeks.
MODERN AUTHORS NOT KNOWN
Applicants for Teacher's Certificates
So Not Mention Any.
FEW VAGUELY REMEMBERED
Mark Two In, Jack London, Walt
Whitman, nnoth TnrktnRtnn anil
William Denn Horrrlla Re
called Just na Writers.
William D. HoWclls, "dean of American
literature." and the authors of the mod
ern best sellers are not popular with the
applicants for certificates to teach school
In Omaha. That Is, they are not as popu
lor as "the old 'masters." A class of
twenty applicants who took tho examin
ation In American literature didn't know
William Dean Howells from J. Ham
Lewi.
When the questions referred to the
earlier writers, whose reputations were
established on the voluminous works they
turned out In tnc beginning of American
literature, the teachers smeared Ink oil
over their examination books In their
hurry to answer. And they answered
correctly.
Longfellow, Whlttler, Bryant and
Lowell were their favorites. They knew
them from a to z. When It come to Jack
London, William Dean Howells, Booth
Tarklngton, Mark Twain, Walt Whitman
and Joaquin Miller the' teachers believed
they wcra Americans, but couldn't re
members whether they had written any
thing or not.
"A Yankee In King Arthur' Court,"
was attributed Jo Rudyard Kipling and
Myrtle Reed won given credit for writ
ing "The Fall of the House of Usher."
Everybody knew who wrote "The Last of
the Mohicans," but not an applicant, could
tell the name of the author ot "The Lady
of .the Arroostook."
When It came to recommending reading
for the young, the teachers showed fam
iliarity with magazines, but when asked
what to recommend for boys dTrd girls to
fcad, the answers went back to the be
ginning and modern writers were forgot
ten. The applicants were asked what
book they had rend In the last year. Not
mon.V had Interested themselves In mod
ern fiction.
Asks Opportunity '
to Defend the New
Law for Loan Sharks
Representative Edward Simon, author
ot the loan shark bill that Is giving some
of the loan sharks considerable worry,
has filed a request to appear In Judge
Sutton's court as attorney for the people
In the case in which somo ot the loan
sharks aro seeking to test the constitu
tionality of the bill
Julo Allhaus was tried In Justice court
under tho new loan shark bill. He
pleaded guilty and was fined $25. The
case was nppealed to the district court In
an effort to test the constitutionality of
the act. It Is here that Simon expects to
appear next week If he Is granted per
mission by the judge,
GET-TOGETHER DINNER
PROVES FINANCIAL SUCCESS
So successful was the Fairbanks "get
together" banquet, given to Charles W.
Fairbanks, ex-vlce president ot the
United States, that the committee on ar
rangement has announced that GO per
cent of the donations will be returned
to tho donor.
Receipts from the ticket aold to the
dollar banquet totaled $296 and donation
for which twenty-one tickets were given
Increased this sum by 1H. ' After ths
banquet and all expense had been ac
counted for there wa a balance ot
$0C. 40 In the fund. Sale of tickets alone
nearly covered the expense of the banquet.
PRESIDENT ERB SEES
NEBRASKA'S BIG CROP
President Erb of the Minneapolis &
St. Louis road was In Omaha a short
time en route to New York from a trio
to the coast President Erb in passing
through Nebraska noted the splendid con
dition of the crops and at tho Union sta
tion remarked: "It looks a If the Ne
braska roads would havo some business
this fall."
SnrprUtnK Cur of Stomnch Trouble
When you have trouble with your
stomach or chronlo constipation, don't
Imagine that your case is beyond help
Just becauso your doctor falls to give you
relief. Mrs. G. Stenglo, Plalntleld, N. J.,
writes, "For over a month past I have
been troubled with my stomach. Every
thing, I ate upset it terribly. One of
Chamberlain's advertising booklets came
to me. After reading a" few of the letters
from people who had been cured by
Chamberlain' Tablets, I decided to try
them. I have taken nearly three-fourths
of a package of them and can now eat
almost everything that I want" For sale
by all druggists. Advertisement.
Key to the Situation Bee Advertising.
Beautiful Dancer to Ha ve Charge of Children's Playground at Evanston
Mis Lucy Bradford of Springfield, lit,,
well known in Omaha, will be a director
ot a playground at Evanston, 111., for the
summer. For the last year Miss Brad
ford was Instructor of dancing in the
Isabel Lowden studio In Omaha and
awlsttd with the benefit performance
ot 'Sleeping Beauty" for the &rnado
relief fund. While here she made many
friends and several affair were given In
her honor. In an Interview with Mis
Bradford In Springfield paper, she says:
"It is to be my aim to appeal to the
children under my care, not only from
the physical standpoint and that of
muscular development, but primarily
with a view of developing the Inner
cbUd. giving them work that will di
rect them Into the path ot exercising
their mental powers, a well a making
them proficient In games and Increas
ing their muscular strength. With thl
Idea In view, I have mapped out a
special course ot work consisting of
original exercises-
T.he playground at Evanston is
equipped in a very similar manner to
all playgrounds, but It Is my plan to
add to the usual course ot work taught
at such Institution new Ideas, which
will, i hope, accomplish my purpose.
