The Omaha Daily
THE BEE'S
Daily apuri Extra
THE WEATHER,
Fair; Warmer
BEST OP ALL
VOL. XL1I-NO. 287.
OMAHA, MONDAY MORNING, MAY 19, 1!)13-TWN. PAGES.
SINGLE COPY TWO GENTS.
Bee
TO HASTEN WORK OF
PRESBYTERIAN UN
Will Report in Year After Con
ferring as to Specifio Means
of Amalgamation.
SOUTHERNERS ARE IN VAN
Dixie Branch Leads in Movement
for "Getting Together."
'ATLANTA IMPATIENT FOR IT
Assemblies Urged to Be Quests of
Confederate Veterans.
"CAN FORGET AND FORGIVE"
Suldlir In Gray Telia Vlilion
".MIuniH-rKnndlnK "f Hull
Century Ak" ia Hot
Remembered.
ATLANTA. Ua.. May 18. The south Is
determined to lead In the movement for
union" of the various suctions of Presby
terians. The. southern church has from
the first been thu aggressor in pursuit of
this iilun. Sutuiday It came to concrete
Initiation In the appointment of commit
tees by the South utid the United Pros-byt-rlan
generally assemblies with In
structions to confer as to specific ways
and means of actually effecting un
amalgamation.
Those committees will report a year
hence to their respectlvo assemblies. By
that tlmo It Is hoped the northern Pres
byterians may have so adjusted thcli
duimstlo affairs as to bo In position to
i-ii.it into negotiations for a general
imrgor.
Ut course "whllo the other branches
hesltuto to talk definite affiliation with
the northern so long ns the latter has
the union .seminary problem of alleged
unoithodoxy on Its hands, there Is an
other reason for hesitation. It In quite
well known that the United and Southern
prebbyterlcs desire to unite and first form
a stronger body before going In with
the larger branch of the north and thus
avoid being a swallowed up.
in pit t lent fir Union.
It Is Interesting to observe Atlanta's
obsession of this spirit of union. Thcso
southerners are positively Impatient for I
it. Saturday a confederate veteran com
mander visited each ot tho four Presby
terlan assembles and urged the "Pher
nuins," as Atlanta folks regard all' federal
veterans, to bo the guests of the con
federates on a certafn notablo occasion.
'Wo want to show you boys who
marched to the sea," Bhouted the old.
soldier In gray, "that we can forget and
forgivo-r ah " And' while too people
ebeeedjjtini Jauglied. )hatntqrjc.ted:, ,"A
misunderstanding that occurred some fifty
years ago."
Kev. T. , H. McConnell of Omaha was
placed oil tho commltteo on theological
seminaries to succeed Dr. D. B. Jenkins,
who was promoted to tho chairmanship
of the Important committee on polity
Some of the biggest men In the assembly
aro on this committee before which the
fundamentally large questions will come.
Amoni: these questions may be certain
phases of the perplexing union seminary
situation.
OiTir-rrr: Anralnnt Ilnnrri.
Saturday's session of the United Presby
terians was taken up by charges by tho
committee on the board of publication
that th board has been unbusinesslike
In Its methods and misleading In Its re
ports. Dr. E. M. Mllllgan," new manager of
the board, was called upon to explain the
llii'icase from $31,000 to $100,000 In the
nrrttage on the publication building. He
admitted that methods, "wrong, bt not
(Continued nn Page Two.)
CINCINNATI ASKS RECEIVER
FOR STRFET CAR COMPANY
CINCINNATI, O., May 18.-Thc refusal
ot Governor Cox to send troops to this
city in an effort to control the strlks ot
the employes of the Cincinnati Traction
company after spectacular riots In the
early part of tho day had Influenced
Muyor Henry Hunt to ask for the militia,
waH fol!q.Wed by tho filing of a pe
tition by the city of Cincinnati for a re
ceiver for the company. j
After hearing arguments pn tho petl-
tlon, Judgu Gcorgehan of the common
ideas court, before whom the action was
brought, listening to the. pleas of attor
neys for the traction company for .rbre
time In which to answer, adjourned court
until Monday, when ho will hear the re
mainder of the arguments and pass Judy
menu The Weather
Forecast ot the weather for Sunday and
Monday:
For Nebraska Fair Sunday; showers
Monday in the west portion and Monday
or Monday night In the east portion.
