THE CftrAHA SUNDAY BEE: fAT 4, 1913.
70
y
The Life Insurance Agent
ERT recently Lincoln K. Pasj-
i more, vice president of the
f I Fenn Mutual Life Insurance
llvered an address at the
Western Reserve university
In connection with Its course of lectures
on Insurance, taking for his subject,
"The Field and the Asent."
Mr. Passmore covered the general field
of life Insurance very carefully, explain
ing the purpose of the business. Its de
velopment, the several sorts of policies
Issued, the advantages of one or the
other, and gave examples of their ap
plication and of the problems that are
met In the administration of the busi
ness. He gave some very lnterestlne
figures, showing the Importance and
growth of life Insurance. Showing how
extensive Is the field, he pointed out
that life Insurance as now understood Is
but seventy years "established In this
country, yet In the Intervening short time
It has developed to such enormous pro
portions that on December 31. 1911, (the
latest full statistics at hand), admitted
assets of 233 companies doing business
In the United States and Canada were
(1,203,307,728, and the amount of Insurance
In force was $18,584,88,216. The payments
rr.ado by these companies to policyholders
In claims, dividends, surrender values
and other benefits In that year aggre
gated 592,4O,O0O, and the Increase in in
surance was nearly $3,000,000,000, with on
even larger Increase In 1912. Notwith
standing these almost lncomprehenstva
figures, when they are taken In compari
son with the value of human life ex
posure, we find that life Insurance work
has scarcely begun. It Is conservatively
estimated that In this country and
Canada there are perhaps 10,000,009 per
sons Insured under the great variety of
policies Issued by the many companies
doing business therein. It Is probable
that In this country there are several
times this number of persons of the ages
of 18 and upward who aro not carrying
ordinary life insurance. At least half
of these constitute hopeful material for
life Insurance solicitors to work upon,
and In addition a large proportion of
those at present insured, either now or
In the near future, will need to Increase
the amounts they are carrying In order
to properly care for their varied Inter
ests. These features have been touohed
upon that you may be made acquainted
with the magnificence of the life in
surance structure, the vastness of the
present work, the llmltlessness of the
great field, and the agent's opportunity.
The laborers are not yet sufficient for
the harvest; and herein Is the oppor
tunity for some of you, who will de
velop through your college education the
peculiar fitness that Is claimed as a
necessity for successful achievement In
any direction, the undoubted tendency
being for specialization.
"These policy features show how the
need" of life Insurance Is ever broaden
ing, and that the field presents not only
an assurance of permanenoe of occupa
tion, but opportunity for willing or even
brilliant endeavor."
I
About the Aarcnt.
In his dlsoussloa of "The Agent," Mr.
Passmore said:
"Tho Introduction of life Insurance to
the public Is a serious matter and calls
for Intelligent and reliable salesmen. Only
those who are freely impressed with the
advantages which are to , come to the
purchaser should engage In Its sale. It
Is the agent's convincing Interest In the
benefits which are to come to the In
sured that directs the hand to the dotted
line on the application and secures the
signature' of the candidate, which, in
turn, brings the compensation for the
agent's effort
"While there Is a serious side to the
presentation of life insurance, yet on the
principle that It is not good to go in
mourning to a land of eternal bliss, and
happiness Is the condition most desired
in all of the relations of life, so may
the agent enter upon his work to advan
tage with a cheerfulness and heartiness
that will moke him a welcome caller.
There Is also need for him to consult the
convenience of his prospect and in other
ways act tactfully In the presentation of
his claims of advantage to the Insured
In taking a policy, and not allow himself
to be too requently switched off into
other lines of thought that permit of
far-afleld discussion. An agent should
i bo so fully acquainted with' his case and
so deeply Interested In tho substantial
service he is about to render as to neg
ative the possibility of any frivolous or
flippant treatment of life Insurance or re
lated questions. Austerity and seventy
are equally to be avoided, and one may
be seriously dignified and earnest In the
presentation pf his claims without sacri
fice of any of the business courtesies or
the cordiality which should control his
deportment Perhaps more important are
those qualllcations which spring from ex
perience, from a knowledge of men and
theln moods, which we are accustomed
to associate with readiness, or Initiative,
being the ability promptly to recornlxe
the urgency of a situation and to meet
Us demands tactfully and adequately.
