10-A
TIIE OMAHA SUNDAY BKK: A PHIL 27. 101 S
PLAN LONG BICYCLE RACE
Two Teams to Enter Upon Trans
continental Race.
HO MONEY TO BE FURNISHED
Ench Mnn SI nut I.envc Xe-rr York
TV'ithnnl n Cent In 111 Pocket
and Knrn ' i:ilrnr All
the Wnr.
NEW TORIC. Aptjl 26,-For the first
time In several years a transcontinental
bicycle race will be held this year, with
two competing teams representing New
Tork clubs, It Is planned to begin the
race on May 3 from the city hall, when J
Fred Scherrer and Walter Wiley, com
posing the Caribou team, will leave with
a. twenty-four-hour hnndlcap on Oeorse
McAdams and Ernest Hlggins, riding for
the Army team and members of the Cen
tury Road Club association.
Bo far much Interest has been shown
by other clubs in the city, and It Is pos
sible that other teams will be sent away.
The Caribou team wilt be accompanied
by many members of the Caribou club as
far as possible on the first stage of the
trip, and on Sunday, May 4, the associa
tion team will be escorted by the First
Battery, mounted, and membera of the
Century Road Club association.
The association team has long been In
training, as the race proposed nan been
the subject talked over by the competi
tors for nearly a year. On a former at
tempt to cross the continent In record
time Hlggtns and Wiley rodo as far as
Titles, N. Y when, through a collision
with an automobile, Wiley brokn his arm
end both riders were compelled to re
turn home. A little feeling has since
arisen between them and now both rldor
have their own teams atfd will compete
against each other.
lOppa nt It,
Ernest nlgglns has for a long time been
a factor In the road racing game and has
never really stopped riding while taking
up other sports and joining Ilattery D,
field artillery, National Guard, New York.
Hlggtns has also Just returned from a
trip to Washington, D. C. lllgglns team
mate, McAdams, Is well known among
athletes on the west side and has a long
string of victories to his credit. Mc
Adams has also been a winner In road
races, and both rider are confident that
even with a twenty-four-hour handlcnp
to surmount success wilt be theirs In tlin
end.
Fred Bcherrer and Walter Wiley are
not new at the game, either, having much
experience on the road, And ore rcudy
to ride day and night, If necessary, in
order to win. Incidentally, it might bo
mentioned that Scherrer and Wlloy will
attempt to lower the present New York-to-Chlcago
record of five days and
twenty hours.
The conditions governing the contest
are original. Ebch man must leave Now
York City without a cent In his pnekots
and all expends must bo met with money
earned on th road. Their present plan
is to sell ptiotographVdf themselves and
they expect tpearn enough. thfttvay to,
keep them In funds foV'oeveraPday at a
time.
New Era in Motor
Cars for the Women
That the woman In the family hos
considerable Influence In choosing the
enr has long been an axiom In motoring
cliolfs.
This year, she will not only help choose
the car, but In many Instances drive It
a considerable portion of the time. For
one thing, women have learned consid
erable about cars through discussions
among the male members of the family
nnd nro more familiar with tho opera
tion of nn automolblc than a few years
ago. Hut the greatest factor, perhaps,
U the greater cse and convenience
which new improvements havo made pos
sible. Tho Midland Motor company report
many sales of cars, which, will be driven
by women; ns well as the men of the
family. The new Midland Is equipped
with left-hand drive and center control.
With left-side control a woman need not
step Into the slush or mud In interim;
tho car. Her guests In the front seat
citn step directly to the curb with hut
a short step, and In these days of tight
skirts this Is an Item not to bo overlooked.
j .
Industries, while for the last twelve years
Th Thomas H. Jeffery company, an
outgrowth of the old Oormully & Jef
fery company, has been manufacturing
Rambler motor can at Kenoshn.
The original work shop on Houth Water
street. Chicago, occupied one room. From
this modest beginning one of the two
largest concerns In the bicycle Industry
was bullded.
In lOOT the Jeffery factory occupied but
R5.O0O square ftet of floor space. Today
It has 101 acres of ground area and
twenty-five ncres of floor space. The
present head of tho company Is Charles
T Jeffery.
