THE OttAITA SUNDAY BEE: APRIL 13, 1M3.
13 B
Gossip
Along the
Automobile Row
J. Q. Pulton, salesman for the local
branch of tho Humbler Automobile com
pany, is now a stockholder Iti tho Atchl
BOn railroad as the result of winning sec
ond place In an automobile soiling contest
in which all tho salesmen for tho com
pany took part. Tho factory offered
Prizes of railroad stock to its salesmen
who sold the most cars during the win
ter months. This Is tho dullest season
in the automobile business. In spite of
this Mr. Fulton won second placo in
the contest. Tho sales had to be actual
deliveries. The contest opened Decembor
1 and closed April 1.
Whllo the weather has boen bad for
the delivery of automobiles the houses
along tho row .have been doing a good
business. In some cases cars were de
livered, though most of the sales wero
:or future deliveries.
Manager Kellard of the local branch
of the Btudebaker company returned Fri
day morning from a visit at the fac
tories la Detroit.
Last week Guy U Smith shipped a car
load of 1913 Hudson touring cars to tho
Platte 'Center Automobile company of
Platte Center, and delivered a slx-cjiln-der
Franklin touring car to O. H. Schenck
of Pawnco City.
The Providence Public Market, of
Providence, It. I., has had a three-ton
Kelly truck In Its service for three
years. This truck during the Newport
season Is used twenty-four hours a day,
ihlpphifr foodstuffs from Provldenco to
Newport. Two nets of chauffeurs aro
always used during tho -rush season.
H. A. Matthews, treasurer and dales
manager of the Jackson Automobile
company, has just rocetved from tho
Jacksbn distributors for China and Japan
a photograph which shows one of tho
1913 models In front of the Mampet hotel
at Karulzawn, Japan.
This doesn't mean much to Ameri
cans -until It is told also that tho car
had Just completed a Journey never bo-'
foro accomplished by any automobile.
This trip took tho car 200 miles north
from Toklo and seventy-five miles farthor
to Karulzawa, in the interior, through the
almost Impassable Kasakura mountains.
' March saio3 of Packard ' trucks to ac
tual users exceeded 1900,000. This sum
represents sales of 280 trucks, two, three,
and five-ton, specified for early delivery.
This is an lncreaso of moro than $100,000
over the best previous month's record of
Tackard truck business and .11 per cent
Increase over tho number of trucks sold
in any similar period.
Clarke G. Powell spent Wednesday of
the last week In Lincoln on business.
C. Albracht, president of the K. W.
Ignition company, was in Omaha for sov
cral days last week visiting his local
representatives, tho Powell Supply com
pany. Simultaneously with tho arrival of .the
largest single order of automobiles ever
made In a South American country, sit
tho Mitchell-Lewis Motor company's
office at Racine, Wis., camo a report
from a prominont member of tho house
hold of President Gomez of Venezuela
on an epoch-making performance of a
Mitchell "Baby Six" car in a lSO-ktlome-ter
tour between Caracas and Maracay,
which has done more to advance the in
terests of motor cars in Venezuela, at
tho expense of railway travel, than any
thing yet reported in that South Amer
ican country of mountains and plo
turcsque highways.
Wl N. Hollen, sales manager for ths
W. L. Huffman Automobile company,
was at Deadwood, 8. D., during the last
week exhibiting the Hupmoblle line of
sales of many cars in the Black Hills
territory,
Guy. V. Smith spent last week at the
Peerless factory in Cleveland, O. It was
the annual meeting of Peerless distrib
uters and was attended by dealers from
all parts of the country.
Guy L. Smith delivered a slx-cyllnler
Franklin touring .car, to I F. Potter of
Harlan, la., last week. The body of this
car was painted In a rich Brewster green,
with fenders and running gear in black.