What I have In mind may be more easily
explained and better understoqd by Illus
trating with an accident
One Man's Method.
"A well known life insurance agent had
persuaded a prospect to agree to take a
$50,000 policy In his company, the applica
tion to be made on a certain day Just
before the prospective applicant with his
wife and three children were to start on
a trip to Europe. Keeping the appoint
ment the agent was greeted with the as
surance by the prospect of his Intention
to take insurance amounting to $50,000,
but that this amount would be divided
Into $10,000 policies and placed amongst
five companies. Without evincing sur
prise or disappointment the agent asked
what had led Mm to make this change.
I do not think it wise to put too many
eggs Into one basket,' was the reply.
Now here an Inexperienced agent might
have made the mistake of undertaking
to Induce the prospect to change his
opinion then and there. Not so with this
skillful canvasser. Without trying to con
' trovert the wisdom of the adage upon
which tho prospective applicant had based
his latest conclusion the agent sat down
and began to write the application. After
this had proceeded for some time the
point In the application where the amount
of the policy Is stated was reached. By
this time the applicant supposed that the
Wisdom of the change from one $V.O0O
po'ley to five $10,0(0 policies had been
conceded by the agent But the latter
pauired and said: 'Let me see, you sail
on Saturday, do you not? 'Yes,' was the
answer, 'at U o'clock on Saturday.'
His Qualifications, His Opportunities, and His Rewards; An
Attractive Field of Endeavor for Men Who Have the Spirit
and Ability to Present a Good Thing the Right Way. : : :
'When do Mrs. and your boys sail 7'
'Why, at the same time, of course.'
'Tou surprise me. I did not suppose
you could find Ave ships all sailing on
tho same day from this country to
Europe.' There are not five ships sail
ing on that day. We are all going to
gether In the steamer City of Cleveland.'
'Oh, I thought you were In earnest when
you said you did not believe In putting
too many eggs In one basket' 'Well,
we picked one of the best ships afloat,
and we are going over, or going down,
together.' That Is what you ought to
do with your life Insurance pick the
best company and take your chance with
If The result was that the amount of
the policy was set down at $60,000 and the
agent secured the entire amount of the
business for his company.
Conipnnles Widen Field.
"As the Importance of the business
manifested itself the existing companies
wldoned their fields of operation and In
vaded districts that had ben regarded
exclusive to the companies domiciled
therein. Many new companies were also
organized, and began to reach out tor
business by establishing agencies In all
parts of the country. Active competition
developed to secure business, and the of
ferings grew more rapidly than the de
mand. The public was slow to be aroused
to the needs of life Insurance and the
managements realized that they could,
hope to continue the business and de
velop their companies only by creating
a greater desire for their products. How
to reach the public and convince It of the
benefits to be derived from carrying
proper protection for dependents became
the paramount question. The newspaper,
read In every home, was for a time re
garded as the best medium to bring peo
ple to a proper understanding, and many
companies began to exploit their own
merits by attractive and expensive adver
tisements. Then the growing circulation
of the magazines seemed to present a fer
tile field In which to cultivate a desire
for life Insurance protection, and every
one has read with more or less Interest
the seductive presentation of the sub
ject not only In their reading columns.
but also In the advertising sections of
these many attractive periodicals. Many
valuable newspapers were also estab
lished wholly In the Interest of life Insur
ance work, and perhaps to those more
than any other press medium are we
bound to give credit for Information that
has been helpful In educating the public
to a better understanding of the advan
tages of life Insurance. The other efforts
of the companies were strongly supple
mented by these many Journals partly or
wholly devoted to the business. Let full
credit be given to all of these contribu
ting sourceB, but It woa discovered that
It required the publlo to come under the
convincing Influence of the solicitor In
ordor to secure the business. The man
agements discovered that the agent was
the real factor and that more attention
would have to be paid him, and that
offerings in the way of compensation
would have to be made more attractive
In order to get the right kind of men to
engage In the sale of Insurance.