AUTOMATIC CRANKING
FACTOR IN ECONOMY
HUPM0BILE SALES CHIEF
ON TRIP TO THE COAST
NEW AD MANAGER FOR
FIRESTONETIRE COMPANY
Edward B, Ilabcox, formerly advertis
ing manager of the Yawman & Krbu
Manufacturing company, the world s
largest makers of filing systems, Roches
ter, N. Y- Is now advertising manager
of the Firestone Tire and Rubber com
pany, Akron, O., largest exclusive tiro
and rim makers.
Mr. Ilabcox Is well known In advertis
ing circles, having done very effective
work for tho Yawman A Erhe company
and having addressed many publicity and
business organizations- during the last
few years.
I. 8. Weeper, former advertising man
ager of the Firestone company, is now
general sales manager of the Colonial
Printing company, Cleveland, O.
AUTO FACTORY CELEBRATES
ITS FORTIETH ANNIVERSARY
R, O. Neighbors, sales manager of the
Hupp Motor Car company, left Wednes
day night for the coast on his annual
trip of Inspection through western ter
ritory. Mr. Neighbors will visit Denver.
Salt Lake City, Phoenix, Arir., Omaha,
I,os Angeles, San Francisco, Portland,
Spokane and Washington.
"I-ast yenr." said Mr. Neighbors be
fore leaving. "I visited the west Just
about the time when the season of tho
new Hupmcblle '32' with the radical
long-stroko motor was at 'Its height."
INTEREST IN AUTOMOBILE
TOURING IS REVIVED
The Thomas B, Jeffery company, Keno
sha, Wis., manufacturers of tho Cross
Country motor car, will this year cele
brate the fortieth anniversary of Its en
trance Into the manufacturing fluid.
Although Thomas U. Je.Very, tho
founder of tho business, opened his first
work shop on South Water street, Chi
cago, before the Chicago fire, this place
was destroyed, no tho natlon-wldo reputa
tion of the Jeffery products dates back
Just forty years. For twenty-eight years
Thomas II, Jeffery was associated with
R, P. aormully In tho manufacture of
the Rambler bicycle and other kindred
A marked revival In popular Interest In
motor car touring events Is being seen
this season all over the country, accord
ing to W. McKay White, advertising
manager of the Mnrlon Motor Car com
pany, who visited C. W. McDonald of tho
Marlon Automobile company early last
week, Mr. White Is chairman of the
tour committee of tho tndlnna Automo
bile Manufacturers association and will
have charge of one of the most Important
tours of the year.
SLANE TAKES CHARGE OF
WOODS ELECTRIC HERE
Cart Li. fllane of Chlcngo has taken
charge of the electric department of the
Drummond Motor company and will here
after push the Woods electric In Omaha.
Mr. Slana Is one of tho beBt known elec
tric men In' tho country and has been
successful In handling the Woods electric
In Chicago.
Ilvrrlll MniL'n Limit Trip.
Ono of the first long trips of the season
has Just been made by Albert Ilurke, a
brewer of Kverett, Wash., who Is back
nt 1. 1 tiftmn nflnr n Intip ftf mnnntnltii.il.
California In his Studebaker "3G." In
, more than 2,000 miles, Mr. Burko says,
l his car never faltered. The electrical
starting and lighting apparatus proved
Itsoir ns perfectly efficient as tho other
mechanical features, and not even a
puncture marred the outing.
ECONOMY IN USE OF TRUCKS
DEPENDS ON THE TIRES
On the tiro as much as nnythlng else
depends the actual worth of a truck or
other delivery vehicle. This U the unani
mous opinion of (ruck owners every
where who have kept account of thetr
truck expnio according to Ixiral Mana
ger R. I Harpham of tho Flreston Tire
and Rubber company.
If your tires fall to protect the truck H
from the bumps of travel If , they al
low the grinding weight of the truck
and load to be carried entirely by the
chassis and springs, expenso and repairs
must of necessity pile up,
There was a time when motor trucks
were of light weight and were used for
light deliveries only. All that was neces
sary than to have car protection and tire
service was to make highly1 resilient tire,
and form it through the tubing machine.
But all that Is changed. Trucks have
become heavier and their loads enor
mous. A molded tire, puch as was mndo
several years ago, would grind away and
shred to nothing In a short time. It
couldn't stand the burn of road friction
or the crushing weight of the load.
This molded class of tiro Is still usd
for the light vehicle. But It has required
all the designing genius, as well as the
closest study In the Firestone laborator
ies, to evolve tires which will care for
tho heavy loads.