The Hupmoblles were in great demand
last week. The W. L. Huffman Auto
mobile company had a bumper week and
delivered twp pars to. F. II. Jacobson,
Lexington, Neb.; one to I. N. Cleveland,
Clarinda, la.; one to J. C. Stone, 1'a
clflo Junction, la,; one to August Mud
loff, Farwcll. Neb.; one to R. E. Galla
gher, CNelll, Neb.; one to O. R. Wlnsett,
Shelton, Neb.; one to John Ehlers, Mln
den, la.; one to C. G. Ruenkcr, Grand
Island, Neb.; one to D. U Best, Battle
Creek, Neb.; two to V. B. Kudrna &
Bros., Bladen, Neb.; ono to the Indian
service dep&rtmont of the government
for use at the Pine Ridge Indian agency,
South Dakota; one to J. W. Plkeman.
Scottsvllle, Neb; also single cars were
delivered to the St. Edward garage of
St Edward, Neb., and the Elshlre Oar
ago company of Magnolia, la. Uirer:
carload shipments wero made from tho
(factory at Detroit to L. It. KesWrson.
Superior, Neb.; N. B. CConnell Auto
company, Sioux City. Ia.; Central Auto
and Supply company, Mitchell, 8. D.
Atlantic Hupmoblle Auto company. At
lantlc, la.; Sidles Motor Car company.
Uncoln. Neb.; Montgomery & Bruy, liny
springs, .NeD.; Culbertson-Engle com'
pany, Long Pine, Neb; also a seven-pas
senger Abbott-Detroit car was sold to
Joseph Fells and a ftve-pussenger Stod-dard-Dayton
to Mace & Collins.
G. H. Randall, president of tho Truit
and Savings bank at Rapid City, S. i.,
purchased a Hupmoblle touring car from
the W, I Huffman Auto company at
the peadwood Automobile show last
week, W. "F, Haafke of Rapid City also
purphascd one.
It didn't take Christine Nielsen, prima
donna of the "Hanky Pahky" company,
long to make Up her mind that aha
wanted to buy a Cola car. A new sixty
horse, power, stx-cyllnder. seven-passenger
Cole was placed at her disposal dur
ing the three days that "Hanky Panky"
played in Indianapolis, where the Coles
are mado. and at the end of the first day
the famous comic opera star had drirtrt
that she must have a Cole for her own.
S. J. Wilson has Joined Guy U Smith's
salea organization. Mr. Wilson Is prac
tically a stranger in Omaha, but has .-.ad
a broad experience in tho sellin; or
automobiles. Before coming west Mr
Wilson lived In Michigan, where la was
connected with some of the foremost j
automobllo factories.
The makeup of the Chalmers Trophy
commission, the body of base ball ex
perts appointed to decldo which two play
ers in the American and National leagues
aro entitled to the Chalmers "Thlrty-slx"
touring cars thts season, has been an
nounced by Chairman Ren Mulltord, Jr.,
of Cincinnati. There are four now mem
bers. Grnntland Rice of tho New York
Mall takes the placo of John B. Foster
of the New York Telegram, Ralph S,
Davis of tho Pittsburgh Press succeeds
Charles B. Power of the Pittsburgh Dis
patch, Harry Nelly of the St. Louis Times
replace (Myron F. Parker of the St. Louis
Globe-Democrat and J. Ed Grlllo of the"
Washington Star will fill the vacancy
caused by tho resignation of Joe S. Jack
son, formerly of the Washington Post,
now of the Detroit News-Tribune. Other
members of tho commission are: I. E.
Sanborn of tho Chicago Tribune, H. G.
Salslnger of tho Detroit News, Tim Mur
nano of tho Boston Globe, Jack Ryder of
tho. Cincinnati Enquirer, J. a Isamlnger
of tho Philadelphia North American,
Henry P. Edwards of the Cleveland Plain
Dealer and Abe Yager of the Brooklyn
Eagle.
BRYAN WATCHES FACTORY
MAKE SOME AUTO TIRES
When Hon. William Jennings Bryan.
secretary of state, was in Akron recently,
ho vlalted the nlant of the B. F. Goodrich
company. Tho workmen recognized Mr.
