The Omaha Daily
AdvcrUslnR is the Voice of Trade.
Talk through Tho Bee to your
customers, to your competitor's
customers and to your possible
customers.
THE WEATHER,
Showers
VOL. XL1I-N0. 288.
OMAHA, TUESDAY MORNING, MAY 20, 1913-TWKLVE PAGES.
SINGLE COPY
CENTS.
Bee
TWO
. . r
NIRODUCES
ANTI-TRUST CLAUSE
Iowa Senator Proposes to Put Pro
duct of Monopolies on the
Free List.
ACTION TO BE AUTOMATIC
Judgment of Court to Make Change
Effective.
MIGHT OFFSET MANY SCHEDULES -
Proposal Contains Almost Unlimited (
Possibilities.
SUBCOMMITTEES ARE BUSY
Wool, Cotton, SuRnr it ml Chemical
Slnnufnctnrern Are I'lrndlnK to
De Ilcnt'd on the Quea
tlon. WASHINGTON, May 19.-An amend-'
ment to the tariff bill Introduced today
by Senator Kenyrn proposed that when
any corporation or concern whs adjudged
a. monopoly Its ffoductn should automat
ically go on the free list. Mr. Kcnyon
has hoped that the finance committee
may consider the amendment, but If not
he will press It on the floor. The pto
posal has almost unlimited possibilities
for overturning: schedules.
The question of whether products of
concerns reorganized since the supreme
court held them to be monopolies mlirht
still be under monopolistic control, also
would enter Into the application of the
law should the Kenyon amendment be
incorporated.
Subcommittee Report.
Subcommittees of the finance commit
tee plan to meet every day this week to
consider the wool, cotton, sugar and
chemical schedules of the tariff bill. On
all tho6o manufacturers are "here plead
ing to be heard against the rates of the
Underwood bill.
Chairman Simmons has called a meeting
of the entire finance committee for to
morrow. A set of questions to manu
facturers proposed by Senator La Fol
lettce are to be sent out.
"When does the senator expect to Wring
the bill out of committee?" asked Sen
ator Smith of Michigan when the senate
took up the bill today.
"I hoped wo might be able to finish It
during the first week in June."
"Does that include the caucus?" asked
Senator Penros.
"I 'don't know yet that we have de
cided to have one," answered Senator
Simmons.
"Will It be open to the public?" contin
ued Senator' Penrose:
Senator Simmons declined to keep
the dlscuFslon.
Up
Prize Fight in Jail
Stopped by Janitor
flAN RAFBL, Cal., May 19 John (Jack;
Mills and Paddy (Kid) Williams, derelicts
of the prize ring, met In the county jail
here yesterday and harking back In an
argument to a former battle, a four-
round bout to a draw -five years ago,
agreed to hold an immediate return bout t
Referee, timekeeper and seconds were
chosen from their fellow prisoners. Lack
tng gloves, they went at it with bare
knuckles, stripped and barefooted.
The bout had reached the sixth round
and the men were bleeding and groggy,
when the court house janitor heard the
uproar and descended upon the ring
armed with a mrfp. Again the decision
was a draw.
Mills Is serving a year for shooting
and "Williams six months for vagrancy.
Mills is a negro.
EIGHT MEMBERS OF ALLEGED
CLAIRVOYANT RING INDICTED
CHICAGO, May 19. The ejglit Indict
ments voted by the grand Jury last
Saturday In connection with the alleged
swindling operations of the clairvoyant
ring, were returned In couri today. 3lx
men are named as follows: Frank 8.
Ryan, alias Prof. Robert L. Milton;
James Ryan, alias Prof. Charles T.
Crane; Carlos be Alvandros, alias Man
tel; Edward Hartley, alias Willie Bhea;
Dr. William Stone and Davis K. Rosa.
The National Capital
Monday, Stay 10, 1013.
Tlte Senate.
Resumed consideration of Kern resolu
tion for West Virginia coal strike Inves
tigation. Mrs. Helen D. Longstreet. former post
master at Galnsville, Ga., heard before
postofflce commission.
Senator Kenyon Introduced amendment
to tariff bill to automatically put In free
list products of any concern adjudged a
monopoly.
Passed urgent deflfienoy bill, appro
priating $800,000 for Postofflce depatt
nt. Passed house bill, requiring Panama
California Exposition company to de
posit money guarantees for awards and
prUas.
Senator Burton reintroduced his sea
man's involuntary servitude bill.