"For Instance, I Intend to devote
considerable time to pantonine and the
Menzell technique. I have prepared
several series ot wordless play In
which I will have the children act tho
rait of certain character. With natural
background, we will be able to present
Interesting exhibition which wilt hold
the attention ot the children and tend
to add to their Interest In th work. In
thlB manner t intend to teach them some
thing ot mythology and history folk
dancing and graceful maneuver will be
Included In this department ot the work,
"At the conclusion of the season I
am planning to give a grand pageant
In which the children who have been
In attendance at the playground dur
ing the summer wilt act out a story. In
this pantomime, which 1 have not en
tirely worked ivi as yet there will be
Included practically all the dance and
games taught during the summer
"It I not my purpose to forget the
games, gymnastic work and play In
which all children take so much Interest
The children will be given & dally course
of instruction In game and gymnastic
work. The style of game will vary With
the age of the pupil. I Will have charge
of all of the children who come to the
playground who are under It years ot age,
and of older girls It thoy care to come. I
also hope to Interest thn older women
In the work and make their visit to the
playground frequent
"The playground I equipped with hori
zontal bars, trapezes, base ball, basket
ball, volley ball and hockey grounds
tennis courts, a swimming pool, etc."
Any
Hai
in Our
Stock
t H
rrlco
Nil 111
iaLfliaiaiaiaian jWeW&IB
..J
Bale of
DresMs,
810
Saturday.
REMNANT DAY
You can save money very easily Friday if you buy these odd lots and short
pieces of finewnsh goods at a fraotion of their Mai value.
New Summer Lawns and Batistes at 2lgcf 5c, 7lgc
Hre are the largest? 'Jots and by far the best best bargains of the summer season. All
the sheer batistes andylawns, with light and me- 1 fim 1
dium colored grounds, Jiew designs in various 7fl P . nnd
colorings, on special table in basement at, yard-. VJ Mj uuu m V
Gisrghams at 7c a Yard
A splendid new lot in a variet'O checked,
striped and fancy' patterns will launder ni
perfectly regular 12 c and 15c valuvsa, of
In dress lengths, at, yrd CrV'
Ratine and Pique at 19c a Yard
New and stylish ratine and fancy striped
pique, the most desirable summer
wash fabrics basement, at, yard. . . .IV C
REMNANTS of EMBROIDERIES and LACES "t"'
Bach for rem
5c
Each for rem
nnnta of AU
ovcr Laces, In
block, white ecru and
colors, lengths to two
thirds yards; also rem
nants of Embroideries
and Lace Bands and
Edges, worth 13c.
J T
I Cambric ,
( y X alnso.
Yard fcr 15o
.and
ok!
Embroidered E d g e ar .
Darids nnd Insertions,
up to 12 Inches wido;
also 18 - inch Ruffled
Flounclngs, with lace
.edge and insertions.
Yard for
yljP75C quality
b'lJU of our 45-
inch Batiste Skirtings
for summer wear; also
dainty French Batiste
Waist Frontlngs in fine
.baby Irish effects.
5c
nanta worth
85c AUqtct
Laces and Nets, Trim
ming Lace Banda and
Edges; also remnants
of Corset Ocrrerlng and
Flounclngs; fine .qnali-tics.
French andGerman Vals, Laces-and Insertion; .alsoWash Lacea, worth 5c and 7Vc, yd. 2c
Women's 75e
Gloves at 45c
12 and 16-BUttpn l4eng).h,
double tipped, pure, silk
gloves; also finest qvality
silk finishod lisle gloves, in
black and white. Mousuuo
talre ntyle; all sizes in Uri-
UUS UUU IUU3 Willi. Ba
that sold up to
75c a pair; while
300 pairs last,
at. pair
40C
Special Sale ef Japanese
Fumed Bamboo Baskets
Fruit, Sandwich, Woato Paper .and Fancy
Baskets, values jurp .to $3.60 m gg
sale Friday, VThtrd oor, at V I II I
each tOI.UU
Stamped Linen Card Bet, lunch .cloth nnd
four napkins to math neat designs, "f En
at, the set t I OO
"Women's Corset CJovur, stamped on fln
quality nainsook 19c lvalues, nr.