Brvan and gave him an enthusiastic
ceptlon. Mr. Bryan shook hands w
mnnv of the rubber workers, some 15
of whom aro employed In tho Goodrich
nlnnt.
Mr. nrytn was amazed at tho tremen
dous nim at tho Institution, the number
people employed and the Interesting Pro-
ocasns of manufacture.
It was tho first time he ever saw tires
manufactured, and, Judging from
many questions, it was evident that
found the subject an attractive one.
Mr. Bryan Ungerod quite a while
thn laboratories where chemists seek
find Improved methods of compounding
rubber in order to lend greater durability
to the pure gum. The fact that the Good
rich company has been successfully man
ufacturlng rubbor goods of all descrlp
tlons for forty-five years and still con'
ttnuaa to experiment, was regarded
ono of tho reasons why Americans aro
supreme in the commercial world.
This Ad. Is For Automobile Dealers
re
vlth
5.000
his
he
In
to
CAR OF BEAUTY ORDERED
FOR 'FRISCO SOCIETY LEADER
A well-known San Francisco society
leader recontly placed an order with tho
Ahbott-Detrolt aitency of that city ror
special coupe body to be built on a 44-0O
chassis, which will bo one of tho most
handsomest and expensive Jobs ever un
dertaken in motor car building.
The design of the body will bo some
thine oulte nrlclnal after tho buyer'i
to what should make thn
most beautiful car. The color schema
will be gold, trimmed with black on the
outside, the InBlde will be upholstered In
baby blue brocaded Bilk. All tno acces
sorles with be gold-plated.
MOTOR CAR FANCIES.
Luncheon kits of all models are more
numerous than ever. The favorite fit
tings are of aluminum.
Knockout hats In two colors of silk aro
a novelty that may prove popular and
which are-not expensive. They may be
bent Into all shapes.
For summer use rail pockets are being
made of the some material as tho dust
covers of tho car, bo that tney may ne
laundered at the same time after eao
trip.
Among the offerings in spring goggles
are those having spectacle rims covered
with plush and leather dust protector
They fit closely about the eye.
New mohair dustcoats are varied In de
shm. The models most favored coma
with tho inverted pleat and yoke at tha
back with wide belt and large buttons,
They are in solid colors, stripes or In
the shaded effects.
There are & number of new foldlnc
chairs and seats for extra uso in the ear,
among them one with short legs to put
across the lap of a person holding a
small child. It relieves the strain o
holding the child and there Is a foot rcit
for the child.
Reversible straw hats are in all sorts
of combination colorings and are con
venlent and practical for a long trip.
Those hats made of matelasse, linen
crash or silk, with straw brims, bows
and single wings, are as desirable as 40tt
hats.
Mixed tweed ulsters in the deep Pack
model, with drop sleeves and leathe
buttons, that may bo worn open o:
closed at 'the throat, are most swagger.
Suits of the forestry serge that stand
all kinds of hard wear ore worn with the
ulster and the soft tweed hat with game
bird feathers completes the outfit.
A most fascinating .new hood Is of
cherry satin covered with gray chiffon
It has long ties of the chiffon finished
at the ends with long silk tassels. These
ties cross at the back and then tie under
the chin or on top of the head in a sof:
double bow. They are most becoming and
can be had in other colors also.
Track Specialist.
With the Increasing demands mado
upon truck manufacturers to furnish in
stallations for a constantly Increasing
variety of purposes, it has been found
that the policy formerly adhered to ot
employing one expert to prescribe for all
cases Is quite inadequate. This condi
tion of affairs was thoroughly realised
by the Locomobile Company of America,
and In selecting Its sales force through
out the United States it has been careful
to choose men who wero intimately ac
qualnted with the truck industry as far
as that industry had been developed.
ftMi. tJ, tw VATAflAVVvAWJUlA
Only
and Only the Live Ones
i
i
4
If.
f
t
YOU'VE BEEN HOPING and praying for years for
the kind of car you thought some big manufac
turer ought to build, and that you knew you could
sell.