Senator Clapp Introduced bill to pro
hibit senators and representatives from
serving on or soliciting funds for any
political committee,
The Honae.
Not in session; meets at noon Tuesday.
The Weather
For Omaha, Council' Bluffs and Vicin
ity Rain; warmer.
Temperature
Omaha Yesterday.
Hours. Der.
I a. m...... S5
S a. m S3
7 a. nr. 51
8 a. m
a. m..., .-3
10 a. m M
11 a. m , ss
at
is m '. m
I :. m i)
I V m n .
3 P- m .. 72
P. m 75 !
, 5 ! m 72 t
6 p. m 07 i
7 p. m !i i
8 p. m. a
FORMER PRESIDENT OF THE
UNION PACIFIC DEAD.
HORACE O. BURT.
HORACE G.JURT IS DEAD
Former President of Union Pacific
Dies at Chicago.
DEATH FOLLOWS AN OPERATION
lie Wnn Chief Uimlneer for Chicago
Aaaoclntlon'a Smoke Alinteiuciit
Committee Sixty-Four
Ycnrn of Age.
Horace Greeley Burt, a resident of
Omaha 'for many years, president of the
Union Pacific from 1898 to 1904 and a
prominent railroad man nearly all his
life, died at his home In Oak Park, a
Chicago suburb at 6Mb o'clock Sunday
evening from complications following an
operation performed early this month.
Funeral services will be "held ut the
Chicago home Tuesday afternoon." after
which the body will be taken to the old
home, Terre Haute, Ind., for burial, Mr.
Burt was 64 years old at tho time of
i his death, and is survived by his widow
and two sons, both grown.
Born In Terre Haute, Mn Burt received
his early education there, graduating
from the high school In 1867. The follow
ing year he went out with a party of rail
road surveyors and was with different
parties in the iflcld until 1S70. when he
(Continued on Page Three.)
t . j t-, - . - . '
Colorado Lawmaker
Charged with Murder
of Wife and Daughter
CRIPPLE CREEK, Colo., May 19.
James L. Bacon, member of the Eigh
teenth 'general nsscmbly from Teller
.county, was arrested here at 1:40 o'clock
"ernoon on a warrant charging him
r11'1 tne muruer 01 "s wife, Ida Bacon,
nnd stepdaughter. Josephine Davidson.
The women were killed In an explosion
that wrecked the Bacon homo April 23.
Bacon has been In a hospital most of
the time since the explosion, suffering
from injuries received at the time. Ho
recently attended the funeral of his wife
In Denver and was accompanied on the
trip by two deputy sheriffs.
The warrant on which Bacon was ar
rested was sworn out ten days ago by
tho sheriff, who has been conducting an
investigation of the explosion. ,
After recovering consciousness at the
hospital alter the explosion Becon lod
of having received threatening letters,
and declared that he believed his houso
had been dynamited by enemies.
Suff s Hire Women
of Lower Class to
Do Incendiary Work
LONDON, May 19.-Conflrmatlon of
the hint that the militant suffragettes are
hiring women of the lower class as mem
bers of their "arson squad" was received
this morning when Nellie Robinson was
arrested outside the famous new colloge
chapel at Hampstead. The woman dj
described herself as a servant and said
she was awaiting the arrival of two suf
fragettes under whose direction she was
going to fire the church.
The police magistrate, before whom the
woman was charged remarked that she
"seemed to be .In course of training as u
professional petroleum Incendiary under
miscreants worse than hsrself."'
Lake StiU Holds
Bodies of Students
ITHACA, N. T., May 1.-Cayuga lake
still held the bodies of the four Cornell
students last seen on Its surface in a
canoe Saturday night The entire south
ern end of the lake was'dotted with grap
plera today. They went over every
square yard of its surface. Preparations
were made to dynamite the waters, fir
ing many charges simultaneously, it
was feared, however, the bodies might
never be recovered.
,
A 32-page book of full page pictures showing the marvelous work of rebuilding is now out. Send
it to your friends and business connections. Show them what Omaha pluck and enterprise have
accomplished in a few short weeks. At The Bee office 17th and Farnam. 10c a copy -by mail 12c
MINER CHARGED WITH
1 m
-JEPDUGHTEe
Arrested as He Dismounts from
Train from Attending Their
Funeral at Denver.
KILLED IN AN EXPLOSION
Bacon Home Wrecked by Dynamite
Blast, Two Inmates Die.