For Iowa Fair Sunday and probably
Monday; warmer Monday. U
Temperature nt Oninhii Yesterday.
, t Hours. Dec.
I -,l 6 a. m 60
I AJ. - I 6 a. m SI
-in iy ' a. m ok
, 8 a, m.... ...55
t'. & V m o m eh
'- 11 wr,
i 'JSVU... iXv 1 f 12 m 61
Z H, 1 p. m 63
3 D. m 67
" " U b. m 68
n P. m 63
r m
Hi - -"J gT
Comparative Local Record.
1911. 1312. 1911. 1910.
H ghest yesterday 67 75 89 66
Iuwt yesterday M 4! 6S 41
Mean temperature 62 62 78 65
Precipitation 07 .00 .00 .00
Temperature and precipitation depar
tures from the normal: '
Normal temperature 63
3iietney for the day. i
Total expess since March 1 K
Normal precipitation , ltUnch
deficiency for the day Winch
Total rainfall since March 1.. 9.04 Inohea
i;C4a sine,' March 1 1. 2f Inches
lef clcncy for cor p-rlod 1914 1 70lnch
Deficiency for cor. period, 1911. iM Inches
TWO SECTION MEN SLAIN
Italians Murdered at Marquette,
Neb. Five Under Arrest.
VICTIMS LIVED IN FREIGHT CAR
Coroner linn Taken Up the t'nse tint!
Will Holil nn Inqnest Kill-Inn-
Oconrrrd About Mid
nlnrht. AURORA. Neb., Mny 18.-iSpeclaU-Two
Italian section hands were murdered
tind badly mutilated at Marquette, a sla
tlon near here, last night. While the
guilty persons are not known, a pane of
laborers nt this place Is under suspicion
and five are now under arrest. The mur
dered men aro Joe Marrctta nnd his boh.
Bam Mnrrotta. They lived nlono In a
bunk car.
It was evident the men were killed
about midnight, and the coroner has
taken up the case and will hold an In
quest. Woman Soldier
Reveals Her Name
to Old Comrade
QUINCr, III., May 18.-(Speclal Tele
gram.) "Albert D. CaBhler." a woman
who fought through three years of the
civil war. today declared her proper namo
Is Georgia Hughes.
She was born In Klllartiey, Ireland, and
always went under the name of Qeoige.
She was visited today by Sergeant linn
Ives of York. Neb., orderly In the com
pany of which she was a member. She
rays she alwuys ware boys' clothes. Iter
parents died when she was 7 years old.
Her brother, Ira Hughes, came to Amer
ica and died In New York, while his sis
ter was at his side. Her mind is affected,
but she is able to tell the hUtory of her
life intelligently. Until today her proper
name war never known. She rehearsed
the story of her hardships In New Yrk
before coming to Illinois, and told of In
cidents connected with her service In the
war.
Sorgeant Ives kept a diary of the com
pany Incidents. On one pago Is this ex
pression quoted from Albert Cashier:
"Como out of there, you d d rebels, and
show your face."
The story of her life was learned two
weeks ago.
Peru Normal Team
Cinches State Flag
PERU, Neb., May 18. (Special Tele
gram.) Peru won the state college pen
nant In base ball Saturday by defeat
ing Wesloyan for the second time this
week, by a score of 7 to 2, on a very
muddy field. Kllpser pitched for Wes
leyan during the first part ot the game,
being relieved In the latter half by Cham
berlain, deary caught for the visitor.