.THAT IS TO SAY, a light touring car of about 25
horse power, made so well the maintenance cost
would be as little or less than any other car on
the market; one that would look the part; act tho
part; and yet sell in the neighborhood of $700.
THAT WAS ABOUT THE PRICE you set
wasn't it?
YOU'VE ASKED for tliat kind of a car, insisting
that it be one the owner wouldn't feel he ought
to leave in the alley so the neighbors wouldn't
see it!
A CAR FOR THE KIND OF OWNER who wants
his money's worth in looks as well as perform
ance, and who doesn't care to be pointed dlit as
one who bought the cheapest car.
SUCH A BUYER, you've told us, would pay a few
dollars more to have a car that was worth more
than the difference.
YOU'VE KNOWN that there were only two, or pos
sibly three, concerns in the world that could
make such a car at such a price. Millions of cap
ital, and plants equipped with special automatic
machines throughout for making every last part
of the car, are necessary.
AND DOUBTLESS IT HAS occurred to you that'
the reorganized Maxwell Motor Company was
in an ideal position to produce such a car hav
ing the capital, the plants, the organization
and a clean slate That is to say, plants ready for
the work and no old modelB or material in
course of construction.
AND, YOU'VE HEARD WHISPERINGS that
that was the sensation the new Maxwell Motor
Company had up its sleeve.
WELL, WE HAVE and we've tried to keep the
details -from getting out because we didn't want
to start a stampede of buyers until we were
ready to supply the cars. But you can't send test
cars, all over the country as we had to do to
prove up this product to our own satisfaction
without starting trade gossip. And trade gossip
, goes fast and far. It isn't always accurate, but
it goes just the same.
WE ARE STILL DETERMINED to withhold all
. . detailed specifications and the real price from the
public until we are ready to deliver a few thou
sand cars or at least until demonstrators are in
the hands of our dealers.
PAST EXPERIENCE with stampedes of the kind
that will certainly ensue when the features iof
this car are generally known, teaches us that our
plan, is right. f
BUT MEANTIME and here's why we are publish
ing this, ad- to dealers the information is leak
ing out; dealers are coming to Detroit wanting
to contract.
THAT'S ALL RIGHT but we want to start right
with this proposition. It's-going to be the big
gest, greatest thing this organization has ever
done and you know the men who comprise the
Maxwell organization of designers, production,
sales and advertising experts--from Mr. Flan
ders down have done the biggest things that
have ever been done in this industry. ,
WE WANT TO START RIGHT. We want to se
lect the best dealer in each town the one who
has the best standing locally, and the kind of fel
low' who will take hold of this product, not for a
day, but for his whole future to go along and
stay with us while we both make money and at
the same time giving the buyer more for hi3
money than he can possibly get elsewhere.
IT'S A QUANTITY PROPOSITION and when
you see the car you'll say it is a permanent prop
osition, j
THAT'S WHAT YOU'VE BEEN LOOKING FOR
that's what we've been aiming at in producing
this car. Coupled with our $1,085 "35-4" and our
$2,350 50-6, here's the greatest line in the world
and any maker who tries to compete, either in
quality or price, will have to go some.
NOW HERE'S WHAT INTERESTS YOU at this
moment? We can't very well refuse to sign up
with the other dealer who comes from your ter
ritory. We appreciate his coming it shows he
is on the alert. That's always a good sign. ,
BUT HE MAY NOT BE THE BEST man for us to
tie to; how are we going to know unless you
come and 'tell us?
SO WE DECIDED to tell all dealers that we are
ready to contract for these 25's as well as the 35
and the rest of the line.
WE'VE ARRANGED to have all our District Man
agers in Detroit Jfois week (April 14th to 19th)
irwuTlje the hrst glimpse they've had at this 25
car themselves and you may imagine they are
as eager to see ana ride in it as you are.
THE DISTRICT MANAGER of your territory will
be here at the main office bo you can get right
down to business with him if you are on the
ground.
EVERY DEALER IN AMERICA KNOWS tho
heads of this organization. You all know Walter
E. Flanders. He has always given his buyers
more and forced his competitors to give theirs
more, than they wanted to.