For heavy service the tire must be
dense, must have sufficient resiliency to
protect car mechanism nnd yet must be
tough enough to give the most mileage
possible. 1
Own Your Own Garage
Buys Itself In On Tear
Olvea a XdXetlme of Wear
No-Rim-Cut Tires
10 Oversize
No Extra Price
We cut the price on No-Rim-Cut tires
about 1 1 per cent in April.
Partly because of lower rubber partly
through multiplied output.
Now these oversize tires these tires that
can't rim-cut are sold as low as any stand
ard clincher tires.
Your Choice
Now, nt the same price, you
liavo this choice:
You rn.ny get a hooked - base
clincher tiro of which 23 per cent
becoruo rlm-cut.
Or you may get, at tho snrao
cost, n No-Rlru-Cut tiro which
never can bo rim-cut.
You may get an old-typo clinch
er tire, barely rated slse.
Or you may get, without nn
extra penny, a tire ten per cent
larger in air capacity. An extra
capacity which, on the average,
gives 25 per cent tuoro mileage
What Men
Buy
O f course
many tire users,
out ot fixed
habit, cling to
old-typo tiros.
Some have used
them slnco bi
cycle days.
They are content with their tiro
mileage, only becauso thoy don't
know what their neighbors get.
But hundreds of thousands havo
corno to No-RiraCut tires. And
legions c new users start every
month.
.(?podycar tires, because of this
pew type, far outsell every other
tire.
Ovr r n million sold in tho past
12 months. That's more than wo
sold In 12 years before that.
Come see these tires. Sea tho
non-skid tread, the ovcrslr.0, tho
No-Rim -Cut feature. You are
bound to adopt
them then.
No-Rim-Cut Tires
With of Without
Non-Skid Treads
Write for the
Goodyear Tiro
Book 1 4th.
year edition. It
tells all known
ways to econo
mlzo on tires.
KUBV PORTABLE riTKELUUlI.DlNGrl
for every purpoao are Klreproor, i
Weather-tight, Inexpensive, lndmrurt-j
lble. The one beat portable building j
made. Private Guragea. Cottages, Boa' 1
Houses, StoruKu Ilojae. Tool llouke. j
Work Shops, Engine Houbch, Contract
firs' Bulldingi, Railway Uulldlngi. Vot-
Cg BOOMS, Etc
a&Ud, Areata for Nebraska and Xtwa.
W. G. TEMPLETON,
Special Representative,
110 Bee Bldg. Omaha, Neb.
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
This Company has no connection wlmtvr with nny other
Omaha Branch, 2212 Parnam Street
Phone Douglas 4190
In addition to Increasing the effi
ciency and comfort of nn automobile, a
dependable cranking device Is a ma
terial factor In Kasollno economy." saji
OeorKo Relm of the Cadillac Motar Car
company. "In driving around the city
much of the fuel Is consumed while the
onKlne Is running Idle. At least such Is
tho caxo when the car Is not equipped
with nn efficient nutomatlc cranking
device. In city work, a driver rolls up
to the curb, Jumps out. makes a brief call
and Is off again to the next place. He
often makes many such stop In a day.
If ho has no automatic starter he will
let tho cnglno run becnuse he docs not
want to undergo the annoyance and the
labor of cranking. To go through that
operation ten, twenty, or more times a
day entails n great deal of energy and
consumes time. Therefore, ho lets the
englno run Idle so that he can step In and
drive nwny without loss of time wl
without the outlay of physical effort.
"If, on tho other hand, his car ls'equlp
ped with a dependable cranking device,
ho will stop his engine, no matter how
brief his call may be, because ho knows
that all that Is required to start It again
Is to press the button. Consequently the
cur so equipped Is consuming no gaso
line during these frequent stops and has
that much advantage In furl economy
over the car that must be cranked ly
hand."
NEW HUDSON SIX MASTERS
THE FAMOUS "SPORT HILL"
league, the factory's experimental de- ,
partment devised an agricultural imple
ment, the like of which was never before 1
seen. An axle, slipped through a row
of twenty flywheels, each weighing j
seventy pounds, win the solution. The I
result was amazingly effective.
amazing Indian motordom. Much of his
trip was over a native trail which often
became little more than a path through
the Jungle. The cable did not state
whether the feat was done In a "S6" or
".IS" model.