Wlckharq and MacMulten woie the local
battery.' 1 ' r .
The Peru boys were met by a trionster
delegation of students to celebrate the
team's return from Kearney, where they
defeated .the 'State Normal team yester
day, with a score of 11 to 4.
The Peru team has won every battle
this season with the. exception of a game
at York with the State league team,
which went against Peru with a score
of 6 to 1.
Doane Is to play here against the Nor
mal team next Wednesday, but the pen
nant Is assured to Peru, whatever tho
result of that game.
Hartington Knights
of Columbus Meet
HARTINGTON, Neb.. May 18.-(Spe-clal.)
The local order of the Knights ot
Columbus held their annual Initiation and
banquet In their home here to-day. In
the morning the members of the order
attended high mass at Holy Trinity
church In a body and in the afternoon
and evening the Initiatory exercises and
banquet wore held.. At the banquet
County Attorney O'Gara was toastmas
ter. Among the speakers was Rev. J.
F. Lubeley, P. R., of St. Louis, Mo.
This was the sixth annual banquet and'
Initiation of the Hartington Knights of
Columbus. The lodge now has a strong
membership and owns Its own home,
which was, built In 1911 at a cost ot
25,000.
G. L MINER REAPPOINTED
CHIEF OF POLICE AT WAYNE
WAYNE, Neb., May IB. (Special.)
George I Miner, who has recently
been selected chief of police of Wayne,
Neb., has served In that capacity al
most from the date of the organlration
o fthe town. His appointment under
the new administration will enable him
to round out a quarter of a century of
continuous police service. Mr. Miner has
proved a good officer, and ho will re
main In his present position as long as
the citizens of Wayne can Induce him
to retain It.
YORK COLLEGE PRESIDENT
EDUCATIONAL SECRETARY
DECATUR. 111.. May 18.-W. E. Shell,
president of York college, York. Neb.,
was elected general eflucatlonal secretary
at the convention of the United Brethren
church Saturday. The convention voted
favorably on ,a report to present the
question of union with the Methodist
church to a vote of the Individual conferences.
Let the world' know what we are doing
' : . . OMAHA IN THE REBUILDING
A 32-page book of full page pictures showing the marvelous work of rebuilding is now out.
- Send it to your friends and business connections,
enterprise has accomplished in a few short weeks.
OMAHA PAYING WELL
FOR SERVANT GIRLS
A 11,
Are
Are
the
uie, it
mm
REAL LUXURY
EifpnDollars a Week for Families
of Three Common Offer.
EVEN HIGHER STIPENDS PAID
Are No Longer Required to Do the
Washing, Which Is Sent Out.
CHANCE TO SAVE THE COIN
t!et More Thnn Mont Clrln In Fnc
torlea nnd Stores, nml llnre Their
Ilonrd nml Itoom nnd Wnsli
lnir Thrown In.
HousemaldH, domestics, kitchen serv
ants, or whatever name they happen to
be known by, are becoming a luxury In
Omaha, both In the matter of tho diffi
culty of finding them and the high wages
they command. Want ads have recently
appeared In the columns of The Bee
In which persons have Inquired for serv
ant girls, offering to pay $8 per week for
a family of three. An Investigation mado
by The Uee Saturday revealed the fact
that these aro not rare enses, but that
In fact r grcot many servant girls .nre
now, nnd have been for some time, get
ting $S per week for their services, and
that some are even getting as mich as
$10, 11 and even in rare cases $12 per
week.
In still other cases certain persons are
employing two girls, - paying each one
from $6 to J8 per week. One Is usually
known as the maid white the other Is tho
cook. Tho maid waits tables and an
swers doorbells.
, Do .Not Do Wnnlilnir.
Even in the cases where the highest
prices are paid for servant girls, the
girls are no longer required to do the
washing. Either the washing Is sent out
or the washerwoman comes to the bouse
once a week to do this work.