FIRST BELIEVED ACCIDENTAL
Acoused Man Declares Enemies Re
sponsible for the Affair. .
GETS MENACING LETTERS
Spvnt Severnl WeeJka In llnapltnl
llluiHclf, na Ilmnlt of Injnrlra
Coroner's Inqticat Dock
Wot Fix lllnmc.
CRIPPLE CHEEK. Colo., May 19.
Whon Jnmes I Bacon, mining man and
former Colorado legislator, stepped from
a train todHy on his rotu 4n fioiu De Ivor,
where he had iittended the fuiwraU uf
his wife, Ida, and her diiuhto.", Jo
Bcphlne Davidson, killed in an uxploston
which wrecked the Bacon h imn here on
April 28, he wan urrest.nl nn u warrant
charging him with theo mu.tur of the
womati and child.
Bncon Is accused by tho authorities of
having caused tho exp uxion which killed
his wife and stepdaughter anil caused in
juries which resulted In Ms gt)i"llii lex
ers! weeks In a hospital. The tixploston
wan at first thought lo have been acci
dental, resulting from an ttt'Sinpt '.o
thaw dynamite In a kltnlm stove ovtn.
Later Bacon recovered sufficiently to
give his version of the aftnlr, In which
he declared his belief thut enemies lad
blown up the house. To substantiate this
he told of having roertlv! threatening
letters. The coroner's Inquost failed to
clear the mystery, a verdict f duath
as the result of an expbil in. with causo
unknown, belli)? renderud.
Since Bacon's partial lecovery he litis
been closely watched and two dipyty
sheriffs accompanied him to Denver when
ho attended his wife's funeral, The wur.
rant for his arrest was aworn out secretly
by the sheriff ten days iu
Police Seek Lost
Heiress to Close
to Half a Million
CHICAGO, May 19. The local police
were asked today to search for Margaret
Hawthorne, ?S years old, and, according
tO'-a telegram, from a law firm atiHnst:
ings, oucn.,
heiress
th- n forluni? at
tCO.OOO left by David Shatter at Vassar.
Mich., who died five years ago.
ine young wsman was me oaugnier fit. The announcement was made by Dr.
of Almlna and Harry Hawthorne, but j Jordan to the student body In the course
they separated shortly after hep birth, i of an address he delivered during the
The mother ditd at Amethlst, Col. The i commencement exercises on "The Con
father was then at Des Moines, la., and quest of Europe by America."
was last heard from" several years ago .John Caspar Branner, professor of
at Honolulu. The child Is supposed to geology, and since 1899 vice president of
nave Deen leu in tms city ana asylums
will be searched for records of her, as
the police fear sho may bo unaware of
her own identity.
Hundred Thirty-Four
Candidates for Six
Officers in Denver
DBNVEU, May 19. Today marked the
close of Denver's campaign piepnratory
to Its first election under the tommls;on
government to be held tomorrow. The
names of 1S1 candidates for tho six com
mlsslonershlps will appjar on tne ballot,
divided as follows: Fourteen for auditor,
twenty-seven for commissioner of public
property, fourteen for commissioner of
Trance, twenty-seven for commissioner
of public safety, twenty-throe for commis
sioner of Improvements and twenty.nlne
for commissioner of social welfare. The
list of candidates Includes five women
and twenty-one of the present city and
county officials.
The headless ballot and preferential
system of voting will be used In tomor
row's balloting.
Manufacturers
Meet at Detroit
DETROIT. Mich., May 19. A ten-year
precedent was broken today when the
National Association of Manufacturer.!
met hers in annual convention. For tha
last decsdki all meetings of the qrganm
Hon have beer, held !n New York. A
number of matters of vital Interest to
American business, workmen and con
sumers, will be discussed during the
three-days' session.
JOHN A. SCUDDER. PIONEER
STEAMBOAT CAPTAIN, DEAD
ST. LPUI8. May !9.-John A. Soiidder.
a retired capitalist, died suddenly 'at his
home here today of apoplexy. Ho was
83 years old. In the olden days of river
traffic on the Mississippi Mr. Scudder
was a steamboat captain. He was one
of the organizers of the Memphis andiHt.
IxjuIs line, known as the Anchor Line,
and at various times had been a director
In St Louis financial Institutions.
Let the world
OMAHA
YOUR JUSESSUZNT & jCmrRZLiSZID
A 'STJOCJtfTJI or 2. JUXP
JSLE TATT.V Omi JT1JTTS.