Ouy U Smith, the Hudson dealer, lately
was advised of an unusual feat per
formed by tho New Hudson Six at
Bridgeport, Conn.
The car on high gear easily climbed the
famous "Sport hill," which has been the
scene of numerous hill climbs and prob
ably Is tho best known In that section of
New Kngland. Tho big car starting at
four miles an hour at the bottom fin
ished nt the top at thirty-five miles, In
high nil tho way. The hill is about i;
mile long with stiff grades and many
turns, and few cars mako It on high gear
unless they havo a running start.
Novel Knrinliiir Implement.
When a roller was needed to complete
tho practice diamond for the Studebaker
team In the Detroit Manufacturers'
BUILD HEAVILY THIS SEASON
OF SIX-CYLINDER CARS
With the awakening of tho public to
the greater flexibility of the slx-cyllnder
motor and Its increasing favor, dut to
the smoother riding qualities nn Amer
ican roads, this year sees a remarkable
demand for this style of car.
The Midland Motor company of Mollne,
III., realizing the trend of favor, have
made a strenuous effort to meet It, with
evident success It may be added. Their
modern plant has been enlatged 4,21'J
square feet at Mollne and, with one ex
ception, they will be this year the largest
builders of little slx-cyllnder cars In the
country.
KlKores Too I.nre.
I Due to a typographical error a report
I has gained circulation to the effect that
j the total of business of the Ford auto
i fnctory for the six months was 78,470
cars, valued at $147,000,000. This last fig-
ure Is obviously an error. It should be
$47,000,000.
OWE THEIR LIVES TO
HUPMOBILE STAUNCHNESS
To plunge. In an automobile, over nr
almost perpendicular embankment, o.
least seventy-five feet high, to remain
the whole time in the machine, whirr
turned completely over twice and lande
upside down with wheels madly spinning
In tho air, and escape with hardly b
scratch, was the experience of Mr. H
T. Henderson nnd O. E. Elliot of Leth
bridge, Alberta, recently In a Hupmo-bile.
GOODYEAR REDUCES TRUCK
TIRE PRICES ONCE MORE
"There will be another 10 per cent re
duction in truck tiro prices," ruys C. W.
Martin, manager of the motor truck tire
department of the Goodyear Tire and
Rubber company, Akron, O. "This cut
will take place Immediately and Is the
second cut which has occurred since the
first of tho year. This reduction Is made
possible not only by reason of our In
creased manufacturing facilities, but also
by the recent drop In the price of crude
rubber."
OHIO ELECTRIC ENDORSES
M0TZ CUSHION TIRES
"We have always used the highest
grade of materials thnt money can buy
In every branch," says R. A. Qrlefen,
president, of the Ohio Electric Vehicle
company of Chicago, "and thereforo we
have adopted the Motz high efficiency
cushion tire as part of our standard
equipment.
Seta Itfcord for Indln,
Thwarted by a collision with a buffalo
on his first attempt, P. C. Sawyer, Stude
baker representative In Bombay, tried
again and drove tho 1,100 miles from his
home to Calcutta In seventy-nine hours.
If It's an Inter-State Six You've Bought the Best
The honest worth of the Inter-State Six meets and
defeats the best values of competition
The Inter-State Six is a final achievement in motor
car building.
If you are going to buy a car you must in justice se
lect the Inter-State because of the dollar-for-dollar
value it offers you
No car of higher cost can offer you the same sterling
worth; and
Only in tho Inter-Stato -will you find a car that Includes ovory
consideration for service, comfort and convenience.
O Cylinder 15 II. P. 182-Inch Wheel
Base Electrically Started and Lighted
$2750
Interstate Automobile Company
310 South 18th Street
Built by THE UTTER-STATE AUTOMOBILE COMPA1TY, Munioo, Indiana.
1100 Increase!
That Figure Represents the Amazing
Increase in Sides of Imperial Cars
Since Our Initial Year
Vital Facts for You
In the purchase of an automobile, you ihould be
guided by these vital facts i
The history behind the car. The experience and
(kill of its builders. Its claims to public approval.
Its service to own en.
Behind the Imperial are 25 years of pleasure vehi
cle building a priceless preparation for our later
work in the motor propelled vehicle field.
Automobile experts, undisputed leaders in their
fields, build Imperial cars in one of the largest,
individual automobile factories in the world.