The servant girls now-a-days aro
largely foreign born girls. There are, of
course, some American girls, who still
go Into the kitchens as scrvaitts, but
these aro becoming fewer and fewer. Tho
foreign girl when she first arrives Is, of
course, not fit to earn the highest wages
as servant, but It she learns her work
readily she soqn commands good wages
The Bee's representative found one case
of an Irish girl, who landed In Omaha
some years ago. 8ho vera to work as
a house servant at $4 per week. She
worked hard and learned her duties well.
She saved her money and In a tew
years sent money to Ireland to bring
her brother over. He camo and secured
a position with . the, Cudahy Faokln
company,;? find I no Wi-holdaV responsible
position there, in a few years more tho
same Irish girl had saved enough to
bring her sister over. The sister also
secured work as a servant and. Is now
getting among the top wagcH.
Ability Required.
Miss Marie Odlorne, secretary of the
employment bureau ot the Omaha Young:
Women's Chrtstaln association, was asked
by The Bee, whether the Blrls In de
partment stores and factories, who are
getting less wages than the servant girls,
might not get the sama wages If they
cared to bare their arms and put their
fingers Into dish water.
"No," replied Miss oaiornc. "These
Blrls have not the ability. They nre
not prepared to go Into a kitchen and
do houbework. They know nothing of
housework. It Is tho way they, are
brought up In the city now-a-days. What
decs the average girl raised In the Ameri
can city know about cooking or baking,
or about doing housework In general?
She would be completely lost In tho
kitchen. The fact Is there are bo many
families, who board or who have servants
now-a-days that the girls growing up
(Continued on Page Two.)
SHERIDAN COUNTY MAN
PERSISTS IN PARDON QUEST
(From a Staff Correspondent.)
LINCOLN. May 18. (Special.) Clmrles
II. Brlley has applied for a pardon to
Governor Morehead, notwithstanding two
members of the Board of Pardons have
recommended that he receive no clem
ency at the hands of the governor.
Brlley was convicted In Sheridan county
of killing Robert Ferrln, January 30, 1911,
and was sentenced to twenty years In
tho penitentiary. Brlley hod been In
trouble In Iowa and had served a four
year sentenco for shooting a man. He
had a homestead In Cherry county at
the time of the murder of Ferrln and
one day In going to his house found
that Ferrln had been there, as he claimed,
and disturbed his belongings. A quar
rel ensued, which resulted In Brlley fir
ing threo shots at Ferrln, none of which
took effect. Later In the day the latter
came Into a store where the former was
and the quarrel again started resulting
In Brlley shooting Ferln dead.
Dr. Butler, of the pardon board, refuses
to recommend clemency In the case, be
lieving that Brlley Is a degenerate and
should be kept In prison. In this ho Is
joined by Mr. Maggl, another member ot
the board.
However, Mr, Ylcser, the third member
of the board, believes that Brlley was the
object of persecution on the part of
Ferrln and that fear of him caused him
to take the action he did,
At The Bee office 17th and Farnam. 10c per
One
11 in. . tfW?
From the Minneapolis Journal.
STATE RAILROADS ASSESSED
Board of Equalization Places Total
at $278,967,552.
RAISE OF THREE MILLIONS
b'lve Thousand Dollnra n Mile Added
to Union Pnclflc Mnln Line
. Two Neiy Itntlronda
VJl
O IV, SI op
(From a Staff Correspondent.)
LINCOLN, May IS. (Special.) Tho
State Board of Equalization completed
its assessment of railroads Saturday aft
ernoon, making tho total valuation 3278,.
9G7.562.7D, a raise of 33,716,118. Tho main
line of the Union Patio was raised 35,000
per mile. Kearney branch extension wus
raised from 325,000 to- 332,900.
Tho now line of tho Hastings & North
wcBtorn not yet In operation, containing
16.24 miles, was assessed at 330,000 a mile.