Drnwn for The Bee by Powell.
PRESIDENT JORDAN RESIGNS
Head of Stanford University is Made
Chancellor.
RETIRES FROM ACTIVE WORK
He la Succeeded hy John Caspar
Ilrnnner, Professor of GroloRy
and Vice President
Since 1800.
STANFORD UNIVERSITY. Cal.. Mov
19. Dr. David .Starr Jordan, presldent'of
Stanford tinlversltrt j-eslimnd-hia "nnVmnn
- "l.. ..'..- .f - .7 .. V
1 iuuh.v. iu accent inn nrnrn nr fji. M.nnr
which will created by the board of
, trustees next Friday for his especial benc-
jne university, will become president
President Jordan's retirement as active
head of tho university will leave him
free to devote his time to his work In
behalf of world peace. He Will receive
tle same salary he Is drawing now,
Sintrmrnt liy Prof. Rtlllman.
His brief announcement was followed
by an explanatory statement by Prof.
John N. Stlllman of the department of
chemistry,
"For twenty-two years," he said, "Dr.
Jordan has been the Inspiration of Stan
ford university. What It Is Is due largely
to his high Ideals, his breadth of view
and his warmth of sympathy."
Dr. Jordan has been president since 1891.
He began his connection with the uni
versity as a specialist In biology. Born In
Gainesville, N. Y., he Is now C3 years old.
Prof, Branner, the new president, has
been at Stanford since 1S92 and Is a life
long friend of Dr. Jordan. Before that he
was at various times, since graduating
from Cornell, professor of Ecology In tha
Indiana .State university, state geologist
of Indiana and In the service of tho
Brazilian government as a geologist.
Cornell Students Earn
Large Sum Each Year
ITHACA, N. Y May 19.-Cornell uni
versity students earn $181,904 annually to
assist them to obtain an education, ac
cording to statistics compiled by Scroll
and Spade, a working students' society.
The total number of working students
at Cornell this year, who partially or
wnolly support themselves. Is 1,060, mak
ing the average earnings 1173 per student.
Of the, total number 124 earn more than
their board and room rent. The earning
students annually spend 1573,794, or an
average of $537 during the year.
The figures have been turned over to
Prof. O. W. Wilcox, statistician, to help
in his high cost of, living statistics.
South Dakota State
Official Pays Fine
PIEjJlRE, S. D.. May 19. Fred D.
Drinker, former South Dakota land com
missioner, was today fined i?0 for par.
.tlolpatlng In a contract In which he was
Interested while a public offlolal. Brlnker
admitted his guilt.
know what we are doing
IN THE REBUILDING
The Blow Falls
OUCH!
YOtT'ZL
OF THAT !
Twenty Silk Mill
Employes Return to
Work Under Guard
PATEUSON, N. J., May 19 Through a
lane of police two blocks long, twenty
hands, formerly employed by tho silk
mill of the Arthur Price company, went
back to work today after a Btrlke of
more than two months. Hundreds of
pickets of tho Industrial Workers of tho
World sought to prevent their return,
but the police guard was too affective,
There-was a llv$)y serlmmajjo-for a time
and sixty pickets wero arrested
The Price mill Is a comparatively small
one. employing normally thirty hands,
The return of Its strikers with demands
unsatisfied is hcraltled by tho manufac
turers as meaning the near end of the
strike. Leaders of tho Industrial Work
ers of the World on the other hand main
tain the fight will go on unabated and
that few others will yield.
Howell Gives Out
Earnings of Water
Plant This Year
According to Wator Commissioner
Howell's statistics the gross earnings of
tho water plant are 12,15 a day and tho
total earnings for the last four months,
three months of which havo been under
the "reduced price," amount to 1261,000.
Howell says the cost per day amounts
to $1,773 now and that net earnings for
three months are $49,000.
Hydrants now In servlc number 2.017
and twenty-fowr and pne-half i.bh of
main are In use. Twenty thousand and
ninety-three meters have been Installed,
and there are 3.314 unmetered consumer?,
making a total ef 23.C07 services. Water
pumped each day, on an average,
amounts to 17,800,000 gallons.
Woman Attacked
By Negro; Hounds
Put Upon the Trail
FALLS CITY, Neb., May 19.-(Speelal
Telegram.)Mrs. Anna Keller was' as
saulted by a negro here last night. He
followed her in the darkness and dragged
here Into a small building in the resi
dence part of town. He terrorized the
neighborhood and no alarm was given un
til this morning.