As proof of public approval and service rendered i
Our sales havo increased 1100 per cent
since the advent of the Imperial I
That is the highest and most conclusive endorse
ment we can offer you.
These aro some of the inditputabU rtaioni why
you should investigate the Imperial before you
purchase a car.
MAD THE SPECIFICATIONS
Imperial "34" ttm-tutnttt Toartac
Cat. 60 It. P 6-ejt, cut la threttl 41-Inch
tottl Si-Inch strokei 117-lach wheel buei I6x
4J-lxh Urn. Zltrtrtt JttrWuf W e-n rrork
VlkHmt CempL equipment SDUU
Imperial "44" rtre.PuKfirw Toorlor
Or. 10 II. r I 4-cjrl. nit U ftlni 4i-lnch
bore i Si-Inch itrokei 122-Inch wheel tuuei I6
4-Inch tlrn. tlKtrit Srnntmt tnd n7I,
Uihttmt tfotwt. Cemfl equipment 1 0 O
Imperial "34" Flre-ruMnttr Tcmriar
Car. 4$ II. P.i 4-ctLI 4t-ih bora! It-loch
trokti US-Inch wheel buei 4i4-lcb tlret.
JUttrlt tHrtini n4 Ufltttnt tMn. 1 C it
Cwntkts njulf mem 1 Outl
Reaion for Imperial Growth
Every Imperial is constructed with infinite care.
Every part is built perfeft in itself perfect in its
relation to every other part. You will find a maxi
mum of power, strength, durability and service in
every Imperial. The extremely desirable qualities
of comfort and beauty have been developed to a
point of perfection.
Every ImperM owner has enthusiastically praised
"Imperial Quality and Service." This word of
mouth message, backed by the car's proven efficien
cy, has sold thousands of Imperials increased our
sales by leap and bounds.
Where We Excel
, Imarriat Motor t Creates surplus power runs
silently is simple every useless part eliminated
assures accessibility vitally important to you.
Is vibrationless adding to life and service of car,
to the comfort of the occupants.
OP OUR PIVB TYPU SKLOWi
Imperial "34" Uif, nomr rtxdrtrr !.
'HMniRKUUI ...HA
a oau
Unit Power Plant t Clutch, transmission, motor
and control levers combined in unit power plant
with a three point suspension. Keeps vital parts
in perfect alignment.
Dodyt Distinctive beauty of design long,
graceful, sweeping lines. Every advancement con
ducive to beauty and comfort incorporated.
Safety: Application of proven engineering
principles has resulted in the development of this
essential factor to the highest point in Imperial cars.
Better Quality r Lower Price
Our vast factory facilities, our experience and
knowledge, our factory spirit of co-operation, make
it possible to offer you at a very moderate price, a
car that surpasses in constructional values and con
sequent service, machines that it I for at ltat$tt0OO
mirt. This is true of the five types of cars we
build. Highest quality most moderate price.
frawrn
Imperial 32 Flre-FwienreT Tonrliif
Cw. 40 H. P.i 4-ctLi 4f-tiKb.bori J J Inch
Rrokei 114-loch wheel huei 14x4- nnH
lack urn. Complete equipment.... 3 OD
Imperial "33" Twc-PtMenrer Roiduer.
40 11 P.i4rl 41-lnchborti Si-Inch rtroke;
114.1b. wheel tw 44-ln. tlree, i OOC
Complete equipment...".. plOO
ImperiaLtuS4,""44'' and "34"
electrically started and lighted
Get in touch with our dealer in your locality at once.
Write or phone, and he will gladly send an Imperial
to your home or office for a demonstration. Ask for
our distinctive and comprehensive Imperial Catalog.
Bradley, Merriam Smith
Council Bluifs, Iowa.
IMPERIAL AUTOMOBILE CO.
Factories: JACKSOX, MICHIGAN
c
AUBURN CARS
2559 Farn&m St.
Th SCit far tb -acoaey
W, X. WliSOW.
Down Town Garage
Wl-tn DAY AND NIGHT
Skilled Mechanics Washing and Polishing at Rea
sonable Prices.
R. M. HARRIS, Proprietor
1418 Howard St. Opposite the Auditorium.
HMHMHHMsWinsVsVsHnMIs
v X. -,?' 1 IMPERIAL "44"