Nebraska Traction and Power cpmpany
(now) at 330,000 a mllo and all other
roads aro left tho same as last year and
are as follows:
C. B. & Q 119,1.SC3.00
Union Pacific t.1,192.630.00
Hastings &. N. W H 457,'J00.03
C. & N. W 37,275,630.03
C Bt. P.. M. & 0 12.Kn.75i.76
C R. I. & P - 10.446.915.OJ
Missouri Pacific 12.148.C65.Oi)
St. J. & G. 1 3.CCO.I75.1W
M. C. & Ft. D.
Neb. Trac. & P. Co..,
Omaha Bridge & Ten,
O. L. & B
O. & 8. Interurban ...
Illinois Cenetral ,
Wabash
C., M. & St. P
A., T. & S. F
Totals
198.900.00
coo,ooo.(y
90,000.00
.. 97.WO.O)
60,000.03
G0.CO0.00
100.0M.OO
25,001.00
I27S,W7,&52.75
Divorced Pair, Not
EerWed, Are Legally
Husband and Wife
MARINETTK. Wis.. May IS - Joseph
LaFavo and his wife were divorced laU
In 1912, but are now living bh perfectly
legal man and wlfo without another cere
mony having been performed. Tho un
usual situation Is due to a law unacted
in 1911, providing that a divorced coupb-,
within a year of the entering of the de
cree, might go beforn a court, obtain i
vacating order nnd resume the marriage
relation. This tho l-nFavet) did.
Twenty-One Buried
By Mine Blast in
Ohio; Two Are Dead
-
BRLLU VALLKY. O.. May 18.-Two
men are dead, threo nre probably fatally
wounded and sixteen others entombed as
the result of two explosions Saturday In
the Imperial mine of the Ogara Coal
company, a half mile west of Belle Val-
ley. The slxteon men caught by the
first exploilon are Imprisoned a mile
end a half from tho entrance of the
mine.
of Them Takes His Medicine
Woman Kills Self
After Her Husband
Shoots 'Other Man"
VALLE.IO. Cal., May 1S.-J. F. Ralney,
an electrician of tho tint class, attached
to tho receiving ship Cleveland, was shot
dead today by Joseph Hoversby, an urn
ployo of the Mara Island navy yard. Fol
lowing the shooting Mrs. Hoversby com
'inlttKa Bnlcldirby'"BWKllowlitir polsonr'-
Hoversby left for work this morning as
usual, but returning unexpectedly, sur
prised his wlfo with Ralney. Drawing a
.revolver ho shot twice. Ralnoy stag
gered out of the house and fell dying on
tho sidewalk
AK-SAR-BEN JINGERS MEET
Rehearsal of Chorus to Be Held
This Afternoon.
MORE NEWS OF SHOW LEAKS OUT
Arena ISffecta Are Abolished nnd
.Short Piny with I.liely Plot la
Written Illnelt Angorn
(Jnnta lloniilit.
As much as Gus Henzo will tell about
tho Ak-Sar-Ben show at the Den, which
begins Its weekly performances June 2,
1b thnt tho stage scenery' and electrical
effects will form tho greatest spectaclo
that ever lias been shown there. A few
points on the show will tie whispered
lo tho general public the day after tho
first performance.
Singers Jn the show met at tho
Den yesterday for a rehearsal. Their
parts tlil.1 year will bo more Important
even than last year, 'arena effects for
tho show having been dono away with.
A short play with a lively plot Is be
ing written.
The crow which will operate the show
will be smaller thnn that of last year
litcaiise of the smaller space and less
I Involved stunts of tho show. There was
n cruw of 170 which carried out tho In
itiations last seuBon. Fewer than 100 men
will be required to put tho cnndldutus
through their ceremonies of Initiation
this year.
Illnek Anuoru (ionU Hrcured.