Tonus, Man's Choice.
'The young man considering the cholco
of vocation must give attention to his
probable chances of remuneration, and it
may be of some Interest at this Juncture
to recite what has been the practice of
the companies in compensating their
agents for services. From the earliest
time tho agent's earnings have been more
or less measured by the amount of busi
ness produced, because the basis was
largely or wholly commissions on sales
made. For many years the commission
scale was so low that life Insurance sales
manship, as a business, did not attract
many ambitious and capable men, either
from other lines of work or as an Initial
occupation. However, n the later keen
rivalry for growth and recognition of the
potentiality of agents, the companies en
tered upon a competition for their ser
vices which was attended with more or
less harmful results. Various questionable
plans of i compensation in the way of
guarantees, bonuses, salaries, advances,
etc., superseded the moderate and Justifi
able commissions thathad theretofore pre
vailed. For Instance, an entire corps of
agents was induoed to withdraw from one
company and take service with another,
and then upon receiving an offer of still
higher compensation returned to the for
mer. Everything In this way was un
stable. It was not long before 'compensa
tion ceased to be a pay for service, but
was a large factor In promoting conces
sions or rebates to the Insured. In many
Instances life Insurance was not sold It
was practically given away for the first
year, and those gifts continually weak
ened the companies which gave them.
The conservative companies resisted these
encroachments upon Just methods almost
to the extent of disintegrating their
agency organization. Perceiving this
effect they, too, were compelled measur
ably to Imitate the practices of the more
aggressive Institutions in order to hold
their active producers and maintain a
reasonably salutary growth. These ex
traordinary Inducements to agents, wholly
inconsistent of right methods, since they
served to Increase the cost of Insurance
to the premium payer, became so flag
rant and attracted so much attention that
perhaps, more than any other cause, they
contributed to bring about the Investiga
tion of the life Insurance business by the
legislature of New York and the subse
quent adoption of legislation fixing a
maximum of expense for the procurement
of new business related both as to first
and renewal commissions. While this
legislation was vigorously resisted by
many companies and their agents, yet
there Is now perhaps general satisfaction
that it prevailed, and all life Insurance
organizations are today better admin
istered, rendering greater service, more
secure and stable and prospectively far
more useful than of the old conditions
had been permitted to continue. The com
pensation to agents today may be regarded
on a parity with the probable earnings
from other vocations, and offers equal
attractions to young men to engage In
the sale of life Insurance by comparison
with other lines of business.
Qualifications '-Demanded.
"The kind of person best fitted to become
a life Insurance company's persona! rep
resentative Is the one who, through edu
cation and cultivation, personal appear- j
awe and manners, would be qualified I
to grace any of the so-called learned j
professions. He should be a person of i
Indomitable perserreranoe and Industry,
one who Is master of himself and not
given to yielding to self-Indulgence, one
who will work faithfully without othor
spur than the regard of success and a
sense of duty. The agent Is the personal
representative" of the company In his lo
cality, and Its reputation In the neighbor
hood will be much what he makes It If
he so conducts himself as to command
the confidence, respect and goodwill of
the community his company will be well
thought of and popular unless there bo
something In Its management to counter
act this Impression. If, on the contrary,
he Is Indifferent negligent or untrust
worthy, the business of the company will
suffer there. It goes without saying,
therefore, that the local life Insurance
agent should be a person of loyalty and
fidelity, and one whose habits, reputa
tion, character and qualifications are of
a high grade.