Bloodhounds were placed upon the trail,
which led to the Missouri Paclfla railroad
tracks. '
It Is thought the man lives in Hiawa
tha, Kan.
Darkness Hangs
Over Kansas City
KANSAS CITY, Mo.. May 19.-A heavy
pall of darkness that hung over Kansas
City for two hours ths morning sent hun
dreds of citizens scurrying Into their cel
lars In fear of ai tornado, resulted In a
scries of minor traffic accidents and cul
minated In a terrific thunderstorm. Re
ports from nearby towns said the same
conditions prevailed, but no serious dam
age was reported from any point
) v.
S I
- . , ,
LOOKS LIKE A DOUBLE-CROSS
Governor Makes Promises to Jim,
but Doesn't Keep Them.
DIFFERENT BEFORE ELECTION
Mayor Jim Went flood to Frlrnda
for Morrtu-nd nnd Nott Gels n
Thren-'Dontn When I.ocnl Pnl
rnnimo la Ilnniled Out.
"How long dp you think 'Jim' is golnB
I to -stand for thtr ,oskv4 .the, city hall
inun,
"Stand for whatf came tho question
In reply.
''Stand for being double-crossed hy
Governor Morchend. The governor prom
ised 'Jim' as plainly as a man could, to
give the appolntmanXof deputy election
commissioner to the mayor's next-door
neighbor, Matt Greevy, and here he's
thrown him down cold. The mayor
wnntcd the head Job for Lee Bridges, but
the governor managed to whcedlo him
Into consenting to some one else who had
never been with him, And now I hear
thai another part of the understanding,
which was that Senator Grossman be
mimed district judge. Is In danger of be
ing upset.
Different Pre Inn to IStrctlon.
"Oh. It was different before election
when Morchend was up here begRlng
'Jim" to front for him, and 'Jim' went
mound at his request with personal as
surance that Morehead was his friend.
and would be liberal In spite of iho Idl-
otic letter he had written airalnat t-.nnl.
in tho 8 o'clock lid law. If Mlm' stands
much longer for this kind of a hand-out,
he's not the kind I takn htm to be."
I9M1SRY
nuccicwjs
ostiiom
Land Coninilsaloner Ilrckinnnn Fills
Vnrnnc" Jin IIIh Office
(From a Staff Correspondent.)
LINCOLN, Neb., May 19.-(Speclal Tel
egram.) Land Commissioner Fred Beck
mann this afternoon announced the ap
pointment of George Emery, who has
been serving as chief clerk In the office
as deputy, to fill the position made va
cant by tho retirement of Henry Ostrom.
wno accepts the position of deputy elec-
tlon commissioner of Douglas county. No
announcement is made who will fill the
position held by Mr. Emery,
"I told Mr. Moorhead when I appointed
him election commissioner that I should
hold him responsible for tho selection of
a good man for deputy," said the gov
ernor this morning. "I am not very
well ,postod as to the kind of a man Mr.
Ostrom Is, but I have been Informed that
he Is an exceptionally good man. The
law requires that the deputy should bo of !
different polltlcul faith than the com-;
mlssloner, and as I have appointed a i
democrat to tho commtsslonershlp, of I
course, the deputy will havo to be a re- I
publican or a bullmooscr," I
The governor said that In looking Into!
the political standing of Mr. Ostrom he ,
had been Informed that Mr. Ostrom was 1
very friendly to tho candidacy of Mr. !
Roosevelt for tho republican nomination,
but after the nomination was made of I
Mr. Taft he had refused to follow Mr. !
Roosevelt Into a new, party. !
''Personally," said the governor, "I i
would, prefer a good, strong Taft repub- j
llcan, as I don't have much use for Mr-1
(Continued on Page Two.)
CHINOA RECEIVES
REPLY TO PROTEST
CABLEDTO TOKIQ
Contents of Note in Answer tc
Japan's Objection to Alien Land
Bill itot Given Out.
GOVERNOR JOHNSON SIGNS
Measure Becomes Law in Ninety
Days, August 10.
MOVEMENT FOR REFERENDUM
Democrats and Asiatic Exclusion
League DiWssatisfied with Act.
PRESENCE OF JOKER CHARGED
I'linnmn Cxpoaltlon Hoard Man o
live In Opposition (o I.rulnln t Inn
on
fironnd of Violation
of Faith.