Kverett Buckingham has announced
tho purchase of two blaak Angcra goats
to take part In the ritual. Where he
got black Angoras, no ono knows, but
lie stands firm In the announcement that
Ik- has seaured them. He also glvos It
out that Maud, who sent everybody Into
t'pusms of laughter a year nvo, him been
taken from her winter quarters for the
coming season. She will have some new
I -rforman'-w.
There will be no meeting of tho board
I of governors Monday night. All Its
j business has been disposed of and th
mxt BCgBon will be held next week,
cards have been sent out calling ,thr
1 Monday night. It will meet nt 8
tomorrow night. It will meet at 8
1 0 C0ck nmJ gpenrt the ovenlng learning
j tunts. It Is thought that only one or
two nKt,ts am needed for this purpose,
t)l0 devices being fewer and simpler than
j those which required 170 men,
Show them what Omaha pluck and
copy by mail 12c
SKETCH OF THE NEW H0TET
Architect Kimball Submits Plans to
Doard of Direotors,
BIDS
TO BE ASKED AT ONCE
Omnlin Contractors Will Be Invited
to Rrect Hlxteen-Story Strnc
tnre nf Steel, Itrlek nnd
Terra Ct,tn.
Preliminary plans for the Fontcnelle
hotel were submitted by Architect Kim
ball to the directors of the Douglas Hotel
company at a meeting Saturday. Much
discussion of tho sketch and outlines was
had, but no final Action was taken, be
yond thn suggestion that some of the de
tails might Involve too great expense In
the matter of building, nnd theso were
referred back to tho architect for further
consideration.
The sketch plans met with unanimous
favor, It being agreed that the drawing
promised a beautiful building In every
way, ono thnt will be a splendid feature
of the new Omahd. The Illustration from
Mr. Kimball's drawing shows the exte
rior of the hotel, viewed from the corner
of Eighteenth and Douglas streets. The
plan calls for a building sixteen stories
high, with a massive domo roof. The con
struction Is to be steel, red face brlok
and terra cotta. The building will oc
cupy a ground rpace 132 feet on Eight
eenth street and 154 feet on Douglas, al
though on tho west end on Douglas street
a scatlon twenty-two feet wide will rise
only four stories, this to Insure always
plenty of light and air for tho rooms on
the west side of the main building. It
will contain 320 rooms, singly and In
suites, each with a bath,
Nome Detnlla of Tlnna.
The main entrance will be on Douglas
street, but on Eighteenth street the en
trance will communicate directly with
the grill room, this being Lessee Bur
bank's Idea, for that entrance will be
most convenient for the business men
who may go there for luncheon.
Omaha contractors will be naked at
once to submit bids on tht, work, based
on plans and specifications to bo fur
nished by Architect Kimball, and these
bids will be considered at a meeting to
hu held on May -31. If the proffers full
within the 3S00,0Q0 limit set by the board
for the skeleton construction work, the
contract will be let and work will be
started at once, as It desired to have
construction under way as soon as pos
sible. Under tho present plans, the main din
ing room wtl be on the third floor, thn
first story being given over to the grill
room, storage rooms and other purposes,
while the next floor, which will bo
reached from the street by tho two main
entrances, will contain the office, the
lounging and writing rooms, the bar and
bllllnrd rooms, and other convenience'
for the guests. The arrangement of the
upper floors Include plans for additional
smaller dining rooms, banquet hall, con
vention rooms and other of thn appoint
ments of a modern hotel. Tho guest
rooms will be planned most conveniently
for lighting and ventilation and for thu
comfort of the patrons.
DEMOCRATIC CHIEFS
MEET TO PLAN FOR
BATTLESJ FUTURE
Officers of National and Congres
sional Committees Map Out Pro
gram for Coming Fights.
PRESIDENT 18 IN SYMPATHY,
Report Will Be Made at Gathering'
in Early Part of June.
PUBLICITY TO BE FEATURE
Two
Organizations to Push tho
Propaganda Activity.