HE IT WAS WHO FIRST SAID, "Magneto in
cluded, of course." He who first put a "fore
door" body on a thousand dollar car after cut
ting the price of the most popular and the great
est $1,250 car to $1,000. It was Flanders who
forced all othes makers to equip with demount
able rims, by doing it first. He who said, "same
electric starter as the Peerless," on a $2,350 car,
when most $5,000 cars were still without starters.
AND FLANDERS HAS DONE MORE for tho
dealer than any other. He it was who five years
ago originated the "sliding scale of discounts" to
stop the gouging of the little fellow the small
dealer, w,ho in the aggregate, disposes of 80 per
cent of the product. He, who. sent a copy of nis
dealer's contract to every dealer in the United
1 States to show that all were treated alike, while
other makers were "dickering" with theirs. Yes,
you know Flanders and you know why other
dealers don't approve of his methods. Good rea
son, isn't there?
AND YOU KNOW McGUIRE if you don't happen
to know him personally, you certainly know him
by reputation. Wm. F. McGuire is known in
trade circles as the former production manager
of the Ford Motor Company the man who
seemed to create cars by miraculous methods.
Mr. McGuire as the "man behind" isn't so well
known to dealers, but you've heard it said if
there's one man in the industry who can produco
cars in greater quantities than any other, it
is McGuire. Come and meet him he'll show
you the "25" himself.
E. LE ROY PELLETIER you all know personally.
You know his advertising, and its instantaneous
results. ."Roy's" advertising has sold more auto
mobiles than that written by any other man. He
knows you, khows your problems and knows
your territory. Besides handling our national
campaign, Mr. Pelletier will, furnish you with
copy to run locally and, when occasion requires,
he will be glad to write special copy to meet your
local conditions.
YOU'LL MEET TWO NEW FACES Walter M.
Anthony, Comptroller, and C. A. Forster, Com-
mcrcial Manager', in charge of sales.
MR. ANTHONY IS THE MAN you'U deal with at
the financial end and you'll like him. He's a
rare combination of keen business acumen and
royal good fellowship. In short, he is a business
man of breadth and character and poise and a
saving sense of humor. You'll like Anthony
and that makes business dealings a lot moro
pleasant.
AND YOU'LL LIKE FORSTER. He comes from
the Burroughs Adding Machine Company. We
don't know it all yet in the automobile business,
you know, and tho' you'll look with suspicion on
a new man in this industry, that impression will
be dispelled in the first five minutes you are with
Forster and then you'll agree that he, as well
as Anthony, , "belongs" in this organization of
specialists and experts.
AND YOU'LL FIND in the other officers and in the
factory, not scores, but hundreds of men you've
known for years experts, specialists all, and
you'll conclude that if the kind of car you've
been wanting the kind you'd design and make
yourself if you had the capital and the facilities
-can be made, then this organization can maka
it to the Queen's taste and yours.
THE CAR IS HERE ready to see and to ride in. De
liveries in quantities will beghVin June. You've
been looking for this car for years come to De
troit on the first train; see and try it out for your
self and tell us why you think you can sell more
of them in your territory than any other dealer.
NOW MULL THIS OVER: You must realize you
who have watched the trend of things that this
automobile business will gradually narrow down
to a few big ones. It will be a contest between
giants.
TODAY, WHEN MARGINS OF PROFIT to the
maker are so small that ninety per cent of all the
buyer pays goes into actual automobile value and
service; when, in other words, the profit per car
is very small, only those makers who have the
financial backing, the facilities and the experi
ence necessary to produce cars in quantities, can
survive.
WE'LL TELL YOU FRANKLY that we are going
to be very careful in selecting our representa
tives, but once we've signed up with a dealer it
will be our policy to stick to him as long as ho
is eighty per cent plus in other words, as long
as he does anywhere near right by us and by his
trade.
MAXWELL MOTOR CO.
Executive and Sales Offices. Detroit. Mich.
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