"There Is to my mind no more Inviting
career than that of engaging In the work
of life Insurance solicitation as the repre
sentative of a good company. looking at
It from ray standpoint there Is no mom
honorable calling. When an agent has In
duced a person to Insure his ltfe he has
overcome that persons's worst enemy
the fear of departing from this world
without having mads adequate provision
for his dependents. He has started this
person on a career of prudence and eco
nomy. He has established a means
whereby the widow and orphans will be
provided for. In advocating life insur
ance protection he Is proclaiming the
gospel wherein It Is declared that 'he
who provides not for his own, and espe
cially those of his own household, hath
denied the faith.' He Is & good citizen
doing a good work for the publlo, a pro-
clalmer of the truth of the highest Im
portance, because productive of the great
est benefits. The worthy agent la a man
respected and honored In his community.
He Is consulted upon business matters, as
Is the lawyer or the banker. Once possi
bly looked upon as an unwelcome caller,
he Is now regarded as a faithful friend
and wise counsellor.
Capital Reanlred.
"For engaging In this business the prin
cipal and capital required Is good head
work, a good degree of culture, good ap
pearance and a good character. No large
amount of pecuniary capital Is needed.
Indeed, the substantial spur of lock of
fortune and the necessity for present
earnings are often rather a help than a
hindrance.
"In any business enterprise, whatever
Its nature, In which substantial reward
follows successful Individual effort and
opportunity is a spur to ambition, and
In which competition and comparison
with rivals are necessary factors, there
Is Inevitably a tendency toward misrep
resentation and exaggeration. Competi
tion Is likely to be turned Into condemna
tion and defamation takes place of fair
comparison. From these Influences ths
life Insurance business has not esoaped,
but to combat them and to establish a
broad basis of mutual helpfulness upon
which all Individuals might work in
harmony tho field representatives of the
companies have organised Into associa
tions. Through the splendid work of
these local life underwriters' associations
of the country, and tho national associa
tion, of whloh the local bodies are mem
bers, the evils of strenuous competition
hove been materially lessened and whole
some conditions established.
Vocation Truly Honored.
"As to the standing of those who en
gage In the vocation of lite Insurance so
licitation, I candidly believe that It s to
day as worthy of honor and as truly hon
ored as any other calling In lite. I believe
further that In all the qualities of re
putable manhood the life Insurance agents
of today, as a body, will compare favor
ably with any other class of business or
professional men or women. Such being
the case, it follows that the compensation
received for the service must, on the
average, equal that received In other oc
cupations not Involving the use of large
capital. I am quite sure that the average
Income of lite Insurance agents oquals,
and In all probability exceeds, the average
Income of the dootors and lawyers of
tho country. The agent has these ad
vantages: That his field of operation Is
not restricted by artificial limitations,
but Is always as broad as he can cover,
and that he does not need to wait tor
his clientele. He goes to seek business
and he gets It wherever it Is obtainable.
He Is, therefore, far more the architect
of his own fortune, tar less restricted
by the circumstances and conditions by
which he Is surrounded than any other
class of workers. Wherever there Is
business it Is open for his seeking in
competition In many cases, of oourse,
but therein lies the test of his skill, the
strength of his resources, the measure
of his adaptability. There Is always
ample business to be had by the Indus
trious, the Indomitable, the enthusiastic,
the resourceful agent He has but to go
after it In the right way.
"Although the agent is bound by every
obligation of honor and duty to the high
est loyalty to his principal and to the
strictest obedience to Instructions, he Is
In reality far more Independent than are
men following most other Vocations. Be
ing paid by commission he gets exactly
f
CERTIFICATE OF PUBLICATION
State of Nebraska, Office pf Audi
tor of Publlo Accounts, 1
Lincoln, Feb. 1, 1911.
It Is hereby certified, that thn Ag
ricultural Insurance Company of
Watertown, in the state of New York,
has complied with the Insurance law
of this state applicable to such com
panies, and Is therefore authorled to
continue the business of fire, light
ning and tornado Insuranoe In this
state for the current year, ending
January 31st, 1914.