2 for 90
Children's Btamped Boznpers, In blue, I r
tan or pink 25c Values,- at,-each I 00
Corset Sale
Basement
A eplendld corset, made of
Columbia batiste, medium
ust. long, straight hip lines,
6 garters attached, boned
with non-rust- 4 e
able boning, at fP k JU
Corset, made of good, .strong
summer net 75c val- Jin
'ues, for 190
'Brassieres, in fine quality
musjin, neatly trimmed with
emDroiaery edgings, at,
each
I9o
Remnants of Midsummer Wash Goods Main Floor
On account of delayed shipment wo offor thoBAtfinA fK.
rics atvV2 price. Voile in two and three-tone eff eW, somo '
corded designs, small checks and multicolor effects-
rAonlar fiflp. nmn.litrv n.t. vnrrl
Silk and cotton, ratine and epongee, French and English Voiles, in remnant lentrths
ana mm enas oi ay to o yaras aji aesirawe lengins, at about y2'regular prices. .
50c IMPORTED
CHIFFON LISLE
AT 25c A YARD
25c
$1 Ratine, speciaL 49c
75o French Linens' at 39c
$1.25 Eponge at yard. ..49c
50c Fancy Voiles, yard. .25c
OUr 5 Or' to 59c all wool challjes, in over 100 different patterns splendid
colorings', with bgrdern, allover patterns, dots, striped and floral designs
Btrlctly all wool challles at, yard.-
89c Voiles at, yard 39c
50c Silk & Cotton Fabric, 25c
25c
85c and $1 Silks vat 49c Yard
5,000 yards of 20 vto 36-lnch wide plain
and fancy foulards, .messalines, poplins,
crepe de chine, diagonal silki suit
ings on bargain square ... .-.. .
32 to 36-lnch genuine twill washable silks, smart
colorings, mostly strlpo effects. Farmer selling
prica, $1.00; at, yard 7f)d
49e
Dress Goods One-Half Price
All our $1.50 to $2 54-inch all wool im
ported and high class domestic spring
dress goods medium and light -
colorings at, yard $1
StwSf1!8 n75c 1,50 dre8B 80odB' checha and
stripes, in all wool serges, wool poplins, diagonals,
etc.; at. yard .3 to QQ
NOTIONS
Specials for Friday
Racine Stocking Feet,
pair 5d
26o Child's Skeleton Waists,
each 15d
Children's Hose Supporters,
pair 5
Taney Frilled Elastic, 2 Be
grade, at, yard 7ttti
Dustluss Mops, for oil floors,
at ISt
June Sale of
RIBBONS
Scores of varieties ot rib
bons of the most desirable
kind can bo bought during
Uiis sale ct far less than
regular prices.
BOYS' SUITS
Basenvent Clothing Dept.
Choice of Hundreds of
Boys' Wasliable Suits
in Russian or Blouse
Styles Suits that are
worth 76c and me
fl.00, Friday
New Assortment of
Boys' Wool Knicker
bocker Pants, made
with belt straps and
full peg top 75c
and $1.00 AQ
values at. . . . TriC
Boys' 50c Rompers at 30
Boys' serviceable blouses for vacation
black sateen, plain blue or striped cham-
nray, wun military collar, open
cuff sleeves, at
25c
Women's Waists
Women's Balkan and Middy
Blouse Waists, also misses'
and children's sizes
worth up to 75c, at. JUC
Large size gingham ,1 91.
aprons for women at 1 1 20
Children' colored dresses,
pretty styles, special. at QJJq
Wall Paper
One and three-room lots of
wall papera at greatly reduced
prices.
10 patterns of 6c Wall An
papers at, roll U
15 pattern of lOo wall C
papers at, roll UU
20 patterns of 16c wall Qn
papers at, roll OU
25 patterns of 26c IOn
wall paper at, roll I 2U
if one single advertisement in. a newspaper
paid, printing presses couldn't be made
big enough t turn out the papers
One advertisement in itself Is only
a step up the stairway of success. Ad
vertising does it work by repeating "
what you want known until everybody
knows it, wheth
er they want to
or not Upward
progress in busi
ness can only be
made by a con
tinued climb.
People like to buy from firms thejr
know. They have confidence in firms
that make themselves known. They
become familiar with stocks and store
policies of stores into which they havo
never stepped,
The day cornea when they want
The Omaha Bee
goeo eTery day to prac
tically every one of your
poatlble customers.
your goods and you have a customer.
It was the continued advertising of
months, or perhaps years that brougkt
them in.
That's why a list like that
reached by The Bee is so very valu
able. Our subscnoers read The Bee
every day, year after year. Our adver
tisements can keep on talking to the
same homes and make friends of peo
ple they never saw.
You cant do that with any kind
of advertising except newspaper ad
vertising. Furthermore, a paper that
is delivered to the homes is the on
that gives you a chance to talk each
day to thesamo people and at last you
have them' aa customers.
MISS LUCY BRADFORD IN AN ARTISTIC PANCWQ
It's continuous advertising that pays