WASHINGTON Miiy 19. Se re'ftry
llrjun lnte today handed Amba.tdot
Cllilids the M-ply of the Tinted Stat is
government to the Japanese rr'i is(
nmilnst the California alien laud UgiD
Hon. Tho nnilmrB.tdor Immediately rub'ci
It lo Toklo. No Indication n to th
nature of the ici.ly was given out
Jnlinann Hlscnit Illll.
SACRAMENTO, Cal.. May Ib-Agalno.
tho protests of Japan and the repre
sentations of Prcstdnnt Vtlon mid his
personal envoy, Reciftary of Stato Brian,
Governor Johnson sUncd the nllen land
bill and ninety days uflei the adjourn
ment of thw teslslntuie, or on August 14
the net becomes oporntlve.
Whllo the governor wn slxuing tho bill
the steamship Korea was patelng through
Ihc Golden Gate bearing two distin
guished Japanese, una a former pupil ot
President Wilson, on a mission of In
vestigation. Meanwhile complications, national and
sectional, beset the bill. Overshadowing
all Is tho outromo of tho negotiations now
In progress between this country and
Japan, which has Intel prcted the act as
discriminatory and offintlve.
lloxtUUr In Cnllfornln.
Within California Itself tho act has en
countered triple hostility, which may de
lay Its actuality until November, 1914.
Democrats opposed state legislation at
this time, as a matter of party regularity
Nevertheless so plain to them seems ta
be tho demand for tho bill that, after ex
hausting parliamentary tatcles the senatft
gave but one adverse vote nnd the as
sembly but two. As an expression of this
opposition, Theodora Bell,, late democratic
candidate for governor and former chair
man o ftho democratic' state central
committee, has Issued an invitation to his
party to submit the Issue to the people by
invoking the referendum ngalnst tho bill.
Ho grounds his opposition on two con-tcntlons-onet
hat the bill Is Insufficiently
drastic, becauso It permits lenses running
three years, and second because at the
present it embarrasses the national ad
ministration. Uxuliialnn LenKtic In Game.
The Aslatlo Exclusion league, an or
ganlzatlon of which tho president Is Olut
V. Tveltmoe, recently convicted of com
plicity In tho natlunal dynamite plot or
iginating In Indianapolis, announced last
night that It would Invoke the referendum
purely becauso It oppuson tho bill as
faint-hearted. Thirdly, the powerful
Panama-Pacific International Exposition
company, boohed by many chambers flf
commerce, has placed Itself on record In
opposition to the bill on the ground that
It Is a violation of faith. 'Any action
of the legislature," said the directors of.
tho company, "offensive to uny foreign
! country, to their prlda n a people or to
their honor ns it nation, must chnllenge
! tht BooJ ft,u" - ,ho commonwealth."
In reply to this thrutened hostility,
Governor Johnson suld today In signing
the hill:
"California for the first time In Ha
history has un fitul-allou law. Any man
who wishes another Kind o fluw may i:on
slstently Invoke tho initiative. No man
who really wishes un ontl-al!cn law w.lt
sign the referendum an to thU law If
1 another law Is sought, It muy be 1 e-
! ainliV r ttiAana ttf tilt 1 n 1 1 1 n 1 Vm nnil In
the meantime the present law will be in'
operation."
I HEARING ON JOHNSON'S
MOTION IS POSTPONED
CHICAGO, May ID.Federul Judgo Ca
penter today postponed hearing on
motion for a now trial for Jack Johnson.
the negro pugilist, recently convicted t
violation of tho Mann white slave a' t
Information in
Good Advertising
"1 never realized until the
other day how 'much informa
tion you can get but of adver
tising," remarked a well-known
man. "I picked up a paper and
began to read a rug advertise
ment. The headline, being un
usually attractive, caught me
quickly. Then I read on and I
was astonished to not how
much information that adver
tisement contained concerning
rugs.
It went back centuries in a few
sentences, and when I got through
In less than 6 minutes I knew
more about rugs than I ever did
oefore."
"I read an advertisement of sllUa
tho "other night." Bald a woman,
"and when I finished I knew more
about silks than I ever Hneir be
fore. There wasn't much to read,
but what there was was well writ
ten and full of useful facts. Of
course, I bought silk Just as you
bought rugs."
Well written advertising is a
delight.
You have simply to read
some of THB BBE's ads to ap
preciate that fact.