Witness my hand and the seal of
the Auditor of Public Accounts, the
day and year first above written,
W. B. HOWARD,
Auditor of Publlo Acounts
L. O. Brian, Deputy.
Garvin Bros. & Bollard
Agents
CJLEWS FAX.X.S
AQKIOITZ.TimAX
UVEA 2 IBS
PENNSYLVANIA
NO BT1I WESTERN NATIONAL
FIRE, TORNADO and ACCIDENT Insurance
phoxts nouaiiAfl ess. 345 o'kaxa xtatxohax. bahk bldo.
I what he earns and when It Is earned. He
Is master of his own time because ho re
ceives pay for what he does and not for
the time consumed In doing It No one,
however, Is likely to reach prominence
and success In this calling who Is not
so thoroughly master of himself that no
allurements can seduce him from devot
ing that portion of his time to strlot at
tention to business, which, by experience,
he has found, to be most productive In
Its results, in this, as In other lines of
work, the Inherent, constitutional fond
ness for ease residing In all of us mid
to be credited with the production of
many labor-saving devices and ameliora
tion of our lives must yet be ruled by an
energetlo and achieving spirit that pre
fers to work too long than too little. In
an experience embracing many years I
have never yet known a faithful worker
In our business who failed to secure at
least a fair Income, and this Independ
ently of any special genius, skill or men
tal equipment of which, of course, there
are many degrees.
Ilrnefnctor of ltla Kind.
'There Is much more that might be said
of the agent and his work the work that
lies at the foundation of ahd has built
up, stone by stone, the great pyramid of
life Insurance but time with us, unllko
the field In life Insurance, Is limited, and
so I must bring this discourse to a close
Let me say then that, exclusive of the
pecuniary reward he receives for his
labors, tho life Insurance agent can go
through life with the' consciousness that
his friends and neighbors have been bene
fited by the labors of his hands and brain
and tongue. Look about him almost
where he will, he will see widows pro
vided for. who but for his convincing
loglo and persuasive force would havo
suffered for want; orphans cared for la
their own homes, who but for his labor
would have been forced out Into a cold
and unsympathetic world; children edu
cated, who but for htm would have gone
through life with the handicap of Igno
rance. He will dally meet men whom he
has taught prudence and economy; In
whom he has Inspired dovotlon and self
sacrtfice for tho sake of their loved and
dependent ones, and thereby made thom
nobler men and better citizens. And at
the close of every day, In the evening of
life, seated by his own fireside and com
muning with his soul, he may have the
supreme satisfaction, the highest that
human life affords, of calmly and fairly
reviewing his work with the feollng that
Indeed, his efforts were not In vain."
LIFE INSURANCE LEGISLATION
(Continued from Pago Six.)
In reducing the premiums on tho policy
of for the purchase of additional lnsur
ance. The coupons In no Instance repre
sent profits which are paid by the com
pony to a policyholder, but an agent In
selling such a policy often represents the
coupons to be .profit. For Instance, If the
annual premium on a policy la $35.00 and
the coupon Is $3.0, it is represented that
the policyholder gets a dividend or profit
of 10 per cent on his money, and If he
dies the company will pay the full face
of the policy. The fact Is, this coupon
Is nothing more nor less than an over
charge by the company of tho premium
on this polloy. In the Illustration above
the premium on the polloy Is not $35,00,
but $31.60. There Is added $3.60 to this
premium, making It $35.00 and the $3.60 Is
the amount of the coupon. Such forms
of policies merely deceive policyholders
and educate people away from the funda
mental principles underlying life lnsur
ance.
There are other provisions In this title
which set out the things which every
accident policy must contain. Another
section deals with provisions which acci
dent companies cannot Insert In their
policies.
Under article 10, entitled; "Miscellane
ous Provisions," rebating, misrepresenta
tions, twisting and discrimination of all
forms are prohibited. Section 166 makes
It unlawful for a company or agent to
sell a note received In payment of any
part of the premium on a policy of In
surance prior to the delivery of the pol
icy. Article 1L which treats of fraternal
Insurance, Is practically tho old law
thereon.