SEE THINGS IN ROSY LIGHT
Oneatlon nf Hpellblndlno; nnd Other
CnnipnlRn Prepnratlona Too
I'nr Off to lie Discussed
nt Present.
WA8HINrrrON, May 18.-Offlcer oC
the democratic national and congres
sional committees yesterday mapped out
a program for active co-operation In th
coming congressional and presidential
campaigns nnd placed It In the hands of
a Joint committee composed of National
Committeemen Talmer of Pennsylvania,
Howell of Georgia, Hells of Texas, Lynch
of Minnesota nnd Cummlnga of Connecti
cut nnd two senators acting for the con
gressional committee. President Wilson
has expressed himself as being In thor
ough sympathy with the program. Plans
are designed to conccntrato campaign
strategy.
To Iteport In Jane,
The congressional committeemen ex
pressed their willingness to co-operata
and will mako their report to the full
congressional commltteo at a meeting to
bo held June 3 or 1. Its flvo member!
of tho Joint commltteo will be selected,
thon. The prompt orgnnUatlnn of the
congressional committee will probably be
effected nt the June meeting and tho
chairman chosen, for which office Rep
resentative Johnson of Kentucky Is the
foremost candidate.
Chairman Palmer of the Joint commit
tee and James Pence, the manager of
publicity, were directed to confer with
the congressional committeemen. THa
national committeemen adjourned until
tho congressional commltteo acts upon
the Joint campaign plan.
Chairman Lloyd and Becretary Pago
of the congressional committee will con
fer with presiaout Wilson on wonaay
and wlti a committee ot senators dur
ing thtr wtetf rtgltrfllnif .tht. proposed In
crease In representations of senators on
tire congressional committee. Bo far
Senators Stone of Missouri, Mnrtln of
Virginia. Culberson of Texas Nowlands
of Nevada, Uankhead of Alabama, Owett
of Oklahoma and Chamberlain ot Ore
gon are the only1 senators on that com
mittee and It hna been suggested that
the commltteo should Include a senator
from every state which Is to elect a sena
tor In 1914 nnd which now has a demo
crat lit the senate,
Tn Divide Publicity Work.
Tho publicity work of the campaign
will bo divided bctwoen the two organ
izations, tho congressional commltteo
continuing to direct Its activities toward
propaganda regarding speeches and other
matters concerning congress, while tha
national committee on publicity will takp
a btoader scopo and not duplicate this
exclusively congressional literature.
The national committeemen felt that
they have a direct Interest In the congres
sional as well ns tha presidential cam
paign now that scnatois aro elected by
direct popular vote. Tho question -qt
spenchmaklng and other campaign prepa
rations were too far off to be discussed.
Theic was a discussion of the general
Munition, members ot both committees
taking a bright vlow of tho outlook for
the party, and of public opinion regard
ing tho administration's policies.
rr
The "New Kind"
of Advertising
Have you noticed the groat
change that has como Into ad
vertising m recent years?
The old-time
flamboyant.
uircerutecl.
highly colored style Is
fast fading, and In Its nluce has
come the solidly sensible, particu
larly persuasive, truthful, newsy
and informative style of advertis
ing Truth la a mighty and grow
ing power In advertising.
Advertising Is news; it Is In
formation; it must bo present
ed as an accurate statement
concerning something worth
while buying and having.
Advertising numt be expressed
In sentences linked by brevity,
by clearness, by aecuracy and con
viction. It must not be stilted not be
boresome, but bright and chatty
The best writers take the public
Into their' confidence 'ind talk
from n newspaper with tiiat easy,
friendly spirit that marks ordi
nary conversation.
The merchant who talks
about this store, bis goods,
their prices, why people should
buy from him, and the many
other things that concern good
ctorekeeping generally builds
up his business rapidly.
Thee are some kinds of adver
tising that are so Interesting that
people turn to them as quickly aa
they do the news or special fea
ture pages.
Are you doing that kind of ad
vertising? Many DEB adevtrlsera are.
J.V.