Such, In brlof, are the main provisions
of the new Insurance code. It still per
mits deferred dividend policies to bo Is
sued; but If Issued, an annual account
ing, beginning with the third year, Is
required, and the amount apportioned
must be carried as a liability. In this
respect the law Is no more stringent than
the laws of Colorado, Illinois, New Jer
sey and New Mexico, all of which re
quire an annual apportionment and the
amounts so apportioned to be carried as
distinct and separate liabilities.
Not as HtiinRent as Others,
It is not as stringent as the laws of
Idaho, North Dakota, Ohio, South Da
kota, Indiana, Massachusetts, Michigan,
Maryland, Minnesota, Montana, New
York, North Carolina, Washington and
Oklahoma. Life Insurance companies In
these states are required to pay dividends
on participating policies either annually
or every five years. .
On the whole, the new Insurance code
Is Just and fair to policyholder and com
pany alike. Where error has been com
mitted or leniency shown, It has been In
the Interest of the home companies.
The passage of this bill marks a
brighter and better era for clean, whole
some methods In selling Insurance In Ne
braska. It Is along the line of the best
legislation In other states and the legis
lature of IMS deserves great credit for
enacting It
The statute revision commission, Judgo
A. M. Post ex-Senator B. L. King and
J. H. Broady, Jr., are entitled to no
small measure of praise. After drawing
the. bill, they patiently listened to the
CERTIFICATE OF PUBLICATION
State of Nebraska, Office of Audi
tor of Publlo Accounts.
Lincoln, Feb. 1, 19tS.
It Is hereby certified, that the
Pennsylvania Fire Insurance Com
pany of Philadelphia, in the State of
Pennsylvania, has compiled with the
nsurance law of the state, anplcable
to such companies and is therefore
authorised to continue the business of
fire insurance In this state for the
current year endng January 31, 13H.
Witness my hand and the seal of
the Auditor of Publlo Accounts, the
day and year first above written.
W. B. HOWARD,
Auditor of Publlo Acounts
L. Q. Brian, Deputy.
for
I4H.WAUKXE lOSOBASROSJ
ttXTBOPOLXTAJT OAST7A3TT
SAW 7SB8BT P&AT2 Q&ASB
F20FX.B3 NATIONAI.
criticisms and suggestions of the Insur
ance men for four or five weeks In order
that representatives of every kind of In
surance might be heard. The confidence
whleh the members of th Igtslature had
In their ability and Integrity had great
weight and was a big asset In favor of
tho bill. Without their assistance It Is
very doubtful If 'any such a measure
could have been passed.
The strong nml effective work of the
Insurance committees of the senate and
the house should not be overlooked, They
resisted all kinds of pressure fo nmond
and weaken the bill. The general public
will never know all the assaults which
were directed against this measure, nut
It Is now the law and all who believe In
honest straightforward business methods
and n reasonable regulation of Insurance
companies have oause to rejoice.
Agency Handles All
Lines of Insurance
Representing eight strong companies
and writing every known kind of Insur
ance, the Garvin Bros, and Bollard Insur
ance agency Is keeping pace with tho
rush of Insurance business since tho tor
nado. The company was organized dur
ing the current year and already shows
signs of developing Into a very active
competitor for the larger and older
agencies.
F. E. Bollard, formerly of the firm of
Hutchlnson-Bollard company, Is vice
president and actively manages the busi
ness. Ills many years of experience In
the insurance field, together with the
wide business experience of his as
sociates, will enablo the firm to make
great headway In a short time. The
Clarvln Bros, and Bollard agency Is In
corporated and haB offices In the Omaha
National Bank building.
Pointed PnrnKrnphs.
Tile most expensive thing In the world
Is getting even and It Is hardly ever
worth tho price.
And a woman can put up a hard fight
with her tongue and her tears than a
man can with his fists. M .
A wise wife is one who pretends to be
asleep when hubby comes In at 2 o'clock
In the morning and knocks over tho fur
niture. Two o'clock Is a poor time for
offcctlvo argument Chicago News.
Lion Bonding & Surety Company
HENRY HAUBENS,
Pros.
J. C. ROOT,
Vlc-Pres.
At
Investments, real estate, loans; bonds and
warrants .... $282,341.47
Gash in office and banks . . 87,490.76
Due . from Agents, less commission . . . 28,066.29
Bills Receivable . 2,000.00
Accrued Interest . . . . . . . . ; . 6,276.26
Total . . .. ...... $406,174.78
: LIABILITIES
Cash Capital . . . $252,000.00
Reserve for Contingent Claims . . . . -.;. 10,993.35
Federal, State, etc., Taxes . . . . . ' 1,389.17
Other Liabilities ......... :' 1,097.23
Surplus and reserve for re-insurance 140,695.03
Total ... $406,174.78
FIDELITY AHD SURETY BONDS 1 '
BURGLARY AHD PLATE GLASS INSDRAHCE
ACCIDENT AH I HEALTH INSURANCE
ORIENT
Insurance Company of Hartford, Conn.
CAREFULLY selected and widely scattered risks.
Fair and liberal in adjustment of losses.
I Solicit Your FIRE and
TORNADO Insurance
osnTrrzOATXi or wbimaxzotx
State of Nebraska. Office of Auditor of Public Accounts.
Llncon, Feblruary 1st HI.
It Is hereby certified, that the Orient Insurance Company of Hart
ford, In the State of Connecticut, has compiled with the1 Insurance law of
this state, applicable to such companies, and la therofore authorised to
continue tho business of fire and tornado Insurance In this state for the
current year endng January 31st, 1914.
Witness my hand and the seal of the Auditor of Publlo Account
the day and year first shove written,
V. B. HOWA11D, Auditor of Public Accounts.
L. CI. Brian, Deputy.
Alfred C. Kennedy
SOLE AGENT
209 First National Bank Bldg. Doug. 722
m I ("kilt f" tf I If" " Tne Omaha professional man
I HI MlllWr'VI I IrS docs i:ot keep his bank account In
BltLIfll&JIflaUl LIB L Now York City. Neither does the
Ashland merchant, nor the Paw-
xmsUBAHOn IW rosea nee county farmer. The City Na-
... .... . tlonul Bank of New York Is larger
December II. 1MB $ 6R9.000 ftnJ , tr rM0Urce, than th.
December SI. 180S J'l?'"! Nebraska Bank. Why. then, do
5e5ep J ' lt ?'SJI'i " People of Nobraka transact
December II 191$ J'"'"? their business with their local
March 81. 191S E,0l,614 banks -rather than with the City
onoisi National or one of the other big
v v nn.ti w.m..,. ' eastern banksT First, because blg-
w, Hneii. i resiaent d necessarily mean
j R tt Vlce-Pre.ld.nt Kroftter reUtlv, nnftncU1 gth.
nr m it 2i,.i , Second, the personal element
Ml A. Hyde. Agency Director. t
Third, it would be decidedly incon
venient. The local bank can serve Its patron tetter than any other bank,
no matter how big the other bank may be.
In like manner, Tho Midwest Ltfe can serve the people of Nebraska
better, quicker and with less red tape than companies from 1,000 to 1,500
miles away. It can deliver Its polices much sooner after an application la
received, It, can approvo a request for a change In beneficiary before the
homo office of the eastern company Is aw aro the policyholder wishes to
make change. It con pny a death claim while the eastern company Is fur
nishing the blanks on which to make the proofs. Buy your Insurance In
The Midwest Life
N. Z. SMELL, President
A Nebraska Company
First National Bank Building, Lincoln
Omaha Office -1313-14 City Stations! Bank Bull&liiff. A. A. Taylor ana
Q org Orooker, General Agents. T. A. Honey, RpsoUl Agant
Statement of Finaniial Condition
-OF
the close of kusinees December 31st,
RESOURCES
HOME OFFICES
8th Floor
Woodmen of World Bnildiig
OMAHA
E. H. LUIKHART,
Vle-Pra.
C. W. SNAPPER,
Steratary
1912
S9H
ttki imiWsTua i uu
.is Mm t
